Digital Commons Network^™

Internship At Metalwest As A Market Researcher, Jolynn Marie Carr

Undergraduate Honors Capstone Projects

I was accepted and worked as an intern for the company Metalwest. (They have since merged with another company and are now called O'Neal Industries.) My internship title was Market Researcher. As a market researcher, I was in charge of discovering vital information for future growth of the company. I participated in research in order to expand Metalwest's business into government agencies as well as discover possible customers outside of the government. I researched using the internet, books, and phone calls.

Ogden Valley Development Analysis And Plan, Alex Daines, Cooper Larsen, Nate Naegle, Chris Ransom

Undergraduate Honors Capstone Projects

A team of four Huntsman Scholars undertook an intensive, semester-long project, analyzing how the Ogden Valley Planning Commission could best ensure sustainable, wise development in its pristine Valley, preventing unwise overdevelopment down the road. The final presentation, with analysis and recommendations, was made on May 6, 2014, in Ogden before the Ogden Valley Planning Commission and members of the public. The results were praised highly by Planning Commissioner Pen Hollist.

Setting Expectations: An Onsite Orientation For Intern Abroad Programs In London, Ilse B. Damkoehler

Capstone Collection

International internships have been continuously rising in popularity over the past decade, with participation in work, internships, and volunteering abroad (WIVA) more than tripling over a ten year span from 1999/2000 to 2010/2011(Farrugia, 2013). One of the most important elements of an intern abroad program is to set expectations so that students can have a successful program, both personally and professionally. The onsite orientation is therefore a vital piece of an effective intern abroad program.

Setting Expectations: An Onsite Orientation for Intern Abroad Programs in London is a four-day orientation program in London, England developed for participants in the Intern …

A Comparison Of The Source, Media Format, And Sentiment In Generating Source Credibility, Information Credibility, Corporate Brand Reputation, Purchase Intention, And Social Media Engagement In A Corporate Social Responsibility Campaign Presented Via Social Media, Kristie Byrum

All Dissertations

ABSTRACT This study addresses the impact of source, media format, and sentiment in the influencing source credibility, information credibility, corporate brand reputation, purchase intention, and social media engagement in a corporate social responsibility campaign presented in a social media environment. The study utilized a 2 x 3 x 2 ANOVA to analyze results from an online survey that exposed respondents to various source, format, and sentiment combinations. The source was designated as either a corporation or a consumer. The media format was a news release, an advertisement or a news article. The sentiment was classified as either 'with sentiment' or …

Should Las Vegas Pursue Establishing An Online Gaming Cluster? An Exploratory Study, Laimonas Gubista

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this research was to determine whether (1) clustering benefits cities, (2) Las Vegas is a cluster of the worldwide gaming industry, and (3) online gaming cluster is forming in Las Vegas in spite of unfavorable business environment. The exploratory study should be useful to lawmakers and business leaders in shaping Nevada’s future. It could provide essential information focusing on whether Las Vegas should actively pursue an online gaming cluster.

Spreading The Char: The Importance Of Local Compatibility In The Diffusion Of Biochar Systems To The Smallholder Agriculture Community Context, Laura C. V. Munoz

Pomona Senior Theses

This thesis enters the context of smallholder agriculture communities in the developing world. It explores the potentials of biochar and what biochar systems could bring to the smallholder communities while simultaneously bringing environmental benefits. It then acknowledges the challenges of diffusion –the spreading of an unfamiliar innovation. It seeks to answer the question of what will make diffusion of biochar systems more successful in the smallholder context, fixating on the characteristic of compatibility as well as the role local community members can play in making a new biochar system more visible to the rest of the communities.

All That Sprawl, Y’All: An Analysis Of Development On Steinwehr Avenue And York Street In Gettysburg, Pennsylvania, From 1971 To 2014, Elizabeth K. Emmons, Kalley S. Hansel, Daly Simpson

Student Publications

The advent of the automobile transformed the American landscape in the 20th century. In conjunction with the increasing importance of the automobile, numerous post-WW II government programs such as the Interstate Highway System encouraged suburban sprawl. Towns and cities adjacent to tourist attractions, known as gateway communities, face unique problems caused by sprawl. Gettysburg, Pennsylvania, is an example of a gateway community as it includes the Gettysburg National Military Park. Two study sites, portions of Steinwehr Avenue and York Street, were studied to analyze the effects of sprawl in Gettysburg. The sites were analyzed using ArcGIS, data compiled from historic …

Future Scenarios For Management Education, Howard Thomas, Michelle P. Lee, Alexander Wilson

Research Collection Lee Kong Chian School Of Business

Business schools are facing unprecedented challenges, ranging from financial sustainability in some quarters to waning demand for the MBA to the potentially disruptive impact of massive open online courses. Given these challenges, how might the future of management education unfold? The purpose of this paper is to better understand how leaders in management education perceive these challenges and their likely impact on the evolution of the field. The authors conducted in-depth interviews with 39 experts, the majority of who were in leadership positions at business schools. Each of these in-depth interviews was tape-recorded, transcribed and then content-analysed. The authors asked …

The Relationship Of Goal Focus To Physical Distance, Job Title And Years Served Within The University Of Arkansas Division Of Agriculture, Christina Miller

Graduate Theses and Dissertations

The purpose of this study is to determine the relationship between physical distance from the headquarters, number of years working within the Division of Agriculture, and job title compared to mission statement and goal focus. The Division of Agriculture as part of the University of Arkansas System is a unique organization because many of its employees are not physically located at the headquarter locations of Little Rock and Fayetteville. The Cooperative Extension Service, part of the Division of Agriculture, has at least one office in each of Arkansas's 75 counties as well as faculty and staff members located at five …

2014 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2014.

An Oreo With Chinese Characteristics, Srinivas K. Reddy

Research Collection Lee Kong Chian School Of Business

In late 2005, Shawn Warren, head of biscuits, Asia Pacific for Kraft, was in desperate need of a quick turnaround strategy. Oreo, after nearly 10 years in the China market was facing the imminent disaster of being completely pulled from the shelves. Local retail channels, along with company headquarters near Chicago, had finally grown impatient of the iconic product's lacklustre sales. When Warren described the turnaround in March 2012, he said, "The first step to solving a problem is to admit you have one. We are committed to have this brand and put resources behind it."

Hot Crime: Economic Analysis And Insight Into The Relationship Between A City's Latitude And Its Rate Of Violence, Erin K. Piepenbrok

Economics Undergraduate Honors Theses

Every day in America, a case of violent crime makes headlines across the television, newspapers, websites, and social media. These tragedies deeply affect those directly involved and the communities in which the crimes take place. Not only are individuals physically and mentally affected by violent crime, but communities and cities suffer an economic loss from rising violent crime rates. Reducing the current rates of violent crime (robbery, assaults, rapes, and murders) can reduce costs for cities and taxpayers, while ultimately improving the quality of life for Americans. Research into what affects violent crime rates lead to discoveries that unemployment, gun …

Exploring The Neighborhood Preferences Of A Segment Of Millennials In Omaha, Nebraska, Aaron Kloke

Community and Regional Planning Program: Professional Projects

In 2010, Millennials, or those between 18 and 34, surpassed the Baby Boomers in population size. Today, Millennials, also known as Generation Y, make up over 25 percent of the United States’ population. In Omaha, they make up 26.9 percent of the population. The next largest generation in Omaha, the Baby Boomers, make for 19.2 percent of the population. Clearly, this emerging demographic has the ability to change the way we create and design our built environment if it so chooses.

To review how this generation may choose to change the way we design our future neighborhoods, national trends were …

Using Marketing Research And Positioning Techniques To Create Imc Campaigns For Private, Charter, Or Public Magnet Schools, John M. Mcgrath Ph.D.

Atlantic Marketing Journal

This article describes how two common tools of consumer marketers, marketing research and positioning analysis, were used to promote enrollment at a private elementary school that draws students from across district lines. The case study uses literature in the relevant fields to follow the process from the development, methodology, and results of the marketing research study to their inclusion in a positioning analysis and map of the school’s perceived strengths and weaknesses, to the final integrated marketing communications (IMC) campaign that resulted.

2014 - The Nineteenth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Nineteenth Annual Symposium of Student Scholars, held on April 17, 2014. Includes abstracts from the presentations and posters.

2014-April-15-Natural History Museum To Host Discussion On Weather, Climate, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Adoption Of Social Media Marketing Among Professionals, Liana Moran

Honors College Theses

Social media marketing is the professional use of social media websites such as Facebook for marketing purposes. This thesis project examines the adoption patterns and factors behind the decision to use social media marketing among professionals. The researcher conducted in-depth interviews with business professionals from the real estate rental industry in Statesboro, Georgia, and analyzed the results and implications using thematic analysis. Everett Rogers’ diffusion of innovations theory provides the theoretical framework for the research with social media marketing being the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The …

Essays On Mergers And Acquisitions, Marcin Krolikowski

USF Tampa Graduate Theses and Dissertations

This dissertation includes two essays that examine mergers and acquisitions. In the first essay we examine how pay-for-performance influences the quality of merger decisions before and after Sarbanes-Oxley (SOX). Pay-for performance has a significant positive effect on acquirer returns of 0.9% pre-SOX and 1.1% post-SOX around the three day event window. Bidders with high pay-for-performance pay a 23.3% lower merger premium in listed target acquisitions. The positive effect of pay-for-performance is more important for public target acquisitions overall, for small acquirers pre-SOX, and for large acquirers post-SOX. In the long-run, bidders with high pre-merger pay-for-performance experience 27.6% higher returns after …

Phenomenology Redux: Doing Phenomenology, Becoming Phenomenological, Thomas A. Conklin

Organization Management Journal

This article revisits the phenomenological method with particular focus on how it is meaningful for me. The effort is to present this method as a personal journey that has evolved over 13 years and to illustrate how it might become a more accessible approach for meaning-making and serving others. This is partly accomplished by dethroning it from its lofty philosophical perch such that it is available for daily use by practitioners, educators, and researchers. Further accessibility is provided through the presentation of various examples in health care, higher education, and personal reflections on the experience of understanding and employing phenomenology. …

The Nfl’S Highly And Lowly Identified Fans: Who Are They?, Daniel Cusato

Sport Management Undergraduate

While there is a plethora of literature on fan identification, specifically high or lowly identified fans, there is no literature on who these highly and lowly identified fans actually are. The goal of this research paper is to fill the void in that section of NFL fan literature and discover what demographics of fans are the most highly and lowly identified. In order to find out who is a highly or lowly identified fan, a survey must be administered that will effectively test the characteristics of each participant. This will make the respondents classifiable as either a highly or lowly …

Ua41 University College Connection, Dennis K. George, Dean, Wendi Kelley, University College, Western Kentucky University

UC Publications

No abstract provided.

Overcoming The “Dual-Delivery” Stigma: A Review Of Patient-Centeredness In The Costa Rica Medical Tourism Industry, Alicia Mason

Faculty Submissions

Due to the growing globalization of health care and an increase in access to technology many consumers are utilizing the World Wide Web for securing medical services abroad, a phenomenon commonly known as medical tourism. The current investigation employs an emic cultural approach for analyzing the Western concept of patient-centeredness within several public and private medical facilities within Costa Rica. Through a detailed field investigation and personal interviews with directors of Costa Rica’s largest accrediting institutions (AAAAF and ProMed), hospital organizations, and private health clinics an interpretative framework for evaluating patient-centeredness and quality of care is offered. Discussion, implications, and …

Would You Like Fries With That? Staying "Open For Business" In A Tourism-Based Post-Coal Economy, Walton C. Shepard

West Virginia Law Review

No abstract provided.

Guidelines For Construction Companies To Decide Between Outsourcing And Self-Performing For Prefabricated Components, Sebastian Soto Ortiz

Open Access Theses

Prefabrication and modularization has been used in the construction industry for decades. It has recently made a resurgence worldwide providing increased productivity, safety, quality and construction schedule. This research has focused on the situation where a construction company has decided to use prefabrication and faces two possibilities, they either will self-perform or they will outsource the construction of the prefabricated components. The decision making process used by a construction company to determine whether to outsource or self-perform prefabricated components is examined and analyzed.

Prefabrication is an industrial process in which certain components are manufactured in a specialized facility. These items …

The Formation Of Cross-Sector Development Partnerships: How Bridging Agents Shape Project Agendas And Longer-Term Alliances, Stephan Manning, Daniel Roessler

Management and Marketing Faculty Publication Series

Cross-sector development partnerships (CSDPs) are project-based collaborative arrangements between business, government, and civil society organizations in support of international development goals such as sustainability, health education, and economic development. Focusing on public private partnerships in development cooperation, we examine different constellations of bridging agents and their effects in the formation of single CSDP projects and longer-term alliances. We conceptualize bridging agency as a collective process involving both internal partner representatives and external intermediaries in initiating and/or supporting roles. We find that the involvement of external intermediaries eases the formation of single projects and longer-term alliances. However, when projects are initiated …

The 6th Mode Of Transportation, Robert O. Walton

Journal of Transportation Management

The five modes of freight transportation are normally characterized as motor carriers, railroads, airlines, water carriers, and pipelines. This paper will attempt to position the Internet as the sixth mode of transportation. This paper compares the strengths and weaknesses of the traditional five modes of transportation against the proposed 6th mode of the Internet. Without including the Internet as a mode of transportation, and tracking the economic value that it adds to the economy, the economic impact of the Internet as a mode is not considered. The recommendation of this study is that the Internet should be added to the …

Analyzing The Dynamics Of The Artisan Fishing Industry And Lapsset Port In Lamu, Kenya, Valerie Rodden

Independent Study Project (ISP) Collection

The LAPSSET project has the potential to severely impact the artisan fishing industry in Lamu. Through the provision of a perception focused survey and a few one on one interviews with artisan fishermen and key stakeholders in the industry, this study creates a more comprehensive understanding of the relationship between the fishing industry and the LAPSSET project. The fishermen of Lamu are most concerned about the lack of communication concerning the port’s activities and the blocking of fishing areas during port construction and operation. In general, there is a great sense of fear surrounding the port and the future of …

Managing Systemic Risk In Legal Systems, J.B. Ruhl

Vanderbilt Law School Faculty Publications

The American legal system has proven remarkably robust even in the face vast and often tumultuous political, social, economic, and technological change. Yet our system of law is not unlike other complex social, biological, and physical systems in exhibiting local fragility in the midst of its global robustness. Understanding how this “robust yet fragile (RYF) dilemma operates in legal systems is important to the extent law is expected to assist in managing systemic risk, the risk of large local or even system-wide failures in other social systems. Indeed, legal system failures have been blamed as partly responsible for disasters such …

New Media And The Nfl Fan: Determining The Impact Of New Media On Team Identification In Displaced Nfl Fans, Dorothy R. Collins

Human Movement Studies & Special Education Theses & Dissertations

Sports team identification, when viewed through the lens of social identity theory (Tajfel, 1978), can be seen as a powerful means of maintaining one's sense of self and feelings of belonging as part of a group. In some cases, team identification has been found to be based on one's feelings of connection with the geographic location of that team (Uhlman & Trail, 2012). Furthermore, prior research has shown that bonds of team identification forged in one's youth are particularly strong (James, 2001). The surge of new media options that have appeared in the last decade are changing the way in …

Study Abroad As A Transformative Experience: Measuring Transformative Learning Phases And Outcomes, Garrett Anderson Stone

Theses and Dissertations

The purpose of this study was to verify Mezirow's (1978) Transformative Learning Theory as a model to explain how study abroad participation facilitates efforts to internationalize students in higher education. Specifically this study used block-entry, logistic and linear regression models to explore the relationship between transformative learning processes and study abroad outcomes. Data were collected from business students (N =107) at Brigham Young University using a retrospective pretest method. Findings indicated transformative learning was occurring in short term study abroad settings and transformative learning phases were related to increases in Intercultural Competence. These findings were consistent between year cohorts suggesting …