Digital Commons Network^™

Predicting Tourist Loyalty To A Small Emerging Destination – The Importance Of Destination Image, Binh Nghiem-Phu

ASEAN Marketing Journal

In the Southeast Asia region, Vietnam is a developing country and also a developing tourism destination. The number of international tourists to Vietnam has been increasing in recent years. However, the post-trip issues (e.g., not returning, bad word-of-mouth) have become the focal points of many arguments. Based on the existing literature, this study devel- oped and tested a theoretical model to predict international tourists’ loyalty to Vietnam from a combination of destination image, tourist motivation, and overall trip satisfaction. The findings revealed that destination image significantly and positively predicted tourists’ overall satisfaction with the trip and their loyalty to the …

Examination Of Transport Performance And Authenticity On Behavioural Intention, Bintang Handayani, Basri Rashid

ASEAN Marketing Journal

This study aims to scrutinise the transport performance and authenticity as one of the elements in tourism attributes in relation with behavioural intention. Utilising quantitative approach; data collected from survey of 384 overseas tourists were used to clarify the research proposition. The study suggests that transport performance may emerge as one of organic image elements for destination brand identity formation, influences cognitive image of overseas tourist but insignificant on tourist’s behavioural intention. In addition, future spectrum of the transport development in relation with authenticity indicates its importance for not damaging the destination’s overall profile.

Vietnamese Attitudes And Behavioural Patterns Towards Counterfeit Brands, Giang Huynh, Jonathan A.J. Wilson

ASEAN Marketing Journal

This study examines Vietnamese female consumers’ attitudes towards counterfeit branded products; by investigating the influence of brand image, product involvement and price advantage towards decision-making processes associated with purchasing and ownership. An inductive anti-positivist approach was adopted, employing qualitative methods; drawing from in-depth interviews distilled and synthesized using Word Cloud software, as Geographic Information System (GIS) based Spatial Analyses. Findings suggest that Price Advantage plays a determining and predominant role in encouraging consumers’ purchase intention of a counterfeit product. In addition, Brand Image has positive effect on the purchase intention as well; while product involvement plays no significant role in …

The Use Of Travel Guidebooks By Tourist Visiting Yogyakarta, Gabriela Intani Putri, Ike Janita Dewi

ASEAN Marketing Journal

This research aims to know to what extend tourist use travel guidebooks for their visit to Yogyakarta, as one of tourism destination in Indonesia. This research was conducted by taking tourist who has been to or during their visit to Yogyakarta. Qualitative interviews with three travel experts precede this research in order to gather the purpose of using travel guidebooks by tourist visiting Yogyakarta. The results are 31 purposes of using travel guidebooks. After conducting factor analysis and reliability tests, seven factors comprising 26 statements were extracted which are: functional needs, forward-looking needs, learning needs, autonomy needs, tension reduction needs, …

The Impact Of Covid-19 On Temple Stays: A Case Study From Koyasan, Japan, Ricardo Nicolas Progano

International Journal of Religious Tourism and Pilgrimage

The 2020 COVID-19 pandemic had a dramatic impact on worldwide religious tourism, with wide repercussions for both visitors and local stakeholders. However, previous studies on disaster management and tourism do not address the impacts on religious destinations. The viewpoints and experiences of religious stakeholders are seldom studied. Therefore, using a qualitative approach, this research aims to examine the impact of COVID-19 on temple stays by utilising Faulkner’s tourism disaster management framework. The case study of the Buddhist complex of Kōyasan (Wakayama Prefecture, Japan) is taken, where 52 temples offer temple stay services. Two rounds of semi-structured interviews were first carried …

Travelling To The Inner Self: Tourism, Buddhism And Sustainability In The Alpine Area, Tatjana Thimm

International Journal of Religious Tourism and Pilgrimage

This paper examines the interdependencies of tourism, Buddhism and sustainability combining in-depth-interviews with Buddhism experts and non-participant observation in a mixed-method approach. The area under investigation is the Alpine region of Austria, Germany and Switzerland, since it is home to Asian and Western forms of Buddhism tourism alike. Results show that Buddhism tourism as a value-based activity on the one hand is not commercial, but since demand is rising, on the other hand tendencies towards more commercial forms can be observed. As a modest form of activity Buddhism tourism does not shape the landscape of the Alpine area and by …

Exploring The Motivations Of Millennials Opting For Temple Stays In India, Aruditya Jasrotia, Pooja Choudhary, Parvinder Kour, Vibha Yadav

International Journal of Religious Tourism and Pilgrimage

Millennials are the most promising consumer segment of the tourism industry and the fast pace of development and emergence of newer trends has led to a drastic change in consumer behaviour. Temple Stays are emerging as a significant source of tourism for sites that are transforming traditional religious practices into a complete hybrid of leisure and recreation. Considering this, the current research is framed to analyse the factors that motivate Millennials to undertake spiritual tourism activities, with special focus on Temple Stay programs at various Buddhist sites / monasteries in India and the revisit intentions of Millennials. The research is …

Can Spiritual Tourism In India Be Marketed Properly? Learnings From An Analysis Of Twitter, Veerasamy Senthil, Susobhan Goswami

International Journal of Religious Tourism and Pilgrimage

The tourism sector is an economic powerhouse for any country and tourism growth improves the quality of people’s lives by providing employment of diverse kinds. Electronic word of mouth (e-WOM) has emerged to become a highly influential strategy of modern marketing and a significant medium as harnessed by travel marketers. Sentiments are a representation of human emotions and present a wide spectrum of varying intensity. The objectives of this research paper are to examine what propels a spiritual traveller towards Indian sites of interest, to appreciate the function of beliefs and where does it yield fruits? It also analyses the …

The Role Of Communication Technologies In Restructuring Pilgrimage Journeys, Reni Polus, Neil Carr

International Journal of Religious Tourism and Pilgrimage

Pilgrimage has evolved alongside the evolution of communication technology. Emergent communication technology is changing how people present themselves and tell others about their experiences, including within the context of pilgrimages. Building upon this recognition, this paper examines how evolving communication technologies have changed pilgrimage using Victor Turner’s concepts of rite of passage and communitas. This conceptual paper recognises that technologies, such as the internet, mobile phones and social media, all influence the three stages of the pilgrimage ritual process: separation, liminality, and reintegration. This paper provides a conceptual clarification of the differences between how the medieval and the 21st Century …

Revisiting The Inner Self In Times Of Debilitating Distress: Gateways For Wellness Through Spiritual Tourism, Manpreet Arora, Roshan Lal Sharma, Sandeep Walia

International Journal of Religious Tourism and Pilgrimage

The COVID-19 pandemic has had devastating effects on our bodies, minds and souls. Having suffered it for more than a year now we know how crucial it is to tackle the pandemic at physical, psychological and spiritual levels. We have well-established Standard Operating Procedures alongside vaccines to deal with it at physical level, but equally crucial are mental and spiritual problems caused by COVID-19 (Chopra, 2020).

This paper seeks to explore certain gateways and possibilities of dealing with distress, despair, anxiety, angst, trauma and disruption caused by the COVID-19 pandemic in diverse arenas of human activities to ascertain how crucial …

Women’S Experiences In Religious Tourism: An Investigation Into Women’S Involvement In Sabarimala Pilgrimage, Kerala, Shyju P.J., A. Vinodan, S. Meera, Jithendran Kokkranikal

International Journal of Religious Tourism and Pilgrimage

Preparations for the Sabarimala pilgrimage involves devotees observing a 41 day period of austerity (vrata) during which they practice an ascetic life. Women between the age of 10 and 50 do not visit the shrine at Sabarimala due to long-established customs. However, women do play an important role during the 41-day austerity observed by family members preparing for the pilgrimage, which could be described as a non-participant involvement in the pilgrimage. While there have been many studies on the spiritual and secular experiences of pilgrims, research on this unique form of non-participant involvement in pilgrimages is not found especially in …

Drivers Of Spiritual Tourism: A Destination-Specific Approach, Bipithalal Balakrishnan Nair, M. R. Dileep

International Journal of Religious Tourism and Pilgrimage

With a rising number of visitors worldwide, spiritual tourism is becoming more relevant than ever before. Spiritual tourism is defined as travel to discover the goal and significance of one’s life, thus, self-experiences are crucial for the transition of a person’s mind, body, and soul. Because of this, both the destination chosen and the inspiration and intention of the tourists involved play central roles. However, existing research on spiritual tourism mainly focuses on classification and motivation and explicitly focuses on the demand side. Given the recent increase of participation in spiritually-focused tourism, it is important to accurately grasp the practical …

Sherman And His Historians: An End To The Outsized Destroyer Myth?, Mitchell G. Klingenberg

The US Army War College Quarterly: Parameters

For years, scholars have viewed the career of William Tecumseh Sherman in light of an antiquated destroyer myth and neglected his memoirs, which were written as a military textbook. This essay reviews Sherman’s legacy and literature, both of which contributed to the advancement of modern military thought. His experiences may serve as a prescriptive text to servicemembers, providing critical lessons on military warfare and philosophy still relevant today.

The Air Littoral: Another Look, Maximilian K. Bremer, Kelly A. Grieco

The US Army War College Quarterly: Parameters

Assessing threats to the air littoral, the airspace between ground forces and high-end fighters and bombers, requires a paradigm change in American military thinking about verticality. This article explores the consequences of domain convergence, specifically for the Army and Air Force’s different concepts of control. It will assist US military and policy practitioners in conceptualizing the air littoral and in thinking more vertically about the air and land domains and the challenges of domain convergence.

Understanding Nonprofit Boards: An Exploratory Study Of The Governance Practices Of Regional Nonprofits, Susan Ryan Goodman

USF Tampa Graduate Theses and Dissertations

Many researchers have catalogued best practices of board governance. Most of the existing research employed surveys to review compliance with these practices, and the results are highly quantitative as well as self-reported. This study used interviews of board members representing a cross-section of nonprofits to examine conformity with recommended governance best practices and procedures as well as to provide insight into how these practices have changed during their tenure.Semi-structured interviews were conducted with 18 nonprofit board members in the Tampa Bay area. Using the thematic coding approach proposed by Braun and Clark (2006), four themes emerged from the data: Recruiting, …

Factors Affecting Retention In The Philippine National Rural Physician Deployment Program From 2012 To 2019: A Mixed Methods Study, Erika Louise L. Flores, Edric Matthew R. Manahan, Miguel Paulo B. Lacanilao, Isabella Ma. Beatriz T. Ladaw, Mico Martin B. Mallillin, Nikolai Thadeus Q. Mappatao, Juan Alfonso Leonardia, Veincent Christian F. Pepito

Ateneo School of Medicine and Public Health Publications

Background

To address the maldistribution of healthcare providers and the shortage of physicians in geographically isolated and disadvantaged areas of the Philippines, the Philippine National Rural Physician Deployment Program, or more commonly known as the Doctors to the Barrios (DTTB) program was established in 1993. However, as of 2011, only 18% of the DTTBs chose to stay in their assigned municipalities after their two-year deployment, termed retention. This study aims to identify the individual, local, work, national, and international factors affecting the retention of DTTBs in their assigned communities after their two-year deployment.

Methods

A descriptive, mixed-methods, explanatory design was …

Risk Communication In The Tourism Industry, Lindsay E. Usher, Ashley Schroeder

Human Movement Studies & Special Education Faculty Publications

This chapter focuses on risk communication in the tourism sector. Tourism organizations must communicate with a variety of stakeholders when conveying messages about impending severe weather or disasters, which are increasing due climate change and sea level rise. There is also an increased need to distribute information to tourism stakeholders about preparing for, continuing service during, and recovering from, disasters. Stakeholders involved with the tourism industry include business owners, government officials and tourists, all of whom have differing degrees of vulnerability in a destination when a threat occurs. Different messages regarding disaster preparation and recovery must be communicated to the …

Post-Great-Recession Human Migration Patterns In The U.S.: The Overlooked Impacts Of Entrepreneurial Activity And Personal Freedom, Richard J. Cebula

American Business Review

Effectively no scholarly research has been published in peer-reviewed journals on the potential migration impacts of environments that are more conducive to entrepreneurship. Similarly, the potential migration impact of personal freedom also is essentially ignored in the literature. This study seeks to add to the literature by investigating the impacts of both entrepreneurial activity and personal freedom on state in-migration patterns. Using a panel dataset for the post-Great Recession period 2010-2017, the empirical analysis reveals that all three of the Kauffman indices of entrepreneurial activity are found to exercise a positive and statistically significant impact on both net in-migration and …

Motivation And Experience Of Sacred Tomb Pilgrimage: Learnings From The Sasak Tribe Lombok, M Sobry, Teti Indrawati Purnamasari

International Journal of Religious Tourism and Pilgrimage

This study analyses the motivations and experiences that drive the pilgrimage to the sacred tombs of the Lombok Sasak Tribe. This sacred graves pilgrimage is a tradition that has survived from the past and a heritage that passes from generation to generation. The study uses a constructivist paradigm with a phenomenological qualitative approach. The research locations are at the tomb of Almagfurlah TGKH Muhammad Zainuddin Abdul Madjid, in Pancor East Lombok; The Batu Layar Tomb in West Lombok; The Ketaq Tomb, Central Lombok; Bintaro Tomb in Mataram City and; the Tomb at the Bayan Beleq, Bayan in North Lombok. The …

Museums And Shrines: Reflecting On Relationships And Challenges, Lorenzo Bagnoli, Rita Capurro

International Journal of Religious Tourism and Pilgrimage

The aim of this paper is to introduce a method for analysing a specific kind of contemporary tourism positioned between two different traditional customs: visiting museums and going to pilgrimage sites. The case studies provided are focused on Italian shrine museums where it is difficult to ascertain whether visitors are cultural tourists or pilgrims or a combination of both. Regardless, the tourist flows and networks created by Italian shrine museums can provide promising elements for local development. Four case studies that are representative of different regions in Northern Italy and have specific features in common have been chosen: shrines dedicated …

Branding Kidfluencers: Regulating Content And Advertising On Youtube, Gavin Feller, Benjamin Burroughs

Hank Greenspun School of Journalism and Media Studies Faculty Research

This paper analyzes emerging shifts in YouTube, advertising, and children’s digital media industries through a case study of Pocket Watch, a digital-first production and distribution studio built exclusively for YouTube child stars. Our analysis reveals the company’s strategic use of legacy media industry power, networks, and expertise to transform YouTube stars into global brands through the creation of toy, clothing, and lifestyle product lines across several industries. We further argue that Pocket Watch’s newly formed advertising division, Clock Work, exploits its child partners through problematic native advertising and host selling practices. The strategies implemented by Pocket Watch and other similar …

Sustainable Tourism Empowered By Social Network Analysis To Gain A Competitive Edge At A Historic Site, Cathrine Linnes, Holly Itoga, Jerome Agrusa, Joseph Lema

Hospitality Faculty Research

Social media has had a strong presence in many people’s lives over the last decade. In addition, social media platforms have allowed people to share opinions, provide advice on numerous factors, including where to visit, as well as to stay connected and maintain friendships. The hospitality and tourism industry, however, can make effective use of these powerful tools for marketing purposes, collaboration and information sharing, and service offerings. Reviewing social media followers’ behaviors and interests offers a wealth of information and valuable data for a variety of tourism organizations. This case study focuses on an analysis of the social networks …

Towards An Integrated Case Method In Management Education - Developing An Ecosystem-Based Research And Learning Journey For Flipped Classrooms, Jan-Philipp Buechler Prof Dr, Gregor Brüggelambert Prof Dr, Jan-Phillip Büchler Prfo Dr, Helen De.Haan-Cao Dr, Asta Savaneviciene Prof

Articles

In the field of management science and business administration, the case method is gaining ground in research as well as in teaching. Case studies support on the one hand exploratory re-search and on the other hand problem-based teaching. However, we find that case research and case teaching remain unchained in management study programs and propose to close this gap. We identify an untapped potential of boosting the case method by integrating case-based re-search and teaching into a discovery and learning journey of applied science. We suggest em-bedding the ‘Integrated Case Method’ (ICM) in the ecosystem of universities to the end …

Thoughts On How New Zealand Could Progress As A More Regenerative Tourism Host, Stephen Bradley

Journal of Sustainability and Resilience

New Zealand has a chance to reset the way we view and manage tourism. We must take this chance to make some changes that will ensure that we have a clean green country to promote as a high quality tourism destination in the future. This perspective advocates that measures such as a high visitor levy, educating tourists and better management of the way tourists travel around the country, can lead to achieving more sustainable tourism industry.

Food Producers And Pandemics: A Mystery Shopping Analysis, Francesc Fusté-Forné

Journal of Sustainability and Resilience

Recent research has widely analysed the significance of food in tourism. Departing from the understanding of ‘cheese’ as part of the food tourism system of a destination, this paper aims to analyse cheese factory tours as a tourism service provided by food producers. A mystery shopping approach is used to study the 75 cheese producers under the Manchego quality cheese. Results show the response behaviour of Spanish Manchego cheese producers to an email sent by a ‘tourist’ who asks for a visit during pandemic times. As a segment of food tourism, cheese tourism is gathering a growing attention by academics …

The Most Important Thing, The People!, Marie Haley

Journal of Sustainability and Resilience

This paper looks at indigenous concepts from New Zealand Maori and American Indians that offer philosophy for long term resilience and human-centred decision making. For true resilience, individuals, businesses and governments need to be adaptable, decisive and make long term changes. Operational changes need to come from a change of mindset and cannot return to old systems. Covid-19 has highlighted placing humans at the centre of decision making. This paper looks at the case study of The Seventh Generation Tours, in Akaroa New Zealand and the indigenous concepts of turangawaewae, knowing our connection to place and environment, manaakitanga, hospitality and …

A Future Of Tourism Industry: Conscious Travel, Destination Recovery And Regenerative Tourism, Asif Hussain

Journal of Sustainability and Resilience

The tourism industry is a complex network of millions of suppliers and consumers who trade experiences and services. The traditional tourism model revolves around increasing the number of visitors to ensure economic return. The conventional tourism models often ignore the real cost of the travel industry’s health and the cost per tourist. Covid-19 has shown us the extent to which the travel industry can be affected. The tourism and hospitality industries is the worst affected industries globally and the continuous waves of the virus, and new variants, are forcing governments to impose strict lockdowns. Misinformation and disinformation are making it …

Exploring And Exploiting The Dynamics Of Networks In Complex Applied Research Projects: A Reflection On Learning In Action, Paul Coughlan, David Coghlan, Clare Rigg, Denise O'Leary

Books/Book Chapters

Since 1984, the European Union (EU) has supported research and development activities covering almost all scientific disciplines through a series of multi-annual Framework Programmes. The current programme is Horizon 2020. Common across the key indicators of research project performance have been actions by companies, including introduce and test innovations new to the company or the market. Initiatives to achieve these objectives require researchers to generate transdisciplinary knowledge in partnership with practitioners as co-researchers. This paper reflects on the authors’ experience of engaging in five EU-funded complex applied research projects over 20 years. The paper locates the process of the five …

Center For Real Estate Quarterly, Volume 17, Number 7, Portland State University. Center For Real Estate

Center for Real Estate Quarterly

Table of Contents:
-- Economic Analysis by Jerry Johnson
-- Portland’s Midas Touch and the Housing Market by Gerard C.S. Mildner
-- The Office Market by Anthony Bertenelli
-- The Industrial Market by Rodrigo Flores
-- The Retail Market by Rodrigo Flores
-- The Multifamily Residential Report by Jason Guralnick
-- Housing Production by Jordan Mulvihill
-- Ownership Housing Market by Parker Webb
-- Renter Assistance by Dan Noyes
-- Rental Evictions by Rachel Luoto
-- Inclusionary Housing by Nate Grein

2021 Celebration Of Scholarship, Creativity, And Engagement, Todd Bruns, Beth Heldebrandt

Programs

At this annual celebration, we, as a shared community, are pleased that the important work of faculty continues and evolves as faculty have broadened and redefined the boundaries of scholarship, creativity, and innovation throughout the COVID, late-COVID, and soon-to-be post-COVID eras. While we are pleased to return to more familiar campus-based traditions, functions, and activities, the experiences of 2020-2021 have contributed to the development of new forms and strategies for scholarship and creativity that reflect the core principles of faculty life and ensure that student learning remains central to the mission of Eastern Illinois University.

For that reason, our faculty, …