Digital Commons Network^™

Canadian Small And Medium Enterprises Use Of Social Media To Improve Brand Awareness, Margaret Blackburn Kay Shepherd

Walden Dissertations and Doctoral Studies

Small and medium enterprises (SMEs) must grow their brand awareness to attract and sustain business. This study delves into the social media marketing strategies SME managers use to improve brand awareness. Guided by Aaker’s brand equity model as the conceptual framework, the study was to identify key elements SMEs can leverage to strengthen their social media presence. This qualitative multiple case study across sectors included six participants who were managers of SMEs in Ontario, Canada, who had proven their ability to leverage key elements of social media marketing for brand awareness. Data analysis relied on Yin’s five-step process and the …

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU women's basketball team in spring 2025.

Ua19/16/2 Ahletics Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding general activities of the WKU Athletics Department for spring 2025.

Ua19/16/2 Volleyball Press Relations, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU volleyball team in spring 2025.

The Influence Of Advertised Social, Academic, And Athletic Life On Decision-Making Across Different College And University Community Sizes, Elizabeth Hall

Honors Projects in Marketing

This study aims to understand how colleges use social media advertisements to promote different aspects of their school and appeal to potential students. The literature explores the impact of social media marketing by colleges and universities on students’ decision-making processes regarding their attitudes based on student life aspects and the size of the school. It emphasizes the need for targeted strategies and highlights the importance of understanding audience demographics, brand image, and effective promotion tactics to optimize resources and foster personal connections. A 3x3 experiment was conducted with the categories being campus sizes (small, medium, and large) and different aspects …

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU track teams in spring 2025.

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU football team in spring 2025.

Turning Farm Waste Into Energy: Pragmatic Approaches For Cleaner Midwestern American Communities, Rebecca Gaisie

Selected or Submitted Student Research Papers/Projects

Mismanagement of farm waste in the Midwest of the United States has resulted in significant methane emissions, water contamination, and public health concerns. The present manure management rules are still inconsistent, underfunded, and insufficient to motivate individuals to behave in a way that benefits the environment, despite increasing concerns about the environment. This policy study investigates anaerobic digestion as a potential means to convert waste into energy that could support rural and environmental development. Some of the problems with the federal and state legislation examined in this study under an EPI framework are a lack of incentives, inadequate technical support, …

Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU soccer team in spring 2025.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU men's basketball team in spring 2025.

Does Ai Help Or Harm? Why And How Ai Use Influences Workplace Outcomes And Employee Well-Being, Haille Trimboli, Reka Lassu

Education Division Scholarship

Although the recent surge in excitement surrounding artificial intelligence (AI) might suggest it is a new development, AI has been applied in organizations for over forty years (Fanti et al., 2022; Markelius et al., 2024). Indeed, the term "artificial intelligence" itself emerged in the 1950s during a research project at Dartmouth College, where it was used to describe "machines able to simulate human intelligence" (Haenlein & Kaplan, 2019, p. 3). Most recently, in 2022, the landscape of AI use for laypeople greatly changed when OpenAI introduced ChatGPT, a generative AI tool, to the public; ChatGPT is an advanced AI language …

Assessing The Long-Term Impact Of Initial Market Performance On Investors’ Risk-Taking Behavior, Drew Mahoney

Honors Projects in Finance

Since World War II, financial markets have been traditionally analyzed through quantitative models, yet these approaches often fail to account for the psychological and behavioral tendencies of investors. This study examines how investors’ initial experiences with market conditions shape their long-term risk-taking behavior. Findings suggest that individual market experiences, personal background, demographics, and other factors all influence how investors perceive risk. For instance, those who enter the market during periods of volatility may develop a more risk-averse mindset, while investors who experience strong bull markets early on may become overconfident in their future decisions. These insights have significant implications for …

A Relational Approach To Workplace Leadership, Nathaniel J. Hunt

M.S. in Leadership

This research project examines relational leadership as an ethical and strategic foundation for fostering effective workplaces. Motivated by the growing importance of human connection in leadership, the study integrates philosophical insights, particularly Emmanuel Levinas’s ethics of the face of the Other, with empirical evidence on workplace relationship-building. A mixed-methods approach was used, combining a structured survey of 32 professionals with thematic analysis of qualitative responses. Results confirmed that strategies such as encouraging knowledge-sharing and cultivating positive relational climates significantly enhance employee well-being, psychological safety, and organizational performance. Knowledge-sharing emerged as the most effective strategy, while relationship-building was found to be …

Impact Of National Chain Restaurants On Small Family-Owned Restaurants, Valeria Ortiz

Honors Projects in Management

This Honors Thesis discusses the impact of national chain restaurants on small family-owned restaurants, emphasizing how the expansion of chain restaurants has negatively impacted small family-owned businesses. National chain restaurants are managed and owned by large corporations, which can potentially overpower traditional establishments, putting pressure on smaller restaurants to remain profitable and face the risk of closing. Despite the reduced pricing and greater convenience provided by chain restaurants, family-owned restaurants provide a sense of local community, a better dining experience, higher food quality, and a wider variety of food. In addition, this thesis also emphasizes the significance of customer satisfaction, …

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU golf teams in spring 2025.

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU tennis teams in spring 2025.

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU softball team in spring 2025.

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU baseball team in spring 2025.

2025- The Twenty-Ninth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the 29th Annual Symposium of Student Scholars, held on April 16-18, 2025. Includes abstracts from the presentations and posters.

Beyond Traditional Analytics: Ai's Transformative Role In Marketing Intelligence And Customer Experience Optimization, Anindita Sengupta, Prathima Shivakumar Pattada, Anasuya Sengupta

Faculty Publications

No abstract provided.

Book Review: Justice Batted Last, Darlene A. Kluka, Aaron Livingston

Global Sport Business Journal

Book Review of Don Zminda's (2025) Justice Batted Last: Ernie Banks, Minnie Miñoso, and the Unheralded Players Who Integrated Chicago's Major League Teams

La Economía Del Economista: Cómo Las Políticas Fiscales De Javier Milei Han Afectado La Vida Cotidiana De Los Sectores Trabajador Y Medio De Buenos Aires, Vivian Miltner

Argentina: Social Movements and Human Rights

Desde su elección a la presidencia Argentina en 2023, Javier Milei ha implementado una serie de reformas fiscales radicales para controlar la inflación y reducir el tamaño del gobierno. Sin embargo, estas políticas también han tenido un profundo impacto en la vida cotidiana de los sectores trabajador y medio de Buenos Aires. Este trabajo busca analizar estos efectos desde una perspectiva comparativa, centrándose en los cambios en el poder adquisitivo, el acceso a los servicios públicos y la percepción social de este gobierno. Basado en entrevistas con ciudadanos y expertos, además del análisis de fuentes académicas y datos económicos recientes, …

Analysis Of The Implementation Path Of Zero-Carbon Parks In The Context Of “Carbon Peak And Carbon Neutrality”, Jun Li

Dissertations and Theses Collection (Open Access)

With the introduction of China's "carbon peak and carbon neutrality" construction goals, it has become imperative to promote carbon reduction across all levels of domestic economic activities. As a critical component of economic activities, achieving zero-carbon goals in industrial parks is crucial for achieving the dual carbon objectives. This article focuses on analyzing the implementation pathways for zero-carbon parks, exploring how chemical parks can achieve zero-carbon emissions and their economic feasibility under existing policies and technologies. Through theoretical analysis, model development, and case application, this research provides systematic methodologies and recommendations for constructing zero-carbon parks.
This study confirms through empirical …

Lindenwood Education System Acquires Ancora Education, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Who’S More Likely To Do Science Philanthropy? Research On The Factors Influencing Chinese Private Entrepreneurs’ Willingness To Do Science Philanthropy, Tsz Ho Tony Lau

Dissertations and Theses Collection (Open Access)

China’s investment in scientific research funds feature relatively small amount and unitary structure of source. In recent years, the Chinese government has constantly issued policies to encourage social capital to participate in scientific research, especially fundamental research, by charitable donations or the like, but no significant results have been achieved. China's private entrepreneurs are the main force behind charitable giving. Therefore, it is imperative to engage these private entrepreneurs.

This thesis works on the characteristics of private entrepreneurs who are more likely to donate to scientific research. It can be divided into two parts/studies of research: 1) the impact of …

The Role Of Organizational Culture And Pastoral Leadership In Sustainable Church Outreach: A Multisite Mini-Ethnographic Case Study, Althea P. Gordon-Scott

PhD in Organizational Leadership

This study examined the role of organizational culture and pastoral leadership in sustainable church outreach programs. Two churches were chosen for this multisite mini-ethnographic case study because, for multiple years, they have participated in multiple outreaches each week to their non-Christian neighbors. These two churches differed in terms of geographical location, size, demographics, and budget. Data collection included field observations, semi-structured interviews, focus groups, and document analysis. The themes that surfaced from the data were altruistic foundations, relational equity, organizational agility, organizational challenges, exemplary pastoral leadership, and the centrality of God. This research contributes to the theoretical and practical understanding …

Do Bank Ceos Learn From Crisis Experiences?, Gloria Yang Yu

Research Collection Lee Kong Chian School Of Business

Does the early-career exposure of bank CEOs to the 1980s savings and loans (S&L) crisis affect the outcomes of banks they subsequently managed? We measure the S&L crisis exposure by the bank failure rate in the states where CEOs worked during the S&L crisis. Armed with this measure, we find that banks managed by CEOs with higher S&L crisis exposure took on less risk and that these banks better survived the financial crisis of 2008. In particular, CEOs adjusted risk attitudes in areas causing the S&L crisis: their more intense crisis experience reduced banks’ interest rate risk, exposure to risky …

Library Post Partnerships: A Solution To Increase Access To Public Library Facilities In The Las Vegas Metropolitan Area, Wendy Rein

Calvert Undergraduate Research Awards

Resource deserts are areas with residential populations that lack access to public amenities. Current standards in the field of Library and Information Sciences recommend a two-mile buffer zone around public libraries in order to ensure access and use of facilities. In the Las Vegas metropolitan area, multiple library deserts can be identified overlapping with areas designated for community development. This research shows that public libraries provide resources that can improve community metrics, notably educational and vocational outcomes, but that many neighborhoods in the region lack access to a facility. Increasing the distribution of public libraries as they are currently architecturally …

Does Name, Image, And Likeness Increase Gender Inequality In College Athletics?, Aimee Christenson

Political Science Theses and Capstones

In June of 2021, the National Collegiate Athletic Association adopted its first interim policy regarding Name, Image, and Likeness. From here, college athletes have been able to benefit from opportunities regarding their brand as an athlete. While this development has been historic in its expansion of rights to athletes, it highlights the inequities between male and female athletes. Title IX requires equal opportunity for male and female students. This research raises questions about whether NIL is increasing the disparity between male and female athletes. To answer this question, I looked at NIL data collected by Kyle Ems on the NIL …

Cotopaxi: Stewardship To Succession, Roy Dumblauskas, Landry Geiger, John Post, Jack Smiley, Zachary Wallenburg

B-Corp Case Studies by UNL Raikes Seniors

Cotopaxi is a company built from the ground up to be socially conscious, from their governance structure to their deeply ingrained core values. Despite being in a market dominated by incumbents like Patagonia, they've done well in the past, bringing in around $160 million in revenue in 2023 while donating millions outright and carefully maintaining ethical internal business practices. But just as the company began taking off, founder Davis Smith left the company to pursue religious mission work. He spent years, starting the search in 2019 before finally stepping down in July 2022, looking for a successor, eventually finding a …