Digital Commons Network^™

Factors That Impact Customer Loyalty As Examined In Integrated Marketing Communications Agencies, Terry L. Hapney Jr.

Theses, Dissertations and Capstones

Integrated Marketing Communications (IMC) agencies report high customer turnover, making it difficult for them to retain customers in the B2B realm. Relationship Marketing Theory informs this study, which centers on IMC firm growth from market share. Market share is a result of customer loyalty. There are factors that IMC agency leaders, such as CEOs and CMOs, can leverage to strengthen customer loyalty, including satisfaction, trust, quality, value, habit, engagement, attachment, image, and reputation. This study examines these concepts collectively for the first time in any context; it also examines them specifically in the IMC agency context for the first time. …

Uncovering New Perspectives On Job Performance In Diverse Work Settings: A Job Demand-Resource Theoretical Approach, Myesha P. Holmes

Theses, Dissertations and Capstones

The aim of this study was to integrate the agility literature within the theoretical framework of the Job Demand-Resource (JD-R) Theory to examine and validate whether employee agility (job resources) and work overload (job demands) influence the relationship between subjective wellbeing, work engagement, and job performance among remote, hybrid, and onsite workers. Data was collected through a Qualtrics Online panel, utilizing five standardized and validated scales, from a sample of 504 full-time employed respondents across the United States. The data was analyzed using Structural Equation Modeling (SEM) and Analysis of Variance (ANOVA). The results indicated a significant relationship between employee …

Collecting Financial Data From Online Sources: Enhancing Large Language Models With Real-Time Search, Yang Li

Department of Information Management and Business Analytics Faculty Scholarship and Creative Works

Timely and accurate access to financial data is crucial for empirical research in accounting and finance. However, current data collection processes are often manual, inconsistent, and difficult to scale. This study asks: How can large language models (LLMs) be effectively used to automate financial data collection? Using design science research methodology (DSRM), the author develops a modular architecture that integrates a real-time search API and auxiliary information processing into LLM workflows. The study applies the model to two tasks: extracting ESG report release dates and identifying customer firm tickers from COMPUSTAT. The system achieves 96% and 95% accuracy, respectively, comparable …

Reimagining Compliance: Explainable Ai Models For Financial Regulatory Audits, Hrishikesh Desai

Faculty Publications

This chapter develops an analytical model for Explainable AI (XAI) designed to support major types of banking regulatory compliance audits. Financial institutions increasingly rely on AI for efficiency in compliance tasks, but the opacity of complex models creates challenges in meeting regulatory transparency requirements. The proposed mathematical framework incorporates explainability as a quantifiable constraint in the optimization of AI models across five critical audit categories: CAMELS examinations, BSA/AML compliance, Consumer Compliance, IT Audits, and Internal Audits. By quantifying explainability through information- theoretic measures and Shapley values, the model balances predictive performance with regulatory requirements. The methodology is validated through a …

2025 Nebraska Business

College of Business: Trade Publications

2025 Nebraska Business

Shaping Strategy In The Digital Age: The Impact Of Consumer Electronic Word Of Mouth On Firm Strategic Emphasis, Brandon Holle, Hang T. Nguyen, Hieu V. Phan

Faculty Scholarship

This research explores how consumer electronic word of mouth (eWOM) influences a firm’s strategic emphasis, focusing on the distinct effects of positive and negative eWOM on value appropriation (e.g., advertising) versus value creation (e.g., R&D). Analyzing over 33 million social media posts covering 39 corporate brands from 2010 to 2020, the authors find that positive consumer eWOM influences firms to prioritize a strategic emphasis on value appropriation, while negative consumer eWOM is associated with a strategic emphasis on value creation. These effects are moderated by product category, market competition, and industry instability. Firms in hedonic categories have attenuated responses to …

Navigating Compliance: How Wage Theft Influences Warn Act Decisions, Roberto Gonzales

Accounting Dissertations - Archive

Economic theory suggests that firms comply with regulations when the expected costs of noncompliance outweigh the expected benefits (Becker 1968). Despite minimal enforcement, weak penalties, and strong incentives for noncompliance, some firms comply with the provisions of the Worker Adjustment and Retraining Notification (WARN) Act, which mandates advance notice of mass layoffs and plant closings. Using a sample of 7,084 firm-years necessitating WARN Act disclosures from 2000 to 2020, I reassess the cost-benefit calculus by first demonstrating that wage theft violations provide the incentives necessary to compel firms to comply with other minimally enforced laws like WARN. Next, I find …

A Theoretical Framework For Black Women’S Leader Development, Kayla Kai Parker

CGU Theses & Dissertations

This dissertation examines the leader development journeys of Black women, identifying key contributors and inhibitors that influence their progression into and experiences within formal leadership positions. This study employed a grounded theory methodology, integrated with an intersectional framework and Black feminist theory. Study data was gathered utilizing three methods: social media listening data points (n = 216), a leadership roadmap survey (n = 69), and structured interviews (n = 15). The open, axial, and selective coding led to the creation of a theoretical framework outlining two pathways to leadership outcomes: one shaped by inhibitors (e.g., identity management, overcompensation, hindrance, resource …

Organic Social Media Strategy For The University Of Akron, Alexander Busch

Williams Honors College, Honors Research Projects

This project develops a research-based organic social media strategy for the University of Akron, addressing the growing importance of digital communication in higher education and the need for authentic, student-centered engagement. Although the university maintains an active presence on platforms such as Instagram, TikTok, Facebook, and X, its current content often reflects a corporate tone that limits relatability and audience connection. This project proposes an alternative content strategy instead: organic advertisements. These are unpaid, and rely on the algorithm to be promoted. The project proposes a five-week content calendar featuring mascot-driven campaigns and event-based initiatives to strengthen brand identity and …

Supply Chain Management Challenges For Automotive Industry: Analysing Harman International Semiconductor Shortage Challenges And Efforts To Mitigate Impact., Maria Azucena Valencia Padilla

Business ETD Collections

This report explores the main supply chain disruptions challenges faced in recent years by Harman International, a global leader in manufacturing of premium infotainment for the automotive industry. Like many electronic companies and automotive sectors, Harman has been significantly affected by global supply chain disruptions, such as semiconductor shortages, which have impacted its operations and overall performance. Although Harman has begun addressing these challenges through different strategy responses, emerging risks due to geopolitical tensions, climate change disruptions, and the need for operational resilience highlight the importance of adaptative and smart supply chain systems.

In conclusion, while Harman´s approach has shown …

The Impact Of Data Privacy Concerns On User Trust In Tiktok : A Comparative Study Between The Eu And The Us., Tamta Gachechiladze

Business ETD Collections

This study investigates how data privacy concerns influence user trust in TikTok across two major regions: the European Union (EU) and the United States (US). With over one billion active users worldwide, TikTok has faced intense scrutiny due to its Chinese ownership and concerns over data governance. Using the privacy calculus theory and the Stimulus–Organism–Response (SOR) model as theoretical foundations, the research explores the relationship between privacy concerns, trust, and continued use of TikTok. A mixed-methods approach was applied, combining a literature review with primary survey data collected from 55 valid respondents aged 18–35 across different countries. Findings reveal moderate …

“Swap What No Longer Serves”: An Exploration Of Zero Waste Fashion Communities Online And Irl, Rosemary Leger

Open Access Dissertations

As sustainability concerns grow within the fashion industry, consumer-based communities play a critical role in shaping more responsible consumption practices. This dissertation explores how individuals engage with zero-waste fashion both online and in physical practice, offering a deeper understanding of their motivations, behaviors, and visions for a more sustainable fashion future.

Through a two-study approach, this research investigates the communication and knowledge-sharing practices within digital zero-waste fashion communities and explores the experiences of individuals participating in offline zero-waste initiatives. Study 1 employs netnography to analyze online zero-waste fashion discourse, identifying how consumers exchange knowledge and promote sustainable practices in digital …

2025, 2(21)

Journal of Marketing and Consumer Behaviour in Emerging Markets

Full Issue 2025, 2(21)

Dos Hemisferios: Rebranding Strategy For A Nascent Ecuadorian Wine Market, Jacob Massoud, Vafa Saboorideilami

Barowsky School of Business | Faculty Scholarship

The Ecuadorian winery, Dos Hemisferios, had started as a hobby in 1999 but quickly grew into a business and passion for the Wright family. After receiving an international award in 2009 for its cabernet sauvignon-malbec blend called Paradoja, the winery realized its potential and decided to expand its vineyards and production of wines. As part of the strategy to increase sales, Robert Wright, the Dos Hemisferios President, and his father, Guillermo Wright, developed a rebranding proposal for the next board of directors meeting. This rebranding initiative hinged on the belief that people in the Ecuadorian wine market did not know …

An Evaluation Of Promotional Tools: Trends And Practices, Eve M. Umberger

Honors Projects

It is generally acknowledged that marketers achieve promotion objectives through the optimal use of Advertising, Sales Promotion, Direct Marketing, Personal Selling, the Internet, and Social Media. Nevertheless, there is a widespread misconception when it comes to comprehending what promotion entails. Moreover, the distinction between various promotional tools, including their individual merits and demerits, remains largely underappreciated. Thus, to address this knowledge gap, the current study employed secondary data along with qualitative interviews to examine the application and effectiveness of various promotional tools across different communication contexts. The findings present a rich analysis and description of specific promotional tools, including Advertising, …

Investigating Esports Training And Performance: An Evaluation Of Research And Practice, Kalem Griffin

Undergraduate Honors Theses

This paper investigates performance and training in eSports. The guiding research question is: What does an investigation of the academic literature on esports performance and training reveal? Performance and training are significant areas of interest in esports, as they encompass a range of insights, challenges, and opportunities. While performance and training have been well researched and documented across the broader sport industry, insight and understanding into esports performance and training remain limited, despite their considerable impact and significance.

Much remains to be explored, discussed, and achieved regarding eSports performance and training. In this area, much is at stake in the …

Diverse Bodies, Inclusive Shopping? How Representation Of Body Diversity Shapes Consumer Experiences, Javier Alejandro Martinez

2025 Fall Honors Capstones Projects - Archive

This systematic literature review aims to summarize the prior research on the impact of body diversity representation on consumer behaviors in the fashion retailing industry. Deriving from 30 peer-reviewed research articles, we explore how body diversity representation in advertisements and product assortment affects consumer self-evaluation, shopping behaviors, and the nuances within the luxury fashion sector. Consistent with self-congruence theory, findings show that diverse and natural model representation improves body image and purchase intentions. In contrast, idealized portrayals and limited size options reinforce exclusivity, deepen social divides, and harm the self-esteem of excluded consumers, a model that is utilized in luxury …

Balancing Profit And Principle: How Firms Navigate The Rise Of Authoritarianism, Spencer Fraseur

Business Administration Dissertations - Archive

The purpose of my dissertation is to contribute to the growing discussion on the intersection of totalitarianism and business practices, highlighting the need for leaders to navigate the seismic shifts in global commerce and make ethical decisions in an increasingly complex landscape. Specifically, it examines the decline of the Rules-Based International Order (RBIO) and Liberal International Order (LIO) as well as the rise of totalitarianism across the globe, and the challenges these trends pose for businesses and managers. The first study constructs a comprehensive framework delineating the diverse responses of businesses to authoritarian regimes, ranging from resistance to accommodation. This …

Legal Expertise And The Litigation Risk From Carbon Emissions, Mahmud Rahman

Accounting Dissertations - Archive

The increasing frequency of climate-related litigation presents significant risks for high-emitting firms, leading many to adopt strategies that reduce legal exposure and associated costs. General Counsel (GC), due to their legal expertise, are increasingly integrated into top management to help firms navigate this complex regulatory environment. Using an ordered logit model, this study finds that firms with higher greenhouse gas (GHG) emissions are more likely to have a GC to their executive team. The presence of a GC in top management leads to a lower likelihood of the firm being fined for violations as well as lower penalties of federal …

Attracting Secondary Public School Teachers Through Servant Leadership In South Carolina, Chetara Lee

Dissertations

This study investigated the impact servant leader administrators have on the recruitment of secondary public-school teachers in South Carolina. The purpose of this study was to identify effective servant leadership behaviors that align with teacher recruitment. This research sought to enhance the existing body of knowledge on servant leadership in education by offering a comprehensive understanding of how school leaders can recruit career changers as teachers by aligning their servant leadership behaviors with the motivations of prospective educators for transitioning into teaching.

This research assessed 16 secondary public-school teachers and 3 school district HR personnel employed within various school districts …

Ftc Titans #17576 2025 Engineering Portfolio, Aparna Sadhanagiri, '26, Noah David, '26, Neev Patel, '25, Michael Meng, '25, Andrew Sun, '27, Ian Wang, '27

Distinguished Student Work

"FTC Robotics is a program for students to engage with designing, building, and driving an 18x18x18' robot to compete in local, regional, and state competitions. The TITANS #17576 were founded in 2019 and continue to be high-performing competitors and active members of the local STEM community. We have used STEM education and robotics to inspire over 54K people across the globe in the 24/25 season, using avenues such as publishing resources, creating STEM programs for all ages, and connecting with professionals in the field. This past season, the team was awarded the 3rd Place Inspire Award for overall excellence at …

Ally With Ai: An Icebreaker To Unlock Career Aspirations For Online Or Hybrid Organizational Behavior Cohorts, Jyro B. Triviño

Leadership and Strategy Faculty Publications

Modern organizational behavior classroom, which are increasing in size, diversity, and complexity, are shifting to online and hybrid learning environments, challenging the use of traditional icebreaker activities. This paper introduces a 15-minute icebreaker designed to address these issues while integrating the principles of Kolb's experiential learning theory and fostering social capital through peerr engagement in an online setting. By leveraging the availability of generative AI, students prompt a template code to unlock their career aspirations and stimulate social connections among their classmates. This provides an innovative teaching model for meeting the foundational icebreaker goal while serving a suitable tool for …

Submission To Ireland’S Electoral Commission- An Coimisiún Toghcháin’S Consultation On Education And Public Engagement Strategy, Brendan K. O'Rourke, Ewan Macdonald, Richard Woodward

Other Resources

An Coimisiún Toghcháin’s establishment and its work is very welcome in a world where democracy is being buffeted by many forces that are undermining it. There is a lack of trust and trustworthiness in the media (O’Neill, 2018). The public sphere is being fractured in the splintering niches of media (Nechushta,2024), in the filter bubbles, echo chambers & behavioural manipulations of the online world (Nguyen, 2020; Zuboff, 2022) and in the increasingly homosocial interactions of most people’s everyday face-to-face encounters. This submission uses, in addressing some of the main issues in democratic participation, the concept of the ‘endarkenment’ danger in …

Uncovering Libraries Instagram Engagement, Kenneth Saito

Library Research Scholars Program Spring 2025

The Binghamton University Libraries utilizes its Instagram platform to engage its audience to share information regarding its resources and services. Current research suggests elements such as color grading, scenic backgrounds, and maintaining a proper online social media presence affect how Instagram users engage with content. However, additional elements such as audience type and how they engage with content may factor into the Libraries’ reach on their platform. This project seeks to identify how the Libraries Instagram platform can maximize engagement based on their audience needs and identified interaction behavior. A literature review determined that a qualitative survey is the best …

Llm-Guided Multimodal Information Fusion With Hierarchical Spatio-Temporal Graph Network For Sentiment Analysis, Yujie Jin, Yong Wang, Yuzhe Wang, Qiyang Chen, Bin Hu, Yanling Han, Chaoyin Ma, Witold Pedrycz

Department of Information Management and Business Analytics Faculty Scholarship and Creative Works

Multimodal sentiment analysis aims to attain a precise comprehension of emotions by integrating complementary textual, visual, and audio information. However, issues such as sentiment discrepancies between modalities, ineffective integration of multi-modal information, and the intricacy of order dependency significantly constrain the models' efficacy. The authors propose an LLM-guided Hierarchical Spatio-Temporal Graph Network (L-HSTGN). By multimodal large model feature enhancement, bidirectional spatio-temporal joint modeling, and dynamic gate fusion mechanism, they effectively address the aforementioned problems. Firstly, they produce cross-modal emotion pseudo-labels based on the multimodal large model, and the single-modal representation was optimized by combining adversarial regularization. Secondly, they develop a …

Swosu Research And Scholarly Activity Fair 2025, Swosu Office Of Sponsored Programs

SWOSU Research and Scholarly Activity Fair Programs

On behalf of the members of the University Research and Scholarly Activity Committee (USRAC) and the Office of Sponsored Programs (OSP) at Southwestern Oklahoma State University (SWOSU) — welcome to the Thirty-Third SWOSU Research and Scholarly Activity Fair!

This year’s event features 99 poster presentations and 9 oral presentations, showcasing the work of over 170 student and faculty researchers, writers, presenters, artists, collaborators, and faculty sponsors. These presentations represent a wide array of scholarly and academic activity from across SWOSU’s academic community, including the Departments of Art, Communication, and Theatre; Allied Health Sciences; Biological Sciences; Business; Chemistry & …

The Role Of Financial Literacy Education In Shaping Students’ Future Financial Decisions, Arianna Shornock

Honors Program Theses

This paper aims to explore the relationship between the effectiveness of financial literacy programs and their influence on students' future decision-making. In this study, survey data were collected from a random sample of young adults aged 18-25 years, primarily located in the Midwest region of the United States. This study suggests that students who took a financial literacy class are less likely to perform better on financial literacy topics and are less likely to have higher perceived confidence when making financial decisions, which contrasts with the existing evidence in the literature over financial literacy programs. Possible explanations for this deviation …

Female Client Preferences Of A Financial Advisor’S Gender, Rachel Ames Clayberg

Honors Program Theses

This research examines the gender preferences of female clients when selecting a financial planner. While an increasing number of women are seeking financial advice, the percentage of female financial advisors remains relatively low, with even fewer holding the prestigious Certified Financial Planner designation. The disproportionate representation in the field raises concerns that, if women prefer to work with female financial planners, their needs may not be fully addressed. Through a survey utilizing conjoint analysis, this study determines if implicit gender bias exists when clients choose a financial planner, without directly asking clients about their preferences. Findings indicate that female respondents …

Legal, Professional, And Ethical Issues In Identifying Bias In Artificial Intelligence-Based Personnel Selection, Dennis Doverspike, Arthur Winfred, Rosanna Miguel

2025 Faculty Bibliography

Although still in its infancy, the proliferation of artificial intelligence (AI) in personnel selection has sparked concerns regarding potential implications for bias, fairness, discrimination, and unethical decision-making. This article delves into the complex issue of AI-based personnel selection as it pertains to the preceding concerns, exploring key definitions, bias-assessment methodologies, legal frameworks, professional and government considerations, and ethical dilemmas unique to AI-based selection. The critical role of consulting and industrial-organizational psychologists in ensuring fairness, validity, and nondiscrimination in the selection process is emphasized. The need for transparency, informed consent, and a holistic consideration of diversity/validity in the design of AI-based …

Research Reimagined: The Dissertation-To-Book Journey And Building A Scholar-To-Author Presence, Seema Kumar

Master's Projects

This capstone project, completed for a second master's degree after a Ph.D., discusses aspects of transforming the doctoral dissertation on digital versus manual mediums in fashion design into a research monograph book proposal for academic publication. It reflects on a publisher's requirements and the process, including de-thesizing the dissertation, planning the book's structure, rewriting sample chapters to improve flow and readability, and creating a table of contents that demonstrates the work's development into a publishable book rather than a dissertation. Another part of the project includes developing an author platform through blog posts and platforms such as Substack, preparing the …