Digital Commons Network^™

The Effects Of Humorous Advertising On Viewer In Television Medium, Monica Del Carmen Carrera Vergara

Theses

This study will focus on the effects of humorous advertisements in the television medium and its impact on viewers.

Research has established to the importance of humorous advertising in the business world and the effect that it has on consumers ' consciousness.

Humor in advertising is seen as an important factor in the purchaser's process . Also, it is a tool that companies use to create a positive attitude toward the brand.

At this time, humor in commercials is the heavy attribute that gives viewers often pleasures . However, some current uses of humor in commercials do not achieve this …

The Effects Of Gender And Task Complexity On Audit Judgment, Janne Chung, Gary S. Monroe

Research outputs pre 2011

This study examines the interaction effect between gender and task complexity on audit judgment based on the selectivity hypothesis. This hypothesis states that males are selective information processors whereas females are detailed information processors. The study extends this hypothesis to an auditing context and hypothesizes that males will outperform females when task complexity is low while females will outperform males when task complexity is high. A two (males and females) by two (task complexity - high and low) full factorial experiment was carried out. The low and high task complexity conditions were created by manipulating the number of cues. The …

Determinants Of Participation In The Ad Hoc Computer-Supported Workgroup, Nancy A. Floyd

Theses and Dissertations

The increase of end-user computing, including the use of computer-mediated communication systems (CMCS), is one of the most significant changes to occur in business information systems in recent years. Researchers suggest that changes in technology lead to changes in the way individuals think about work and how they perform it. An important question is how the use of CMCS is changing work and work relationships. This study considers a portion of this question; it asks "What makes individuals willing to participate in a computer-supported workgroup (CSWG)."

This study considered the relationship between three variables (sex, anonymity, and token status) and …

Bureaucracy In The Postmodern World: Problems And Solutions, Paul C. Godfrey, Grant C. Madsen

Faculty Publications

This paper considers the problems presented by modern bureaucratic organizations within the framework of postmodern philosophy. Bureaucracy represents the logical outcome of the rational tradition in western philosophy. Because of their efficiency properties, individuals are both the beneficiaries and victims of bureaucratic behavior. We suggest that a solution to these problems will not be found by using existing philosophical frameworks. The French philosopher Jean-Francois Lyotard presents a model of postmodern relationships based on language games. We explore the concept of language games within bureaucratic settings.

The Midwest Quarterly; Vol. 39 No. 2, Edward M. Griffin, Jessica B. Teisch, William Young, Edward Recchia, David Wright, Robert Lee Mahon, K. H. Barron, Adam Brooke Davis, Christine Delea, Twyla Hansen, Steve Kirchhoff, Errol Miller, Ricardo Pau-Llosa, Linda Roth, Tom Sexton, Kathleen Spivack, Susan Terris, Susan Thomas, Fileman Waitts, Steve Wilson, Samuel J. Umland, Richard Holinger, Donald Wayne Viney, Midwest Quarterly Editors

The Midwest Quarterly: A Journal of Contemporary Thought

There is no escaping the mentality--or the burden--of e pluribus unum, writes EDWARD M. GRIFFIN, whether there is a oneness or a plural character to being an American or another notion entirely of what kind of people our multicultural backgrounds have fashioned. Whether national policy or educational philosophy, this concept, these concepts, must be confronted. Professor of English at the University of Minnesota, Griffin has written widely on such colonial figures as Jonathan Edwards and Charles Chauncy, and he has recently turned his attention to the American poet/playwrights Robert Lowell and William Alfred.

JESSICA B. TEISCH examines the story …

American Depository Receipts As A Way For Russian Companies To Enter The U.S. Capital Market, Dmitry Gladkov

LLM Theses and Essays

The international capital market has become more developed in the last two decades because of advances in information technology, increased co-operation among financial regulators and the sophistication of the market players. This paper focuses on depository receipts as an essential element in the market integration process. The paper explores how domestic investors and corporations can acquire, issue and trade in foreign securities on the major stock markets of other countries, especially emerging markets such as the Russian Federation. This paper reviews the development of European Depository Receipts (EDRs), Global Depository Receipts (GDRs) and the American Depository Receipts (ADRs) in the …

No. 130 1997 November

International Journal for Business Education

SIEC Historical Documents

The Socio-Economic Role Of Crude Oil In The United States And Finland, Judith Deak Kallo

Theses

Running a company requires daily assessment of opportunities, risks and trends which involve socio-economic changes and scientific uncertainties. Technical-material resources play a major role in the uncertainty of corporate economics. Overproduction combined with increasing efficiencies have resulted in accelerated use and misuse of resources, accompanied by socio-ecological abuses related to wars and pollution. A significant current threat is global warming. As a result of this global challenge several companies have moved towards a more comprehensive environmental business management model. This is seen in corporate management initiating life cycle assessment and risk analysis of their products.

The socio-economic role of crude …

1997 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for August of 1997.

Privacy And Information Technology, Judith Wagner Decew

Center for the Study of Ethics in Society Papers

Presented March 17, 1997 for the Center for the Study of Ethics in Society

A Structured Approach To Training And Development Programs For Business And Organizational Leaders, Thomas M. Burns

Critical and Creative Thinking Capstones Collection

This paper addresses and integrates two issues. Its first premise is that training and development programs in most organizations are often poorly planned or randomly implemented, a condition which undermines much of the potential benefit these programs may offer. Secondly, the paper argues that the development and application of critical and creative thinking skills, traditionally applied only in educational settings, can also serve businesses in very important ways. Towards the integration of these two issues, a six-stage model is presented that can serve to coordinate the process of personnel development in organizations. It is highlighted by the identification and application …

February 1997, Inland Empire Business Journal

Inland Empire Business Journal

AT DEADLINE ..............................................................................................3

COMMENTARY: VOTER FRAUD ........................................................... 6

PRO-CON ................................................................................................ 7

CORPORATE PROFILE: GREAT AMERICAN BALLOON CO ........ 8

CLOSE UP: FELIX DIAZ ........................................................................ IO

EXPORTING .............................................................................................. L2

MANAGING ............................................................................................... 29

LIST: ARCHITEC!'URAIJENGINEERING FIRMS ........................... 36

LIST: COMMERCIAUINDUSTRIAL CONTRACTORS ................... 43

LIST: RESIDENTIAL REAL ESTATE BUILDERS ............................ 44

DESERT BUSINESS JOURNAL ............................................................. 46

EXEC!ITIVE TIME O!IT: HONOR MANSION ................................... 47

RESU\URANT REVIEW ........................................................................ 48

ENTER'DIJNMENT GUIDE .................................................................... 49

BEST-SELLING BUSINESS BOOKS ..................................................... 50

REAL ESDUE FOCUS .... , .......................................................................... 52

PEOPLE, PLACES & EVENTS .............................................................. .54

THE EMPLOYERS GROUP .................................................................... 58

BANKRUPTCIES ...................................................................................... 60

CHAMBER OF COMMERCE ................................................................. 61

CALENDAR …

Informing Historical Research In Accounting And Management: Traditions, Philosophies, And Opportunities, Lee D. Parker

Accounting Historians Journal

Historical research in accounting and management, hitherto largely neglected as a field of inquiry by many management and accounting researchers, has experienced a resurgence of interest and activity in research conferences and journals over the past decade. The potential lessons of the past for contemporary issues have been rediscovered, but the way forward is littered with antiquarian narratives, methodologically naive analyses, ideologically driven interpretation and ignorance of the traditions, schools and philosophy of the craft by accounting and management researchers as well as traditional and critical historians themselves. This paper offers an introduction to contributions made to the philosophies and …

Fuzzy Underwriting: An Application Of Fuzzy Logic To Medical Underwriting, Per-Johan Horgby, Ralf Lohse, Nicola-Alexander Sittaro

Journal of Actuarial Practice (1993–2006)

One of the most difficult issues in the medical underwriting of life insurance applicants is diabetes mellitus. Compiling the prognosticating parameters for diabetic applicants results in a complex system of mutually interacting factors. In addition, neither the prognosticating factors themselves nor their impact on the mortality risk is clear cut. We show how a fuzzy inference system can be used in underwriting diabetes mellitus. A fuzzy inference system can cope with the imprecise nature of medical parameters by converting them into fuzzy sets and aggregating them using mathematical techniques. The fuzzy underwriting system presented goes further than previous applications of …

Journal Of Pedagogy, Pluralism And Practice, Volume 1, Issue 2, Fall 1997 (Full Issue), Journal Staff

Journal of Pedagogy, Pluralism, and Practice

This issue of the Journal of Pedagogy, Pluralism and Practice is dedicated to the memory of Paulo Freire who died on May 2, 1997 at the age of 75. Paulo Freire is the author of Pedagogy of the Oppressed, The Politics of Education, Pedagogy of the City, Pedagogy of Hope and many other books that have created a radical discourse on liberatory education and have influenced teachers, theorists and cultural workers throughout the world. His last book, Pedagogia da Autonomia: Saberes necessários à prática educativa, is not yet translated in English, but is expected soon, possibly …

Organizational And Social Systems, Ronald James Snelson

Theses

This project explores systems theory and practice as applied to Communications. A system is an organized or complex whole; an assemblage or combination of things, or parts forming a complex or unitary whole. A system is made up of (1) inputs, (2) operations (or processes), (3) outputs. Each interacts with, and is dependent on the proper functioning of the other. If something happens to one part the others parts are affected. Thus, within an organization, what happens to one can affect the whole.

An organization is a system. The systems approach has three goals: ( 1) to define relationships both …

Breaking The Glass Border: Barriers To Global Careers For Women Managers, Catherine R. Smith, Leonie V. Still

Research outputs pre 2011

The identification and placement of managers who can meet the business challenges at both local and international level is critical to the success of a company's overseas operations. North American and British research shows that, while organisations may be prepared to promote women into their domestic managerial hierarchy, few women currently have access to international careers through expatriate management appointments. This report describes an investigation of the selection, placement and management development by Australian organisations of women for international managerial assignments. Interest in this topic arose from the outcomes of the Industry Task Force on Leadership and Management Skills (1995), …

Towards World Class, Subroto Bagchi

IIMB Management Review

No abstract provided.

Thailand's Investment And Economy, Vichai Hanvivatpong

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Thailand's economy seems generally strong but faces some important challenges in the medium to long term. The Thai way has produced a confident and dynamic private sector, despite numerous coup and government transitions, but the lack of central planning may cause the problems such as traffic, income distribution.

This research project examined the structure of Thai economy from the past which has helped Thailand in the global economy. The research also discussed the future of Thailand by interviewing the business people, professors, columnists, and Thai people about their opinion on Thai economy.

Occasional Papers: Current Issues In Business, Janice Rowan

Hollybush Series

Volume 5 of The Hollybush Series contains nine essays by Rowan College of New Jersey faculty on current issues in business.

The editor is Janice Rowan and the faculty authors are: Berhe Habte-Giorgis, Jooh Lee, Robert S. Fleming, Razelle Frankl, William J. Trainor, Jr., George C. Romeo, Daniel W. Davis, Larissa S. Kyj, Robert E. Pritchard, William L. Enslin, Carol Welsh, and Thomas A. Michael.

Book Reviews [1996, Vol. 23, No. 1], Victoria Beard

Accounting Historians Journal

Books reviewed are: The development of the history of accounting thought in Italy and the Biblioteca Storica di Ragioneria ed Economia Aziendale by Prof. A. Amaduzzi and Prof. G. Cavazzoni; Hugh M. Coombs and John Richard Edwards, Accounting Innovation: Municipal Corporations 1835-1935 Reviewed by Jean E. Harris; John Richard Edwards, Ed., Twentieth-Century Accounting Thinkers Reviewed by Maureen Berry; Richard V. Mattessich, Critique of Accounting: Examination of the Foundations and Normative Structure of an Applied Discipline Reviewed by Thomas N. Tyson; Glenn Van Wyhe, The Struggle for Status: A History of Accounting Education Reviewed by Harold Q. Langenderfer

Enhancing Menu-Based Executive Information Systems Using A Natural Language-Menu Guide*, Sumali Conlon, Edward Gillenwater, Chi Hwang

Journal of International Information Management

Ufe argue that current Executive Information Systems (BIS), with simple menu-based user interfaces, support an inadequate range of information needs because a menu base which is too large or changes too rapidly becomes prohibitively difficult to use. We consider an alternative approach to increase executives' access to information bases by incorporating a series of component- specific Natural Language Interfaces (NLI) into the various components of the BIS (database, model base, etc.), and adding a "Natural Language-Menu Guide" (NLMG) to the traditional menu and graphics based executive information systems. The various NLI will allow users to get access to information bases …

Subliminal Advertising: The Commercial Appropriation Of The Unconscious, Brian D. Williams

Presidential Scholars Theses (1990 – 2006)

Subliminal advertising refers to the use of subliminal techniques by mass media and what these media messages are doing to society. A secret technology has existed and been in widespread use for decades which modifies consumer's behavior invisibly, channels basic value systems, and manages to drive much bigger segments of the population into certain pathological behaviors.

Women And Leadership Working Paper Series: Paper No. 7: Gender Issues In Management Education: Redressing The Imbalance, Catherine R. Smith, Barbara Vitoria

Research outputs pre 2011

In 1992 the Federal government appointed an Industry Task Force on Leadership and Management Skills !hereinafter referred to as the Task Force) to review Australia's management and leadership capabilities, and advise on measures to strengthen management practices, in an effort to improve economic performance. An international leadership expert advising the Task Force alleged that 'corporate Australia's Achilles' heel' is its all-male monoculture, whose 'rugby-serum mentality' makes boardroom entry difficult for women, and non-traditional men who do not fit the stereotypically masculine image IMant, 1994:3). Mant emphasised that, because new ideas result from diversity, Australian management culture needs to embrace a …

Organization Structure And Structural Change In European Manufacturing Organisations, Derek Pugh, Timothy Adrian Robert Clark, Geoff Mallory

Research Collection Lee Kong Chian School Of Business

The paper considers two approaches to thestudy of the impact of national cultures on thestructure of organizations; viz: culture free andculture bound approaches. Af ter a discussionof the problems of obtaining comparable datain cross-cultural research, the preliminary results of a comparative study of large manufacturing organizations in six countries in Europeare presented. The results suggest that whileformal organizational authority structures appear to be culture free reflecting the impact ofstrategic contingencies, use of coordinationtechniques, such as regular top managementmeetings and task forces, is more affected bycultural factors.

Philanthropic Partnerships: The Theory Of The Commons, Roger A. Lohmann

Faculty & Staff Scholarship

In Anglo-American traditions, the concept of a commons has historically been most frequently attached to shared land in joint use by a village or community. The common theory of voluntary action presents organized collective action as consisting of shared purposes, shared resources and voluntary participation resulting in an evolving sense of mutuality, and moral order, consisting of shared norms of fairness and participation.

Book Reviews [1995, Vol. 22, No. 2], Victoria Beard

Accounting Historians Journal

Books reviewed are: Anthony G. Hopwood and Peter Miller, Eds., Accounting as Social and Institutional Practice Reviewed by Ross E. Stewart; Wolodymyr Motyka, Annotated Bibliography of Russian Language Publications on Accounting 1736-1917 Reviewed by Marc I. LeBow; Paul Omerod, The Death of Economics Reviewed by Scot A. Stradley; Graeme Donald Snooks, Economics without Time.- A Science Blind to the Forces of Historical Change Reviewed by Christopher J. Napier; Tony Tinker and Tony Puxty, Eds., Policing Accounting Knowledge: The Market for Excuses Affair Reviewed by Alan J. Richardson; Robert Van Riper, Setting Standards for Financial Reporting: FASB and the Struggle for …

View, 1995-1996, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

1995-1996 View magazine of Morehead State University.

Ua35/11 Student Honors Research Bulletin, Wku Honors Program

WKU Administration Documents

The WKU Student Honors Research Bulletin is dedicated to scholarly involvement and student research. These papers are representative of work done by students from throughout the university.

• Allen, Melody. Women in Control of Courtship in As You Like It, The Merchant of Venice and All's Well That Ends Well
• Amlani, Islamshah. Electron Stimulated Desorption of Alkali Halides
• Brillhart, Kelly. Women Without Men: Hemingway's Female Characters
• Burton, Lori. Financial Statements with Environmental Concerns: An Exploratory Study of the Impact on the Auditor's Role and Responsibilities
• Combs, Vicki. Dancing the Descent: Energy and Entrophy in William Carlos Williams
• Davis, Julie. Prelude to …

Msu Update, 1995, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

MSU Update Newsletters for 1995.