Digital Commons Network^™

Editorial, A. P. Richardson

Journal of Accountancy

No abstract provided.

Journal Of Accountancy, December 1935 Vol. 60 Issue 6 [Whole Issue From Bound Volume], American Institute Of Accountants

Journal of Accountancy

No abstract provided.

Editorial, A. P. Richardson

Journal of Accountancy

No abstract provided.

Journal Of Accountancy, October 1933, Vol. 58 Issue 4 [Whole Issue From Bound Volume]

Journal of Accountancy

No abstract provided.

Punched-Card Method In Accounting, Raymond V. Cradit

Journal of Accountancy

No abstract provided.

Journal Of Accountancy, March 1934 Vol. 57 Issue 3 [Whole Issue From Bound Volume], American Institute Of Accountants

Journal of Accountancy

No abstract provided.

Detailed Examination, Alexander M. Field

Journal of Accountancy

No abstract provided.

Preparation Of Balance Sheets For Audit, A Discussion Presented At The Binghamton Chapter Of The National Association Of Cost Accountants, November 22, 1934, Victor H. Stempf

Touche Ross Publications

Originally published by: Touche, Niven & Co.

Municipal And Governmental Accounting, Lloyd Morey

Journal of Accountancy

No abstract provided.

Current Literature, American Institute Of Accountants. Library

Journal of Accountancy

No abstract provided.

Journal Of Accountancy, May 1933 Vol. 55 Issue 5 [Whole Issue], American Institute Of Accountants

Journal of Accountancy

No abstract provided.

Journal Of Accountancy, April 1933 Vol. 55 Issue 4 [Whole Issue], American Institute Of Accountants

Journal of Accountancy

No abstract provided.

Book Reviews, Henry Rand Hatfield, W. H. Lawton, A. Van Oss, Will-A. Clader

Journal of Accountancy

No abstract provided.

Journal Of Accountancy, December 1932 Vol. 54 Issue 6 [Whole Issue], American Institute Of Accountants

Journal of Accountancy

No abstract provided.

Journal Of Accountancy, November 1932 Vol. 54 Issue 5 [Whole Issue], American Institute Of Accountants

Journal of Accountancy

No abstract provided.

Finance Company Systems, Morgan A. Casey

Journal of Accountancy

No abstract provided.

Journal Of Accountancy, March 1932 Vol. 53 Issue 3 [Whole Issue From Bound Volume], American Institute Of Accountants

Journal of Accountancy

No abstract provided.

Distribution Methods -- By Hand And By Machine, Willard J. Graham

Journal of Accountancy

No abstract provided.

Public Relations Work Of The Milwaukee Electric Railway And Light Company, Helen M. Mccabe

Bachelors’ Theses

The purpose of this thesis is to determine what efforts have been made by the Milwaukee Electric Railway and. Light Company to establish favorable public relations for itself in Milwaukee and that portion of the state of Wisconsin in which it operates. The Milwaukee company, a subsidiary of the North American company, has been taken as representative of the electric railway and light industry. Its activity in promoting its merchandise and services seems to indicate the general trend of the service industries to indulge in advertising and publicity work. That its work is not identical to that of any other …

Broadcast Advertising Of The Robert A. Johnston Cracker Company, Agnes Ruth Metzler

Bachelors’ Theses

The purpose of this thesis on radio broadcasting is to study the main factors which were to be considered when planning certain radio campaigns and to indicate the possible tendencies In radio programs. This thesis applies to general cases and in particular to the radio programs sponsored by the Robert A. Johnston Cracker company.

Bank Advertising In Principles And Practice, Dan R. Meurer

Bachelors’ Theses

The express purpose of this thesis is to present, systematically, the results of the author’s investigation into the actual methods of bank advertising practice, and of his research into the writings of the best authorities on this subject. The general plan is to consider only authentic information and viewpoints for each phase of the advertising program and to compare and contrast actual methods used with these ideals.

Bank advertising is boundless in its scope, charged, as it is, with educating the public in financial matters and selling banking services. Because these services are practically infinite in variation, banks have been …

Accounting Questions: Disposition Of Items On Balance-Sheets, Earnings Of Fire And Casualty Insurance Companies, American Institute Of Accountants. Bureau Of Information

Journal of Accountancy

No abstract provided.

Annual Meeting, 1930, Broadmoor Hotel, Colorado Springs, Colo., September 15th To 18th. (Letter To Members And Associates Of The American Institute Of Accountants, July 7, 1930.), John M. Gilchrist, American Institute Of Accountants. Committee On Meetings

Association Sections, Divisions, Boards, Teams

No abstract provided.

Poster Advertising As A Modern Marketing Force, William F. Lukas

Bachelors’ Theses

Poster advertising is today one of the major advertising mediums, but it has earned itself a bad name because of the poor beginning it had in this country. In order to dispel the mal-impressions that have arisen and are at present in the minds of numerous people throughout the United States, I have here attempted to take up the matter in detail, showing the good points and the bad points as fairly as possible, and drawing my conclusions threfrom. Many of the sections are not a fair viewpoint of the matter because of the difficulty of obtaining convincing material on …

Appeals In Advertising, Bess Epstein

Bachelors’ Theses

In this thesis, the writer studied the appeals of advertising and the psychology that lies behind them. An attempt was made to dis­ cover what the appeals are based on and the processes that are related to the presentation of the appeals.

The different chapters of the books, given in the Bibliography, were read and notes taken on everything read. From the material thus com­ piled, opinions were assorted and wherever neces­sary, differences in opinion were mentioned. Whatever was believed to need explanation was made clearer by taking examples from the Saturday Evening Post.

This thesis was written with the …

The Ethics Of Advertising, Richard H. Derry

Bachelors’ Theses

One hundred years ago business was largely carried on within the limits or individual communities and consumers were more or less intimately acquainted with producers. At that time there was in the economic proceedure of the country a certain amount of pride in workmanship and flimsiness in products was not tolerated. When a builder erected a house he built it to last; fully realizing that any faulty construction would jeopardize his reputation as a craftsman. And so it was with practically all industries, each town having nearly a complete set of them. There were a few commodities that came from …

Cost Accounting Applied To Municipal Work, F. R. Chailquist

Journal of Accountancy

No abstract provided.

Accountancy And The Advertising Agency, R. N. Price

Journal of Accountancy

No abstract provided.

The Place Of The House Organ In The Business World, Joseph W. Berg

Bachelors’ Theses

The business of producing house organs is intimately a part of advertising and is precariously linked up with the problem of salesmanship. More generously house organs are the consolidated specialized effort of producing the wide­ spread use of an advertised product. It is well to consider the construction of this widely misunderstood term involving direct advertising, from the foundation of advertising in general.

Advertising is an art older than history, though in its present· forms it is rather recent. The newest of all its developments, of course, is that phase in which we are most interested since it involves the …

Export Advertising, Walter A. Haise

Bachelors’ Theses

There is a story of a King of Spain who, after making futile attempts to make his subjects fit a common mold so as to be easily governable, gave up his task and became a clock collector. He gathered clocks of every type, shape, and size, from the four corners of the earth. Then he set himself to the task, again a futile one, of making them all tick at exactly the same time. He failed a second time and on his deathbed said: "What a fool I was to try to make my people do what even my clocks …