Digital Commons Network^™

The Diffusion Of A Discipline: Examining Social Marketing's Institutionalization Within Environmental Contexts, Liz Foote

Antioch University Dissertations & Theses

As a social change discipline, social marketing has demonstrated its effectiveness in addressing many types of wicked problems. However, despite its utility in environmental contexts, it is neither well known nor widespread in its uptake in these settings. This study’s purpose is to reveal opportunities to drive the adoption, implementation, and diffusion (“institutionalization”) of social marketing within the domains of environmental sustainability and natural resource conservation. This research considers the use of social marketing as an innovative practice within a diffusion of innovations framework and uses a systems lens to examine early adopter social marketing professionals and the institutional contexts …

The Impact Of Perceived Manipulation, Motives, And Ethicality In Cause-Related Marketing: A Crm+ Model, Nathan W. Twyman, Sarah M. Stanley, Cassandra C. Elrod, Tamara M. Masters

Business and Information Technology Faculty Research & Creative Works

We Developed a CRM+ Model using Experimentation and Structural Equation Modeling Analysis. CRM+ Demonstrates Previously Unexplored Interrelationships among Consumer-Perceived Manipulation, Brand Motives, Perceived Ethicality of the Cause-Related Marketing, and Brand Attitude. CRM+ Reveals that Perceived Ethicality of the CRM Has a Significant Positive Effect on Brand Attitude, Though It is Not as Pronounced as the Effect of Perceived Altruistic Motives. Egoistic Motives Decrease Ethicality Perceptions But Has No Direct Effect on Brand Attitude. Altruistic Motive Perceptions Diminish Egoistic Motive Perceptions. CRM+ Suggests Marketing Managers Should Prioritize Emphasizing Altruistic Motives and Ethicality of the Partnership over Downplaying Egoistic Motives.

Free Public Lands Admission For Children And Spillovers In Family Recreation, Jocelyn S. Wikle, Camilla Hodge

Faculty Publications

This study evaluated the Every Kid in a Park program to understand recreation and the contextual interaction between family resources, race, and recreation costs in families with young children. Using a large, nationally representative data sample from the American Time Use Survey (N = 5,119), we analyzed changes over time in recreation patterns of different socioeconomic groups before and after the initiation of the Every Kid in a Park program of the United States National Park Service. We found that free admission corresponded with overall increased frequency of hiking with a child for individuals in affected households. Changes in hiking …

The Transactional Dynamics Of Market Fragility, Matthew C. Jennejohn

Faculty Scholarship

This Article takes a step toward more clearly diagnosing market fragility for the purpose of developing better policy choices that anticipate and address future crises. It does so by connecting two erstwhile and distinct literatures: the legal scholarship on relational contracting and the social science on the diffusion of shocks in economic networks. This Article attempts to connect the strategies parties pursue in designing their agreements—a familiar topic to contract scholars—to the diffusion patterns observed in disrupted markets—an increasingly important area of study in macroeconomics. By investigating that intersection, this Article introduces a new potential policy domain for remediating market …

Exploring Food Supply Chain Trends In The Covid-19 Era: A Bibliometric Review, Abderahman Rejeb, Karim Rejeb, Andrea Appolloni, Mohammad Iranmanesh, Horst Treiblmaier, Sandeep Jagtap

Research outputs 2022 to 2026

Recently, the food supply chain (FSC) has been severely disrupted due to the COVID-19 pandemic, putting the vital flow of food products from farmers and producers to the ultimate consumers at risk. Furthermore, due to the pandemic, several food organizations have been prompted to rethink their strategies for the future. Although the literature on FSC research in the COVID-19 era is increasing, no attempt has been made to summarize this stream of research using bibliometric techniques. This paper fills this knowledge gap and looks at the current scholarly discourse around the FSC and COVID-19. Applying bibliometric techniques, 287 journal articles …

The Slow Movements: Informetric Mapping Of The Scholarship And Implications For Tourism And Hospitality, Anton Klarin, Eerang Park, Sangkyun Kim

Research outputs 2022 to 2026

Slow food and the consequent slow movements are becoming more evident in research and media with the recognition of its implications for sustainability in many spheres of society. This study—the first systematic literature review of this topic—offers a comprehensive interdisciplinary investigation into slow movements which allows us to gain a systems view of the scholarship; stakeholder-oriented insights; and a holistic understanding of slowness while recognizing the various movements within and providing future research directions for tourism and hospitality researchers. This study identifies that slowness has extended to most aspects of our everyday life, such as the slow city, slow management, …

Determinants Of Sme’S Social Media Marketing Adoption: Competitive Industry As A Moderator, Ghazanfar Ali Abbasi, Noor Fareen Abdul Rahim, Hongyan Wu, Mohammad Iranmanesh, Benjamin Ng Chee Keong

Research outputs 2022 to 2026

In light of the growing role of social media marketing in the success of businesses and its low adoption rate among small and medium enterprises (SMEs), this study aims to identify determinants of SMEs’ social media marketing adoption by considering the competitive industry as a moderator. Data were collected from 214 SMEs in Malaysia. Unlike extant literature, this study proposed a dual-stage analysis involving partial least squares (PLS) technique and artificial intelligence named deep artificial neural network (ANN). The application of deep ANN architecture is used to predict 91% of accuracy for the proposed model. The results showed that perceived …

What We Do In The Shadows: Dual Industrial Policy During The Thatcher Governments, 1979–1990, Richard Woodward, James Silverwood

Articles

Selective industrial policy in the United Kingdom is conventionally believed to have vanished prior to the global financial crisis. This article, in contrast, argues that industrial policy remained an intrinsic, if seldom acknowledged, element of neoliberal statecraft. The basis of this is a subterfuge, conceptualised here as a ‘dual industrial policy’, which we explore via an empirical focus on the Thatcher governments. Throughout this time, actions explicitly endorsed by governments as industrial policy generally corresponded with neoliberalism’s hostility to intervention. These conveniently distracted attention from a second set of policies which, although never codified by government as industrial policy, were …

Strategies To Generate Innovation For Profit Gains Of U.S.-Based Global Retailing, Kazue Goto

Walden Dissertations and Doctoral Studies

Ineffective innovation strategies can negatively affect profit gains of U.S.-based global retailing companies (USGRC). Leaders in the retailing industry who fail to use strategies to generate innovation for profit gains can experience decreased profitability. Grounded in the dynamic theory of strategy, the purpose of this qualitative multiple case study was to explore strategies that leaders of USGRC use to generate innovation for profit gains. Participants included six USGRC leaders in California, who used strategies to generate innovation for profit gains. Data were collected from semistructured interviews, company documents and analyzed using thematic data analysis. Three themes emerged: customer-centric opportunity identification …

Improving Financial Management Skills Among Small Business Owners, Jonathan Jackson

Walden Dissertations and Doctoral Studies

Small business owners (SBOs) lack of financial management skills can negatively impact small businesses' profitability and result in business failure. SBO’s limited understanding of financial management skills increases the likelihood of business failure and negatively impacts local and national economies. Grounded in the stakeholder theoretical framework, the purpose of this qualitative multiple case study was to explore strategies SBOs use to improve financial management. Data were collected from five small business owners' successful years of freight business experience in Central Mississippi using semi-structured interviews, annual organizational reports, and member checking. Data were analyzed using Braun and Clarke’s (2006) six-step thematic …

Successful Ethical Reporting Strategies In The Technology Industry, Frances Aida Billingsley

Walden Dissertations and Doctoral Studies

AbstractTechnology employees can feel restricted if there is an inability to report unethical behaviors safely, resulting in disengagement and reduced work performance. Technology managers need effective, ethical reporting strategies to improve work performance. Grounded in stakeholder theory, the purpose of this multiple case study was to explore the ethical reporting strategies that three technology managers used to improve work performance in New Jersey. The data sources were semistructured interviews and company documents from the companies’ websites, annual reports, professional association biographies, and the LinkedIn profiles of participants. The three primary themes that emerged using thematic analysis were documenting incidents immediately, …

Communication Strategies To Enhance Productivity For Virtual Advertising Account Executives, Gregory Scott Christman

Walden Dissertations and Doctoral Studies

AbstractSignificant communication challenges experienced by leaders in managing virtual dispersed teams can hinder production schedules, completion timelines, and service to stakeholders. Grounded in situational leadership theory, the purpose of this qualitative single case study was to explore communication strategies three online automotive managers used to motivate virtual sales team members to maintain productivity in California, Washington, Oregon, and Idaho. Data were collected from semistructured interviews and a review of organizational documents, including performance reports, and were interpreted using thematic analysis. The three primary themes that emerged were (a) accountability, (b) leadership communication and engagement practices, and (c) leadership role in …

Marketing Segmentation Strategies For The Nonprofit Sector, Neffie Gatewood

Walden Dissertations and Doctoral Studies

Many nonprofit leaders lack innovative marketing strategies to secure funding from their target audience. Nonprofit leaders who do not continue to expand on their marketing strategies may fail to secure multiple funding streams, leading to an inability to attain their mission. Grounded in the segmentation, targeting, and positioning theory, this qualitative single case study was conducted to explore the traditional and social media marketing strategies used by nonprofit leaders to secure funding from their target audience. The participants were two senior leaders from a nonprofit organization in the U.S. Midwest region. Data were gathered using semistructured interviews, financial data, organizational …

Destruction And Reconstruction Of Corporate Reputation In The International Business Network Context, Nikolina Koporcic, Maria Ivanova-Gongne, Jan-Åke Törnroos, Olga Dziubaniuk

AMTP Proceedings 2022

The purpose of this study is to illustrate how a firm’s corporate reputation can be destroyed by the actions of business partners and other network actors, and what the company can do to reconstruct its reputation. The study case exemplifies the importance of reputation and close interactions with foreign business partners in developing countries. Secondary data of a Nordic-based MNC, Stora Enso, is collected, interpreted, and analyzed. We observed issues surrounding the reputation change of the MNC, while focusing on the actions of their business partners. The paper provides empirical insights into the process of reputation destruction and …

A Panel Study Of Outsourced Maintenance Impact On Major U.S. Passenger Airlines' Profitability (1995-2019), Linfeng Jin, John Mott, Chuyang Yang, Chien-Tsung Lu

Journal of Aviation/Aerospace Education & Research

This study investigates eight viable United States major passenger airlines' outsourced maintenance impact on profitability between 1995 and 2019 by using panel data analysis. The results demonstrate that the percentage of airline outsourced maintenance and inhouse maintenance labor pay have no statistically significant impact on profitability. The researchers call for the further research with a larger sample, and more time periods to explore airlines' outsourced maintenance impact on profitability.

Determinants Of Switching Intention In The Electricity Markets - An Integrated Structural Model Approach, Shahid Hussain, Pi-Shen Seet, Maria Ryan, Mohammad Iranmanesh, Helen Cripps, Abdul Salam

Research outputs 2022 to 2026

This study adopts an integrated approach and combines the theory of planned behavior and push-pull theory to unpack the antecedents of customer switching intention in a contextual setting (Western Australia) that has a regulated electricity market. Partial least squares structural equation modeling was used to analyze data from a survey of 405 retail electricity consumers, which reveals that perceived relative price, electronic word-of-mouth, customer-based reputation of a service provider, past switching experience, and subjective norms significantly influence attitude toward switching and switching intention. Our findings contribute to the literature on retail electricity markets by showing the importance of customer-based reputation …

Marketing Of Luxurious Gastronomic Experiences On Social Media: The Visual Storytelling Of Luxury Hotels, Noela Michael, Francesc Fusté-Forné

All Works

The role of luxury as a source of tourism experiences is gathering growing attention, with special attention to the foundations of the relationships between gastronomy and social media marketing. Drawing from a visual methodology, this study analyses how luxury hotels (Burj Al Arab, Emirates Palace, St. Regis Saadiyat Island, and Atlantis) in the UAE promote gastronomy by identifying visual features of social media posts (N = 1866) to manage their image of luxury. Results show that the most relevant drivers of luxury gastronomy are the discovery of cultures, experiences in the hotel environment, novelty and hedonism, and promotion of a …

Opportunity Zones: A Program In Search Of A Purpose, Ofer Eldar, Chelsea Garber

Faculty Scholarship

In 2017, Congress created the Opportunity Zone (“OZ”) program to stimulate economic growth in low-income communities. The program was characterized by its unprecedented scale relative to previous place-based development efforts and was described as “perhaps the most ambitious economic development tool to come out of Congress in a generation.” However, the program was quickly criticized on numerous grounds, and its design flaws are so severe that several legislators have called for its reform or repeal.

This Essay argues that the root of the OZ program’s problems is a strong mismatch between its stated purpose and its actual terms. We discuss …

Economic Influence Activities And The Strategic Location Of Investment, John M. De Figueiredo, Davin Raiha

Faculty Scholarship

This article examines the economic influence activities (EIAs) of firms. We argue that firms invest in jobs and establishments in districts of congressional committee members that have oversight over their businesses and industries. This investment increases as legislators’ power rises in Congress. Our theory makes three predictions. First, EIAs by firms will be higher in congressional districts where the legislators have substantial political influence over the firm, relative to districts where legislators have little influence over the firm. Second, EIAs will increase with the legislators’ power on the focal committee. Third, when a legislator exits the committee, EIAs will diminish, …

Employing A Network Perspective To Study Hazardous Events In Tourism: Tourism Connections, Island Preferences, And Tourism Market Concentrations In The Hawaiian Islands (2015-2021), Frida Bahja

Electronic Theses and Dissertations, 2020-2023

The purpose of this study was to employ a network perspective to detect fluctuations in tourism (at the level of tourism areas and by inbound tourism markets) that co-occur with hazardous events. Specifically, the study focuses on the Air Travel Tourism (ATT) network of the Hawaiian Islands and its changes with the incidence of nine hazardous events from 2015 to 2021. The three main aspects of the ATT network, which include tourism connections, island preferences, and concentrations of inbound tourism markets were analyzed for a total of eighty-four monthly and seven annual network models. The results suggest that the network …

Where Have All The Children Gone? A Review Of The Presence Of Children Under 6 Years In Leisure Publication Outlets, Rachel A. Mcgovern, Ericka J. Olschewski, Camilla Hodge

Faculty Publications

We conducted a focused search of nine pre-determined leisure journals to (1) determine the prevalence and scope of research on children younger than 6 years (i.e., young children) published in leisure- focused outlets, (2) describe study designs and research methods used to study this age group, (3) tabulate definitions of child leisure, and (4) provide an overview of the studies’ findings. Overall, findings indicate a marked absence of young children from leisure research. Only 28 articles in almost half a century of leisure journal publications met inclusion criteria. Eight studies focused on children as the subject or participant, five articles …

Experience Design In Leisure And Recreation Curriculum, Madie Neeley, Sydney Burgess, Mat D. Duerden, Neil Lundberg

Faculty Publications

Experience design is a term that has risen to the forefront in a variety of professional fields and has relevance for the field of park and recreation. Park and recreation professionals are primarily focused on providing experiences and thus could naturally consider themselves experienced designers. Surprisingly, experience design is not a topic often discussed within park and recreation publications or curriculum. This absence is at least in part attributable to the fact that experience design is an emerging field that has grown independently out of multiple disciplines. Consequently, the fields of park and recreation and experience design overlap in a …

Experience Design And The Origins And Aims Of Leisure Studies: Shifting The Focus From Context To Experience, Mat D. Duerden

Faculty Publications

This article, adapted from the 2019 Butler Lecture at the NRPA National Research session, provides an overview of the origins, development, and potential future trajectory of the field of leisure research. Economic and societal trends of the last few decades may signal the need for the field to intentionally transition its focus on leisure as a context to leisure as an experience. More specifically the field needs to actively consider how insights gained from 60 years of research on leisure experiences can be applied to contexts beyond leisure. To illustrate the possibility of such a shift, lessons learned from transitioning …

Examining Tourist Gaze In A Highly Controlled Destination: A Study Of Chinese Tourists To North Korea, Ganghua Chen, Huimin Shi, Zhenghuan Li, Songshan (Sam) Huang

Research outputs 2014 to 2021

Extant literature has rarely examined the temporal characteristics of tourist gaze in the context of a highly controlled destination. Guided by the gaze theory and studying Chinese tourists' gaze upon North Korea, this study aims to reveal the process of how tourists' gaze upon a highly controlled destination is organized and developed. Semi-structured interviews were conducted and interview data was coded and analyzed. It is found that Chinese tourists' gaze represents a temporal process composed of three stages, each of which has the same structure of ‘gaze object-gaze strategy-gaze consequence.’ In a highly controlled destination, tourists respond with ‘obedience’ or …

Reviewers And Referees

Midwest Social Sciences Journal

No abstract provided.

Submission Guidelines

Midwest Social Sciences Journal

No abstract provided.

Statement From The Indiana Academy Of The Social Sciences And Board Of Directors, Mssj Staff

Midwest Social Sciences Journal

No abstract provided.

Mission And Editorial Policy, Mssj Staff

Midwest Social Sciences Journal

No abstract provided.

Author Biographical Notes

Midwest Social Sciences Journal

No abstract provided.

Volume 24, Full Contents, Mssj Staff

Midwest Social Sciences Journal

No abstract provided.