Digital Commons Network^™

How Do College Students’ Regulatory Focus Shape Their Behavioral Outcome Towards Institutes Of Higher Education? The Role Of Cognitive Flexibility And Social Perceptiveness, Saurabh Singh, Sarath Nonis

AMTP Proceedings 2025

Colleges and Universities across the United States are witnessing a decline in overall freshman enrollments. The latest data suggests that in 2023 there was an overall decline in enrollment of 5% among first year incoming freshman students across the country (Wood, 2024). To generate favorable attitude among current or potential students, institutions of higher education have adopted the use of social media channels for communication with students (Perera et. al., 2023). Through this paper, we address the critical question of how institutes of higher education can maximize students’ commitment, sense of belonging, as well as positive word of mouth intentions …

Fueling The Ideal: The Role Of Energy Drink Marketing In Shaping Body Image On Instagram, Kimberly Flanders, Laurie Lawrence, Natalya Vodopyanova, Darlene Natale

AMTP Proceedings 2025

Energy drink sales in the United States have experienced tremendous growth over the past several decades with projections for continued growth, making effective marketing strategies increasingly important for industry players. Central to these strategies is building brand awareness and targeting the right consumer demographic, particularly young adults aged 18-34, who make up the largest group of energy drink consumers. This demographic is heavily influenced by media portrayals of fitness and success. Red Bull and Monster, two of the leading brands, are dominant in brand awareness, with significant influence through social media platforms like Instagram. This research examines Instagram posts from …

Understanding Med Spa Preferences, Lee O. Brannon Iii, Tabor L. Schilling, Baily R. Trettel, Nancy B. Alden

AMTP Proceedings 2025

This study aimed to understand the key factors that influence client loyalty, determining the most effective marketing channels, and analyzing industry trends and client preferences, in order for med spas to increase their number of client bookings. Utilizing a survey, the researchers gathered data on client demographics, preferences, and behaviors related to aesthetic services. The analysis highlighted the critical elements of client retention, the impact of various marketing strategies, and the competitive landscape. By analyzing the results, the researchers provided descriptive analysis of demographic variables and client preferences. This research provided actionable insights to enhance client loyalty, attract new clients, …

Crafting Connections: Language Use And Cultural Resonance In Marketing Campaigns For The Hispanic Market, Santiago Reyes, Alessandra Noli Peschiera, Kristina Simon, Melany Sarcevic

AMTP Proceedings 2025

Considering the rapid growth and relevance of the Hispanic market in the U.S., this study explores strategies employed by brands in their communication efforts to connect with this consumer base. Through a qualitative content analysis, the study analyzes emerging themes and patterns in terms of language use and cultural values employed in marketing and advertising campaigns directed to the U.S. Hispanic market. Results reveal a prevalent use of Spanish, with a rise in the use of English reflective of changing demographic trends of Hispanics in the U.S. Cultural values resonant with Hispanic identity are also employed in campaigns. Important implications …

Doing Business With China And Decoupling: Recommendations For Global Strategy, Nader H. Shooshtari, Timothy A. Manuel

AMTP Proceedings 2025

In the last several years, the effort to reduce dependence on China supply networks and in general to lead western countries’ trade away from China has gained momentum. This effort largely led by the U.S. has been a result of supply chain uncertainty post COVID and growing geopolitical tensions between the two countries. China’s increasing global ambitions under President Xi Jinping, including territorial claims in the South China Sea and Taiwan have changed the view of China as a reliable global factory and trading partner to a major threat to U.S. power. U.S. policymakers view of China evolved from a …

The Role Of Affordable Housing In Enhancing Tenants' Economic Stability In Connecticut: A Focus On Income, Employment, And Housing Stability, Osaid Zubi

Dissertations

This study examined the role of affordable housing in promoting economic stability among low- and moderate-income households in Connecticut. Focusing on income security, employment opportunities, and housing retention, this research highlighted the significance of affordable housing as a means to alleviate financial strain, support job retention, and foster community resilience. Utilizing a phenomenological approach, the study gathered insights from tenants, policymakers, and developers through conducting interviews and a focus group. Connecticut was chosen as the study site due to its high cost of living and affordable housing shortage, exacerbated by its proximity to New York City. Findings underscore the economic …

Seasonal Wages And Program Outcomes In Wisconsin’S Non-Profit Outdoor Education Industry, Michael H. Schneck

Master of Public Administration Capstone Papers

Non-profit outdoor education is an important tool that helps participants build meaningful relationships and positive perspectives of the natural world. Many non-profit outdoor education programs in Wisconsin rely on seasonal staff to fulfill the mission and vision of their programming through meaningful and tedious work. Because these staff are asked to help facilitate ideal program outcomes, it is important to analyze how seasonal wages for these roles influences staff effectiveness. This case-study analyzes the relationships between wages and program outcomes through the lens of human capital and workforce development and equity theory to better understand what most notably influences seasonal …

The Impact Of Sustainable Urban Development On The Issuance Of Urban Investment Bonds, Xinglin Shou

Dissertations and Theses Collection (Open Access)

Investment, export, and consumption have been viewed as the three driving forces behind economic development in China. Among these, investment has remarkably contributed to the urbanization in the context of China's sustained growth and development. Urbanization involves the mergingof large and medium-sized cities with surrounding areas, renovation of shantytowns and aging urban neighborhoods, and transformation of rural regions into urban areas, culminating in the establishment of a unified market. Such advancements have promoted infrastructure projects that are spearheadedby local governments and aligned with urbanization, thus catalyzing the growth of China's real estate industry, stimulating the Chinese economy, andextending the urbanization-related …

Internal Control And Urban Investment Bond Issuance, Feixiong Zhu

Dissertations and Theses Collection (Open Access)

With the rapid growth of China's economy, the financing needs of local governments are increasing, and municipal investment bonds, as animportant financing tool for local governments, play a pivotal role in the capital market. However, the rapid development of the municipal investment bond market has also brought about problems such as inadequate informationdisclosure and accumulation of market risks, which has aroused widespreadconcern about potential financial risks. Against this background, the state has strengthened the regulation of municipal bonds, emphasized the importance of compliance management, and introduced a series of policies and measures toimprove the transparency and standardization of the market. …

The Impact Of Awards And Honors On Project Bidding, Ren Wang

Dissertations and Theses Collection (Open Access)

This dissertation conducts a systematic study on the successful transformation and upgrading of China's automotive industry over the past decade, especially the remarkable progress made in the field of Electric and Intelligent Vehicles, and examines how China's automotive industry chain has seized the historical opportunity of the great transformation of the global automotive industry by “Four Modernizations”—electrification, intelligentization, lightweighting and modularization along the path of "Independent Innovation", and realized the overall improvement of both corporate performance and industrial strength under the synergy of strategic investors.

China has newly become the world's largest automotive exporter and successfully built up an advantageous …

Corporate Environmental (Ir)Responsibility Of Chinese Construction Companies, Bin Zhang

Dissertations and Theses Collection (Open Access)

Grounded in a multi-stakeholder perspective, this study delves into the impact of Corporate Environmental Responsibility (CER) on the performance of firms in the Chinese construction industry. Utilizing a panel dataset of listed companies in the Chinese construction sector from 2008 to 2023, the research conducts empirical analysis by incorporating key stakeholder relationship indicators (customer concentration, government support, and bank loan costs) while controlling for firm characteristics, aiming to assess the effect of corporate environmental information disclosure on financial performance. The findings reveal that CER significantly positively affects financial performance. More crucially, this relationship is partly attributed to the strengthening of …

The Effects Of Financial Vulnerability On The Prosocial Behavior Of Medical Staff At Pet Hospitals, Guoxing Xu

Dissertations and Theses Collection (Open Access)

The coronavirus disease 2019 (COVID-19) pandemic has fundamentally disrupted business operations, causing widespread financial strain and uncertainty for employees, and research shows that financial vulnerability – the sense of insecurity regarding one’s economic resources – has reached unprecedented levels among workers. But while conventional wisdom might suggest that financial stress leads to decreased work performance, a critical gap exists in understanding how financial vulnerability influences employee behavior in service-oriented environments.

Therefore, this study investigated the relationship between financial vulnerability and employee behavior within the context of pet hospitals in China, examining how organizational factors moderate this relationship. Data were collected …

Research On The Impact Investment Evaluation System For Photovoltaic Power Generation Projects, Shumeng Tong

Dissertations and Theses Collection (Open Access)

This study aims to put forward a more comprehensive and scientific impact of photovoltaic power generation project investment evaluation system, in order to make up for the inadequacy of existing research, for photovoltaic power generation project investment decision-making to provide a more powerful support. The conclusions and contributions of this study are as follows.

（1）Build impact of photovoltaic power generation project investment evaluation system, can comprehensively reflect more interests related subject of value, makes up for the traditional investment evaluation tend to focus on economic benefit analysis of the defects.

（2）The impact investment evaluation system of this study highlights the …

Culture And Sustainability: Understanding The Roles Of Values, Norms, And Cultural Tightness In Sustainable Consumption Behaviour, Sook Sum Au

Dissertations and Theses Collection (Open Access)

The past decade has seen an increased interest in environmental sustainability. Yet, few studies have examined the relationship between culture, sustainable consumption intention (SCI), and sustainable consumption behaviour (SCB). This study addresses this gap by examining the roles of values, norms and CTL in an integrative model to predict SCI and SCB. This study focuses on four types of values that are considered most relevant in environmental research (biospheric, altruistic, egoistic, and hedonic). Drawing on data from a sample across the 10 most culturally "tight" and 10 most culturally "loose" states in the US, this study applied multilevel modelling to …

Impact Of Supervisor Support And Organisational Support On Individual Employee Engagement In Environmental Organisational Citizenship Tasks, Yuen Mei Susan Chong

Dissertations and Theses Collection (Open Access)

With the rising importance of sustainability in the light of climate change challenges and the rising voices of society, government and investors (UNEP, 2024a, 2024b) as well as the recent report that 2024 was the warmest year on record (Bardan, 2025), organisational sustainability is growing in importance and can be achieved when the organisation is able to contribute to sustainable development by achieving the triple bottom line of economic, environmental and social/human performance simultaneously i.e. profit, planet and people (Boyer et al., 2016; Hart & Milstein, 2003a; Kim et al., 2016a; Spreitzer et al., 2012). The triple bottom line with …

Exploring The Impact Of Entrepreneurship Coaching And Mentoring Models On Founder Capabilities And Business Performance, Zhixiang Wu

Dissertations and Theses Collection (Open Access)

China's current economic development faces multiple pressures, including contracting demand, supply shocks, and weakening expectations. Coupled with changes in the market environment and structural employment mismatches, entrepreneurship has become a key driver for economic growth, job creation, and the enhancement of social resilience. Against this backdrop, the impact of entrepreneurship coaching on founder development and business performance has drawn increasing attention. This study systematically explores how external coaches, through various coaching methods, frequencies, and competencies, influence entrepreneurs' growth and further improve business performance.

Based on literature review and theoretical analysis, a mediation effect model is constructed to empirically examine the …

Library Post Partnerships: A Solution To Increase Access To Public Library Facilities In The Las Vegas Metropolitan Area, Wendy Rein

Calvert Undergraduate Research Awards

Resource deserts are areas with residential populations that lack access to public amenities. Current standards in the field of Library and Information Sciences recommend a two-mile buffer zone around public libraries in order to ensure access and use of facilities. In the Las Vegas metropolitan area, multiple library deserts can be identified overlapping with areas designated for community development. This research shows that public libraries provide resources that can improve community metrics, notably educational and vocational outcomes, but that many neighborhoods in the region lack access to a facility. Increasing the distribution of public libraries as they are currently architecturally …

The Impact Of Ai Usage On Employee Work Outcomes: The Mediating Roles Of Personal Control And Job Insecurity And The Moderating Role Of Ai Trust, Tiantian Wang

Dissertations and Theses Collection (Open Access)

The widespread application of artificial intelligence (AI) technology in the workplace offers significant potential for process optimization andperformance improvement. However, the psychological mechanisms throughwhich AI usage affects employee outcomes remain underexplored. To address this gap, the present study investigated a sample of 170 employees froma media company in China, utilizing a three-wave longitudinal survey design. Specifically, this study examined how AI usage influenced employee creativity and task performance improvement through two mediatingmechanisms: the enhancement of personal control in problem-solving and the elicitation of job insecurity. Furthermore, the moderating role of trust in AI inthe relationship between AI usage and job …

The Message Framing Effects In The Process Of Health Behavior Change, Zixia Fang

Dissertations and Theses Collection (Open Access)

As a key means to promote health behavior change, information intervention has gradually attracted widespread attention from all walks of life. The same information presented in different ways may lead to different decision-making judgments, especially in the process of transmitting and receiving health information, which affects individual behavioral intentions and health consumption decisions. This information framing effect is considered by most scholars to be an important factor in health behavior intervention, but its specific mechanism of action in health behavior change has not been fully discussed. This paper constructs a theoretical model of information framing effect to explore the specific …

Going Non-Par: What Are Your Options?; With Sidebar: One Dentist’S Experience With Going Non-Par, Alan Laing Dds, Mba, Greg Maxson Dds

The Journal of the Michigan Dental Association

The article discusses the considerations for dental practices contemplating dropping insurance participation (going non-par). It emphasizes the importance of analyzing practice objectives, patient demographics, competition, and financial policies before making this decision. The transition to non-par status can impact patient relationships and requires a strong financial and collection policy. Ultimately, the decision should be based on a thorough understanding of the practice and its goals.

The sidebar presents supplementary content and includes a call for MDA members to share their experiences with non-participation in insurance plans and features Dr. Greg Maxson's personal account of going non-par. Dr. Maxson emphasizes that …

Mda At Your Service: I'M Graduating This Spring - Now What?, Kristin Johnson Dds

The Journal of the Michigan Dental Association

This article provides practical guidance for new dental school graduates on essential next steps, including licensing, insurance selection, employment contracts, and navigating patient disputes. It highlights key Michigan Dental Association (MDA) resources such as contract review, job placement support, and the Peer Review System for resolving patient conflicts. It also promotes Best Card for reducing credit card processing fees, emphasizing benefits for MDA members.

Dentistry And The Law: Yes, Dentists (And The Mda) Are Subject To Antitrust Law, Daniel Schulte Jd

The Journal of the Michigan Dental Association

This legal article explains how antitrust laws apply to dentists and dental associations. It clarifies that violations occur when competitors agree to activities that unreasonably restrain competition. The article distinguishes between "per se" illegal activities (price-fixing, group boycotts, allocation of territories) and those evaluated under the "rule of reason." Specific examples of prohibited activities include agreements on fees, discount limitations, or refusals to participate with dental plans. Enforcement can come from the DOJ, FTC, state agencies, or private lawsuits, with penalties including imprisonment, fines, and treble damages.

Who’S On First, What’S On Second An Analysis Of Major League Baseball Fans And Multiple Points Of Attachment, Ryan W. Dastrup

Theses and Dissertations

Need to write

Ai, Blockchain, And Autonomous Innovation : Charting The Future Of Intelligent Enterprises, Shubham Gupta

Harrisburg University Other Works

In today’s digital economy, artificial intelligence (AI) and blockchain are twin forces driving transformative change. AI and blockchain each rose to prominence on their own, but together they hold the promise of revolutionizing how businesses operate and create value. AI systems can analyze massive datasets, automate complex decisions, and even mimic human learning and reasoning. Blockchain technology, on the other hand, enables secure and tamper-proof transactions by distributing records across a network, ensuring transparency and trust without relying on a central authority. The convergence of these technologies is ushering in new possibilities for automation, smarter decision-making, and secure digital transactions …

Do Bank Ceos Learn From Crisis Experiences?, Gloria Yang Yu

Research Collection Lee Kong Chian School Of Business

Does the early-career exposure of bank CEOs to the 1980s savings and loans (S&L) crisis affect the outcomes of banks they subsequently managed? We measure the S&L crisis exposure by the bank failure rate in the states where CEOs worked during the S&L crisis. Armed with this measure, we find that banks managed by CEOs with higher S&L crisis exposure took on less risk and that these banks better survived the financial crisis of 2008. In particular, CEOs adjusted risk attitudes in areas causing the S&L crisis: their more intense crisis experience reduced banks’ interest rate risk, exposure to risky …

Unveiling Belonging: Women Entrepreneurs’ Belonging Strategies To Navigate The Embedding Process, Saskia Stoker, Ana Cruz-Garcia, Ingrid Wakkee

Dept. of Marketing & International Business Publications

Purpose

Opportunity-driven women entrepreneurs encounter gendered challenges in leveraging social networks essential for business development. This research builds on Stead (2017), exploring how women navigate these challenges and foster belonging within these networks. Utilising a post-structural feminist lens, we aim to understand the strategies employed by women entrepreneurs to maintain embeddedness in social networks. Our findings contribute to an understanding of the complex interplay between gender, belonging strategies and embeddedness in entrepreneurship.

Design/methodology/approach

This study draws on in-depth interviews (31) with opportunity-driven women entrepreneurs. Thematic analyses were conducted to capture the women’s understandings of belonging and embedding in social networks …

The Effects Of Marketing On Societal Health, Carissa G. Holdridge

Selected Honors Theses

In this thesis the significant health impacts which may be caused by the food additives which are allowed in our food are observed. Looking at the links between health issues such as Early Onset Colorectal Cancer and the correlation with the food additive Red 40. As well, looking at the adverse effect of brominated vegetable oil (BVO) and monosodium glutamate (MSG). The regulations on the food additives in the United States and other countries is concerning as it highlights the lack of importance placed on the health of Americans in relation to those of other countries. This thesis argues the …

The Use (And Misuse) Of Tariffs In North America: A New Trade War?, Maroula Khraiche, Armando R. Lopez-Velasco, Jean-Baptiste Tondji

School of Economics and Finance Faculty Publications

Trade wars may have started. At the time this report was published, the Trump administration had threatened, then paused, a 25 percent tariff on Canadian and Mexican goods. Before the pause, Mexico and Canada were preparing retaliatory tariffs. After the pause, Trump ordered a 25 percent import tax on all steel and aluminum entering the United States to start in March 2025 and announced a plan for tariffs on US trading partners. In this brief, we document the different perspectives and economic consequences of North American trade wars and beyond.

Mda Foundation: Two Great Opportunities To Help Your Foundation, Anne Berquist

The Journal of the Michigan Dental Association

This announcement promotes two upcoming MDA Foundation fundraising events supporting scholarships and grants for dental care access initiatives.

The "Motown Magic" Sparkling Smiles event will be held April 23 during the MDA Annual Session in Detroit, featuring wine tasting, gourmet food, a silent auction, and entertainment. The MDA Foundation Golf Classic, sponsored by MDA Insurance and Services, takes place May 30 at Centennial Acres with an entry fee of $150 per person. Last year's golf event raised nearly $25,000, with proceeds benefiting oral health initiatives for underserved Michigan residents.

2025 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2025.