Digital Commons Network^™

Revisiting The Inner Self In Times Of Debilitating Distress: Gateways For Wellness Through Spiritual Tourism, Manpreet Arora, Roshan Lal Sharma, Sandeep Walia

International Journal of Religious Tourism and Pilgrimage

The COVID-19 pandemic has had devastating effects on our bodies, minds and souls. Having suffered it for more than a year now we know how crucial it is to tackle the pandemic at physical, psychological and spiritual levels. We have well-established Standard Operating Procedures alongside vaccines to deal with it at physical level, but equally crucial are mental and spiritual problems caused by COVID-19 (Chopra, 2020).

This paper seeks to explore certain gateways and possibilities of dealing with distress, despair, anxiety, angst, trauma and disruption caused by the COVID-19 pandemic in diverse arenas of human activities to ascertain how crucial …

Analysis On Variables Affecting The Creation Of Tourist Destination Image: Case Study On Domestic Tourists Visiting Yogyakarta Between 2007 To 2009, Khairani Khairani, Hapsari Setyowardhani

ASEAN Marketing Journal

The purpose of this study is to examine the variables that affect the image creation of tourism destinations. This research is a case study on domestic tourists visiting Yogyakarta from 2007 to 2009. This research uses an exploratory and descriptive design, conducted once in one period (cross-sectional). A number of 105 domestic tourists were selected as samples by means of non-probability sampling method and snowball sampling technique. The data were analyzed using reliability and validity tests, frequency distributions, and regression analyses. Results showed that overall image was significantly constructed and affected by cognitive and affective evaluations. Cognitive evaluation was significantly …

‘Initiative-Decision’ Typology Of New Product Launching (Npl) Into Local Market: Toward Interaction Mechanism, Firmanzah Firmanzah

ASEAN Marketing Journal

New product launching (NPL) process in subsidiaries is very complex, expensive and risky. This process is marked by the problem of role partition between headquarter and subsidiaries. This research emphasizes the quality of relation between subsidiaries and headquarter which determines the qualities of NPL process into local market. Typology of initiative-decision during NPL process has been documented. Using cluster analysis, three clusters of ‘initiative-decision’ during NPL are found in this research: ‘headquarters domination’, ‘mix-initiative’ and ‘interaction’. Using ANOVA analysis, this research found that interaction between subsidiary and headquarter managers positively increases the effectiveness of marketing-strategy during NPL process. This finding …

The Effects Of Localisation Decisions On New Product Superiority And Performance: Empirical Research On Consumer-Goods Subsidiaries, Firmanzah Jusmaliani

ASEAN Marketing Journal

New products, while essential, are risky and expensive for subsidiaries. The main objective of this research is to determine success factors for new product launch (NPL) by subsidiaries operating in developing countries. It is argued that localisation of NPL decisions contributes positively to new product superiority and commercial performance, with partial least squares used to test the hypothesis. The results show that localisation of innovation decisions increases localisation of branding and commercialisation decisions in the local market. However, localisation of commercialisation decisions positively influences new product superiority, while localisation of innovation decisions reduces this superiority. Finally, hypothesis testing reveals that …

Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital, Gillian Brooks, Jenna Drenten Ph.D., Mikolaj Jan Piskorski

School of Business: Faculty Publications and Other Works

The digital age has given rise to new pathways for everyday individuals to accrue media attention, which can be translated into promotional endeavors. Such sociocultural currency is referred to as celebrity capital, which can be exchanged within the field of advertising through celebrity endorsements. Traditional celebrities acquire celebrity capital through institutional intermediaries such as sport, television, music, and movies. Research is needed to understand the unique process by which social media influencers (SMIs) acquire celebrity capital. We draw on interviews with 40 global advertising industry practitioners and influencers to better understand how influencers acquire celebrity capital in a saturated media …

The Effect Of Country-Of-Origin On The Customers’ Perception Of Product: A Literature Review, Nora Sadiku Dushi, Gonxhe Beqiri, Aferina Skeja

UBT International Conference

Customer purchasing is considered a very complex process because it is influenced by many intrinsic and extrinsic cues. The extrinsic cue of country-of-origin (COO) also known as a “Made in” label is found to have a significant role in customers' purchasing decisions. The country-of-origin growing popularity is in a large part attributed to the world trade globalization that enabled the free movement of goods between different countries providing the opportunity for buyers to have access to the numerous products produced in different parts of the world. It has been noted that the “Made in” label comes into play especially when …

Buhe Festival In Ethiopian Orthodox Tewahido Church For Event Tourism Development: The Case Of Debre Tabor And Its Surroundings, Dagnachew Nega

International Journal of Religious Tourism and Pilgrimage

Buhe festival is also called Debre Tabor festival. It is one of the most famous intangible cultural heritage events in Ethiopia. It was only a few decades ago that event tourism became established in both the tourism industry and in the research community, so that subsequent growth of this sector can only be described as spectacular. The festival is becoming highly celebrated at Debre Tabor town, Ethiopia. However, its potential, value and opportunities haven’t been studied so far. Thus, the objective of the study is to explore the practices of safeguarding Buhe festival for event tourism development. The study used …

Branding Kidfluencers: Regulating Content And Advertising On Youtube, Gavin Feller, Benjamin Burroughs

Hank Greenspun School of Journalism and Media Studies Faculty Research

This paper analyzes emerging shifts in YouTube, advertising, and children’s digital media industries through a case study of Pocket Watch, a digital-first production and distribution studio built exclusively for YouTube child stars. Our analysis reveals the company’s strategic use of legacy media industry power, networks, and expertise to transform YouTube stars into global brands through the creation of toy, clothing, and lifestyle product lines across several industries. We further argue that Pocket Watch’s newly formed advertising division, Clock Work, exploits its child partners through problematic native advertising and host selling practices. The strategies implemented by Pocket Watch and other similar …

Cancel Culture In College: A Phenomenological Study To Define Cancel Culture In The College Generation, William D. Morgan

Senior Theses

The history of civic activism dates back centuries and in 2021, with the increased role of technology and social media, civic engagement rates are at all-time highs in the United States. The rise in popularity of smartphones and social media applications have given consumers new ways to connect with like-minded peers and develop a unified voice to fight for movements towards equality and justice in the US economy. College students represent a large point of emphasis for public relations and marketing teams as their generation is entering the US consumer market with high rates of social media use to make …

The Rise Of The Bentley And Broad War Boys: Converting Nascent Automotive And Computer Technologies Into Mainstream Sports, Amee Kim, Elton G. Mcgoun

Journal of Motorsport Culture & History

No abstract provided.

Environmental Sustainability And The Framing Of Formula E Motor Racing In Uk And Flemish Newspapers, Timothy Robeers

Journal of Motorsport Culture & History

Developed in cooperation with the Fédération Internationale d’Automobile (FIA) as motor sport’s governing body, the fully electric racing series Formula E represents itself as a driving force in making the motor sport and automotive industries more environmentally sustainable (hereafter: ES). However, the question remains whether such ES efforts are picked up on by the media, and more specifically newspapers that are still considered a benchmark for in-depth and reflective journalism, despite a dramatic rise of online and social media coverage of sport. Combining a quantitative content analysis with a qualitative framing analysis, this article identified, compared and contrasted frames, and …

National Culture Dimensions As Predictors Of Innovation, Creativity, And Entrepreneurship, Louis F. Jourdan Jr., Michael Smith

Journal of Global Business Insights

The purposes of this study were twofold. The first was to encourage other investigators to examine more closely three indices related to economic growth, specifically innovation, entrepreneurship, and creativity. The second was to encourage further investigation of Hofstede’s national culture as explanatory variables. This investigation addressed this research gap by examining the relationships among indices of nations’ creativity, entrepreneurship, and innovation, and their relationships with Hofstede’s (2015) national culture dimensions. No previous research was identified which examined countries’ creativity, entrepreneurship, and innovation in the same study. The relationships among four measures associated with economic development—the Global Innovation Index (GII), the …

A Journey Of Success: Italy’S Welcoming Of Jeep Into The Fiat Family, Madison Griffin

Symposium of Student Scholars

The following Theory Application Paper examined the unique cultural acquisition of Jeep by the Italian automotive giant Fabbrica Italiana Automobili Torino (FIAT) Chrysler Automobiles. The CELM cultural analysis model (Gao, 2013) was used to examine the culture, business environment, consumer lifestyle and mentality that allowed an “All-American” vehicle to find a new home in the Italian market. The use of the CELM model gives an in depth look at the culture of Italian business practices and what drives Italian consumers to participate in the market. The ultimate purpose of this research was to acquire the knowledge of successful tactics used …

Global E-Commerce Readiness Of U.S. Smes Towards The Mexican Market: Are American Small Businesses Prepared For Digital Commerce To Mexico?, Ricardo Cardoza, Eileen Daspro Dba

McNair Summer Research Program

The entry into force of the United States-Mexico-Canada Trade Agreement on July 1st, 2020, ushered in a new era of regional trade for the region. The modernized agreement’s inclusion of a chapter specifically focused on expanding digital trade and investment reflected a business phenomenon that had expanded markedly over the last ten years: cross-border e-commerce within the former NAFTA region. This article examines the literature needed to assess the readiness of U.S. small and medium-sized businesses (SME’s) to sell to the Mexican market online based on the degree of localization of their firm’s websites towards the Mexican market. First, a …

The Impact Of Tiktok’S Plastic Surgery Content On Adolescents’ Self-Perception And Purchase Intention, Markus Rach

University of South Florida (USF) M3 Publishing

This paper analyzed the impact of plastic surgery related content generated by patients and by medical professionals on the self-perception and purchase intent of TikTok users. Doing so, this research project focused primarily on the short video platform TikTok, which displayed over 6 billion relevant content views, as well as a high demographic user-relevance to the main recipient of plastic surgery, females. Building upon an extensive literature review, insights and concepts from beauty, self-perception and influencer marketing research were conceptually related to frame the conceptual model for this project. Relevant user data was gathered by means of an online survey …

Non-Governmental Organizations And Rural Development In Andhra: Challenging Or Reinforcing Social Hierarchies?, Anusha Chaitanya

Graduate Doctoral Dissertations

This research examines how non-governmental organizations (NGOs) working on rural development in Andhra are structured to challenge or reinforce existing hierarchies in the society based on caste and gender, by focusing on NGO leadership. The right to equality as a fundamental right in the Constitution of India recognizes forms of inequality based on caste and gender. This right is significant to note because while most studies on NGOs focus on poverty as the central problem in a neo-liberal state (Dempsey, 2009; Fisher, 1997; Mercer, 2002; Tembo, 2003), they remain incomplete without considering socio-economic factors. These factors not only affect the …

Turning Disruption Into Growth Opportunity: The Red Team Strategy, Sunny Li Sun, Yanli Zhang, Zhu Zhu

Department of Management Faculty Scholarship and Creative Works

The purpose of this paper is to propose a broadened and integrated red team strategy with concrete steps to help companies better deal with the disruptive forces prevalent in our world today and turn disruptions into growth. We suggest four key steps to help companies implement the red team strategy: 1) create a red team culture and encourage diverse perspectives, 2) establish an independent red team to overcome organizational inertia, 3) use the red team to embrace disruption and growth opportunities, and 4) take a milestone approach to red team execution and resource allocation. Our red team strategy provides concrete …

Teamwork, Satisfaction And Mediating Effect Of Affective, Continuance And Normative Commitments On Employee’S Loyalty, Thalita A. C. Nicolleti, Eduardo R. Mangini, Leonardo Aureliano-Silva, Cristiane S. Pires, Carolina A. De Freitas Dias

University of South Florida (USF) M3 Publishing

Teamwork, staff satisfaction, and organizational commitment on employee loyalty have been investigated by previous literature. However, the mediating effects of affective (AC), continuance (CC) and normative (NC) commitments are still a big gap present in theory. Thus, the main purpose of this paper is to explore the mediate role of AC, CC, and NC on employee loyalty. In total, 123 individuals participated in this research. The SEM technique approach was used throughout Smart PLS software version 3.0. The results supported nine hypotheses and rejected one. The theoretical and managerial implications are presented as well as research limitations and avenues for …

Exploring Latinx Alumni Donor Motivations At Hispanic Serving Institutions, Monica Alejandre

Electronic Theses, Projects, and Dissertations

Higher education is a funding priority every state should invest in. However, the great recession of 2008 left a catastrophic impact on how public universities in the United States are funded thus mobilizing higher education institutions to seek external support. This focus has led to public universities developing advancement programs to cultivate and solicit alumni support. With the average alumni giving rate at 10% across the nation and 2.8% more specifically for HSIs, and more Latinx students graduating with their bachelor’s degrees, it is important for universities to understand philanthropic motivations among their Latinx alumni population.

This study explored Latinx …

A Case Study Of Information Management: An Ethnographic Research For A Suitable Smartphone For Legal Workers, Eric J. Guo

Multidisciplinary Studies Theses

This research report is a learning and practice experience on research on suitable smartphones for information management for legal work. The author compared the five most popular smartphones on the market and recommended smartphones that are highly efficient for performance and cost-effective for legal workers. The author has been working on the project with J&W Law Firm as a volunteer product researcher from 2017 to today. The research results have been continually updated with the most advanced technology to law firm partners’ requirements. During the project, the author needs to communicate with legal workers to understand their best needs for …

Factors That Influence The Acceptance And Use Of Formative Feedback In An Online Undergraduate Module, Jameson Goto, Jacqueline Batchelor, Geoffrey Lautenbach

The African Journal of Information Systems

The focus of the study was to determine the factors that influence the acceptance and use of online feedback in an undergraduate module using the modified unified theory of acceptance and use of technology (UTAUT2). The participants were third-year pre-service teachers in the Bachelor of Education degree who were taking a fully online Teaching Studies module, in addition to their specialist subject areas at one of the universities in South Africa. A survey instrument was developed from the original UTAUT2 instrument and modified where appropriate, to fit the formative feedback context. Exploratory factor analysis was used to validate the instrument. …

Language In Economics And Accounting Research: The Role Of Linguistic History, Giorgio Gotti, Seán G. Roberts, Marco Fasan, Cole B. J. Robertson

School of Accountancy Faculty Publications

This paper investigates whether a consideration of linguistic history is important when studying the relationship between economic and linguistic behaviors. Several recent economic studies have suggested that differences between languages can affect the way people think and behave (linguistic relativity or Sapir–Whorf hypothesis). For example, the way a language obliges one to talk about the future might influence intertemporal decisions, such as a company’s earnings management. However, languages have historical relations that lead to shared features—they do not constitute independent observations. This can inflate correlations between variables if not dealt with appropriately (Galton’s problem). We discuss this problem …

Conclusion: Female Leaders Using Coercive Power Motivate Subordinates, Mary Kovach

The Journal of Values-Based Leadership

This manuscript advances prior research (Blau, 1964; Elangovan & Xie, 1999; French & Raven, 1959; Goodstadt & Hjelle, 1973; Hegtvedt, 1988; Randolph & Kemery, 2011; Zigarmi, Peyton Roberts, & Randolph, 2015) and capitalizes on supervisory skills using power dynamics within the workplace, by investigating employee effort resulting from gender dissimilar supervisor-employee dyads and employee locus of control. To offer a more focused approach, this is an evaluation specifically on reward and coercive power derived from French and Raven’s (1959) five power bases. This manuscript proposes that the motivation levels of employees change, based on their locus of control and gender. …

Lying, Cheating, & Stealing: Strategies For Mitigating Technology-Driven Academic Dishonesty In Collegiate Schools Of Business, Travis Hollman, Noel F. Palmer, Daniel Chaffin, Kyle Luthans

Mountain Plains Journal of Business and Technology

We summarize contemporary issues related to academic dishonesty and draw from relevant organizational ethics program research to present a dual framework that business educators can use to mitigate technology-driven cheating among their students. Based on a review of the relevant literature, we develop a rationale which identifies three key observations: 1) technology-driven academic dishonesty is pervasive among college business students, 2) there are proactive steps that can be taken to address this problem, and 3) faculty, staff, and administrators in collegiate schools of business can and should do more to mitigate cheating among their students. We first provide an overview …

Antecedents Of Members’ Trust Propensity And Its Impact On Self- Disclosure Intention In Mobile-Based Online Dating Apps, Bao Q. Duong, Jaeung Lee, Emmanuel Wusuhon Yanibo Ayaburi, Sung Simon Jin

Information Systems Faculty Publications

To examine users’ intention to disclose detailed information on Mobile-Based Online Dating Apps (MBODAs), we adapted Privacy Calculus Theory (PCT) to develop our research model. We posited perceived members’ trust propensity as a central factor connecting its antecedents with users’ information self-disclosure intention. We examine a) the impact of users’ perceived benefit, perceived risk, electronic word of mouth (eWOM), and prior experience on members’ perceived trust propensity, and b) the impact of perceived members’ trust propensity toward users’ information self-disclosure intention. Analysis of MBODA users’ responses indicates that perceived benefit has a positive effect on perceived members’ trust propensity, while …

A Conceptual Framework Of Cultural Competence: A Case Study Of A Japanese Multinational In A Cross-National Context, Kanji Kitamura

School of Business: Faculty Publications and Other Works

This article proposes a diagrammatic framework[1]to address the theoretical concept of cultural competence. Bridging prevalent concepts available in literature, it posits a simple yet versatile multi-level framework with two extremes to capture a spectrum of cultural specificities. Through a case study on a Japanese automobile conglomerate partly with European management, it concludes that cultural competence can be shown on a linear scale in the systematic framework. The findings advance the concept of cultural competence and the proposed model may be used as a foothold for future research possibly in any combination of cultures. This study is not to …

The Oversharenting Paradox: When Frequent Parental Sharing Negatively Affects Observers’ Desire To Affiliate With Parents, Sona Klucarova, Jonathan Hasford

Marketing & Entrepreneurship Faculty Publications

Modern-day parents increasingly engage in sharing of their children’s information and photos on social media. However, when parents post about their children on social media with high frequency, the phenomenon of “oversharenting” occurs. This research explores the impact of oversharenting on others’ desire to affiliate with parents. While parents post about their children to socialize with others, three experimental studies conducted with U.S. residents recruited via Amazon Mechanical Turk demonstrate that parents who oversharent are viewed as less desirable acquaintances than parents who do not. This effect is mediated by observers’ perception that oversharenting constitutes a social norm violation (Study …

Stopover Destination Loyalty: The Influence Of Perceived Ambience And Sensation Seeking Tendency, Di Wang, Filareti Kotsi, Steven Pike, Jun Yao

All Works

This paper examines the influence of sensation seeking and perceived ambience on attitudinal loyalty towards two traditional stopover destinations (Singapore, Hong Kong) and two emerging stopover destinations (Dubai, Abu Dhabi). A quasi-experimental design with two separate samples of participants shows that travelers’ perceived positive ambience and attitudinal destination loyalty was higher for the traditional stopover destinations than for the emerging destinations. In addition, sensation seeking tendency moderates the effect such that travelers with lower sensation seeking tendencies have higher attitudinal loyalty towards the traditional stopover destinations while the effect is mitigated for those with higher sensation seeking tendencies. This paper …

"Airbnb Go Home:" Tourism Frictions And Short-Term Rentals In New Orleans, Madeline R. Fussell

LSU Master's Theses

This thesis examines the concerns and conflicts around short-term rental (STR) properties in New Orleans neighborhoods. Using data from collected from critical discourse analysis, semi-structured interviews and social media posts, this paper analyzes the ways the city of New Orleans, residents of the city, STR hosts, and platforms like Airbnb discuss issues of safety, displacement, rising costs of living, as well as responsible STR practices. To understand the complexities of the issues people, have with short-term rental properties, this project approaches STRs from a housing and gentrification lens to understand the role these properties play within in the daily atmospheres …

Correlation Between Servant Leadership And Organizational Commitment Within An Academic Health Center, Cheryl Bellamy

Servant Leadership: Theory & Practice

Correlation Between Servant Leadership and Organizational Commitment

Abstract

This paper presents an overview of a study of the relationship between servant leadership and organizational commitment. The study included a convenience sample of 84 full and part-time employees of a health professions education unit within an academic health center. Participants were surveyed using the Executive Servant Leadership Scale (ESLS) to assess servant leadership and the Klein Unidimensional Target-free (KUT) instrument to assess organizational commitment. Data analysis was conducted using Kendall’s tau-b and Spearman’s rho. Results showed that there is a significant positive relationship between servant leadership and organizational commitment.

Keywords: Servant …