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Effective Communication Strategy During Crisis: A Case Of The 2010 Toyota Recall Crisis, Masud Mensah Jan 2024

Effective Communication Strategy During Crisis: A Case Of The 2010 Toyota Recall Crisis, Masud Mensah

Masters Theses

Crisis communication is an integral part of public relations and organizational management at large involving the timely and strategic sharing of information during a crisis or emergency. Its primary purpose is to ensure that organizations effectively manage and minimize the negative impact of the crisis on their operations and stakeholders, which invariably helps to maintain trust, credibility and restore their reputation. Based on an interpretivist standpoint, the study utilizes qualitative approaches and takes the form of a case study. It offers a comprehensive account of the crisis, including key occurrences, media representation, and public responses, showcasing its international impact via …


First Course Portfolio For Tmfd 213: Merchandising I: Textile And Apparel Industry, Na Young Jung Jan 2024

First Course Portfolio For Tmfd 213: Merchandising I: Textile And Apparel Industry, Na Young Jung

UNL Faculty Course Portfolios

This portfolio presents a comprehensive overview of TMFD 213: Merchandising I, a foundational course in the Department of Textiles, Merchandising, and Fashion Design at the University of Nebraska-Lincoln. The course is designed to equip students with critical thinking, analytical skills, and industry-specific knowledge necessary for professional success in the textile and apparel industry. The portfolio outlines the course’s objectives, teaching methodologies, and the impact of instructional strategies on student learning outcomes. It includes detailed analyses of quantitative and qualitative data collected through pre- and post-test surveys, assignments, and reflections. Quantitative results demonstrate significant improvements in key areas such as familiarity …


A Reflexive Interrogation Of Teaching A Course On Administrative Theory To First-Semester Ma Students, Milad Mohebali Jan 2024

A Reflexive Interrogation Of Teaching A Course On Administrative Theory To First-Semester Ma Students, Milad Mohebali

UNL Faculty Course Portfolios

This portfolio captures the product of a year-long reflexive process on the teaching of a course on administrative theory in educational organizations (EDAD 830) to first year MA students. This class is offered Online and is delivered asynchronously, to students who are largely full-time professionals. Section one focuses on the use of backward design strategy for designing this course, while also highlighting the tensions and dilemmas for designing the course, particularly around theory and context, as well as the need to teach students how to engage in class. Section two highlights the pedagogical, instructional, and evaluative design of the course. …


Digital Transformations In The Hotel Industry, Mehmet Sanli Jan 2024

Digital Transformations In The Hotel Industry, Mehmet Sanli

Selected Full Text Dissertations, 2011-

New technologies are changing the way business is done in the hospitality industry. This research explores the emerging field of technology in the hotel industry. This research examines the significant influence of Information Communication Technology (ICT) in driving digital transformations in the hotel industry. With the evolution of the global hospitality sector, the in-corporation of advanced digital technologies has become essential for hotels aiming to elevate customer experiences, operational efficiency, and overall competitiveness. The research observes key components of digital transformation in the hotel industry, including but not limited to online booking systems, mobile applications, data analytics, the Internet of …


Miejscy Srebrni Single W Polsce. Sytuacja Materialna. Konsumpcja. Zachowania Konsumenckie I Trendy, Tomasz Zalega Jan 2024

Miejscy Srebrni Single W Polsce. Sytuacja Materialna. Konsumpcja. Zachowania Konsumenckie I Trendy, Tomasz Zalega

Monografie/Monographs

Monografia przybliża zjawisko konsumpcji i zachowań konsumenckich samotnych osób starszych oraz dostarcza niezwykle cennych informacji dla przedsiębiorstw oraz prowadzonej przez rząd polityki gospodarczej, społecznej i kulturalnej. Opracowanie umożliwia pogłębienie wiedzy na temat zachowań samotnych osób starszych na rynku i wynikających z tego konsekwencji mikro- i makroekonomicznych. Autor publikacji w przejrzysty sposób wyjaśnia przyczyny postępującej singlizacji społeczeństw oraz istoty singlizmu i konsekwencji dyskryminacji osób żyjących w pojedynkę. Przybliża ponadto Czytelnikowi podstawy funkcjonowania jednoosobowych gospodarstw domowych, ich warunki mieszkaniowe, sytuację materialną czy strukturę wydatków osób żyjących w pojedynkę, ze szczególnym uwzględnieniem wydatków na żywność i ochronę zdrowia. Monografię zamyka rozdział poświęcony w …


Strategies To Improve Employee Retention In Nonprofit Organizations, Robert A. Thornburg Jan 2024

Strategies To Improve Employee Retention In Nonprofit Organizations, Robert A. Thornburg

Walden Dissertations and Doctoral Studies

Talented employee turnover in nonprofit organizations has the potential for excessive costs and unfavorable outcomes. Nonprofit organization managers are concerned with retaining talented employees not only to sustain competitive advantage but also to continue to provide essential services. Grounded in person-organization fit theory, the purpose of this qualitative single case study was to explore strategies that four nonprofit organization managers in the southern United States use to increase employee retention. Data were collected using semistructured interviews and a review of organizational retention documents. Through Yin’s five-step data analysis process and thematic analysis, four themes were identified: (a) employ competitive benefits …


Staying Focused On A Moving Target: Coping With Change, North Shetter Dds Jan 2024

Staying Focused On A Moving Target: Coping With Change, North Shetter Dds

The Journal of the Michigan Dental Association

Amid rapid changes in dentistry, this commentary addresses strategies to manage stress and maintain professional balance. Drawing parallels to Moore's Law in technology, the author emphasizes the need for a balanced life, integrating work, play, love, and worship. The concept, rooted in the Pankey Philosophy, aligns with principles from Stephen Covey's Seven Habits. Core skills, including patient relationships, foundational dental practices, periodontal health, occlusion, and perpetual learning, are deemed essential. The article underscores the importance of personal dental health and advocates for study clubs to share, learn, and mentor, fostering a positive professional environment amid evolving technologies and information overload.


The Pacesetter Style Of Leadership, Michelle C. Dziurgot Dds Jan 2024

The Pacesetter Style Of Leadership, Michelle C. Dziurgot Dds

The Journal of the Michigan Dental Association

This editorial explores the pacesetter leadership style, likening it to a marathon "rabbit" setting a fast pace. Pacesetters, exemplified by figures like Jack Welch and James Cameron, set ambitious goals, driving themselves and their teams relentlessly. While effective in achieving short-term goals and maximizing team potential, drawbacks include employee stress, lack of feedback, and a "rat race" atmosphere. The author, a self-identified pacesetter with a compassionate approach, emphasizes the importance of balancing high standards with employee well-being for sustained success.


Mda Services: Yes, You Can Recoup Your Dues With Mda-Endorsed Programs, Reva Darling Jan 2024

Mda Services: Yes, You Can Recoup Your Dues With Mda-Endorsed Programs, Reva Darling

The Journal of the Michigan Dental Association

MDA Services Report highlights how being an organized dentistry member can yield significant financial returns through MDA-endorsed products and services. By leveraging just eight of the 32 endorsed offerings, potential savings of $25,659 are achievable. Key endorsed services include Best Card for credit card processing, iCoreConnect for software needs, Quality Dental Plan for in-office dental plans, The Dentists Supply Company (TDSC.com) for supplies, ProSites for website and e-marketing, D-MMEX Easyrefine for precious metal refining, Eagle Associates for regulatory compliance, and Dental Business Specialists for accounting. Members are urged to explore the range of endorsed programs for comprehensive benefits.


Ada Report: Ada Board Discusses Membership, Looks Ahead To 2024, Michele Tulak-Gorecki Dds Jan 2024

Ada Report: Ada Board Discusses Membership, Looks Ahead To 2024, Michele Tulak-Gorecki Dds

The Journal of the Michigan Dental Association

The ADA Board of Trustees' annual retreat prioritized board development, emphasizing individual strengths and effective communication. Key topics included the Tripartite Membership Model Pilot, a dental school collaboration strategy, and sponsorship for the National Academies of Medicine Oral Health Project. Updates from ADA leaders highlighted initiatives like the Lessons in a Lunchbox program, ADA app improvements, legislative support for young dentists, and workforce solutions. The report concludes with a call to share the ADA story and promote collaboration.


Why Students Select Their College Major: An Investigative Study, Kate N. Matthews, Diane R. Edmondson, Lucy Matthews Jan 2024

Why Students Select Their College Major: An Investigative Study, Kate N. Matthews, Diane R. Edmondson, Lucy Matthews

Atlantic Marketing Journal

With the decline in the number of traditional college-aged students, understanding the degree selection process is important for departments, colleges, and universities alike. For students, selecting the proper major early is also beneficial since it reduces time in school and tuition costs. Therefore, a better understanding of the degree selection process is worthwhile. Survey data was collected from 1,177 undergraduates at a southeastern U.S. university. Survey questions included major selection influences and other attitude and demographic items. The highest ranked reason is interest and passion followed by fit with personality type. This was similar for students who changed majors. External …


The Body Positivity Movement: Improving Female College Students Mental Health And Body Appreciation, Emilie Conners, Lucy Matthews, Diane R. Edmondson Jan 2024

The Body Positivity Movement: Improving Female College Students Mental Health And Body Appreciation, Emilie Conners, Lucy Matthews, Diane R. Edmondson

Atlantic Marketing Journal

Body image concerns among college-aged women continue to be an immense issue across many college campuses. As technology advances, it has become more common for young girls and women to edit their social media photos and focus more on their flaws. Body image has a significant impact on mental and physical health; therefore, it is vital that these concerns are addressed and fought. One movement recently used as a possible way to combat this concern is the body positivity movement. However, more research is needed to understand the impact of this movement on young women. Survey data was collected via …


The Black Lives Matter Movement: A Systemic Crisis That Expands Crisis Response Theory, Pam Richardson-Greenfield, Alyssa Reynolds, Ryan Cruz, Monique Bell Jan 2024

The Black Lives Matter Movement: A Systemic Crisis That Expands Crisis Response Theory, Pam Richardson-Greenfield, Alyssa Reynolds, Ryan Cruz, Monique Bell

Atlantic Marketing Journal

Relevance to Marketing Educators, Researchers, and/or Practitioners – In response to George Floyd’s death, a variety of organizations posted messages against racism and some began to openly support Black Lives Matter, often by name, in their corporate communication initiatives. With promises of financial commitments to uplift Black communities, calls for action, and initiatives to support internal change—large and small companies, non-profits and universities—could be perceived as courageous for establishing new protocols to support such a warranted change. However, in the era of “woke washing,” or inauthentic social justice messaging, the need to assess the authenticity of corporate statements of support …


Creating The New Normal: A Historical Approach To Understanding Marketing Agility And Its Implications Across Business, Healthcare, And Social Welfare In A Post Pandemic World, Elan Burton, Delancy Bennett, Linda Burton Jan 2024

Creating The New Normal: A Historical Approach To Understanding Marketing Agility And Its Implications Across Business, Healthcare, And Social Welfare In A Post Pandemic World, Elan Burton, Delancy Bennett, Linda Burton

Atlantic Marketing Journal

The purpose of this article is to expand our understanding of how marketing agility shapes business, healthcare, and social welfare policy and societal responses to global pandemics. We set the stage for this discussion by presenting an historical exemplar case of marketing agility during the 1918 Influenza pandemic in the US. Next, we outline a necessary conceptual revision and update to previous treatments of marketing agility relative to historical pandemics considering the recent COVID-19 pandemic. Our novel conceptualization focuses on a firm’s (business, healthcare, social welfare) prompt response to dynamic and turbulent circumstances beyond the control of the firm (Araújo …


Healthcare Marketing Communication: Media Usage And Psychographic Profiles For Baby Boomer, Gen X, And Millennial Consumers, Terry Damron, Joe Cangelosi, David Kim, Ed Ranelli Jan 2024

Healthcare Marketing Communication: Media Usage And Psychographic Profiles For Baby Boomer, Gen X, And Millennial Consumers, Terry Damron, Joe Cangelosi, David Kim, Ed Ranelli

Atlantic Marketing Journal

Abstract

Purpose Preventive health care information (PHCI), which functions as a cost-effective or cost-saving means of reducing mortality and improving life quality, also fuels consumer demand for otherwise underutilized preventive medical services, thereby improving profitability for service providers. This study provides healthcare marketing professionals with media usage insights and psychographic profiles useful for developing effective PHCI communication strategies.

Design This research is based on questionnaire responses (n = 813). Analysis of the variance (ANOVA) was used to assess and compare the importance consumers assigned to online PHCI sources. Factor analysis was used to determine whether attitude patterns tended to …


Product Elimination Decision And Its Impact On Consumers: The Special Case Of A Local Speedway, Mark Mitchell, Jacob Voegel, Michael Smith Jan 2024

Product Elimination Decision And Its Impact On Consumers: The Special Case Of A Local Speedway, Mark Mitchell, Jacob Voegel, Michael Smith

Atlantic Marketing Journal

After 60+ years of operation, Myrtle Beach Speedway was closed and the property sold. The new owners will redevelop the property for commercial and residential purposes. Businesses routinely eliminate products for a variety of reasons, including under-performance and/or a desire to redeploy those resources elsewhere. What is often overlooked is the impact on consumers. In addition to reducing fan access to racing, a closed race track removes a racing opportunity for aspiring race car drivers and crew members. It can also mean shuttering tracks that once had historical significance. The history of raceway closures in the Myrtle Beach, SC area …


The Anatomy Of Physician Fulfillment: Strategies Beyond Burnout, Brook Hale Jan 2024

The Anatomy Of Physician Fulfillment: Strategies Beyond Burnout, Brook Hale

Antioch University Dissertations & Theses

The persistent tension and power struggle between healthcare executives and physicians is a prevalent issue in healthcare organizations, often leading to a culture of organizational mistrust. This dynamic stems from perceived conflicting goals: executives are frequently seen as primarily focused on financial outcomes, while physicians are viewed as resistant to change. This study explored how physician fulfillment is experienced at work, with the ultimate goal of identifying potential interventions to bridge the gap between these groups. There is vast research and literature available regarding burnout in healthcare; this research focused on understanding what physicians find fulfilling in their work and …


Staff Matters: Are There Risks To Using Ai In Our Practice?, Jodi Schafer Sphr, Shrm-Scp Jan 2024

Staff Matters: Are There Risks To Using Ai In Our Practice?, Jodi Schafer Sphr, Shrm-Scp

The Journal of the Michigan Dental Association

As your practice adopts AI for hiring processes, it brings efficiency but also potential pitfalls. The increasing use of AI, such as ChatGPT, streamlines tasks like resume screening, but caution is essential. Recent executive orders emphasize safety assessments and civil rights in AI. The Equal Employment Opportunity Commission focuses on transparency and consent in recruitment AI use. Legal compliance is vital to prevent discrimination; criteria like education and experience must be applied consistently. Additionally, employee monitoring AI requires careful implementation, ensuring transparency and human oversight. While AI offers benefits, its workplace integration demands careful consideration, testing, and ongoing evaluation.


Economic Policy Uncertainty And Its Impact On Unemployment Rates Among U.S. Ethnic Groups, Melody Shirley Nimoh Jan 2024

Economic Policy Uncertainty And Its Impact On Unemployment Rates Among U.S. Ethnic Groups, Melody Shirley Nimoh

Doctoral Dissertations (DBA)

The study aims to investigate the transmission of Economic Policy Uncertainty (EPU) shocks on unemployment rates across different ethnic groups in the United States. The research employs econometric analysis such as regression modeling to determine the relationship between EPU and unemployment rates among African American, Hispanic or Latino American, and White American communities. The study estimates coefficient estimates for the lagged change in EPU and its impact on respective unemployment rates for each ethnic group. This shows that there are statistically significant positive relationships between EPU shocks and unemployment rates across all ethnic groups. An increase in EPU leads to …


Just Culture In Aviation: A Metaphorical Study On Aircraft Maintenance Students, Ramazan Çoban, Cengiz Mesut Bükeç Jan 2024

Just Culture In Aviation: A Metaphorical Study On Aircraft Maintenance Students, Ramazan Çoban, Cengiz Mesut Bükeç

International Journal of Aviation, Aeronautics, and Aerospace

Just Culture, a sub-dimension of safety culture, has been a prominent and debated topic in aviation safety in recent years. Just culture signifies a work environment where employees are motivated to provide essential safety-related information, but a clear distinction must be made between acceptable and unacceptable behaviours. The aim of this study is to examine the fundamental characteristics of just culture in the aviation sector. The phenomenology method, one of the qualitative research designs, has been adopted in the study. Purposeful sampling was used in the selection of participants, with the sample consisting of 78 students studying in the aircraft …


Justifying The Cost Of Implementing Contactless Travel In Non-Primary Airports: A European Perspective, Sumeet Hassan Anwar Mr., Humna Asad Miss Jan 2024

Justifying The Cost Of Implementing Contactless Travel In Non-Primary Airports: A European Perspective, Sumeet Hassan Anwar Mr., Humna Asad Miss

International Journal of Aviation, Aeronautics, and Aerospace

In the wake of the COVID-19 pandemic, the aviation industry faces an unprecedented push towards digital transformation. This paper delves into the economic, operational, and safety imperatives of implementing contactless travel solutions in Europe's non-primary airports. By juxtaposing the substantial upfront costs against the long-term operational savings and improved passenger experience, the study presents a compelling financial justification for such investments. Drawing on case studies and current trends, the research demonstrates that, despite initial expenditures, the adoption of contactless technology is a prudent strategy that aligns with evolving consumer preferences and the heightened need for efficiency and safety. The paper …


Passenger Preferences For Ultra Long Haul Flights Vs. Connecting Flights: A Comparative Study Between Asia And Europe, Sumeet Hassan Anwar Mr., Humna Asad Miss Jan 2024

Passenger Preferences For Ultra Long Haul Flights Vs. Connecting Flights: A Comparative Study Between Asia And Europe, Sumeet Hassan Anwar Mr., Humna Asad Miss

International Journal of Aviation, Aeronautics, and Aerospace

This study looks at passenger preferences in air travel, specifically ultra-long-haul and connecting flights, utilizing a comparative lens between Asia and Europe. It investigates how economic conditions, cultural differences, and regional infrastructure affect flight choices. According to the findings, Asian travelers prefer connecting flights that use hub-and-spoke networks because they are more affordable, whereas European tourists choose direct flights for time efficiency. Furthermore, the interaction between purchasing power and travel intent has a major impact on flight preferences, with business travelers favoring full-service carriers and leisure travelers preferring low-cost options. Cultural factors also influence these decisions, altering airline loyalty, service …


Being Dr. Jekyll And Mr. Hyde: Role-Based Identity Foils In Organizational Life, Blake E. Ashforth, Beth S. Schinoff, Kristie M. Rogers, Donald Lange Jan 2024

Being Dr. Jekyll And Mr. Hyde: Role-Based Identity Foils In Organizational Life, Blake E. Ashforth, Beth S. Schinoff, Kristie M. Rogers, Donald Lange

Management Faculty Research and Publications

Soldier-medic. Undercover police officer. Collaborative divorce attorney. Certain jobs require an individual to enact antithetical sets of role expectations (to do X and not-X), such as saving a life and taking a life, in the case of a soldier-medic. Despite their important consequences, we lack a unifying framework for such antithetical expectations and their implied identity foils—where one is expected to be both Dr. Jekyll and Mr. Hyde (a life-saver and a life-taker). To this end, we build theory on how and why antithetical expectations and their implied identity foils arise in organizations. We offer a model …


The Impact Of The Covid-19 Pandemic On The Insurance Segment Of The Warsaw Stock Exchange, Tadeusz Winkler-Drews Jan 2024

The Impact Of The Covid-19 Pandemic On The Insurance Segment Of The Warsaw Stock Exchange, Tadeusz Winkler-Drews

Studia i Materiały Wydział Zarządzania Uniwersytet Warszawski

Purpose: The article aims to assess the impact of the COVID-19 pandemic on the insurance sector of the Warsaw Stock Exchange S.A. in 2019–2021.

Design/Methodology/Approach: Quarterly financial reports were used to conduct the study. The economic condition was examined using elements of financial analysis, and the valuation was based on the analysis of market rates of return.

Findings: The results allowed us to conclude that the COVID-19 pandemic harmed the insurance sector of WSE. Due to the differences in the parameters of the size of capitalization, the scope of services provided, the territory of operation and the …


Leadership And Environmental Sustainability: An Integrative Conceptual Model Of Multilevel Antecedents And Consequences Of Leader Green Behavior, Hannes Zacher, Clara Kühner, Ian M. Katz, Cort W. Rudolph Jan 2024

Leadership And Environmental Sustainability: An Integrative Conceptual Model Of Multilevel Antecedents And Consequences Of Leader Green Behavior, Hannes Zacher, Clara Kühner, Ian M. Katz, Cort W. Rudolph

Psychology Faculty Publications

Environmental sustainability is a strategic and ethical imperative for organizations, and numerous studies have investigated associations between leadership and employee pro-environmental or “green” behavior. However, these studies have typically focused on leadership styles that conflate leader behavior with its assumed antecedents or consequences. Moreover, the literature on relations between leadership and environmental sustainability constructs is fragmented and in need of systematic integration to effectively guide future research and practice. Accordingly, we pursue three goals in this conceptual paper. First, after a brief review of key insights from extant theoretical and empirical research, we define leadership in the context of environmental …


Meaningful Consumption, Aditya Gupta, Meike Eilert, James W. Gentry Jan 2024

Meaningful Consumption, Aditya Gupta, Meike Eilert, James W. Gentry

Faculty Publications – Marketing

While consumers frequently seek meaning through their marketplace interactions, a comprehensive understanding of meaningful consumption is conspicuously absent from marketing literature. Such insight would notably benefit macromarketing scholars who aim to evaluate the implications of consumer purchasing decisions on quality of life. Addressing this gap, our study employs 40 in-depth interviews to arrive at the phenomenological essence of meaningful consumption. We discover that meaningful consumption comprises three key themes—rejuvenation, expansion, and consolidation—accompanied by seven related sub-themes: repair and reconnection; intellectual, pragmatic, and relational expansion; and crystallization and contextualization. Our overarching framework enriches macromarketing theory by virtue of its ability to …


Civic And Community Engagement Among Poor Rural Women In Bihar: A Pilot Study, Kirk Leach, Mirivel Julien, Tusty Ten Bensel, Avinash Thombre Jan 2024

Civic And Community Engagement Among Poor Rural Women In Bihar: A Pilot Study, Kirk Leach, Mirivel Julien, Tusty Ten Bensel, Avinash Thombre

School of Public Service Faculty Publications

Civic and community engagement is often crucial for the successful development of rural areas and a catalyst of personal transformation. This article examines changes in civic and community engagement among women in rural Bihar, India. Using an exploratory factor analysis of survey data from n = 815 respondents who participated in Heifer’s Values-Based Holistic Community Development [VBHCD] training, the study identifies three factors that constitute civic and community engagement. Next, the study assesses the efficacy of VBHCD’s impact on participants’ civic and community engagement relative to participants’ duration in the program and type of self-help group. The results indicate that …


Towards Inclusive Public Administration Systems: Public Budgeting From The Perspective Of Critical Race Theory, Juan Pablo Martínez Guzmán, Meagan M. Jordan, Philip G. Joyce Jan 2024

Towards Inclusive Public Administration Systems: Public Budgeting From The Perspective Of Critical Race Theory, Juan Pablo Martínez Guzmán, Meagan M. Jordan, Philip G. Joyce

School of Public Service Faculty Publications

While there is a developing consensus that governments need to address systemic racism, public administration scholarship has not played a large role in supporting policymakers who want to achieve that end. To institutionalize that effort, we analyze the budget process as a setting to identify inequities and incorporate social equity given its overarching reach across all programs and policies. This article uses the tenets of critical race theory to illustrate how to use the budget process to incorporate equity. The resulting racial equity budgeting (REB) framework has three tenets: acknowledging and correcting historic biases, increasing the voice of nondominant groups, …


‘The Playful Entrepreneur’ Fostering Entrepreneurial Education In Early Childhood Education, Trudie Murray Jan 2024

‘The Playful Entrepreneur’ Fostering Entrepreneurial Education In Early Childhood Education, Trudie Murray

Theses

This study explores the integration of entrepreneurial education within early childhood settings in Ireland, focusing on embedding entrepreneurial capabilities at the foundational stages of education. Recognising the critical role that early experiences play in lifelong learning, this research advocates for equipping preschool children with essential 21st-century skills, such as independence, creativity and problem-solving. Despite significant investment in early childhood education, the integration of entrepreneurial education remains limited within existing pedagogical frameworks, which prioritise social, emotional, and cognitive skills without explicitly addressing entrepreneurial capabilities. Utilising a Constructivist Grounded Theory approach, the study examines how early childhood educators can foster an entrepreneurial …


Corporate Social Responsibility, Advertising Intensity, And Performance: The Importance Of National Philanthropic Environments, Alexey V. Semenov, Arilova A. Randrianasolo Jan 2024

Corporate Social Responsibility, Advertising Intensity, And Performance: The Importance Of National Philanthropic Environments, Alexey V. Semenov, Arilova A. Randrianasolo

Funded Scholarship

This study investigates the relationships among Corporate Social Responsibility (CSR), advertising intensity, and performance in different national philanthropic environments. National philanthropic environment is defined as the propensity of a nation to be philanthropic. Employing institutional theory, we hypothesize that (1) advertising intensity mediates the CSR/performance relationship, (2) national philanthropic environment moderates the relationship between CSR and advertising intensity, and (3) national philanthropic environments moderate the relationship between advertising intensity and performance. Using a sample of 262 firms from 10 countries, the results support the moderated mediation model. We demonstrate that the success of CSR programs depends on their effective integration …