Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- Singapore Management University (207)
- Technological University Dublin (130)
- University of Mississippi (98)
- Walden University (92)
- Brigham Young University (77)
-
- Morehead State University (72)
- Edith Cowan University (68)
- California State University, San Bernardino (67)
- Kennesaw State University (63)
- University of South Florida (55)
- Old Dominion University (44)
- University of Texas Rio Grande Valley (42)
- Southern Methodist University (41)
- City University of New York (CUNY) (34)
- Seton Hall University (33)
- University of Nebraska - Lincoln (33)
- Universitas Indonesia (31)
- Georgia Southern University (30)
- Nova Southeastern University (30)
- University of Nevada, Las Vegas (30)
- East Tennessee State University (29)
- Liberty University (29)
- Case Western Reserve University (28)
- Grand Valley State University (26)
- University of South Carolina (25)
- Western Kentucky University (25)
- Bowling Green State University (24)
- National Taiwan Ocean University (24)
- New Jersey Institute of Technology (24)
- Portland State University (24)
- Keyword
-
- Leadership (80)
- Marketing (59)
- Management (41)
- Communication (40)
- Business (37)
-
- Culture (36)
- Social media (32)
- Machine learning (31)
- Entrepreneurship (30)
- Artificial intelligence (29)
- Education (26)
- Language (25)
- Artificial Intelligence (23)
- China (22)
- Advertising (21)
- Consumer behavior (21)
- Globalization (21)
- Natural language processing (21)
- Technology (21)
- Diversity (20)
- Gender (20)
- Performance (19)
- Philanthropy (19)
- Strategy (18)
- Text mining (18)
- Higher education (17)
- Information (17)
- Generative AI (16)
- Development (15)
- Identity (15)
- Publication Year
- Publication
-
- Research Collection Lee Kong Chian School Of Business (122)
- Walden Dissertations and Doctoral Studies (82)
- Faculty Publications (76)
- Theses and Dissertations (72)
- International Journal of Religious Tourism and Pilgrimage (47)
-
- Dissertations (39)
- Electronic Theses and Dissertations (35)
- Morehead State Press Release Archive, 1961 to the Present (35)
- Research outputs 2022 to 2026 (34)
- Historical Working Papers (32)
- Accounting Historians Journal (30)
- Organization Management Journal (30)
- Research Collection School Of Computing and Information Systems (30)
- USF Tampa Graduate Theses and Dissertations (25)
- Journal of Marine Science and Technology–Taiwan (24)
- ETSU News (23)
- Articles (22)
- Asia Marketing Journal (21)
- Communications and Marketing Publications Archive (21)
- Journal of International Technology and Information Management (21)
- Student Scholarship (21)
- Research Collection School Of Accountancy (20)
- Conference papers (19)
- The Foundation Review (19)
- Dissertations and Theses Collection (Open Access) (18)
- Antioch University Dissertations & Theses (17)
- Doctoral Dissertations and Projects (17)
- International Journal for Business Education (17)
- The Journal of Values-Based Leadership (17)
- Honors Theses (16)
- Publication Type
- File Type
Articles 1441 - 1470 of 2943
Full-Text Articles in Entire DC Network
Evolution Of Corporate Reputation During An Evolving Controversy, Siyoung Chung, Mark Chong, Jie Sheng Chua, Ji Cheon Na
Evolution Of Corporate Reputation During An Evolving Controversy, Siyoung Chung, Mark Chong, Jie Sheng Chua, Ji Cheon Na
Research Collection Lee Kong Chian School Of Business
Purpose: The purpose of this paper is to investigate the evolution of online sentiments toward a company (i.e. Chipotle) during a crisis, and the effects of corporate apology on those sentiments. Design/methodology/approach: Using a very large data set of tweets (i.e. over 2.6m) about Company A’s food poisoning case (2015–2016). This case was selected because it is widely known, drew attention from various stakeholders and had many dynamics (e.g. multiple outbreaks, and across different locations). This study employed a supervised machine learning approach. Its sentiment polarity classification and relevance classification consisted of five steps: sampling, labeling, tokenization, augmentation of semantic …
You Want More When You Have Something In Your Hand, Hakkyun Kim, Youngjee Han, Eunmi Jeon
You Want More When You Have Something In Your Hand, Hakkyun Kim, Youngjee Han, Eunmi Jeon
Asia Marketing Journal
In this research, two studies show that the bodily experience of holding objects in the hand is tied to the mental concept of acquiring material wealth. Holding objects in the hand (a) increased people’s desires for possessing fairly luxurious goods (Study 1) and (b) made people judge a controversial issue (e.g., “sweatshops” run by global companies) more favorably based on wanting to generate more wealth for individuals and society rather than on humanitarian concerns (Study 2). These results provide evidence that the bodily experience not only helps to represent an abstract concept but also can shape attitude and judgment congruent …
Navigating Sino-American Business Relationships, Ryan Stenquist
Navigating Sino-American Business Relationships, Ryan Stenquist
Marriott Student Review
Relationships between American and Chinese companies have never been more important or profitable as they are now. With linguistic, moral, governmental, and legal systems developed entirely independent of each other for thousands of years, these relationships also prove the most difficult and complex to navigate. This article explores mistakes foreigners often make while doing business in China, the current environment and culture of joint ventures with native Chinese, and how to succeed in the challenging yet rewarding economy now opening up to the world.
Full Issue: The Balancing Act (Volume 2: Issue 3), Marianna Richardson
Full Issue: The Balancing Act (Volume 2: Issue 3), Marianna Richardson
Marriott Student Review
The balancing act of contemporary life can be exhausting. Rarely is rewarding work, deeply satisfying relationships, and rejuvenating self-care tied up in a package and delivered on your doorstep. Sandholtz, Derr, Buckner, and Carlson, ask the question, “Has life for the dedicated post-modern careerist been reduced to ‘You’re born, you juggle, then you die?’” Hopefully, that is not the pre-destined fate of all contemporary adults.
In this issue of Marriott Student Review, our authors explore the balancing act of business professionals who teeter between relationships and work, as well as success and failure in their external and internal lives.
Florida Partnership For Reading Excellence-Florida Reading Initiative Program Binder, Blue Cross And Blue Shield Of Florida, Inc.
Florida Partnership For Reading Excellence-Florida Reading Initiative Program Binder, Blue Cross And Blue Shield Of Florida, Inc.
Florida Blue Archives Printed Materials
An informational binder about Florida Partnership for Reading Excellence-Florida Reading Initiative Program.
Notes On The Same Side, Margaret E. Winters
Notes On The Same Side, Margaret E. Winters
Journal of Collective Bargaining in the Academy
Administration-side academic contract administrators have a complex job. It includes, in addition to carrying out negotiations and the implementation of contracts, the sometimes fraught task of serving as the liaison between the union and the university administration. A further set of roles for contract administrators involve their relationships with other members of the university administration, chairs, deans, provosts, presidents, and board members. These relationships will be examined first in light of each of these positions, taken in turn, vis-à-vis collective bargaining and then through a discussion of how the various aspects of the role of the contract administrator (negotiations, implementation, …
Accountability And Moral Competence Promote Ethical Leadership, Kassem A. Ghanem, Patricia A. Castelli
Accountability And Moral Competence Promote Ethical Leadership, Kassem A. Ghanem, Patricia A. Castelli
The Journal of Values-Based Leadership
Accountability and moral competence are two factors that may have a positive effect on ethical leadership in organizations. This study utilized a survey methodology to investigate the relationship among accountability, moral competence and ethical leadership in a sample of 103 leaders from a variety of industries and different countries. Accountability was found to be a significant positive predictor of ethical leadership. Moral competence was also found to moderate this relationship such that increases in moral competence enhanced the positive effects of accountability on ethical leadership. The results of the study suggest that organizations can increase ethical leadership throughout the company …
Governors State University College Of Business Annual Report - 2018-2019, College Of Business
Governors State University College Of Business Annual Report - 2018-2019, College Of Business
Annual Reports
A report of the accomplishments of College of Business faculty, staff, students, and alumni in the 2018-2019 academic year.
Speaking For “Free”: Word Of Mouth In Free- And Paid-Product Settings, Samuel Bond, Stephen He, Wen Wen
Speaking For “Free”: Word Of Mouth In Free- And Paid-Product Settings, Samuel Bond, Stephen He, Wen Wen
Faculty & Staff Scholarship
This research examines drivers of consumer word of mouth (WOM) in free-product settings, revealing fundamental differences with traditional, paid-product settings. The authors build and investigate a theoretical model that highlights two unique characteristics of free products (reciprocity motivation and diminished adoption risk) and considers their implications for WOM sharing. Results of a retrospective survey, two controlled experiments, and an analysis of more than 5,000 mobile apps at Google Play and Apple’s App Store reveal that consumers are generally more likely to share their opinions of free products than paid products, because of feelings of reciprocity toward the producer. However, this …
From Photoshop® To Photoshop: Knowing How And When To Protect Your Brand Name, Joseph M. Dery
From Photoshop® To Photoshop: Knowing How And When To Protect Your Brand Name, Joseph M. Dery
2019
Forbes Magazine's 2018 publication of "the World's Most Valuable Brands" illustrates a dramatic statistic: of their 100 top ranked brands, each had an estimated brand value of over $7B! In the US, however, the very legislation that protects brands from dilution also contains language on how to cancel a trademark that has become generic. This phenomenon is known as Brand Genericide. To best equip marketers with the ability to strategically influence this phenomenon, I offer an explanation as to "why" it exists, a detailed a methodology for tracing it, a series of strategic interventions for influencing it, and a …
When Silence Is Golden: The Use Of Strategic Silence In Crisis Management, Phuong D. Le, Hui Xun Teo, Augustine Pang, Yuling Li, Cai-Qin Goh
When Silence Is Golden: The Use Of Strategic Silence In Crisis Management, Phuong D. Le, Hui Xun Teo, Augustine Pang, Yuling Li, Cai-Qin Goh
Research Collection Lee Kong Chian School Of Business
Purpose: Scholars have discouraged using silence in crises as it magnifies the information vacuum (see Pang, 2013). The purpose of this paper is to argue for its viability and explore the type of silence that can be used. Design/methodology/approach: Eight international cases were analyzed to examine how silence was adopted, sustained and broken. Findings: The findings uncovered three intention-based typologies of strategic silence: delaying, avoiding and hiding silences. Among such, avoiding/hiding silence intensified crises and adversely affected post-silence organizational image when forcefully broken, while delaying silence helped preserve/restore image with primary stakeholders if successfully sustained and broken as planned. Research …
Can Accessibility Liberate The "Lost Ark" Of Scholarly Work?: University Library Institutional Repositories Are "Places Of Public Accommodation”, 52 Uic J. Marshall L. Rev. 327 (2019), Raizel Liebler, Gregory Cunningham
Can Accessibility Liberate The "Lost Ark" Of Scholarly Work?: University Library Institutional Repositories Are "Places Of Public Accommodation”, 52 Uic J. Marshall L. Rev. 327 (2019), Raizel Liebler, Gregory Cunningham
UIC Law Review
For any body of knowledge – an ark of power or a corpus of scholarship – to be studied and used by people, it needs to be accessible to those seeking information. Universities, through their libraries, now aim to make more of the scholarship produced available for free to all through institutional repositories. However, the goal of being truly open for an institutional repository is more than the traditional definition of open access. It also means openness in a more general sense. Creating a scholarship-based online space also needs to take into consideration potential barriers for people with disabilities. This …
Individualism, Democracy And Conflict In The Usa, Peter Norlander
Individualism, Democracy And Conflict In The Usa, Peter Norlander
School of Business: Faculty Publications and Other Works
No abstract provided.
“Square Peg In A Round Hole” An Interpretative Phenomenological Analysis Of Workers’ Experiences With Workplace Conflict, Katherine Joanna Sosa
“Square Peg In A Round Hole” An Interpretative Phenomenological Analysis Of Workers’ Experiences With Workplace Conflict, Katherine Joanna Sosa
Department of Conflict Resolution Studies Theses and Dissertations
Conflict is a predictable aspect of organizational life. Research indicates that workers spend the majority of their lifetime at work and that unresolved conflict is one of the largest reducible costs in organizations. However, the majority of employee conflicts are not accurately addressed by rights-and-power based conflict management systems. This Interpretative Phenomenological Analysis (IPA) study explored the experiences and perceptions of workers who had been involved in an unresolved or escalated workplace conflict that was of consequence in their lives. The study sought to learn how it impacted them and how they made sense of the conflict, their organizations, and …
With Regard To Programmatic Advertising, Are Lewis' Findings On Cultural Dimensions Still Valid For Millennials In The 21st Century?, Robert Niemi
Senior Honors Theses and Projects
This bachelor thesis discusses new forms of advertising with respect to cultural communication. Specifically, it analyzes whether the Lewis Model of Cross-Cultural Communication needs to be updated with regard to programmatic advertising and millennials in the 21st century. In order to do so, a survey among internationals in various countries from different cultures was conducted to gather information. The survey consisted of 24 different questions on the participant's cultural background and their perception of programmatic advertising. Finally, this paper had to conclude that there was not sufficient evidence present in the survey to actually update the Lewis Model of Cross-Cultural …
The Impact Of Social Dominance Orientation On Female Entrepreneurial Intention, Jeffrey Muldoon, Carol Lucy, Sheryl Lidzy
The Impact Of Social Dominance Orientation On Female Entrepreneurial Intention, Jeffrey Muldoon, Carol Lucy, Sheryl Lidzy
New England Journal of Entrepreneurship
Purpose – Understanding the factors that influence entrepreneurs throughout the entrepreneurial process has been a vital topic of entrepreneurial research. Despite societal changes, male entrepreneurs still outnumber females. The purpose of this paper is to develop a greater grasp on the factors that contribute to this phenomenon. Design/methodology/approach – Utilizing social dominance theory and social cognition theory, the authors suggest that a female entrepreneur’s social dominance orientation (SDO) and mentorship experiences will influence her social and conventional entrepreneurial intention. Findings – The authors’ theorizing suggests SDO can lower entrepreneurial self-efficacy which in turn can lower conventional entrepreneurial intentions but increase …
Corporate Entrepreneurship Of Emerging Market Firms: Current Research And Future Directions, Irem Demirkan, Qin Yang, Crystal X. Jiang
Corporate Entrepreneurship Of Emerging Market Firms: Current Research And Future Directions, Irem Demirkan, Qin Yang, Crystal X. Jiang
New England Journal of Entrepreneurship
Purpose – The purpose of this paper is to examine the current state of corporate entrepreneurship (CE) of emerging market firms (EMFs) and provide direction for future research on the topic. Design/methodology/approach – The authors specifically review the recent literature between the years 2000 and 2019 on CE with the keywords “corporate entrepreneurship,” “emerging economies” and “emerging countries” published in the Australian Business Deans Council list journals. The authors review the existing literature about CE in emerging markets, summarize current achievements and present an agenda for future research. Findings – Based on the review, the authors categorized the macro and …
Inside The Black Box Of Dictionary Building For Text Analytics: A Design Science Approach, Qi Deng, Michael J. Hine, Shaobo Ji, Sujit Sur
Inside The Black Box Of Dictionary Building For Text Analytics: A Design Science Approach, Qi Deng, Michael J. Hine, Shaobo Ji, Sujit Sur
Journal of International Technology and Information Management
The purpose of this paper is to develop and demonstrate a dictionary building process model for text analytics projects following the design science methodology. Using inductive consensus-building, we examined prior research to develop an initial process model. The model is subsequently demonstrated and validated by using data to develop an environmental sustainability dictionary for the IT industry. To our knowledge, this is an initial attempt to provide a normalized dictionary building process for text analytics projects. The resulting process model can provide a road map for researchers who want to use automated approaches to text analysis but are currently prevented …
Testing The Test: Expanding The Dialogue On Technical Writing Assessment In The Academy And Workplace, Lindsay Tanner, Jonathan Balzotti
Testing The Test: Expanding The Dialogue On Technical Writing Assessment In The Academy And Workplace, Lindsay Tanner, Jonathan Balzotti
Faculty Publications
The small amount of work on workplace writing assessment has focused almost entirely on student readiness for professional writing or included case studies of employer expectations for new writers. While these studies provide insight into current pedagogies for technical writing and writing instruction in general, the main conclusion to be drawn from them is the unsatisfactory number of recent graduates who display workplace readiness. In this article, we explore writing assessment research in both the academy and the workplace and attempt to identify ways in which the academy’s assessment practices lead, lag behind, or simply differ from writing assessment in …
“Thank You, Siri”: Politeness And Intelligent Digital Assistants, Nathan Burton, James Gaskin
“Thank You, Siri”: Politeness And Intelligent Digital Assistants, Nathan Burton, James Gaskin
Faculty Publications
Interactions with intelligent digital assistants like Apple's Siri, Amazon's Alexa, and Google’s Google Assistant can often be direct and terse, which is leading many to worry that users’ uncivility towards digital assistants is causing users to become ruder in their human interactions. Although digital assistants are nearing ubiquity, not much is known about how interactions with this form of artificial intelligence may negatively impact human social behaviors. Practice-oriented researchers have started initial explorations into the effects of interaction with digital assistants from a social psychology perspective, and academics have pursued similar questions within the paradigm of current human-computer interaction research. …
Namaste In The Usa: The Growing Pains That Traditional Yoga Faces In America – An International Marketing Case Study, Clay T. Wilderman, Mona Sinha
Namaste In The Usa: The Growing Pains That Traditional Yoga Faces In America – An International Marketing Case Study, Clay T. Wilderman, Mona Sinha
The Kennesaw Journal of Undergraduate Research
Yoga is a mind, body, and spiritual practice that originated nearly 5,000 years in India. It is known to relieve stress, enhance athletic performance, increase strength and flexibility as well as assist in achieving inner peace, focus, and improving mental wellness. In recent years, the practice of yoga has grown exponentially in the United States with about 37 million practitioners in 2016. However, the future growth of yoga in the U.S faces some critical challenges. American innovations in yoga techniques and the rise of the yoga accessories industry with deep linkages with consumerism, is drawing the practice away from its …
The Aids Volcano : Narratives Of Hiv/Aids In The Iranian Public Sphere, Elham Pourtaher
The Aids Volcano : Narratives Of Hiv/Aids In The Iranian Public Sphere, Elham Pourtaher
Legacy Theses & Dissertations (2009 - 2024)
Broadly construed, this thesis will examine the transformations in the socio-cultural construction of HIV/AIDS in Iran from the joint perspectives of media and medical sociology. Until recently, official public narratives in Iran primarily regarded AIDS to be a drug-related disease. However, beginning from the early 2010s, a new narrative frame (often called as “the third wave”) introduces a significant “alarming” collective shift in the transmissions modes of the disease toward sexual pathways. Having observed the rather rapid transformation of the public AIDS framing, this research began with an empirical question: considering the fact that the shift implied the prevalence of …
Should Code Be Law?: Smart Contracts, Blockchain, And Boilerplate, Jeff Lingwall, Ramya Mogallapu
Should Code Be Law?: Smart Contracts, Blockchain, And Boilerplate, Jeff Lingwall, Ramya Mogallapu
Management Faculty Publications and Presentations
"Smart contracts...guarantee a very specific set of outcomes. There's never any confusion and there's never any need for litigation."
~JeffGarzik
"If the blockchain promise comes to a reality...most goods, labor and capital will be allocated through decentralized global platforms. Disputes will certainly arise."
~ Clément Lesaege and Federico Ast
Blockchain-based "smart" contracts may characterize much of the future of exchange as they expand the scope of potentially efficient bargains through restructuring and reducing transaction costs relative to traditional contracts. This Article analyzes the changes in transaction costs and execution efficiencies as contractual "distance"-the number of intermediaries required to make an …
New Types Of Neutrosophic Set/Logic/Probability, Neutrosophic Over-/ Under-/ Off Set, Neutrosophic Refined Set, And Their Extension To Plithogenic Set/Logic/Probability, With Applications, Florentin Smarandache
New Types Of Neutrosophic Set/Logic/Probability, Neutrosophic Over-/ Under-/ Off Set, Neutrosophic Refined Set, And Their Extension To Plithogenic Set/Logic/Probability, With Applications, Florentin Smarandache
Branch Mathematics and Statistics Faculty and Staff Publications
This international collective massive book, edited by Florentin Smarandache, has 716 pages, and represents the special issue on neutrosophic environment at SYMMETRY international journal (Scopus, Web of Science, IF: 2.143). The book contains 37 published papers, by 73 authors and coauthors, from 13 countries from around the world, in alphabetical order: China, Cuba, Ecuador, Egypt, India, Jordan, Korea, Malaysia, Pakistan, Romania, Saudi Arabia, United Kingdom, and United States of America.
Successful Strategies For Retaining Profitability In An Education-Sector It Project, Cassandra Romae Middleton
Successful Strategies For Retaining Profitability In An Education-Sector It Project, Cassandra Romae Middleton
Walden Dissertations and Doctoral Studies
Many information technology (IT) project managers (PMs) and other business leaders lack effective strategies for enhancing communication among their project team members, thereby reducing profitability and organizational cohesion. The purpose of this multiple case study was to explore communication strategies that IT PMs used to successfully complete IT mobile device projects. The conceptual framework for this study was McQuail's mass communication, Craig's communication, and Deming's profound knowledge theory. Purposive sampling method was used to identify 6 successful IT PMs and leaders who worked at 2 leading educations settings located in southeastern South Carolina. Data gathered from the semistructured interviews and …
“Banner Blindness” In Relation To Motivational Reactivity And Emotional Expression In Banner Advertisements, George Provotorov
“Banner Blindness” In Relation To Motivational Reactivity And Emotional Expression In Banner Advertisements, George Provotorov
Honors College Theses
No abstract provided.
A Rhetorical Analysis Of President Bill Clinton's First Term Presidential Rhetoric, Ireland Hill
A Rhetorical Analysis Of President Bill Clinton's First Term Presidential Rhetoric, Ireland Hill
Mahurin Honors College Capstone Experience/Thesis Projects
Bill Clinton was the United States of America’s (U.S.) 42nd President, and his rhetoric set the tone of U.S. political climate for years following his presidency. Due to the power that a president possesses, a president’s presence and statements are frequently analyzed. It is clear, however, that there is a lack of research completed on presidential rhetoric. Upon this realization, I reflected on my previous areas of research; one of those areas was the first term presidential rhetoric of Clinton. As a result, I decided that a rhetorical analysis of some of the major rhetoric that contributed to Clinton’s first …
Global Aviation System: Towards Sustainable Development, Marina P. Bonser Dr.
Global Aviation System: Towards Sustainable Development, Marina P. Bonser Dr.
International Journal of Aviation, Aeronautics, and Aerospace
Aviation around the world has integrated into a global system. As the integration process continues, more aspects and levels of it need to be lead towards the sustainable development of the whole system via advancing strategic management, global communication proficiency, and technological expertise. It becomes essential to enrich global language (English) proficiency with cross-cultural communication competence not only for communication in the air but also for airport security, passenger and cargo services, aircraft and equipage engineering, building, and maintenance. Nowadays lower levels of management need more advanced strategic thinking and problem solving skills, and higher levels of management need global …
Appalachian Economic Futures, Dewayne Barton, John Deskins, Paul Corbit Brown, William Hal Gorby, Jill Moles Mullins, Nicholas F. Stump, Matt Winans, Brenden E. Mcneil, Eloise Elliott, Chris Haddox, E Gordon Gee, Eddie Brzostek, Audra Slocum, Trevor Mckenzie, Tom Hansell
Appalachian Economic Futures, Dewayne Barton, John Deskins, Paul Corbit Brown, William Hal Gorby, Jill Moles Mullins, Nicholas F. Stump, Matt Winans, Brenden E. Mcneil, Eloise Elliott, Chris Haddox, E Gordon Gee, Eddie Brzostek, Audra Slocum, Trevor Mckenzie, Tom Hansell
Exhibit Panels
When people talk about the future of Appalachia, they typically mean economic futures: What will happen to coal jobs? How will Appalachia diversify its economy? What about poverty? Stereotypes about our region represent our people as disinterested in education, and hostile to innovation, technology, and sustainability. We see a different story. This part of the exhibit looks at ways that Appalachians are taking their strong sense of culture, their linguistic distinctiveness, and their relationship to the natural world to imagine new futures in diverse industries, sustainable practices, and stronger education systems.
Empirical Evidence On Labor Profile Competencies Of Mexican Immigrants To The United States Of America, Azucena Leticia Herrera Aguado, Jorge A. Gonzalez
Empirical Evidence On Labor Profile Competencies Of Mexican Immigrants To The United States Of America, Azucena Leticia Herrera Aguado, Jorge A. Gonzalez
Management Faculty Publications
The immigration of Mexicans to the United States of America (USA) has led to migration policy problems in both countries, with ethical, social, human, health and labor implications. For this and other reasons, bilateral relations between these countries have long-standing legal needs. There is a need to find formulas and solutions to confront multiple challenges and opportunities. This research examines the professional profile of Mexican immigrants to the USA. We describe the qualitative, quantitative, exploratory and descriptive case method we employed in a pilot survey we applied in the Rio Grande Valley (RGV) of Texas and on a study of …