Digital Commons Network^™

Consumer Preferences For Gm Food Labeling: A Market Segments Analysis, Colton Henderson

Agricultural Economics and Agribusiness Undergraduate Honors Theses

Consumer demand for labeling information regarding the genetically modified (GM) content of foods has increased in recent years. This had led to a growing number of products labeled as non-GMO in the marketplace under a voluntary GM labeling program. However, many consumers support stricter regulation in the food industry via a mandatory labeling program for GM ingredients. Although considerable research exists documenting consumers’ willingness to pay to avoid GM foods, less in known about how two such labeling programs affect individual decision making in the marketplace. The goal of this project is to better understand how individuals value GM foods, …

The Effects Of Food Security On Socioeconomic Mobility In The United States: A Case Study In Allendale County, South Carolina, Taylor St Clarke

Senior Theses

This thesis examines the relationship between food security – defined as accessibility to an affordable, nutritious, and sustainable source of food – and socioeconomic mobility in the continental United States. This thesis is primarily focused on the effects of food insecurity on both individuals and communities, examining the chronic long-term effects of such insecurity on areas known as “food deserts,” which are often given status as areas of persistent poverty. This research further examines the effects of a sustained poor diet, brought about by food insecurity, on the individual and overarching community in a food desert and how such a …

Win In India: An Analysis Of Market Entry Strategy Into India’S Food And Beverage Industry, Grayson Greer

Finance Undergraduate Honors Theses

The purpose of this thesis is to examine four different modes of entry when selecting a market entry strategy in an emerging market and learn how to succeed in the world’s largest growing market, India. The introduction chapter discusses the development of international business and why companies choose to expand internationally, honing in on market entry selection in emerging markets. Market entry strategy is broken down into two primary components: county or market selection and mode of entry. Chapter two introduces India as the emerging superpower of the 21st century and conducts both a PESTEL and Porters Five Forces analysis …

Quantifying The Return On Investment Of After School Programming, Ayesha Patel

Finance Undergraduate Honors Theses

Each fiscal year, there is a battle on Capitol Hill as lawmakers wrestle with reconciling political promises to financial reality. This process is completed with the goal of efficiently allocating scarce resources, in this case tax dollars and other government revenue, across the needs of the over 325 million diverse residents of the United States. Some budget items garner almost universal support, such as defense funding, infrastructure and education. While individuals may differ on how much funding each of these causes should receive, almost all agree that they should be funded by the federal government. Other budget items, such as …

Some Like It Hot: The Effect Of Serving Temperature On Perceived Caloric Content And Intent To Purchase Complementary Food, Sara Baskentli

Dissertations, Theses, and Capstone Projects

This research introduces the serving temperature bias, which is defined as the belief that a food or beverage served hot has more calories and is considered more fattening than the same item served cold. Six studies, including an observational field study and follow-up controlled experiments, demonstrate that people indeed hold the serving temperature bias. This belief is grounded in the conceptual associations between warm foods and beverages and consumers’ affiliative semantic associations regarding home and hearth - concepts captured by the phrase “homelike.” Specifically, hot foods and beverages are perceived to be labor of love and reminder of home (homelike) …

Blockchain: The Backbone Of Supply Chains In Omni-Channels, Yejin Lee

Renée Crown University Honors Thesis Projects - All

From the financial industry to the healthcare industry, many use cases for blockchain have been explored and adopted. However, unlike most industries, the retail industry has yet to fully explore blockchain’s capabilities, for the industry’s priority is in improving its practices first. One of its practices in the works is omni-channels, which face struggles of its own, that oftentimes result from supply chain inefficiencies. This paper will utilize already explored blockchain potentials as a guide to explore and introduce new potentials in blockchain for supply chain in omni-channels.

Disordered Eating Risk And Body Image Dissatisfaction Of Division I Male And Female Cheerleaders, Christopher Blaszka

Graduate Theses and Dissertations

The sport of cheerleading is growing both in the high school and college setting, however there is little research on cheerleaders specifically, both sideline and competitive. It is clear that while this sport does not benefit from being affiliated with the NCAA, the athletes are still at large risk for disordered eating and eating disorders, and are in need of more accurate screening and prevention methods. With the lack of cheerleading studies in general, there is an even larger scarcity of studies that focus on males in cheerleading. The current study aims to fill the gap in the research regarding …

Effects On Producers Of The Transition To Revenue-Based Federal Crop Insurance Programs, Evan Wiese

Honors Program: Senior Projects (Public)

Prior to the passage of each farm bill, there is much debate regarding the programs contained within it. One of these programs is federal crop insurance, which underwent a major shift in the mid-1990’s with the introduction of revenue-based crop insurance rather than yield-based. Revenue-based programs provide insurance of a certain revenue level, rather than a certain yield level, which contributed to their popularity among producers. These revenue-based programs have become a key component of federal crop insurance. From 2014 to 2018, the costs of federal crop insurance were approximately $41 billion, much of this a result of subsidized insurance …

2018 May, Morehead State University. Office Of Communications And Marketing

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2018.

Enhancing Quality Of Life Through Foreign Direct Investment In Northern Mozambique, Sarah-Beth Delay

Agricultural Economics and Agribusiness Undergraduate Honors Theses

Foreign Direct Investment (FDI) has the potential to increase economic activity and improve GDP growth in low-income countries, but can hinder economic development (quality of life improvements) if not sustainable and holistic in manner. Africa serves as a host to many cases of FDI focused on economic growth, but not necessarily improving the quality of life for its citizens. FDI has spread throughout the African continent, where many countries are well endowed with natural resources, like minerals and coal. These economies have experienced rapid GDP growth with few benefits reaching citizens of the host country. Mozambique is a low-income country …

Exploring Hospitals' Use Of Facebook: Thematic Analysis, N. Kordzadeh, Diana K. Young

School of Business Faculty Research

Background: Although health care organizations such as hospitals and clinics have widely embraced social media as a means to educate the community on health topics and increase patient loyalty and satisfaction, little is known about the content these organizations actually share when using social media channels.

Objective: This study aimed to explore the types of content US hospitals post on their Facebook pages and how hospitals’ Facebook activities differ with regard to content types.

Methods: We collected and thematically analyzed more than 1700 Facebook posts made over a 3-month period by 17 US hospitals. During the first phase, the 2 …

Marketers’ Use Of Alternative Front-Of-Package Nutrition Symbols: An Examination Of Effects On Product Evaluations, Christopher L. Newman, Scot Burton, J. Craig Andrews, Richard G. Netemeyer, Jeremy Kees

Marketing Faculty Research and Publications

How front-of-package (FOP) nutrition icon systems affect product evaluations for more and less healthful objective nutrition profiles is a critical question facing food marketers, consumers, and the public health community. We propose a conceptually-based hierarchical continuum to guide predictions regarding the effectiveness of several FOP systems currently used in the marketplace. In Studies 1a and 1b, we compare the effects of a broad set of FOP icons on nutrition evaluations linked to health, accuracy of evaluations, and purchase intentions for a single product. Based on these findings, Studies 2 and 3 test the effects of two conceptually-different FOP icon systems …

Income Inequality And Its Effect On Work-Related Fatalities, Luke Chadwick

Renée Crown University Honors Thesis Projects - All

While many papers have examined the effect of income inequality on a range of health outcomes, few have examined data on workplace fatalities. This study compiles data from the Bureau of Labor Statistics and Gini coefficient estimates for each of the U.S. states from 2008-2015 to estimate the effect of income inequality on workplace fatality rates using multiple regression models. The resulting estimates are partially significant; however, they do not conclusively demonstrate a causal relationship between income inequality and workplace fatalities due to biases and other factors.

College News: Misty Johanson Named Business Dean

Business Exchange

Misty Johanson, director of DePaul's School of Hospitality Leadership, was appointed dean of the Driehaus College of Business on March 1, 2018.

Consumers' Willingness To Pay For Specialty Table Eggs, Rachel Braun

Supply Chain Management Undergraduate Honors Theses

The purpose of this research is to define the relationship between two constructs and the purchasing behavior of consumers. These two constructs are composed of zoocentric and anthropocentric ideologies, which are established according to one’s attitudes towards an animal’s purpose on earth in relation to humans. This study investigates the effect that these two viewpoints have on a consumer’s willingness to pay for specialty table eggs and conventional table eggs. Using a survey questionnaire, we sampled 327 college students to test these relationships. Using confirmatory factor analysis to establish construct validity and hierarchical linear regression to test the hypotheses, we …

Planned Behaviour In Purchasing Health Insurance, Rayenda Brahmana, Ritzky Karina Brahmana, Gesti Memarista

The South East Asian Journal of Management

This research aims to investigate why there is low insurance purchasing in Indonesia. The research framework adopts the theory of planned behaviour in exploring the insurance purchase intention behaviour of Indonesians. Furthermore, this research introduces health value as the moderating variable on the relationship between attitude towards insurance purchasing and the intention to purchase insurance. We take 311 insurance holders from five Indonesian big cities as the sample. The results show that perceived risk and perceived usefulness play important roles in the attitude towards the intention to purchase health insurance. Our findings also show that health value contributes significantly in …

Exploration Of The Impact Of Lean System On Profitability In U. S. Pharmaceutical Industry, Linya Shu

Morehead State Theses and Dissertations

A thesis presented to the faculty of the College of Business and Technology at Morehead State University in partial fulfillment of the requirements for the Degree Master of Science by Linya Shu on April 27, 2018.

Initial Evidence Of Construct Validity Of Data From A Self-Assessment Instrument Of Technological Pedagogical Content Knowledge (Tpack) In 2-Year Public College Faculty In Texas, Kristin C. Scott

Human Resource Development Theses and Dissertations

Technological pedagogical content knowledge (TPACK) has been studied in K-12 faculty in the U.S. and around the world using survey methodology. Very few studies of TPACK in post-secondary faculty have been conducted and no peer-reviewed studies in U.S. post-secondary faculty have been published to date. The present study is the first reliability and validity of data from a TPACK survey to be conducted with a large sample of U.S. post-secondary faculty. The professorate of 2-year public college faculty in Texas will help their institutions meet the goals of the state’s higher education strategic plan, 60x30TX. In order to do …

2018-04-26 College Of Science And Technology Program Review, Morehead State University. Office Of The Provost.

Faculty Senate Records

College of Science and Technology Program Review update issued by the Office of the Provost on April 26, 2018.

How To Be The Perfect Asian Wife!, Sophia Hill

Art and Art History Honors Projects

“How to be the Perfect Asian Wife” critiques exploitative power systems that assault female bodies of color in intersectional ways. This work explores strategies of healing and resistance through inserting one’s own narrative of flourishing rather than surviving, while reflecting violent realities. Three large drawings mimic pervasive advertisement language and presentation reflecting the oppressive strategies used to contain women of color. Created with charcoal, watercolor, and ink, these 'advertisements' contrast with an interactive rice bag filled with comics of my everyday experiences. These documentations compel viewers to reflect on their own participation in systems of power.

Ua12/2/1 Best Of The Hill, Wku Student Affairs

WKU Administration Documents

College Heights Herald magazine rating restaurants, stores, bars and music.

2018 - The Twenty-Third Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Twenty-third Annual Symposium of Student Scholars, held on April 19, 2018. Includes abstracts from the presentations and posters.

Emerging Discourse Incubator: The Roles Of Institutional Complexity And Hybridity In Social Impact Supply Chain Management, Madeleine E. Pullman, Annachiara Longoni, Davide Luzzini

Business Faculty Publications and Presentations

Supply chain research and practice has moved beyond green or environmental issues to include social issues. But much of the focus still remains on attempts of large companies to reduce social harm along their supply chains rather than creating social good. At the same time, research investigating the role of NGOs in supply chains or humanitarian logistics often emphasizes temporary initiatives and overlooks long term viability. This conceptual paper seeks to expand the playing field by looking at how social enterprises manage their supply chains to generate social benefit while maintaining or improving their financial viability in the long term. …

Swosu Research And Scholarly Activity Fair 2018, Lisa Appeddu, Cj Smith

SWOSU Research and Scholarly Activity Fair Programs

On behalf of the members of the Southwestern Oklahoma State University (SWOSU) University Research and Scholarly Activity Committee (USRAC) - Welcome to the Twenty-Fifth SWOSU Research and Scholarly Activity Fair! There are 130 poster presentations and 10 oral presentations involving 293 student researchers, writers, presenters, artists, collaborators, and faculty sponsors encompassing activities from the SWOSU College of Pharmacy; SWOSU School of Nursing & Allied Health Sciences; and SWOSU Departments of Art, Communication, & Theatre; Biological Sciences; Business & Computer Science; Chemistry and Physics; Education; Engineering Technology; Language & Literature; Music; Psychology; and Social Sciences. This also includes guest presenters from …

Public Accounting Vs. Private Accounting: Student Intentions, Robert Lazzaro

Honors Projects in Accounting

Most accounting students are faced with a big decision as they near the end of their undergraduate career. Will they work toward the Certified Public Accountant license and enter public accounting or will they will choose private accounting? Both fields have their pros and cons which makes this a difficult decision. This research indicated that students more focused on extrinsic rewards, such as compensation, are more likely to choose public accounting, while students more focused on lifestyle factors, such as work-life balance, are more likely to choose private. These findings were derived from surveys distributed to accounting students at Bryant …

How Technology Has Changed Direct Selling, Robert Anthony Norris

Honors Projects in Marketing

Traditional direct selling has undergone a dramatic transformation as new technology, products, and methods have developed over the last few years. The industry has adapted to these advancements in order to stay relevant in today’s changing market place. In some ways, these technological advancements have created opportunities, though some believe the essence of direct selling is now at risk. There has been little research in the field of direct selling and even less on the impact technological advances have on the industry or players involved. The purpose of this research is to uncover how the development of technology and social …

Advertisements’ Perpetuation Of Rape Culture: A Look At How Images Containing Objectification And Victimization Impact Consumers, Lauren Leedberg

Honors Projects in Marketing

The research I have conducted explores connections between images shown in advertisements and the perpetuation of rape culture and gendered stereotypes in society. It was guided by the Cultivation Theory which looks at how media, such as advertisements, can shape our reality. After an extensive literature review, data was gathered via an experimental design utilizing surveys. Within these surveys, respondents were randomly shown an advertisement I created containing the variables to be tested (i.e. images with objectification and victimization). After viewing the ad, they answered questions regarding their attitude toward the brand/product depicted, purchase intentions, a rape myth acceptance scale …

Consumer Perception Of Sport Event Sponsors, Omar Olando Brown

Masters Theses

The purpose of this study is to explore sport consumer’s perceptions of sport event sponsors, specifically concerning the 2016 Rio Olympic Games. This quantitative research surveyed 119 participants, employing a 24-questions survey instrument composed of Likert type and demographic questions. The data was analyzed to answer three specific research questions. The analysis of the data indicated although respondents fully supported the Olympics and believed athletes are using the product they endorsed, they believed the products must be beneficial to athletes. The findings also indicated respondents felt it was necessary for companies to support the Olympics, however they did not find …

Oral History Conversation With Nick Sandoval, Kristina Overman, Parker Shultz, Courtney Coddington, Roc Beas

Philosophy 332: Business Ethics

No abstract provided.

Ethics And Effectiveness Of Microloans For Women In Developing Countries, Elizabeth Erika Killion 18

Honor Scholar Theses

No abstract provided.