Digital Commons Network^™

The Smallholder’S Dilemma In Agroecological Transitions: The Diseconomy Of Agroecology For Small Farmers In Industrial Agriculture, Qian Forrest Zhang

Research Collection School of Social Sciences

A scalar contradiction exists between agroecology's three goals: while ecological sustainability is best pursued at the landscape scale, social equity and livelihood goals often require organizing production at the small scale of family farms. In China's ‘industrial agriculture of small farmers’, ecological farming practices became economically unviable at small farmers' minuscule scales. Agroecological transitions almost always first go through a scale expansion, a process fraught with tension. The empirical analysis focuses on three ‘ecological farms’ that enjoyed favorable conditions unattainable to smallholders. Yet, lock-ins across five dimensions have either made their operations economically unsustainable or forced compromises in agroecological principles.

An Empirical Study On The Impact Of Eco-Friendly Selling Points On The Purchase Intention Of Young Chinese Consumers, Yang Liu

Dissertations and Theses Collection (Open Access)

Industry consumer research widely portrays Generation Z as an identity-driven cohort that enacts sustainability values through consumption. This narrative is often generalized across cultural contexts, assuming that Western-developed green consumption frameworks can be directly transferred without structural modification. Yet Chinese Gen Z’s e-commerce purchase patterns depart notably from this depiction, raising core questions: Can Western green consumption frameworks be applied to Chinese Gen Z? If so, what theoretical and structural adaptations are necessary?

This dissertation develops and tests an integrated three-pathway model to explain green purchase intention among Chinese Gen Z consumers. The model places utilitarian benefits, self-expression benefits, and …

Using Large Language Models To Assess Entrepreneurial Personality In Generation Z College Students, Xianyong Wang

All Dissertations

As entrepreneurial personality (EP) plays a critical role in Generation Z’s (Gen Z) long-term success, it is crucial to understand the EP of Gen Z college students. To date, little is known about what EP is and how it can be assessed in Gen Z. Therefore, this dissertation presented two sequential studies to address two closely related research foci. The first study examined the scope and dimensionality of EP in Gen Z college students using topic modeling. In the second study, pre-trained LLMs were fine-tuned to predict self-reported EP levels from personal narrative responses. To collect data, college students (N …

From Bean To Cup: Sustainability Practices In A Small Specialty Coffee Roaster, Reese Weathersby

Accounting Undergraduate Honors Theses

Sustainability has become an increasingly important issue in the coffee industry as businesses

face growing pressure to balance profitability with environmental and social responsibility.

While much of the existing research focuses on large corporations and global supply chains, less

attention has been given to how small independent businesses approach sustainability with fewer

resources and different operational constraints. This study examines Doomsday Coffee Roasters,

a small specialty coffee business in Northwest Arkansas, to better understand how sustainability

is practiced at the local level.

Using a qualitative case study approach, the research focuses on four areas of operation: ethical

sourcing, roasting practices, …

Analyzing The Effects Of Message Testing On The Public's Opinion About Gene Editing In Agriculture And Medicine, Luke Sanford Wimpy

Graduate Theses and Dissertations

This paper will present results from the final survey of a multi-stage project examining factors that influence opinions about gene editing in agriculture and medicine. In this final survey, 3,200 U.S. respondents were recruited and randomized to view one of eight videos that communicated the safety of gene editing to determine which factors are most influential in changing opinions. The eight videos were designed based on data collected from focus groups and three previous surveys in this multi-stage project. The eight videos varied by three attributes: messenger, message, and application. The messenger in the videos was either a researcher or …

Three Essays On Consumers' Financial Decision-Making, Zakieh Kaveh

Open Access Theses & Dissertations

This dissertation examines how emerging financial and service technologies shape consumer decision-making and consumption behavior. Across three essays, this research investigates how technological features embedded in payment methods, self-service systems, and artificial intelligence influence consumers' psychological processes and behavioral outcomes in financial and marketplace contexts.

Public Art And The Future Of Remembrance In Contested Spaces, Rebecca Ann Munoz

Open Access Theses & Dissertations

This dissertation examines the memorial landscape of El Paso, Texas as a contested site of public memory, cultural identity, and community representation. Situated at the U.S.-Mexico border, El Paso functions as a palimpsest of layered histories shaped by colonization, militarization, and ongoing negotiations of belonging. Drawing on memory rhetoric and composition studies, and art history, the paper raises critical questions about community engagement, representational equity, and the politics of visibility in public art processes. The paper ultimately calls for a deeper examination of the rhetorical strategies and institutional frameworks that shape memorial meaning-making at the local level, with broader implications …

A Systems Engineering-Based Method For Enabling Digital Transformation In A Binational Small Healthcare Enterprise, Manuel Adrian Alvarez Ramirez

Open Access Theses & Dissertations

The year 2020, often described as "the great accelerator" for emerging technologies, marked a period of significant transformation in lifestyles, work patterns, and business strategies. For instance, online meetings have become more convenient than in-person interactions, even with colleagues in neighboring offices. For small businesses, rapid regulatory and technological changes required swift adaptation, including the acquisition of new technologies, tools, and software to ensure survival. This transition also necessitated adopting indirect engagement, revising communication protocols, and digitally transforming information. Small and Medium-sized Enterprises (SMEs) in essential service sectors face also a fundamental paradox: their dependence on the skills, relationships, and …

Biodiversity Risk And Firm Valuation: Regional Heterogeneity And Value-Chain Exposure In Global Capital Markets, Madelein Wentzel

Doctoral Dissertations (DBA)

This study examines whether biodiversity-related risks are priced in global equity markets and whether that pricing varies across regions, using a cross-sectional sample of more than 10,000 globally listed firms with biodiversity and financial data drawn from the fourth quarter of 2025. Consistent with a regional heterogeneity hypothesis, the results show that biodiversity risk is significantly negatively associated with firm valuation in developed markets such as the United States and OECD countries, while the relationship is weaker, insignificant, or even positive in certain emerging regions including Latin America and the Middle East and Africa. The analysis further distinguishes between value-chain …

From Reactive To Predictive: A Hybrid Trust-Mediated Adoption Framework For Data-Driven Maintenance In Distributed-Authority Aviation Environments, Dustin J. Foote

International Journal of Aviation, Aeronautics, and Aerospace

Modern aviation maintenance operates within increasingly data-intensive technological environments, yet the operational integration of predictive maintenance into routine decision-making remains inconsistent across sectors. Contemporary aircraft incorporate centralized maintenance computers and condition monitoring architectures capable of fault aggregation, exceedance capture, and trend-based data collection. Although prognostics and health management research continues to advance detection and prediction methods, implementation outcomes often depend on factors beyond analytical performance alone.

This paper examines predictive maintenance adoption in distributed-authority aviation environments and argues that constraints emerge less from sensing capability than from organizational structure, decision authority dispersion, and institutional trust dynamics. For purposes of analysis, …

The Night Circus - The Traveling Edition: An Advertising Campaign And Cross-Cultural Analysis, Charlee A. Salinas

Honors Program: Senior Projects (Public)

This thesis is an outline of my advertising plansbook that examines how culturally adapted advertising for a single book affects perceived authenticity, emotional resonance, and purchase intent across three distinct markets: the United States, Brazil, and Vietnam. This study examines three culturally distinct markets to identify which advertising elements require full localization versus those where standardization is acceptable. By comparing adapted campaigns against a standardized approach, this research provides actionable insights for publishers navigating the efficiency-effectiveness trade-off.

The research questions asked:

-       How does culturally adapted advertising for the same book affect perceived authenticity, emotional resonance, and purchase intent across …

The New York Times: A Strategic Audit, Kaylee Campbell, Cassidy June, Keira Cummins, Tanner Maas, Alyssa Fjelstad

Honors Program: Senior Projects (Public)

The New York Times is a legacy newspaper that has navigated a great many changes since its founding in 1851. The company rose to success with its traditional print journalism, but has now transformed into a largely digital, subscription-based business model that provides subscribers with access to news, games, recipes, podcasts, product recommendations, and more. This provides an excellent foundation for a strategic audit to understand how one of the giants of a dying industry has not only managed to stay alive, but to thrive.

A PESTEL and Porter’s Five Forces analysis reveals that The New York Times operates in …

Netflix, Inc. Strategic Audit, Jadyn J. Koehler

Honors Program: Senior Projects (Public)

Netflix is a dominant company in the global entertainment industry. The company has changed the way people watch and interact with movies and shows. Netflix has over 300 million subscribers and operations in more than 190 countries. This strategic audit examines Netflix’s current situation, including its performance, governance structure, internal strengths, and external environment. This audit also examines some of the biggest problems, which include increased competition, higher content costs, and changes in consumer behavior. This analysis considers strategic alternatives and recommendations to support long-term growth. The goal of this report is to evaluate Netflix’s ability to maintain its competitive …

The Harvey Pittel Saxophone Quartet: Its History And Legacy In American Saxophone Quartet Performance, James M. Lawhn

Glenn Korff School of Music: Dissertations, Theses, Student Creative Work, and Performances

The saxophone quartet has emerged as a legitimate chamber ensemble in the United States through the sustained efforts of a small number of pioneering professional groups. Despite the central role these ensembles have played in shaping repertoire, performance standards, and public perception, their histories have often gone undocumented. Among the most influential of these groups is the Harvey Pittel Saxophone Quartet, an ensemble that maintained an unusually active national and international touring career for nearly four decades and helped establish the saxophone quartet as a viable professional model.

This document addresses a significant gap in the scholarly literature by presenting …

Understanding Customer Engagement Behavior In Virtual Try-On Services: Evidence From Indonesia, Nyoman Sri Subawa, Ni Putu Chantika Aprilia Nariswari, Made Maenita Dewi, Anak Agung Gede Wiranata, Caren Angellina Mimaki, Made Srinitha Millinia Utami

Research outputs 2022 to 2026

The adoption of immersive technologies, such as Virtual Try-On (VTO), has transformed how consumers evaluate products, interact digitally, and engage with brands. This study investigates the effects of experiential value, flow, perceived enjoyment, customer trust, and customer satisfaction on customer engagement behavior, within the Stimulus–Organism–Response (S–O–R) framework. Experiential value serves as the stimulus, flow and psychological states as the organism, and engagement as the response. Data were collected from 320 Indonesian e-commerce using a purposive sampling technique, targeting respondents with prior experience using Virtual Try-On (VTO) features through an online questionnaire distributed via Google Forms, and were subsequently analyzed using …

The New Professional: Are You Buying Technology Before You’Re Ready?, Amrita Patel Dds

The Journal of the Michigan Dental Association

This article provides strategic advice for new practice owners considering large investments in advanced dental technology. It warns against "premature purchases" driven by social media comparison, arguing that operational stability, team training, and consistent patient flow must precede high-tech acquisitions. Instead, it encourages prioritizing foundational tools—such as digital radiography and practice management systems—that directly improve clinical communication and revenue cycle management.

Political Costs And Strategic Corporate Communication, Christine Cuny, Jungbae Kim, Mihir N. Mehta

Research Collection School Of Accountancy

When subject to public scrutiny, do firms strategically use advertising to reduce expected political costs? Advertising can ease public concerns, thereby reducing the pressure on politicians to act harshly against scrutinized firms and their industries. We use repeated congressional testimony by industry members as a novel way to identify political scrutiny. Our central finding is that scrutinized industries increase their advertising spending 132 percent more in the electorates of politicians overseeing the hearings than in the electorates of other politicians. Further, strategic advertising is complementary to income-decreasing accounting choices and a substitute for lobbying. Overall, our study sheds light on …

What Ai Can Tell Us About Society: Insights From Social Media Data, Amy Ehinomen Eremionkhale

Business Analytics Faculty Publications

AI can summarize how people feel.
But who decides what counts as “feeling”?

The lecture series brings in scholars to engage the wider university community in meaningful conversations. I am using that space to ask a question at the center of my work:

When AI tells us what society thinks, is it actually telling us the truth, or just what it has been trained to recognize as truth?

My talk, “What AI Can Tell Us About Society: Insights from Social Media Data,” leans directly into that tension.

I will break down how sentiment analysis works in practice, share insights from …

Voices Of A New Era: A Discursive Psychology Study Of Influencer-Follower Discourse On Tiktok, Andrea Guerrero Hernandez

Electronic Theses and Dissertations

The present study researched and investigated the discourse of five mega fashion influencers on TikTok, as well as the discourse of 15 followers engaging with fashion influencer content on the same platform. The theory used to guide this study was discursive psychology theory, which provided the groundwork for understanding how both influencers and followers position their identities, justify their actions and decisions, and construct their reality. The primary aim of this research is to deepen understanding of how influencer discourse shapes follower discourse, identifying recurring patterns, contradictions, and the ways in which tensions are negotiated. The findings reveal a range …

Practicing Conflict Transformation Skills Through Role-Playing Games For Diversity, Equity, And Inclusion In Higher Education, Alexandra Schreiber, Kjell H. Hugaas, Sarah L. Bowman

Journal of Roleplaying Studies and STEAM

No abstract provided.

The Functions Of Role- Playing Games: How Participants Create Community, Solve Problems And Explore Identity, De Sarah Lynne Bowman (2010) [Reseña De Libro], Cristo Leon

Journal of Roleplaying Studies and STEAM

The Functions of Role-Playing Games: How Participants Create Community, Solve Problems and Explore Identity, by Sarah Lynne Bowman, is an ambitious, wide-ranging, and still necessary work for role-playing game studies. Published in 2010, the book proposes that role-playing and roleplaying games fulfill three main social and psychological functions: creating community, facilitating problem solving, and enabling the exploration of identity. Bowman develops this thesis through a combination of theoretical review, cultural reflection, and participant-observer ethnography, based on interviews with players of tabletop role-playing games, live-action roleplaying games, and virtual environments. Organized into seven chapters, the book moves clearly from the …

The Impact Of Job Satisfaction, Organizational Commitment, And Employee Engagement On The Intent To Leave The Law Enforcement Profession For Police Officers, Veronica Lynn Dougherty-Denny

All-Inclusive List of Electronic Theses and Dissertations

In today’s dynamic organizational environment, worker factors such as job satisfaction, employee engagement, organizational commitment, and psychological contract fulfillment are vital for organizational success. This study examined their perceived relationship with police officers’ intent to leave the law enforcement profession. The problem addressed worked to understand factors influencing retention, including psychological contract breaches and workplace outcomes. The purpose of this quantitative study was to investigate the perceived relationship between job satisfaction, employee engagement, organizational commitment, and intent to leave the law enforcement profession all housed within the psychological contract. Five research questions addressed these variables and demographic factors (gender, years …

Assessing The Viability Of Cryptocurrency As A Payment Method: A Consumer Perspective, Aadavan Dharumaiyan

Dissertations

The problem addressed in this study was the limited mainstream adoption of cryptocurrencies for daily retail transactions despite continued technological advancement and increasing institutional interest. The purpose of this qualitative study, grounded in Husserlian descriptive phenomenology, was to explore the perceptual and behavioral factors influencing this adoption gap. Participants were recruited using snowball sampling, resulting in eight participants divided into two cohorts: active cryptocurrency payment users (Cohort 1, n = 2) and cryptocurrency holders who did not use cryptocurrencies for payments (Cohort 2, n = 6). Data were analyzed using the Moustakas phenomenological approach to identify patterns in participant experiences. …

Unpacking American Reception Of Glocalized Non-English Content In The Netflix Era, Sur Govindarajan

Dissertations

The swift growth of streaming services has revolutionized the worldwide distribution of media, making it possible for non-English and non-English-adjacent content to reach American consumers on a never-before-seen scale, which is sometimes perceived as an indication of increasing cultural tolerance. However, while a lot is known about what audiences see, far less is known about how they really understand and assess these stories. There is a fundamental vacuum in our understanding of audience reception as a lived, meaning-making process because previous research has mostly focused on consumption patterns. In order to close that gap, this study examines how American audiences …

One For All, All For Innovation: Transforming The Indonesia’S Public Sector Through Ambidextrous Leadership, Dian Mulia Sari, Elok Savitri Pusparini

International Conference on Business and Management Research (ICBMR)

In an era defined by volatility, uncertainty, complexity, and ambiguity (VUCA), public sector organizations face increasing pressure to innovate. This study examines how ambidextrous leadership influences innovative work behavior (IWB) among civil servants, with psychological ownership (PO) serving as a mediator. Using a quantitative approach, data were collected from 152 structural and functional officials within Indonesia’s State Finance Organization (OKN) and analyzed using PLS-SEM. The results indicate that ambidextrous leadership has a significant direct effect on IWB. More importantly, psychological ownership mediates this relationship through two distinct pathways: promotive PO strengthens IWB by fostering confidence and proactive contribution, while preventive …

3t Of Tech, Taste, And Transformation In Coffeepreneurship, Razinda Tasnim Abdul Rahim, Mohd Faizuddin Muhammad Zuki, Nur Syamilah Md Noor

International Conference on Business and Management Research (ICBMR)

The global coffee industry is rapidly transforming due to digitalization, evolving consumer preferences, and sustainability trends. Coffeepreneurship, blending entrepreneurial innovation with coffee culture, has emerged as a competitive business model. This study applies the 3T- Technology, Taste, and Transformation to assess digital innovation, consumer experience, and business adaptation in coffee entrepreneurship. Despite opportunities in digital transformation, coffeepreneurs face challenges such as market saturation, financial constraints, and regulatory barriers. Limited access to fintech solutions and supply chain inefficiencies further hinder scalability. This study addresses these gaps by analyzing how technology, branding, and financial literacy influence coffeepreneurs' long-term sustainability using the VRIO …

Sharia Compliance And Stock Price Crash Risk: Evidence From Indonesia, Asty Khairi Inayah Syahwani, Arief Wibisono Lubis, Dwi Nastiti Danarsari

International Conference on Business and Management Research (ICBMR)

This study examines the impact of sharia compliance on stock price crash risk, controlling for company fundamental characteristics, among firms listed on the Indonesia Stock Exchange from 2021 to 2024. Panel data was analyzed using a dynamic panel model (System GMM) and crash risk is measured using NCSKEW and DUVOL. The results show that Sharia compliance significantly reduces stock price crash risk when measured using NCSKEW, while its effect on DUVOL is insignificant. This finding is consistent with the robustness check using the two-step System GMM, suggesting that Sharia principles can be a mitigating mechanism for extreme crash risk. These …

Fintech Innovation And Strategy In Islamic Financial Services In Indonesia: Mapping Trends And Correlations Through Digital Content Analysis, Faisal Binsar S.T., M.M.S.I, Dr., Muhammad Bayu Drs., M.M., Dr., Arif Budiman S.Kom, M.Kom, Lisa Puspitasari S.E., M.Si., Dr.

International Conference on Business and Management Research (ICBMR)

This study explores the impact of fintech innovations and strategies on the operational efficiency and service quality of Islamic financial services in Indonesia, emphasizing their alignment with Islamic financial principles. Using a descriptive quantitative methodology, the research employs digital content analysis of online reviews and social media discussions to uncover key themes. Advanced analytic techniques, including topic modeling with Gibbs Sampling for Dirichlet Multinomial Mixture (GSDMM) and cosine similarity for inter-topic correlation analysis, are applied to data sourced from various digital platforms. The findings reveal three dominant themes: media and community interaction, the performance and services of Islamic financial institutions, …

Strategies To Maximize User Satisfaction And Experience, Consumers' Perspective On Logistic Company Performance In Surabaya., Hananiel M. Gunawan Mr

International Conference on Business and Management Research (ICBMR)

This study examines the influence of Cost Efficiencies (CE), Regulatory Compliance (RC), Technology Integration (TI), and Network Reach (NR) on Customer Experience (CX) and Customer Satisfaction (CS), and how these factors subsequently affect Company Performance (CP) in the context of express delivery services for export activities. The research employed primary data with 100 valid responses from a total of 168 returned questionnaires, collected through purposive sampling. Eligible respondents were UPS customers who had used export services at least twice within the past three months. Data obtained were analyzed using quantitative methods. The findings reveal a significant positive relationship between Customer …

Designing Digital Marketing Through Generative Ai For Koperasi Merah Putih Urban, Alfonsius Alfonsius, Daniel Cassa Augustinus, Ricky Banke

International Conference on Business and Management Research (ICBMR)

This qualitative study examines the potential of Generative Artificial Intelligence (GenAI) to strengthen digital marketing strategies for urban cooperatives, focusing on Koperasi Merah Putih Urban in Medan, Indonesia. Despite cooperatives playing a crucial role in promoting inclusive economic growth, many remain dependent on offline promotion, facing challenges of visibility, uneven member engagement, and lack of sustainable governance structures. Using a juridical-empirical case study approach, data were collected through semi-structured interviews with cooperative officials and MSME actors, observation of cooperative communities, and analysis of legal and policy documents. Thematic analysis revealed three key issues: limited visibility due to inconsistent branding, unequal …