Digital Commons Network^™

Communicating Strategically – Talking Less, Targeting Better Qualitative Study On Corporate Communication’S Learning In Leading Global Companies, Lukasz M. Bochenek, Sam Blili

International Journal of Business and Technology

Companies need to communicate strategically in order to maintain dialogue and relationships with their stakeholders. In the crowded media and social media space the messages disappear in the noise generated by multiple actors. Therefore, to be heard the enterprises need to consider their communication strategically. It is not about the amount of information; it is about right targeting and usage of the right tools and channels. Social media allowed the companies to communicate directly with their stakeholders and customers. Different channels can address different stakeholders. This study focuses on a qualitative assessment of the learning patterns and profiles among 60 …

Using Social Media To Assess The Consumer Nutrition Environment: Comparing Yelp Reviews With A Direct Observation Audit Instrument For Grocery Stores, Ying Shen, Philippa Clarke, Iris N. Gomez-Lopez, Alex B. Hill, Daniel M. Romero, Robert Goodspeed, Veronica J. Berrocal, Vg Vinod Vydiswaran, Tiffany C. Veinot

Urban Studies and Planning Faculty Research Publications

Objective
To examine the feasibility of using social media to assess the consumer nutrition environment by comparing sentiment expressed in Yelp reviews with information obtained from a direct observation audit instrument for grocery stores.

Design
Trained raters used the Nutrition Environment Measures Survey in Stores (NEMS-S) in 100 grocery stores from July 2015 to March 2016. Yelp reviews were available for sixty-nine of these stores and were retrieved in February 2017 using the Yelp Application Program Interface. A sentiment analysis was conducted to quantify the perceptions of the consumer nutrition environment in the review text. Pearson correlation coefficients (ρ) were …

The Impact Of Terrorism On Consumer Sentiment: Evidence From Twitter Data, Kyla Scanlon

Posters-at-the-Capitol

This paper investigates the effects that 12 different terrorist attacks had on consumer sentiment, using data scraped from Twitter to determine a broad based emotional stance. This was inspired by my previous research that worked to determine the impact that terrorism had on the stock market. The goal of this research is to determine a more qualitative impact of terrorist attacks. I utilized Rapid Miner for data processing, and the Global Terrorism Database as my data source. The project began by examining the rise and fall of keywords and hashtags through sentiment analysis to measure reaction over time. The text …

The Impact Of Autonomous Ships On The Containerised Shipping Interface Of Global Supply Chains- And Networks : A Literature Examination Of Selected Stakeholder Perspectives, Dirk Johannes Janse Van Rensburg

World Maritime University Dissertations

No abstract provided.

News Co-Occurrence, Attention Spillover, And Return Predictability, Li Guo, Lin Peng, Yubo Tao, Jun Tu

Research Collection School Of Economics

We examine the effect of investor attention spillover on stock return predictability. Using a novel measure, the News Network Triggered Attention index (NNTA), we find that NNTA negatively predicts market returns with a monthly in(out)-of-sample R-square of 5.97% (5.80%). In the cross-section, a long-short portfolio based on news co-occurrence generates a significant monthly alpha of 68 basis points. The results are robust to the inclusion of alternative attention proxies, sentiment measures, other news- and information-based predictors, across recession and expansion periods. We further validate the attention spillover effect by showing that news co-mentioning leads to greater increases in Google and …

Asian Immigrants In Leadership Roles In The United States: Exploration For Leader Development, Ramil L. Cabela

USF Tampa Graduate Theses and Dissertations

Cultural identity and resource availability aspects in traditional leadership development literature remain understudied, especially among minority populations like Asian immigrants.

This study explores the leadership journeys of 24 United States immigrants from China, India and the Philippines using a phenomenological approach, primarily with semi-structured interviews. Experiences of 18 additional immigrant leaders published in popular media were also analyzed.

Data from the study reveals that Asian migrants’ roads to leadership in U.S. organizations are heterogeneous and characterized by either linear or nonlinear, overlapping phases of leader development where migrant leaders overcome assimilation challenges and leverage their unique, individual human capital to …

2018-October-15-English Ba Online Ranking, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Qualitative Explorations Into Customer Based Brand Equity (Cbbe) For Medical Tourism In India, Diya Guha Roy, Sujoy Bhattacharya, Srabanti Mukherjee

The Qualitative Report

The focus of our research is Customer Based Brand Equity (CBBE) in Indian medical tourism which has gained wider attention world-wide. To be able to operationalize CBBE (brand equity) for medical tourism scale development, we generated items for such a scale through content analysis. The research questions for this study were (a) What are the dimensions for a brand equity scale for medical tourism considering social, economic, and market influences? (b) How is culture along with an economic indicator such as infrastructure/superstructure relevant in the context of CBBE for medical tourism? and (c) To what extent does the content analysis …

School Of Culinary Arts & Food Technology - Autumn Newsletter 2018, James Peter Murphy

Other resources

The School of Culinary Arts and Food Technology, Autumn Newsletter captured the many events, research, awards, significant contributions and special civic and community activities which the students and staff members of the school have successfully completed up to the Autumn period of 2018. The successful completion of these activities would not be possible without the active and on-going support of the 'INSPIRED' friends of Culinary Arts (school sponsors).

Exploring How Learning Style Relates To General And Career Management Self-Efficacy Beliefs In A Managerial Context, Yoshitaka Yamazaki, Michiko Toyama, Roby Syaiful Ubed

Organization Management Journal

This study examined how learning style relates to self-efficacy beliefs in a managerial context. To make a theoretical frame, the study relied on Kolb’s experiential learning theory and a model of self-efficacy–performance relationship proposed by Gist and Mitchell. The study analyzed not only general efficacy but also specific efficacy focused on career management. Participants of this study consisted of 235 managers who worked for the Ministry of Finance in Indonesia. Results showed that managers’ learning orientation towards abstract conceptualization over concrete experience was associated with increased self-efficacy beliefs, whereas an orientation towards active experimentation over reflective observation was associated with …

07. Gender In Leadership, Illinois Mathematics And Science Academy

CORE

This module encompasses the controversy and broadness of gender. Students begin with recognizing their subconscious gender biases, followed by a providing them with a vernacular of culture to help students better understand and differentiate terms. Then the students will explore the fluidity of gender through discussion on gender X and transgender. Furthermore, there will be an activity about the origin of gender roles, and how that shaped gender roles today. The students will also be able to apply their learnings to the real world by learning how to resolve conflict regarding gender and sexuality.

The Making Of A Construct: Lessons From 30 Years Of The Kogut And Singh Cultural Distance Index, Ilya R. P. Cuypers, Gokhan Ertug, Pursey Pmar M.A.R. Heugens, Bruce Kogut, Tengjian Zou

Research Collection Lee Kong Chian School Of Business

The 30-year anniversary of Kogut and Singh’s (1988) groundbreaking study that introduced the concept of cultural distance and its accompanying measure provides the opportunity to take stock of what makes for a good construct. We organize our discussion around the issues of concept, algorithm, and data to clarify and gauge their contribution, before highlighting the impact of their work more generally. Many of the challenges raised by critical observers focus on one of these three dimensions. As there is value in looking systematically at the construct from concept to data, we set out the argument of the index and discuss …

The Human Penguin Project: Climate, Social Integration, And Core Body Temperature, H. Ijzerman, S. Lindenberg, I. Dalgar, S.S.C. Weissgerber, R.C. Vergara, A.H. Cairo, M.V. Colic, P. Dursun, N. Frankowska, R. Hadi, C.J. Hall, Y. Hong, C.P. Hu, J. Joy-Gaba, Sim Su-Hsien, Samantha

Research Collection Lee Kong Chian School Of Business

Social thermoregulation theory posits that modern human relationships are pleisiomorphically organized around body temperature regulation. In two studies (N = 1755) designed to test the principles from this theory, we used supervised machine learning to identify social and non-social factors that relate to core body temperature. This data-driven analysis found that complex social integration (CSI), defined as the number of high-contact roles one engages in, is a critical predictor of core body temperature. We further used a cross-validation approach to show that colder climates relate to higher levels of CSI, which in turn relates to higher CBT (when climates get …

Optimizing Strategic Sourcing In The Healthcare Supply Chain With Consideration Of Physician Preference And Vendor Scorecards, Parimal Kulkarni

Dissertations

This research focuses on the design of a procurement model for expensive medical supplies in a healthcare supply chain. A deterministic optimization model generates recommendations for optimal purchases of products in a given planning period. The model combines common concepts of supply chain procurement such as leveraging tiered pricing, ensuring supply base diversity with phenomena unique to healthcare supply chain such as consideration of physician preference for products. The deterministic optimization model minimizes total spend over a chosen planning period with consideration of four key decision parameters:

• Physician preference requirements (which are imposed as rules on product substitutability),
• Upper limits …

Perils Of Hollywood Whitewashing?: A Review Of 'Ghost In The Shell' Movie, Kosuke Mizukoshi

Markets, Globalization & Development Review

'Ghost in the Shell' was first produced as a Japanese animated film in 1995. The movie and its sequels established a cult status due to the philosophical depth in portraying the posthuman condition. It was remade as a live action Hollywood film in 2017; and this version failed at the box office. One reason had to be the “whitewashing” issue – that the female protagonist was played by a white actress in the Hollywood movie, rather than a Japanese character as in the original anime. This review essay critically discusses issues of whitewashing, racial ‘identity’, the shifting identity of the …

Iba Newsletter [September 2018], Communications & Public Affairs Department

IBA News

No abstract provided.

When Humor Hurts: The Detrimental Effect Of Humor On Brand Attitudes After A Brand Transgression, Lama Lteif

Dissertations, Theses, and Capstone Projects

This work builds on extant research on humor and brand transgressions to demonstrate that the use of humor in brand communication strategies reduces brand attitudes after a transgression. A set of six studies, including a quasi-field study and a field study, show that the use of humor reduces brand trust after a transgression, which in turn, reduces brand attitudes.

Essays On Innovation, Analyst Coverage, And Corporate Finance, Yang Liu

Dissertations, Theses, and Capstone Projects

This dissertation consists of three chapters that encompass corporate innovation, analyst coverage, public firm disclosure, and institutional investors.

A Closed Mouth Gonna Get You Nothin’: How Conflict Is Handled After Diversity And Inclusion Training, Enrico E. Manalo

Graduate Masters Theses

Diversity and Inclusion training is often used in organizations to engage with the increasing demographic diversity in the United States. However, many organizations continue to base their trainings and initiatives on a paradigm which was primarily motivated to prevent litigation, rather than to ensure economic opportunity for all. Over time, such Diversity efforts failed in many documented instances to ensure such opportunities and in fact, created a host of unwanted side-effects, such as employee turnover, job dissatisfaction, and misconceptions regarding the soundness of Diversity and Inclusion efforts.

However, a number of organizations have undertaken Diversity and Inclusion efforts in earnest. …

Yelp’S Review Filtering Algorithm, Yao Yao, Ivelin Angelov, Jack Rasmus-Vorrath, Mooyoung Lee, Daniel W. Engels

SMU Data Science Review

In this paper, we present an analysis of features influencing Yelp's proprietary review filtering algorithm. Classifying or misclassifying reviews as recommended or non-recommended affects average ratings, consumer decisions, and ultimately, business revenue. Our analysis involves systematically sampling and scraping Yelp restaurant reviews. Features are extracted from review metadata and engineered from metrics and scores generated using text classifiers and sentiment analysis. The coefficients of a multivariate logistic regression model were interpreted as quantifications of the relative importance of features in classifying reviews as recommended or non-recommended. The model classified review recommendations with an accuracy of 78%. We found that reviews …

Synergy Between Green Supply Chain Management And Green Information Systems On Corporate Sustainability: An Informal Alignment Perspective, Zhaojun Yang, Jun Sun, Yali Zhang, Ying Wang

Information Systems Faculty Publications

At the corporate level, green innovation is essential for environment protection and sustainable development. Green supply chain management (GSCM) and green information system (GIS) are two important pillars of green innovation. This study investigates the possible alignment between them in terms of the synergistic effect on corporate sustainability. Based on the task-technology fit model, GSCM and GIS can be viewed as the task- and technology-side endeavors. The extant conceptualization of the fit between a task and a technology assumes their interdependence, but efficiency-oriented GSCM and technology-driven GIS are relatively independent from each other as they can be carried out separately. …

Testing Market Response To Auditor Change Filings: A Comparison Of Machine Learning Classifiers, Richard Holowczak, David Louton, Hakan Saraoglu

Finance Department Faculty Journal Articles

The use of textual information contained in company filings with the Securities Exchange Commission (SEC), including annual reports on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K, has gained the increased attention of finance and accounting researchers. In this paper we use a set of machine learning methods to predict the market response to changes in a firm's auditor as reported in public filings. We vectorize the text of 8-K filings to test whether the resulting feature matrix can explain the sign of the market response to the filing. Specifically, using classification algorithms and a …

Critical Success Factors Of Internet Of Things Applications In Taiwan?€(Tm)S International Commercial Ports, Tan-Shou Shee, Guo-Y Gan, Hsuan-Shih Lee

Journal of Marine Science and Technology–Taiwan

Rapid technological developments have led to innovations in international commercial port operations worldwide. Leading ports have effectively applied new technologies to integrate their port resources. These ports have used the new technologies to reduce waste, thereby increasing their global influence and economic value. The Internet of things (IoT) enables vehicles, devices, and other items embedded with sensors and actuators to exchange data across an established network. IoT technology has been extensively applied in commercial ports, including in cruise-assisting transportation systems that simultaneously manage port electricity, water, and energy use. This study suggests that technology development and user trust should receive …

Evaluation Of The Key Development Factors For The Shanghai Cruise Tourism Industry Using An Interval-Valued Fuzzy Number Method, Qian-Feng Wang, Hsuan-Shih Lee, Jian-Yong Shi, Feng-Ming Tsai, Guo-Y Gan

Journal of Marine Science and Technology–Taiwan

Rapid development has occurred in the cruise tourism sector in Asia accompanied by a global cruise market shift to the East. Rapid economic development has led to substantial growth in China’s cruise tourism. Because of this rapid development and new demand for cruise tourism, Shanghai has become the largest cruise port in Asia. Because Shanghai is under pressure from the increasing demand for cruises, analyzing the key factors for developing the cruise tourism industry in the city is necessary. The main purpose of this study was to evaluate the key developmental factors of Shanghai’s cruise tourism industry by using an …

Best Integrated Writing 2018 - Complete Edition

Best Integrated Writing

Best Integrated Writing includes excellent student writing from Integrated Writing courses taught at Wright State University. The journal is published annually by the Wright State University Department of English Language and Literatures.

Reporting The Impact Of Student Centered Learning (Scl): Interactive Learning Experience Base On Small-Scale Study In Undergraduate Business Classes., Safaa Shaaban

Business Administration

This paper presents an examination of the student response to a small-scale experiment in Student Centred Learning (SCL) in undergraduate business classes. This experiment tests the benefits and the impact of Student Centred Learning approach. Also, this approach will help to discover and identify students at risk. This experiment examined the twelve principles of SCL in the Faculty of Business Administration, Economics & Political Science (BAEPS) as a part of teaching and learning strategy and action plans. Feedback was collected from three student groups undertaking different modules at three levels within the Business Department. Each module applied SCL for the …

Essays On Performance Implications Of Social Media For Established And Nascent Firms, Alireza Golmohammadi

Graduate Theses and Dissertations

The possibility of large-scale communication with stakeholders brought about by social media has made these new channels of communication an important arena for spending marketing budgets. Despite the increasing share of social media in firms’ marketing budget, there is significant heterogeneity in firms’ social media communication practices even within the same venue and among firms from the same industry. As such, there is need for more research on how firms can leverage social media to achieve better performance. In order to address this broad question, two essays have been designed and executed.

The first essay utilizes integrated marketing communication as …

A Cross-Cultural Investigation Of The Relationship Between Customer Demographics And Hotel Room Price Perception, Jinhua Hong

UNLV Theses, Dissertations, Professional Papers, and Capstones

In this paper, the researcher explored the significant effect of multiple demographics, age, gender, marital status, and culture, on a customer’s perception of hotel room prices. The customer’s perception of hotel room rates was assessed by three variations, perceived value, perceived fairness, and willingness to pay. Descriptive statistics, MANOVA, and ANOVA were applied in this study. The results demonstrated that age, gender, and marital status had a significant impact on a customer’s perceived value; age, gender, and culture significantly influenced a customer’s perception of fairness; yet, none of these demographics had a significant impact on a customer’s willingness to pay. …

The Hierarchical Effects Of Employee Choice Of Language: The Role Of Customer Bilingualism And Self-Concept Clarity, Fuad Hasan

Theses and Dissertations

The impact of the choice of language is continuously widening and deepening in different socio-political contexts due to globalization and multiculturalism (Heller, 2010). A nascent stream of research (Zolfagharian, Hasan, & Iyer, 2017) also suggests that, in multicultural service encounters, employee choice of language affects customer perceived interaction quality, which in turn influences a host of outcome constructs germane to service researchers. Therefore, this dissertation focuses on how employee choice of language works in customer mind and shapes their attitude toward service interaction and the service itself. The exploration of this underlying psychological mechanism is expected to provide answers to …

Ya No Tengo Vecinos: Local Understandings Of Neighborhood Change In Cusco, Peru, Kalyn Mae Finnell

Architecture and Planning ETDs

This thesis involves the San Blas neighborhood in the Historic Center of Cusco, Peru. It aims to better understand local effects of the changes that San Blas has undergone since the 1990s and to explore possibilities related to improving the qualities of life of long-term residents (vecinos) who have lived in San Blas for at least two generations. It has two principal objectives: 1) Make recommendations to present to various public and private entities who have a presence and influence over the San Blas neighborhood to improve the likelihood that vecino demands are heard, 2) Illuminate the ways that vecinos …