Digital Commons Network^™

Performance And Feasibility Of Pasture Rangeland And Forage Insurance In The Delta Region, Walker Bradley Davis

Graduate Theses and Dissertations

Despite being available nationwide since 2016, enrollment in Pasture, Rangeland, and Forage (PRF) insurance remains low in many regions of the country. The program's performance also presents regional discrepancies, with loss ratios varying significantly. Studies that have simplified the complexity of interval selection for producers have been shown to positively affect PRF enrollment. Such studies remain limited in several forage-producing areas. This study aims to address the lack of information in Arkansas specifically. Arkansas has among the nation's lowest participation rates and loss ratios. Low loss ratios signal that participants pay more in premiums than received in indemnities and may …

Unveiling The Marketing Tactics Of Indonesian Fundamentalist Group: A Delphi Method Analysis, Arindra Khrisna Karamoy, Adrianus Meliala

Journal of Strategic and Global Studies

This study investigated whether Indonesian fundamentalist group utilizes marketing principles for recruitment. The research employed a Delphi method, gathering expert consensus from marketing, communication, and visual communication fields to assess the group's use of marketing strategies in attracting sympathizers and disseminating their ideology. The first round demonstrated complete agreement on the use of marketing principles. The second round revealed some disagreement regarding the classification of mosques as distribution channels, suggesting a nuanced application focusing more on promotion than traditional marketing models. The findings highlight sophisticated marketing techniques used by this group, emphasizing the need for further investigation into how such …

From Farm To Table: Chefs’ Perspectives On Managing Local Food Procurement, Nick E. Johnston

Journal of the North American Management Society

This study examines the role of chefs in procuring locally sourced food and the challenges they face in managing this process within the foodservice industry. Through qualitative interviews with seven executive-level chefs from diverse foodservice operations in West Texas, the research explores their decision-making processes, attitudes toward local sourcing, and the logistical hurdles involved. Findings highlight that while chefs are highly motivated to use local products due to quality and sustainability benefits, they face significant challenges such as limited availability, inconsistent supplier networks, and distribution inefficiencies. Additionally, concerns about managing the cost and quality of local ingredients were prevalent, especially …

Women Empowerment Through Food Production Project In A Peri-Urban Landscape, Riyanto Adji

ASEAN Journal of Community Engagement

The paper discusses a community project related to local food production by a group of women in an idle peri-urban landscape. Instead of positioning women solely as homemakers within the house, this project views them as active participants of a peri- urban community. On the other hand, the availability of idle land in the peri-urban context can be utilized, allowing it to be transformed into an active space for growing food. Responding to the idea, a community project was conducted with a group of women farmers in a housing complex situated near the Bubulak Village, Bogor, Indonesia. They utilized an …

Cultivating The Wild: Strategies For Entrepreneurs Navigating Niche And Specialty Food Markets, Trey Malone, Courtney F. Cooper

Agricultural Economics and Agribusiness Faculty Publications and Presentations

Introduction Consumer demand for authenticity and sustainability in food systems is growing, creating both opportunities and challenges for entrepreneurs in niche and specialty markets. While wild-foraged and hunted foods are often perceived as more "natural" and sustainable, attempts to scale these products through farming may compromise their perceived authenticity.Methods To explore these dynamics, we conducted discrete choice experiments with a nationally representative sample of 1,039 U.S. consumers. Participants evaluated their willingness to pay (WTP) for salmon, venison, and morel mushrooms, presented in both wild-foraged/hunted and farm-raised forms.Results Consumers exhibited strong preferences for wild versions of all three products, with average …

The Influence Of "Ifbb Pro" Designation On Consumer Decision-Making In Online Personal Training Services: An Experimental Investigation, Zehua Hei, Alan Morse

Global Sport Business Journal

The recent rising health awareness, social media occurrence, and digital access to fitness services promote the growth of online personal training. Drawing upon signaling theory, a recent rising group of trainers, “IFBB Pro” athletes, who are perceived as elite bodybuilders, often signal a high level of expertise and competency in fitness training. With content marketing as the background, posted content plays a key role in this process as social media platforms become increasingly popular for fitness professionals to market their personal training services and attract clients. However, scarce research exists to investigate how this designation influences consumer perceptions and purchase …

A Cancer Education Needs Assessment: Informing Middle-Aged Female Patients About The Relationships Between Obesity And Women’S Health Concerns In The Reproductive System, Breast, And Endometrial Health, Batul Mirza

MUSC Theses and Dissertations

Obesity significantly impacts women’s health, particularly among middle-aged women, by increasing the risk of hormone-sensitive cancers such as breast, endometrial, and reproductive system cancers. This study examines the educational needs of this demographic group regarding obesity-related cancer risks and explores effective intervention strategies. Obesity-induced mechanisms – hormonal imbalances, chronic inflammation, and insulin resistance – drive cancer susceptibility, emphasizing the need for targeted health education. The study employs a qualitative design, which includes interviews with subject matter experts (SMEs) and surveys of middle-aged women. The goal is to assess awareness, perceived barriers, and preferred learning methods. Findings suggest that with many …

Ada News - 07/07/2025, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Navigating Economic Uncertainty With Small Business, Angela E. Nwaomah

SDA Business Teachers Conference

Abstract: In recent years, economic uncertainty has present significant challenges for many, particularly those with irregular jobs and unstable wages. This study examined the perspectives of the faith-based casual and contract employees on how they navigate the economic uncertainty with small businesses. The objective of study was to explore how contract/casual employees in faith-based organizations (FBOs) navigate financial instability by engaging in small businesses as a supplementary income source. All participants were workers of organizations of the same religious affiliation and the same employment policies guiding their operations in Kenya. Using a case study research design and purposive sampling techinque, …

Customizing Ai Strategies Across Multiple Generations, Matthew Harrer

Theses

This project investigates how artificial intelligence can help brands and marketers connect more effectively with Generation X, Millennials, and Generation Z. The literature review lays the groundwork that focuses on consumer behaviors and the integration of AI into digital marketing practices for each generation. The second part of the project involves a secondary data analysis of 21 recent marketing surveys and reports that explores topics related to trust, personalization, and social media. By integrating the findings into an insightful guidebook, marketers will be able to maximize these insights into clear actionable strategies.

Extubation Decisions With Predictive Information For Mechanically Ventilated Patients In Icu, Guang Cheng, Jingui Xie, Zhichao Zheng, Haidong Luo, Oon Cheong Ooi

Research Collection Lee Kong Chian School Of Business

Weaning patients from mechanical ventilators is a crucial decision in intensive care units (ICUs), significantly affecting patient outcomes and the throughput of ICUs. This study aims to improve the current extubation protocols by incorporating predictive information on patient health conditions. We develop a discrete-time, finite-horizon Markov decision process with predictions of future state to support extubation decisions. We characterize the structure of the optimal policy and provide important insights into how predictive information can lead to different decision protocols. We demonstrate that adding predictive information is always beneficial, even if physicians place excessive trust in the predictions, as long as …

Pushing Consumers To Plant-Based Milk Alternatives: What Drives Them?, Rabani Jannata Insani, Fatya Alty Amalia

ASEAN Marketing Journal

Manuscript type: Research Article

Research Aims: Describing the extent to which belief factors, supporting reasons, and opposing reasons can shape attitudes, thereby creating an intention to purchase plant-based milk products.

Design/methodology/approach: Using Behavioral Reasoning Theory. Data were collected through quantitative methods from 407 respondents using a questionnaire, targeting those who had consumed plant-based milk. Analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method using SmartPLS 3.0.

Research Findings: The findings indicate that health beliefs, reasons for nutritional content, and supporting the environment significantly influence attitudes positively, while environmental beliefs have a positive but non-significant impact on attitudes. However, …

Enhancing Participation In Indonesia's Islamic Capital Market: Exploring Technology Acceptance, Socio-Psychological Factors, And Islamic Financial Literacy, Muhammad Hanif Ibrahim, Akmalia Lutfiaturrosyida Agung Putri, Imas Hasanah, Apia Dewi Agustin, Afnani Rosyida

Jurnal Akuntansi dan Keuangan Indonesia

Background: This research aims to examine the factors influencing Indonesian Muslims' intention to invest in the Islamic capital market by synthesizing three theoretical frameworks: the Technology Acceptance Model (TAM), the Theory of Planned Behavior (TPB), and Islamic Financial Literacy (IFL). Methods: The study utilizes a sample of 250 participants with previous experience in Islamic investment, employing Partial Least Squares Structural Equation Modeling (PLS-SEM) for hypothesis testing and model evaluation. Findings: The findings indicate that perceived convenience substantially influenced perceived usefulness and ease of use. Moreover, perceived usefulness, Islamic financial literacy, and past behavior significantly and positively affect investment attitudes, which …

Living Heritage, Resilience And Ethically Informed Infrastructures In Malawi, Martha B. Lerski, Frank Puluputu Mwale

Publications and Research

Rooted in a rural community’s needs, this paper explores how historically, and ethically informed infrastructures can support community engagement towards identification, documentation, and dissemination of local, traditional, and indigenous knowledge relating to climate change. The paper examines climate adaptation and sustainability issues through the lenses of community organizing and Library & Information Science best practices. It draws on a growing body of literature identifying a role for expanded epistemological and subject discipline perspectives. While the impacts of climate on material culture are increasingly recognized, intangible, and biocultural heritage have not received as much attention. Living heritage traditions and knowledge systems …

Consumers' Choice Models For Food And Beverage Businesses, Haoran Yu

Dissertations - ALL

This dissertation comprises two essays to investigate how consumers make purchase choices under product quality variation and macroeconomic volatility. The analysis employs both analytical modeling and empirical methods to help businesses and policymakers in their efforts to foster sustainable and resilient agriculture and food supply chains. In this first essay, we focus on food retailers who have to deal with imperfect produce. We define imperfect produce as produce with cosmetic imperfections but perfect nutritious quality. We develop consumer choice models and consider three common retailing strategies to manage imperfect produce: Discarding, bunching with perfect produce, and differentiating imperfect produce from …

Empowering Local Communities For Global Impact: Bridging Leadership And Action For Food Systems Transformation, Jeremiah Rogito

Adventist Human-Subject Researchers Association

Empowering local communities is essential for transforming food systems. This approach focuses on strengthening leadership, promoting sustainable agricultural practices, and creating solutions that address both local and global challenges. By facilitating collaboration and innovation, local action can contribute to global food security, climate adaptation, and sustainable development goals.

The City As The Classroom: The Case Of “Start ‘Em Young Advocacy” At Silliman University, Philippines, Novee Elarmo Maestrecampo Jr., Giovanni Tuballa Macahig

CSID Journal of Infrastructure Development

This case study highlights the value of engaging with communities as real-world environments for practical and reflective learning. It suggests that students can develop insights and acquire knowledge through interactions with diverse groups and locations, even within urban settings. The paper presents the experience of implementing the “Start ‘em Young Advocacy,” a student-led, environment-focused, and project-based initiative within the Civic Welfare Training Service (CWTS) under the National Service Training Program (NSTP) at Silliman University, Philippines. In collaboration with the City Social Welfare and Development Office (CSWDO), CWTS students worked with thirty daycare centers. Using Kolb’s Experiential Learning Theory as a …

Applied Optical Character Recognition And Large Language Models In Augmenting Manual Business Processes For Data Analytics In Traditional Small Businesses With Minimal Digital Adoption, Jose Ramon S. Ilagan, Joseph Benjamin R. Ilagan, Zachary Matthew Alabastro

Business Insights Laboratory for Development (BUILD)

The local business landscape in the Philippines presents a slow adoption to digitization. There are fears of inaccurate results and limited technical proficiency. Data analytics and artificial intelligence (AI) are crucial for business growth. By understanding the performance of stock-keeping-units (SKU) with technology, businesses can find better ways to handle products to increase profitability. In exploring optical character recognition (OCR) and large language models (LLM), a software pipeline can help businesses analyze handwritten sales data for business intelligence. The research aims to develop a system for translating logbooks into metrics by augmenting manual business processes performed by staff. The application …

Effective Strategies For Developing And Implementing Metrics For Successful Social Marketing Campaign Performance, Annette M. Wolf

Walden Dissertations and Doctoral Studies

Ineffective use of marketing metrics by social marketers poses a risk of inconsistent and subjective interpretations of campaign success. Social marketing managers and stakeholders are concerned because unreliable metrics hinder their ability to evaluate performance, justify funding, and replicate effective strategies. The purpose of this qualitative pragmatic inquiry, grounded in general systems theory and foundational social marketing literature, was to explore effective strategies that social marketing campaign managers use to implement metrics sufficient to measure successful campaigns. The participants were ten experienced members of the Social Marketing Association of North America, with effective strategies to implement marketing metrics to measure …

Exploring Models Of Reflective Practice To Aid The Understanding Of Pilgrimage Experience, Chris Hall

International Journal of Religious Tourism and Pilgrimage

This paper explores the use of models of reflective practice to aid reflection and sense making for a walking pilgrimage experience and analyses the challenges of using such a model in this context. The paper then examines whether Greenia’s definition of pilgrimage experience can be used as a model to aid reflection. This is subsequently applied to a 5-day walking pilgrimage experience and its effectiveness assessed.

Taking Everything Into Account: An Accumulation Of Real-World Accounting Case Studies, Sydney Baumgardner

Honors Theses

Accountancy 420, Independent Study, pushed students enrolled into the class to delve further into accounting than they had ever before. During this course, several independent case studies were completed, as were several group case studies. The following cases are presented chronologically. At the end of the spring semester, our knowledge cumulated into a final project exploring business establishment in the state of Mississippi, which was presented to esteemed state officials and academics. This project necessitated research and the creation of hypothetical financial statements for our imagined company. This presentation fulfilled the requirements of the Sally McDonnell Barksdale Honors College. Throughout …

Case Studies In Modern Accountancy: Exploring Financial Ethics, Corporate Influence, And Regional Development Through An Interdisciplinary Lens, Caroline Klocke

Honors Theses

This thesis compiles five case studies researched and completed during the 2023-2024 academic year, each exploring a different topic pertaining to the accounting profession today. With the guidance of Dr. Victoria Dickinson, professor at the University of Mississippi, these case studies were completed throughout the Accountancy 420 class to fulfill the research requirements of the Sally McDonnell Barksdale Honors College and the Patterson School of Accountancy. The first case emphasizes reliable international financial reporting, while exploring the exposure of fraudulent Chinese companies listed on U.S. stock exchanges that costed American investors billions of dollars. The second explores U.S. military spending …

How Individuals’ Perceptions Of Health-Related Content On Social Media Are Shaped: The Impact Of Information Sources And Message Characteristics, Grace Mclain Hensley

Undergraduate Honors Thesis Collection

Social media platforms, including Facebook, Instagram, and X, serve as major sources of health-related information. However, the credibility and accuracy of this information remain a critical concern. This study used a 2 x 3 between subject experiment design to examine the effects of two information sources (individual influencers, nonprofit organizations) and three message types (general message, message with statistics, message with testimony) on perceived credibility and engagement. Participants were recruited through two primary channels to ensure a diverse and engaged sample. First, an email invitation was distributed by the head of the Butler University Honors Program to all students within …

Creative Brief For Wk Kellogg's Co, Sarah K. Johnson

Marketing Undergraduate Honors Theses

In recent years, cereal, the once classic and essential breakfast food has been losing its market share and overall sales in the breakfast category. WK Kellogg’s cereal brands include Frosted Flakes, Froot Loops, Frosted Mini Wheats, Special K, Rice Krispies, Raisin Bran, Corn Flakes, and more, yet their sales have been falling. They now face a challenge, as consumers become more cost and health conscious, how can cereal be made fun again? What ways can they engage with new audiences and further excite current customers? After conducting research, I have developed a creative brief and strategic pitch that include solutions …

Identifying Best Practices In Small Business Meetings: An Importance-Performance Gap Analysis, Ashley R. Euritt, Nick J. Johnston

Human Nutrition and Hospitality Management Undergraduate Honors Theses

Meetings are crucial for small businesses, yet many struggle to plan them effectively due to limited resources. This study examines the gap between the perceived importance and actual performance of 14 meeting planning attributes in small businesses. Through an online survey and Importance-Performance Analysis (IPA), the study finds that attributes such as setting SMART goals and having employees arrive on time and engage before meetings are highly valued but underperformed. The study also emphasizes the importance of leadership, communication, and technology skills for successful meeting planning. The 5 Ps framework (Purpose, Participants, Planning, Participation, Perspective) is studied to evaluate the …

Reap What You Sow: Using Historic Enrollment Data To Strategically Recruit Students, Hayden Cherry

Honors Theses

As the higher education landscape continues to become more competitive, adapting our marketing strategies to affordably recruit students will be imperative to maintaining both relevance and financial stability. Research has predicted an increase in tension as institutions weather the enrollment cliff, a period characterized by a steep decline in the number of college-age students in the United States. While this research is useful in informing our outlook in the coming years, there is little research surrounding the most efficacious methods for recruiting college students. Using data from Mississippi State University's Office of Institutional Research and Effectiveness on student status and …

Chipotle Mexican Grill Strategic Audit: An Analysis Of Chipotle Mexican Grill Business Strategy, Garrett Smith, Karissa Hodge, Baden Brumbaugh, Daniel Koland, Ellie Hurst

Honors Program: Senior Projects (Public)

This report outlines a strategic audit of Chipotle Mexican Grill and its business strategy and policies. The report dives into how Chipotle creates strategic value and competes in the fast-casual food industry. Chipotle’s strategic mission, Cultivate A Better World, motivates them to focus on sustainable practices involving farming, emissions, and water stewardship. Despite facing issues involving health concerns, Chipotle has recovered and positioned itself in a strong position for the near future. With its new CEO, Scott Boatwright, Chipotle has to navigate a crowded fast casual industry that faces market pressures from consumers around healthy eating.

A Case Study On Readiness Of Engineers In Agricultural Technology Start-Ups, Katie Marie Mowat

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

This dissertation explores the perceptions of practicing engineers regarding the skills necessary to be workforce-ready at agricultural technology (ag-tech) start-ups in the Midwestern United States. A qualitative case study methodology is leveraged, combining both interview and job description data. Given their uniqueness, the study divides the ag-tech start-up industry into two subcases: livestock and cropping systems. The Work Readiness Integrated Competence Model (WRICM) is used as the theoretical framework for this study and informs the conceptual framework and analysis processes. The study identified skills that fit into thirteen distinct categories, which are further grouped into four overarching resource groups. Skills …

Leveraging Data Analytics For Enchanced Economics Prediction: A Study Of Predictive Models And Economics Indicators, Janelle Rueda

Electronic Theses, Projects, and Dissertations

The purpose of this project is intended to investigate the lack of use of data analytics in predicting and managing the impacts of economic crises. This project investigates what economic key factors can be used to create a framework model and evaluate the effectiveness of the key economic indicator being tested as early warning signs. The project uses programs such as Excel, RStudio, and Tableau for the collection of historical data, and regression analysis to determine if certain economic indicators have a statistically significant correlation with GDP, that may help enforce systems in place to help us mitigate economic crises …

Unplanned In-Store Purchase Behavior Of Organic Grocery Product Users: Effect Of Consumer Innovativeness Traits And Traditional And Digital Promotional Stimuli, Dale A. Cake, Vikas Agrawal, Wooyang Kim

Journal of Applied Marketing Theory

The purpose of this study was to understand the relationship of consumer innovativeness traits and traditional or digital in-store promotional stimuli and their effect on in store unplanned shopping of organic products. Within a framework of trait theory, consumer buying behavior theory and decision-making processes, SEM and r software applied to U.S. retail organic user panel data showed a unique, positive relationship of hedonistic, price-consciousness and quality-seeking traits with domain-specific (organic products) consumer innovativeness. This had a direct, positive effect on traditional and digital stimuli use, as well as leading to unplanned shopping and spending of organic goods. Knowing the …