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2025-10-17 Agenda Book, Morehead State University. Board Of Regents. Oct 2025

2025-10-17 Agenda Book, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

Agenda booklet for the Board of Regents meeting of October 17, 2025, which includes the minutes of the meeting held on August 8, 2025.


Passenger Delight In Liminal Spaces: Uncovering The Dynamics Of Airport Airside F&B, Thorsten Merkle, Sushanta Das Oct 2025

Passenger Delight In Liminal Spaces: Uncovering The Dynamics Of Airport Airside F&B, Thorsten Merkle, Sushanta Das

ICHRIE Research Reports

The airport airside environment is a unique and highly consequential setting for consumer behavior, where passengers’ food and beverage (F&B) decisions are shaped by time pressure, emotional states, and spatial constraints. This study empirically validates two complementary frameworks - the CX Delightors Framework and the Airport Airside Consumption Model - in the U.S. context to deepen understanding of passenger behavior in this liminal space. Using survey data from 1,374 passengers across three major U.S. hub airports (DEN, PHX, SLC), we conducted principal component analyses to refine the original nine CX Delightors attributes into five robust dimensions: Hospitality & Ambiance, Value …


Monte Carlo Analysis For A Private Equity Transaction In Excel, Tom Arnold, Xia (Summer) Liu, Cassandra D. Marshall Oct 2025

Monte Carlo Analysis For A Private Equity Transaction In Excel, Tom Arnold, Xia (Summer) Liu, Cassandra D. Marshall

Finance Faculty Publications

Monte Carlo Analysis for a Private Equity Transaction in Excel

This article demonstrates a Monte Carlo analysis in Excel for a private equity transaction. The approach provides a probability-based assessment of future outcomes (i.e., waterfall calculations), with key model inputs randomly sampled from defined probability distributions. With minimal VBA programming, numerous Monte Carlo trials are generated and recorded in a second worksheet. This output can then be analyzed to assess the riskiness of the transaction. Further, because the analysis is performed entirely in Excel, it is immediately accessible to the practitioner. It is also very “transparent” in its execution, unlike …


Promising Practices For Increasing The Number Of Equity-Owed Lifeguards In Canada And The United States Of America, Sofia Pantano, Audrey R. Giles Oct 2025

Promising Practices For Increasing The Number Of Equity-Owed Lifeguards In Canada And The United States Of America, Sofia Pantano, Audrey R. Giles

International Journal of Aquatic Research and Education

Currently a shortage of lifeguards exists in Canada and the United States (US) (Frommer, 2023; Santucci, 2024), and those who are working as lifeguards often do not reflect the diversity of the communities they serve (Martinez, 2020). Increasing the number of lifeguards from equity-owed groups is a potential way of increasing the lifeguard workforce and decreasing the shortage of workers in these important roles, as well as a moral imperative. In this paper I explore challenges to and promising practices aimed at increasing the representation of members equity-owed groups in lifeguarding. I begin with an overview of lifeguarding in Canada …


Adopting Stuart Hall’S “Race, The Floating Signifier” As A Conceptual Framework Within Aquatic Research And Education, Kurt J. Cordice Oct 2025

Adopting Stuart Hall’S “Race, The Floating Signifier” As A Conceptual Framework Within Aquatic Research And Education, Kurt J. Cordice

International Journal of Aquatic Research and Education

During his 1997 lecture at Goldsmiths College in London, Stuart Hall, renowned for his contributions to sociology and cultural studies, offered his argument that the concept of race functions as a Floating Signifier. In this essay, Stuart Hall’s Race, the Floating Signifier is presented as a strong conceptual framework to support more accurate and effective positioning of race as an important consideration within aquatic research and education. Evidence from a range of disciplines, including historical research, is presented to establish both the importance and challenge of race within aquatic research and education. This evidence is also used to demonstrate …


An Innovative Approach Addressing Childhood Drowning: Making Use Of Collegiate Aquatic Facilities And Expertise, Gennette Cordova, Natasha Lloyd, Chezik Tsunoda Oct 2025

An Innovative Approach Addressing Childhood Drowning: Making Use Of Collegiate Aquatic Facilities And Expertise, Gennette Cordova, Natasha Lloyd, Chezik Tsunoda

International Journal of Aquatic Research and Education

The silent epidemic of childhood drowning, and the racial disparities associated with it require scalable and innovative approaches that both break cycles of exclusion and circumvent our societal tendency to overlook drowning as a matter in need of urgent resolution. No More Under, a Seattle-based water safety organization whose mission is to eradicate childhood drowning, has launched the Swim Safely Series. The series is a national program uniquely poised to overcome the various barriers associated with racial and socioeconomic drowning disparities by tapping into underutilized collegiate aquatic spaces and merging water safety with mentorship and social intervention.


21st-Century Dental Public Health: Revisiting The Role Of Community Water Fluoridation, Larry Williams, Preetha Kanjirath Oct 2025

21st-Century Dental Public Health: Revisiting The Role Of Community Water Fluoridation, Larry Williams, Preetha Kanjirath

Journal of the American College of Dentists

Community water fluoridation (CWF) has been celebrated as a major public health achievement, significantly reducing dental caries and narrowing oral health disparities. While historically effective, today’s fluoride exposure landscape has shifted, with multiple sources contributing to cumulative intake. This article reviews the scientific foundation, mechanisms of action, public health benefits, and ethical considerations surrounding CWF, alongside real-world outcomes from policy reversals. It examines contemporary concerns, including potential neurodevelopmental risks and vulnerable populations, and calls for recalibrated policies that maintain caries prevention benefits while monitoring total fluoride exposure to ensure safety in modern contexts.


Digital Media, Truth Decay, And The Inversion Of Trust In Science, Nicholas Mosca Oct 2025

Digital Media, Truth Decay, And The Inversion Of Trust In Science, Nicholas Mosca

Journal of the American College of Dentists

Digital media enables the rapid dissemination of scientific oral health information from subject experts to the public. However, it also poses significant risks by facilitating the dissemination of misinformation and disinformation, thereby blurring the boundaries between truth and fallacy. This paper characterizes the decay of scientific truth in policymaking, characterized by increased public debate about scientific facts and a decline in confidence in science. It describes psychological mechanisms, such as confirmation bias and motivated reasoning, and social dynamics, including algorithm-driven content distribution and echo chambers, that accelerate the circulation of misleading science information. It suggests psychological interventions to counter misinformation, …


Ethical Dilemmas Surrounding Community Water Fluoridation, Roopwant Kaur, Herminio Perez, Mark Moss Oct 2025

Ethical Dilemmas Surrounding Community Water Fluoridation, Roopwant Kaur, Herminio Perez, Mark Moss

Journal of the American College of Dentists

Since the 1950s, community water fluoridation (CWF) has stood as a cornerstone of dental public health. However, a growing amount of public scrutiny necessitates reflection on the ethical basis for coming to a firm position on the topic. Aside from CWF, fluoride in the form of ingestible supplements has recently been identified as a concern by the US Food and Drug Administration. Indeed, it is challenging to wade through the facts, opinions, misinformation, and policy shifts. This article examines the ethical dilemmas that surround CWF through the lens of the American Dental Association (ADA) Principles of Ethics and Code of …


J Am Coll Dent 2025 92 1 Oct 2025

J Am Coll Dent 2025 92 1

Journal of the American College of Dentists

The Journal of the American College of Dentists (JACD) publishes scholarly articles, editorials, essays, and reflections addressing the ethical, professional, and social dimensions of dentistry. The Journal serves as a forum for advancing ethics, professionalism, leadership, and excellence within the dental community. By fostering dialogue across disciplines and perspectives, JACD provides readers with insights that encourage ethical, professional practice, lifelong learning, and service to the public, reinforcing dentistry’s commitment to advancing oral healthcare and the common good.


Cv: James Oakley (Marketing), James Oakley Oct 2025

Cv: James Oakley (Marketing), James Oakley

Business Administration, Marketing, and Supply Chain Management Department Faculty Curricula Vitae

No abstract provided.


An Examination Of The Experiences Of An African American Male Diver On A Power Four Swim Team: An Elite Interview, Steven N. Waller Ph.D., Tiffany M. Quash Ph.D. Oct 2025

An Examination Of The Experiences Of An African American Male Diver On A Power Four Swim Team: An Elite Interview, Steven N. Waller Ph.D., Tiffany M. Quash Ph.D.

International Journal of Aquatic Research and Education

Despite the incremental increase in the number of Black people who are learning to swim, the number of Black divers has not kept pace. In the NCAA Database, swimmers and divers were not segmented; thus, they all appear in the category of “swimming” by race and sex. When viewing the 2024 Division I NCAA Demographics Database, 89 (.02%) of 4307 student-athletes participating in swimming were Black women. For men, the data is equally dismal, revealing that 81 (.03%) of 2,608 student-athletes who were identified as swimmers were Black. The purpose of this research note is to examine the developmental experiences …


Arizona’S Experiential Learning Opportunities: Regional Security Operations Centers And Cybersecurity Clinics, Joshua Kipers, Paul Wagner, Robert J. Honomichl Oct 2025

Arizona’S Experiential Learning Opportunities: Regional Security Operations Centers And Cybersecurity Clinics, Joshua Kipers, Paul Wagner, Robert J. Honomichl

Journal of Cybersecurity Education, Research and Practice

The increasing frequency, sophistication, and economic impact of cybersecurity incidents have intensified the global demand for a skilled cybersecurity workforce. Traditional academic programs often fail to provide the applied experience necessary to prepare graduates for the rapidly evolving threat landscape. This paper examines Arizona’s innovative approaches to experiential cybersecurity education through the establishment of Regional Security Operations Centers (RSOCs) and the Arizona Cybersecurity Clinic. These initiatives integrate Kolb’s Experiential Learning Theory and the NICE Cybersecurity Workforce Framework to align academic preparation with real-world practice. The RSOCs, supported by the Arizona Department of Homeland Security, provide paid student internships focused on …


The Self-Curating Musician: An Innovative Concept And An Intensive Learning Experience By Systemic Design Thinking, Joris Blanckaert, Ellen Loots, Saskia Westerduin, Pawan V. Bhansing Oct 2025

The Self-Curating Musician: An Innovative Concept And An Intensive Learning Experience By Systemic Design Thinking, Joris Blanckaert, Ellen Loots, Saskia Westerduin, Pawan V. Bhansing

Journal of Arts Entrepreneurship Education

Self-curation is an emerging notion in the artistic practice that we propose as an alternative to the questioned notion of entrepreneurship in the realm of classical music. Systemic Design Thinking (SDT) methods helped conceptualize self-curation and develop an intensive, week-long learning experience. Participants validated the self-curation concept and its five components: activating creativity, seeking uniqueness, developing a discourse, understanding the performance practice and engaging communities. Our study further highlights that rather than suffering from a tension between arts and commerce, young (performing) musicians experience a tension between the expectation of the outside world that they need to be exceptional as …


"What's A Computer?" Exploring Insurance Agents' Role In Small Business Cyber Insurance Transactions, Dalton A. Crabtree Oct 2025

"What's A Computer?" Exploring Insurance Agents' Role In Small Business Cyber Insurance Transactions, Dalton A. Crabtree

USF Tampa Graduate Theses and Dissertations

This mixed-methods study examined how insurance agents' role identity impacts cyber insurance transactions, addressing gaps in professional practice and academic literature. Small businesses increasingly rely on cyber insurance for protection as cyber risk continues to evolve. The study employed sequential explanatory methodology with 25 interviews across three groups: insurance agents (n=15), corporate cyber insurance professionals (n=5), and small business owners (n=5). Thematic analysis using Katz and Khan's Role Episode Model informed development of the Cyber Insurance Role Identity Scale (CIRIS), tested with 100 agents. Six themes emerged. Key findings reveal that successful cyber insurance transactions require agents to transition from …


Toxic Leadership And Employees' Silence In The Public Sector: The Mediating Role Of Emotional Exhaustion And The Moderating Effect Of Cultural Values, Zubair Ahmed Pirzada, Shoukat Ali Mahar, Naveed Ahmed Mahar Oct 2025

Toxic Leadership And Employees' Silence In The Public Sector: The Mediating Role Of Emotional Exhaustion And The Moderating Effect Of Cultural Values, Zubair Ahmed Pirzada, Shoukat Ali Mahar, Naveed Ahmed Mahar

Business Review

This study examines the impact of toxic leadership on employee silence in public healthcare institutions within Sukkur Division, Sindh, Pakistan. Although prior studies have mostly focused on corporate settings, little is known about how toxic leadership shapes employee silence in public healthcare systems of developing countries. This study proposes emotional exhaustion as the mediating variable and cultural value as a moderating variable for the indirect effect. The study employed a cross-sectional and quantitative design, collecting data from 255 employees working in District Health Offices, Basic Health Units, and public hospitals. Validated measurement scales were applied, and data were analyzed using …


A Meta-Narrative Of Consumer Journeys In Access-Based Consumption: A Case Of Fashion Rentals, Swapnil Saravade, Mohammad Ali Zolfagharian, Reto Felix, Lorena Garcia Ramon, Jacob Almaguer, Hazel Husne Dadanlar Oct 2025

A Meta-Narrative Of Consumer Journeys In Access-Based Consumption: A Case Of Fashion Rentals, Swapnil Saravade, Mohammad Ali Zolfagharian, Reto Felix, Lorena Garcia Ramon, Jacob Almaguer, Hazel Husne Dadanlar

Marketing Faculty Publications

Purpose – The current research aims to identify a meta-narrative that depicts a big picture of the consumer journey with access-based consumption (ABC). Specifically, this research reveals the points of engagement and disengagement with ABC, as well as the transitions between them.

Design/methodology/approach – A qualitative research methodology is applied wherein online reviews and blogs pertaining to Rent the Runway (RTR), an access-based fashion company that enables consumers to rent designer dresses and accessories, are analyzed. Specifically, individual textual narratives of users’ experiences with RTR are analyzed, and a meta-narrative is identified that depicts an overarching story of the …


Aligning Pay With Purpose: Esg-Linked Compensation And Esg Decoupling, Yasser Eliwa, Ahmed Saleh, Ahmed Hassan Ahmed Oct 2025

Aligning Pay With Purpose: Esg-Linked Compensation And Esg Decoupling, Yasser Eliwa, Ahmed Saleh, Ahmed Hassan Ahmed

All Works

This study investigates the relationship between ESG-linked executive compensation and ESG decoupling and examines the moderating role of CSR committees in this association. Using a global dataset of 36,055 firm-year observations across 40 countries and 32 industries from 2005 to 2023, we find that ESG-linked executive compensation is associated with a significant reduction in ESG decoupling, thereby strengthening the alignment between ESG disclosure and actual practices. The presence of a CSR committee further enhances this effect, with the interaction between ESG-linked compensation and CSR committees leading to a more pronounced reduction in decoupling. Robustness tests using propensity score matching, instrumental …


Stock Market Reaction To Outbreak Of Covid-19: An Empirical Study Of Indian Sectoral Indices, Ruchita Verma, Dhanraj Sharma, Pranav Raghavan Oct 2025

Stock Market Reaction To Outbreak Of Covid-19: An Empirical Study Of Indian Sectoral Indices, Ruchita Verma, Dhanraj Sharma, Pranav Raghavan

Bulletin of Monetary Economics and Banking

The study examines COVID-19’s effect on the Indian stock market. According to the study’s findings, the pandemic significantly smashed Indian sectoral indices. The highest abnormal loss is observed in the Private Bank Index (-14.62 per cent) and the lowest in the Pharma Index (-6 per cent). The results of panel regression analysis depict that real return, profitability, and size have a substantial impact on the abnormal returns of the sectoral indices. The findings provide valuable insights to policymakers, to navigate market volatility and develop effective risk management strategies during pandemic.


Best College/University: Lindenwood Named A 2025 Stl Headliner, Lindenwood University Oct 2025

Best College/University: Lindenwood Named A 2025 Stl Headliner, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Organizational Memories Of Extreme Events: Evidence From Us Public Transit Agencies, Mattia Caldarulo, Ignacio Pezo, Elizabeth A. Corley, Shaika L. Islam, Eric W. Welch Oct 2025

Organizational Memories Of Extreme Events: Evidence From Us Public Transit Agencies, Mattia Caldarulo, Ignacio Pezo, Elizabeth A. Corley, Shaika L. Islam, Eric W. Welch

Articles

The increasing frequency and severity of extreme weather events require organizations to effectively manage the threats these phenomena pose. To respond to these challenges, public agencies often turn to their organizational memories for guidance. Organizational memories support information processing capacity, facilitate sensemaking, and legitimize and speed up decision-making processes. While memories influence different aspects of organizational life, little is known about their antecedents and the mechanisms behind the retrieval of past events. This study contributes to the broader literature on organizational memory by investigating the elements shaping public agencies’ retrieval of extreme weather events. Integrating weather data from the National …


Ada News - 10/6/2025, American Dental Association, Publishing Division Oct 2025

Ada News - 10/6/2025, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.


Rural Community Pilgrimage Tradition To Sacred Graves In Tasikmalaya, West Java, Indonesia: Between Motivation And Social Identity, Ute Lies Siti Khadijah, Yunus Winoto, Rully Khairul Anwar, Shamila Mohamed Shuhidan Dr., Falih Ijlal Septian Oct 2025

Rural Community Pilgrimage Tradition To Sacred Graves In Tasikmalaya, West Java, Indonesia: Between Motivation And Social Identity, Ute Lies Siti Khadijah, Yunus Winoto, Rully Khairul Anwar, Shamila Mohamed Shuhidan Dr., Falih Ijlal Septian

International Journal of Religious Tourism and Pilgrimage

This research explores the pilgrimage tradition of a women’s group in rural areas of Tasikmalaya, West Java. It reveals the phenomenon of pilgrimage activities in the women’s group grounded in social identity theory and their motivation to visit the sacred graves. The study employed a descriptive quantitative approach. It involved a group of women who regularly recite the Holy Quran together and study Islam with a preacher called ustadz or kyai with a sample size of 79 people. Data were collected through questionnaires, interviews, observation, and documentation studies. The collected data were analysed through quantitative data presentation in diagrams and …


Religious Reinterpretation In The Pilgrimage Experience To The Ganges River, India Of Balinese Ethnic Hindus, I Gede Sutarya, Thanakorn Chooksukhserm Oct 2025

Religious Reinterpretation In The Pilgrimage Experience To The Ganges River, India Of Balinese Ethnic Hindus, I Gede Sutarya, Thanakorn Chooksukhserm

International Journal of Religious Tourism and Pilgrimage

The interaction between Balinese ethnic Hindus and India in the modern era is reestablishing a connection between Balinese local knowledge with Hindu religious destinations in India. Balinese folklore mentions various holy places, including the Ganges River, which is considered part of Bali's sacred worship domain. This ceremonial tradition causes the ethnic groups to worship the Ganges and request for holy water, eliminating the need for the direct pilgrimage to the holy place. In the modern era, the tradition of seeking holy water has evolved into a driving force behind the interest in the pilgrimage to the Ganges River. This leads …


Promotion Of Religious Tourism In Pakistan Through Destination Marketing Strategies, Noor-Ul- Huda, Musa Khan, Noman Ahmed Ansari Oct 2025

Promotion Of Religious Tourism In Pakistan Through Destination Marketing Strategies, Noor-Ul- Huda, Musa Khan, Noman Ahmed Ansari

International Journal of Religious Tourism and Pilgrimage

The aim of this study is to identify the key factors that attract religious tourists to Pakistan and the strategies that are effective in promoting religious tourism. The paper takes a comprehensive approach to guide Pakistan’s development by evaluating international literature, focusing on religious tourism as a pivotal source of revenue. The study explores diversification prospects, aiming to equip policymakers and tourism authorities with actionable insights. This research establishes the groundwork for realising the economic, social, and cultural potential of religious tourism in Pakistan by studying marketing techniques using a qualitative methodology, examining revival approaches, and investigating cutting-edge communication technologies. …


The Cannabis Conundrum: Persistent Negative Alphas And Portfolio Risks, Davinder K. Malhotra, Sheetal Gupta Oct 2025

The Cannabis Conundrum: Persistent Negative Alphas And Portfolio Risks, Davinder K. Malhotra, Sheetal Gupta

School of Business Faculty Papers

This study investigates whether publicly listed cannabis shares provide enough risk-adjusted returns to warrant their incorporation into diversified portfolios. An equally weighted portfolio of cannabis companies is constructed using monthly data from January 2015 to December 2024. Risk-adjusted performance is assessed using the Sharpe, Sortino, and Omega ratios and compared to the Russell 3000 Index and the FTSE All-World ex-US Index. In addition, we estimate both unconditional and conditional Fama–French five-factor model enhanced by momentum. The findings indicate that cannabis stocks persistently underperform U.S. and global benchmarks in both absolute and risk-adjusted metrics. Downside risk is elevated because cannabis portfolios …


Enhancing Mindfulness Through Communities Of Practice In Buddhist Spiritual Tourism: A Study Of Transformative Experience At Plum Village, Giang T. Phi, Trang Huong Pham Phd, Nam Vu Oct 2025

Enhancing Mindfulness Through Communities Of Practice In Buddhist Spiritual Tourism: A Study Of Transformative Experience At Plum Village, Giang T. Phi, Trang Huong Pham Phd, Nam Vu

International Journal of Religious Tourism and Pilgrimage

Despite the growing interest in Buddhist spiritual tourism, there is a clear gap in the literature regarding the role of Communities of Practice (CoPs) in fostering transformative tourism experiences. This study investigates how CoPs at Plum Village retreats in France and Thailand facilitate transformative experiences and enhance mindfulness among participants in Buddhist spiritual tourism. Utilising qualitative methods, the study combines autoethnography—drawing on the lead researcher’s personal experience through daily reflexive journals—and participant observation of a focal ‘retreat family’ group of 15 participants at each retreat. Thematic analysis was applied to analyse the data, guided by two frameworks: Kirillova et al.’s …


From Meditation To Magic: The Spectrum Of Buddhist Tourism In Thailand, Brooke Schedneck Oct 2025

From Meditation To Magic: The Spectrum Of Buddhist Tourism In Thailand, Brooke Schedneck

International Journal of Religious Tourism and Pilgrimage

Buddhism can conjure distinctive ideas and images for different groups of people, especially travelers to a Buddhist majority country like Thailand. Discussing three different modes of Buddhist tourism— meditation, magic, and mega statues— this article illuminates the varieties of Buddhist tourism in contemporary Thailand. While foreign visitors from Western countries are assumed by Thai Buddhist practitioners to favor engagement with Buddhism related to meditation, Chinese and Thai Buddhists are seen to appreciate Buddhism for its magical protective powers. Chinese tourists in particular are now being targeted to purchase products and experiences related to mutelu, which is a term for objects …


Evaluation Of Pre-Hajj Multimedia Training Tools: A Case Study Of Prospective Australian Pilgrims, Kholoud M. Munshi, Mustapha Taibi Dr., Kate Richards Ms., Khushnoor Khan Mr. Oct 2025

Evaluation Of Pre-Hajj Multimedia Training Tools: A Case Study Of Prospective Australian Pilgrims, Kholoud M. Munshi, Mustapha Taibi Dr., Kate Richards Ms., Khushnoor Khan Mr.

International Journal of Religious Tourism and Pilgrimage

Every year, millions of Muslim pilgrims gather in Makkah (Saudi Arabia) for Hajj. These pilgrims come from different parts of the world, with diverse language and cultural backgrounds. Managing such a large and diverse congregation for a successful completion of Hajj requires effective planning, which depends on two important antecedents—knowing the background information of the pilgrims and developing effective pre-Hajj training tools for dissemination of Hajj information for non-Arabic speaking pilgrims. This study evaluates the perceptions of potential Hajj pilgrims regarding community translation usability (CTX) and medium usability (MX) of two existing pre-Hajj media tools developed by Mnask Academy (Booklet …


Evaluating The Religious Experience Of Pilgrims At Kartarpur Corridor: A Qualitative Analysis, Farooq Haq, Anita Medhekar Oct 2025

Evaluating The Religious Experience Of Pilgrims At Kartarpur Corridor: A Qualitative Analysis, Farooq Haq, Anita Medhekar

International Journal of Religious Tourism and Pilgrimage

This exploratory study analyses experiences of pilgrims from India and all over the world to Kartarpur Peace Corridor for religious tourism. The historic Kartarpur Corridor, the holiest place for the Sikh religion, in Pakistan, was opened for Sikh pilgrimage in November 2019, after 72 years since partition. The qualitative research method of cultural ethnography and netnographic research, was applied to collect secondary data by watching 78 YouTube interviews from November-2019 to March-2020, at the Kartarpur complex by private bloggers. Interview comments by pilgrims relevant to this exploratory research were selected, analysing experiences of pilgrims and spiritual tourists traveling from India …