Digital Commons Network^™

A Theory Of Innovation Diffusion: A Simulation Study, Chiquan Guo, Sudipto Sarkar, Sergio Garcia, Russell Adams

Marketing Faculty Publications

This study uses the agent-based modeling technique to discover propositions on innovation diffusion that are empirically testable. It finds the adoption rate is positively related to (1) the size of the population, (2) the degree of heterogeneity in consumer learning in the population, (3) the degree of heterogeneity in consumer innovativeness in the population, and (4) the fit-in- desire in the population for innovation. This research adds insights to the innovation diffusion literature and lays the groundwork for future empirical research.

Motivation In Entrepreneurship: A Guarantee Of Entrepreneurial Success, Mayela Del Rayo Lechuga-Nevárez

Arab Economic and Business Journal

Amid the complex social and economic environment, motivation in entrepreneurs is vital. Thus, this study aims to analyze motivation as an essential element in entrepreneurship in the city of Victoria de Durango, Dgo. A quantitative method with a cross-sectional scope and a questionnaire were used. The study employed a non-probabilistic convenience sampling, considering the characteristics of the sample, which was determined following the inclusion criterion which is entrepreneurship from the city of Victoria de Durango. A total of 100 entrepreneurs from a population of 134 were studied. The findings of the study showed that motivation has a significant impact on …

Factors Affecting Adoption Of Cooking Gas In Ilorin Metropolis, Nigeria, Muhammad-Bashir Owolabi Yusuf, Ridwan Olabisi Yusuff, Dauda Ishola Jimoh

Arab Economic and Business Journal

This research delved into the influencing factors behind the adoption of cooking gas in the Ilorin metropolis. The primary aim was to investigate the growing trend of adopting cooking gas in this area. The study utilized Binary Logistic Regression as its analytical method to assess the relationships between various variables. The findings unveiled several key insights. Firstly, there exists a noteworthy negative correlation between the age of households and their inclination toward adopting cooking gas (0.641, p < 0.05). On the other hand, the level of education displayed a positive but insignificant association with gas adoption. Factors like Family Size, Occupation, Safety, and the Availability of other energy sources demonstrated a positive yet insignificant correlation with the adoption of cooking gas. Notably, household income exhibited a statistically significant positive relationship with cooking gas adoption (1.547, p < 0.05). Conversely, the presence of gas shops showed an insignificant positive relationship with households' decisions to adopt cooking gas. Moreover, the level of awareness and social influence exhibited insignificant negative associations with households' decisions to adopt cooking gas. Aligned with these findings, the study proposes recommendations for action. It suggests that the Nigerian government should focus on elevating educational standards and promoting an improved quality of life to incentivize fuel substitution. This shift can lead to more efficient energy usage and mitigate adverse environmental, social, and health impacts. This approach can significantly reduce wood energy consumption, subsequently relieving pressure on wood resources and aiding in the effort to combat deforestation.

Effectiveness Of Generative Ai In Craft Beer Promotional Campaigns For Small Breweries, Christopher Eastment, Jangwoo Jo

ICHRIE Research Reports

The study explores the effectiveness of Generative AI, specifically Large Language Models (LLMs), in creating promotional campaigns for small breweries, with a focus on Burns Family Artisan Ales' Cold Spell IPA. It assesses the potential of LLMs in crafting narratives and marketing strategies, balancing creativity and relevance to the brand's identity. The research examines the LLM's capabilities in producing both textual and visual content, evaluating their alignment with marketing objectives and brand ethos. The findings reveal strengths in textual content creation but limitations in visual content, emphasizing the need for human oversight. The study contributes insights into integrating AI in …

An Examination Of Sport Retirement Through Concept Analysis Of Occupational Retirement, Andrea Cota Powell, Patti J. Berg, Andrew C. Pickett, Moses N. Ikiugu, Whitney Lucas Molitor

Journal of Athlete Development and Experience

Occupational retirement is a major life transition that involves extensive planning, preparation, and coping strategies. Concept analysis was completed to explore adaptation to occupational retirement as a way to further understand sport retirement. Thirty-nine occupational-related articles were included in the final analysis. The primary antecedent to occupational retirement is financial stability, followed by age and family life. Antecedents to sport retirement include graduation, exhaustion of NCAA eligibility, and possibly injury. The antecedents are unique to each type of retirement, but the consequences are similar. Retirees of both types often experience feeling of loss, grief, depression, and identity crisis while adjusting …

Qualitative Study Of Stakeholder Influence On Environmental Practices: Evidence From The Malaysian Aviation Industry, Zarina Zakaria, Zamzulaila Zakaria

The Qualitative Report

In this study, we seek to explore the influence of stakeholders on environmental management practices in Malaysia's aviation industry. The data from this study was derived from interviewing 25 respondents in nine organisations within the aviation sector and was analysed using thematic analysis. We show that internal and external stakeholders significantly influence changes towards better environmental management practices. While internal stakeholders have contributed to better environmental management practices by changing their day-to-day practices within their functional role in the organisation, the external stakeholders have been the key actors that have significantly pushed the organisation to implement a proper environmental management …

Can Financialisation Counteract Banking Exclusion? A Study On The Example Of The European Union Member States, Tomasz Florczak, Marika Ziemba

Journal of Banking and Financial Economics

The purpose of the article is to assess the relationship between financialization and banking exclusion. The research hypothesis that financialization contributes to the reduction of financial exclusion was also verified. The research was based on an analysis of the variables describing financialization and banking exclusion of 27 European Union countries in the 2014–2021 period. The zero-unitarization method and Pearson’s correlation coefficient were used. The results of the study indicate that a high degree of financialization is found in Croatia, Greece, Cyprus and Portugal. In contrast, the level of banking exclusion is the highest in Finland, Sweden, the Netherlands and Latvia. …

Changes In Values And Perception Of Life: Natural Disaster Devastates A Mountain Community, Sharifullah Baig, Abida Begum

The Journal of Values-Based Leadership

The mountain communities of Karakorum and the Himalayas in Pakistan are frequently experiencing climate change-induced natural disasters, which are inflicting irreparable losses to their generation's old value system and socio-economic life. Focusing on the value system, this small-scale study explored the change in values and perceptions of a disaster-affected mountain community about natural hazards and its implications for their future lives. Twenty participants from the affected community, including local political activists, religious leaders, teachers, and youth activists, were thoroughly interviewed. The study explored significant deviations from their traditional values of connectedness to each other and with their ancestors' land. The …

Career Preferences Of Business Students: Traditional Career Path Or Entrepreneurship And Self-Employment?, David W. Whitlock, Ashley J. Hampton, Shanker Menon

Journal of Business & Entrepreneurship

Factors influencing career preferences of business students are explored. This study builds upon an original research project conducted in 1995, which focused on comparing pursuits of entrepreneurship versus more traditional business employment as career paths for business students. In the present study, 40 students enrolled in the senior-level capstone business course and 26 students enrolled in the freshman-level introductory business course in an AACSB accredited business school were administered surveys to determine career preferences and the factors influencing those preferences. The results of the introductory-level course are compared to those of students in the senior-level capstone business course and reported. …

Bunching In Real-Estate Markets: Regulated Building Heights In New York City, Jan K. Brueckner, David Leather, Michael Zerecero

Business Faculty Articles and Research

This paper presents a real-estate application of the bunching methodology widely used in other areas of applied microeconomics. The focus is on regulated building heights in New York City, where developers can exceed a parcel’s regulated height by incurring additional costs. Using the bunching methodology, we estimate the magnitude of these extra costs, with the results showing a modest increase in the marginal cost of floor space beyond the regulated building height. We use these estimates to predict the additional floor space that would be created by complete removal of building-height regulation in NYC. While this last exercise is circumscribed …

Marketing In Higher Education: The Effects On The College Choice Experience Of First-Generation Latinx Students, David Cortez

Dissertations and Theses

The Latinx population in the United States has drastically increased over the last twenty years. During the same period, the number of first-generation Latinx students enrolling in higher education post-recession has also increased by as much as 1.5 million students. The expansion of the Latinx student population in Oregon has mirrored the national trend by exponentially increasing over the last 10 years. As the population of first-generation Latinx students grows, it becomes essential to explore the issues and barriers Latinx students face in making their college choices. Previous researchers have found that selecting the right institution is important to increase …

Honors Academy: Designed For Exceptional Student Success, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Igniting Creativity In An Organisational Rainforest, Reddi Kotha, Lipika Bhattacharya, Ravi Arora

Asian Management Insights

Tata Group’s quest for Open Innovation.

1. Open Innovation advocates collaborative relationships, emphasising a dual-flow approach that integrates the best ideas within and outside of a firm.

2. Tata Group’s implementation of the Open Innovation model has created a conducive environment for innovation, enabling cross-boundary idea exchanges and establishing strategic partnerships with diverse stakeholders.

3. ‘Seekers’ and ‘ideators’ build a community-driven Open Innovation model that sustains a supportive ecosystem and innovation across a decentralised conglomerate like Tata Group.

Innovating Today To Build A Sustainable Tomorrow, Daryl Ng

Asian Management Insights

Daryl Ng, Deputy Chairman of Hong Kong-based real estate property developer Sino Group, speaks about his ideas and ideals on the built environment, sustainability, and how business and innovation can be a force for good.

The Relationship Between Communication Styles And Nonverbal Communication Level: A Study On Tourist Guides, Melike Sak, Ali Turan Bayram, Gül Erkol Bayram, Anuj Kumar, Shakeel Basheer

Journal of Mediterranean Tourism Research

Communication, a fundamental tool in human interaction, encompasses a variety of methods and techniques. One such method, non-verbal communication, is a form of expression that transcends words or language. Instead, it relies on a spectrum of non-verbal cues, such as body language, eye contact, physical posture, gestures, and facial expressions, to convey meaning. In the context of tourist guiding, non-verbal communication is a key element. The non-verbal communication skills of tourist guides are pivotal in shaping the quality of the tour experience. By employing non-verbal communication techniques, guides can significantly enhance the quality of interaction with tourists, thereby optimizing communication …

The Response Of Mena Country Stock Markets To The Conflict In The Red Sea: Evidence From An Event Study Approach, Necati Altemur, Berna Doğan Başar, Ibrahim Halil Ekşi

The Indonesian Capital Market Review

The impact of Houthi attacks on commercial vessels in the southern Red Sea and the Gulf of Aden on the stock markets of 10 MENA countries is analyzed using an event study. The event day is 10.01.2024, when the Houthis announced targeting the US navy. Significant results are found regarding stock market efficiency and portfolio investors. The t-test shows that CAR (Cumulative Abnormal Return) values are statistically significant for some MENA countries. Positive abnormal returns are found in Morocco, Bahrain, and Egypt, while negative abnormal returns are found in Lebanon and Tunisia within the event window. In other countries analyzed, …

Hustlenomics: Defining The Hustle Economy, Sade M. Onadeko

The Scholarship Without Borders Journal

Hustlenomics is the study of the hustle economy. It is the study of how hustlers produce, distribute, and consume goods and services in order to earn a living. This paper is an attempt to understand and define the hustle economy through the review of literature. Due to limited research on the hustle economy, analogous economies such as the gig/sharing economy and the informal economy (which includes the hidden and shadow economies) were examined in order to obtain the goal of this paper.

The Use Of Sustainable Energy Resources In Accommodation Businesses: The Case Of Hakkâri, Murat Tamer

Journal of Mediterranean Tourism Research

This study addresses the utilization of sustainable energy resources. It aims to uncover the initiatives taken by the accommodation businesses in Hakkâri to use sustainable energy resources. To achieve this, a field study was carried out in the Center, Çukurova, and Yüksekova Districts of the city by employing qualitative research methodologies involving interviews. In-depth interviews were conducted with a study group comprised of five managers selected through non-random snowball sampling. The data collected from the field were subjected to descriptive analysis and presented within the thematic framework. The findings revealed that accommodation businesses are not only concentrated on water conservation …

Impact Of Psychic Distance Stimuli On International Tourist Flows: A Cross-Country Analysis, Yuhong Shao, Songshan (Sam) Huang, Tingting Huo, Rui Huang, Zhiyong Li

Research outputs 2022 to 2026

Research on psychic distance in tourism studies has mainly focused on perceived psychic distance, while little attention has been paid to psychic distance stimuli. Applying the Cultural-Administrative-Geographic-Economic (CAGE) distance framework, this study employs a gravity model framework to investigate the relationship between psychic distance stimuli and international tourist flows and the moderating role of Internet popularity in such a relationship based on information asymmetry theory. Further, this study investigates the effects of psychic distance stimuli along the cultural, administrative, geographic, and economic dimensions. The empirical analysis is based on a panel dataset of bilateral tourist flows between 56 countries from …

Pilgrim Prioritisation Of Religious Activities: Time Use-Based Behavioural Approach In Iran, Hossein Akbari, Abolfazl Hosseini, Mahla Mohammadi

International Journal of Religious Tourism and Pilgrimage

The present study investigates the time-use activities of pilgrims at their religious destination. The time diary was used to describe the behaviour of pilgrims who came on a pilgrimage to the holy shrine of Imam Reza in Mashhad (Iran) in sufficient detail to measure the overall duration and continuous records of activities. According to the findings, pilgrims spend most of their time on necessary and religious activities, respectively. Free time and shopping activities were also among their other activities. Pilgrims were categorised into three clusters: Active Pilgrims, Tourist-Pilgrims, and Non-active or Passive Pilgrims. Active Pilgrims are mostly involved in religious …

Sentiment Analysis In Relation To Jordan’S Churches - For The Promotion Of Christian Pilgrimage And Religious Tourism In Jordan, Malek Bader

International Journal of Religious Tourism and Pilgrimage

Jordan has many famous tourist destinations of Christian importance, but it is unable to attract many Christian pilgrimage tourists. With churches being the epicenter for Christian pilgrimage tourists, an effort was made to understand the sentiments of the people towards the churches of Jordan. A VADER sentiment analysis was performed on 1,758 tweets after biased data removal and data pre-processing of Twitter data for one year. The results showed that 56% of people had positive sentiments, 27% had neutral sentiments, and only 17% had negative sentiments towards the churches of Jordan. The most frequently appearing words in the total word …

The Academic Influence Of The Camino De Santiago: A Bibliometric Analysis Of Doctoral Research And Indexed Manuscripts, Silvia Díaz-De La Fuente, Virginia Ahedo, María Pilar Alonso Abad, José Manuel Galán

International Journal of Religious Tourism and Pilgrimage

The Camino de Santiago is one of the most recognised cultural pilgrimage routes in the world. Notably, its current influence transcends the strictly inspirational and religious aspects, constituting also a socio-economic, cultural, historical, heritage and tourism cornerstone. This paper analyses, from an innovative bibliometric perspective, the influence of the Camino de Santiago on the academic literature in the period from 1980 to the present. For this purpose, two data sources have been used comparatively: manuscripts indexed in Scopus and doctoral theses. The results reveal a growth of its academic relevance in the last decade, especially in indexed publications. The analysis …

Recent Trends In The Development Of Jewish Life And Heritage Tourism In Trani, Italy, Andrea Corsale

International Journal of Religious Tourism and Pilgrimage

This paper focuses on the recent revival of Jewish religious and cultural activities in the coastal town of Trani, in Southern Italy, after several centuries of substantial interruption. The specific events which led to the re-establishment of an institutional Jewish community and the restoration and reclamation of the local synagogues, along with the renewed visibility of the well-preserved Jewish district, of Medieval origins, are unique to this case study. However, at the same time, they reflect similar phenomena of restoration of Jewish sites and revival of Jewish communities in southern and eastern Europe, and beyond. As the case study analysis …

Business Operators’ Perception Of The Impact Of The Portuguese Way Of St. James, Paula Remoaldo, Eduardo Duque, Vítor Ribeiro, José Cadima Ribeiro, Hélder Silva Lopes, Sandro Ferreira, Cátia Faria

International Journal of Religious Tourism and Pilgrimage

This research aims to analyse business operators’ perception of the impact of the Portuguese Way of St. James and to assess the landscape situation along a total section of 115 kilometres. Perceptions were collected in a survey of 112 small operators between 2020 and 2021. The diversity and singular components of the landscape make it a pleasant route to experience, where pilgrims have the possibility to improve wellbeing, and enjoy the landscape. Operators have profited from the significant increase in the number of pilgrims walking along the Way and claim that they aim to continue their operations.

Review Of: The Politics Of Religious Tourism, Edited By Dino Bozonelos And Polyxeni Moira, Maria Laura Gasparini

International Journal of Religious Tourism and Pilgrimage

Review of: Bozonelos, D. and Moira. P. (Eds.) (2023) The Politics of Religious Tourism. Published by CABI, Oxfordshire, UK, 2023. Hardback: ISBN-13: 9781800621718, 248 pages - DOI: 10.1079/9781800621732.0000. Price: EUR 115.00 (Hardcover).

Political Ideology And Consumer Behavior Of Independent Voters, Steve Glover

College of Business Theses and Dissertations

Prior research has established the effectiveness of market segmentation strategy, and specifically the use of political ideology. Existing literature divides political ideology into two groups: liberal and conservative, despite over 40% of consumers self-identifying as independent. Researchers have indicated the need for consumer behavior studies about independents, but none yet appear to exist. This exploratory study attempted to address this by examining financial product consumer behavior of political independents, as measured by financial risk tolerance (FRT), for two products: mutual funds and bitcoin. Researchers have shown that over 80% of independents are leaners, that is they resemble conservative or liberal …

We Need To Talk About Airbnb, Jean Lavigne

Environmental Studies Faculty Publications

No abstract provided.

2024-06-14 Agenda Book, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

Agenda booklet for the Board of Regents meeting of June14, 2024, which includes the Board and Audit Committee meeting minutes for March 29, 2024.

Collaboration And Cooperation: A Network Analytic Approach, Rodolfo Baggio, Giovanni Ruggieri

International Journal of Islands Research

The value of collaboration in the tourism domain has been highlighted in numerous works. Coordination of joint activities in tourism destinations is a prerequisite for enhancing the value creation process and providing a good basis for the attractiveness and development of the destination. Destination managers are called to design efficient and effective strategies for improving collaboration in their areas. To do that, they need reliable ways to measure the phenomenon. Traditional methods are reputed to be relatively ineffective for their intrinsic biases. However, network science can provide, instead, trustworthy ways for this task. This paper describes some of the most …

Retail Investors' Activity And Climate Disasters, Marinela Adriana Finta

Sim Kee Boon Institute for Financial Economics

We analyze the effects of climate disasters on retail investors’ trading activity. Results show that retail investors trade significantly less during and around climate disasters, and retail buyers exhibit higher returns than sellers. Climate disasters weaken the positive return predictability of the past month’s order imbalances while strengthening it for the past six month’s order imbalances. In the short run, firms within climate disaster counties with retail net buying underperform those with negative imbalances. Instead, in the long run, firms within and outside climate disaster counties with positive order flows outperform those with negative order flows. Finally, the estimates on …