Volume 12 Full Text, Bjur Staff

Butler Journal of Undergraduate Research

No abstract provided.

Exploring Gender As An Analytical Framework In The 2018-2019 Revolution And Ongoing Civil War: The Role Of Gendered Violence And Sudanese Women's Resistance, Ami John

Butler Journal of Undergraduate Research

This paper will interrogate the intersection of gender, war, and political upheaval within Sudan while focusing on the role of women in both the 2019 resistance and the ongoing conflict and revolution. By the end of 2018, mass protests had called for the ousting of Omar al-Bashir, the long-standing Sudanese president. This event set off a chain reaction which led to events that fueled the long-standing rivalry between the two militant groups that were active in Sudan, the Rapid Support Forces (RSF) and the Sudanese Armed Forces (SAF). The tension caused by this rivalry created unforeseen circumstances for the local …

Wallflowers, Misfits, And Gender Nonconformists: Roller Derby As A Refuge, Kate Clement

Butler Journal of Undergraduate Research

This article explores how roller derby serves as a unique space for queer women and gender minorities to foster community and build “found families,” engage in activism, and practice self-expression, from its creation in 1935 to the present. This study will outline the unusual historical context that allowed the sport to evolve radically differently from other professional sports, twentieth-century feminine beauty standards and their role within the era’s roller derby, the inclusive nature of its modern bylaws, and the lived experiences of queer roller derby athletes. Utilizing a wide range of primary sources, including oral history interviews of current roller …

Artificial Intelligence For Customer Relationship Management In The Nigerian Commercial Banking Sector, David Tobi Akobe, Wallace Chigona, Laban Bagui

The African Journal of Information Systems

The continuous increase in the volume of customer data stored by commercial banks necessitates the use of artificial intelligence (AI) technologies to enhance customer retention and satisfaction. While a few Nigerian commercial banks do currently leverage these technologies, a significant knowledge gap limits their use across the wider Nigerian commercial banking sector. Guided by Organizational Information Processing (OIP) theory, we carried out a multiple case study to explore how AI technologies were utilized in three commercial banks in Nigeria. Purposive sampling was used to select experienced data professionals employed by these banks and semi-structured interviews were conducted to collect data. …

Barks And Beans: A Place To Enjoy Two Things You Love, Erika Davis

Honors Projects

This project explores the necessary steps that need to be taken in order to have a successful and impactful pet cafe. "Barks and Beans" is a pet cafe created to enhance the community and benefit societies mental health and social wellbeing while operating as a successful business. This project is guided by the research questions "How does integrating dogs into a coffee shop environment influence factors such as customer attraction, retention, and overall brand identity?” and “What impact do dogs in a coffee shop have on a customer's emotional/mental well-being, satisfaction of experience, and likelihood of returning?”. Given the research …

Judging A Book By Its Cover: Exploring Ethical Solutions For Marketing & Labeling Romance Novels With Illustrated Cover Art, Tricia Filbrun

Honors Projects

As social media platforms and subcommunities have driven massive sales for romance titles in the publishing industry, there has been an intense debate among literary communities, parents, and school administrators about whether the illustrated cover art style is appropriate. Some readers feel that these books are intentionally marketed towards a younger audience, and the sexually explicit nature of the content was not made clear, or labeled at all, before they read the book. This paper explores four likely marketing and labeling solutions that could be implemented to resolve this issue, and whether they are ethical by marketing and advertising standards, …

Improving Transfer Portal Decision-Making Through A Microsoft Excel Optimization Model, Peyton Steffes

Honors Projects

The creation of the transfer portal has increased the mobility of collegiate athletes, giving players the autonomy to switch teams throughout their career. As a result, the roster development process has become more complex, as coaches are tasked with the challenge of recruiting from the transfer portal, which involves an extensive decision-making process. Coaches not only have to evaluate a substantial pool of players, but they also must consider the following constraints they are under: scholarship budget, roster spots available, and positional needs. To simplify this decision-making process, this analysis includes the results of a Microsoft Excel data optimization model …

Why Western Michigan University Should Implement A Women's Varsity Ice Hockey Program, Lauren Young

Honors Theses

This study evaluates the feasibility and strategic value of implementing a varsity women’s ice hockey program at Western Michigan University (WMU). As women’s ice hockey continues to experience significant growth at the youth, high school, and collegiate levels, disparities in participation opportunities persist, particularly within institutions that sponsor men’s hockey but not women’s programs. This research argues that WMU is well-positioned to address this gap by establishing a women’s varsity ice hockey team that aligns with institutional goals, gender-equity standards, and national participation trends.

A qualitative case study approach was used to assess feasibility through three primary areas: institutional comparison, …

Employee Engagement In The Digital Age, Kimberly A. Wells

Doctoral Dissertations and Projects

The researcher in this qualitative multiple-case study explored how technology has impacted employee engagement in the modern workplace. The problem being addressed is the continual decline in employee engagement, and the limited understanding of whether technology influences engagement -and if so – how it impacts engagement. A flexible design and qualitative methodology were used to conduct semi-structured interviews with 25 subjects across two non-profit organizations. The researcher transcribed each interview, which was then coded and analyzed. The findings revealed several core themes, including digital saturation, device benefits, device etiquette, device boundaries, and technostress. These themes indicate that technology enables greater …

Exploring The Relationship Between Telework Intensity And The Voluntary Or Involuntary Nature Of Physical Work Arrangements Related To Work-Related Rumination, Savannah R. Schwartz

Doctoral Dissertations and Projects

Work-related rumination occurs when an individual thinks about work during non-work hours. Following the emergence of COVID-19, more employers adopt flexible models of physical working arrangements for their employees that extend beyond traditional on-site (working from a designated business office location) models, such as hybrid (working part of the time from home and part of the time at a designated business office location) and fully remote (working from home all of the time) models. The present non-experimental quantitative, cross-sectional survey study explored the relationship between telework intensity (i.e., the amount of time one spends working remotely), as well as the …

Bridging The Gap: Leadership Support For Military Veterans Who Transition To Civilian Employment, Kimberly S. Buchanan

Doctoral Dissertations and Projects

A gap in leadership support hinders military veteran employees from effectively leveraging their skill sets during their transition from military service to civilian employment, leading to decreased performance, low job satisfaction, and reduced retention of Veteran talent. This flexible qualitative single-case study explored why gaps in leadership support exist for military veteran employees, the extent to which these gaps hinder the utilization of their skill sets, and how leaders can address them. The study included semistructured interviews with 18 military veteran participants, representative of the U.S. Military and diverse in backgrounds. Data analysis involved coding, theme development, and review of …

Platform Affordances, Produsage, And The Attention Economy: From Red (Taylor’S Version) To The Life Of A Showgirl, Angela Rose Asuncion

The Manuscript: Journal of Taylor Swift Studies

Social media platforms increasingly operate as infrastructures of visibility, shaping the conditions under which cultural content is produced, circulated, and recognised (van Dijck et al.; Nieborg and Poell). This article examines Taylor Swift’s Red (Taylor’s Version) and The Life of a Showgirl as two distinct visibility configurations emerging from the affordances and algorithmic logics of TikTok and Instagram. Drawing on platform studies (Abidin), celebrity theory (Dyer; Marshall; Marwick), and participatory culture and produsage (Jenkins; Bruns), the study employs a QCA-inspired configurational approach (Ragin) to analyse how clusters of affective cues, aesthetic strategies, parasocial signals, and circulation patterns generate contrasting visibility …

Latine Financial Wellness Content Creators: Rhetorical Strategies And Approaches, Ariana Bribiesca

Pepperdine Journal of Communication Research

The following paper explores Latine popular culture through the lens of Latine Instagram content creators who focus on financial literacy and wellness. First, “Viv” from Overcoming Generational Poverty provides a free budget template and money resources. She is the first in her family to build generational wealth while simultaneously supporting her family financially. Second, Giovanna González, a financial educator and award-winning author of Cultura & Cash: Lessons from the First Gen Mentor for Managing Finances & Cultural Expectations, explores the intersection of culture and finances. Finally, Hip Latina’s “Finances Section” explores content with financial resources as part of their larger …

Clawing Back Fraudulent Profits—Investor Protection Or Regulatory Overreach: The Disgorgement Dilemma In Securities Law, Jessica Sun

The Journal of Business, Entrepreneurship & the Law

This comment explores the legal complexities surrounding the Securities and Exchange Commission’s (SEC) use of disgorgement as an enforcement tool, specifically addressing the tension between investor protection and regulatory overreach. Sun examines the evolution of disgorgement from a court-created equitable remedy to a power formally codified by the National Defense Authorization Act of 2021, while highlighting the significant limitations imposed by Supreme Court rulings in Kokesh v. SEC and Liu v. SEC. The comment centers on a current circuit split between the Second Circuit’s decision in SEC v. Govil—which requires a showing of "pecuniary harm" to victims before awarding disgorgement—and …

Ultras: Rethinking Tax Policy For Digital Assets, Lauren Liedel

The Journal of Business, Entrepreneurship & the Law

This comment examines the challenges current federal tax policy faces in addressing the rapidly expanding and volatile digital asset market. The author argues that the Internal Revenue Service’s (IRS) current "piecemeal" approach to defining taxable events—such as mining and staking—creates significant uncertainty for taxpayers and leads to strategic litigation. To resolve these issues, the article proposes the adoption of Unliquidated Tax Reserve Accounts (ULTRAs) as an alternative reporting framework. By utilizing blockchain's inherent capability to track notional interests, ULTRAs allow the IRS to account for economic activity while offering taxpayers the flexibility to defer actual payment until the assets are …

Guarding The Game: Building A Defensive Line Between Athletes' Biometric Data And Gambling Interests, Caroline Hébert

The Journal of Business, Entrepreneurship & the Law

This comment examines the intersection of wearable technology, professional sports, and the burgeoning sports betting industry. Focusing primarily on the National Football League (NFL), the author explores how biometric markers such as heart rate, stress levels, and fatigue—originally intended for player health and performance—are increasingly targeted for commercialization in the gambling market. The comment provides a critical analysis of the current legal landscape, noting that existing frameworks like HIPAA and GINA, as well as current Collective Bargaining Agreements (CBAs), offer insufficient protections for athletes' sensitive personal data. Hébert identifies key points of exploitation by third-party vendors and highlights the conflicting …

University Theatre Guild Guide, Maria Perez

Honors Theses

The WMU Theatre Guild Assistant position is one of the primary assistantships in the Arts Administration department. The Theatre Guild Assistant works alongside Emily Duguay, the Director of Arts Administration, Joan Herrington, the Director of the School of Theatre and Dance, and the WMU Theatre Guild Board to manage their daily operations and help develop donor events. The University Theatre Guild Guide explains the details and processes this position follows. This guide is broken down into four sections. The first section is the Introduction. The Introduction includes congratulations from the past Theatre Guild Assistant and a short breakdown of the …

Library Programming And Marketing Best Practices For Gen Z Audiences, Maria Atilano

Library Faculty Presentations & Publications

A lot has changed in marketing and outreach in the last decade, but this question remains the same: how do we reach audiences we wish to serve? The Gen Z audience (those born in the late 1990s and early 2000s) are unlike other generations that came before them. These digital natives who have never been without the internet would seemingly be easy to reach with social media content and advertisements, but that’s not always the case. Join Maria Atilano, Student Engagement Librarian at the University of North Florida, for an enlightening webinar that explores how best to reach and engage …

Creepy Or Customized? Understanding The Ethical Boundaries Of Ai-Powered Personalization, Hope Schultz

Honors Projects

Artificial intelligence has taken the world by storm, and its presence in our lives only continues to grow. Not only has it changed the way we live and interact with technology, but it has also fundamentally changed how businesses reach customers, particularly in marketing. It now powers the algorithms, predictions, and personalized experiences that shape nearly every digital interaction we have as consumers, including the videos we see on TikTok, the products that are recommended to us on Amazon, and the weirdly accurate ads that pop up across different platforms. These AI-powered systems are constantly learning from tiny behaviors we …

Americana Marketing Campaign, Shaela O'Keefe

Undergraduate Theses

Americana World Community Center has served as a beacon of hope and justice within the Louisville, Kentucky community for over 30 years. The nonprofit organization provides “holistic services to Louisville's refugee, immigrant and underserved population to build strong and healthy families, create a safe and supportive community and help every individual realize their potential” (Americana, 2024). Americana creates opportunities for families to thrive through “education, family support, youth achievement, and career & financial development” (Americana, 2024). To further Americana’s mission and assist immigrant families, the organization is currently undergoing the process of gathering narratives of Americana’s impact on their staff, …

Quantifying Overconsumption In The United States: A Multiple Linear Regression Analysis, Morgan Davis

Honors Projects

This study examines overconsumption in the United States by analyzing how socioeconomic factors influence household spending relative to income. Overconsumption is defined as elevated discretionary spending relative to income, with a focus on categories such as apparel, entertainment, and food away from home. Using 2024 Consumer Expenditure Survey (CEX) data, three multiple linear regression models were created to evaluate predictors of overall consumption, discretionary consumption, and apparel spending as proportions of income.

Results show that income is the most significant predictor across all models, with higher-income households consistently spending a smaller share of their income. Age and household size also …

2026 - The Thirtieth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the 30th Annual Symposium of Student Scholars, held on April 22-24, 2026. Includes abstracts from the presentations and posters.

Examination Of Celebrity And Influencer Endorsements, Mackenzie Molnar

Honors Projects

This study examines the effects of celebrity and influencer endorsements on consumer attitudes and purchase intentions. A digital survey was distributed through Prolific to 210 U.S. participants ages 18–24. Participants viewed fictional advertisements featuring either a celebrity or an influencer endorsing a product and then rated each endorsement on familiarity, relatability, authenticity, believability, and likelihood of purchase. Results showed that endorsement type alone did not significantly affect believability, indicating that celebrities and influencers can be similarly effective in marketing. However, gender, media usage, and relatability significantly influenced consumer responses. Female participants responded more positively to influencer endorsements, while higher relatability …

From Novice To On-Air: Developing A Student Radio Personality At 89.1 Widr Fm, Travis Melson

Honors Theses

This honors thesis explores the full development of my role as a student radio personality at 89.1 WIDR FM, documenting each stage of the process, from the earliest introductory meetings and technical training to the experience of shadowing established shows and launching my own on-air program. The project serves not only as a record of my personal progression through WIDR's broadcasting environment but also as an analysis of the learning curve required to transform from a complete novice into a confident, consistent radio host.

A significant component of this work is my perspective as someone entering the radio space with …

Youth Basketball Development Camp: Planning, Implementation, And Reflection, Jaden Ty Mathis

Whittier Scholars Program

Basketball has always been a huge part of my life, shaping who I am both on and off the court. As a senior at Whittier College and captain of the basketball team, I have experienced firsthand how powerful the game can be in teaching discipline, teamwork, and leadership. From a young age, I spent countless hours practicing, learning from my coaches, and growing as a teammate. Through these experiences, I learned that success does not happen overnight. It requires patience, consistency, and a willingness to work through challenges.

I was fortunate to have mentors who believed in me and pushed …

Emily Worthmore Receives 2026 Easton Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

A Comprehensive Analysis Of The World’S Largest Entertainment Conglomerate: The Walt Disney Company, Brendan Finnery, Judah Davis, Matt Mossinghoff, Rebecca Sims

2026 Student Academic Showcase

This project presents a comprehensive strategic and operational analysis of The Walt Disney Company to identify key gaps within its current business model. Using an integrated management policy approach, the study evaluates external and internal influences on Disney’s competitive position through the application of established analytical frameworks, including PESTEL, Porter’s Five Forces, the VRIO framework, and SWOT analysis. Peer-to-peer comparisons of the company’s financial health and capacity for growth were then assessed utilizing liquidity, leverage, efficiency, and profitability ratios. In compiling such strategic and financial insights, this analysis aims to inform the development of a purposeful SMART goal recommendation, addressing …

Predicting Telecom Customer Churn: A Statistically Validated Kpi Framework With Machine Learning And Revenue Impact Modeling, Moeez Islam Malik '27, Amy Ehinomen Eremionkhale

Student Research

This capstone project addresses a core business problem in the telecommunications industry: how to detect, measure, and prevent customer churn before it occurs, using a KPI framework validated by statistical analysis and machine learning. Applied to 7,043 customer records across 37 variables from a California-based telecom operator, the analysis integrates descriptive KPI computation, Pearson correlation analysis, chi-square tests of independence, and logistic regression churn prediction. The research confirms that customer tenure (r = −0.352, p < 0.001) and contract type (Cramér's V = 0.410, p < 0.001) are the dominant predictors of churn, and that a logistic regression model achieves AUC-ROC = 0.8307 — sufficient for proactive deployment. A 5-percentage-point churn reduction preserves $273,670 in annual revenue and $1.55M in customer lifetime value. The project delivers an integrated analytical framework, a predictive retention model, a 16-chart visualization suite, and a 12-page Power BI executive dashboard.

Pilattes; A Campaign With Prickly Pear Coffee Co., Grace Elizabeth Lappenga, Karis Grace Joe, Abigail Brooke Encalade

SPARK Symposium Presentations

The Prickly Pear Coffee Co. campaign sought to build awareness and community engagement around the brand’s new mobile camper location in Franklin, Tennessee. Founded by Annika Baylis, Prickly Pear Coffee Co. is a Christ-centered brand that began as a mobile espresso cart during the COVID-19 pandemic and grew into a Nashville staple with multiple storefronts.

With the new Franklin location facing limited awareness and a reduced marketing budget following complications from the January 2026 ice storm, three students in Belmont University’s PR Campaigns class conducted a situation analysis that included audience research, social media audits, and influencer identification. These insights …

The Evolution And Impact Of Fashion Marketing In The Age Of Social Media, Lillie L. Warrington

Honors Theses

This research paper aims to analyze the effect of social media on consumer behavior in fashion marketing by investigating how fashion brands have adapted their strategies to leverage social media platforms effectively and exploring the role of social media influencers in shaping brand perception and consumer loyalty. By addressing these objectives, this research seeks to contribute to the growing body of knowledge on digital marketing in the fashion industry, offering valuable insights.

The study will be conducted through a comprehensive review of existing research and primary research, including a survey of 143 participants, to better understand how social media affects …