Digital Commons Network^™

การศึกษาความเป็นไปได้ในการพัฒนาแอปพลิเคชันเพื่อช่วยคัดเลือกของขวัญตามโอกาสต่างๆภายใต้งบประมาณและประเภทของผู้รับ, ณัฏฐ์ธนนท์ สิทธิจินดา

Chulalongkorn University Theses and Dissertations (Chula ETD)

การศึกษานี้มีจุดประสงค์เพื่อศึกษาความเป็นไปได้ในการพัฒนาแอปพลิเคชันคัดเลือกของขวัญตามโอกาสต่าง ๆ ภายใต้งบประมาณและประเภทของผู้รับ โดยใช้การวิเคราะห์จากข้อมูลผ่านระบบ Recommendation System เพื่อค้นหาของขวัญให้เหมาะกับงบประมาณและความชอบของผู้รับ รวมทั้งศึกษาความเป็นไปได้ในเชิงพาณิชย์ จากการสัมภาษณ์กลุ่มเป้าหมายที่อยู่ในช่วงวัยทำงานและมีพฤติกรรมซื้อของออนไลน์ พบว่ามีปัญหาในการที่ต้องเลือกซื้อของขวัญภายใต้งบประมาณที่จำกัด ซึ่งนำไปสู่การออกแบบและพัฒนานวัตกรรม เพื่อตอบโจทย์ทั้งผู้ให้และผู้รับนอกจากนี้ยังช่วยประหยัดเวลาในการค้นหาของขวัญ ทำให้การเลือกซื้อของขวัญเป็นอะไรที่ง่ายและสะดวกสบายมากขึ้นและคาดหวังว่าจะสามารถช่วยให้การเลือกซื้อของขวัญเป็นเรื่องที่ง่ายยิ่งขึ้น โดยมีการสํารวจและวิเคราะห์พฤติกรรม รวมถึงความต้องการในการใช้แอปพลิเคชันของกลุ่มตัวอย่างได้แก่ กลุ่มวัยรุ่นและวัยทำงานที่ต้องเข้าสังคมและมีการซื้อของขวัญในแต่ละปี จํานวนทั้งสิ้น 406 คน โดยกลุ่มตัวอย่างส่วนมากจะมอบของขวัญในวันแสดงความยินดีต่างๆ วันเกิด และ วันปีใหม่ โดยประเภทของขวัญที่มอบให้มีหลากหลายขึ้นอยู่กับงบประมาณของผู้ให้และความชอบของผู้รับ และมีการสัมภาษณ์เชิงลึกกับกลุ่มเป้าหมายทั้งหมด 15 คน ได้มีการให้ข้อเสนอแนะเพื่อนำมาปรับปรุงและพัฒนาต่อ โดยผู้ทำแบบสำรวจได้ให้ความสนใจในการใช้แอปพลิเคชันช่วยคัดเลือกของขวัญตามโอกาสต่าง ๆ ภายใต้งบประมาณและประเภทของผู้รับ เพราะช่วยประหยัดเวลาในการหาของขวัญได้และเป็นของขวัญที่อยู่ภายใต้งบประมาณ

Perceptions Of Organizational Politics And Interpersonal Relationships In Black Women's Organizations And Sororities, Mitzi S. Willis

Electronic Theses and Dissertations

Although much research has addressed the relationships between leaders and followers, none has focused on these relationships between Black women—specifically, in the context of Black women’s social service organizations and sororities—and the impact the leader’s chosen style of leadership has on the followers’ use of voice. Self silencing is a prominent response to the power dynamic in many leader–follower relationships. The purpose of this study was to describe the interactions between leaders and followers in Black women’s social service organizations and sororities and identify the influence leadership style has on follower engagement. This study extends the application of silencing the …

‘We And Our Stories’: Constructing Food Experiences In A Unesco Gastronomy City, Eerang Park, Kaewta Muangasame, Sangkyun Kim

Research outputs 2014 to 2021

The experiential elements of food tourism can be transformed into meaningful experiences of local food heritage and identity in the context of a UNESCO Creative City of Gastronomy. From a local stakeholder perspective, six key drivers at three phases of the food experience are identified, and each driver involves several local elements that are coordinated and staged in various modes to create and develop four sequential food experiences. The pre-travel stage should focus on enhancing potential tourist’s awareness of the UNESCO designation. The on-site food experience is found to be twofold: exposure to the local food environment and the actual …

Effect Of Perceived Job Risk On Organizational Conflict In Tourism Organizations: Examining The Roles Of Employee Responsible Behavior And Employee Silence, Jun Yu, Chaowu Xie, Songshan (Sam) Huang

Research outputs 2022 to 2026

Job risk and organizational conflict create pervasive dilemmas within the tourism industry that significantly concern managers and practitioners. However, little research has informed the relationship between job risk and organizational conflict. Based on conservation of resources theory, this study adopted a multi-study design and examined the effect of perceived job risk on organizational conflict in the tourism industry in both tourist hotels (Study 1, n = 495) and tourist attractions (Study 2, n = 401). In addition, the roles of employee responsible behavior and employee silence in moderating the effect of job risk on organizational conflict were examined. Study 1 …

Ethical Compatibility Of Socially Responsible Banking: Comparing The Japanese Main Bank System With The Usa, Kanji Kitamura

School of Business: Faculty Publications and Other Works

Although the broad idea of socially responsible banking is widely accepted, no precise definition of ethical banking is available because of various ethical preferences. This paper develops the concept of ethical compatibility as a theoretical description of ethical banking. It offers a multi-level framework to illustrate the compatibility between the regional ethics and preferred forms of ethical banking prevalent in Japan and the USA. This paper first revisits the two paradigms of financial systems and examines the two types of business purposes as ethics. Drawing on the literature concepts, this study posits a conceptual framework demonstrating the compatibility between the …

Green Advertising: The Progress Of Three Decades (1991-2020), Abhishek Abhishek, Birud Sindhav, Jonna Holland, Phani Tej Adidam

Mountain Plains Journal of Business and Technology

This paper presents an integrated review of 144 articles published on green advertising (GA) between 1991-2020. The extant literature is reviewed to aid taxonomical analysis of definitions, methodologies, and theoretical frameworks. The review suggests that the GA literature tracks the stimuli-moderators-outcome template of the general advertising literature. Consequently, advertising claims and appeals, consumer related factors, and product related factors are the organizing themes of the review. Emerging trends and possible research gaps for each of these three categories are identified. Based on a thorough discussion of current knowledge in the domain, detailed recommendations are presented to advance research in the …

Unpacking Athletics: An Exploration Of Identity Development For Division I Women College Athletes, Kathleen E. Scanlon

Dissertations - ALL

This dissertation explored how former Division I National Collegiate Athletic Association (NCAA) women athletes made meaning of their undergraduate experience and how it influenced their post-graduate lives. The study research questions focused on three areas: a) how participants constructed meaning from their athletic experiences and what role those experiences had in shaping their identity; b) how the participants made sense of the various systems they experienced and what bearing various identities had on their meaning making; and c) what concrete knowledge, skills and qualities participants felt they possessed today that they attribute to their intercollegiate athletic experiences.

Three semi-structured interviews …

From Oceanography To Critical Marketing By Way Of Dismantling Fast Fashion: The Purposeful Research Trajectory Of Deniz Atik, Beatriz De Quero Navarro, Annamma Joy

Markets, Globalization & Development Review

Deniz Atik’s curiosity and persistence has led her to dive in the complex waters of a powerful and ubiquitous contemporary phenomenon: fast fashion. From a critical perspective on marketing studies, Atik has addressed the impact of fast fashion on the environment, workers’ rights, consumer welfare, and the global system of industries and philosophies around fashion markets. Problematizing the logics of sustainability, western beauty standards and consumer vulnerability in terms of identity and representation are central analyses in her literature that proposes new perspectives on the universe of constructs related to fast fashion to be analyzed in the context of post-modern …

Thick Description Of Ashura Rituals In Iran: Case Study Of The Nakhl-Gardani Ritual, Gholamheidar Ebrahimbay Salami, Mostafa Mahmoudi

International Journal of Religious Tourism and Pilgrimage

A Nakhl is a huge wooden structure similar to a cypress tree in shape, which on the anniversary of the martyrdom of Iranian national and religious legends is carried ceremonially, symbolising their coffin. The origins of the ritual of Nakhl-gardani go back to ancient Iran and the martyrdom of the legendary hero Siavash. But after the coming to power of the Safavid Shiite government, this ritual was held only to commemorate the martyrdom of Imam Hussein every year on the day of Ashura in the arid and desert areas of central Iran, where the cypress trees grow. The present article …

Tourism And Crisis: Comparing The Impacts Of Covid-19 And Natural Disasters On The Hajj And Umrah Industry, Udin Supriadi Dr, Mohammad Rindu Fajar Islamy Mr, Ahmad Fuadin Mr, Muhammad A. Rahkman Mr

International Journal of Religious Tourism and Pilgrimage

This study aims to compare the impact of the Covid-19 Pandemic and Natural Disasters on the Hajj and Umrah industries. This pilgrimage substantially contributes to foreign exchange earnings; therefore, the negative potential caused by disasters must be a significant concern for policymakers in this sector. In recent years, religious-based tourism, especially the hajj and umrah (the out-of-season pilgrimage to Mecca), has experienced significant rise of demand worldwide. To explore the impact of various disasters on this industry, using the purposive sampling method, semi-structured interviews were conducted with travel agents in Bandung over the course of two months. The findings from …

The Intrepid One: Fascism & The Death Of Antonio Ascari, Paul Baxa

Journal of Motorsport Culture & History

No abstract provided.

Impact Assessment Of Covid-19 Pandemic On Perception And Travel Behavior Of Tourists With Strategies For Resilient Recovery Of Jammu And Kashmir, India, Danish Iqbal Raina, Tanveer Nasir, Taniya Qazi

Journal of Tourism Insights

The purpose of this study is to investigate the influence of the Covid-19 pandemic on changes in tourist perceptions and travel behaviour when visiting Jammu and Kashmir during the unlocked phase of Covid-19. This study is intended to be nice. This pilot study included 208 travellers who were chosen on a non-probabilistic basis. A Chi-square test of goodness of fit, as well as content analysis, were performed on the collected data. According to the findings, the current COVID-19 epidemic will have an impact on travelers' perceptions and behaviour intentions in terms of economic expenditure, health and hygiene, modes of buying, …

Riding Off Into The Sunset: Dual-Class Structure In The Age Of Unicorns Going Public, Hao Liang, Junho Park, Wei Zhang

Research Collection Lee Kong Chian School Of Business

The increasing adoption of dual-class shares (DCS)—an ownership structure that gives corporate insiders greater voting power than other shareholders—among newly listed companies has raisedsignificant governance concerns. We investigate the decision to adopt the DCS structure and itsvalue implications in the recent U.S. IPOs. Using founder cultural traits and Silicon Valley lawfirms as instrumental variables, we find significant post-IPO outperformance by firms adopting DCSwith a sunset clause, especially incapacity-based sunset which stipulates that the DCS will ceaseafter founders’ death, incapacitation or departure, compared to non-DCS firms and DCS firms without sunsets. This outperformance is more pronounced for high-tech firms, after Google’s …

Sustaining Patient Portal Continuous Use Intention And Enhancing Deep Structure Usage: Cognitive Dissonance Effects Of Health Professional Encouragement And Security Concerns, Murad Moqbel, Barbara Hewitt, Fiona Fui-Hoon Nah, Rosann M. Mclean

Information Systems Faculty Publications

Sustaining patient portal use is a major problem for many healthcare organizations and providers. If this problem can be successfully addressed, it could have a positive impact on various stakeholders. Through the lens of cognitive dissonance theory, this study investigates the role of health professional encouragement as well as patients’ security concerns in influencing continuous use intention and deep structure usage among users of a patient portal. The analysis of data collected from 177 patients at a major medical center in the Midwestern region of the United States shows that health professional encouragement helps increase the continuous use intention and …

The Role Of Consumer Resilience On Situated Learning, Active Coping And Well-Being While Dealing With Service Experiences: Psychological Flexibility As A Moderator, Mousumi Bose

Journal of Applied Marketing Theory

Extant research has discussed how consumers cope with numerous stressors and how coping can help with their well-being. Additionally, recent research has highlighted the importance of situated learning or learning that takes place in the same context in which it is applied, in the process of coping with stressful service encounters. This research relates to the effect consumer resilience can have on situated learning, active coping and well-being, especially when faced with stressful service situations. Results from an online survey of consumers demonstrated the positive effect of resilience on situated learning that affects active coping through partial mediation. Both situated …

When And Why Consumers Choose Supersized Food?, Asim Qazi, Veronique Cova, Shahid Hussain, Ubedullah Khoso

Research outputs 2022 to 2026

Purpose:

This study aims to achieve three objectives: to explore the perception of consumers about supersized foods (in both pre- and post-consumption scenarios), to identify why consumers prefer supersized options over other available options and to determine the types of situations that push consumers to make such decisions.

Design/methodology/approach:

This qualitative study uses the triangulation of projective methods, coupled with semi-structured interviews with 120 participants. The data was collected from major cities of Pakistan, using a convenient sample of 25 semi-structured interviews, 35 narratives and 60 sentence completions and constructions analyzed by performing thematic analysis.

Findings:

The findings indicate that …

Literaturas En Exhibición: Autores-Show Y Posturas Precarias En El Siglo Xxi Hispanoamericano Neoliberal, Sara Cordon Hornillos

Dissertations, Theses, and Capstone Projects

The consolidation of neoliberalism, the demands of the market, the importance of the image, the possibilities offered by social media, and the ways celebrity is constructed not only favor but also demand the exhibition of the artist.

This dissertation examines for the first time how twenty-first-century Latin American and Spanish authors with sexual, ethnic, gender, or class identities traditionally excluded from the realm of literary distinction employ self-exhibition to engage with the public, thus redrawing the limits of literature. Reflecting critically on the commodification and manipulation of the contemporary authorial figure, as well as the possibilities of agency that certain …

The Impact Of Formality, Integration, And Commitment On The Performance Of Latino-Owned Small Businesses, S. Andrew Starbird, Jill M. Martin, Yacanex Posadas, Alma Gutiérrez

Information Systems and Analytics

Supporting the growth of minority-owned small- and medium-sized enterprises (SMEs) is an important goal in many countries. In the US, Latinos start businesses faster than any other demographic group, yet Latino wealth and income have not kept pace with the broader society. In this study, we explore the impact of different business and owner characteristics on the performance of Latino-owned small businesses. Using a survey of over 200 Latino small business owners in Silicon Valley, we apply ordered logistic regression to measure the effect of several variables on firm revenue. Our findings suggest that in addition to the gender and …

Mediating Role Of Leadership-Led Change In Adoption Of Waste-To-Energy In Nigeria, Jahan Moghadam, Karen Loch, Kamran Khan Niazi

Engaged Management ReView

The use of renewable energy has increased in the past several years. Innovative forms of sustainable alternative energy production, such as solar and wind, are well-recognized energy sources. This paper reviews waste-to-energy (WtE), an innovative and evolving form of renewable energy, and its possible adoption in Nigeria to address this nation’s energy crisis and pollution problem. The theoretical framework of this paper draws from the theory of reasoned action (TRA) and the leadership-led change framework to consider the role of leaders and their influence to adopt WtE. Four factors act as antecedents to the formation of attitudes and subjective norms …

From ‘Homo Economicus’ To ‘Homo Culturalis’: Review Of Irrationally Rational By V. Raghunathan, Milind M. Shrikhande

Markets, Globalization & Development Review

No abstract provided.

Grandchildren Of Ottomans Vs. Children Of Atatürk: A Script On Turkey's Emerging Political Identities Towards 2023, İrem Taştan, Ezgi Karanfil

Markets, Globalization & Development Review

The aim of this script is to take the initiative to open an updated discussion of the ways in which the global ideological market is shaping the collective political identities in the context of contemporary Turkey. We craft two seemingly opposing yet deeply connected political identities, namely the "grandchildren of Ottomans" and the "children of Atatürk", to critically explore the future possibilities for Turkey's contested ideological market.

What Explains Smartwatch Adoption? A Comparative Study Of South Korea And Indonesia, Mufida Sekardhani, Sujin Song

Asia Marketing Journal

Identifying factors that influence consumers’ intentions to adopt a smartwatch has become a major research interest in marketing literature, yet little is known about it in dissimilar cultural settings. The current research employs a comparative study of South Korea and Indonesia, which differ in location and cultural heritage, smartwatch penetration rate, geographic size, level of income, and developmental stage as a country. An extended model of TAM is proposed, and PLS-SEM is employed to test the model on data collected from 262 respondents. The findings indicate that complementary goods and healthtology have positive influences on perceived usefulness and visibility has …

The Effects Of Consumer Loan Application Formats And Advertised Terms On Consumer Borrowing Decisions, Alicia M. Johnson

Graduate Theses and Dissertations

Consumers continue to demonstrate a willingness to accrue more debt. They are also more accepting of increased repayment risk via the acceptance of longer loan terms. Extant research on consumer borrowing consists primarily of experiments designed to assess consumer choices and understand how consumers evaluate loan attributes in relation to one another within consumer borrowing contexts (Kamleitner, Hoelzl, and Kirchler 2012; Ranyard et al., 2006). Thus, prior research examines consumer responses to loan information rather than the generation of loan parameters at the time of financing. With important implications for consumers, marketers of financial products, academic researchers, and federal regulators, …

Young Turkish Tourists’ Religious Tourism Motivations, Perceptions And Intentions About A Religious Destination: The Case Of Konya, Turkey, Yasin Bilim, Sadık Ay

International Journal of Religious Tourism and Pilgrimage

Young tourists represent over 20% of the tourism market and are an important element in current tourism activities. Cultural tourism, encompassing religious tourism, has increased in recent times, however, young tourists exhibit less preference for religious destinations, particularly within their own religions, compared to other options. Their preferences generally lean towards non-spiritual or secular motivations rather than religious based travel motivations. Within this context, this study aims to determine religious tourism motivations, perceptions and related behaviours of young tourists by evaluating their preferences and consumption patterns at religious sites. The study is undertaken on the basis of secondary research supported …

Female Sports Officials And Mental Health: The Overlooked Problem, Jacob K. Tingle, B. L. Jacobs, Lynn L. Ridinger, Stacy Warner

School of Business Faculty Research

Sporting culture often celebrates mental toughness and chides weakness, which can stigmatize mental health issues. While some sport organizations have prioritized addressing mental well-being, referees have been ignored. Referees work in high-pressure environments; thus, the need to understand, destigmatize, and normalize the conversation around mental health within the referee community and the larger sporting system is important. Because the prevalence of stress-related issues is greater for women, this study focused on female referees’ well-being, interviewing 20 female U.S. basketball referees via a hermeneutic phenomenological approach. Participants represented various geographical regions in the United States and officiated at levels ranging from …

Leveraging Dimensions Of Specialized Knowledge In The Theme Park Industry: An Analysis Of Stakeholder Perspectives, Carissa Baker

Findings in Sport, Hospitality, Entertainment, and Event Management

This analysis addresses the value of utilizing multiple knowledge domains when trying to grasp a subject. In this case, the discourses of academia, industry, and fandom can inform one another and prove beneficial to understanding a complex entity like a theme park. The analysis suggests breaking out of silos, embracing interdisciplinary, and engaging in informal and formal relationships between stakeholders with different perspectives.

Consumer Confusion Caused By Nutrition Apps In Product Healthiness Evaluation, Mila Zečević, Petar Gidaković, Vesna Žabkar, Mateja Kos Koklič

Economic and Business Review

Rapid developments in technology and connectedness are influencing how consumers access and use nutrition information. However, this information is not always clear and consistent. The inconsistencies in the information provided to consumers can lead them to uncertainty about which data to use (i.e. consider as correct), especially when different sources of information appear similarly qualified and accurate. This paper aims to highlight the impact of inconsistent information on consumer attitudes. The results of an experiment conducted on a sample of 237 consumers indicate that the inconsistent information, when presented to consumers, influences their attitude in a way that it increases …

Communities And World Heritage Nomination: The Journey Of The Valentia Transatlantic Cable Ensemble, Elizabeth Baxter

Theses

In recent years, the role of communities in the stewardship of World Heritage (WH) sites has been recognised and encouraged by UNESCO. Communities have formally been included in all WH processes from nomination to inscription on the WH List. This case study documents a community-led approach to Ireland’s first industrial WH nomination; The ‘Valentia Transatlantic Cable Ensemble’ (VTCE) on Valentia Island, Co. Kerry. Objectives of this project have been fulfilled through a comprehensive literature review and a qualitative research design. Semi-structured interviews were conducted with members of the Valentia Island community and other stakeholders. Examination and analysis of the data …

A Ten-Year Cross-National Examination Of The Dance Between Intuition And Rationality In Entrepreneurial Processes, C. Troise, D. Matricano, E. Candelo, Leon Schjoedt

International Business and Entrepreneurship Faculty Publications

Entrepreneurs rely, to a degree, on intuition while they also rely on rationality. Both are associated with formation of expectations for new venture creation as well as perseverance of efforts in managing the new venture and its creation. Global Entrepreneurship Monitor data from three distinct countries over a ten-year period are used in logistic regression analysis to find, not unexpectedly, that intuition and rationality vary in impact across countries and over time. While the findings confirm past findings, they also provide intriguing new insights into the dance between intuition and rationality in entrepreneurial processes.

An Ethical Discussion About The Responsibility For Protection Of Minors In The Digital Environment: A State-Of-The-Art Review, Charles Alves De Castro, Aiden Carthy, Isobel Oreilly Dr

Articles

Many ethical questions have been raised regarding the use of social media and the internet, mainly related to the protection of young people in the digital environment. In order to critically address the research question "who is responsible for ethically protecting minors in the digital environment?", this paper will review the main literature available to understand the role of parents, the government, and companies in protecting young people within the digital environment. We employed a holistic process that covers a state-of-the-art review and desk research. The article is divided into four sessions; (1) Government Policies from the European Union (EU) …