Digital Commons Network^™

Conservation Communication In Web 2.0: A Mixed Methods Analysis Of Alveus Sanctuary's Strategies On Twitch.Tv, Hope Denison

Senior Theses

This thesis examines how environmental creators can effectively transmit conservation messages in the evolving Web 2.0 media environment. The case of Alveus Sanctuary, a virtual sanctuary and education center on Twitch.TV, is used to explore the strategies currently used to engage audiences and raise ecological awareness online. Thematic analysis of interviews with the sanctuary’s founder revealed that Alveus combines traditional environmental education with an influencer business model to engage online audiences, leveraging parasocial behavior, interactivity, and collaboration to garner support. A quantitative content analysis of social media posts revealed that these strategies effectively induce parasocial engagement in online spaces. These …

Spe 2400-Career Communication Course Syllabus, Alyse Anna Keller Johnson

Open Educational Resources

This syllabus outlines a 12-week asynchronous Career Communication course focused on developing practical communication skills for professional contexts. Through open educational resources (OER) and a Zero Textbook Cost (ZTC) approach, students engage in applied learning activities such as resume development, interview practice, and professional writing. The course is designed for adaptability across institutions and emphasizes accessibility, skill-building, and real-world application.

The Age Of Impact, Scott Fritzen

Asian Management Insights

Across Asia—and increasingly around the world—we are entering what can only be described as an age of impact. Organisations are no longer judged solely by what they produce, but by what changes as a result. Growth remains important, but it is no longer sufficient. Stakeholders—investors, policymakers, partners and the public—are asking a more demanding question: what difference does your work make, and how do you know?

Building The Foundations For Impact, Michael Rich

Asian Management Insights

For organisations to drive real change, they must treat impact as a strategic commitment and reshape internal structures to support it. An interview with Michael Rich, President Emeritus of RAND Corporation.

The Impact Imperative: Building Universities And Institutions That Demonstrably Matter, Scott Fritzen

Asian Management Insights

The university has never been more powerful— or more embattled. Research output has expanded sharply. Global collaborations span continents. Elite institutions, once concentrated in the West, have taken root across Asia, the Middle East and beyond. Universities anchor innovation districts, train professionals and generate discoveries that shape modern life. By the conventional measures long used by the academy to evaluate itself—publications, rankings, enrolments, revenue—higher education, taken as a whole, is thriving in many contexts.

Why Complex Risks Demand Multidisciplinary Action, Lisa Ng, Benny Chew, Julian Lai, Siti Naqiah Amrun

Asian Management Insights

The A*STAR Infectious Diseases Labs offers a model for how organisations can move from ad-hoc crisis response to sustained, shared preparedness.

Bold And Humble In The Age Of Impact, Robert Klitgaard

Asian Management Insights

How collaboration—supercharged by AI—can turn purpose into performance, and performance into accountability.

The Cost Of Silence, Sabine Benoit

Asian Management Insights

From wellness myths to financial hype, the real risk is not just misinformation—it’s misinformed decision-making. When confidence becomes a proxy for credibility, strategies and sensibility drift. Here’s how leaders can raise the evidence bar and institutionalise independent challenge.

The Impact Reporting Playbook, Julian Tang

Asian Management Insights

Ditch the proverbial laundry list and build impactful reports with evidence of change that leaders, partners and the public can trust and act on.

Standing Firm On Sustainability, Helge Muenkel

Asian Management Insights

As priorities evolve, sustainability continues to shape key business decisions for organisations.

What Does It Take To Make Housing Affordable?, Sock Yong Phang

Asian Management Insights

Professor Phang Sock Yong’s body of work has shaped conversations around housing affordability both in Singapore and abroad—helping policymakers manage land, supply, finance and market rules as one integrated system.

A Comprehensive Marketing Plan For Calvary Christian Academy, Emily Piwowarski

Senior Honors Theses

Marketing strategies have been implemented by companies for years. The outline of a marketing plan requires businesses to do extensive research on the industry they plan to enter, including evaluating the political, environmental, social, technological, economical, and legal factors that are affecting it. This research helps to form the marketing mix–the product, price, promotion, and place strategies-–which determine what the business will offer the industry and how it will make this offer. A business will then use marketing tactics to reach its target audience. Tactics that have risen along with the advancement of technology are social media marketing and search …

The Impact Of R&D Team Diversity On Ambidextrous Innovation In Srdi Smes, Cheng Zhan

Dissertations and Theses Collection (Open Access)

As a vital organizational form of R&D teams in specialized, refined, distinctive, and innovative (SRDI) small and medium-sized enterprises (SMEs), distributed teams have gradually emerged as a dynamic source of innovation for such enterprises. Against the backdrop of the (Volatility, Uncertainty, Complexity, and Ambiguity) era, markets have imposed higher demands on enterprises' innovative and sustainable development capabilities, exerting substantial impacts on the growth of SRDI SMEs. Although the distributed R&D team model, developed through continuous exploration in=132=132enterprises' innovation practices, has drawn practical and scholarlyattention for its role in shaping ambidextrous innovation in SRDI SMEs, the internal mechanism underlying the relationship …

Valuing Biodiversity Impact, Han Wei Koh

Dissertations and Theses Collection (Open Access)

Biodiversity loss has emerged as a systemic challenge with far-reaching implications for ecological stability, economic activity, and long-term financial resilience. Despite growing recognition of nature-related risks in finance, biodiversity remains far less developed than climate within investment analysis, particularly at the portfolio level. This dissertation addresses that gap by examining how biodiversity impacts can be measured, valued, and interpreted within an investment portfolio concentrated in resilient and essential sectors of the economy.

The study constructs a Global Essential Economic Systems Portfolio comprising 16 publicly traded companies operating across non-discretionary sectors, including agriculture, energy, materials, pharmaceuticals, utilities, infrastructure, telecommunications, and financial …

Bringing Back Dignity With Incontinence Care, Nivedita Venkateish

Asian Management Insights

After a decade-long career in consumer brand MNCs, Nivedita Venkateish began her own business to help seniors tackle urinary incontinence.

When Performance Is Not Enough: Managing Ngos In An Age Of Digital Mistrust, Christianna Sirindah Parr

Asian Management Insights

As NGOs lack formal authority, their influence depends on legitimacy, which can be contested at scale online. Leaders must treat social media as a governance decision, with clear scope, speaking authority and response protocols.

The Impact Of Corporate Venture Capital On Financing And Innovation In Academic Entrepreneurial Firms, Tingting Luo

Dissertations and Theses Collection (Open Access)

Amid the ongoing advancement of China’s innovation-driven development strategy, the effective transformation of scientific research into industrial impact has become a central concern. Corporate Venture Capital (CVC), as a strategic investment mechanism connecting industrial capital with entrepreneurial ventures, is increasingly viewed as a critical external resource for high-technology start-ups. At the same time, Academic Entrepreneurship Firms (AEFs), characterized by their deep research capabilities and original technological trajectories, play a distinctive role as knowledge suppliers in uncertain, emerging industries. However, whether AEFs can effectively attract CVC support and convert it into innovation performance remains an open empirical and theoretical question.

This …

The Impact Of Genai Guidance Strategies On Employee Ai Acceptance: A Field Experiment Based On Private Domain Marketing, Mai Chen

Dissertations and Theses Collection (Open Access)

As a novel technological instrument for content production and customer communication, generative artificial intelligence (GenAI) has garnered significant attention for its value in private domain marketing. However, enterprises frequentlyencounter a paradox of high initial introduction rates coupled with a lackof substantive application. Employee apprehensions regarding the qualityof AI-generated content (AIGC) and organizational guidance strategies are critical factors impeding the realization of technological value. Drawing upon the technologyacceptance model (TAM), the unified theory of acceptance and use of technology(UTAUT), and the task-technology fit (TTF), the study constructs a theoretical model positioning corporate AI guidance strategies as the independent variable andemployee AI …

The Determinants And Consequences Of Green Credit In Commercial Banks: A Dual-Pillar Perspective Of Asset Quality And Esg, Jianmei Xia

Dissertations and Theses Collection (Open Access)

As China’s “dual carbon” strategy advances, green credit has increasinglybecome a crucial financial instrument driving the green transition of China’s industrial structure. From a dual perspective of asset quality and ESGperformance, this paper systematically examines the determinants andconsequences of green credit practices among commercial banks. Employing a multiple-method approach that combines comparative case study, in-depthinterview, and large-sample empirical analysis, this study aims to address twocore questions: First, what are the key factors driving commercial banks toprovide green credit, and what is the logic behind their differentiated decision- making? Second, how does green credit affect banks’ financial and non-financial performance? This …

Pitch Perfect: From Neural Perspective To Behavioural Outcomes—Live, Online, And Brochure, Randy Sison De Guzman

Dissertations and Theses Collection (Open Access)

Business presentations have long been a cornerstone of persuasion in business-to-business (B2B) markets. Yet, the rapid shift to virtual communication in the wake of the COVID-19 pandemic has left managers to grapple with a pressing question: Do online presentations measure up to traditional in-person meetings, or can asynchronous formats like brochure-only communication truly take the place of real-time pitching? While this question has clear relevance for everyday business practice, there is still relatively little empirical research to guide these decisions.

This dissertation draws on the Elaboration Likelihood Model (ELM) to suggest that the way information is delivered shapes how people …

Ai-Assisted Thematic Analysis On Consumer Acceptance Of Upcycled Food In Asia, Oon Ling Lee

Dissertations and Theses Collection (Open Access)

Food waste overuses natural resources and is responsible for a considerable share of greenhouse gas (GHG) emissions. Coupled with the growing global food insecurity, food wastage appears even more irresponsible and showcases the inefficiencies of the current food system. These escalating global environmental concerns and strained planetary resources have necessitated sustainable food innovation (James & Sheena, 2025; Upadhyay, 2025), particularly the production of upcycled food (UF), a novel food product category transformed from production byproducts such as Okara, barley grain, and beer spent grain (Zhang et al., 2023). This upcycling process supports waste reduction, achieves a circular bioeconomy (Ribeiro et …

The Impact Of Brand Authenticity And Innovation On Stakeholder Behaviours, Jacky Xu

Dissertations and Theses Collection (Open Access)

This study employs a dual-perspective questionnaire survey, collecting data separately from corporate employees and brand consumers, and uses multiple regression analysis to test the hypotheses. The findings reveal the following: (1) both brand authenticity and innovation have significant positive effects on employee brand citizenship behaviour and consumer purchase intention; (2) brand commitment plays a negatively moderating role in these relationships, such that when stakeholders’ commitment levels are relatively low, the positive effects of brand authenticity and brand innovation on behaviour are stronger, whereas under conditions of high commitment, these effects are weakened, reflecting a substitution effect between emotional attachment and …

Enhancing Market Acceptance Of Sports Rehabilitation Services: A Perspective Of Public Health Literacy And Information Acquisition, Na Li

Dissertations and Theses Collection (Open Access)

This article takes public health literacy as its point of departure, constructs a theoretical model of “Health Literacy–Health Information Acquisition–Market Acceptance”, and introduces rehabilitation experience and service accessibility as moderating variables, in order to systematically examine the formation pathways and underlying mechanisms of market acceptance in the sports rehabilitation service sector.

This study adopts a combination of questionnaire survey and empirical analysis, collecting data from public samples across multiple regions and conducting statistical tests. The findings indicate that, Firstly, public health literacy has a statistically significant positive influence on the market acceptance of sports rehabilitation services. As the level of …

The Impact Of Mortality Awareness On Task And Relationship Leadership Styles, Sang Yeol Lee

Dissertations and Theses Collection (Open Access)

In current organizational management practice, the question of how leaders can transform the universal awareness of human finitude into constructive leadership is an issue that embodies both profound humanistic concern and significant managerial implications. Based on transcendence management theory and leadership style theory, this study explores how mortality awareness affects leaders’ task orientation and relationship orientation styles, revealing its underlying mechanisms and boundary conditions. By conducting a three-wave, matched-pair questionnaire survey involving 203 enterprise managers and their subordinates, the theoretical hypotheses were tested. The findings are as follows: First, mortality awareness has a significant direct positive effect on both task-oriented …

How Do Investors View Mandatory Esg Disclosure? Evidence From China’S A-Share Market, Suk Wah Inessa Lee

Dissertations and Theses Collection (Open Access)

This study investigates the valuation effects of China's 2024 transition from voluntary to mandatory ESG disclosure across the Shanghai, Shenzhen, and Beijing stock exchanges. Using a two-stage event study surrounding the policy's draft and final confirmation, this research examines how investors price a regulatory reform affecting over 51% of A-share market capitalization. Anchored in Information Asymmetry Theory, the study evaluates whether the mandate acts as an information-enhancing mechanism or a compliance cost shock. The results indicate that mandated firms experience significant negative cumulative abnormal returns, suggesting investors primarily interpret the policy as a compliance-driven cost shock — consistent with the …

The Impact Of De-Familization Of Governance Structures On Corporate Performance During The Intergenerational Succession Of Family Businesses, Jing Qiao

Dissertations and Theses Collection (Open Access)

Intergenerational succession poses a vital challenge for family firms, with only 10% of global family businesses surviving to the third generation. Chinese family firms, growing alongside reform and opening-up, now face a critical succession period as founders average over 60 years old.

Based on 1932 A-share listed family firms from 2007 to 2024, this study theoretically and empirically examines how intergenerational succession affects corporate performance, investigates the mediating role of governance de-familization (management, ownership, control rights), and tests the moderating effect of intergenerational differences.

First, succession significantly harms financial and market performance: ROE falls by 1.330% and Tobin’s Q drops …

From Ancient Harmony To Modern Sustainability: Assessing The Coupling Of Taoist “Harmony Between Humanity And Nature” With Esg And Its Impact On Firm Innovation And Performance, Biyi Wang

Dissertations and Theses Collection (Open Access)

Against the backdrop of intensifying global ecological crises, the ESG evaluation system has become a core metric for corporate sustainable development worldwide. However, the Western-dominated ESG system lacks crucial cultural dimensions in its application within Chinese corporate practices. The ecological wisdom embedded in the Taoist concept of “Harmony between Humanity and Nature” offers a significant philosophical foundation for the ESG localization. Extant research has focused on the influence of Confucian culture on ESG, with insufficient exploration of the modern managerial value of “Harmony between Humanity and Nature”. A scientific coupling framework linking this concept with ESG indicators has yet to …

Compliance Supervision And Firm Performance: An Empirical Study On Digital Transformation Of The Pharmaceutical Manufacturing Industry, Jun Ma

Dissertations and Theses Collection (Open Access)

The biopharmaceutical industry, characterized by stringent global regulatory oversight, faces a pivotal theoretical tension regarding the nexus between regulatory compliance and corporate performance. The traditional perspectives often frame compliance as an “operational burden”, while the emerging viewpoints posit it as a “strategic asset”. Grounded in an integrated framework of the Resource-Based View (RBV) and Dynamic Capability (DC), this study investigates the moderating role of digital transformation in the relationship between Good Manufacturing Practice (GMP) compliance and corporate performance.

Employing a mixed-method design, this paper conducted two complementary studies. Study 1 adopted a grounded theory based on interviews with nine industry …

Bba405-Management Decision Making Syllabus, Di Wu

Open Educational Resources

Syllabus for BBA405 Management Decision Making course.

Exploring The U.S. Public Service Employees’ Experiences With Gamified Cybersecurity Awareness Training, Bisola Adepoju

Human Resource Development Theses and Dissertations

The purpose of this qualitative study was to explore the U.S. public service employees' experiences with gamified cybersecurity awareness training. The primary research question guiding this inquiry was: How do U.S. public service employees make sense of their lived experiences with gamified cybersecurity awareness training? Two secondary questions examined what aspects of the training employees perceive as meaningful or disengaging, and how they interpret their motivation, engagement, and cybersecurity awareness during training. I chose an interpretive qualitative research design grounded in a constructivist paradigm and purposefully selected 11 U.S. public service employees who had participated in gamified cybersecurity awareness training. …