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Ingenious Impulsiveness Of Environmentally Motivated Female Entrepreneurship For Sustainable Development, Saranya Senthilnathan, Chandrasekar Kaliyaperumal Jul 2025

Ingenious Impulsiveness Of Environmentally Motivated Female Entrepreneurship For Sustainable Development, Saranya Senthilnathan, Chandrasekar Kaliyaperumal

Management Dynamics

Women's roles are crucial to the economic prosperity of any nation, with their participation in entrepreneurship being a key driver of sustainable development. This study focuses on the contributions of women entrepreneurs in India, highlighting their potential to advance economic, social, and environmental sustainability. The purpose is to examine the role of female entrepreneurs in promoting sustainable practices within the economy, society, and ecology. The study employs a descriptive research design to assess how integrating environmental factors into female entrepreneurship impacts the growth and sustainability of the Indian economy. A self-administered questionnaire was used to collect primary data from 355 …


Mapping The Literature On Short-Selling In Financial Markets: A Lexicometric Analysis, Nitika Sharma, Sridhar Manohar, Bruce A. Huhmann, Yam B. Limbu Jul 2025

Mapping The Literature On Short-Selling In Financial Markets: A Lexicometric Analysis, Nitika Sharma, Sridhar Manohar, Bruce A. Huhmann, Yam B. Limbu

Department of Marketing Faculty Scholarship and Creative Works

This study provides a comprehensive assessment and synthesis of the literature on short-selling. It performs a lexicometric analysis, providing a quantitative review of 1093 peer-reviewed journal articles to identify and illustrate the main themes in short-selling research. Almost half the published literature on short-selling is thematically clustered around portfolio management techniques. Other key themes involve short-selling as it relates to risk management, strategic management, and market irregularities. Descending hierarchical classification examines the overall structure of the textual corpus of the short-selling literature and the relationships between its key terms. Similarity analysis reveals that the short-selling literature is highly concentrated, with …


The Evolving Future Of Work: Implications For Newcomer Adaptability And Connectivity During Organizational Socialization, Talya N. Bauer, Berrin Erdogan, Allison M. Ellis, Donald M. Truxillo, Grant M. Brady, Julie M. Mccarthy Jul 2025

The Evolving Future Of Work: Implications For Newcomer Adaptability And Connectivity During Organizational Socialization, Talya N. Bauer, Berrin Erdogan, Allison M. Ellis, Donald M. Truxillo, Grant M. Brady, Julie M. Mccarthy

Business Faculty Publications and Presentations

Organizational socialization and the practice of onboarding new hires are central human resources functions. However, traditional socialization theory and practice were built on assumptions that are increasingly misaligned with today's work context. We identified four current, emerging, and future work trends that characterize the evolving landscape surrounding organizational socialization: technological advancement, the expansion of remote work arrangements, rising societal loneliness and mental health challenges, and aging workforce demographics. Collectively, these trends have contributed to dramatic shifts in the context and performance of work, as well as the expectations that employees and organizations hold for one another. Accordingly, we argue that …


Evangeline Busso Curates Art Exhibition In Italy, Lindenwood University Jul 2025

Evangeline Busso Curates Art Exhibition In Italy, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Social Media Marketing Impacts On Sme Customer Engagement And Prodictivity, La'keisha J. Morton-Carter Jul 2025

Social Media Marketing Impacts On Sme Customer Engagement And Prodictivity, La'keisha J. Morton-Carter

Doctoral Dissertations and Projects

This qualitative multiple case study explored the underutilization of social media marketing among small and medium-sized enterprise (SME) entrepreneurs and its impact on customer engagement and business productivity. Grounded in the Technology Acceptance Model (TAM) and the Diffusion of Innovations (DOI) theory, the study examined how SME owners perceive, adopt, and apply social media platforms in their marketing efforts. Data were collected from 38 participants through semi-structured interviews and surveys and analyzed using NVivo 15 software. Thematic analysis revealed five emergent themes: Digital Hesitancy, Strategic Gaps, Customer Engagement Variability, Resource Constraints, and Peer Influence. Findings indicated that while entrepreneurs recognized …


Navigating Ethical Challenges In Generative Ai-Enhanced Research: The Ethical Framework For Responsible Generative Ai Use, Douglas Eacersall, Lynette Pretorius, Ivan Smirnov, Erika Spray, Sam Illingworth, Ritesh Chugh, Sonja Strydom, Dianne Stratton-Maher, Jonathan Simmons, Isaac Jennings, Rian Roux, Ruth Kamrowski, Abigail Downie, Chee Ling Thong, Katharine A. Howell Jul 2025

Navigating Ethical Challenges In Generative Ai-Enhanced Research: The Ethical Framework For Responsible Generative Ai Use, Douglas Eacersall, Lynette Pretorius, Ivan Smirnov, Erika Spray, Sam Illingworth, Ritesh Chugh, Sonja Strydom, Dianne Stratton-Maher, Jonathan Simmons, Isaac Jennings, Rian Roux, Ruth Kamrowski, Abigail Downie, Chee Ling Thong, Katharine A. Howell

Research outputs 2022 to 2026

The rapid adoption of generative artificial intelligence (GenAI) in research presents both opportunities and ethical challenges that should be carefully navigated. Although GenAI tools can enhance research efficiency by automating tasks such as literature reviews and data analysis, their use raises concerns about aspects including data accuracy, privacy, bias, and research integrity. This paper proposes the ETHICAL framework, which is a practical guide for responsible GenAI use in research. Employing a multi-stage single case study design, we examine multiple GenAI tools in real research contexts to develop the ETHICAL framework, which consists of seven key principles: Examine policies and guidelines, …


Analisis Dampak Pelaksanaan Event Dalam Mewujudkan Ekonomi Berkelanjutan Pelaku Umkm Di Kota Bandung (Studi Kasus Event Bazar 101 Project), Jihan Ros Yoewawinata, Anisatul Auliya Jul 2025

Analisis Dampak Pelaksanaan Event Dalam Mewujudkan Ekonomi Berkelanjutan Pelaku Umkm Di Kota Bandung (Studi Kasus Event Bazar 101 Project), Jihan Ros Yoewawinata, Anisatul Auliya

Jurnal Administrasi Bisnis Terapan

MSMEs play a crucial role in the Indonesian economy, and events such as bazaars can be a strategic means to increase their competitiveness, sales, and business sustainability. This study aims to analyze the impact of event implementation on the sustainable economy of MSME actors in Bandung City with a case study of the Event Bazar 101 Project. This study uses a qualitative descriptive method. Data were collected through observation and interviews of MSME actors who participated in the event and the event organizer's expert team. Findings show the Event Bazar 101 Project generated impacts on increased sales, networking, and MSME …


Project Go, Project Grow: Increasing Participation In Environmental Education, Elizabeth Mettin Jul 2025

Project Go, Project Grow: Increasing Participation In Environmental Education, Elizabeth Mettin

Strategic Communication Master of Arts Thesis Projects

Project Get Outdoors, LLC, or Project GO, is a non-profit organization based in Wabasha, Minnesota. The organization’s mission is to provide outdoor experiences that develop healthy kids, particularly for underprivileged and marginalized youth. They do this through training and supporting Southeastern Minnesota community organization leaders and volunteers. Project GO provides three types of outdoor training including Early Childhood Training, Traditional Leadership Training, and Minnesota Master Naturalist Training. The organization has served over 500 adults and 50,000 youth in its 20 years of operation. This project uses research and analysis to uncover strategic and creative solutions to address how Project GO …


An Effective Whistleblowing System Model For Regional Inspectorates: A Qualitative Study In Fraud Prevention, Asep Muhyidin, Farah Latifah Nurfauziah, Sri Suharti Jul 2025

An Effective Whistleblowing System Model For Regional Inspectorates: A Qualitative Study In Fraud Prevention, Asep Muhyidin, Farah Latifah Nurfauziah, Sri Suharti

Journal of Accounting Auditing and Business

Abstract: This study examines the effectiveness of the Whistleblowing System (WBS) in fraud prevention at the Government Inspectorate of Garut Regency, Indonesia. Using a qualitative approach and thematic analysis with NVivo, the research identifies key factors influencing WBS success, including structural, operational, and human resource aspects. Findings indicate that WBS significantly enhances transparency and accountability through accessible reporting mechanisms, whistleblower protection, and investigative follow-up. Critical determinants of effectiveness include: (1) technological support for whistleblower anonymity, (2) personnel competence in handling reports, and (3) compliance with Regulation of the Garut Regent No. 50 of 2020 on WBS implementation guidelines. Thematic nodes …


The Influence Of "Ifbb Pro" Designation On Consumer Decision-Making In Online Personal Training Services: An Experimental Investigation, Zehua Hei, Alan Morse Jul 2025

The Influence Of "Ifbb Pro" Designation On Consumer Decision-Making In Online Personal Training Services: An Experimental Investigation, Zehua Hei, Alan Morse

Global Sport Business Journal

The recent rising health awareness, social media occurrence, and digital access to fitness services promote the growth of online personal training. Drawing upon signaling theory, a recent rising group of trainers, “IFBB Pro” athletes, who are perceived as elite bodybuilders, often signal a high level of expertise and competency in fitness training. With content marketing as the background, posted content plays a key role in this process as social media platforms become increasingly popular for fitness professionals to market their personal training services and attract clients. However, scarce research exists to investigate how this designation influences consumer perceptions and purchase …


A Cancer Education Needs Assessment: Informing Middle-Aged Female Patients About The Relationships Between Obesity And Women’S Health Concerns In The Reproductive System, Breast, And Endometrial Health, Batul Mirza Jul 2025

A Cancer Education Needs Assessment: Informing Middle-Aged Female Patients About The Relationships Between Obesity And Women’S Health Concerns In The Reproductive System, Breast, And Endometrial Health, Batul Mirza

MUSC Theses and Dissertations

Obesity significantly impacts women’s health, particularly among middle-aged women, by increasing the risk of hormone-sensitive cancers such as breast, endometrial, and reproductive system cancers. This study examines the educational needs of this demographic group regarding obesity-related cancer risks and explores effective intervention strategies. Obesity-induced mechanisms – hormonal imbalances, chronic inflammation, and insulin resistance – drive cancer susceptibility, emphasizing the need for targeted health education. The study employs a qualitative design, which includes interviews with subject matter experts (SMEs) and surveys of middle-aged women. The goal is to assess awareness, perceived barriers, and preferred learning methods. Findings suggest that with many …


Is Inequity In Nba Team Salaries Hurting Team Performance?, Alec R. Plante Jul 2025

Is Inequity In Nba Team Salaries Hurting Team Performance?, Alec R. Plante

Business and Economics Summer Fellows

The NBA is known for being the premier basketball league. However, are the allegedly best minds in the sport choosing salaries in a way that contributes to success? Our research extrapolates trends between team equity and win rates. We use Gini coefficients to establish team equities across the league between the 2011-2012 and 2024-2025 seasons. Our research establishes a relationship between team equity and win rates. This suggests that more equitable teams, in relation to held constant variables like All-NBA selections, may be more successful compared to other teams. We speculate on the reasons for this effect, including the possibility …


Using Artificial Intelligence To Improve Customer Engagement: User Experience With Chatbot Technology, Aicha Zemmouri, Salma Choufari Jul 2025

Using Artificial Intelligence To Improve Customer Engagement: User Experience With Chatbot Technology, Aicha Zemmouri, Salma Choufari

Journal of Marketing and Consumer Behaviour in Emerging Markets

This study examines the impact of artificial intelligence (AI) on improving customer loyalty through the use of chatbot technology, with a specific focus on the user experience of Moroccan consumers. The increasing integration of AI into customer service, especially through chatbots, represents a significant shift in how companies interact with their customers. Given Morocco’s growing digitalization and the strategic importance of customer loyalty, it is critical to understand how consumers perceive and interact with these technologies. To achieve this, the study used a qualitative research method of semi-structured interviews to investigate consumers’ perceptions, interaction behaviours, and challenges with chatbot usage. …


2025, 1(20) Jul 2025

2025, 1(20)

Journal of Marketing and Consumer Behaviour in Emerging Markets

Full Issue 2025, 1(20)


Breaking The Odds: A Gendered Analysis Of Women And Gambling Behaviors, Rowland Edet Jul 2025

Breaking The Odds: A Gendered Analysis Of Women And Gambling Behaviors, Rowland Edet

UNLV Gaming Research & Review Journal

Gambling is increasingly recognized as a complex public health issue with wide-ranging implications for individuals, families, and communities. While traditionally male-dominated, recent shifts reveal a growing participation among women, facilitated by gender-specific gambling products, targeted marketing, and evolving societal norms. This paper critically examines the prevalence, motivations, and harms associated with gambling among women, drawing on theoretical perspectives such as social capital theory, cultural geography, and gender role theory. By synthesizing existing literature, this review highlights distinct gendered patterns in gambling behaviors, including the use of gambling as a coping mechanism for stress, isolation, and caregiving burdens, and the role …


Development And Transition In Crisis: The Impact Of The Covid-19 Pandemic On Division I College Athletes, Grace Kazmierski-Davie, Khalid Ballouli Jul 2025

Development And Transition In Crisis: The Impact Of The Covid-19 Pandemic On Division I College Athletes, Grace Kazmierski-Davie, Khalid Ballouli

Journal of Athlete Development and Experience

The aim of this study is to explore how Division I college athletes made meaning of their experiences during the onset of the COVID-19 pandemic in spring 2020. Though existing literature details various athlete transitions, there is limited knowledge about how athletes navigate unprecedented disruptions like a global pandemic. This qualitative study employed semi-structured interviews to gather in-depth data. The study included a diverse sample of 19 college athletes, ranging from freshmen to seniors, representing various sports and academic levels. Findings revealed that athletes employed diverse strategies to maintain readiness and mental sharpness, reflecting both proactive and reactive coping mechanisms. …


Book Review: The Architecture Of The Playing Field, Eddie G. Walker Ii Jul 2025

Book Review: The Architecture Of The Playing Field, Eddie G. Walker Ii

Global Sport Business Journal

Athletic fields, facilities, golf courses, stadiums, and arenas are at the heart of the sport management industry. Physical activity has been “an essential component” of mankind’s life on Earth since the beginning of time (Elgammal & Abdel-Razek, 2022; p. 26). Throughout history, the methods of hosting athletic events have undergone significant evolution. Dr. Richard Cleary provides a concise yet thorough resource on how the structure of these spaces influences the experience for both participants and spectators. The Architecture of the Playing Field: Shaping Space in Sport comprises four chapters and an Epilogue that utilize architectural design and sociocultural theories to …


Rutger Bregman's Centralized Utopia, Vladimir Snurenco Jul 2025

Rutger Bregman's Centralized Utopia, Vladimir Snurenco

University Faculty Publications and Creative Works

A short, provocative review of Rutger Bregman’s Moral Ambition. I sketch his technocratic utopia—“Rutger-land”—a colder, centralized world where fossil fuels are banned, richer people are taxed into moral compliance, UBI prevails, and the landscape is “tobacco-free, malaria-free, poverty-free, and meat-free… just fields of kale and solar panels.” I argue Bregman’s approach is resolutely top-down—activism, lobbying, and policy over enterprise, churches, and grassroots civic life—misunderstanding how wealth is created and how real change happens. Against this centralized moralism, I make the case for decentralization, subsidiarity, and the quiet, dignified work of civil society.


A Stakeholder Approach To The Regulation Of On-Premise Signs, Christopher Auffrey, Mathew S. Isaac, Steven W. Kopp, Hannah Marriott, Aparna Sundar, Charles R. Taylor, Franklin Velasco Vizcaino Jul 2025

A Stakeholder Approach To The Regulation Of On-Premise Signs, Christopher Auffrey, Mathew S. Isaac, Steven W. Kopp, Hannah Marriott, Aparna Sundar, Charles R. Taylor, Franklin Velasco Vizcaino

Marketing Faculty Publications and Presentations

Using stakeholder theory, this article introduces a framework to inform decision making with respect to the regulation of on-premise signs. Because signage resides in a broader, shared environment and its regulation largely takes place at the local level of government, it can be considered unique among most other marketing-related communications. On-premise signs are important to individual businesses and the communities in which they are used, but at the same time, they are “out in the world,” cannot be avoided, and may not be relevant to or welcomed by many consumers who are exposed to them. A transformative consumer research lens …


The Influence Of Reference Groups On Branded Apparel Purchases Among Sabah Youth.Pdf, Hajiji Mohammad Ghazali, Desmond Cherng En Lee Jul 2025

The Influence Of Reference Groups On Branded Apparel Purchases Among Sabah Youth.Pdf, Hajiji Mohammad Ghazali, Desmond Cherng En Lee

Jesselton Journal of Educators and Scholars

This study examines the integration of Artificial Intelligence (AI) in higher education, focusing on both its transformative potential and the challenges it introduces for teaching, learning, and institutional operations. As AI technologies such as machine learning, natural language processing, and data analytics become more prevalent, they offer opportunities to personalize learning, enhance administrative efficiency, and support student success. However, the adoption of AI also presents significant barriers, including technological limitations, faculty resistance, ethical concerns, and disparities in access among students and institutions. Using a qualitative research approach and thematic analysis, this research explores the perspectives of administrators, faculty, and students …


The Influence Of Coca-Cola Brands On Consumer Purchases In The Beverage Market_ Japan_S Perspective.Pdf, Ryo Nishizaki, Desmond Cherng En Lee, Ahmad Massu Ramli Jul 2025

The Influence Of Coca-Cola Brands On Consumer Purchases In The Beverage Market_ Japan_S Perspective.Pdf, Ryo Nishizaki, Desmond Cherng En Lee, Ahmad Massu Ramli

Jesselton Journal of Educators and Scholars

This study examines the impact of Coca-Cola’s branding on consumer purchasing behavior in Japan’s beverage market. Employing a thematic qualitative approach, the research investigates brand recognition, cultural influences on marketing strategies, product differentiation, and consumer attitudes shaped by cultural values. Findings reveal that Coca-Cola’s global brand awareness combined with localized marketing efforts, including culturally relevant campaigns and health-oriented products, significantly influence Japanese consumer preferences. However, challenges remain due to increasing health consciousness and competitive market dynamics. The study contributes to understanding how multinational brands adapt to culturally distinct markets and offers practical recommendations for enhancing brand engagement in Japan. These …


Leveraging New Media For Brand Promotion: The Influence Of Influencer Marketing And Personalized Advertising On Consumer Engagement And Trust.Pdf, Qize Cai, Desmond Cherng En Lee, Jiangwei Yang, Chia Seng Lee Jul 2025

Leveraging New Media For Brand Promotion: The Influence Of Influencer Marketing And Personalized Advertising On Consumer Engagement And Trust.Pdf, Qize Cai, Desmond Cherng En Lee, Jiangwei Yang, Chia Seng Lee

Jesselton Journal of Educators and Scholars

This research explores the impact of new media-based commodity marketing on brand promotion. It specifically investigates how different social media content types, digital marketing channels, online advertising formats, and influencer endorsements affect consumer engagement, brand awareness, trust, and purchase intentions. Employing a quantitative methodology, data from 200 respondents were analyzed using structured surveys. Results indicated Instagram as the leading platform for consumer engagement, with visual and user-generated content most effective. Influencer marketing significantly enhanced brand credibility and trust, whereas personalized advertising notably surpassed generic advertisements in effectiveness and consumer satisfaction. The study contributes theoretically to digital marketing literature and provides …


Adapting To Local Consumer Behaviour And Competitive Pressures: A Case Study Of Digital Transformation In Retail.Pdf, Ge Yan, Louis Yuk Su Chin, Changh Hao Han Jul 2025

Adapting To Local Consumer Behaviour And Competitive Pressures: A Case Study Of Digital Transformation In Retail.Pdf, Ge Yan, Louis Yuk Su Chin, Changh Hao Han

Jesselton Journal of Educators and Scholars

This study examines how a multinational retail company adapted to the competitive pressures and local consumer behaviors in the Chinese market through digital transformation. By integrating e-commerce platforms, mobile payment systems, and personalized digital marketing, the company enhanced consumer engagement, optimized operational efficiency, and built a localized brand presence. The case study method draws on both primary data from internal surveys and financial reports and secondary data from reputable industry sources. Key findings reveal a substantial increase in customer satisfaction, higher adoption of mobile payment systems in urban areas, and improved inventory management through predictive analytics. The company’s omnichannel strategy, …


Participant Empowerment, Inclusivity, And Social Justice: A Review Of Meng Tian’S Arts-Based Research Methods For Educational Researchers, Niway Ayalew Adimasu Jul 2025

Participant Empowerment, Inclusivity, And Social Justice: A Review Of Meng Tian’S Arts-Based Research Methods For Educational Researchers, Niway Ayalew Adimasu

The Qualitative Report

In reviewing Arts-Based Research Methods for Educational Researchers by Meng Tian (2023), I found a priceless resource for contemporary scholars wishing to add cutting-edge arts-based techniques to their qualitative research inquiries. This book offers a thorough examination of how artistic mediums like poetry, theater, and visual arts can be used to investigate the emotional, psychological, and cultural aspects of education that conventional research frequently ignores. It does this by fusing theoretical understanding with helpful advice. The book focuses on participant empowerment, inclusivity, and ethical considerations when working with vulnerable populations highlights the book’s commitment to social justice, making it especially …


Digital Technology Usage In Tajikistan, Siyovush Bobokhonov Dr., Pedro Quelhas Brito Dr., Umesh Ramchandra Raut Dr., Prafulla Arjun Pawar Dr. Jul 2025

Digital Technology Usage In Tajikistan, Siyovush Bobokhonov Dr., Pedro Quelhas Brito Dr., Umesh Ramchandra Raut Dr., Prafulla Arjun Pawar Dr.

The Qualitative Report

The rapid development of digital technologies is significantly changing how people live, and these changes have a particular impact on the younger generation in Tajikistan. Our study therefore aims to analyze the factors influencing young Tajiks' opinions as users of digital technology and to examine digital technology usage in Tajikistan. We conducted a qualitative analysis of the opinions of young Tajik individuals aged 18 to 30 and found that they generally consider digital technology to be an integral part of their daily lives. Data collection was carried out through focus group discussions (FGDs) and the data analysis was performed using …


Book Review: Quiet Quitting And The Leadership Challenge, Elizabeth Gingerich Jul 2025

Book Review: Quiet Quitting And The Leadership Challenge, Elizabeth Gingerich

The Journal of Values-Based Leadership

No abstract provided.


Book Review: Lessons From History: Emerging And Non-Western Concepts Of Leadership And Spirituality, Elizabeth Gingerich Jul 2025

Book Review: Lessons From History: Emerging And Non-Western Concepts Of Leadership And Spirituality, Elizabeth Gingerich

The Journal of Values-Based Leadership

No abstract provided.


Two Stories Of Management And Two Key Lessons, Mostafa Sayyadi, Michael J. Provitera Jul 2025

Two Stories Of Management And Two Key Lessons, Mostafa Sayyadi, Michael J. Provitera

The Journal of Values-Based Leadership

No abstract provided.


The Enduring Flame: Churchill’S Leadership Qualities And Their Relevance Today, Emilio F. Iodice Jul 2025

The Enduring Flame: Churchill’S Leadership Qualities And Their Relevance Today, Emilio F. Iodice

The Journal of Values-Based Leadership

No abstract provided.


A Dynamic Leadership Approach In Different Situations And Contexts, Francois Kammoe Jul 2025

A Dynamic Leadership Approach In Different Situations And Contexts, Francois Kammoe

The Journal of Values-Based Leadership

This paper is one of the first to provide empirical evidence supporting the conceptualization of a dynamic leadership approach in which employee maturity and organizational dynamism help leaders make the right choice of leadership styles to improve employee job satisfaction. As business environments change and employee maturity differs in this dynamic business era, and as there is a chaos characterized by numerous leadership styles in the leadership literature, adopting a dynamic leadership approach has become important to identify the most effective leadership styles suitable for employees. A quantitative study using conditional process analysis was conducted to examine a dynamic leadership …