Digital Commons Network^™

Ddx219.1 Social Media Analysis And Marketing Strategy Example 2, Sae University College

Exemplars

This project was created to explore how different social media platforms facilitate distinct forms of audience interaction. The student applied this understanding to develop a targeted social media marketing strategy for a chosen creative project. It is exemplary work due to its clear analysis of platform-specific engagement techniques, thoughtful strategy development, and strong alignment between content, platform, and audience. The work demonstrates both critical thinking and practical application of social media marketing principles.

Ddx219.1 Social Media Analysis And Marketing Strategy Example 1, Sae University College

Exemplars

This project was created to explore how different social media platforms facilitate distinct forms of audience interaction. The student applied this understanding to develop a targeted social media marketing strategy for a chosen creative project. It is exemplary work due to its clear analysis of platform-specific engagement techniques, thoughtful strategy development, and strong alignment between content, platform, and audience. The work demonstrates both critical thinking and practical application of social media marketing principles.

High Performance International Student-Athletes’ (Isas’) Career Experience: Cultural Intelligence (Cq) And Transition To Sec Schools, Tsu-Lin Yeh, Mark S. Nagel, Allison Anders, Stephen Shapiro

Journal of Athlete Development and Experience

Given the increasing recruitment of International Student Athletes (ISAs) in the US, this study investigated high-performance international athletes’ career transitions in Southeastern Conference (SEC) schools. Utilizing Cultural Intelligence (CQ) theory, which explains a person’s capability for performing well in culturally diverse environments (Fang et al., 2018), this study specifically examined how the four CQ elements (metacognition, cognition, motivation, and behavior) impacted ISA’s transitions. Using criterion-based sampling and snowball sampling, a total of 14 ISAs (five females and nine males) were interviewed. The four CQ elements were utilized as protocol coding for analyzing the interview manuscripts (Saldaña, 2016). Facing new/different cultural …

#Rookieparty: The Intersections Of Social Media, Hazing, And Canadian Varsity Sport, Jay Johnson Dr., Geneva Gudmundson, Jessica W. Chin, Margery Holman

Journal of Athlete Development and Experience

Prior to the start of the pandemic in 2020, almost two-thirds of all varsity athletes across gender and sport in Canada had engaged in a sport hazing ritual (Johnson et al., 2018). While hazing in sport has been researched from a variety of perspectives, few studies have examined hazing in the context of varsity athletes' social media use. This is a potential space where Johnson (2017) suggested that technological tools such as cellphones, that provide instant access to social media, have enabled users to more easily capture and post online, potentially exacerbating the trauma inflicted on rookies during team hazing …

Determinants Of Interorganizational Employee Mobility: Systematic Literature Review, Iva Zdrilić, Petra Došenović Bonča, Darija Aleksić

Economic and Business Review

This article provides a comprehensive overview of the determinants of interorganizational employee mobility and proposes their multilevel typology across different sectors and industries. We conduct a systematic literature review of 158 papers in this field. Our results show that some determinants of employee mobility also appear as mobility effects, closing the ``determinants–interorganizational employee mobility–effects'' circle. They also show a hierarchy among mobility determinants, different types of interorganizational mobility, and different effects when mobility occurs between competing and cooperating organizations. This study primarily contributes to the career development literature, which recognizes interorganizational mobility as the primary mechanism for achieving individual work–life …

Sharing With Crowds: Bibliometric Insights Into The Role Of Emotions In Crowdfunding, Saima Hafeez, Mateja Drnovšek

Economic and Business Review

In this paper, we provide an overview of the existing research on emotions in crowdfunding and integrate it using a bibliometric analysis of publication data from the decade 2013–2023. Our analysis includes a citation and cocitation analysis, a productivity analysis, a co-occurrence analysis, and a topic analysis based on abstracts. We find that the Journal of Business Venturing and Entrepreneurship Theory and Practice are the most prominent journals publishing research at the intersection of emotions and crowdfunding. The coword analysis shows that current and frequently discussed topics are related to emotions, sentiment analysis, reward-based crowdfunding, machine learning, and blockchain. Furthermore, …

The Neuromarketing: Bridging Neuroscience And Marketing For Enhanced Consumer Engagement, Guo Song, Md Abu Issa Gazi, Abdul Waaje, Md Mustaqim Roshid, Rejaul Karim, Md Atikur Rahaman

Michigan Tech Publications

This review paper examines the influence of neuromarketing on consumer behavior research, emphasizing its origins, methodologies, impacts, and implications for customer engagement. This paper conducts a thorough narrative literature review on neuromarketing, analyzing the application of diverse neuroscientific techniques, including functional magnetic resonance imaging (fMRI), electroencephalography (EEG), positron emission tomography (PET), magnetoencephalography (MEG), and facial coding/eye tracking, to assess cerebral responses and forecast consumer behavior. Recent scholarly investigations underscore how neuromarketing utilizes contemporary breakthroughs to transform consumer behavior research by offering enhanced insights into cognition and emotion. These sophisticated tools have contested conventional study methodologies, facilitating a more comprehensive comprehension …

Intelligent Turning Cyber-Physical Systems Modeling Using Sysml, Prithbey Raj Dey, David Lee Enke, Mario F. Buchely

Engineering Management and Systems Engineering Faculty Research & Creative Works

Cyber-Physical Systems (CPS) support industrial automation that incorporates people, hardware, signal, computation, and control using networking to achieve desired results. The complex automated CPS design demands a standard and comprehensive approach to appropriately identify the system requirements, define the architecture, and model the relationships among the software and hardware components. Systems Modeling Language (SysML) provides the capability for a comprehensive modeling to capture the desired design requirements in the systems architecture. SysML enables performance estimation of the model by analyzing constraints while identifying interactions among the components through various behavioral diagrams. In this paper, SysML is applied to the design …

Do Universities Choose The Right Strategies For X Engagement? The Case Of Six Universities In Thailand, Mathupayas Thongmak

Higher Learning Research Communications

Objective: The purpose of this study is to understand how Thai public universities engage their stakeholders on X (the social media platform previously known as Twitter). This article answers the following research questions: 1) What are the X message strategies of six public universities? 2) Do they choose the most effective strategies to drive X engagement in terms of favorites and reposts?

Method: Data was automatically collected using anX analytic tool, and the potential variables were extracted semi-automatically using tools appropriate to text mining, sentiment analysis, word cloud, and so on. Posts from six universities in Thailand were investigated.

Results: …

The Interplay Between Endothelial Glycocalyx Maturity And Both The Toxicity And Intracellular Uptake Of Charged Nanoparticles, Claire A. Bridges, Lu D. Fu, Jonathan A. Yeow, Xiaojing D. Huang, Miriam D. Jackson, Rhiannon P. Kuchel, James D. Sterling, Shenda M. Baker, Megan S. Lord

Business and Information Technology Faculty Research & Creative Works

Nanoparticles are widely studied for delivering treatments to target tissues, but few have reached clinical use. Most nanoparticles encounter blood vessels on their way to target tissues. The inner surface of these vessels is lined with endothelial cells covered by a glycocalyx, an extracellular matrix rich in anionic glycans. The role of the glycocalyx in nanoparticle interactions is not well understood. Here, we demonstrate that endothelial cells need extended culture times to synthesize a mature glycocalyx. Our research shows that branched polyethyleneimine functionalized gold nanoparticles bind to endothelial cells expressing either a developing or mature glycocalyx, with the interaction involving …

Investing In Residential Real Estate: Understanding Homebuilder Exchange-Traded Fund Performance, Robert W. Mcleod, Davinder K. Malhotra

School of Business Faculty Papers

Homebuilder ETFs provide investors with a diversified portfolio of residential construction and sales companies which reduces risks associated with individual stock selection in the sector. This study examines the net monthly returns of homebuilder exchange-traded funds (ETFs) through various performance evaluation models and market situations. The results reveal that these ETFs outperformed benchmark indices in absolute returns. Despite homebuilding being part of the real estate sector, the correlation between monthly returns of homebuilder ETFs and the Dow Jones US Real Estate Index, though positive, is not very high. The performance of ETFs varied across market conditions, demonstrating both outperformance and …

Guardians Or Bystanders? Examining School Shooting Responses In The Southern United States, Andre L. Tompkins Ed.D.

Journal of Educational Research and Practice

School shootings challenge educational safety, demanding effective leadership strategies. The Robb Elementary School shooting in Uvalde, Texas, which claimed the lives of 19 children and 2 teachers, heightened concerns about campus vulnerabilities, urging administrators to prioritize student protection. I performed a qualitative study interviewing principals, teachers, parents, and community leaders to examine their experiences addressing campus threats. The findings revealed three themes: (1) ineffective leadership affects campus safety, (2) prompt actions enhance trust in leadership, and (3) connecting with others enhances safety. In this study, I spotlight the crucial role that proactive leadership plays in building the coalitions needed to …

Equity Fund Monthly Report, March 2025, Archway Investment Fund

Archway Investment Fund

No abstract provided.

Director Overseas Experience And Cross-Border Acquisitions: Evidence From China, Liu Chenxi, Mengyao Kang

Research Collection Lee Kong Chian School Of Business

This study investigates the impact of director overseas experience on firms’ cross-border acquisition decisions. We find that firms with directors who have overseas experience tend to engage in more cross-border acquisitions. This finding remains robust across various types of overseas experience. This correlation is unlikely to be influenced by omitted variable biases or driven by reverse causality, where firms deliberately employ directors with overseas experience before initiating cross-border acquisitions. Additionally, director overseas experience is associated with higher announcement returns and enhanced post-merger performance. Further analysis reveals that director overseas experience affects cross-border acquisition decisions primarily through the cultural inclusivity channel. …

The Regenerative Future Of Loyalty: A Guide For Green Loyalty Programs To Engage Eco-Consumers, Simon J.D. Schillebeeckx, Ryan Merrill

Research Collection Lee Kong Chian School Of Business

Loyalty programs are challenged to attract and retain consumers who increasingly value purpose-driven engagement and environmental impact alongside traditional rewards. With growing awareness of climate issues, many customers expect brands to integrate sustainability and eco-conscious actions into their loyalty offerings.
 71% of consumers believe loyalty programs should support sustainable practices, and this expectation is particularly strong among younger demographics like Gen Z and Millennials. As companies respond by integrating eco-conscious actions — like recycling incentives, carbon offsets, and donations to green causes — these efforts foster emotional loyalty, drive repeat purchases, and ensure long-term retention. Loyalty programs that align with …

The Influence Of Digitization Degree On The Internationalization Performance Of Family Firms, Hao Zhang

Dissertations and Theses Collection (Open Access)

In the report of the 20th National Congress of the Communist Party of China, it was clearly stated that efforts should be made to accelerate the development of thedigital economy, deepen the integration of the digital economy with the real economy, and strive to build a digital industrial cluster with international competitiveness. This grand blueprint not only highlights China's high regard for the future development of the digital economy but also points out the direction for China's economictransformation and upgrading. Meanwhile, the "Overall Layout Plan for Digital ChinaConstruction" further elaborates on this strategy and sets the ambitious goal of basically …

A Study Of The Impact Of Brand Management Strategies On Brand Rejuvenation - Evidence Based On Chinese Baijiu Brands, Hao Chen

Dissertations and Theses Collection (Open Access)

In recent years, China Baijiu industry has faced the challenges of a shrinking consumer market, aging and the rise of young consumers, prompting Baijiu brands to seek new growth points, especially to attract younger groups. As a result, brand rejuvenation has become a key strategic objective for spirits companies. Given that brand extension and brand alliance are effective strategies for traditional brands to expand into new markets, this study develops a model to explore the impact of these two brand management strategies on Baijiu brand rejuvenation and analyses the mediating roles of brand image and brand awareness as well as …

Research On The Technology And Economy Of Intelligent Transformation Of Textile Enterprises, Hongxia Zhang

Dissertations and Theses Collection (Open Access)

The Chinese government has proposed to promote the high-end, intelligent and green development of manufacturing in the next step. The China Textile Industry Federation issued the “14th Five-Year Development Outline for the Textile Industry”, emphasizing accelerating the development of intelligent manufacturing system integrators in the textile field to achieve the transformation and upgrading of the industry. At present, the outstanding problems restricting the rapid development of intelligent manufacturing in China’s textile industry include: Imperfect evaluation indicators; The management system does not match; The reconstruction path is not clear.
This topic (1) constructs a big data policy co-word network through quantitative …

The Relationship Between Industry Regulation And The Quality Of Micro-Dramas, Shuoyu Yao

Dissertations and Theses Collection (Open Access)

This paper is a study on the micro-drama industry, exploring the reasons for a large number of low-quality micro-dramas. Specifically, there are two potential problems: (1) the industry value allocation model is unreasonable, so producing high-quality micro-dramas does not receive sufficient returns; (2) regulatory oversight of the industry is insufficient. To investigate this recent phenomenon and the underlying problems, we collected a dataset of 165 micro-dramas and use the newly introduced regulation on the micro-drama industry in June 2024 as a policy shock. The findings show that, before the new regulations were introduced, micro-dramas with higher quality in expression received …

Family Succession And Corporate Investment Policy, Weiting Lin

Dissertations and Theses Collection (Open Access)

Family firms play a significant role in economic and social development, making substantial contributions to wealth creation, employment generation, and the enhancement of social welfare. However, the development of family firms faces numerous challenges, among which intergenerational succession stands out as one of the most critical. The intergenerational succession of family firms is crucial for their long-term sustainable development. In China, since the reform and opening up, private enterprises have experienced rapid growth, with most family firms still under the control of their first-generation founders. These firms are now entering a critical period of succession. The unique political, business, and …

Entrepreneurial Spirit And Firm Performance: An Empirical Study Based On Data From The Star Market​, Zhige Zhang

Dissertations and Theses Collection (Open Access)

Entrepreneurial spirit, as a vital production factor in contemporary society, plays a leading and guiding role throughout the entire life cycle of a business. In particular, entrepreneurial innovation spirit, a key element of entrepreneurial spirit, is a pivotal engine of economic and societal progress. This paper adopts an empirical research approach to analyze the correlation between entrepreneurial innovation spirit and firm outcome, delving into the impact of entrepreneurial innovation spirit on a firm's operational efficiency, profitability, solvency, and development capabilities. The findings provide theoretical support and practical guidance for enterprise management, ultimately contributing to the creation of greater corporate value …

Fixed Income Fund Report, March 2025, Archway Investment Fund

Archway Investment Fund

No abstract provided.

Wingspan: Taking Digital Learning To New Heights, Adam Tatarynowicz, Wee-Kiat Lim, Mahima Rao-Kachroo

Asian Management Insights

How an internal learning platform became a market success. Launched in April 2018, the learning experience platform (LXP) Wingspan was the brainchild of Infosys Co-Founder and Chairman Nandan Nilekani. He had observed that several critical trends were reshaping the world economy. For instance, digital natives were increasingly expecting the learning environment at their workplace to be available 24/7. The late 2000s were also a time when Infosys’ corporate clients had just started on their digital transformation journey. Hence, capturing talent and market share was a strategic priority for the company. In contrast, the learning delivery landscape at Infosys then was …

Research On The Influence Of The Quantity And Quality Of Young Talents On Regional Economic Development, Jinzhao Liu

Dissertations and Theses Collection (Open Access)

This study focuses on the critical impact of both the quantity and quality of young talent on regional, particularly urban, economic development in terms of pace and quality. The paper examines how educated and innovative youth serve as catalysts for economic progress, driving innovation and entrepreneurship in urban areas. Through an examination of economic growth theories and innovation-driven development models, the research employs a Cobb-Douglas production function for empirical analysis, revealing the significant positive influence of high-quality young populations on regional GDP growth.

Concurrently, case studies of Zhongguancun and Suzhou's textile industry demonstrate the transformative power of young talent in …

Designing Pull-Based Energy System Rules For Public Buildings: An Application Of Modularity, Lei Wang

Dissertations and Theses Collection (Open Access)

Building energy systems, particularly Heating, Ventilation, and Air Conditioning (HVAC) systems, play a pivotal role in global sustainability efforts. Yet, traditional centralized HVAC systems continue to face major challenges: high energy consumption, significant operational costs, and limited adaptability to dynamic energy demands. These inefficiencies are compounded by the difficulty of integrating renewable energy sources into outdated system designs. As a result, substantial energy waste persists, posing obstacles to cost-effective, environmentally sustainable building operations.

This dissertation proposes a modular, pull-based energy framework to address these critical challenges. By combining the principles of modularity theory with demand-driven energy distribution, the framework enables …

Why Ai’S Role In Advancing Sustainability Is Underestimated, Lipika Bhattacharya

CCX Research

AI has quietly, but powerfully, woven itself into the fabric of our everyday lives. Yet, AI's potential impact on creating a more sustainable world is undervalued. The author examined artificial intelligence's (AI) role in advancing sustainability. She outlined how AI can be applied in various domains such as agriculture, water management, industry, urban planning, and biodiversity conservation for transformative effects.

Forgive Me Not? Racial And Institutional Disparities In The Paycheck Protection Program Loan Forgiveness, Vladimir Kotomin, Wyatt Frere, Ruby Morr

Faculty Publications – Finance, Insurance, and Law

Existing research establishes that minority borrowers, particularly Black small business owners, faced significant challenges in accessing funds from the Paycheck Protection Program (PPP), especially in its early stages. We find that institutional and racial disparities persist during the PPP loan forgiveness stage. Controlling for various loan- and borrower-level characteristics, we demonstrate that relationship lenders – community banks, credit unions, and farm credit institutions – are associated with higher rates of PPP loan forgiveness. In contrast, automated lenders – fintechs and fintech banks – exhibit the lowest forgiveness rates. Black borrowers experience the poorest outcomes, except for loans issued by non-depository …

Subway, Collaborative Matching, And Innovation, Yumi Koh, Li Jing, Jianhuan Xu

Research Collection School Of Economics

Using rapid expansion of the Beijing subway from 2000 to 2018, we analyze its impact on collaborative matches in innovations. We find that an hour reduction in travel time between a pair of locations in Beijing brought 14.85% to 37.69% increase in collaborated patents. Far-apart location pairs were more affected, and the local average causal response is approximately 34.92% to 82.29%. The effect is mainly driven by increased matches among highly productive innovators. The entry of new innovators, relocation of existing innovators, and collaborations among low-productive innovators also contribute to the increase in collaborative matches, especially in the long run.

Unexpected Defaults: The Role Of Information Opacity, Aytekin Ertan, Yun Lee, Regina Wittenberg-Moerman

Research Collection School Of Accountancy

Bond defaults are undesirable yet natural outcomes of risky investments. What is also crucial but hitherto underexplored is the unexpectedness of defaults. We develop a parsimonious measure of default unexpectedness and highlight its economic importance by demonstrating that unexpected defaults are associated with unfavorable recovery outcomes and adverse price changes in peer firm bonds. We then examine how default unexpectedness relates to information opacity. We find that firms with opaque financial reporting and weak voluntary disclosure experience more unexpected defaults. Defaults also occur more unexpectedly when the external information environment is opaque—when rating agencies disagree on a firm’s credit risk …

The Spillover Effects Of Environmental Lawsuits On Industry Peers, Xia Chen, Qiang Cheng, Xuefan Peng, Ziliang Zhan

Research Collection School Of Accountancy

We examine the spillover effects of high-profile environmental lawsuits on industry peers. We find that compared with control firms, industry peers experience a decrease in chemical releases and an increase in pollution-related disclosures after the lawsuits. These results are more pronounced for the industry peers who have higher levels of chemical releases in the pre-lawsuit period and who are the peers of firms sued for damage to human health. Lastly, we provide confirmatory evidence that industry peers increase abatement activities after the lawsuits and experience a decline in financial performance, likely due to the increase in abatement costs.