Digital Commons Network^™

Transformational Leadership And Its Impact On Team Success: A Detailed Chronicle Of Bellarmine University Men's Lacrosse, Ella Beames

Undergraduate Theses

This thesis uses a journalistic approach to explore the intersection between leadership, transformational leadership, in particular, and forms of success through the lens of Kentucky's only NCAA Division 1 Men's Lacrosse program. Interviews, written survey, and observation were utilized to gauge a community-wide perspective about the team and the holistic nature of the student-athlete experience within Bellarmine University Men's Lacrosse. Observation followed the team for three years and engaged players and coaching staff in telling the story of the team's shifting culture and the management process of the team's newfound success. Methods aimed to draw a connection between the change …

Toledo Private High Schools: An Analysis Of Marketing Strategies, Tegan Ruttencutter

Honors Projects

Having a better understanding of private education is vital in a country where research on private schools outside of school choice literature is limited. This research aims to gain a deeper understanding of the marketing strategies employed by Toledo private high schools, thereby enhancing our comprehension of the local education market and its broader implications. This study will delve into the websites of three prominent Toledo private high schools: one Catholic, one Christian/Religious, and one secular school. To better understand these websites and schools, marketing and education-related literature regarding marketing strategies and private education is reviewed. Additionally, to better understand …

Tax Clinic, John L. Norman Jr.

Tax Adviser

No abstract provided.

Subject Index: 12 Months Ended June 1986, American Institute Of Certified Public Accountants

Tax Adviser

No abstract provided.

Tax Trends, Nicholas J. Fiore

Tax Adviser

No abstract provided.

Athletic Attendance Research, Emily E. Mousso

Research and Creativity Symposium

Athletics play a significant role in college communities, providing entertainment, camaraderie, and purpose for students and fans alike. This study examines attendance trends at University of Mary Washington (UMW) home softball games, analyzing factors that may influence spectator turnout. Using a dataset spanning from 2015 to 2024, this research explores attendance numbers in relation to variables such as temperature, time of game, day of the week, opponent type, and UMW’s win percentage. A linear regression analysis conducted in IBM SPSS identified temperature and day of the week as the only statistically significant factors impacting attendance, with p-values of 0.007 and …

The Role Of Ai In Risk Management: Benefits, Challenges, And Adoption Strategies, Lukas Ludwig

Honors Projects in Information Systems and Analytics

This study explores the role of artificial intelligence (AI) in risk management, focusing on its integration within business operations. The primary objective of this research is to examine both the potential benefits and associated risks of adopting AI technologies, with a specific emphasis on data security, ethical concerns, and governance. A mixed methodology was employed, combining a comprehensive literature review on AI's applications and limitations with qualitative interviews conducted with professionals from various industries, including risk management, higher education, and IT development. The findings highlight key challenges in AI adoption, such as data privacy issues, bias in AI algorithms, and …

Game Changers: The Impact Of Female Representation In Sports Media On Girls' Youth Sport Participation, Kaci L. Huff

Undergraduate Theses

This thesis examines how female representation in sports media impacts girls' youth sport participation rates. Using a review of current literature and original enrollment data from local youth organizations, it reveals that limited and often stereotyped portrayals of female athletes contribute to lower participation and early dropout among girls. The study highlights how underrepresentation, especially of marginalized groups, reinforces harmful narratives that deter engagement. Solutions are proposed, including increasing inclusive media coverage and emphasizing athletic achievements over appearance. By reshaping media narratives, the sports industry can create more supportive environments and encourage greater youth sport participation among girls.

The Sound Of Disruption: The Effects Of Music Streaming Services And Technological Change On The Music Industry, Adam J. Kays

Honors Thesis

Technological changes within the music industry, particularly through streaming platforms like Spotify and Apple Music, have completely altered how artists and labels function in 2025. This thesis examines the change from physical to digital music consumption, the economic realities of streaming royalties, and the mental and physical effects on artists in the modern age. Additionally, this thesis will discuss the utilization of playlisting methods and algorithms, as well as how artists and labels utilize these new features to their advantage. Through this research, this study analyzes and criticizes the sustainability of music streaming models.

Changing Salaries: Salary Constraints In North American Sports, Reese Shull

Honors Projects

The structure, impact, and potential future of the cap systems housed by the primarily North American sports leagues, NFL, NBA, and MLB, are examined. By comparing each of the different constraint models used to influence competitive balance, player compensation, and various team-building strategies, a comprehensive understanding of which league operates more effectively. Paramount is the relationship to rising revenues and the different returning and emerging channels that are being formed.

Impact Of Humor Vs. Seriousness In Advertising: The Role Of Product Type In Consumer Recall And Purchase Behavior, Cian Ortega

Honors Theses

This study examines the effectiveness of humorous versus serious advertising tones across three different product categories, which are beverage, hygiene, and health/medicine. This is done by measuring their impact on a consumer’s brand/product recall, enjoyment, and purchase intent. Historically, humor has been related to positive emotional responses while seriousness has been associated with building trust and credibility. By using a within-subjects experimental-survey design, data were collected from seventy survey respondents who viewed humorous and serious advertisements across the three product categories (hygiene, beverage, and health/medicine and then evaluated each ad based on their agreement to statements relating to brand/product recall, …

Sports Organizations In Social Media, Elle Mizwicki

2025 Student Academic Showcase

The research I will be conducting is how sports organizations can effectively use social media to grow their social media platforms, fan base, branding and even selling their merchandise. By using social media platforms like Instagram, TikTok, X, to gather information that will help gain fan engagement, tracking followers etc. By using quantitative methods to help us reach our goal we can count on how this will increase social activity and an increase in attendance for sports. This quantitative research can give insights in social media and how it can be a very beneficial tool for reaching a targeted audience …

Canadian Security Intelligence Service (Csis), Bert Chapman

Libraries Faculty and Staff Presentations

April 24, 2025 presentation for Canada's GovInfo Day Spring 2025 hosted by Simon Fraser University in British Columbia and Internet Archive Canada. Provides information about the publicly available information resources produced by the Canadian Security Intelligence Service (CSIS) which is the Canadian Government's foremost national intelligence agency. Provides information about this agency's statutory organization, types of publicly available reports they produce, information about other Canadian government intelligence agencies, and parliamentary oversight of Canadian government intelligence operations. Lists additional resources for finding information about CSIS and explains the benefits of having access to these resources for users.

Exploring The Impact Of Negative Brand Experiences On Consumer Emotions And Behavior, Li Mei Liu, Seong Ho Lee

Asia Marketing Journal

With the continuous development of social media, negative brand emotions have emerged as a significant social phenomenon. However, existing marketing research predominantly focuses on positive emotions. This study aims to explore how the sensory, emotional, behavioral, intellectual, and social dimensions of negative brand experiences elicit consumer regret and brand hate, which subsequently drive the spread of NWOM. Using SEM to analyze data from 1,000 Chinese consumers, this study finds that all dimensions of negative brand experiences significantly influence both regret and brand hate. Consumer regret further amplifies brand hate, intensifying its emotional impact, and drives the dissemination of NWOM. This …

2025 Acssc Program, Acssc Planning Committee

Annual Celebration for Student Scholarship and Creativity

No abstract provided.

When The Going Gets Tough: How Multinationals And Local Companies Used Dynamic Capabilities During Pandemic, Maha Barry, Ashar Saleem

Business Review

This study uses dynamic capability (DC) lens to explore how multinational companies (MNCs) and their local competitors make use of DCs during pandemic to achieve competitive advantage. The paper deploys a qualitative research methodology and collects primary and secondary data from 8 companies (4 MNCs, 4 Locals) in the pharmaceutical industry of Pakistan. We find that multinationals and local companies rely on different sets of DC to effectively deal with the pandemic. While multinationals make use of branding, alliancing and effective deployment of their R&D capability, locals deployed seizing, reconfiguration and strong external relationship better. In the immediate aftermath of …

The Impact Of Globalization On Human Resources Policy And Performance, Katherine H. Alford

Senior Honors Theses

Globalization is a rapidly growing phenomenon that impacts individuals, governments, and businesses. Businesses develop and run on polices implemented through HR and employee performance that drives efficiency. Therefore, the relationship between these two topics is vital to understand the adaptations that need to be made and why. Changes can be made on both a macro and micro level addressing each area of concern. Addressing the issue is the first step followed by implementation into HR polices through the employee handbook.

Corporate Social Responsibility: Are There Financial Incentives?, Ashlyn Ryan

Economics Honors Projects

In the early 2000s, consumer trends increasingly influenced corporations to engage in Corporate Social Responsibility (CSR). More recently, however, this trend has shown signs of reversing, which is puzzling, given that engagement in CSR may lead to enhanced company financial performance through channels of competitive advantage or risk reduction. Using event study methods, I analyze how investors respond to signals in the form of third-party recognitions for companies’ CSR activities. Third-party recognitions, may provide new information, altering investor behaviors and decision making. I find no statistically significant relationship between the announcement of these recognitions and either abnormal stock returns or …

Rise And Shine Café Consulting (Ryan Incubator Project), Brady Remshak, Lillie Hamilton, Morgan Hynes, Aidan Jones

School of Business Student Scholarship

Brady Remshak ’25, Finance major

Lillie Hamilton ’25, Sociology major

Morgan Hynes ’26, Finance and Management major

Aidan Jones ’27, Economics and Data Science major

Faculty mentor: Kelly Ramirez Stone, Donald Ryan ’69 Incubator

As part of a consulting team for Rise and Shine Café, we developed and executed multi-channel marketing campaigns to enhance brand visibility and attract customers. Our strategy included leveraging social media, organizing on-campus events, and creating promotional materials to engage the target audience effectively. In addition to marketing, we provided financial guidance and strategic recommendations to improve operational efficiency and increase profitability. By aligning marketing efforts …

From Doing Business To B-Ready: World Bank’S New Rankings Represent A Rebrand, Not A Revamp, Fernanda G. Nicola, Dhaisy Paredes Guzman

Popular Media

In 2021, the World Bank shut down one of its flagship projects: the Doing Business index, a global ranking system that measured how easy it was to start and run a business in 190 countries. It followed an independent investigation that found World Bank officials had manipulated the rankings to favor powerful countries, including China and Saudi Arabia. The scandal raised serious concerns about the use of global benchmarks to shape development policy. Now, the Bank is trying again. In October 2024, it launched its newest flagship report, Business Ready. The 2025 spring meeting of the World Bank and its …

Uta Datathon 2025 Challenges (Archive), Rubab Shahzad, Srinivasa Sai Abhijit Challapalli, Ghanbarian Behzad, Mei Yang, Clivin Geju, Zecil Yogeshkumar Jain, Jay Mahavirkumar Shah, Sai Nikhitha Chandana

2025 Datathon Challenges-Archive

Timed and Model Challenges from the UTA Datathon 2025

Effect Of Street-Pricing Deregulation In U.S. Airports On Customer Satisfaction, Thorsten Merkle, Satheesh Seenivasan, Sushanta Das

ICHRIE Research Reports

This study investigates the impact of pricing policies and food and beverage (F&B) strategies on traveler satisfaction in the dynamic airport environment, with a focus on Phoenix airport in comparison with two other (undisclosed) major U.S. airports. Using a mixed-methods approach that integrates unstructured observations and social media analytics, the research provides a comprehensive understanding of passenger behavior, satisfaction, and spending patterns in airside F&B outlets.

Key findings reveal that traveler satisfaction is driven by factors such as service quality, timeliness, perceived value, and emotional engagement, with price sensitivity playing a relatively minor role. Phoenix International Airport exemplifies a successful …

Unleashing Excellence: Strengthening It Leaders Through Executive Coaching, Tonya S. Rivers

Dissertations

This paper explores the impact of executive coaching on Information Technology (IT) leaders. Many organizations across different industries lack strong leadership, as exposed by COVID-19. Companies aim to keep exceptional leaders and establish upbeat workplaces to achieve success. Although previous research has examined leadership effectiveness, it is still unclear how best to manage employees' perceptions of effective leadership. The goal of this research is to provide new insights into what can improve perceptions of leadership effectiveness. I explored the role executive leadership coaching has on managers working in the Information Technology (IT) field. Current literature often mentions the need for …

Nil: An Analysis Of The New Financial Compensation Policy For College Athletes And Its Impact On College Athletics, Bruna Gebaili Sampaio

Senior Honors Theses

The newly introduced NCAA Name, Image, and Likeness (NIL) laws allow college athletes to have additional opportunities for financial compensation, permitting them to generate revenue out of their image and personal brand. Due to these new regulations, the traditional concept of amateurism in college athletics has been significantly altered. Despite the contracts in no way being able to be based or compensated on an athlete’s on-court performance, these regulations put a strain on the amateurism principles that have marked college athletics in the last century.

These new laws also put to doubt the future of college athletics as we know …

Leadership In The Age Of Ai: Review Of Quantitative Models And Visualization For Managerial Decision-Making, Satyadhar Joshi

Harrisburg University Other Works

This paper offers a comprehensive review of existing literature on the intersection of Artificial Intelligence (AI) and leadership, drawing on both theoretical insights and practical implementations. By analyzing scholarly publications from the past two years (2023-2025), the review traces emerging patterns in how AI technologies are being integrated into leadership practices. Key themes include the growing relevance of learning-based systems for adaptive decision-making and the application of attention-based models to improve responsiveness in dynamic environments. The review also addresses ethical dimensions of AI-enabled leadership, emphasizing the need to balance algorithmic efficiency with human judgment and oversight. Concerns around transparency, psychological …

2025 Academic Conference Program

Holy Cross Undergraduate Academic Conference

No abstract provided.

Socially Responsible Investing: The Role Of Investors' Demographics And Educational Background Towards Investments, Amy Maalouf

Honors Projects in Finance

Socially responsible investing is a crucial strategy to adopt as it fosters positive outcomes for the environment and society. Sustainability is gaining traction in society because investors are creating a beneficial impact in the community. They accomplish this by focusing on factors that involve environmental sustainability, diversity, and human rights. This study employs a survey approach to obtain both quantitative and qualitative data about the educational background and demographics of investors in the stock market. The empirical analysis will incorporate a multivariate regression that attempts to measure the impact of various demographics on one's "socially responsible investing score." A regression …

The Effects Of Restaurant Cancellation Policies And No-Show Awareness Campaigns On Reservation Behaviors, Esther Kim, Jason Tang, Minji Kim, Eun Joo Kim

Department of Hospitality and Tourism Faculty Scholarship and Creative Works

This study addresses the persisting issue of restaurant reservation no-shows by applying the availability heuristic principle to analyze booking behaviors. Three experiments identified cancellation policy features and factors influencing booking and no-show behaviors. Findings confirmed that a cancellation barrier (i.e., strict policy and complex cancellation method) decreases no-show intentions and negatively affects booking intentions. This research suggests that a lenient cancellation policy, an easy cancellation method, and an awareness campaign can encourage positive guest booking behavior and reduce no-shows. Applying the availability heuristic principle to restaurant management, the current research enhances the understanding of psychological factors affecting guest decisions and …

Measuring The Effect Of A Brand Communication Strategy Through Consumer-Generated Content: A Case Study Of Telecommunication Services, Jiwon Baek, Haejin Seo, Tae Ho Song

Asia Marketing Journal

The objective of marketing communication is to develop brand knowledge in consumers’ minds by informing and persuading consumers with the information that the brand needs to convey. However, existing studies on advertising effects have primarily focused on quantitative performance metrics. Although studies measuring consumers' cognitive responses have increased recently, it is still difficult to find research analyzing the effectiveness of advertising from a communication perspective. Therefore, we aimed to examine the communication effectiveness of advertising by utilizing Consumer-Generated Content data. The results of the Semantic Network Analysis and centrality analysis revealed differences in advertising effectiveness between the two brands. Moreover, …

Rethinking Money: How The Backfire Effect Shapes Consumer Reactions To Recommendations, Hee-Kyung Ahn, Eunkyoung Lee

Asia Marketing Journal

This research explored how priming of money influences consumers' reactions to others' opinions, particularly regarding compliance with different types of recommendations. Across two experiments, we found that subtle reminders of money made individuals value their independence in decision-making. As a result, they tended to respond negatively to recommendations that were overly prescriptive, such as specific product suggestions. On the other hand, when money reminders accompanied recommendations that offered some flexibility—like suggestions for product categories—individuals were more likely to agree with these flexible recommendations than specific suggestions. This effect even persisted when the category recommendations included only a single alternative.