Digital Commons Network^™

A Triadic View Of Name, Image, And Likeness From The Point Of Athletes, Universities, And Consumers Of College Athletics, William Monroe

Finance Undergraduate Honors Theses

Name, Image, and Likeness is a new era of college athletics that allows student-athletes to monetize their name, image, and likeness through personal appearances, social media platforms, commercials, selling merchandise, signing autographs, serving as ambassadors, and leading camps or clinics, among others. In simpler terms, NIL allows student-athletes to be paid to play. Before it was introduced, the NCAA took a strong stance against this but soon flipped its stance once states started passing laws relating to the subject. In the past, athletic departments, coaches, and student-athletes were punished by the NCAA because of bribes as well as athletic departments …

Innovation Unveiled: The Power Of Innovative Experiences On Undergraduate Development, Alexander Cummings

Finance Undergraduate Honors Theses

A paper analyzing my experiences participating in the McMillon Innovation Studio and other OEI programs and their impact on my development during my undergraduate education.
It explores how these experiences can positively affect students of all backgrounds and how universities can work to improve these programs to further amplify their effects.

The Stories That Matter From The People Who Care: Interviewing The Mentors Of The Women’S Business Leadership Center, Megan Nicole Gray

Honors Theses

Women across the nation face barriers that include a pay gap, under representation, caregiving expectations, threats of sexual violence, and more. Barriers related to the workplace are significant due to their impact on a woman’s autonomy, particularly in Arkansas. The Women’s Business Leadership Center on the Arkansas State University campus provided an excellent opportunity to investigate the life experiences of women in Arkansas who recognize barriers to women and confront them. Eleven mentors of the WBLC at ASU were interviewed to document such life experiences. Regarding mentorship, participants shared that they built support systems, received their own benefits, commonly had …

The Mathematics Of Financial Portfolio Optimization Incorporating Environmental, Social, And Governance Score Information, Ian Driskill

Master's Theses

We numerically investigate the effects that Environmental, Social, and Governance (ESG) scores have on portfolio optimization with Modern Portfolio Theory assumptions and how ESG scores correlate with the market returns of a rated company's stock. Additionally, we review and analyze a research paper published in the Journal of Financial Economics regarding ESG investing titled “Responsible investing: The ESG-efficient frontier” by Pedersen, Fitzgibbons, and Lukasz. Our overall goal is provide insight for socially responsible inclined investors, to help them understand what ESG scores tell us and how those scores may effect their overall investment returns."

Moving Forward: Automating A Walmart Executive View From Existing Manual Financial Systems, Alexandra Rosen

Finance Undergraduate Honors Theses

Walmart, the largest retail giant globally, is a company that needs no introduction. Headquartered in Bentonville, Arkansas, it has become synonymous with retail innovation and efficiency. Last summer, I had the unique opportunity to immerse myself in Walmart’s culture and the world of finance and accounting through Walmart's Accounting and Finance Development Program (AFDP) internship. This analysis examines my summer in the program and applies my experience to the importance of in-person office work.

Exploring Growth: A Multifaceted Approach To Development In The Stann Creek District Of Belize, Brady A. Voss

Finance Undergraduate Honors Theses

This honors thesis delves into the multifaceted approach to development within the Stann Creek District of Belize, as undertaken by the Ministry of Agriculture (MOA) in collaboration with the international non-profit Peacework. Authored by Brady A. Voss under the guidance of Dr. Amy Farmer, this research is a culmination of efforts aimed at enhancing economic growth and sustainability in the region.

The thesis begins by outlining the author's involvement in three primary projects during a summer internship in 2023: assessing market awareness of dragon fruit, estimating the cost of production for habanero peppers, and formulating a business plan for the …

Financial Literacy For Life: Mandating Financial Literacy In The Classroom, Avery Alford

Finance Undergraduate Honors Theses

This paper presents literature review and qualitative analysis of the need to mandate financial literacy courses at the high school level. It breaks down the importance of financial education and highlights the benefits in terms of confidence and mental health and its current state in the US with states that require the curriculum. Then it discusses the consequences on mental and physical health by studying the impact of cortisol, the “stress hormone”, within the scope of necessary policy change and in the context of country comparisons around the world. Next it provides counter arguments and objections that debate which classes …

Analyzing The Influence Of Gender Biases On College Students' Attitudes Towards Flexible Work Arrangements, Leah Elizabeth Rubino

Undergraduate Honors Thesis Collection

Flexible work arrangements are becoming more prominent after the Covid-19 pandemic. These flexible work arrangements, including flextime and flexplace structures, better allow for working individuals to find a work-life balance and have been shown to improve morale and productivity. However, previous studies have found that gender biases impact the utilization of flexible work arrangements as well as the attitudes and perceptions towards those who employ them. We propose that these gender bias impacts on the utilization and perception of flexible work arrangements will differ between college students with no work experience from the data collected using individuals in the workforce, …

Mechelle’S Bridal Palace Business Plan, Lakendra Montgomery

Theses

This project aims to develop a comprehensive business plan for a one-of-a-kind bridal store called Mechelle's Bridal Palace, which offers an innovative and unique bridal shopping experience. The plan goes beyond the traditional bridal store concept and includes a café, which will provide customers with additional relaxation and convenience. This business plan focuses on redefining the traditional bridal shopping experience and making it more enjoyable for customers. Moreover, this project aims to address the issue of diversity, representation, and inclusion in bridal fashion. The bridal industry has historically been exclusive, and it aims to address this by creating a more …

Marketing Of Bread, Leeloo Blunt

Senior Honors Projects

A content analysis of gluten-free bread packaging

The gluten-free food market has seen huge growth in the recent decade with the market valued at 12.3 billion US dollars in 2023. This market growth is due to the increased awareness of gluten related illnesses such as celiac disease and gluten intolerance, as well as the increasingly widespread belief that a gluten-free diet leads to weight loss and a healthier lifestyle. Out of the gluten-free market, bread products have been a major contributor to the growth of the market due to the demand for low-carb, gluten-free bread. The purpose of this project …

Less Litigation, More Business Purpose: Leveraging Dispute Prevention To Preserve Business Relationships, Joan Stearns Johnsen

UF Law Faculty Publications

Strong interorganizational relationships play an essential role in business relationships. Soft skills associated with negotiation and communication are key to dealing with disagreements in these relationships. However, many companies do not invest in these aspects of their business relationships until conflicts arise. Dispute resolution provides helpful processes for managing these disputes, but companies can avoid conflict before it arises by investing in dispute prevention.

Dispute prevention represents a change in the existing paradigm, yet it poses numerous benefits. By implementing a dispute prevention mechanism, such as a Standing Neutral, companies can invest in strong interorganizational relationships and improve their ability …

A Qualitative And Quantitative Review Of The Terms "Job" And "Organization" From The Employee's Perspective, Nirvana Mejia

Theses, Dissertations and Culminating Projects

This study explores how employees perceive workplace constructs like job satisfaction and differentiate them between their job and organization. It highlights the importance of avoiding mistaken associations, known as the "jingle fallacy," which can oversimplify workplace dynamics. The research includes two studies, one qualitative with 12 participants discussing their job and organization, and one quantitative with 197 to 252 participants assessing job satisfaction dimensions. Findings indicate that people generally mention tasks when discussing their job and broader organizational aspects when discussing their organization. The majority of job satisfaction dimensions fall into a mixed category, with Regular Tasks being the only …

Are “10 Grams Of Protein” Better Than “Ten Grams Of Protein”? How Digits Versus Number Words Influence Consumer Judgments, Marisabel Romero, Adam W. Craig, Milica Mormann, Anand Kumar

Marketing & Supply Chain Faculty Publications

Numerical information can be communicated using different number formats, such as digits (“5”) or number words (“five”). For example, a battery product may claim to last for “5 hours” or “five hours.” And while these two formats are used interchangeably in the marketplace, it is not clear how they influence consumer judgments and behavior. Via six experimental studies, two online ad campaigns, and one large secondary dataset analysis, we find that digits, compared to number words, positively affect consumer behavior. We refer to this phenomenon as the number format effect. We further show that the number format effect occurs because …

Internship Experience At Dannah Investment Group, Llc, Isabelle Linkous

Finance Undergraduate Honors Theses

My internship and employment experience at a small investment management firm in Dallas, Texas, has been one of the most valuable components of my college career. Dannah has three rules at the heart of everything we do:

1. Make Money

2. Have Fun

3. Influence Others

Artificial Intelligence In The Hotel Industry: The Benefits And Effects On Corporations, Carlie Malone

Human Nutrition and Hospitality Management Undergraduate Honors Theses

This research delves into the benefits and effects of artificial intelligence in the hotel industry. Through a qualitive design, the study shows how the hotel industry since Covid-19 has tried to grow in the technology. The findings were valuable insights from CEO’s, CFO’s, Executives, Directors, and Managers. Nine hotel and technology executives from around the country participated in interviews covering the basic topics of demographics, AI utilized in/on the hotel property, AI and employee experiences, and guest satisfaction with AI.

The challenges stated by the participants were that AI is still in its early stages and being developed. An additional …

Fast Fashion: Ethical Dilemmas And Suggestions For Change, Rachel Walden

Marketing Undergraduate Honors Theses

The fast fashion industry has grown immensely over the last decade, quickly capturing a large segment of the fashion industry as a whole. This industry is defined by a highly responsive and extremely cost-focused supply chain, allowing the curation of trendy and low-cost garments. These garments, while appealing to consumers for the stylish and affordability, are of poor quality and have short lifetime. The fast fashion model gives rise to serious environmental and social consequences, often contributing to high levels of air and water pollution, increased landfill waste, and unethical labor practices. The aim of this paper is to describe …

Quantifying Marketing Lifts To Create A Data-Driven Model: Walmart Merchandising Operations Internship, Susannah Patton

Marketing Undergraduate Honors Theses

I assumed the role of a Merchandising Operations Intern, working directly under the guidance of Planner Candace Gooding in D71. Given the prominence of the furniture and mattresses department in the online retail space, due to the limitations of in-store infrastructure for large products, our focus within D71 is centered on expanding the digital business. Over the past couple of years, Walmart has strategically shifted towards launching higher-end retail items, particularly in the realm of stylish furniture, bolstered by robust marketing initiatives. Although historical performance, seasonality, and price elasticity have traditionally guided forecasting for these items, the oversight of additional …

Assessing Undergraduate Nonprofit Management Education Programs: Combining Industry And Student Perspectives, Benjamin Walworth

Marketing Undergraduate Honors Theses

Given the role of the nonprofit sector in the U.S. economy, as well as the growth of nonprofit management education (NME) programs, there is a need to specifically assess undergraduate NME programs. This study addresses the current research gap by examining the undergraduate nonprofit studies minor at the University of Arkansas. An assessment of the minor was conducted by surveying three groups: nonprofit professionals, current students pursuing the nonprofit studies minor, and alumni of the minor. These groups were surveyed to understand why students pursue the minor, what students want or gain from the experience, as well as what skills …

Genocide Dressed In Jeans: Does Sharing A Narrative About The Uyghur Population Alter Opinions About Fast Fashion, Danya Radhi

Marketing Undergraduate Honors Theses

One of the most cherished traditions on our University of Arkansas campus is the etching of names onto Senior Walk each year. On any given day, thousands of students stroll across these beautiful sidewalks as they venture to and from class. Dressed in the latest fashions from iconic brands such as Zara, H&M, and Nike, these students are far removed from the tragedy that has befallen the Uyghur population living in the Xinjiang province, 6,914 miles away. Evidence has been mounting that the Uyghur population has been suffering through massive displacement, forced labor camps, and atrocities that we cannot even …

Innovative Rate Design As A Free Market Solution To Climate, Resiliency, And Economic Challenges, Brendan J. Moore

LSU New Orleans Theses and Dissertations

A century-old problem of electricity rate design is cost-shifting between ratepayers (Wellinghoff, J. & Tong, J., 2015). A much newer cost-shifting example of great and increasing importance happens whenever ratepayer generated “renewable energy” is sold to the grid—all too often, this is accused of being unfairly rewarded (Ritchie, 2016). ProRate resolves both these concerns and ProRate can actually be derived simply from the premise of avoiding “all” cost shifts between ratepayers (Katz, CLEPm Rewards to Arrest Demand Cost-Shifting, 2019; Katz, CLEP5 Rewards to Arrest Energy Cost-Shifting, 2019). Another major problem with the Old Utility Model is the lack of price …

Gym Sexual Harassment And Bystander Intervention: An Application Of The Reasoned Action Approach, Eric Schisler

Graduate Theses and Dissertations

Objective. The purpose of this study was to modify and validate an instrument to examine factors associated with being an active bystander when witnessing sexual harassment at a gym or fitness center. Using Fishbein and Ajzen’s Reasoned Action Approach (RAA), this study aimed to better understand the influence of a person’s attitude, social norms, and perceived behavioral control (PBC) on their intention to be an active bystander when witness to someone being sexually harassed at the gym in the next 30 days. Methodology. This study utilized an exploratory sequential mixed methods design, with phase one taking place between June and …

Co-Creating A Process Of Tacit Knowledge Seeking Using Appreciative Inquiry: An Exploratory Case Study, Kristina Lewis

Graduate Theses and Dissertations

In today’s dynamic workplaces, knowledge exchange among employees is vital for organizational innovation and competitive advantage. However, existing literature on knowledge management has primarily focused on knowledge sharing, neglecting the proactive process of knowledge seeking, particularly regarding tacit knowledge. This study aims to bridge this gap by exploring the social process of tacit knowledge seeking in the workplace. Using appreciative inquiry as a method for collecting data, this qualitative exploratory single case study examines how employees seek tacit knowledge in an international consumer products organization. Guided by a social constructionist framework and appreciative perspective, the study seeks to understand the …

Mental Health In College Journalists: Recognizing Causes Of Trauma And Recommendations For Training In College Programs, Sydney R. Mulvenon

Graduate Theses and Dissertations

News reporting serves as an important vehicle for sharing breaking news across diverse communities, yet it often entails significant stressors. Some news reporters may experience trauma while covering challenging stories or navigating negative experiences within the newsroom. Many professionals in journalism have expressed concerns about the lack of awareness of mental health in the field. Addressing this need, this research using a documentary format, explores the need for integrating trauma training and awareness initiative into college-level journalism programs. Drawing on stories from former journalists and other professionals connected to journalism, this documentary highlights the pressing need for trauma-focused coursework to …

Evaluating The Effects Of A Noninvasive, Commercial-Grade Neurofeedback Technology And Mindfulness On Sleep Quality In Elite Athletes, Sydney Anne Hammit

Graduate Theses and Dissertations

Abstract Proper sleep is a vital element in the lives of elite athletes due to its effects on recovery, performance, and mental and emotional health. However, despite the importance of sleep quality, elite athletes are experiencing notable difficulties with both sleep quantity and quality. While sleep is necessary for all individuals, it is specifically essential for elite athletes. Sleep quality issues can be accompanied by both physical and psychological struggles, which is concerning for the population of elite athletes who are struggling with sleep quality at higher rates than the general population. Despite the increasing awareness of sleep quality struggles …

Systemic Effect Of Organizational Capitals On Parent Commitment In Youth Soccer, Paul Kimbrough

Graduate Theses and Dissertations

This study evaluates how soccer parents perceive the offerings of the soccer team on which their child plays. The study uses the systems perspective of Flora & Flora’s Community Capitals Framework to analyze family commitment to the team. The study subjects were parents of soccer players ages 12 and older who play for teams and participate in competitive travel soccer teams. Parents are classified based on their geographic location and team level. Questionnaires were administered at a series of travel soccer tournaments in March 2024. Data were analyzed using binary logistic regression analysis. Parents were found to value the total …

Here Are The Mda Award Winners For 2024, David Foe Ma Cde

The Journal of the Michigan Dental Association

The Michigan Dental Association (MDA) awarded outstanding individuals and organizations in 2024, highlighting dedication to dentistry and community service. Notable winners include Dr. Richard Charlick, honored for decades of teaching and mission work, Dr. Daniel Miller for leadership across dentistry, and Dr. Michael Haddow and Scott Ward for exceptional public service. Educators Dr. Sarah Tomaka and Dr. Gary Bonior were recognized for their contributions to dental education, while Becky Wooters facilitated dental assistant training at tribal colleges. NDX Dental Art Laboratory and Dr. Michael Vilag were commended for their work with Donated Dental Services, alongside rising star Dr. Katherine Cramer. …

Persuasion As A Function Of Celebrity, Argument Complexity, And Need For Cognition, Stratton Stave, Blair T. Johnson Dr., Lisset Martinez-Berman, Matthew B. Jané

Honors Scholar Theses

With advertising commanding so much money as an industry, it is critical to determine what people like or do not with ads. Our focus was on three main factors within advertising, two dimensions within how the advertisement is presented, one based on the person reading the ad. The two dimensions based on presentation were the complexity of the ad, done the first time by omitting letters from the ad and the second time by swapping letters within words, and celebrity endorsement, comparing popstar Taylor Swift’s to Alicia Steele, an AI-generated celebrity. We also measured Need for Cognition (NFC), the level …

"Men Hunt, Women Gather." Perceptions Of Gender And Leadership In Outdoor Recreation In A Higher Education Setting, Elizabeth Marie Johansen

Electronic Theses and Dissertations

This dissertation delved into the complex interaction between gender dynamics and leadership perceptions within outdoor recreation, particularly in the context of higher education. Utilizing Transformational Learning Theory, Critical Feminist Theory, and Conditional Outdoor Leadership Theory, this study aimed to uncover the nuanced ways in which gender influenced perceptions of leadership roles and behaviors in outdoor recreation activities based on participant’s experiences. This study utilized an explanatory sequential mixed-methods research design, which included a quantitative survey and qualitative interviews to gain a more holistic understanding of participants' perceptions and experiences.

Findings suggest that despite progress towards gender equality in outdoor recreation …

A Fish Out Of Water: An Examination Of Self-Identified Introverted Business Students' Perceptions Of Their Leadership Ability, Katie J. Jolicoeur

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Current American cultural and societal ideals favor personalities that are outgoing, positive, and talkative in nature, due to the rise of the Culture of Personality (Wilmot, 2019; Kim, 2012; Cain, 2013). Beginning with the industrial revolution and expanding rapidly midcentury, parents began to view children who are quiet as less favorable than those who are more gregarious, thus children and parents began forced socialization at an earlier age (Wilmot, 2019; Cain, 2013). Very little, if any, research has been conducted to understand the impact that the cultural ideal of favoring extraversion has upon undergraduate students seeking a degree in business, …

Topgolf Callaway Brands, Corp. Strategic Analysis, Sean Smith

Honors Program: Senior Projects (Public)

Topgolf Callaway Brands, Corp. (the “Company”, “Topgolf Callaway”, “Topgolf”, or “Callaway”) is an industry-leading golf and active lifestyle company that provides golf entertainment experiences, designs and manufactures premium golf equipment, and sells golf and active lifestyle apparel and other accessories through their family of brand names. They operate under the Topgolf, Callaway, Jack Wolfskin, OGIO, TravisMathew, Odyssey and Toptracer logos for their various product and service offerings. This report seeks to understand the industries in which the firm operates, the forces present in those industries, the resources and advantages of the firm, risks associated with their operations, and recommends several …