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Exploring The Drivers Of Tourist Satisfaction At Religious Sites: A Study Of Lumbini In Nepal, Bhim Bahadur Khadka, Prof. Anjani Kumar Malviya, Dipak Singh Rawat Oct 2025

Exploring The Drivers Of Tourist Satisfaction At Religious Sites: A Study Of Lumbini In Nepal, Bhim Bahadur Khadka, Prof. Anjani Kumar Malviya, Dipak Singh Rawat

International Journal of Religious Tourism and Pilgrimage

Lumbini is the birthplace of Lord Buddha and a UNESCO World Heritage Site. As a religious destination attracting millions of tourists annually from Nepal and abroad, Lumbini offers a rich cultural and historical heritage. This study is, therefore, significant in exploring drivers of tourist satisfaction and the religious significance of Lumbini. This study employs a correlational research design and a quantitative approach to examine relationships among variables using Structural Equation Modelling (SEM). Data are collected using a survey questionnaire, yielding 403 valid responses after excluding incomplete data and outliers out of 500 returned questionnaires. Purposive sampling ensured the relevance of …


Enhancing Mindfulness Through Communities Of Practice In Buddhist Spiritual Tourism: A Study Of Transformative Experience At Plum Village, Giang T. Phi, Trang Huong Pham Phd, Nam Vu Oct 2025

Enhancing Mindfulness Through Communities Of Practice In Buddhist Spiritual Tourism: A Study Of Transformative Experience At Plum Village, Giang T. Phi, Trang Huong Pham Phd, Nam Vu

International Journal of Religious Tourism and Pilgrimage

Despite the growing interest in Buddhist spiritual tourism, there is a clear gap in the literature regarding the role of Communities of Practice (CoPs) in fostering transformative tourism experiences. This study investigates how CoPs at Plum Village retreats in France and Thailand facilitate transformative experiences and enhance mindfulness among participants in Buddhist spiritual tourism. Utilising qualitative methods, the study combines autoethnography—drawing on the lead researcher’s personal experience through daily reflexive journals—and participant observation of a focal ‘retreat family’ group of 15 participants at each retreat. Thematic analysis was applied to analyse the data, guided by two frameworks: Kirillova et al.’s …


From Meditation To Magic: The Spectrum Of Buddhist Tourism In Thailand, Brooke Schedneck Oct 2025

From Meditation To Magic: The Spectrum Of Buddhist Tourism In Thailand, Brooke Schedneck

International Journal of Religious Tourism and Pilgrimage

Buddhism can conjure distinctive ideas and images for different groups of people, especially travelers to a Buddhist majority country like Thailand. Discussing three different modes of Buddhist tourism— meditation, magic, and mega statues— this article illuminates the varieties of Buddhist tourism in contemporary Thailand. While foreign visitors from Western countries are assumed by Thai Buddhist practitioners to favor engagement with Buddhism related to meditation, Chinese and Thai Buddhists are seen to appreciate Buddhism for its magical protective powers. Chinese tourists in particular are now being targeted to purchase products and experiences related to mutelu, which is a term for objects …


Religious Festivals In The Age Of ‘Lockdown’ And ‘Social Distancing’: A Comparative Study Of Easter, Eid, Passover, Rama Navami, And Vaisakhi., Irfan Raja, Rev. Ruth Dowson, Abdul Basit Shaikh, Ivan Cohen, Nasser N. Alotaibi Oct 2025

Religious Festivals In The Age Of ‘Lockdown’ And ‘Social Distancing’: A Comparative Study Of Easter, Eid, Passover, Rama Navami, And Vaisakhi., Irfan Raja, Rev. Ruth Dowson, Abdul Basit Shaikh, Ivan Cohen, Nasser N. Alotaibi

International Journal of Religious Tourism and Pilgrimage

Religious practices can conjure distinctive ideas and images for different groups of people, especially religious festivals, which are signs of congregations, celebrations, and contentment, usually to mark the completion of religious obligations. All major religions celebrate notable festivals to mark important events and religious obligations that bring together followers of that faith. The year 2020 will be remembered as unique in the history of all faiths. As a result of the COVID-19 crisis, governments across the world announced compulsory measures such as ‘social distancing’ and ‘lockdown’ to avoid the spread of Coronavirus. Thus, all major religions either cancelled or reduced …


Analysis Of Pilgrimage To The Evangelical Lutheran Church In Zimbabwe (Elcz) Mission Centres, Rabson Hove Oct 2025

Analysis Of Pilgrimage To The Evangelical Lutheran Church In Zimbabwe (Elcz) Mission Centres, Rabson Hove

International Journal of Religious Tourism and Pilgrimage

A pilgrimage is usually a sacred journey undertaken by religious adherents to holy places associated with their own traditions. As religions grow, religious pilgrimage also expands as the members of the religious traditions continue to influence each other. These holy religious centres influence religious enrichment, enhancement, strength and growth. Members get in touch with their origins and the history of the expansion of their religion as they encounter their holy sites or centres. In the case of the Evangelical Lutheran Church in Zimbabwe (ELCZ), their important holy sites are missionary centres which are commonly located in rural Zimbabwe. The majority …


Unveiling The Impact: Religious Destination Image And Its Role In Shaping Sustainable Tourist Behaviors, Sabari Shankar Ravichandran Dr Oct 2025

Unveiling The Impact: Religious Destination Image And Its Role In Shaping Sustainable Tourist Behaviors, Sabari Shankar Ravichandran Dr

International Journal of Religious Tourism and Pilgrimage

Historically pivotal for local economies, religious tourism and pilgrimage tackles contemporary challenges such as overconsumption, climate change, and evolving tourist motivations, necessitating a focused commitment to sustainability. This study, utilising a sample size of 153 visitors to a religious site and Structural Equation Modelling, examines the influential role of religious destination image in shaping tourists’ sustainable behaviours. Significant correlations emerge between attributes of religious destination image—sacred site, spiritual attraction, and more—and sustainable tourist behaviours. Key findings encompass green transport use, regenerative behaviour, responsible cues, and waste consciousness as the most evident sustainable behaviours. Beyond academic realms, the research informs destination …


Problematic Smartphone Use Experiences Of Students, Gbolahan Olasina Oct 2025

Problematic Smartphone Use Experiences Of Students, Gbolahan Olasina

The African Journal of Information Systems

Smartphones extend people's opportunities by improving their daily living and well-being. Hence, given the tool’s features and affordances that promote human development, smartphones facilitate the achievement of the individual liberties and freedoms of ordinary people. However, there are serious concerns about the emotional, social and cultural factors underlying smartphone usage patterns and their association with problematic use and depressive behaviors. Therefore, the overriding goal of the research reported on in this paper was to investigate how smartphone use influences individuals’ emotional wellness, interpersonal relationships and sociocultural contexts. Existing academic literature indicated that there was a need to investigate the intricate …


Giving Locally Or Globally? How The Destination Of Corporate Charitable Donations Shapes Consumer Brand Preferences, Ohjin Kwon, Young Jee Han, Hakkyun Kim Oct 2025

Giving Locally Or Globally? How The Destination Of Corporate Charitable Donations Shapes Consumer Brand Preferences, Ohjin Kwon, Young Jee Han, Hakkyun Kim

Asia Marketing Journal

We investigate how the geographic destination of charitable corporate donations influences brand preferences. We predict and find that consumers demonstrate a stronger preference for brands that engage in domestic donations as opposed to those that contribute to foreign causes. Additionally, we find that the preference for domestic donations is more pronounced among consumers exhibiting higher levels of nationalism and lower levels of residential mobility. Our research findings offer managerial implications for tailoring CSR strategies to resonate with specific consumer segments. We provide insights for companies aiming to optimize the impact of their philanthropic endeavors.


Best Practices In Marketing And Creative Outreach For New Transportation Technologies, William Riggs, Caillou Dasalla, Cayden Rooney, Vaasu Bhartia Oct 2025

Best Practices In Marketing And Creative Outreach For New Transportation Technologies, William Riggs, Caillou Dasalla, Cayden Rooney, Vaasu Bhartia

Mineta Transportation Institute

Emerging transportation technologies—including electric vehicles (EVs), micromobility solutions, autonomous vehicles (AVs), hyperloop systems, and mobility-as-a-service (MaaS) platforms—are rapidly reshaping mobility patterns and urban environments. As these innovations gain traction, it becomes increasingly important to address concerns, communicate advantages, and foster trust across communities. This project examines marketing best practices for promoting emerging mobility solutions, synthesizing insights from scholarly research, industry standards, and case studies of successful campaigns. Emphasis is placed on the shift toward “snackable,” visually engaging content delivered through widely used social media platforms such as TikTok, Instagram, and Snapchat, which are increasingly central to reaching diverse audiences. The …


Do Financial Concerns Make Workers Less Productive?, Dua Khowaja Oct 2025

Do Financial Concerns Make Workers Less Productive?, Dua Khowaja

2025 Fall Honors Capstones Projects - Archive

Financial stress does not just affect people’s finances; it can change the way individuals behave. This project asks whether short-term financial difficulty damages worker performance or if alleviating it improves focus and accuracy. Using data from a field experiment in rural India, this study examine how labor payment timing variability is related to workers' productivity and error rates. The study randomized payment dates across a sample of employees, so that employees paid early can be compared to employees paid on standard or later dates. It investigates whether subsidy of payments relieves stress and enhances task performance by minimizing stress, enhancing …


Governance In The Absence Of Government, Tracy H. Pearl Oct 2025

Governance In The Absence Of Government, Tracy H. Pearl

Dickinson Law Review (2017-Present)

Artificial intelligence (AI) is advancing at an unprecedented pace, with generative systems exerting growing influence over social, economic, and political life. While AI offers opportunities for innovation and efficiency, it also poses risks ranging from misinformation and job displacement to existential threats if highly autonomous systems evade human control. Across industry, government, and civil society, there is broad consensus that AI requires oversight. Yet traditional U.S. regulatory approaches face six significant barriers: (1) technology outpacing legislation, (2) limited AI expertise among policymakers, (3) regulatory capture, (4) political gridlock, (5) outdated governance structures, and (6) the inherent complexity of AI. Combined …


Design-Led Leadership: A Mixed Methods Study On Understanding How Design Thinking Capabilities Impact Leadership Effectiveness, Tareq Waleed Muhmood Oct 2025

Design-Led Leadership: A Mixed Methods Study On Understanding How Design Thinking Capabilities Impact Leadership Effectiveness, Tareq Waleed Muhmood

Dissertations and Theses Collection (Open Access)

“Widespread design thinking among organisation leaders is desirable for the creation of a humanly and sustainable future” (R. J. Boland et al., 2008a)

This study investigates the impact of design thinking capabilities on leadership effectiveness through a mixed-methods research design.

While design thinking is widely used in product and service innovation, its application as a leadership development framework remains underexplored.   To address this gap, the study employed both quantitative and qualitative methods, including pre- and post-intervention survey of leaders, their supervisors, and subordinates within an education business in Vietnam (EBV), as well as semi-structured interviews with senior leaders at a …


2025 October, Morehead State University. Office Of Communications & Marketing. Oct 2025

2025 October, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2025.


Unpacking Singapore's Leasehold Relativity Table: An Empirical And Legal Analysis, Koon Shing Kwong, Jing Rong Goh, Seng Wei, Edward Ti Oct 2025

Unpacking Singapore's Leasehold Relativity Table: An Empirical And Legal Analysis, Koon Shing Kwong, Jing Rong Goh, Seng Wei, Edward Ti

Research Collection School Of Economics

In Singapore, most land is state-owned, with the state generally issuing leasehold estates via state leases of not more than 99 years1, depending on the intended land use. Naturally, the value of a leasehold estate, which erodes over time as the lease approaches the end of its term, is a key component of the premium charged for lease renewals, or the tax imposed for permission given in relation to a development that would increase the value of the land. By law, the state valuation of leasehold land is prescribed by a leasehold relativity table colloquially known as ‘Bala’s Curve’ or …


The Strategic Analysis Of Jpmorgan Chase, Terryce Boseman Sep 2025

The Strategic Analysis Of Jpmorgan Chase, Terryce Boseman

MBA Student Scholarship

No abstract provided.


Temporal Patterns Of New Product Introductions And Ipo Value: The Importance Of Recency, Dispersion, And Asymmetry, Suyun Mah, Rebecca J. Slotegraaf, Girish Mallapragada Sep 2025

Temporal Patterns Of New Product Introductions And Ipo Value: The Importance Of Recency, Dispersion, And Asymmetry, Suyun Mah, Rebecca J. Slotegraaf, Girish Mallapragada

Research Collection Lee Kong Chian School Of Business

A firm’s innovation activity is often judged by the number and type of new products it launches, but when these products are introduced may be equally important, especially before going public. This research investigates how the temporal pattern of new product introductions (NPIs) influences a firm’s initial public offering (IPO) value. The analysis uses data from 298 firms that went public between 2006 and 2023, and focuses on three patterns of timing: recency (how recently the latest product was launched before the IPO), dispersion (the degree to which NPIs before the IPO are spread out over time), and asymmetry (how …


Esg News, Future Cash Flows, And Firm Value, Francois Derrien, Philipp Krüger, Augustin Landier, Tianhao Yao Sep 2025

Esg News, Future Cash Flows, And Firm Value, Francois Derrien, Philipp Krüger, Augustin Landier, Tianhao Yao

Research Collection Lee Kong Chian School Of Business

We investigate the expected consequences of negative environmental, social, and governance (ESG) news on firms' future profits. After learning about negative ESG news, analysts significantly downgrade their forecasts at short and longer horizons. Negative ESG news affects forecasts more strongly at longer horizons than other types of negative corporate news. The negative revisions of earnings forecasts following negative ESG news largely reflect expectations of lower future sales, rather than higher future costs. Quantitatively, forecast revisions can explain most of the negative impacts of ESG news on firm value. Analysts are correct to revise forecasts downward following negative ESG news.


Banking On Incumbents: How Do Fintech Start-Ups Benefit From Collaborations, Theodor Florian Cojoianu, Pia Helbing, Vladimir Pazitka, Dariusz Wojcik, Beiyun Xiao Sep 2025

Banking On Incumbents: How Do Fintech Start-Ups Benefit From Collaborations, Theodor Florian Cojoianu, Pia Helbing, Vladimir Pazitka, Dariusz Wojcik, Beiyun Xiao

Research Collection College of Integrative Studies

We investigate whether collaborations with established incumbents bolster innovation and access to capital for FinTech start-ups. Collaborations increase patent applications and raise both short-and long-term citations. Collaborations with finance incumbents stimulate finance and technology citations and boost both short-and long-horizon venture capital fundraising. These effects persist after addressing endogeneity and conducting additional robustness tests. Theoretically, our findings test the resource based theory in the FinTech ecosystem and enrich the open innovation literature by showing that, despite power asymmetries, FinTech start-ups can sustain innovative momentum and capture innovation gains via collaborations with incumbents. Collaborations function as credible signals that confer capital …


Sound Decisions: The Impact Of Music Genre In Fashion Advertising On Consumer Perceptions And Purchase Intention, Cassandra Thomas Sep 2025

Sound Decisions: The Impact Of Music Genre In Fashion Advertising On Consumer Perceptions And Purchase Intention, Cassandra Thomas

Graduate Theses and Dissertations

This study examines how music genre, brand type, and the perceived congruency between the two influences consumer perceptions of fashion advertising. Guided by Congruity Theory and Attitude Theory, this study employed a 3x3 experimental design in which 252 participants viewed one of nine advertisement conditions varying by music genre (pop, hip-hop, electronic) and brand type (activewear, fast fashion, luxury). A series of one-way ANOVAs, bivariate correlations, and regression analyses were conducted to interpret the effects of music genre, brand type, and perceived congruency on attitudes toward 1) the advertisement and brand, 2) credibility of the advertisement and brand, and 3) …


Sustainable Purpose- And Passionpreneurship: New-Age Lifestyle Or A Necessity For Sustainable Development?, Veronika Pereseina Sep 2025

Sustainable Purpose- And Passionpreneurship: New-Age Lifestyle Or A Necessity For Sustainable Development?, Veronika Pereseina

All Works

Entrepreneurship has proven to be a dynamic force for societal change in urgent global transformation toward sustainability. While governments and established institutions often move slowly, a new wave of entrepreneurs—guided by passion, purpose, and a holistic worldview—are actively shaping alternative paths to sustainable development. This study investigates how entrepreneurs integrate personal purpose, well-being, and a holistic approach into their businesses and lifestyles. Drawing on observations and interviews with selected entrepreneurs, the research employs thematic analysis to explore their motivations, decision-making processes, and the role of environments in shaping their ventures. The findings highlight a distinctive approach of conscious entrepreneurs: a …


Algorithmic Governance And The Boardroom: Empirical And Strategic Perspectives On Ai Integration In Corporate And Educational Oversight, James Hutson, Guarango Banerjee Sep 2025

Algorithmic Governance And The Boardroom: Empirical And Strategic Perspectives On Ai Integration In Corporate And Educational Oversight, James Hutson, Guarango Banerjee

Faculty Scholarship

The accelerating digitization of executive decision-making has prompted critical re-examination of the function and value of traditional boards of directors within corporate and educational institutions. Empirical research consistently reveals that human boards, while ostensibly tasked with strategic insight and fiduciary oversight, are frequently constrained by structural inefficiencies—such as director overcommitment, inflated compensation, and persistent conflicts of interest—that undermine organizational performance. Against this backdrop, the integration of Artificial Intelligence agents, either as analytic adjuncts or autonomous decision-makers, emerges as a plausible avenue for enhancing board effectiveness. This article synthesizes global case studies, peer-reviewed findings, and real-time technological developments to critically evaluate …


2025 September, Morehead State University. Office Of Communications & Marketing. Sep 2025

2025 September, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2025.


In Crypto We Trust: A Cross-National Comparison Of Factors Affecting Trust In Cryptocurrencies, Arif Perdana, W. Eric Lee, Chu Yeong Lim, Gary Pan, Poh Sun Seow Sep 2025

In Crypto We Trust: A Cross-National Comparison Of Factors Affecting Trust In Cryptocurrencies, Arif Perdana, W. Eric Lee, Chu Yeong Lim, Gary Pan, Poh Sun Seow

Research Collection School Of Accountancy

Background: Trust in cryptocurrencies is a complex and evolving construct influenced by technological, economic, and social factors. Unlike traditional information systems that rely on institutional trust, cryptocurrency users often depend on underlying technology and community insights. Despite growing interest, existing research has primarily focused on narrow aspects of trust, with limited cross-national perspectives and comprehensive models.

Method: This study investigates how geographic differences impact user trust in cryptocurrencies by surveying 644 respondents from China, Germany, and the USA. Drawing on established trust formation theories, it utilizes a comprehensive model encompassing technological, economic, and social factors.

Results: Our analysis reveals multiple …


Global Commons, Local Crises: The Ecological Embeddedness Of Global Production Networks, Christopher R. Whynacht Aug 2025

Global Commons, Local Crises: The Ecological Embeddedness Of Global Production Networks, Christopher R. Whynacht

Graduate Doctoral Dissertations

Notions of Global Production Networks (GPNs) are popular approaches to studying the complex, dispersed, and socially embedded production of goods and services. Yet, these concepts have largely struggled with incorporating environmental resources, risks, and actors. My dissertation leverages insights from Actor-Network Theory (ANT) to contextualize ecological elements of production as coequal participants with social stakeholders. I describe how GPNs are ecologically embedded and nested within the natural environment. I draw from ANT to develop a GPN framework that internalizes ecological dimensions. The second chapter in this dissertation develops these ideas and provides theoretical framing for further empirical chapters. The third …


Hiring For Leadership Behaviors, Wes Gow Aug 2025

Hiring For Leadership Behaviors, Wes Gow

Doctoral Dissertations and Projects

The problem addressed in this research study was low morale and decreased employee engagement within the organization when candidates are assessed for technical acumen at the expense of leadership behaviors. The purpose of this study was to expand the understanding of how hiring managers assess leadership behaviors and the effect that poor leadership behaviors have on organizational morale and employee engagement. A single case study was conducted with 31 hiring managers within the researcher’s present employer, ABC, Inc. (pseudonym name). Data collection included one-on-one interviews, review of existing job interview templates, and follow-on interviews to reflect on recent job interviews. …


Efficacy Of Fintech Solutions In Advancing Financial Inclusion For The Underserved In South Africa: A Systematic Literature Review, Tebogo S. Legodi, Adheesh Budree Aug 2025

Efficacy Of Fintech Solutions In Advancing Financial Inclusion For The Underserved In South Africa: A Systematic Literature Review, Tebogo S. Legodi, Adheesh Budree

African Conference on Information Systems and Technology

Financial inclusion in South Africa is a critical mechanism for addressing systemic poverty, unemployment, and inequality. Fintech solutions have increasingly been positioned as key enablers of expanded access to financial services, particularly among underserved populations. However, there remains a lack of literature that evaluates the efficacy, rather than merely the impact, of these technologies. This study presents a systematic literature review (SLR) of 21 peer-reviewed articles, policy documents, and industry reports to examine how Fintech advances financial inclusion in South Africa. The literature is synthesised into four thematic categories: Financial Inclusion (Concepts and Metrics); Fintech in South Africa and Global …


Köppen-Geiger Climate Effects On F-15 Readiness Spares Package Parts, Maximus A. Fan Aug 2025

Köppen-Geiger Climate Effects On F-15 Readiness Spares Package Parts, Maximus A. Fan

Theses and Dissertations

Readiness Spares Packages (RSP) are critical to deployed operations. Future demands of the Air Force require squadrons to operate in different climate environments from home stations. RSPs can sustain aircraft maintenance operations for up to 30 days. Currently, failure rates of parts within the RSP are assumed to be constant. This research aims to explore whether there is a difference in F-15 RSP failure rates when Koeppen climate classifications are taken into effect. The Koeppen-Geiger system classifies area climates based on the geography, elevation, and location. The history of operations and diversity of F-15 locations make the aircraft an ideal …


Factors Influencing The Performance Of Farmer-Producer Organizations (Fpos) And Their Societal Impact In Tamil Nadu, Arjune S Aug 2025

Factors Influencing The Performance Of Farmer-Producer Organizations (Fpos) And Their Societal Impact In Tamil Nadu, Arjune S

Theses and Dissertations

Farmer Producer Organizations (FPOs) are formed mainly for the farmers to have better institutional access to acquire them. They are also under the inspiration of the director's abstinence and the incentive of getting more money. These are socio-psychological individual differences and thus of importance to markets, the perception of markets, and market relevance of group interaction. Self-esteem, attitude to participation in group activities, and willingness to participate in these types of activities are of some significance for his/her performance because they have an effect on their performance afterward.

Farmer social empowerment increased but not farmer economic empowerment did so much …


Ka Mua, Ka Muri—Walking Backwards Into The Future: Revitalizing Indigenous Economies And Economies Of Well-Being, Suzie Greenhalgh, Jason Mika, Christopher Alcantara, Shaun Awatere, Kendon Bell, Kiri Dell, Donn L. Feir, Dustin Frye, Diane Jarvis, Taryn Kong, Kirsten Maclean, Cathy Robinson, Chellie Spiller, Rachel M. Wolfgramm, Emma Woodward Aug 2025

Ka Mua, Ka Muri—Walking Backwards Into The Future: Revitalizing Indigenous Economies And Economies Of Well-Being, Suzie Greenhalgh, Jason Mika, Christopher Alcantara, Shaun Awatere, Kendon Bell, Kiri Dell, Donn L. Feir, Dustin Frye, Diane Jarvis, Taryn Kong, Kirsten Maclean, Cathy Robinson, Chellie Spiller, Rachel M. Wolfgramm, Emma Woodward

Indigenous Business & Public Administration

The concept of and desire for well-being economies are rising in prevalence as traditional business paradigms are questioned and alternative framings are being sought. Indigenous peoples, their economies, and their approach to business can provide a rich source of learning to enable and help facilitate a transition to economies of well-being. As Indigenous peoples are emerging from their colonial pasts, they are becoming more empowered to make investment choices, use business models, and form partnerships grounded in their worldviews, which are often well aligned with a well-being economy.

In this paper, we note some of the obstacles Indigenous economies have …


Wellness Tourism: An Introduction, Karen Thal Aug 2025

Wellness Tourism: An Introduction, Karen Thal

All Open Educational Resources

Wellness tourism is a growing segment of the travel industry that focuses on experiences designed to improve physical, psychological, and spiritual well-being. From yoga retreats and spa getaways to outdoor adventures and healthy culinary experiences, this form of tourism reflects a broader cultural shift toward self-care and holistic health. The current textbook introduces wellness tourism in a U.S. context, offering a practical, business oriented overview for undergraduate students. It provides insights into the concept of wellness, defines and examines both the wellness industry and the wellness tourism sub-sector, highlights key trends, explores the motivations of wellness travelers, and explains how …