Digital Commons Network^™

Strategic Audit: Hilton Worldwide Holdings, Inc., Jenna Derowitsch, Tram Ngo, Tenley Katt, Makenna Henning, Lexi Soukup

Honors Program: Senior Projects (Public)

This comprehensive strategic audit analyzes the internal and external environment in which Hilton Worldwide Holdings Inc. operates, in addition to auditing the strategic drivers that have drove the iconic hospitality firm to success. Hilton Worldwide Holdings, Inc. (Hilton) is a valued hotel chain that has been operating as a global leader in the hospitality industry for more than 100 years. The firm sets an industry standard to provide high-quality hotel services and a reliable stay for more than 200 million guests annually and continues to develop its portfolio of destinations. Technological advancements and shifting customer preferences challenge Hilton to remain …

Dutch Bros Coffee Strategic Audit, Parker Barry, Olivia Palmer, Cade Swanson, Braden Starck, Jacob Whiston

Honors Program: Senior Projects (Public)

This case study focuses on Dutch Bros, a leading drive-thru coffee chain. A strategic audit was conducted to understand the company’s strategic management principles: external and internal factors, performance and competition, business level strategy, corporate level strategy, and organizational design and governance. In addition, the audit studies the implications of their recent strategic decisions to expand roasting facilities and move towards corporate-owned stores rather than operating a franchise model.

The research contained in this audit used publicly available information, including Dutch Bro’s financial statements, information from their website, annual reports, IBIS industry reports, and online press coverage.

Conagra Brands Strategic Audit, Ashley R. Nierman

Honors Program: Senior Projects (Public)

The goal of this paper is to present a comprehensive strategic audit of Conagra Brands, Inc., a major company in the consumer-packaged foods industry. The audit evaluates the external environment of Conagra, including a PESTEL analysis and Porter’s Five Forces analysis. Various industry factors that affect Conagra’s operations are taken into consideration. It will also explain the internal environment of Conagra using tools such as a SWOT analysis, financial performance review, and strategy explanation. Key areas of focus include shifting demands, including consumers’ desire for more healthy and sustainable food options, recent political and economic factors, competitive advantages of Conagra, …

A Strategic Audit: Eli Lilly & Company, Natalie Karrels, Ethan Heinemann, Jonathan Patton, Meg Williams

Honors Program: Senior Projects (Public)

This strategic audit assesses the external and internal forces impacting Eli Lilly & Company’s strategic decision-making strategies. All information has been gathered from industry reports and company reports, including reports for investors, analyst calls, financial statements, and news reports. The report highlights the quantitative, qualitative, performance, strategy, and leadership decisions that have allowed Eli Lilly & Company to succeed for the past 150 years.

Front And Back Matter

The Foundation Review

No abstract provided.

Emergent Models Of Place-Based Philanthropy: A Review Of Six Foundations’ Initiatives, Douglas Easterling

The Foundation Review

Traditional approaches to place-based philanthropy, including comprehensive community initiatives (CCIs), are characterized by four design features: 1) a centralized stakeholder group that serves as the primary nexus for the foundation’s engagement; 2) an extensive planning process on the front end; 3) the planning group’s initial strategy serves as the basis for the foundation’s investments throughout the initiative; and 4) foundation staff play a largely transactional role in reviewing proposals, awarding grants and monitoring progress. This linear, structured approach to community change has had only limited success over 30 years of foundation practice.

In response, a growing number of foundations have …

Engaging Youth In Philanthropic Practice: Field-Building Strategies And The Promise Of Youth-Possible Philanthropy™, Kimberlin D. Butler

The Foundation Review

Traditional philanthropy has largely been top-down, with communities — including youth — having limited decision-making power. Despite philanthropy’s recent shift toward participatory approaches, young people in these historically excluded communities are often ignored as contributors to philanthropic strategy.

Youth-Possible Philanthropy™ (YPP) offers a new, emerging theoretical framework that proposes to shift this dynamic by positioning youth as co-creators and possibility catalysts in philanthropic governance and strategy. YPP is grounded in possibility development, participatory approaches, and trust-based philanthropy.

The article provides strategies for operationalizing YPP. Case examples illustrate how YPP can foster authentic power-sharing and bridge gaps in philanthropic practice.

Tfr 17.1 Full Issue

The Foundation Review

No abstract provided.

Disrupting Foundation Culture: Lessons In Learning To Share Power And Decision-Making, Sonia Caus Gleason, Tina Eshaghpour

The Foundation Review

There is much discussion of shifting organizational culture in philanthropies to share power and decision-making. However, examples of foundation learning endeavors to disrupt culture in service of systems change, racial equity, and responsiveness are less common.

Our article provides a window into the demanding work at The California Wellness Foundation and how internal collaboration and learning have led to progress in racial equity and power-sharing with communities. We focus on the introduction of Learning Labs, an action research model that framed and scaffolded the investigation of philanthropic terms and practices. This catalyzed collaborative decision-making within cross-functional teams while senior leaders …

Executive Summaries

The Foundation Review

No abstract provided.

Integrating Blockchain Technology Into Telemedicine: A Framework For Enhancing Data Privacy And Security, Harsha Sammangi, Aditya Jagatha, Jun Liu

Research & Publications

This paper presents a blockchain-based framework designed to enhance data privacy, integrity, and security in telemedicine systems. The proposed architecture employs distributed ledger technology to ensure transparency, traceability, and immutability of patient data exchanges among healthcare providers. Smart contracts automate access permissions and auditing processes, reducing the risks of unauthorized data sharing. The study evaluates the framework’s performance in secure data handling, highlighting blockchain’s role in fostering patient trust and resilience against cyberattacks in remote healthcare environments.

Sentiment-Driven Decision Support Systems: A Word Embedding Approach To Analyzing Ceo Earnings Call Transcripts And Stock Market Reactions, Harsha Sammangi, Aditya Jagatha, Hari Gopal Maddireddy

Research & Publications

This study presents a sentiment-driven Decision Support System (DSS) that leverages advanced word embedding techniques—Word2Vec, GloVe, and BERT—to analyze CEO earnings call transcripts and predict stock market reactions. Tra- ditional lexicon-based sentiment models fail to capture the nuanced, contextual language used by executives. By employing pre- trained embeddings and machine learning classifiers, the study enhances the accuracy of sentiment classification. The proposed system integrates quantitative sentiment scores with event study method- ology to assess the impact of CEO tone on stock performance. Thematic analysis further enriches interpretability by identifying recurring patterns in executive com- munication. Results demonstrate that positive CEO …

Succession Planning: Lessons From A Qualitative Single Case Study Of Ceo Behaviors Within A Small To Medium Enterprise Hospitality Industry Organization, Denise Mazzei

Doctoral Dissertations and Projects

For hospitality organizations to innovate in every direction and attract, engage, and retain their most potential internal talent, the CEOs of their organizations must prioritize succession planning within their organization’s strategic plans. In small to medium enterprise hospitality organizations, some CEOs overlook succession planning as a strategic imperative. Within the context of SME hospitality organizations, this qualitative method single case study research project focused on answering three questions to illuminate why some CEOs do not prioritize succession planning among the multiplicity of their responsibilities. The first question explored whether there is a need for CEO succession planning. The second question …

Are Community Philanthropic Organizations Planning For Climate Change?, Beth Gazley, Rachel Cash, Laurie Paarlberg

The Foundation Review

Although their role is sometimes overlooked, an Indiana statewide study confirms that most community foundations and United Way agencies directly contribute to meeting local disaster response needs.

Although half of all community foundations and United Ways report past service disruptions due to the more severe weather caused by climate change, the majority have not discussed the need to plan for disasters with their boards of directors to assure business continuity.

Community foundations lag behind United Ways and direct service nonprofits in risk mitigation, and their leaders are more likely to downplay the potential impacts of climate change on state residents. …

The Effects Of The Covid-19 Pandemic On Transit In The San Francisco Bay Area, Richard W. Lee, David B. Reinke, Christopher E. Ferrell, Charles Rivasplata, John M. Eells, Luana Chen

Mineta Transportation Institute

This report presents the findings from our study for the California State Assembly Transportation Committee on the effects of the COVID-19 pandemic on Bay Area Transit. The study consisted of a review of the literature on the effects of the pandemic on transit in the US, a detailed look at changes in ridership and economics for Bay Area transit agencies, comparisons of Bay Area transit ridership changes to those in similar US metropolitan areas, and analysis of possible remedies to restore the financial health of Bay Area transit agencies. Bay Area transit ridership has recovered somewhat from the depths of …

Experiential Advertising: The Immersive Evolution Of Marketing, Julianna Ferguson

Interior Design Undergraduate Honors Theses

Experiential advertising is revolutionizing marketing by creating immersive, emotionally resonant brand environments that foster consumer engagement and loyalty. This thesis explores the integration of experiential design in commercial branding, emphasizing how sensory-driven storytelling enhances brand identity and consumer connections. Through case studies such as the Gucci Garden in Florence, this research highlights the effectiveness of flagship stores, pop-ups, and sensory campaigns in transcending traditional advertising methods. Employing firsthand observations and analytical frameworks, the study identifies critical design strategies, including interactive installations and curated spaces, that reshape retail environments into platforms for emotional connection and advocacy. Findings reveal that experiential design …

An Exploration Of The Influence Of Occupational Mentorship On The Success Of Black Female Executive Leaders In Educational Sales, Bashelia H. Ward

Electronic Theses and Dissertations

The dearth of Black women in executive-level leadership roles within U.S. business organizations persists due to numerous barriers such as tokenism; racial fatigue; stereotypes; a lack of identity; and the intersection of race, gender, and social injustices impeding their upward mobility in the educational sales industry. Despite recognizing the potential for change through tools and programs, the absence of robust occupational mentorship emerges as a pivotal barrier hindering the transformation of Black women’s roles in these educational sales environments. The sample size for this hermeneutical qualitative study was seven Black women in the K–12 educational sales industry. Data collection methods …

A Qualitative Study Exploring Senior Leaders’ Experiences And Perceptions In Addressing Workplace Sexual Harassment In The U.S. Federal Government: A Systems Perspective, Karen Jane Dean

Electronic Theses and Dissertations

Sexual harassment (SH) is a prevalent, costly, and often unreported problem in the U.S. Federal Government. Despite decades of research from multiple perspectives and recommendations to address SH, the problem persists and remains complex. While some researchers and U.S. Government agencies have called upon leaders to commit to eliminating workplace SH, others have suggested using an integrated conflict management system (ICMS) to manage the complexity, nuances, and conflicts. Even though there is a call for leadership to address SH, there is limited documentation in the literature about leaders’ experiences and perceptions in addressing the problem. Therefore, this qualitative study was …

The New Professional: Exploring Careers Other Than Clinical Dentistry, Amrita Patel Dds

The Journal of the Michigan Dental Association

This "New Professional" column explores alternative career paths for dentists who find clinical practice unfulfilling. It encourages reflection on personal interests and highlights various options within the dental field and beyond, such as dental education, research, practice management, dental sales, product development, and public health dentistry. The article emphasizes that a dental degree provides a strong foundation for diverse roles that still contribute to the well-being of others. It suggests that transitioning to a new career path requires an open mind and a focus on one's passions and values. Entrepreneurship is also mentioned as a potential avenue.

2025 May, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2025.

Unplanned In-Store Purchase Behavior Of Organic Grocery Product Users: Effect Of Consumer Innovativeness Traits And Traditional And Digital Promotional Stimuli, Dale A. Cake, Vikas Agrawal, Wooyang Kim

Journal of Applied Marketing Theory

The purpose of this study was to understand the relationship of consumer innovativeness traits and traditional or digital in-store promotional stimuli and their effect on in store unplanned shopping of organic products. Within a framework of trait theory, consumer buying behavior theory and decision-making processes, SEM and r software applied to U.S. retail organic user panel data showed a unique, positive relationship of hedonistic, price-consciousness and quality-seeking traits with domain-specific (organic products) consumer innovativeness. This had a direct, positive effect on traditional and digital stimuli use, as well as leading to unplanned shopping and spending of organic goods. Knowing the …

A Comparative Analysis Of Advertising Appeals In Anti- Smoking Advertisements (Print And Online Display Ads) From 1990s To 2020s In The U.K, Ayomide Adebare Mr, Jill Nash Dr

Journal of Applied Marketing Theory

This study provides a comparative analysis of advertising appeals in static anti-smoking advertisements in the U.K. from the 1990s to the 2020s, using quantitative content analysis. The research evaluates print and online display advertisements, focusing on the prevalence of rational (gain-framed and statistical) and emotional (fear and guilt) appeals. The study investigates shifts in appeal usage over time and the broader societal and regulatory influences driving these changes. Findings indicate a strategic shift in public health messaging, moving from fear-based appeals in the 1990s to increased reliance on gain-framed appeals by the 2020s. This study enhances academic understanding of how …

The Effects Of Hyper-Communication: A Quantitative Study On Workplace Productivity, David J. Olson

Doctoral Dissertations and Projects

Today's workforce is overwhelmed with information delivered by tools designed to make them more productive. In a milieu of distraction and overload, employees are disadvantaged in processing the tremendous volumes of information they receive. This is called hyper-communication, which is associated with stress, overload, communication misalignment, and, ultimately, distractedness that impairs an employee’s work efficiency. This quantitative study presents research conducted through surveys examining hyper-communication's effects on workplace productivity. A sample of 631 respondents, solicited through social media, participated in this study. The participants came from diverse occupational backgrounds, providing cross-sectional insights into how factors like employees' titles, roles, gender, …

Hope Experience Essentials: The Next Generation Of Service Standards At Mayo Clinic, Jennifer Packard, Richard M. Elias, Thomas J. (Tripp) Welch, Karee A. Munson, Jonathan A. Leighton

Patient Experience Journal

Engaging employees in providing exemplary patient experience has been challenging for healthcare leaders in recent years given the pressures of the regulatory environment, increases in staff burnout and rising patient expectations. Amid these challenges, addressing patient experience remains a top priority for healthcare organizations. A novel intervention has been applied at Mayo Clinic with the goal of improving both employee engagement and patient experience. Previous efforts to teach service excellence involved customer service trainings, sometimes purchased through outside vendors. This new initiative is based on our organizational culture and values, input from our employees and patients, and considers the changing …

What Makes A Hospital Gown Functional? A Comparative Case Study Of Effective Patient-Centered Design Practices In Four (N = 4) Hospital Gowns, Robmarie Lopez

Patient Experience Journal

A hospital gown is essentially a patient uniform. Yet, the typical ``tie in the back'' hospital gown, standard garb for routine medical procedure, can have great influence over key intervention factors like receptiveness to treatment and patient self-esteem. Thus, the goals of this study are two-fold: 1) To understand patient perceptions of the standard hospital gown, and 2) To understand which principles and elements of design underpin effectively functional hospital gown redesign. Aim 1 was assessed via a comprehensive literature review of n = 5 qualitative or mixed-methods studies which surveyed or interviewed patients on their experience with the standard …

Adolescents With Cystic Fibrosis Expressing Their Possible Selves Through Photovoice: A Longitudinal Interpretative Phenomenological Analysis To Prepare A Peer Support Intervention For Healthcare Transition, Maxime Morsa, Adélaïde Vincent-Lardy, Julie Haesebaert, Catherine Llerena, Lucie Pelz, Philippe Reix, Rémi Gagnayre, Quitterie Reynaud

Patient Experience Journal

While the transition from pediatric to adult care has become a field of study and practice focused on preparing the adolescent to ``become an adult with a chronic condition'', we are conducting participatory research to develop, implement, and evaluate a peer-support intervention aimed at supporting transition from pediatric to adult care for adolescents living with cystic fibrosis within two hospital centers in France. In preparation for this intervention, we would like to better understand how peer support could support identity self-determination of the adolescents. We conducted a longitudinal qualitative research using photovoice technique. For one year, 8 French adolescents (15–18 …

The Impact Of Learners On Patient Satisfaction In The Orthopedic Setting, Sydney Boike, Kevin Hodge, Lynsey Malin, Timothy Nyangacha, Rebekah Kleinsmith, Megan Reams, Julia Stumpf, Bradley Nelson

Patient Experience Journal

This investigation evaluates the impact of learners and their post-graduate year (PGY) levels on patient satisfaction in the orthopedic outpatient clinic, an area with limited prior research. A retrospective cohort study was conducted using data from July 2020 to December 2022, involving 2,484 patients, with a 39% response rate. Satisfaction was measured via NRC Health surveys, focusing on the likelihood of recommending the provider or clinic based on the presence of learners, categorized as none, present in the clinic, or involved in patient care. Non-parametric statistical analysis revealed significant reductions in satisfaction when learners were involved in care, with top-box …

A Qualitative Study: Patients' Expectation Of Private Hospitals, Sarah Jada, Jessy Jacob, Ahmad Nasrallah

Patient Experience Journal

Objectives: This study was conducted to explore patients' expectations and perceptions of private healthcare facilities, understand the key factors influencing their choice of such facilities, also identify elements that enhance patient satisfaction and loyalty, enabling the development of actionable recommendations to improve patient-centered care in private healthcare settings. Method: A qualitative study using thematic analysis was conducted with 29 patients from various nationalities and backgrounds who received services in private hospitals in Kuwait, including Dar Al Shifa Hospital. Insights were gathered through semi-structured interviews. Results: The study delved into the significant correlation between patients' experience of their healthcare encounters and …

Patient Perspectives On Health Care Utilization At Two Free Clinics – A Qualitative Study, Patrick Fagan, Danny Guillen Perez, Roberta D. Baer, John Petrilli

Patient Experience Journal

Millions of uninsured Americans access health care through free clinics, but their experience with the medical system is understudied. This study sought to understand patterns in free clinic patients' experience with healthcare utilization through qualitative and descriptive analyses. Data were collected through face-to-face, open-ended interviews at two free clinics in an urban Florida community. The clinics included one student-run free clinic and one community-based free clinic. Survey questions were developed based on prior literature and validated through expert consensus and pilot interviews. The interviewers conducted 74 interviews between May 7 and June 10, 2022. Responses were coded by the authors, …

The Patient Ombudsperson's Experience Of Patient Partnership And Mutual Understanding Of Rights, Sanna Ryynänen

Patient Experience Journal

Mutual understanding between the patient and the healthcare professional can be considered a key factor of a positive patient experience in the care relationship. Mutual understanding can be promoted through patient partnership, which, in this personal and professional narrative, the author (a patient ombudsperson, known as patient ombudsman, and researcher of patient experience) describes as participation through patient rights during care. In the relationship between the patient and the healthcare professional (i.e., who acts as a care provider in the patient's care), medical treatment decisions and related patient rights go hand in hand. Even in difficult care situations of mutual …