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Articles 1231 - 1260 of 32212
Full-Text Articles in Entire DC Network
Polymathy: The Foundational Source Of Creativity And Innovation., Michael Araki
Polymathy: The Foundational Source Of Creativity And Innovation., Michael Araki
Electronic Theses and Dissertations
In an era of mounting complexity and a growing need to transcend siloed thinking, this dissertation advances polymathy as a critical yet underexplored construct in the management and behavioral sciences. Polymathy is framed as an expansive approach to the pursuit, development, and application of knowledge, marked by the conjunction of breadth, depth, and integration. Building on a thought lineage that stretches from Ancient Greece through the Renaissance to the present day, this work shows that polymathy is neither a relic of the past nor an achievement reserved for a few—but a mode of being, thinking, and acting in the world …
Fixed Income Fund Report, August 2025, Archway Investment Fund
Fixed Income Fund Report, August 2025, Archway Investment Fund
Archway Investment Fund
No abstract provided.
Equity Fund Monthly Report, August 2025, Archway Investment Fund
Equity Fund Monthly Report, August 2025, Archway Investment Fund
Archway Investment Fund
No abstract provided.
Hospitality In Crisis: Evaluating The Downside Risks And Market Sensitivity Of Hospitality Reits, Davinder K. Malhotra, Raymond Poteau
Hospitality In Crisis: Evaluating The Downside Risks And Market Sensitivity Of Hospitality Reits, Davinder K. Malhotra, Raymond Poteau
School of Business Faculty Papers
This study evaluates the risk-adjusted performance of Hospitality REITs using multi-factor asset pricing models and downside risk measures with the aim of assessing their diversification potential and crisis sensitivity. Unlike prior studies that examine REITs in aggregate, this study isolates Hospitality REITs to explore their unique cyclical and macroeconomic sensitivities. This study looks at the risk-adjusted performance of Hospitality Real Estate Investment Trusts (REITs) in relation to more general REIT indexes and the S&P 500 Index. The study reveals that monthly returns of Hospitality REITs increasingly move in tandem with the stock markets during financial crises, which reduces their historical …
Autonomous, Yet Anchored: Exploring The Interplay Of Self-Reliance And Personal Spirituality On Employee Outcomes, Alexander Schad
Autonomous, Yet Anchored: Exploring The Interplay Of Self-Reliance And Personal Spirituality On Employee Outcomes, Alexander Schad
All Dissertations
The modern workplace increasingly requires employees to function autonomously while managing limited psychological resources, presenting a tension between the benefits of self-reliance and its potential costs to well-being. This dissertation examined how self-reliance simultaneously influences task persistence and emotional exhaustion, and explores whether personal spirituality moderates these relationships. Drawing on the Strength Model of Self-Control (SMSC), I develop and test a theoretical framework investigating the relationships between self-reliance, work overload, task persistence, emotional exhaustion, and workplace spirituality.
Through a time-lagged field study with 453 working professionals across three measurement waves, I found that self-reliance positively predicted task persistence, supporting the …
Between Two Worlds: A Case Study Of Third Culture Identity And Reentry For Unl International Students, John S. Tessalee
Between Two Worlds: A Case Study Of Third Culture Identity And Reentry For Unl International Students, John S. Tessalee
Department of Agricultural Leadership, Education, and Communication: Dissertations, Theses, and Student Research
Third Culture Kids (TCKs) and international students share many commonalities, such as their globalized nature, adaptability, and the adoption of cultural components from their host country versus their home country. However, they contain enough differences to be considered separate groups. Traditionally, people need to be immersed in a culture different from their parents’ culture between the ages of 0 and 18 to be considered a TCK, whereas international students are typically between 18 and 24 years old by the time they attend universities overseas. The cultural absorption of TCKs in their formative years is usually greater than that of international …
The Impact Of Culture And Language On Internal Communication And Patient Care In Small To Medium-Sized Black Immigrant-Owned Healthcare Practices In Texas., Chisom Nwosu
Dissertations
This qualitative phenomenological study explored how cultural competency in small to medium-sized Black immigrant-owned healthcare practices in Texas affects internal communication and patient care. Through semi-structured interviews with nine clinical and administrative leaders in Dallas and Houston, five themes emerged: culturally competent leadership, intentional communication structures, language and interpretation practices, patient-centered cultural sensitivity, and the use of technology for adaptation. Findings suggest that culturally aware leadership and inclusive communication strategies foster team cohesion and improve patient trust and care. Participants reported adapting workflows to meet religious, language, and communication needs through human and technological tools. The study underscores embedding cultural …
Popular Culture As Conduit: Navigating Integrated Marketing Communication In An Age Of Hyperconsumerism, Abbey N. Mccann
Popular Culture As Conduit: Navigating Integrated Marketing Communication In An Age Of Hyperconsumerism, Abbey N. Mccann
Electronic Theses and Dissertations
This dissertation examines the discipline and practice of integrated marketing communication, acknowledging the limitations inherent in analyzing a field deeply embedded in the structures of hyperconsumption. This inquiry adopts a constructive hermeneutic approach, interpreting the dialectical tensions that define integrated marketing communication. These tensions include that between commercial imperatives and cultural critiques, which are further complicated by the influence of popular culture and shifting political climates. As popular culture increasingly intersects with sociopolitical discourse, brands are compelled to navigate these dynamics publicly. This evolving landscape reshapes consumer perceptions and brand strategies, reinforcing integrated marketing communication’s role as both a cultural …
Research On The Relationship Between Manufacturing Process Digitalization And Product Quality Performance: A Case Study Of Discrete Manufacturing, Baozhong Zhang
Dissertations and Theses Collection (Open Access)
The study aims to explore the impact of digital transformation on product quality in discrete manufacturing enterprises. As the global economy and technology rapidly advance, the manufacturing industry faces unprecedented challenges and opportunities. Digital transformation has emerged as a key strategy for tackling these challenges and has become a significant trend in the manufacturing industry. The discrete manufacturing industry, which demands high product quality, faces even greater challenges in digital transformation. However, if discrete manufacturing enterprises successfully navigate this transformation, they can significantly improve quality, gain a competitive edge, and unlock even greater opportunities for their business.
The study combines …
Issues In Contrasting Conservative And Considered Estimation: A Reply To Bobko Et Al. (2024), Paul R. Sackett, Christopher M. Berry, Filip Lievens, Charlene Zhang
Issues In Contrasting Conservative And Considered Estimation: A Reply To Bobko Et Al. (2024), Paul R. Sackett, Christopher M. Berry, Filip Lievens, Charlene Zhang
Research Collection Lee Kong Chian School Of Business
Bobko et al. (2024) responded to Sackett et al.'s (2022) compilation of meta-analytic evidence for the validity of a wide variety of measures used as predictors of overall job performance, offering a set of alternative methodological choices which they term “considered estimation” to counter the Sackett et al. approach of “conservative estimation.” Here we offer a rebuttal to Bobko et al. A primary concern is that Bobko et al. apply the label “conservative estimation” to the full range of methodological choices made by Sackett et al. Yet, we clarify the narrow and specific meaning of “conservative estimation,” and note that …
Social Connections And Capital Allocation In Multidivisional Firms, Tomas Jandik, Tatiana Salikhova
Social Connections And Capital Allocation In Multidivisional Firms, Tomas Jandik, Tatiana Salikhova
Finance Faculty Publications and Presentations
The inefficiency of internal capital allocation is considered one source of losses due to diversification. We use a hand-collected sample of divisional managers in S&P 500 industrial conglomerates and find that social connections among divisional managers are associated with capital allocation improvements. Segments' investments become more sensitive to segments' growth opportunities when these segments are led by better-connected managers. For connected managers, the probability of being assigned to a segment with low investment opportunities increases significantly with investment opportunities of connected segments. Firm-level connectedness is associated with higher firm values primarily in firms with high diversity in segment investment opportunities, …
What Values Best Distinguish The World's Cultures? The Machine Learning-Based Cultural Values Inventory, Abhishek Sheetal, Shilpa Madan, Rui Ling Lee, Krishna Savani
What Values Best Distinguish The World's Cultures? The Machine Learning-Based Cultural Values Inventory, Abhishek Sheetal, Shilpa Madan, Rui Ling Lee, Krishna Savani
Research Collection Lee Kong Chian School Of Business
Scientists studying culture typically focus on a small number of theoretical constructs, such as individualism–collectivism, when seeking to explain cultural differences in psychological tendencies and behaviors. However, existing theories of culture could have missed out on important constructs that are useful for explaining cross-cultural differences. We used an abductive approach combining prediction and explanation to uncover important cultural values. In the prediction phase, based on 594 attitudes, values, and beliefs included in the World Values Survey, a neural network could classify respondents’ nationalities with 90% accuracy in out-of-sample data. In the explanation phase, a feature importance analysis identified the values …
Eliciting Supplier Cooperation For Value Chain Decarbonization: A Field Experiment With Smallholder Farmers In India, Sukti Ghosh, Jasjit Singh
Eliciting Supplier Cooperation For Value Chain Decarbonization: A Field Experiment With Smallholder Farmers In India, Sukti Ghosh, Jasjit Singh
Research Collection Lee Kong Chian School Of Business
Many firms are attempting to reduce greenhouse gas emissions across their value chain. However, this requires convincing suppliers to adopt relevant decarbonization practices, which is challenging when the suppliers perceive such practices as risky or detrimental for their economic well-being. We employ a field experiment to examine relational investments (i.e., investments intended to promote mutual benefit for the exchange partners) as a tool for overcoming this challenge. In a research collaboration with a global firm pursuing decarbonization of its agricultural supply chain in India, we investigated the effectiveness of complementing training their supplier farmers on climate-friendly agricultural practices with also …
Listening And Responding Lead To Better Outcomes: Building The Evidence Base For High-Quality Listening Practice, Penelope Huang
Listening And Responding Lead To Better Outcomes: Building The Evidence Base For High-Quality Listening Practice, Penelope Huang
The Foundation Review
In 2019, Fund for Shared Insight made grants to six research teams to test the hypothesis that if direct-service organizations gain a deeper understanding of how well their programs are serving clients by listening and actively responding to client feedback, they can increase the likelihood of positive outcomes. This body of research explores the case for incorporating participant voice to improve program effectiveness.
As philanthropy seeks to become more responsive to the people and communities most impacted by their decisions, this research has important implications for philanthropic practice, including the selection of grantees, learning in partnership with grantees and community, …
Service With A Smile Or Salesperson Mirroring? Understanding The Flow Of Emotional Contagion In Sales Encounters, Vinh Quoc Trong Luong
Service With A Smile Or Salesperson Mirroring? Understanding The Flow Of Emotional Contagion In Sales Encounters, Vinh Quoc Trong Luong
Theses and Dissertations in Business Administration
This study examines the directionality of emotional contagion in sales interactions, addressing a critical gap in understanding whether emotions flow primarily from the salesperson to the customer, from the customer to the salesperson, or bidirectionally. While prior research emphasizes customer-driven emotional flow or bidirectional alignment, this study challenges these assumptions by employing categorical Cross-Recurrence Quantification Analysis (CRQA) to assess temporal emotional synchronization in sales dialogues. Leveraging automated sentiment analysis and multi-agent AI evaluation for performance metrics, the research analyzes 166 sales interactions to quantify emotional influence dynamics. Results reveal that salespeople predominantly lead emotional exchanges, exhibiting stronger and more stable …
Is R&D Rivalry Slowing The Growth Of Productive Firms?, Yoshiki Ando, James Bessen, Xiupeng Wang
Is R&D Rivalry Slowing The Growth Of Productive Firms?, Yoshiki Ando, James Bessen, Xiupeng Wang
Research Collection School Of Economics
The reallocation of jobs to more productive firms is a substantial component of aggregate productivity growth, yet job reallocation rates have declined substantially in the United States. This paper explores the hypothesis that greater technological rivalry has exacerbated adjustment costs, slowing reallocation. Using microdata at the US Census and estimates of technological rivalry in firm growth regressions, we find that technological rivalry slows firm responses to productivity shocks. Firms do not expand as rapidly in the face of higher obsolescence risk. Estimating counterfactual firm growth from 1997-2018, we find that growing technological rivalry accounts for most of the decline in …
Invisible Algorithms, Visible Outcomes: Roles Of Emotional Labor And Work Gamification In Gigs, Yali Zhang, Liaoliao Li, Xiaoyu Ma, Jun Sun, Yifei Dong, Zhaojun Yang
Invisible Algorithms, Visible Outcomes: Roles Of Emotional Labor And Work Gamification In Gigs, Yali Zhang, Liaoliao Li, Xiaoyu Ma, Jun Sun, Yifei Dong, Zhaojun Yang
Information Systems Faculty Publications
As algorithm governance becomes increasingly crucial in gig economy ecosystems, understanding the behavioral impact of algorithmic transparency remains a key research gap. Using the stimulus-organism-response framework and uncertainty management theory, this study examines how platform algorithmic transparency affects gig workers’ in-role and extra-role service behaviors, with emotional labor acting as a mediator and work gamification as a moderator. Analyzing survey data from 325 ride-hailing drivers using partial least squares structural equation modeling (PLS-SEM), the findings reveal that greater algorithmic transparency enhances both in-role and extra-role behaviors. Emotional labor mediates this relationship: deep acting strengthens both behaviors, while surface acting primarily …
Would Order-By-Order Auctions Be Competitive?, Thomas Ernst, Chester Spatt, Jian Sun
Would Order-By-Order Auctions Be Competitive?, Thomas Ernst, Chester Spatt, Jian Sun
Research Collection Lee Kong Chian School Of Business
We model two methods of executing segregated retail orders: brokers’ routing,whereby brokers allocate orders using the market maker’s overall performance, andorder-by-order auctions, where market makers bid on individual orders, a recent U.S.Securities and Exchange Commission proposal. Order-by-order auctions improve al-locative efficiency, but face a winner’s curse reducing retail investor welfare, partic-ularly when liquidity is limited. Additional market participants competing for retailorders fail to improve total efficiency and investor welfare when entrants possess in-formation superior to incumbent wholesalers. Our results hold when new entrants are less informed or the information structure differs. We also examine the cross-subsidization of brokers’ routing.
A General Bibliometric And Conceptual Structure Approach To Global Trend On Poverty Research In Islam Using Biblioshiny, Mohd Zaid Mustafar, Mohd Khairul Nizam Mohd Aziz, Dziauddin Sharif, Md Azzaat Ahsanie Lokman, Ashraff Bin Ruslan, Saiyidi Mat Roni
A General Bibliometric And Conceptual Structure Approach To Global Trend On Poverty Research In Islam Using Biblioshiny, Mohd Zaid Mustafar, Mohd Khairul Nizam Mohd Aziz, Dziauddin Sharif, Md Azzaat Ahsanie Lokman, Ashraff Bin Ruslan, Saiyidi Mat Roni
Research outputs 2022 to 2026
This study maps the intellectual landscape of research on poverty in Islam using a structured bibliometric approach with Biblioshiny (Bibliometrix) in RStudio. A Scopus search (TITLE-ABS-KEY “poverty” AND “Islam”) conducted on 1 September 2023 identified 279 English-language journal articles published between 1976 and 2023. The corpus spans 227 sources, 646 authors, and 10,262 cited references, with an annual growth rate of about 5%. Performance and science-mapping analyses reveal two “motor themes”—Islamic finance and healthcare/public health—while spiritually anchored constructs (e.g., maqasid, zakat governance, waqf, spiritual poverty) remain peripheral in co-occurrence and thematic maps. Citation patterns indicate higher field-normalized impact when studies …
Tax Trends, E. S. Linett
Japan’S Military Transformation In Abe Era: A Revolution Or Something Else?, Ganesh Aji Wicaksono, Tangguh Chairil
Japan’S Military Transformation In Abe Era: A Revolution Or Something Else?, Ganesh Aji Wicaksono, Tangguh Chairil
Journal of Strategic and Global Studies
After the World War II, Japan has been adopting a pacifist Constitution and established the Japan Self-Defense Forces (JSDF) for narrow self-defense operations. The JSDF are restricted from having offensive military weapons. However, Japan’s pacifism and restrained security policy have been evolving recently, especially during the term of Prime Minister Shinzo Abe (2012-2020). The latest example is Japan’s plan to enable forward defense and counterstrike. This paper explores the transformation of Japan’s military through the revolution of military affairs (RMA) concept. The findings suggest evolutionary transformation of Japan’s military rather than revolutionary. The factors explored include international and domestic factors. …
Direct And Indirect Associations Of Childhood Adversities With Functional Impairment And Life Stress Among Military Personnel, Laura Campbell-Sills, Emily R. Edwards, Sam D. Strizver, Karmel W. Choi, Jason D. Kautz, Santiago Papini, James A. Naifeh, Pablo A. Aliaga, Paul B. Lester, Ronald C. Kessler, Robert J. Ursano, Murray B. Stein, Paul D. Biese
Direct And Indirect Associations Of Childhood Adversities With Functional Impairment And Life Stress Among Military Personnel, Laura Campbell-Sills, Emily R. Edwards, Sam D. Strizver, Karmel W. Choi, Jason D. Kautz, Santiago Papini, James A. Naifeh, Pablo A. Aliaga, Paul B. Lester, Ronald C. Kessler, Robert J. Ursano, Murray B. Stein, Paul D. Biese
Faculty Publications
Background
Adverse childhood experiences (ACEs) are associated with physical and mental health difficulties in adulthood. This study examines the associations of ACEs with functional impairment and life stress among military personnel, a population disproportionately affected by ACEs. We also evaluate the extent to which the associations of ACEs with functional outcomes are mediated through internalizing and externalizing disorders.
Methods
The sample included 4,666 STARRS Longitudinal Study (STARRS-LS) participants who provided information about ACEs upon enlistment in the US Army (2011–2012). Mental disorders were assessed in wave 1 (LS1; 2016–2018), and functional impairment and life stress were evaluated in wave 2 …
Cultivating The Wild: Strategies For Entrepreneurs Navigating Niche And Specialty Food Markets, Trey Malone, Courtney F. Cooper
Cultivating The Wild: Strategies For Entrepreneurs Navigating Niche And Specialty Food Markets, Trey Malone, Courtney F. Cooper
Agricultural Economics and Agribusiness Faculty Publications and Presentations
Introduction Consumer demand for authenticity and sustainability in food systems is growing, creating both opportunities and challenges for entrepreneurs in niche and specialty markets. While wild-foraged and hunted foods are often perceived as more "natural" and sustainable, attempts to scale these products through farming may compromise their perceived authenticity.Methods To explore these dynamics, we conducted discrete choice experiments with a nationally representative sample of 1,039 U.S. consumers. Participants evaluated their willingness to pay (WTP) for salmon, venison, and morel mushrooms, presented in both wild-foraged/hunted and farm-raised forms.Results Consumers exhibited strong preferences for wild versions of all three products, with average …
Cultural Worldview And Rural Consumer Preferences For Genetically Modified Foods, Nathan P. Kemper
Cultural Worldview And Rural Consumer Preferences For Genetically Modified Foods, Nathan P. Kemper
Agricultural Economics and Agribusiness Faculty Publications and Presentations
The consumer acceptance of genetically modified (GM) foods varies widely based on personal values and social context. This study investigates how cultural worldviews—measured through the Individualism–Communitarianism and Hierarchical–Egalitarianism dimensions—affect willingness to pay (WTP) for food labeling attributes related to GM content. We surveyed 932 U.S. primary grocery shoppers and conducted a discrete choice experiment (DCE) with poultry product options. Using a Mixed Logit model and supplemental cognitive data from Query Theory, we find that rural individualists are more accepting of GM-labeled products. At the same time, urban communitarians show a stronger preference for non-GM labels. These results offer insight into …
Engaging For A Sustainable Manufacturing: The Power Of Adaptive Leadership In Industry 5.0, Rizwana Rasheed, Aamir Rashid, Abdul Hafaz, Rashid Hashmi
Engaging For A Sustainable Manufacturing: The Power Of Adaptive Leadership In Industry 5.0, Rizwana Rasheed, Aamir Rashid, Abdul Hafaz, Rashid Hashmi
Publications and Research
In today’s highly competitive and rapidly evolving business environment, organizations must continuously adapt to technological advancements and market volatility. This study examines how adaptive leadership influences sustainable manufacturing through employee engagement, with employee wellbeing as a mediator and mindfulness as a moderator. Using data from 1,388 U.S. manufacturers and PLS-SEM analysis, the research confirms that adaptive leadership positively impacts sustainable manufacturing through engaged employees and enhanced wellbeing. Additionally, employee mindfulness significantly strengthens the relationship between adaptive leadership and engagement. These findings highlight the importance of leadership styles that foster employee participation and mental wellbeing in achieving long-term manufacturing sustainability. The …
Mapping The Literature On Short-Selling In Financial Markets: A Lexicometric Analysis, Nitika Sharma, Sridhar Manohar, Bruce A. Huhmann, Yam B. Limbu
Mapping The Literature On Short-Selling In Financial Markets: A Lexicometric Analysis, Nitika Sharma, Sridhar Manohar, Bruce A. Huhmann, Yam B. Limbu
Department of Marketing Faculty Scholarship and Creative Works
This study provides a comprehensive assessment and synthesis of the literature on short-selling. It performs a lexicometric analysis, providing a quantitative review of 1093 peer-reviewed journal articles to identify and illustrate the main themes in short-selling research. Almost half the published literature on short-selling is thematically clustered around portfolio management techniques. Other key themes involve short-selling as it relates to risk management, strategic management, and market irregularities. Descending hierarchical classification examines the overall structure of the textual corpus of the short-selling literature and the relationships between its key terms. Similarity analysis reveals that the short-selling literature is highly concentrated, with …
Navigating Ethical Challenges In Generative Ai-Enhanced Research: The Ethical Framework For Responsible Generative Ai Use, Douglas Eacersall, Lynette Pretorius, Ivan Smirnov, Erika Spray, Sam Illingworth, Ritesh Chugh, Sonja Strydom, Dianne Stratton-Maher, Jonathan Simmons, Isaac Jennings, Rian Roux, Ruth Kamrowski, Abigail Downie, Chee Ling Thong, Katharine A. Howell
Navigating Ethical Challenges In Generative Ai-Enhanced Research: The Ethical Framework For Responsible Generative Ai Use, Douglas Eacersall, Lynette Pretorius, Ivan Smirnov, Erika Spray, Sam Illingworth, Ritesh Chugh, Sonja Strydom, Dianne Stratton-Maher, Jonathan Simmons, Isaac Jennings, Rian Roux, Ruth Kamrowski, Abigail Downie, Chee Ling Thong, Katharine A. Howell
Research outputs 2022 to 2026
The rapid adoption of generative artificial intelligence (GenAI) in research presents both opportunities and ethical challenges that should be carefully navigated. Although GenAI tools can enhance research efficiency by automating tasks such as literature reviews and data analysis, their use raises concerns about aspects including data accuracy, privacy, bias, and research integrity. This paper proposes the ETHICAL framework, which is a practical guide for responsible GenAI use in research. Employing a multi-stage single case study design, we examine multiple GenAI tools in real research contexts to develop the ETHICAL framework, which consists of seven key principles: Examine policies and guidelines, …
Homelessness Increases In The Mountain West, 2015-2024, Krish Sharma, Sydney Mitchell, Mohit Pande, Olivia K. Cheche, Caitlin J. Saladino, William E. Brown Jr.
Homelessness Increases In The Mountain West, 2015-2024, Krish Sharma, Sydney Mitchell, Mohit Pande, Olivia K. Cheche, Caitlin J. Saladino, William E. Brown Jr.
Demography
This fact sheet presents data on homelessness increases in the Mountain West states of Arizona, Colorado, Nevada, New Mexico, and Utah from 2015 to 2024. The data are derived from “Male homelessness in the United States,” a report by the American Institute for Boys and Men (AIBM). The original report includes data on the overall increase in homelessness in the United States from 2015 to 2024, as well as data on the increase in homelessness by gender.
Collaborative Class Zine: Weekly Reflection Assignment With Powerpoint Template, Brett Whysel
Collaborative Class Zine: Weekly Reflection Assignment With Powerpoint Template, Brett Whysel
Open Educational Resources
Abstract
This collaborative class zine assignment uses a shared PowerPoint format to deepen student learning while building community. Students contribute visual reflections (graphics, diagrams, quotes, or doodles) weekly or periodically throughout the semester. Faculty provide reflection prompts about key takeaways and unclear concepts (sample prompts included). The resource includes both sample LMS instructions and a ready-to-use PowerPoint zine template that works across all disciplines. By combining metacognitive reflection with creative expression, students consolidate learning by finding new connections and applications. The collaborative format creates community connections and joy while students learn from peers' diverse perspectives.
Using Artificial Intelligence To Improve Customer Engagement: User Experience With Chatbot Technology, Aicha Zemmouri, Salma Choufari
Using Artificial Intelligence To Improve Customer Engagement: User Experience With Chatbot Technology, Aicha Zemmouri, Salma Choufari
Journal of Marketing and Consumer Behaviour in Emerging Markets
This study examines the impact of artificial intelligence (AI) on improving customer loyalty through the use of chatbot technology, with a specific focus on the user experience of Moroccan consumers. The increasing integration of AI into customer service, especially through chatbots, represents a significant shift in how companies interact with their customers. Given Morocco’s growing digitalization and the strategic importance of customer loyalty, it is critical to understand how consumers perceive and interact with these technologies. To achieve this, the study used a qualitative research method of semi-structured interviews to investigate consumers’ perceptions, interaction behaviours, and challenges with chatbot usage. …