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Gen Z Employees’ Characteristics And Their Impacts On Work Motivation And Outcomes: A Comparative Study Of Private Firms And State-Owned Enterprises In China, Yanfang Zheng Mar 2026

Gen Z Employees’ Characteristics And Their Impacts On Work Motivation And Outcomes: A Comparative Study Of Private Firms And State-Owned Enterprises In China, Yanfang Zheng

Dissertations and Theses Collection (Open Access)

This study examines the characteristics of Generation Z (Gen Z) employees and investigates how these traits influence work motivation and job-related outcomes within the Chinese organizational context. Specifically, the research compares employees working in state-owned enterprises (SOEs) and private firms, two dominant but structurally distinct organizational forms in China. Drawing upon self-determination theory, generational cohort theory, and organizational behavior literature, the study proposes a conceptual model in which Gen Z characteristics influence job outcomes both directly and indirectly through intrinsic and extrinsic motivation, with organizational type acting as a moderating variable. A quantitative, multi-source survey design was employed. Data were …


The Impact Of Corporate Social Responsibility On Employees' Work Attitudes And Behaviors, Qian Yuan Mar 2026

The Impact Of Corporate Social Responsibility On Employees' Work Attitudes And Behaviors, Qian Yuan

Dissertations and Theses Collection (Open Access)

Why do some new employees voluntarily leave within a short period after joining a corporation, while others do not? Drawing on information asymmetry theory and adverse selection theory, this dissertation argues that information asymmetry and adverse selection between job seekers and firms before organizational entry, or during the job search process, are important reasons for new employees’ short-term voluntary turnover. Because corporate social responsibility (CSR) can provide people with information about a firm’s capabilities, willingness, and intentions, this dissertation proposes that firms’ CSR activities can provide job seekers with information about various aspects of the firm. In doing so, CSR …


The Impact Of Job Demands On Work And Family Outcomes Among Healthcare Workers In China: The Moderating Effect Of Gender And Professional Identity Integration (G-Pii) And Communal Orientation, Wei Zhou Mar 2026

The Impact Of Job Demands On Work And Family Outcomes Among Healthcare Workers In China: The Moderating Effect Of Gender And Professional Identity Integration (G-Pii) And Communal Orientation, Wei Zhou

Dissertations and Theses Collection (Open Access)

Long work hours, emotional strain, and stress are just a few of the high demands placed on healthcare workers in China, which have led to occupational burnout, tension between job and family, and worse health. This research investigates the relationship between job demands and burnout via the lens of the Job Demands-Resources model and social identity theory, work-family balance, subjective well-being, and career commitment among Chinese healthcare workers. We focus on the moderating roles of gender and professional identity integration (G-PII) and communal orientation. In a two-wave investigation, 317 medical professionals from different Chinese hospitals took part. Hierarchical regression studies …


How Do Monetary Incentives Affect Prosocial Behavior Among Gig Workers?—Behavioral Experiments Based On Flashex, Peng Xue Mar 2026

How Do Monetary Incentives Affect Prosocial Behavior Among Gig Workers?—Behavioral Experiments Based On Flashex, Peng Xue

Dissertations and Theses Collection (Open Access)

The gig economy has reshaped labor markets. Motivating mobile, loosely contracted gig workers to engage in prosocial behavior is critical for platform governance. This paper uses a randomized field experiment on FlashEx in comparable Chinese cities to examine how monetary incentives affect delivery workers’ prosocial behavior and related economic outcomes.

The main findings of this study are as follows. First, monetary incentives significantly promote gig workers’ prosocial behavior, effectively increasing both the likelihood and frequency of their participation in altruistic acts. This effect is primarily driven by the “instrumental value” mechanism in the gig economy: the platform’s gold coin rewards, …


Credit Card Reform Tops Legislative Wins For Dentistry, Lance Plunkett Jd, Llm Mar 2026

Credit Card Reform Tops Legislative Wins For Dentistry, Lance Plunkett Jd, Llm

The New York State Dental Journal

Several new laws of interest to dentistry were passed in 2025 and two of them were NYSDA’s own proposals, making the 2025 legislative session a productive one for the State Association, arguably the best in years.


Courageous Conversations: A Dental Professional’S Most Powerful Skill, Katherine Eitel Belt Mar 2026

Courageous Conversations: A Dental Professional’S Most Powerful Skill, Katherine Eitel Belt

Metro Denver Dental Society Articulator Magazine

Many professionals avoid difficult conversations out of fear of conflict or failure, but avoidance only worsens problems and erodes trust. This article by Ms. Katherine Eitel Belt offers practical tools for having courageous, productive dialogues. The author shared tips, including listening first, starting from agreement, suspending judgment and emphasizing choice. Ms. Eitel Belt makes a case that by approaching conversations with empathy, openness, and curiosity, leaders can resolve issues more effectively, strengthen relationships, and build healthier, more collaborative teams.


Prescribing Tourism: Cultivating Positive Travel Experiences For Individuals With Health Conditions, Fangli Hu, Jun Wen, Sebastian Filep Mar 2026

Prescribing Tourism: Cultivating Positive Travel Experiences For Individuals With Health Conditions, Fangli Hu, Jun Wen, Sebastian Filep

Research outputs 2022 to 2026

Clinical evidence of tourism's health-related benefits for people with health conditions is notably scarce. Prescribing tourism, wherein medical professionals recommend engaging in tourism activities to enhance overall health and well-being, could offer unique insights into the tourism–health nexus. This paper adopted a conceptual approach, underpinned by a state-of-the-art literature review conducted in accordance with the PRISMA framework to identify knowledge gaps in the existing literature. This paper proposed prescribing tourism as a novel research agenda at the intersection of tourism and health, and further introduced it as a promising approach for people with health conditions, aiming to potentially minimise adverse …


Does Ethnicity Similarity Affect Analyst Forecasts?, Zichen Tian Mar 2026

Does Ethnicity Similarity Affect Analyst Forecasts?, Zichen Tian

Dissertations and Theses Collection (Open Access)

I examine whether ethnicity similarity between sell-side analysts and corporate senior officers shapes analysts’ forecasting behavior. The baseline results show that ethnicity similarity is associated with higher forecast frequency and larger initial forecast errors. Importantly, I find that the larger initial forecast error associated with ethnicity similarity comes from overestimation and disappears for analysts’ last forecasts, consistent with bias coming from innate favoritism and dissipating as public information accumulates within the fiscal year. However, the market does not discount coethnic analysts’ first forecast revisions and reacts more strongly to their last forecast revisions within the fiscal year, suggesting that investors …


2026 March, Morehead State University. Office Of Communications & Marketing. Mar 2026

2026 March, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2026.


Dental Rankings: Relevant Or A Psychological Rollercoaster?, Stuart L. Segelnick Dds, Ms Mar 2026

Dental Rankings: Relevant Or A Psychological Rollercoaster?, Stuart L. Segelnick Dds, Ms

The New York State Dental Journal

It may take a village of dentists honing in on their own rankings to reverse the profession’s downward trend.


Does Abusive Supervision Undermine Creativity? A Buffering Role Of Absorptive Capacity, Sayma H. Shetu, Md. Sanaul Islam, Abdul G. Khan, Md. Shahed Mahmud Mar 2026

Does Abusive Supervision Undermine Creativity? A Buffering Role Of Absorptive Capacity, Sayma H. Shetu, Md. Sanaul Islam, Abdul G. Khan, Md. Shahed Mahmud

Journal of Global Business Insights

This study investigates the underlying processes of this relationship by examining knowledge hiding as a mediator and absorptive capacity as a moderator, within the context of the Conservation of Resources (COR) theory. 385 garment sector employees in Bangladesh were surveyed using a three-wave questionnaire, and the results were analyzed using partial least squares structural equation modeling. The study's findings demonstrate that abusive supervision negatively impacts employee creativity, in part by increasing knowledge hiding. Furthermore, higher absorptive capacity mitigates these adverse effects, reducing knowledge-hiding tendencies and enhancing creative performance. Theoretically, this study advances COR theory by identifying knowledge hiding as a …


Determinants Of U.S. Manufacturing Firms’ New Location Decisions: What Factors Shape State-Level Entry?, Ye Wana Hlaing, John Schoeneman Mar 2026

Determinants Of U.S. Manufacturing Firms’ New Location Decisions: What Factors Shape State-Level Entry?, Ye Wana Hlaing, John Schoeneman

Journal of Global Business Insights

The location of new manufacturing facilities is a critical determinant of firm performance and long-term competitiveness in an increasingly dynamic global economy. This decision-making process is complex, shaped by economic, social, geographic, and regulatory conditions. Understanding these factors is essential for policymakers, investors, and firms seeking to design strategies that foster regional development, job creation, and sustainable economic growth. This study examines the key determinants of manufacturing firms’ new-location choices in the United States. Although factors such as land availability, workforce productivity, and regulatory stability are well recognized, the magnitude and mechanisms through which they affect location decisions remain insufficiently …


Endorsed Programs News, Reva Darling Mar 2026

Endorsed Programs News, Reva Darling

The Journal of the Michigan Dental Association

This section provides updates on services and resources endorsed by the MDA to help members succeed in practice. It covers critical compliance topics like OSHA employee alarm standards and emergency evacuation procedures. Financial advice is offered for associates looking to purchase a practice, focusing on credit scores and debt management. Additionally, it promotes tools for increasing revenue through PPO negotiation and lowering insurance costs via risk management training. The source also mentions the availability of free, confidential counseling through the MDA Member Assistance Program.


Human–Ai Interaction In Graduate Academic Work: A Job Demands-Resources Conceptualization Of Satisfaction And Emotional Exhaustion, Joey Oliveira Mar 2026

Human–Ai Interaction In Graduate Academic Work: A Job Demands-Resources Conceptualization Of Satisfaction And Emotional Exhaustion, Joey Oliveira

Human Resource Development Student Publications and Presentations

Artificial Intelligence (AI) technologies are increasingly embedded in graduate academic work, shaping how faculty and students perform cognitive, analytical, and knowledge-based tasks. As AI tools become integrated into writing, research, and instructional activities, human–AI interaction has emerged as a central feature of contemporary academic work environments. However, existing research has largely focused on AI adoption and technological capability, with limited attention given to how ongoing human–AI interaction influences well-being experiences in academic contexts. Drawing on the Job Demands-Resources (JD-R) framework, this conceptual paper develops a model that links human–AI interaction to student learning satisfaction, faculty job satisfaction, and emotional exhaustion. …


Interest Fit Beyond The Riasec: The Comprehensive Assessment Of Basic Interests-O*Net (Cabin-Net), Chu Chu, Kevin A. Hoff, Zihan Liu, Nicholas F. Heimpel, Anthony Greco, Frederick L. Oswald, James Rounds Mar 2026

Interest Fit Beyond The Riasec: The Comprehensive Assessment Of Basic Interests-O*Net (Cabin-Net), Chu Chu, Kevin A. Hoff, Zihan Liu, Nicholas F. Heimpel, Anthony Greco, Frederick L. Oswald, James Rounds

Research Collection Lee Kong Chian School Of Business

Over the past half-century, Holland’s RIASEC model has dominated vocational interest research. Although the RIASEC categories effectively capture general occupational themes, their breadth obscures meaningful variability across underlying basic interests, which are more refined interest scales. In this research, we adapted the Comprehensive Assessment of Basic Interests (CABIN; Su et ., 2019) to be used alongside O*NET for assessing interest fit, resulting in the 60-item CABIN-NET that measures 20 basic interest scales organized under RIASEC domains. In Study 1, we refined items for the CABIN-NET using a nationally representative adult sample (N = 768). In Studies 2 and 3, we …


Global Value Chains And Economic Inequality, Vivek Soundararajan, Ari Van Assche, Hari Bapuji, Gokhan Ertug Mar 2026

Global Value Chains And Economic Inequality, Vivek Soundararajan, Ari Van Assche, Hari Bapuji, Gokhan Ertug

Research Collection Lee Kong Chian School Of Business

In their inaugural editorial, Van Assche and De Marchi (2024) argued that meaningful progress in international business policy requires a more fine-grained understanding of how private international business practices intersect with public policy objectives. This editorial builds on that insight by applying it to a critical yet still underexplored issue – one on which we hope to see more research in this journal: the role of multinational enterprises (MNEs) and global value chains (GVCs) in shaping economic inequality within developing economies. Decisions related to sourcing, contracting, and GVC governance are inherently distributional rather than neutral, with important implications for how …


Collaborative Work Management Technologies And Managerial Intensity In U.S. Corporations: An Examination, Piyush Gulati, Arianna Marchetti, Phanish Puranam Mar 2026

Collaborative Work Management Technologies And Managerial Intensity In U.S. Corporations: An Examination, Piyush Gulati, Arianna Marchetti, Phanish Puranam

Research Collection Lee Kong Chian School Of Business

Do digital technologies reinforce managerial hierarchies or, instead, make them less relevant? We propose that the answer to this question depends on the nature of the technology: specifically, its relative impact on managers' capacity to supervise and on subordinates' need for supervision. Applying this framework to collaborative work management (CWM) technologies that facilitate real-time collaboration, communication, and task coordination, we predict that the adoption of such technologies should reduce managerial intensity and increase decentralization in organizations. To test this prediction, we use a difference-in-differences design on a novel data set built from over 26 million job listings (Lightcast) and over …


Considering Barriers To Funding Fiscal Sponsorship: Insights From Sponsor And Project Leaders, Elliot M. Zettas, Todd L. Ely, Fredrik O. Andersson Mar 2026

Considering Barriers To Funding Fiscal Sponsorship: Insights From Sponsor And Project Leaders, Elliot M. Zettas, Todd L. Ely, Fredrik O. Andersson

The Foundation Review

This study explores barriers to funding fiscal sponsorship based on interviews with 68 leaders of sponsors and sponsored projects. Findings reveal that funders’ limited understanding and restrictive policies contribute to negative sentiment and reduced grant access for sponsored initiatives.

Despite fiscal sponsorship’s administrative efficiencies and mission-focused benefits, funders often perceive sponsored projects as less legitimate, misunderstand sponsor roles, and resist covering sponsor cost allocations when framed as fees. Structural complexities — such as shared EINs and geographic mismatches — further impede eligibility for funding.

This article concludes with actionable recommendations for funders and sponsors, including staff education, updated grant guidelines, …


Beyond Need: Exploring Readiness To Implement Change As A Predictor Of Nonprofit Capacity-Building Success, Bridget Y. Samuel Mar 2026

Beyond Need: Exploring Readiness To Implement Change As A Predictor Of Nonprofit Capacity-Building Success, Bridget Y. Samuel

The Foundation Review

This mixed-methods exploratory study investigates whether organizational readiness to implement change predicts capacity-building success more reliably than the level of perceived need.

Using a six-factor readiness assessment measuring clear priorities, change management resources, time investment commitment, board engagement, systems infrastructure, and cash flow, data from 10 participating organizations reveal a significant correlation between readiness scores and early capacity-building outcomes.

The findings challenge three common field assumptions: that the greatest capacity-building need should drive selection, that capacity-building works uniformly across developmental stages, and that dysfunction can be addressed through “standard” capacity-building programming.


The Future Of Purpose-Driven Work: Evaluating A Case Study Of The Hybrid: Flexible Purpose Model At The Robert Wood Johnson Foundation, Jeff Williams, Melyssa Tsai O'Brien, Trish Abalo Mar 2026

The Future Of Purpose-Driven Work: Evaluating A Case Study Of The Hybrid: Flexible Purpose Model At The Robert Wood Johnson Foundation, Jeff Williams, Melyssa Tsai O'Brien, Trish Abalo

The Foundation Review

This 15-month case study employed a comprehensive mixed-methods evaluation to document and assess the model across six key areas. Findings revealed the Hybrid: Flexible Purpose model preserved or improved grantmaking outcomes, enhanced staff well-being and autonomy, and expanded the diversity of the talent pool.

Challenges emerged regarding sustaining the organizational culture, fostering cross-team and informal relationships, and ensuring consistent policy implementation across teams, particularly in finding the optimal balance between stated goals and actual experiences during mandatory in-person gatherings.

Findings also documented a “hybrid coordination tax,” i.e., additional effort required to manage mixed in-person and virtual meetings and schedules.

These …


Using Ai To Redirect Donor Support To Smaller Organizations, Madeleine Alegria, Brandolon Barnett Mar 2026

Using Ai To Redirect Donor Support To Smaller Organizations, Madeleine Alegria, Brandolon Barnett

The Foundation Review

Despite rising interest in supporting local causes, many donors continue to give to large, nationally recognized nonprofits. This reflects ongoing structural barriers such as limited nonprofit visibility, decision fatigue, and search environments that prioritize brand familiarity.

At the same time, small-dollar giving has declined for three consecutive years, highlighting the need for more transparent, accessible, and trustworthy tools to support donor decision-making (Childress, 2024; Lilly Family School of Philanthropy, 2023).

In a 2024 evaluation study, 291 U.S. donors were randomly assigned to use either the Giving Compass Guide to Good platform or general internet tools to select a new nonprofit …


Moving Beyond Words To Action: A Practitioner’S Playbook For Achieving Collaboration Success, Tessa Lesage, Jonathan L. Romine, Jane Wei Skillern Mar 2026

Moving Beyond Words To Action: A Practitioner’S Playbook For Achieving Collaboration Success, Tessa Lesage, Jonathan L. Romine, Jane Wei Skillern

The Foundation Review

This article argues that foundations must shift from acting as grantmakers alone to becoming active stewards of cross-sector collaborative networks.

Drawing from more than two decades of field experience and research each, the authors outline a framework for moving from collaborative rhetoric to action, identifying four essential and interconnected actions: fueling trust, elevating purpose, nurturing networks, and strengthening stewardship.

Through case examples, the article illustrates how authentic, trust-based relationships, shared goals, and relational network leadership can drive scalable, sustainable impact.

The article offers both a compelling critique of traditional philanthropic approaches and a strategic road map for how foundations can …


Beyond The Check: Lessons In Trust, Support, And Structure For Flexible Well-Being Grants, Martena Reed, Jennifer Marsack, Chelsey Hurt, Gladys Hairston, Karla Mendez, Tejaswini Vemuganti, Valerie Stewart, Cindy Alvarado Mar 2026

Beyond The Check: Lessons In Trust, Support, And Structure For Flexible Well-Being Grants, Martena Reed, Jennifer Marsack, Chelsey Hurt, Gladys Hairston, Karla Mendez, Tejaswini Vemuganti, Valerie Stewart, Cindy Alvarado

The Foundation Review

This article draws on a developmental evaluation of the Blue Cross and Blue Shield of North Carolina Foundation’s Well-Being Grants, which awarded over 100 small, flexible grants to support nonprofit staff and organizational well-being. Using surveys, interviews, focus groups, and document review, authors examined how organizations defined well-being, how they used the funds, and what factors shaped their choices.

Findings show that, while grantees valued flexibility, many relied on familiar approaches such as retreats, stipends, and team building. Long-standing compliance norms engendered caution about experimentation, even when funders encouraged it.

The authors argue that funders must pair flexible dollars with …


Business Capstone Review: An Analysis Of A Local School Foundation, Emily Carlile Mar 2026

Business Capstone Review: An Analysis Of A Local School Foundation, Emily Carlile

University Honors Theses

This capstone review thesis analyzes a school foundation in the Portland Metro Area. The capstone project was designed to conduct research to support the local school foundation, specifically the 18-35 demographic, and to increase overall funding. The project required navigating a compressed ten week timeline and coordinating a large, eleven member team to meet our client’s complex expectations. Beyond our hurdles with research, we managed multiple clients' expectations during the presentation, which were not part of the original consulting process. To maintain the project workload, we communicated with the client through a weekly email, four presentations, and a final recommendation …


Can’T Get Work Off My Mind: The Effect Of Nonwork Goal Reflection On After-Work Rumination And Well-Being, Trevor A. Foulk, Min-Hsuan Tu, Michael Schaerer, Amber Johnson Mar 2026

Can’T Get Work Off My Mind: The Effect Of Nonwork Goal Reflection On After-Work Rumination And Well-Being, Trevor A. Foulk, Min-Hsuan Tu, Michael Schaerer, Amber Johnson

Research Collection Lee Kong Chian School Of Business

Many employees lament that their inability to stop ruminating about work during nonwork time is one of their most significant work-related challenges, yet limited research has articulated actionable strategies to address this issue on a day-to-day basis. Integrating goal shielding theory with rumination theory, our model introduces nonwork goal reflection as a deliberate behavioral intervention employees can engage in to curtail work-related rumination, in a way that facilitates well-being during nonwork time. Specifically, we argue that engaging in nonwork goal reflection—where employees intentionally reflect on nonwork goals to be completed during their nonwork time—can curtail work-related rumination and is associated …


Influence Of Time Management Skills And Technostress On Academic Performance Among The Private University Students: A Conceptual Framework, Jogtika Ramasamy, Nasreen Khan Thandar Oo Feb 2026

Influence Of Time Management Skills And Technostress On Academic Performance Among The Private University Students: A Conceptual Framework, Jogtika Ramasamy, Nasreen Khan Thandar Oo

International Journal of Management, Finance and Accounting

Digital tools enhance learning but can also cause technostress, which can impact focus and academic performance. Balancing technology use with effective time management and social engagement is key to student success. Students in Malaysia's Klang Valley reported increased feelings of loneliness, mental health issues, and technostress, particularly as a result of the shift to online learning. This study aims to propose a conceptual framework based on the Study Demand-Resources Theory, examining how time management skills and technostress dimensions influence academic performance through the mediating role of student engagement. A quantitative and cross-sectional survey will be conducted by distributing Likert scale …


Accelerating Technological Advancement And Financial Inclusion Through Automotive–Takaful Collaboration, Lee Hui Shan, Kuang Kee Seng, Low Choon Wei, Liew Ping Xin Feb 2026

Accelerating Technological Advancement And Financial Inclusion Through Automotive–Takaful Collaboration, Lee Hui Shan, Kuang Kee Seng, Low Choon Wei, Liew Ping Xin

International Journal of Management, Finance and Accounting

Insurance coverage and risk mitigation have become vital in the automotive industry. This case study aims to explore how the partnership between Tan Chong Motor Holdings Berhad (TCMHB) and Takaful Ikhlas General Berhad (TIGB) in Malaysia supports technological advancements in the automotive sector and promotes financial inclusion for underserved communities. The approach includes a thorough analysis of data sourced from TCMHB and TIGB's annual reports, alongside market reports from the automotive and insurance fields. The results indicated that this collaboration allows the automotive firm to drive innovations in areas such as vehicle safety and security features, significantly enhancing the quality …


The Influence Of Digital Competencies On Employability: The Mediating Role Of Digital Empowerment And The Moderating Effect Of Socioeconomic Status, Fraz Arshed Butt, Abdelhak Senadjki, Hui Nee Au Yong Feb 2026

The Influence Of Digital Competencies On Employability: The Mediating Role Of Digital Empowerment And The Moderating Effect Of Socioeconomic Status, Fraz Arshed Butt, Abdelhak Senadjki, Hui Nee Au Yong

International Journal of Management, Finance and Accounting

The rapid growth of the digital economy has reshaped employment trends, demanding new digital skill sets to thrive in the modern digital economy. The current study examines the impacts of three essential factors of the digital economy, i.e., Digital Marketing Literacy (DML), Access to Digital Platforms (ADP), and Digital Literacy Awareness (DLA), on the employability outcomes in Malaysia. Based on a multi-theoretical framework, the study investigates the mediating role of Digital Empowerment (DE) and the moderating effect of Socioeconomic Status (SES) on employability in Malaysia. A quantitative study with a cross-sectional design was employed to collect data from 400 participants …


The Impact Of Sustainability Orientation And Practices On Financial Performance: A Combined Sufficiency And Necessity Logic Approach, Pei Yew Mah, Francis Chuah Feb 2026

The Impact Of Sustainability Orientation And Practices On Financial Performance: A Combined Sufficiency And Necessity Logic Approach, Pei Yew Mah, Francis Chuah

International Journal of Management, Finance and Accounting

This study aims to examine the interplay of corporate sustainability orientation and sustainability practices, namely social and environmental dimensions and their impact on the financial performance of Small and Medium-sized Enterprises (SMEs) using Stakeholder theory. This study empirically tested 126 valid questionnaire responses received from the SMEs’ services sector in Malaysia using Partial Least Squares Structural Equation Modelling (PLS-SEM) analysis. The result reveals that corporate sustainability orientation and social dimension influence financial performance, while the environmental dimension does not. The supplementary combined importance performance map analysis (cIPMA) analysis indicates that the environmental dimension is necessary for the financial performance outcome, …


Gamification Strategies And Customer Churn Reduction In Entrepreneurial Retail Firms: An Empirical Study Of Millennials, Si Chong En, Oo Yu Hock, Nor Azila Mohd Noor, Zheng Feei Ma, Khairul Nizam Mahmud Feb 2026

Gamification Strategies And Customer Churn Reduction In Entrepreneurial Retail Firms: An Empirical Study Of Millennials, Si Chong En, Oo Yu Hock, Nor Azila Mohd Noor, Zheng Feei Ma, Khairul Nizam Mahmud

International Journal of Management, Finance and Accounting

This study investigates the impact of gamification strategies on customer churn reduction in entrepreneurial retail firms, focusing on Millennial consumers in Malaysia’s Klang Valley. Customer churn threatens profitability, particularly for emerging enterprises, and gamification has emerged as a potential tool to enhance customer engagement and retention. Drawing on the Self-Determination Theory, the study examines three gamified marketing interventions: membership programmes, contest rewards, and personalised discounts as direct predictors of churn reduction. A quantitative, cross-sectional research design was employed, using a structured questionnaire distributed to 180 Millennial consumers through purposive sampling. The data were analysed using Partial Least Squares Structural Equation …