Digital Commons Network^™

Mary Kay Reimagined, Allison Terveer

Theses

This project is taking the brand Mary Kay and turning it into a new brand that would be enticing to younger generations and become a staple in everyone and anyone’s routines. Mary Kay was a huge makeup brand in the 1990s and early 2000s, but the cosmetic industry has grown tremendously, and Mary Kay has fallen behind. They mostly target the older generations, the generations that were supporting them in the 1990s and 2000s. They need to expand their target range and get younger consumers to pay attention to them. With updated packaging, new marketing and a new way to …

Employee Experiences With Human Resources Management In Nonprofit Organizations, Jacquelyn Vari

Health Studies Capstones

When we discuss “Human Resources Management” what we really mean to discuss is the way that the people and employees are treated and accounted for in an organizational setting. There are many different approaches that organizations can have to human resources management, and nonprofit organizations in particular often have different degrees of management ranging from a staff member managing the whole program to having an external person handle singular processes like recruiting, onboarding, and personnel investigations. But how does a nonprofit’s handling of human resources management concerns affect the wellbeing of employees in an organization? And do employers have the …

Life Cycle Analysis Of Cosmetic Products -- Assessing Environmental Sustainability And Potential Impacts, Karina Magro Machado

Theses, Dissertations and Culminating Projects

The cosmetic industry has a significant environmental footprint due to its reliance on water, energy, petrochemical-derived ingredients, and plastic-based packaging. This study performs a cradle-to-grave Life Cycle Analysis (LCA) to evaluate the environmental impacts of three cosmetic products: CeraVe Daily Moisturizing Lotion, bareMinerals Gen Nude Powder Blush, and Gillette Foamy Regular Shave Cream. The analysis was conducted using OpenLCA software and free databases, modeling each product across raw materials, packaging, manufacturing, transportation, use and end-of-life phases. The results showed that the shave cream had the highest environmental burden to three out of the four categories, especially in consumption and carbon …

Creative Brief For Wk Kellogg's Co, Sarah K. Johnson

Marketing Undergraduate Honors Theses

In recent years, cereal, the once classic and essential breakfast food has been losing its market share and overall sales in the breakfast category. WK Kellogg’s cereal brands include Frosted Flakes, Froot Loops, Frosted Mini Wheats, Special K, Rice Krispies, Raisin Bran, Corn Flakes, and more, yet their sales have been falling. They now face a challenge, as consumers become more cost and health conscious, how can cereal be made fun again? What ways can they engage with new audiences and further excite current customers? After conducting research, I have developed a creative brief and strategic pitch that include solutions …

Developing Standard Operating Procedures For The Dewitt Town Clerk’S Office, Noura M. Osman

Creativity and Change Leadership Graduate Student Master's Projects

ABSTRACT OF PROJECT

Developing Standard Operating Procedures for the DeWitt Town Clerk’s Office

This project addresses the operational inconsistencies in the DeWitt Town Clerk’s Office in Syracuse, NY, by creating a structured Standard Operating Procedures (SOP's) manual. The focus is on six high-impact processes: tax collection, water bill payments, dog licensing (new and renewals), marriage license transcript requests, and handicap parking permit issuance and renewal. Each SOP includes visual info-graphics to enhance accessibility and minimize errors. The final product is designed to improve on-boarding, reduce staff reliance on memory, increase efficiency, and align with creativity and change leadership principles.

Framework For Enhanced Intergenerational Connectivity (Eic): A Professional Program Development Report, Amanda Michelle Reigle

Electronic Theses, Projects, and Dissertations

This program development report documents the implementation and facilitation of the Sages and Seekers pilot program at California State University, San Bernardino (Palm Desert Campus) from 2022 to 2025. Grounded in communication theory, intergroup contact principles, and instructional design, the report outlines a structured intergenerational intervention aimed at enhancing empathy, connection, and understanding between older and younger adults. Drawing from facilitator observations and program implementation experiences, this work led to the creation of the Framework for Enhanced Intergenerational Connectivity (EIC), a five-point planning model emphasizing leadership, facilitation, administrative support, participant continuity, and structured program design.

The EIC framework is accompanied …

Shortage To Surge - Studying The Post-Covid-19 Guitar Retail Market, Jed H. Kim

Data Science Undergraduate Honors Theses

The COVID-19 pandemic was one of the most catalyzing events of the 21st century, leading to supply chain disruptions, lifestyle changes, and a massive shift towards digital technologies. During the COVID-19 lockdown, many people had more free time, and over 16 million individuals learned to play guitar in the first 2 years of the pandemic. According to a study by Fender, 62% of these new guitar learners cited the pandemic as their primary reason for learning the instrument. However, pandemic policies and supply chain disruptions meant that many guitar retailers were unable to satisfy demand, and backorders accumulated. After the …

Identifying Best Practices In Small Business Meetings: An Importance-Performance Gap Analysis, Ashley R. Euritt, Nick J. Johnston

Human Nutrition and Hospitality Management Undergraduate Honors Theses

Meetings are crucial for small businesses, yet many struggle to plan them effectively due to limited resources. This study examines the gap between the perceived importance and actual performance of 14 meeting planning attributes in small businesses. Through an online survey and Importance-Performance Analysis (IPA), the study finds that attributes such as setting SMART goals and having employees arrive on time and engage before meetings are highly valued but underperformed. The study also emphasizes the importance of leadership, communication, and technology skills for successful meeting planning. The 5 Ps framework (Purpose, Participants, Planning, Participation, Perspective) is studied to evaluate the …

Reap What You Sow: Using Historic Enrollment Data To Strategically Recruit Students, Hayden Cherry

Honors Theses

As the higher education landscape continues to become more competitive, adapting our marketing strategies to affordably recruit students will be imperative to maintaining both relevance and financial stability. Research has predicted an increase in tension as institutions weather the enrollment cliff, a period characterized by a steep decline in the number of college-age students in the United States. While this research is useful in informing our outlook in the coming years, there is little research surrounding the most efficacious methods for recruiting college students. Using data from Mississippi State University's Office of Institutional Research and Effectiveness on student status and …

The Straining Effect Of House V Ncaa On College Athletics Departments, Sullivan W. Scott

Marketing Undergraduate Honors Theses

This thesis examines the implications of the House v. NCAA ruling on collegiate athletic departments, particularly in light of Name, Image, and Likeness (NIL) compensation and the NCAA's new revenue-sharing model. Through analysis of programs like Tennessee, Arkansas, and Auburn, this research reveals how schools are attempting to rethink revenue strategies, leveraging corporate partnerships, subscription models, and donor collectives to remain competitive. It also highlights disparities between Power 4 programs and smaller Division I schools, raising concerns over widening resource gaps, Title IX compliance, and roster reductions. Ultimately, this study concludes that while NIL reforms address athlete equity, they also …

Rigged Or Random? How Angry Bettors, Game Fixing, And Controversy Affect The Integrity Of The Sports World, Ryan S. Bostik

Marketing Undergraduate Honors Theses

This paper explores how the legalization of sports betting has fueled fan outrage, athlete harassment, and mistrust in professional and collegiate athletics. It explores the psychology of sports gamblers, the role of social media and online betting, and recent scandals in the sports world. It also highlights the measures being taken by the NCAA, government, and professional sports leagues to protect athletes and maintain integrity. This paper ultimately questions whether true integrity can be maintained in a sports world increasingly influenced by gambling.

Saving Grace Nwa & Immerse Arkansas Internships: An Analysis Of Arkansas Nonprofits Serving Youth In Crisis Situations, Raegan A. Mcelmurry

Marketing Undergraduate Honors Theses

In the United States, there are 23,000 youth each year who age out of foster care (Morris, 2021). Aging out occurs when the youth turn 18 and are no longer under the provision of child welfare, as they are considered legal adults. Most of these youth, however, do not have stable support systems to fall back on, due to not being adopted during their time in the system. Because of the lack of financial and emotional support, 20% will immediately encounter homelessness, 60% will engage in criminal activity, and 50% will have no steady income within four years removed from …

Corporate Partnerships: The Heartbeat Of An Organization, Turner J. Symancyk

Marketing Undergraduate Honors Theses

A deep-dive into the world of Corporate Partnerships for large sporting events. This thesis includes day-to-day responsibilities and takeaways from a ten-week internship with the 2024 Men's Basketball Final Four event.

Rome Wasn’T Marketed In A Day, Hayden Brown

Marketing Undergraduate Honors Theses

This thesis explores the topics of cultural branding, consumer behavior, and tourism marketing in Rome, Italy, based firsthand experiences during a summer study abroad program. By looking at how companies, brands, and places market themselves in Rome, brands in the United States can apply the same concepts and strategies that work in a global setting. This study highlights key differences between U.S. and Italian approaches to marketing tactics and insight into why these strategies work so well in Rome. Marketing is a way for brands to build emotional connections with consumers, and companies in Rome have mastered these connections with …

Customer And Employee Centricity: Insights From A Walmart Merchandising Internship, Sarah G. Waller

Marketing Undergraduate Honors Theses

This thesis explores the application of customer and employee centric principles through the lens of a merchandising internship at Walmart. Over an eight week period, the author gained firsthand experience in Walmart’s School and Office Supplies category during the Back-to-School season. The project involved developing a new modular and assortment strategy grounded in data analysis, customer insights, and field research. Central themes include the value of curiosity, hands on learning, and the power of purpose driven leadership. The experience emphasizes how aligning merchandising strategies with real customer needs can drive success.

Creative Brief For Reign Storm, Caroline F. Mccready

Marketing Undergraduate Honors Theses

This thesis presents a comprehensive creative strategy for Reign Storm, a health-conscious energy drink under the Monster Energy brand, aiming to capture the attention and loyalty of Gen Z consumers. Recognizing Gen Z’s prioritization of wellness, transparency, and authenticity, the project develops actionable marketing strategies tailored to their values and behaviors. Through competitive analysis, consumer research, and trend identification, the thesis identifies Reign Storm’s market opportunities and challenges in a rapidly growing clean energy sector dominated by brands like Celsius and Alani Nu.

Key deliverables include the creation of a Collegiate Ambassadors Program, a strategic content plan to maximize TikTok …

Sports Betting, The Gateway Drug To A Gambling Addiction: A Study Of The Implications Of Sports Gambling On Societal Well-Being And Its Effects On The Younger Generation, Ellison Lewis

Marketing Undergraduate Honors Theses

Introduction

It is everywhere you turn. In recent years we have seen unprecedented growth in the advertising, activities, and addiction of gambling. To put it into perspective “the AGA reported that total revenue from land-based casino games, sports betting and iGaming reached $66.52 billion for the calendar year, a 10% gain from the previous record set in 2022.” Of that, $10.92 billion came from sports betting specifically which was a 44.5% increase from the prior year (Reynolds, 2024). Factors contributing to the rise include the increase in gambling advertisements, the legalization of sports betting, and the removal of environmental barriers …

Knockin’ On Music’S Door: A Cross-Generational Study Of The Formation Of Tastes, Roles, And Affinities For Music, Hannah B. Turner

Marketing Undergraduate Honors Theses

The music we love is a direct reflection of who we are. It shapes our identity, fuels our emotions, and connects us to the world around us. Whether it's the anthems of our youth, the lyrics that put our feelings into words, or the melodies that bring back memories, music is woven into every stage of life. It influences the way we dress, the communities we belong to, and the way we see ourselves. Our playlists may evolve, but the connection remains the same. Music is more than just something we listen to; it’s a part of us.

Garver, Lucas G. Ortiz

Accounting Undergraduate Honors Theses

This thesis is a summary of my two-year internship at Garver, an engineering firm headquartered in North Little Rock, Arkansas. I interned with the finance department in the North Little Rock office. During my time with Garver, I gained an abundance of technical experience in the accounting field, as well as invaluable networking and professional development skills.

Media And Attitudes: Glp-1 Medications For Weight Loss, Wiio Meinheit

Honors Theses

This thesis aimed to explore relationships between media and attitudes toward using GLP-1/antidiabetic medications for weight loss. This survey-based study collected data on media usage, consumer behaviors, and attitudes from students attending a public, mid-major university in the southern United States. Data from the survey was statistically analyzed to find significant relationships and correlations between variables. The results showed that attitudes toward GLP-1/antidiabetic medications for weight loss had the strongest correlation with willingness to try these medications recommended by famous athletes. The results also showed that attitudes strongly correlated with willingness to try these medications recommended by social media influencers …

Mda At Your Service: Questions About Dental Insurance Participation, Kristin Johnson Dds

The Journal of the Michigan Dental Association

This article by the MDA membership Chair Kristin Johnson and the Michigan Dental Association (MDA) Department on Membership addresses common questions from dental professionals. It highlights the MDA's endorsement of PPO Negotiation Solutions to help members maximize profitability through insurance network participation and fee negotiation.

The MDA also provides guidance on hiring associates and their network participation, emphasizing the importance of understanding patient base and practice goals. Furthermore, the document outlines the MDA's resources for patient inquiries on water fluoridation, including talking points and online materials. Information on MIOSHA regulations and compliance within dental practices is also available through the …

Dentistry And The Law: What Causes A Lara Investigation?, Daniel Schulte Jd

The Journal of the Michigan Dental Association

This "Dentistry and the Law" column by MDA Legal Counsel Dan Schulte addresses the process by which the Michigan Department of Licensing and Regulatory Affairs (LARA) initiates investigations against dental professionals. He explains that most investigations begin with a filed allegation, which can come from various sources, including patients, ex-employees, insurers, and other dentists.

LARA is required to review all allegations and generally needs authorization from the Board of Dentistry to proceed with an investigation, unless immediate jeopardy exists or the licensee has a history of substantiated allegations or significant malpractice settlements. The column highlights that LARA may possess more …

Mda Services: Get Help To Take The Pain Out Of Regulatory Compliance, Reva Darling

The Journal of the Michigan Dental Association

This article from MDA Services highlights the challenges dentists face with regulatory compliance and the MDA's efforts to endorse companies that offer solutions. It emphasizes that MDA-endorsed companies, such as Eagle Associates, provide HIPAA compliance systems, OSHA safety programs, and OIG compliance programs with policy manuals, training, and ongoing support. The article also discusses HIPAA-compliant email solutions offered by iCoreConnect (iCoreExchange) and electronic prescribing software (iCoreRx) that integrates with MAPS, both available to MDA members at discounted rates.

Presenting The Michigan Dental Association Award Winners For 2025, David Foe

The Journal of the Michigan Dental Association

This file announces the 2025 MDA Award winners, recognizing individuals and organizations for their outstanding contributions to the dental profession and the community. The awards include the John G. Nolen Meritorious Award (awarded to Dr. John A. DeCarolis), the Matt Uday New Dentist Leadership Award (awarded to Dr. Riley Schaff), and the MDA Public Service Award (awarded to Dr. Denise Polk).

Other accolades include the MDA Public Relations Award (awarded to Dr. Jessica Rickert) and MDA Dental Educator Awards for faculty at the University of Michigan (Dr. Riley Schaff) and University of Detroit Mercy (Dr. Mark R. Mortiere). The Allied …

Impact Of Smartphone Usage On The Performance And Satisfaction Of Hospitality Employees, Karalee Anne Taves

Graduate Theses and Dissertations

This study examined the impact of smartphone usage on the job outcomes (job satisfaction and performance) of employees, specifically focused on the hospitality industry, where employees’ income and performance heavily rely on emotional labor. The research was aimed to distinguish between negative smartphone activities (e.g., doomscrolling, social comparison) and positive activities (e.g., listening to calming music, engaging in stimulating games) to determine how these behaviors affect employees. Using the Stimulus, Organism, Response Cognitive Theory (SOR), the study examined if positive smartphone usage enhances well-being and job outcomes, while negative usage diminishes them. The results revealed that smartphone usage does not …

The Effect Of Gender On Career Success In Remote Work Settings In The Accounting Profession, Ashlyn Roche

Honors Theses

This study analyzed the career success assessments of hypothetical male and female public accountants working in remote and traditional office settings to determine if gender and work location affect work assessment. Subjects, practicing public accountants, were randomly assigned resumes of hypothetical accountants that included indications of either remote work or traditional office work and the gender of the assigned hypothetical accountants. Resumes of hypothetical accountants were otherwise identical. After initial assessments of assigned hypothetical accountants’ future career success, subjects were asked to recommend activities that would increase the likelihood of the accountants’ future career success. Subjects were then told that …

Circular Framework In The Design & Planning Phase Of Construction, Shreya Kanther

Full-Text Theses & Dissertations

Executive Summary

The transition towards circular economy in the design and construction industry represents a transformative opportunity to align economic growth with environmental sustainability. This dissertation delves deeply into how circular strategies can be implemented within the construction sector, examining their potential to mitigate resource depletion and waste generation, while fostering innovation and efficiency. By integrating theoretical frameworks with empirical research, the study provides a robust understanding of the challenges and opportunities associated with circular models and offers actionable insights for stakeholders navigating the shift from linear to circular economic practices.

The backdrop for this research lies in the unsustainable …

Sociological Understandings Of Entrepreneurial Action And Intention, Jeffrey Cavanaugh

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Entrepreneurship as a trend has emerged across many different disciplines, drawing on theory from psychology, economics, and sociology. Importantly, sociologic aspects of entrepreneurship remain hidden from scholarship, as existing topics are often vague or narrowly partitioned. In my dissertation, I utilize sociological understandings of human interactions which define entrepreneurial intention and action. Specifically, I explore how entrepreneurs’ religion, rurality, and social media use influences their behaviors. Throughout these three quantitative essays, I contribute to a better understanding of the social psychology of entrepreneurship, and why entrepreneurial pursuits are so intricately linked to every aspect of society. Throughout my research, which …

Support, School Climate And Teacher Wellbeing In The Wake Of Covid-19: A National Study Using Ntsp Data, Annastashia M. Teepe

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Research indicates a significant number of teachers planned to leave the profession following the COVID-19 pandemic, with national surveys in 2021 revealing about 25% considering departure. Stress, low pay, remote teaching demands, and lack of support contributed to attrition, impacting school climate, which influences productivity, collaboration, and job satisfaction, and is inversely related to turnover. The shift to remote learning also demanded new skills and exposed technological disparities. This quantitative study examined the pandemic's impact on teachers' perceptions of school climate, support, resources, job satisfaction, burnout, and intent to leave using the 2020–2021 National Teacher and Principal Survey. Factor analyses …

Sustainable Fashion Identified: An Exploration And Education Of Sustainable Apparel, Michaela M. Lentsch

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

Consumers today are searching for and are loyal to companies who support their views and concerns about sustainability. The fashion industry is one of the biggest industries in the world, but one that has many environmental and sustainability concerns. Fortunately, there are many ways the fashion industry and consumers can take steps to make sustainable change and better the planet. Small fashion businesses and boutiques can make positive changes to operate and provide sustainable options and services for customers which can help the planet become more sustainable.

Through this manuscript, an assortment of sustainable methods and practices will be shared …