Digital Commons Network^™

Artificial Intelligence Capabilities, Generational Involvement, And Competitive Performance: Case Of Tunisian Family Businesses, Rim Gafsi

Journal of Global Business Insights

Anchored in Dynamic Capabilities Theory, this study examines the effect of Artificial Intelligence (AI) capabilities on the competitive performance of family firms and the moderating role of generational involvement. Using survey data from 120 Tunisian family firms adopting AI between 2021 and 2024 and applying confirmatory factor analysis and structural equation modeling, the findings show that AI capabilities significantly enhance firm performance, while generational involvement has no moderating effect. This challenges the assumption that intergenerational transitions inherently drive innovation and provides novel evidence from Tunisia that performance gains stem primarily from the strategic integration of AI rather than generational dynamics. …

Digital Marketing And Consumer Behaviour In Travel Services: A Conceptual Framework On The Mediating Role Of Brand Trust, Omar Abdulaziz Sultan Abdullah, Junainah Binti Mohd Mahdee, Nurazlin Binti Mohd Fauzi

International Journal of Management, Finance and Accounting

Digital marketing shapes each moment of the contemporary travel journey, yet limited evidence still obscures how individual tactics foster purchase decisions. This conceptual study will develop an integrative framework that integrates four core touch-points, including social media marketing, email marketing, search engine marketing, and online reviews on travellers’ purchase intentions, positing brand trust as the central psychological mechanism. Guided by the Stimulus-Organism-Response theory, thirteen propositions will specify both the direct effects of each touch-point on trust and purchase intention, and trust as a mediator role. To demonstrate the mechanism for empirical validation, future research will conduct a purposive sampling of …

Understanding The Happiness Journey Of International Students Through Maslow's Lens: A Qualitative Study Beyond Academics, Kyra Law Ley Sy

International Journal of Management, Finance and Accounting

This research investigates the factors contributing to happiness among international students at a Malaysian university through a qualitative, semi-structured questionnaire administered to 10 students (5 female and 5 male) from nine countries. Four key themes emerged, aligning with Maslow’s Hierarchy: 1) Personal Achievement and Academic Fulfillment- happiness derived from educational success and career progress; 2) Social Connection and Belonging- the importance of relationships and cultural integration; 3) Health and Environmental Comfort- adaptation to climate and living conditions; and 4) Internal Reflection and Emotional Regulation- the impact of mindset and coping mechanisms on overall happiness. The research demonstrates that international student …

Building A Pathway Of Genai-Enabled Capabilities For Supply Chain Management, Mario Henrique Callefi, Elza Magalhães, Léony Luis Lopes Negrão, Matthias Thürer, Janaina Siegler, Ivan Tomašević, Moacir Godinho Filho

Scholarship and Professional Work - Business

The integration of Generative Artificial Intelligence (GenAI) into Supply Chain Management (SCM) has accelerated rapidly. However, limited understanding exists on how GenAI-enabled capabilities should be prioritised to create sustained value. Existing research predominantly describes applications but overlooks the hierarchical structure of underlying capabilities required for effective adoption. In response, this study develops a capability-oriented framework grounded in the Task Technology Fit (TTF) perspective. A Systematic Literature Review identified capabilities, which were refined via Fuzzy Delphi and structured using Interpretive Structural Modeling (ISM) with Fuzzy MICMAC. The resulting framework was corroborated through secondary case analyses of DHL Supply Chain and Walmart, …

Firm-Level Political Risk And Earnings Manipulation, Hui Liang James, Thanh Ngo, Jurica Susnjara

Accounting, Finance, Information Systems, and Business-Law Faculty Publications and Presentations

Using recently developed proxies for firm-level political risk and earnings manipulation, we test the limited attention theory. Contrary to Hirshleifer and Teoh’s core prediction that investor attention is associated with less managerial manipulation, we find that firm-level political risk, serving as a proxy for investor attention, is positively associated with manipulative earnings management, using both accruals and real activities. The results are robust to alternative proxies for political risk and earnings manipulation, various techniques addressing endogeneity concerns, and subsamples of firms with different earnings manipulation incentives. Moreover, we find that the negative relation between earnings manipulation and subsequent operating performance …

Are Less Hierarchical Firms Organized Around Stronger Cultures? Evidence From Big Data, Arianna Marchetti, Phanish Puranam

Research Collection Lee Kong Chian School Of Business

Research Summary: Are less hierarchical firms organized around stronger cultures instead? We analyze 1.5 million employee reviews on Glassdoor.com from 23,000 US-based firms, alongside data on managerial hierarchy estimated from 42 million professional social media profiles. Our findings confirm a negative association between managerial hierarchy and organizational culture strength. We explore two potential explanations for this association: Functional equivalence between the two, and culture fragmentation caused by managerial hierarchy. Multiple correlational tests show support for functional equivalence as a plausible explanation for the observed negative correlation. Our findings enhance our understanding of the complex relationships between organizational structure and culture …

The Effects Of Linguistic Ostracism On Job Performance. A Replication And An Extension, John Fiset, Devasheesh P. Bhave

Research Collection Lee Kong Chian School Of Business

We examined the phenomenon of linguistic ostracism—instances where a focal workgroup member perceives other members of their workgroup have rejected and/or excluded them by using a language they cannot comprehend. In a 2021 article, Fiset and Bhave observed that linguistic ostracism was related to two dimensions of job performance (interpersonal citizenship and deviance) and that disidentification served as an explanatory mechanism for the linguistic ostracism–job performance relationship. We constructively replicate and extend their work in several ways. First, we replicate prior effects on interpersonal citizenship and deviance and extend their work to focus on a third dimension of job performance: …

The Distinctiveness Effect: How Cross-Country Dissimilarities Influence Governance Decisions, Ilya Cuypers, Gokhan Ertug, Niels G. Noorderhaven, Korcan Kavusan

Research Collection Lee Kong Chian School Of Business

Transaction cost theory is one of the most commonly used theories to explain how firms govern their economic activities. In the context of cross-border collaborations, transaction cost theory proposes that dissimilarities between the partners’ home countries, which constitute a key source of behavioral uncertainty, affect how collaborations are governed (i.e. whether firms opt for equity joint ventures or non-equity alliances). Although many firms are likely to face more than one dimension of dissimilarity—for example, in terms language and religion, as well as culture—studies in transaction cost theory typically focus on how each source of dissimilarity impacts governance choices independently, in …

Unveiling Perceived Gender Bias In Middle Eastern Academia: Cross-Country Analysis Of Women’S Leadership, Laila Mohebi, Amani K.Hamdan Alghamdi, Sadia Shaukat

All Works

Gender bias remains a significant systemic barrier for women in academic leadership, restricting both career advancement and influence that creates a leadership gap, accenting the need for evidence-based strategies to promote equity and inclusive leadership pathways. Guided by social role theory, which explains in what way incongruence between communal female roles and agentic leadership roles leads to prejudice against women leaders, we investigated their perceptions of gender bias across four countries each with different local sociocultural gender norms, religious interpretations and national policies: Saudi Arabia, the United Arab Emirates, Bahrain and Pakistan. Employing a cross-national comparative and descriptive research design, …

European Management Studies 2025, Vol. 23, No. 3

European Management Studies

European Management Studies 2025, vol. 23, no. 3

From Operations To Outcomes: The Role Of Industry 4.0 In Customer Management And Financial Performance, Hong Long Chen

Management Dynamics

Despite extensive research on Industry 4.0 (I4.0) technologies, relatively little attention has been given to their impact on financial performance at the firm level. This study proposes a model to investigate the links between I4.0 implementation level (I4.0IL), supply chain management performance (SCMP), customer management performance (CMP), and company financial outcomes using bootstrap-based structural equation modeling (SEM) with data from 91 companies across various sectors. The results of the bootstrap-based SEM with 1,000 resamples show that SCMP significantly influences both CMP and company financial performance, and CMP also significantly impacts financial performance. While I4.0IL does not significantly amplify the effects …

Segmenting Religious Tourists Based On Google Maps Reviews Using Latent Semantic Analysis And Hierarchical Clustering, Senthilkumaran Piramanayagam, Jyothi Mallya, Kartikeya Bolar

International Journal of Religious Tourism and Pilgrimage

Researchers in the tourism industry and academics are interested in analysing and extracting conclusions from user-generated data because they offer valuable insights into visitors’ motives, experiences, and consumption behaviour. However, religious tourists’ data have rarely been explored specifically in segmentation studies. Therefore, this study aims to segment religious tourists based on their Google Map reviews using Latent Semantic Analysis (LSA) and hierarchical clustering. These analyses have resulted in three distinct segments: heritage explorers, aesthetes, and self-transcendence seekers. While heritage explorers are interested in learning about the cultural and historical significance of a site, aesthetes appreciate its beauty and art, while …

Automating Academia: Implications Of Genai Use In Doctoral Research And Online Mentoring, Cheryl Burleigh, Andrea M. Wilson

Journal of Online Mentoring

This study critically examines the use of generative artificial intelligence (GenAI), specifically ChatGPT, in the development of doctoral dissertation proposals, highlighting both its potential and its ethical implications. Through a content analysis of a dissertation proposal created using ChatGPT, the study investigates how GenAI supports structural organization, academic writing, and citation formatting while exposing significant concerns related to fabricated references, methodological misalignment, and diminished scholarly rigor. Although GenAI accelerates the proposal-writing process, its outputs often lack the depth, coherence, and originality expected at the doctoral level, thereby threatening the integrity of academic research. Findings reveal that GenAI-generated content may deceive …

Amazigh Identity: From Discrimination To Reconciliation—A Struggle For Recognition, Khalid Ouassou

Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)

This paper analyzes the conditions that fostered the emergence of a renewed identity perspective grounded in Amazigh linguistic and cultural rights. It traces the trajectory from denial to recognition after decades of advocacy, across institutional, political, public‑policy, and legal arenas. The article also argues that further guarantees and implementation measures remain necessary to secure the effective enjoyment of Morocco’s linguistic and cultural pluralism and to consolidate a durable process of reconciliation and recognition.

Linguistic Inequalities And Social Mobility In Morocco, Ismahane El Kallal

Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)

Morocco’s plurilingual context assigns unequal status and functions to languages and varieties, turning linguistic resources into potential instruments of domination and discrimination. This article examines how linguistic inequalities affect social mobility by shaping access to educational credentials, socially valued occupations, and opportunities for social advancement. Drawing on an empirical study, it shows how unequal linguistic capital influences communication, self‑confidence, and social positioning, and how these inequalities are reproduced through institutions and everyday interactions.

Marketing Strategy In The Age Of Ai, Mary C. Martin

All Open Educational Resources

Marketing Strategy in the Age of AI is an Open Educational Resource designed to help students master foundational marketing strategy while understanding how artificial intelligence is reshaping marketing practice. The textbook emphasizes core strategic thinking and positions AI as a tool that enhances, rather than replaces, human judgment and decision-making. The book covers key areas of marketing strategy across the marketing mix, including environmental analysis, market research, product development, pricing, distribution, and promotion. Each chapter introduces established marketing frameworks and then explores how AI-driven tools and data improve insight, speed, and effectiveness in real-world marketing decisions. Examples and cases highlight …

From Miso To Tray-C: The Impact Of Hedonic And Utilitarian Name Preference On Non-Humanoid Service Robots In Restaurants, Fatmah Almeer, Amit Sharma

ICHRIE Research Reports

Service robots are become common in the restaurant industry. Robot suppliers recommend business name such robots to increase the likelihood of their acceptance by employees and consumers. The purpose of this study was to investigate the preferences of robot names representing "Utilitarian" and "Hedonic" attributes. Our findings show that study respondents had a significantly stronger preference for hedonic names compared to utilitarian names. Names with hedonic attributes were perceived positively and were considered more trustworthy. The name identified through this study was adopted for the service robot at a hospitality management program in the United States. This report also provides …

When And Why Managerial Responseswork: A Dual-Process Model Of Linguistic Cues, Review Rating, And Usefulness, Jungwon Lee, Cheol Park

Asia Marketing Journal

This research develops and empirically tests a contingency model explaining how specific linguistic characteristics of a firm's response to an online review influence the review's usefulness. We argue that the diagnostic value of different linguistic cues is contingent upon the reader's information processing mode-systematic versus heuristic-which is triggered by the valence of the original review's rating. An econometric analysis of 41,704 review-response dyads from TripAdvisor reveals that a conceptual cue (personalization, operationalized as topical relevance) and a perceptual cue (readability) both significantly increase review usefulness. In contrast, another perceptual cue (Linguistic Style Matching) decreases usefulness, a finding we interpret as …

Bridging The Divide Between Scholarly And Popular Leadership Writing, Nathan S. Hartman, Thomas A. Conklin

Faculty Publications – Management

Leadership writing occupies a space between theoretical complexity and the human desire for practical insight. While popular leadership books often achieve wide resonance without scholarly rigor, academic journal articles frequently achieve rigor without broader relevance. Our article offers reasons for this bifurcation and suggests the use of the hermeneutic circle as a frame to interpret popular leadership texts not as threats to academic credibility, but as opportunities for reflection and reorientation. Through the hermeneutic circle, the relationship between scholarly and popular texts is conceptualized as recursive interplay between parts (e.g., rigor, audience) and wholes (e.g., influence, disciplinary norms). Rather than …

Arts Cures: A Business Plan For Integrating Art As A Biometric Tool For Sensory Wellbeing In Commercial Ecosystems, Xinuo Zhang

MA Projects

In an era of heightened connectivity and data-driven metrics, modern society faces a crisis of sensory impoverishment and emotional disconnection. While technology quantifies human experience, it often fails to address the visceral need for authentic feeling. This business plan proposes "Arts Cures," a venture that repositions art from a passive commodity to an active, systemic solution for well-being. By leveraging insights from neuroscience, design theory, and existential philosophy, Arts Cures develops a suite of B2B and B2C services that integrate art as functional, biometric-responsive infrastructure. Our core offerings include AI-driven sensory pods for real-time emotional regulation, data-informed curatorial services for …

The Language Of Value: Lot Note Complexity And Auction Performance In Abstract Expressionism, Artur Sharifullin

MA Theses

This thesis asks a simple question: does the language in lot notes relate to price and to whether a lot beats or misses its estimate? I study eight Abstract Expressionist artists: Ad Reinhardt, Adolph Gottlieb, Barnett Newman, Franz Kline, Joan Mitchell, Lee Krasner, Robert Motherwell, and Sam Francis because their works are less representational and often need supporting text to explain the context. The main sample includes only lots sold for more than $1 million at Christie’s or Sotheby’s in New York or London over the past ten years. I measure a small set of writing features that are easy …

Aura For Sale?: Art Merchandise And The Totalizing Culture Of Reproduction, Lily Paternoster

MA Theses

The art historical discipline largely excludes art merchandise from critical analysis, relegating it to being a marketing gimmick or gift shop opportunity. This failure to reconcile with the rapidly expanding enterprise for brand collaborations with fine artists has led to an overwhelming and unregulated commercial licensing industry, similar in mystique and ascend to that of the fine art market. Through the case studies of two post-humous artists and two living- Keith Haring, JeanMichel Basquiat, KAWS (Brian Donnelly), and Maurizio Cattelan- I argue that art merchandise exists on a constantly fluctuating scale between democratizing force and commodity. Despite its status on …

Wings Of Perception: Investigating Customer Sentiments In Indian Aviation Sector, Yashodhan Karulkar, Kaiwan Vaghchhipawala, Aditya Trivedi, Anushree Talekar

Journal of International Technology and Information Management

India's aviation sector, a key contributor to the nation's economy, has experienced rapid growth, supporting nearly 7.5 million jobs and contributing approximately $30 billion annually to the GDP (Gross Domestic Product). The growth, driven by increased demand for air travel and government incentives, has resulted in more competition among carriers. In the competitive market, it is necessary to understand customer preferences to enhance the quality of service and maintain a competitive edge. The dissemination of customer opinions on social media and review platforms offers airlines the opportunity to access passenger views. However, extracting useful information from this unstructured data is …

Advancing Ethical Innovation In Human–Ai Collaboration: Trust And Legitimacy In Technology-Mediated Teams, Sanket Ramchandra Patole

Human Resource Development Theses and Dissertations

Human Resource Development (HRD) confronts a central paradox in the digital age. The technologies designed to broaden access to learning and collaboration often reproduce the same social hierarchies that HRD seeks to challenge. Artificial intelligence (AI), digital collaboration platforms, and algorithmic management are widespread features of organizational life. Yet these systems do not generate inclusive outcomes for all workers. Women of Color (WoC), situated at the intersection of racialized, gendered, and technological structures, experience digital transformation as both possibility and constraint. They encounter opaque decision systems, diminished authority in virtual teams, and digitally-mediated microaggressions, while also developing new capacities for …

The Level Of Faculty Members' Awareness At The University Of Tabuk Of The Importance Of Using Artificial Intelligence Applications In Teaching According To Selected Demographic Variables, Mufleh Bin Qublan Bin Bajad Al Judea

University of Tabuk Journal for Humanities and Social Sciences

The present study investigates the level of awareness among faculty members at the University of Tabuk regarding the importance of employing artificial intelligence (AI) applications in teaching. To achieve this aim, the study examines the influence of several demographic and professional variables, including academic rank, gender, years of teaching experience, and the level of training in artificial intelligence. A descriptive-analytical approach was adopted, and data were collected through a questionnaire administered to a sample of faculty members in the College of Education. The results revealed no statistically significant differences in awareness levels attributable to academic rank, gender, or teaching experience. …

Sociocultural Outsidership In Entrepreneurship: Rethinking The Double-Edged Role In Marginalisation, Robert J. Pidduck, Susana C. Santos, Eric W. Liguori, Reginald Tucker, Alexander Newman

Management Faculty Publications

This editorial introduces the special issue on marginalisation and entrepreneurship. While entrepreneurship research has long examined the impact of economic deprivation and structural barriers, far less attention has been given to sociocultural elements of outsidership – such as status incongruence, class-based identity conflict or cultural misalignment, among other related facets. We bring these dynamics to the fore, offering a conceptually rich yet ideologically neutral lens through which to understand how outsider dynamics can shape entrepreneurial cognition, legitimacy and venture development. Further, by synthesising emerging work across fragmented literatures, we propose a research agenda that explores sociocultural outsidership not only as …

Corporate Disclosure Meets Natural Language Processing: Topic Modeling, Disclosure Strategy, And Audit Implications, Wanxin Yu

2026

Corporate disclosures serve as a critical channel for firms to communicate their financial performance, strategic initiatives, and firm-specific risks. In recent years, rapid advances in natural language processing (NLP) have provided powerful new tools for extracting insights from the growing volume and complexity of corporate disclosures. This dissertation consists of three studies that explore how advanced textual analysis can reveal deeper insights into corporate disclosures, managerial behavior, and auditor practices.

The first paper (co-authored) develops a topic-based approach to measuring the substantive content of risk factor disclosures. Using an embedding-based topic modeling framework, we identify 30 interpretable risk topics and …

Presupposition In Shaqraa Al-Madkhali's "I Almost See Me": A Pragmatic Study, Hadiah Faiz Monawer Alrashidy

University of Tabuk Journal for Humanities and Social Sciences

This research investigates the presuppositions inherent in the poetic collection (Diwan) titled "Akadu Arani" (I Almost See Myself) by the poetess, Shaqra al-Madkhali. The study aims to categorize these presuppositions and analyze their functional role in articulating the poetess's intentionality, ultimately facilitating the efficacy of the communicative process. Methodologically, the paper adopts a pragmatic framework complemented by a descriptive-analytical approach. The study is organized into an introduction, a theoretical preamble on the concept of presupposition, and five core analytical sections: (1) Existential, (2) Factive, (3) Lexical, (4) Structural, and (5) Non-factive presupposition. The investigation concludes with several key findings, most …

A Stylistic Analysis Of Abu Tammam's Poem "Aya Wayla Al-Shaji Min Al-Khali", Fatimah Abdullah Al Shammry

University of Tabuk Journal for Humanities and Social Sciences

This research undertakes a stylistic study of Abu Tammam's poem "Aya Wayl al-Shajiyy min al-Khaliyy," seeking to reveal the aesthetic and semantic characteristics that distinguish the stylistic structure of his poetry. The study adopted the stylistic approach as a theoretical and analytical framework for examining the poetic text through its phonetic, syntactic, semantic, and rhetorical levels, based on a perspective that views language as a tool for generating both meaning and emotion. The research consists of two main sections: the first addresses the theoretical framework, including the definition of stylistics, its origins, methods, and trends, alongside a biographical overview of …

Ceo Linguistic Stress And Abnormal Stock Returns Evidence From S&P 500 Earnings Conference Calls, Yiqi Sun

CMC Senior Theses

Stress is pervasive among corporate executives, yet its effect on firms' future abnormal return remains largely unexplored. This paper examines whether CEO's Linguistic stress exhibited during earnings conference calls predicts future abnormal stock returns. I provided a Large Language Model (Claude Sonnet 4.6) psychology-backed prompts to analyze CEO stress from linguistic patterns in 7491 earnings call transcripts from 470 companies in the S&P 500 during 2020-2024. I found three main results. First, the CEO linguistic stress is negatively and significantly associated with the immediate market reaction, with a one-unit increase in stress score associated with a 0.9% decrease in the …