Persuading With A Collocutor’S Values, Robert D. Costigan, Kyle Brink

Open Access Publishing Support Funded Articles

The purpose of this study is to propose online pedagogical exercises instructing MBA students (MBAs) on the use of a persuasion technique. This technique calls for the framing of oral arguments with a collocutor’s values. MBAs experience this framing technique in a role play. Then, they identify opportunities to employ this technique in their workplace. Free-form surveys and ratings completed by MBAs and collocutors (i.e., role-play partners) suggest preliminary support for basing one’s conversational arguments on the values of a collocutor. Such a persuasion strategy may be an effective way of moderating the other person’s opinion.

Analytics In Hospitality And Tourism: Online Travel Reviews, Estela Marine-Roig

University of South Florida (USF) M3 Publishing

OVERVIEW

User-generated content, shared with other users through social media, has increased considerably in the previous decade. In particular, the content generated by travelers, mainly online travel reviews (OTRs), has grown dramatically. This abundant recorded information has served as a basis for conducting numerous research on big data and social media analytics. Reviewers share their OTRs on travel-related websites including peer-to-peer (P2P) accommodation platforms and online travel agencies (OTAs). The aim of this chapter is to offer an overview of the state of the art of hospitality and tourism analytics based on OTRs, and explore the possibilities of gaining insight, …

The Effects Of Audio/Visual Stimulation And Virtual Reality To Increase The Rate Of Retention In First Semester Freshmen Graphic Communications Students, Hanna Gibson

All Theses

In March of 2020, the world entered the COVID-19 pandemic, leaving educators to answer the question, "how do we teach in a virtual environment?". This was especially difficult for deeply rooted STEM programs such as Graphic Communications at Clemson University. This research aims to analyze multiple methods of virtual teaching for correlation between enhanced retention rates.

This thesis attempts to solve the problem facing global STEM educators when they are attempting to prepare material for students in a virtual environment. This is achieved by presenting them with how different methodologies impact the retention rate on freshmen level students enrolled in …

Media As Other Information For Fundamental Valuation, Jiajia Fu, Jingran Zhao

School of Accountancy Faculty Publications

The media is an important information intermediary. We investigate the informational role of the media by examining whether media content, measured by the sentiment of news articles, contains information about a firm’s fundamental value beyond that conveyed in earnings, book value, and analyst forecasts. We show that incorporating media content into Ohlson’s (1995) residual income model generally improves its ability to predict future residual income, explain current stock prices, and predict future stock prices. Our results are strengthened when media coverage is higher and when media sentiment is more dispersed

Sosial Media Strategy Of New Kpop Album : A Visual Analysis Of Blackpink’S Photo Teaser, Yudhistya Ayu Kusumawati, Anindya Widita

ASEAN Marketing Journal

Manuscript type: Research article. Research Aims: This paper examined visual concept in Blackpink photo teaser as the promotion strategy in social media. Design/methodology/approach: This research was carried with qualitative approach, using Roland Barthes semiotics analysis to identify sign and symbol to identify visual meaning of Blackpink photo teaser and how the group is being presented through social media. Research Findings: Blackpink photo teasers have visual appeals which is consistent with the brand of the group. The girl crush and duality concepts of black and pink characters representing beautiful and strong persona were the message intended to be delivered through social …

Socio-Economic Classification And Its Scope In Crafting Rural Segments, Rinalini Pathak Kakati, Shazeed Ahmed

ASEAN Marketing Journal

With the liberalization of the Indian Economy in the mid 1990’s, substantial growth has been seen in the rural areas. Rural India which comprises around 70% of the total population of the country has become an emerging area for marketers. This study tries to identify key market variables that can help in crafting rural market segments. The socio-economic classification (SEC) 2011 which segments the market based on education level and possession of consumer durables. This study examines income as another key market variable together with education in the creation of distinct segments or hybrid segments. It then further identifies important …

Vietnamese Attitudes And Behavioural Patterns Towards Counterfeit Brands, Giang Huynh, Jonathan A.J. Wilson

ASEAN Marketing Journal

This study examines Vietnamese female consumers’ attitudes towards counterfeit branded products; by investigating the influence of brand image, product involvement and price advantage towards decision-making processes associated with purchasing and ownership. An inductive anti-positivist approach was adopted, employing qualitative methods; drawing from in-depth interviews distilled and synthesized using Word Cloud software, as Geographic Information System (GIS) based Spatial Analyses. Findings suggest that Price Advantage plays a determining and predominant role in encouraging consumers’ purchase intention of a counterfeit product. In addition, Brand Image has positive effect on the purchase intention as well; while product involvement plays no significant role in …

Experience Dimensions Of Religious Festivals: Religion And Spirituality At Paryaya, Udupi, India, Senthilkumaran Piramanayagam, Partho Pratim Seal

International Journal of Religious Tourism and Pilgrimage

Festivals and events have been found to be an important motivation for travel, and are a significant component in a destination offering. All religious festivals, irrespective of religion and tradition, aim to develop spirituality. Experience is the core of festivals and events, and the experience is multifaceted. This research aims to analyse the impact of various experience dimensions of religious festivals on participants’ overall festival experience and behavioural intention at a biennial festival called ‘Paryaya’ held at Udupi, India, using the concept of the experience economy. The researchers have adopted a quantitative research approach for the study. The result obtained …

Enabling Sustainable Organizational Change: A Case Of Cognitive Diversity In The Automotive Industry, Tonja Blom, Yvonne Du Plessis, Hamid H. Kazeroony

International Journal of Applied Management and Technology

In diverse societies such as South Africa, organizations continue to face inclusion challenges when implementing change. This study proposes a different method and new dimension of diversity management within the cognitive diversity construct, namely human niche theory, to tackle the diversity dilemma of exclusivity. The research question asked whether human niche theory, as a defined concept within cognitive diversity, could be utilized by managers to enable inclusion and promote sustainable organizational change implementation. Conceptually, this paper relates human niche theory to seven themes in the change process, namely, communication, training, motivation, resources, control, monitoring, and feedback. An exploratory single case …

A Critical Discourse Analysis To Explain The Failure Of Bop Strategies, Nancy E. Landrum

School of Environmental Sustainability: Faculty Publications and Other Works

Purpose – This paper aims to highlight differences between business and non-business literature regarding base of the pyramid (BoP) and subsistence contexts and reveal discourse’s powerful role in influencing goals, solutions and outcomes.

Design/methodology/approach – This paper uses critical discourse analysis to review a convenience sample of business versus non-business literature on the BoP and subsistence contexts.

Findings – Discourse used in business literature on the BoP is oriented toward hegemonic Western capitalist approaches that result in the depletion of resources, resource inequalities, poverty and increased consumption, dependence and environmental degradation and, therefore, cannot alleviate poverty.

Research limitations/implications – There …

A Content Analysis Of Hospitality Research's Research Methods In The 2010s, Cass Shum, Jaimi Garlington, Ankita Ghosh, Seyhmus Baloglu

Hospitality Faculty Research

Purpose. This study aims to describe the development of hospitality research in terms of research methods and data sources used in the 2010s.

Design/methodology/approach. Content analyses of the research methods and data sources used in original hospitality research published in the 2010s in the Cornell Hospitality Quarterly (CQ), International Journal of Hospitality Management (IJHM), International Journal of Contemporary Hospitality Management (IJCHM), Journal of Hospitality and Tourism Research (JHTR) and International Hospitality Review (IHR) were conducted. It describes whether the time span, functional areas and geographic regions of data sources were related to the research methods and data sources.

Findings. Results …

Fighting Mass Diffusion Of Fake News On Social Media, Abdallah Musmar

USF Tampa Graduate Theses and Dissertations

Fake news has been considered one of the most challenging problems in the last few years. The effects of spreading fake news over social media platforms are widely observed across the globe as the depth and velocity of fake news reach far more than real news (Vosoughi et al., 2018). The plan for the following dissertation is to investigate the mass spread of fake news across social media and propose a framework to fight the spread of fake news by mixing preventive methods that could hinder the overall percentage of fake news sharing. We plan to create a study on …

Stock Return Prediction Using Financial News: A Unified Sequence Model Based On Hierarchical Attention And Long-Short Term Memory Networks, Haoling Chen, Peng Liu

Research Collection Lee Kong Chian School Of Business

Stock return prediction has been a hot topic in both research and industry given its potential for large financial gain. The return signal, apart from its inherent volatility and complexity, is often accompanied by a multitude of noises, such as other stocks’ performance, macroeconomic factors and financial news, etc. To better characterize these factors, we propose a new model that consists of two levels of sequence: an NLP-based module to capture the sequential nature of words and sentences in the financial news, and a time-series-based module to exploit the sequential nature of adjacent observations in the stock price. In this …

Artificial Intelligence As Augmenting Automation: Implications For Employment, F. Ted Tschang, Esteve Almirall

Research Collection Lee Kong Chian School Of Business

There has been great concern in recent years that artificial intelligence (AI) may cause widespread unemployment, but proponents say that AI augments existing jobs. Both of these positions have substance, but there is a need is to articulate the mechanisms by which AI may actually do both, and in the process, transform work and business organizations alike. We use economic studies showing past transformations automation wrought on the structure of employment and skills (such as the favouring of nonroutine skills) to articulate a ground for discussion. We then use case evidence of AI and automation to show how AI is …

2021 November, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2021.

Upscaling Jamaica’S Seafarer Supply : Using The Philippines And India As Models, Deron Danario Wilson

World Maritime University Dissertations

No abstract provided.

Bryant University Day Of Understanding, Justice Begins With Us, Office Of Institutional Diversity, Equity, And Inclusion

Day of Understanding Programs

No abstract provided.

Making Connections: Marketing Ideas For Interpreters, Steve Mcdermott

IPS/BAS 495 Undergraduate Capstone Projects

There is a need for skilled interpreters to meet the needs of the increasingly diverse communities. Many get into the field of interpretation and translation in order to assist those with language barriers, as well as earn a living for themselves. The interpreters get into the field not realizing that to succeed they also need an entrepreneurial spirit. These entrepreneurial linguists are classified as independent contractors, as such they are responsible for the business aspects of their livelihood. This includes marketing themselves in order to grow their client base. Marketing can be a daunting task in itself. In speaking with …

2021-October-01-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Stephanie Layne is an assistant professor in the Department of Pediatrics. Before coming to ETSU, she was a general pediatrician in Asheville, North Carolina. She holds a D.O. degree from the University of Pikeville, Kentucky.

Dr. Kelsey Lee Lloyd is an assistant professor in the Department of Family Medicine. She holds an M.D. degree from ETSU’s Quillen College of Medicine.

Dr. Jennifer Locander is an assistant professor in the Department of Management and Marketing after earning her Ph.D. in marketing at the University of Mississippi.

Madison Lowe is a secretary in Learning Services, Center for Academic Achievement. She holds …

Tracking The Evolution Of Stare Decisis, Sam C. Ehrlich, Ryan M. Rodenberg

Management Faculty Publications and Presentations

At the United States Supreme Court, what is old is new again. In a series of recent opinions,1 the justices have repeatedly offered differing views on how stare decisis should be positioned when tasked with justifying or rejecting existing precedent. Indeed, in three recent Supreme Court decisions the justices have wrestled with the effect of stare decisis on future decisions. Reversing a decision, according to Justice Kagan, “demand[s] a ‘special justification.’” In contrast, Justice Thomas posited that “[w]hen faced with demonstrably erroneous precedent, my rule is simple: We should not follow it.” Chief Justice Roberts, in explaining his switch in …

When We See Us: Coming 2 America And The Intricacies Of Black Representation And Diasporic Conversation, Terri Bowles

Markets, Globalization & Development Review

This is a review essay of the film Coming 2 America (2021) by Craig Brewer, a follow-up to the 1988 comedy classic Coming to America , which stars Eddie Murphy as a newly crowned African king confronted with shifting family dynamics and evolving challenges to his royal authority. The review examines the cultural space occupying the 30 years that separate the first film and its sequel, and interrogates the structures of popular film and comedy that situate representational discourses of gender and diasporic Black representation.

Characterizing And Categorizing The Essence Of Sport Consumption Behavior: A Thematic Analysis, Sid Terason

The Qualitative Report

Sport consumer decision making is a complex process in which an individual evaluates, acquires, uses, or disposes of sport products or services. This qualitative study aimed to identify, understand, and describe the essential characteristics of sport products consumption behavior among professional athletes in Thailand. In-depth interviewing was carried out on 25 professional athlete consumers who responded to semi-structured questions regarding their sport goods consumption. Thematic analysis was performed on the transcripts to describe the essential characteristics of the consumption and to identify overarching topics. Following social constructionism, three themes (i.e., acquisition, use, and disposal) were analyzed and eight categories (i.e., …

Now Is The Time: The Effects Of Linguistic Time Reference And National Time Orientation On Innovative New Ventures, Jintong Tang, Jun Yang, Wenping Ye, Shaji Khan

Ed G. Smith College of Business Faculty Works

Two perspectives stand out in examining international variations in innovative new venture creation: institutions and national culture. However, systematic insights into the interconnections between institutional and cultural perspectives and their effects on entrepreneurship are severely lacking. In order to fill this gap, the current research integrates two prominent yet under-explored institutional and cultural factors: linguistic future-time reference (FTR) as an institutional factor and long-term orientation as a cultural factor, and considers how they are linked through the time perspective reflected in risk and uncertainty perception. Drawing upon linguistic relativity theory and cultural theory, we propose that institutions with strong FTR …

Toward An Understanding Of Year-Over-Year Changes In Municipal Management Discussion And Analysis Disclosures, Kevin Rich, Brent L. Roberts, Joseph Wall, Jean X. Zhang

Accounting Faculty Research and Publications

Using a unique setting in which the standard setter (the Governmental Accounting Standards Board) provides guidance on the content of Management Discussion and Analysis (MD&A) disclosures, we investigate the determinants of content changes in municipal government MD&A. We do so in terms of economic changes, turnover, and regulatory characteristics. We use a sample of 1142 municipal MD&A disclosures from fiscal year 2011 to 2015 to calculate a difference score based on the degree to which municipal MD&As change from the previous year. Our empirical analysis highlights that MD&A content changes vary directly with changes in the unemployment rate, fund balance …

Essence Of Partnership Management In Project-Based Learning: Insights From A University’S Global Project Programme, Gary Pan, Poh Sun Seow, Shankararaman, Venky, Kevin Koh

Research Collection School Of Accountancy

Universities today are embracing teaching pedagogy of project-based learning (PBL) through collaboration with industry. PBL allows students to learn theory in the classroom, then apply what they have learned in the field, solving a wide array of business or societal challenges facing organizations, while at the same time, solidifying their own knowledge. While there are many benefits of such academic-industry partnership, there are also challenges that if not addressed, may have serious consequences. This study aims to develop a framework that highlights the essence of partnership management in a PBL setting and validate the framework by conducting a focus group …

2021 September, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2021.

Hazy Team Composition Processes: Shared Team Leadership, A Strategy To Team Excellence In Higher Education, Pervaiz Masih

Electronic Theses and Dissertations

Teamwork is an emergent property of efficacious organizations. Team-based and result-oriented organizational structures are gaining momentum, increasing 6% each year. Over 80% of organizations globally deploy teams by putting ordinary people to work together for extraordinary performance. The Defense Language Institute Foreign Language Center is a unique institute that teaches foreign languages in an immersive and team-based environment. This mixed-methods research study investigated (a) the teaching team composition processes, (b) the applicability of trust and diversity in team composition, and (c) the impact of shared team leadership in the Defense Language Institute Foreign Language Center. Data were collected from 82 …

Exploring The Experiences And Effectiveness Of Student Loan Entrance Counseling, Manoj Thekkadathu Oommen

Electronic Theses and Dissertations

Student loan debt is one of the most pressing issues in the United States today. The rate of student loan debt in the United States continues to rise year after year, and the country is experiencing a crisis of increased student loan debt. A program that started with a budget of $15 million in 1965 to expand access to higher education has increased exponentially to over $1.5 trillion in student loan debt today. Students are ushered into the college experience often without possessing a firm grasp of basic financial literacy skills. Federal legislation mandates borrowers to take a 30-minute counseling …

The Impact Of Information Presentation Format On User Purchase Decision-Making, Muhammad Jawad

Dissertations, Theses, and Capstone Projects

Online reviews have garnered considerable attention, especially in recent years, from scholars in various domains (such as information systems and marketing) seeking to understand their role in purchase decision-making. With the growing popularity of online review videos, however, understanding the role of information presentation format in online decision-making becomes crucial. While prior research has explored how presentation formats affect users’ perceptions differently, the extent of these differences and their implications in purchase decision-making stages are not yet fully understood. Specifically, this dissertation work examines the role of presentation format of online reviews in two decision-making stages: 1) choice-reduction stage, which …

Service Quality Analysis Of Mhealth Services Using Text Mining Method : Alodokter And Halodoc, Nadya Paramita, Siska Noviarisanti

International Journal of Management, Finance and Accounting

The digital transformation of health services causes an increasing number of digital health service providers in Indonesia. The user shares their experiences and reviews each other on the online platform. This study aims to understand user perceptions of m-health services in Indonesia based on m-health service quality with a big data approach. Research using text mining is derived from the results of the reviews of the application Alodokter and Halodoc. User-generated content was gathered from the platform Google Play Store in the period April to December 2020. Based on the sentiment analysis, Alodokter performs well with 73% positive and 27% …