Digital Commons Network^™

Integrated Marketing And Impact To Consumer Loyalty And Customer Satisfaction, Richard A. Sizemore

Doctoral Dissertations and Projects

This dissertation explored how the lack of an effective marketing strategy can result in the loss of consumer loyalty and customer satisfaction when a grocery retailer takes an omnichannel approach. The researcher used a flexible, single case study to explore the potential when a grocery retailer offers services for in-store and virtual platforms when an integrated marketing strategy is not used resulting in the loss of brand equity. The researcher was guided by two critical questions and two sub questions to set the limitations, assumptions and delimitations to understand a contemporary issue. The literature review, which contained over 110 peer-reviewed …

Racial Differences In Knowledge, Attitudes Toward Vaccination, And Risk Practices Around Lyme Disease In The United States, Madiha Shafquat, Niyati Patel, Brandon Mcfadden, James H. Stark, L. Hannah Gould

Agricultural Economics and Agribusiness Faculty Publications and Presentations

Introduction Lyme disease (LD) incidence in the United States is highly regional, with most cases occurring in 16 high-incidence jurisdictions. LD incidence and severity of disease have been found to vary by race. This study describes racial differences in knowledge, attitudes toward vaccination, and risk practices related to LD.Methods Four web-based surveys were conducted with adults and caregivers of children in high-incidence jurisdictions and 10 states neighboring them. Respondents were recruited via an established online panel to represent the general population. Self-reported race was pooled into 3 categories: 'White', 'Black or African American', and 'Other' for analysis. Analyses were conducted …

Contributors 作者簡介

AMBROSIA 客道 : The Magazine of The International Culinary Institute

No abstract provided.

Ambrosia 2025 Full Issue

AMBROSIA 客道 : The Magazine of The International Culinary Institute

No abstract provided.

Home, Health, Community, & Allyship: Utahns’ Awareness, Understanding, And Attitudes, Susan R. Madsen

Marketing and Strategy Faculty Publications

During the fall of 2023, Utah Women & Leadership Project (UWLP) researchers conducted a statewide study to establish a baseline for public perceptions related to the awareness, understanding, and attitudes about challenges that Utah women and girls face. In early 2024, we published 20 short research summaries that shared the results of this comprehensive study. Then, in the fall of 2024, we administered the survey, with slight refinements, around the state of Utah. We now share the results of the 2024 data by releasing six white papers; this is the fifth in the series.

Overall, this comprehensive study was designed …

Synthesizing Metoo: A Meta-Analysis Of Workplace Sexual Harassment In Hospitality And Tourism, Yunxuan Carrie Zhang, Cass Shum

Hospitality Faculty Research

Purpose – Despite increasing research attention on hospitality and tourism workplace sexual harassment, there is a lack of holistic understanding of its nomological networks. This meta-analysis aims to synthesize the antecedents and consequences of workplace sexual harassment in the context of tourism and hospitality.

Design/methodology/approach – A total of 184 effect sizes from 39 independent hospitality and tourism studies (N=12,093) were included in this meta-analysis. Comprehensive MetaAnalysis software was used to analyze the results.

Findings – The results supported victim age and work environment as antecedents of workplace sexual harassment. Workplace sexual harassment affects work-related (job attitudes and job performance) …

Exploring Homogeneity In Today's Cultural Expression, Roderick Hunt

Digital Laboratory: Publisher of Internet Journal

This article examines the increasing cultural homogeneity driven by the internet's global reach and accessibility. Roderick Hunt—an educator, brand expert, and fashion designer—integrates writing into his creative practice and brand ethos. Through his label, Uniform Journal, he merges ideas and products, emphasizing both form and function. In a Q&A discussion, Hunt explores how the internet has influenced contemporary cultural practices and challenges the notion of originality in an era of digital interconnectedness.

Exploring The Experiences Of Women In Guyana's Male-Dominated Transport And Logistics Industry, Jennifer Prashad

JWU Dissertations & Theses

The pursuit of gender equality in the Caribbean and Latin America is a significant issue, as indicated by the 2022 Global Gender Disparity Report, which projects that, at its current pace, it will require 132 years to eliminate gender inequality globally. Given the historical male dominance in the transport and logistics sector, the purpose of this study was to explore Guyanese women's experiences in this male-dominated industry (Ng & Acker, 2020). Incorporated into this research was Eagly's (1978) Social Role Theory to analyze how societal roles and physical distinctions influence gender inequalities and the entrenched norms that shape women's roles. …

“Burned At The Stake”: Unpacking Disinformation In The Story Of A Coach Allegedly “Terminated” For Expressing Anti-Transgender Women Athlete Beliefs, Ellen J. Staurowsky

Journal of Issues in Intercollegiate Athletics

On August 29, 2023, a video testimony entitled ‘Burned at the Stake’: One NCAA Coach’s Battle to Protect Women’s Sport was released. The film was part of a “female athlete storytelling series” developed and funded by the Independent Women’s Forum (IWF) designed to support the IWF’s stated agenda to “fight to save women’s sports and counter the radical agenda that seeks to erase women” by allowing transgender girls and women on teams that match their identities. The central figure in the video is Kim Russell, then head women’s lacrosse coach at NCAA Division III Oberlin College, who claimed her right …

The Relationships Between Perceived Stress, Burnout, And Work-Family Conflict Among Athletic Trainers Working In Collegiate Sport, Stephanie M. Singe, Alexandrya Cairns, Christianne M. Eason

Journal of Issues in Intercollegiate Athletics

Athletic trainers in collegiate sport experience burnout and work family conflict, however the relationship with perceived stress in this setting has yet to be explored. The purpose of this study was to explore the impact that perceived stress has on self-reported measures of burnout and work family conflict. Secondarily, the study aims to better understand if subdivision (DI, DII, DIII) within the NCAA impacts perceived stress, burnout, or work family conflict. A web-based cross-sectional survey (Qualtrics, Provo, UT) was utilized to collect data on collegiate athletic trainers’ perceptions of stress, burnout, and work family conflict as well as demographics relevant …

The Road Less Traveled: Analyzing The Career Paths Of Women Athletic Directors Utilizing Social Network Analysis, Mary C. Motley, Jonathan A. Jensen, Erianne Weight, Brad Bates

Journal of Issues in Intercollegiate Athletics

The purpose of this research is to analyze the career paths of current NCAA Division I women athletic directors (ADs), towards the goal of building and identifying networks within intercollegiate athletics. By using social network analysis (SNA), this research builds out a hiring network within intercollegiate athletics by analyzing the career changes of current Division I women ADs. The objectives of this study included exploring current women AD career paths, uncovering institutions deemed most influential in the network, and comparing the career paths of women and men ADs. Findings suggest that on average, women ADs have longer career paths than …

Financial Metrics As Predictors Of Financial Vulnerability And Nonprofit Failure, Yossi Haimberg

Dissertations and Theses

Studying nonprofit's risk factors for financial vulnerability and possible demise is important because of the negative social consequences for both the failed organization and its stockholders. Financial vulnerability is a concern shared by all nonprofit's stakeholders as poor financial health affects nonprofit's ability to fulfill its mission, sustain its operations, and in many cases may result in a nonprofit demise. Advance knowledge on financial vulnerability has significant implications for nonprofit's leaders to develop corrective strategies to prevent failure.

Nonprofit scholars such as Tuckman and Chang, Greenlee, Hager, and Searing have contributed notable benchmarks in the field of nonprofit vulnerability, by …

Analisis Kemanfaatan Reception Facilities Pelabuhan Tanjung Perak Surabaya Guna Efektifitas Implementasi Marine Pollution Convention 73/78, Junaidi ., Pargaulan Dwikora Simanjuntak, Aditya Rinaldi

Jurnal Administrasi Bisnis Terapan

Shore Reception Facilities (SRF) at ports are land facilities provided to receive ship waste, such as oil, ballast waste, waste water, solid waste and hazardous chemicals. This facility is designed to help prevent marine pollution caused by careless disposal of waste from ships. To protect the environmental quality of port waters, all waste generated from ship operations is prohibited from being thrown into the waters directly, and the port has an obligation to manage waste and provide waste storage facilities from ships (reception facilities). The theoretical/methodological approach used in preparing an evaluation of the use of Reception Facilities at the …

The Perceived Benefits Of And Barriers To Open-Water Swimming: A Mixed-Methods Examination, David Elliott Ph.D, Mark A. Christie Ph.D

International Journal of Aquatic Research and Education

This study set out to determine the perceived benefits of, and barriers to, open-water swimming (OWS). Adopting a mixed-methods approach, six hundred and sixty-five open-water swimmers responded to an online survey consisting of the Exercise Benefits and Barriers Scale (EBBS) and a series of open-ended questions. Data from the EBBS revealed the strongest perceived benefits to be ‘Psychological Outlook’ and ‘Life Enhancement.’ In terms of barriers, those presented in the EBBS received low ratings with only ‘Physical Exertion’ considered as being somewhat problematic. Content analysis performed on the open-ended responses showed social aspects, mental well-being, and connection to nature as …

How High-Performing Financial Advisor Teams Leverage And Implement Client Acquisition Strategies To Accelerate Growth, Jason S. Rich

JWU Dissertations & Theses

Wealth management firms have failed to produce meaningful organic growth in the years leading up to the early 2020s; treading water with average growth of 3-4% (Sharry, 2024), while client assets grew 19% during that same period (Dai et al., 2023). This was due, in large part, to wealth management firms struggling to drive client acquisition with tenured financial advisors (Crowley & Wagner, 2021). Although some research identified the client acquisition activities employed by financial advisors, there was a lack of understanding as to which strategies were used by high performing advisors and how they were employed.

A modified version …

Ddx219.1 Social Media Analysis And Marketing Strategy Example 2, Sae University College

Exemplars

This project was created to explore how different social media platforms facilitate distinct forms of audience interaction. The student applied this understanding to develop a targeted social media marketing strategy for a chosen creative project. It is exemplary work due to its clear analysis of platform-specific engagement techniques, thoughtful strategy development, and strong alignment between content, platform, and audience. The work demonstrates both critical thinking and practical application of social media marketing principles.

Ddx219.1 Social Media Analysis And Marketing Strategy Example 1, Sae University College

Exemplars

This project was created to explore how different social media platforms facilitate distinct forms of audience interaction. The student applied this understanding to develop a targeted social media marketing strategy for a chosen creative project. It is exemplary work due to its clear analysis of platform-specific engagement techniques, thoughtful strategy development, and strong alignment between content, platform, and audience. The work demonstrates both critical thinking and practical application of social media marketing principles.

The Impact Of Visual Brand Identity On Consumer Response In Rebranding: A Case Study Of Burger King, Andressa De Ungaro Dos Santos

USF Tampa Graduate Theses and Dissertations

This case study investigates consumer perceptions of rebranding through the lens of visual brand identity (VBI) and brand associations, focusing on Burger King’s recent rebranding. Using the Aaker Model as the theoretical framework, the study analyzes how brand awareness and associations influence consumer responses to visual identity changes. The research involves two focal areas in which comparative study will be applied by: (1) analyzing rebranding awareness by evaluating media coverage of Burger King’s new branding; (2) examining consumer-brand relationships through social media interactions to understand responses to the rebranding and to measure emotional and associative responses to visual elements. Through …

Utah Organizations Supporting Women & Girls: Exploring The Landscape, Susan R. Madsen

Marketing and Strategy Faculty Publications

In 2024, U.S. News & World Report rated each state using 71 metrics in eight categories. Utah came out on top, declared as the “Best State Overall” for the second year in a row, ranking number two in education, and number three in both economy and infrastructure categories. ¹ In addition, WalletHub dubbed Utah 2023’s Most Charitable State, citing high levels of charitable giving and volunteerism,² and ConsumerAffairs declared Utah the “Best State to Move to in 2024.”³ In addition, Utah also ranks high in work hours, volunteerism, affordability, happiness, outdoor recreation, social mobility, and more.⁴ See …

Development Of A Personal Health Recommendation System Based On Data And Machine Learning To Improve User Wellbeing, Eliyah Acantha Manapa Sampetoding, Andi Alisha Faiqihah, Yulita Sirinti Pongtambing

Jurnal Administrasi Bisnis Terapan

The development of personal health recommendation systems has become a significant focus of research, along with the increasing need to improve user well-being. This research critically examines options in data and data mining and Machine Learning to support the establishment of systems to recommend better and improved healthcare services. Drawing on the results of a systematic review of past literature, the study shows that the application of Machine Learning algorithms in disease opinion learning, health condition classification, and demographics is emerging as a prospect for driving clinical decisions. Various models, from Deep Learning to traditional machine learning models such as …

A Conversation With Loe Gino, Loe Gino, Seb Taylor

Digital Laboratory: Publisher of Internet Journal

LOE Gino is a Bay Area native from Berkeley, California and an independent artist. He has been a pioneer in the music industry for new age artistry. His ability to be a voice for independent artists parallels his wordsmith-skills as a rapper. As a part of the Bay Area cultural scene, he is a real life example of how to set a vision and build it as you go. Every aspect of his creative vision is thought out and executed with the accuracy of a freestyle. LOE Gino stands as an example of what it means to never conform to …

High Performance International Student-Athletes’ (Isas’) Career Experience: Cultural Intelligence (Cq) And Transition To Sec Schools, Tsu-Lin Yeh, Mark S. Nagel, Allison Anders, Stephen Shapiro

Journal of Athlete Development and Experience

Given the increasing recruitment of International Student Athletes (ISAs) in the US, this study investigated high-performance international athletes’ career transitions in Southeastern Conference (SEC) schools. Utilizing Cultural Intelligence (CQ) theory, which explains a person’s capability for performing well in culturally diverse environments (Fang et al., 2018), this study specifically examined how the four CQ elements (metacognition, cognition, motivation, and behavior) impacted ISA’s transitions. Using criterion-based sampling and snowball sampling, a total of 14 ISAs (five females and nine males) were interviewed. The four CQ elements were utilized as protocol coding for analyzing the interview manuscripts (Saldaña, 2016). Facing new/different cultural …

#Rookieparty: The Intersections Of Social Media, Hazing, And Canadian Varsity Sport, Jay Johnson Dr., Geneva Gudmundson, Jessica W. Chin, Margery Holman

Journal of Athlete Development and Experience

Prior to the start of the pandemic in 2020, almost two-thirds of all varsity athletes across gender and sport in Canada had engaged in a sport hazing ritual (Johnson et al., 2018). While hazing in sport has been researched from a variety of perspectives, few studies have examined hazing in the context of varsity athletes' social media use. This is a potential space where Johnson (2017) suggested that technological tools such as cellphones, that provide instant access to social media, have enabled users to more easily capture and post online, potentially exacerbating the trauma inflicted on rookies during team hazing …

Determinants Of Interorganizational Employee Mobility: Systematic Literature Review, Iva Zdrilić, Petra Došenović Bonča, Darija Aleksić

Economic and Business Review

This article provides a comprehensive overview of the determinants of interorganizational employee mobility and proposes their multilevel typology across different sectors and industries. We conduct a systematic literature review of 158 papers in this field. Our results show that some determinants of employee mobility also appear as mobility effects, closing the ``determinants–interorganizational employee mobility–effects'' circle. They also show a hierarchy among mobility determinants, different types of interorganizational mobility, and different effects when mobility occurs between competing and cooperating organizations. This study primarily contributes to the career development literature, which recognizes interorganizational mobility as the primary mechanism for achieving individual work–life …

Sharing With Crowds: Bibliometric Insights Into The Role Of Emotions In Crowdfunding, Saima Hafeez, Mateja Drnovšek

Economic and Business Review

In this paper, we provide an overview of the existing research on emotions in crowdfunding and integrate it using a bibliometric analysis of publication data from the decade 2013–2023. Our analysis includes a citation and cocitation analysis, a productivity analysis, a co-occurrence analysis, and a topic analysis based on abstracts. We find that the Journal of Business Venturing and Entrepreneurship Theory and Practice are the most prominent journals publishing research at the intersection of emotions and crowdfunding. The coword analysis shows that current and frequently discussed topics are related to emotions, sentiment analysis, reward-based crowdfunding, machine learning, and blockchain. Furthermore, …

The Neuromarketing: Bridging Neuroscience And Marketing For Enhanced Consumer Engagement, Guo Song, Md Abu Issa Gazi, Abdul Waaje, Md Mustaqim Roshid, Rejaul Karim, Md Atikur Rahaman

Michigan Tech Publications

This review paper examines the influence of neuromarketing on consumer behavior research, emphasizing its origins, methodologies, impacts, and implications for customer engagement. This paper conducts a thorough narrative literature review on neuromarketing, analyzing the application of diverse neuroscientific techniques, including functional magnetic resonance imaging (fMRI), electroencephalography (EEG), positron emission tomography (PET), magnetoencephalography (MEG), and facial coding/eye tracking, to assess cerebral responses and forecast consumer behavior. Recent scholarly investigations underscore how neuromarketing utilizes contemporary breakthroughs to transform consumer behavior research by offering enhanced insights into cognition and emotion. These sophisticated tools have contested conventional study methodologies, facilitating a more comprehensive comprehension …

Do Universities Choose The Right Strategies For X Engagement? The Case Of Six Universities In Thailand, Mathupayas Thongmak

Higher Learning Research Communications

Objective: The purpose of this study is to understand how Thai public universities engage their stakeholders on X (the social media platform previously known as Twitter). This article answers the following research questions: 1) What are the X message strategies of six public universities? 2) Do they choose the most effective strategies to drive X engagement in terms of favorites and reposts?

Method: Data was automatically collected using anX analytic tool, and the potential variables were extracted semi-automatically using tools appropriate to text mining, sentiment analysis, word cloud, and so on. Posts from six universities in Thailand were investigated.

Results: …

Gambaran Manejemen Capaian Target Pendidikan Dan Pelatihan Pegawai Non-Klinis Unit Keuangan Rumah Sakit Abc, Virgiawan Agung, Angestika Wilandari

Jurnal Administrasi Bisnis Terapan

Education and training for non-clinical employees in hospitals is an important element in improving employee competence and performance to support optimal health services. This study aims to provide an overview of the achievement of education and training targets for non-clinical employees in the financial unit of ABC Hospital. The research method used is a qualitative approach with data collection through interviews with non-clinical employees of the finance unit and secondary data analysis of training records in 2023. The results showed that the training achievements of non-clinical employees still did not meet the set target of 150 hours per year. The …

Artificial Intelligence In Decision-Making: Literature Review, Najm A. Kh. Alhatimi Aleessawi, Leila Djaghrouri

Journal of the Association of Arab Universities for Research in Higher Education مجلة اتحاد الجامعات العربية للبحوث في التعليم العالي

In the fast-changing world of artificial intelligence (AI), the relationship between technology and decision-making has become a central area of study. Over the past five years, numerous papers have been published examining how AI methods are applied to decision-making processes across various industries. This article aims to highlight the key potential of artificial intelligence to enhance decision-making. It does so by systematically reviewing the literature on the role of AI in improving decision-making, particularly studies published between 2020 and 2024. The review consolidates the main findings from articles in renowned databases such as Google Scholar, Scopus, and IEEE Xplore, offering …

Examining The Influence Of Digital Transformation On Organizational Culture And Employee Adaptability In Higher Education Institutions Across The Gulf Cooperation Council (Gcc), Hussein Elsayed Mohamed Ismail

Journal of the Association of Arab Universities for Research in Higher Education مجلة اتحاد الجامعات العربية للبحوث في التعليم العالي

The study aimed to explore the impact of digital transformation on organisational culture and employee readiness within Higher Education Institutions (HEIs) in the Gulf Cooperation Council (GCC) region. Conducted in 2024, it involved research that used a sample of employees and administrators from various universities across the region. Structured questionnaires served as data collection tools, allowing for an in-depth evaluation of the different dimensions of digital transformation. This study primarily utilises secondary data analysis, which involves examining data from existing studies, reports, and scholarly articles. This approach is selected for its efficiency and cost-effectiveness, as it allows access to extensive …