Digital Commons Network^™

Taco Bell "Live Bién" Campaign, Briana Rubalcava

Communication Studies

No abstract provided.

Health Sciences Students, Faculty Plan Busy Summer, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Bgsu Men's Soccer Business Plan, Joseph Sullivan

Honors Projects

This honors project was an application based project performed by Joe Sullivan for the BGSU men’s soccer team. Being a business major, along with a student-athlete for the team, my project ties both of these passions together in the creation of a business plan for the team. I created and explained in detail 5 initiatives that the team can take in order to improve and grow as a program. These 5 initiatives will increase overall profitability, brand image, brand awareness, performance and overall team culture. Overall, I believe that this project details tangible action items that the team can take …

Effects Of Winning Percentage On Men’S Collegiate Basketball After Investments In Facilities, Matthew D. Frank

Purdue Polytechnic Directed Projects

Throughout studying the impacts of investments on facilities and its potential impacts on Men’s Basketball overall success within the conferences we were able to find some indicators that would suggest the financial investments do have an impact but we would need to study more teams to see a possible statistical significance. Although statistical significance was not found within the current study (.13 was found with an alpha set at .10) my suggestion and observations throughout this study show that facilities play a major role in the overall success of a program and spending will continue to take place as the …

2017-05-24 Report Of The General Education Review Task Force, Morehead State University. General Education Review Task Force.

Faculty Senate Records

Report of the General Education Review Task Force submitted May 24, 2017.

Nursing Assignments Based On Patient Acuity: The Road To Nursing Job Satisfaction, Kristina Tomic

Evidence-Based Practice Project Reports

Challenges in the healthcare industry, including nursing shortages and low nursing retention, have resulted in nurses’ job dissatisfaction. Improving work environment and workload can lead to improved and equitable nursing shift assignments, which may improve nursing job satisfaction. The purpose of this EBP project was to (a) implement a patient acuity tool in the hospital unit, (b) assess its effectiveness in appropriating nursing shift assignments, and (c) evaluate its effect on nursing job satisfaction. The Evidence Based Medicine (EBM) Model was used as a guide to facilitate the transition of the best evidence into practice. As suggested within the evidence, …

Ada News - 05/15/2017, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Assessing The Effects Of Ecotourism On The Developing World: A Galapagos Case Study, Ife Adelona

Student Theses 2015-Present

Over the past decade, ecological tourism in the Galapagos has gained popularity. The local population of people living in the Galapagos is around 30,000; this includes, permanent residents, temporary residents, and immigrants. Tourist visitation within the 5 human inhabited islands is 200,000 people annually. The romantic idea of a pristine natural environment entices humans from across the globe to visit this World Heritage site. However, the growing attraction of this natural landmark has led to resource exploitation and the commodification of natural landscapes. In recent years, the Galapagos has developed its infrastructure in order to sustain the influx of tourists …

Extending The Marketing Dialog On Poverty, Ravi S. Achrol, Philip Kotler

Markets, Globalization & Development Review

We appreciate Professor Aneel Karnani’s contributions to the marketing dialog on poverty and our article “Marketing’s Lost Frontier: The Poor” (Achrol and Kotler 2016). We do not necessarily disagree with some of his criticisms but rather see them as an opportunity for expanding the discussion of marketing’s role in reducing world poverty. In this response, we revisit and elaborate on Social Marketing for the bottom-of-the-pyramid (BOP) and Distributed Production-Consumption view presented in the original article. These new marketing models – focused on distributing economic opportunity, income and standards of life to local communities – can substantially displace the giant centralized …

Marketing And Poverty Alleviation: The Perspective Of The Poor, Aneel Karnani

Markets, Globalization & Development Review

The best way to reduce poverty is to focus on raising the productive capacity – not the consumption capacity – of the poor. This implies poverty reduction efforts must focus on two dimensions: raising income of the poor, and providing the poor access to basic public services (such as public health, education, sanitation, infrastructure and security). First, the best way to raise income is to create employment opportunities for the poor. The private sector is clearly the best engine for job creation; the government can play a useful facilitating role. Second, governments are responsible for, and should be held accountable …

Organizational Factors Associated With Quality Perinatal Care, Lisa H. Akers

Dissertations, 2014-2019

Provisions for perinatal care are an integral part of quality healthcare and are increasingly moving to the forefront of quality care measures in the healthcare setting (Agency for Healthcare Research and Quality, 2012; National Quality Forum, 2012; & The Joint Commission, 2010). Previous literature specifically focused attention to general quality of care, but recently there has been a call for a more comprehensive approach to measuring quality in the perinatal care setting, which necessitates the need for a better understanding of what is currently being offered (Collins & Draycott, 2015). Until now the literature has remained limited on the association …

A Proposal For A Community Soccer Website For San Francisco Soccer Participants And Stakeholders, Christian Martin

Sport Management

This paper looks into the needs and desires of various San Francisco soccer community stakeholders and proposes a mobile-friendly website to serve as both an information hub and a social platform to meet these stakeholder needs and desires. Stakeholders interviewed and surveyed for this paper include San Francisco professional, semi-professional, and college teams, adult and youth leagues and clubs, soccer shops, soccer bars, soccer supporters’ groups, coaches, referees, and more. This paper also includes a plan of execution for the proposed website and illustrations of its proposed

webpages.

Haworth College Of Business News (05/2017), Haworth College Of Business

Haworth College of Business News

• Creating Industry Standards
• MYTURN
• #Broncos4Broncos
• Sustainability Champion
• Trailblazers

Human Services Management (Hsm) Certificate Program Expansion To Western Massachusetts Feasibility Study, Paul Campbell, Patrick Deschenes, Maria Pacheco, Bradley Paul, Elizabeth Vittum, Jing Zhang

School of Professional Studies

One of the most popular cost-savings programs that the Providers’ Council currently offers its members is a Certificate in Nonprofit Human Service Management (HSM) provided in partnership with Clark University and Suffolk University. As human services providers are struggling to hire and retain qualified staff, the need to provide professional development opportunities to help grow and expand a skilled health and human services workforce is a critical issue facing nonprofit organizations and communities in Massachusetts. This feasibility study examines the viability of Providers’ Council and Clark University expanding its HSM Certificate Program to organizations and staff located in western Massachusetts. …

Cost Benefit Analysis Of Genetic Markers In Cattle, Josh Crystal

Agricultural Economics and Agribusiness Undergraduate Honors Theses

Genetic sequencing in beef cattle (L. Bos Taurus) is expected to aid producers select cattle with traits that enhance profitability. Using data from experimental trials conducted with Angus, Brahman, and their reciprocal cross, this project analyzes the profitability of grazing endophyte infected tall Fescue (L. Festuca arundinacea Schreb.) vs. Bermuda grass (L. Cynodon dactylon) pasture. The study is unique in the sense that actual cow-calf breeding failure rates (open cows were not culled) were tracked from 1991 to 1997 on herds that were bred to calf in spring and either exposed to fungal endophyte (L.Acremonium coenophialum Morgan-Jones …

The Evolution Of Giving: An Exploration Of Time Banking As A Community Development Instrument, Sara Singh

Senior Theses

Time banking is a way for communities to capture value with minimal monetary cost through the recognition of individuals’ talents and the coordination of services according to their needs. Active engagement in time banking partnerships can enable members of a community to grow their personal networks, make lasting friendships, gain the knowledge and skills they need, pay for products/services with their time, grow in selfconfidence, and support those at risk of “falling through the cracks.” It can build trust and goodwill in schools, offices, neighborhoods and cities. Over time, time banking can generate profound social change and economic gains by …

Microloans, Macro Impact, Kelly M. Frank

Senior Honors Projects

Nearly half of today’s population is living in poverty, meaning that they are living on less than $2.50 a day. The lack of capital creates a vicious cycle for those in poverty. The less fortunate do not have sufficient access to education, healthcare, proper nutrition and loans. This forces those living in poverty to focus on getting by one day at a time instead of looking to the future. Those with a lack of sufficient income can’t get access to loans because of the risk associated with lending to subprime borrowers.

However, microfinance loans change this. They are unique because …

Exploring The Impacts Of Study Abroad On Hospitality Student’S Perceptions Of Emotional Intelligence, Diversity And Sustainability, Jordan Glynn Griffin

Graduate Theses and Dissertations

This study investigated if there was a significant difference in hospitality students who did and did not participate in a study abroad program to determine if study abroad had an impact on their emotional intelligence, diversity, and sustainability awareness. The results of this study will assist both hospitality education and study abroad by providing information.

A descriptive, four-section survey was distributed online via Qualtrics utilizing snowball sampling. A total of 110 respondents participated in the study; 72 nonstudy abroad and 38 abroad. The respondents completed the questionnaire that measured emotional intelligence, career longevity, perceptions of diversity, sustainability awareness, and demographic …

Examining The Decoy And The Phantom Decoy Effects On The Menu Item Choice, Yang-Su Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the modern foodservice industry, restaurant potential customers encounter a vast quantity of information that influences their dining choices. Using theoretical foundations of traditional asymmetrical-dominating decoy and phantom decoy effects, this dissertation empirically tested a variety of decoy and phantom decoy items applied to a menu and investigated whether these effects increase the attractiveness of the target item and further increase customers’ likelihood of choosing the target item, as well as their post-choice assessments. Two separate experimental designs that manipulated different decoy and phantom decoy conditions and customers’ familiarity with the food items were conducted.

The results of study 1 …

The Effects Of Availability Heuristic Cues On Restaurant Purchase Decisions, Nadia Hanin Nazlan

UNLV Theses, Dissertations, Professional Papers, and Capstones

This dissertation applied the theory of judgment heuristics to investigate the influence of availability cues on restaurant purchase decisions. Two studies were conducted in which respondents made food choice decisions. In the first study, respondents evaluated menu items in a 2 × 2 × 2 × 2 experimental design that manipulated scarcity cues, bundling, and price. In the second study, respondents evaluated restaurant appeal and menu choice in a 3 × 2 × 2 experiment that manipulated information vividness, message frequency, and price. The results of Study 1 suggest that respondents’ evaluations and purchase intentions can be influenced by scarcity …

Peer Effects In Service Usage, Sangyoung Song

Asia Marketing Journal

Researchers in marketing, sociology, and economics have been interested in the role of social interactions in consumer choice and consumption behaviors. Social interactions, labeled variously as peer effects, social contagion, and neighborhood effects, have important implications for firms’ allocation of marketing efforts. In this research, we test and provide empirical evidence for peer effects in consumers’ service usage in the context of gym-going behaviors. Using a detailed individual-level membership and attendance data at one of the largest health club chains in the U.S., we document that a focal member’s gym-going behavior is influenced by the behaviors and characteristics of the …

A Cross-Cultural Comparative Analysis Of Print Advertisements: Fifa World Cup Sport Magazine Issues, Sarah Elliott

Undergraduate Theses

This study analyzes advertisements in the top sports magazines in the United States and United Kingdom, Sports Illustrated and SPORT respectively, during the 2014 FIFA World Cup. Sports magazines see an increase in sales during the time of the FIFA World Cup, meaning companies will put more effort into the production of their advertisements as the audience is larger and more diverse. The study uses content analysis methods to gain insight into the informational content and gender representation in the advertisements. The results demonstrate both hard and soft-sell approaches to selling goods and services. The study uses predictive analysis to …

Institutions Of Higher Education: Self-Portrayal Vs. Student Experience, Rikita A. David

Honors Scholar Theses

This paper analyzes the marketed images of three nationally-recognized public universities, The University of Texas System, The University of California, and University of Connecticut; and compares these images to the student experience, based on allocation of funds. Public universities use various marketing tools to paint a desired picture of their institution. This paper investigates if the finances of the different institutions support the advertised claims. The following metrics will be used for comparison: funding for scholarships/student financial aid, amount of faculty and administrators, and bonuses and salaries for faculty and administration. Both overall budgets and allotment percentages will be explored.

A Mixed-Methods Study: Self-Efficacy And Barriers To Participation In Workplace Wellness Programs, Massiel Perez-Calhoon

Dissertations

America needs a healthy workforce to sustain the country. The scourge of obesity continues to plague Americans despite government initiatives such as the Affordable Care Act and wellness programs in the workplace to combat this epidemic. However, despite initiatives to make America healthy, barriers continued to impede the nation’s health. Lack of awareness and sensitivity to what motivates individual participants versus group participants built formidable barriers to accessing all workplace employees equitably. The purpose of this study was twofold. First, the intent of this study was to explore the relationship between self-efficacy and the impact on participation and engagement when …

Planting The Seeds Of Security: The Influence Of Agricultural Products On Food Security Levels In U.S. Counties, Vanessa R. Scalora

Business and Economics Honors Papers

The United States produces, imports, and widely distributes incredible amounts of food every day. Despite the country’s abundance and availability of food, a prevalence of people with low food security levels exists. In 2015, 42.2 million U.S. citizens, including children, lived in food insecure households. The source of food insecurity is complexly rooted in the mechanics of America’s economic and food systems. Understanding that the fundamental causes of food insecurity are systemic, this study focuses on the impact of one of these potential elements: agriculture. Using economic analysis, this research explores the relationship between various agriculture products and food insecurity …

Shopping With Strangers: Grocery Shopping Behaviors Of Generation Z, Madelyn Olsen

Honors Theses

Marketers frequently segment different populations by generation to target their products more efficiently. Each generation has its own characteristics and behaviors. Marketers use these characteristics and behaviors to improve ways to get consumers’ attention, increase interactions with brands, and increase purchase of products and services.

In a rapidly changing world, these generations are becoming increasingly visible and identifiable due to the integration of technology and social media into daily life. The generation that this study focuses on is called Generation Z. Generation Z has not been fully identified yet because their group is still emerging. Researchers have found it difficult …

Effectively Alleviating Poverty Requires Economic Development: The Role Non-Profits Serve In This Endeavor, Dustin Michael Lape

Senior Honors Theses

The aim of this paper is to analyze the role that nonprofit organizations can play in utilizing economic development to alleviate poverty. The thesis components will be analyzed by answering six research questions (RQ): (1) What is economic development in developing countries? (2) What is the connection between economic development and poverty alleviation? (3) What are some examples of economic development lessening poverty? (4) What are the essential features of a nonprofit organization? (5) What can nonprofit organizations do to create economic development? and finally, (6) What are archetypical examples of nonprofits creating economic development and reducing poverty? To understand …

Treat Transparency, Amanda Van Giesen

Honors Theses

Snacking is Growing at an Alarming Rate

As modern lifestyles change, and consumers grow ever busier, snacking is becoming a more important part of the traditional consumer’s schedule. According to Nielsen, global consumers spent roughly $374 billion dollars on snack foods between the years of 2014 and 2015 (Nielsen, 2014).

Why Students?

With college students potentially becoming customers as they begin to make their own purchase decisions, an analysis of this group and their relationships with snacks is key for manufacturers. According to my study, 73.5% of survey respondents indicated that they have consumed seven or more snacks during the …

Inside The Va: How Workplace Training Evaluation Impacts Employee Performance, Timica Emerson

Dissertations

Employee performance and patient satisfaction are strong indicators of the current state of a healthcare organization. Workplace training programs are used to teach employees the knowledge and skills necessary to effectively perform on the job. Instructor-led, online, blended and independent learning events are produced to address learning needs and to improve staff performance. These training programs are necessary for preparing staff to meet the demands of daily work expectations. The learning approaches should encourage trainees to apply what they learn to their work assignments.

When programs are not evaluated consistently and methodically by the participating employees, their sustainability is uncertain. …

Ada News - 04/17/2017, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.