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Self, Social, Team, And Situational Factors Influencing Televised Sports Viewership, Donghun Lee, James Zhang, Ketra L. Armstrong, Soon Ho Kim Apr 2011

Self, Social, Team, And Situational Factors Influencing Televised Sports Viewership, Donghun Lee, James Zhang, Ketra L. Armstrong, Soon Ho Kim

Journal of Applied Marketing Theory

This study examined personal, social, and team motives associated with the consumption of televised sports (CTS) while taking into consideration market constraints variables. Research participants (N = 304) were university students who responded to a questionnaire that consisted of four segments: (a) watching televised sports, (b) motives for watching televised sports, (c) situational constraints, and (d) demographics. Semi-structured interviews as an ad hoc study were conducted with additional 22 frequent viewers of televised sports to ensure inclusion of all relevant factors affecting CTS. Multiple regression analyses revealed that self, team, and social motives were significant factors (p < .05) related to CTS. Two situational factors (weather and ticket availability) were found to have a significant (p < .01) impact on the CTS. Findings from the interviews further revealed that four conceptual themes affected CTS: individual-related factors, team-related factors, event-related factors, and media features.


A Study Of The Effect Of Globalisation On The Malaysian Film Production Industry., Herwina Rosnan Mar 2011

A Study Of The Effect Of Globalisation On The Malaysian Film Production Industry., Herwina Rosnan

Student Works (2010-2019)

Studies on the effects of globalisation are extensive. However, the existing literature concerning the effects of globalisation on the film production industry has been largely the interest of scholars from cultural studies, media and/or communications fields of study. Much of their concerns pertain to the spread of cultural homogeneity and the effects of culture, particularly that of film consumption, on citizens or local audiences. Although cultural industries have become one of the most dynamic emerging sectors in world trade studies, many developing countries have not given fair attention to their film industries due to the priority given to other sectors. …


Exploring The Fundamental Paradox Of Being An Organizational Leader, Michael E. Cafferky Feb 2011

Exploring The Fundamental Paradox Of Being An Organizational Leader, Michael E. Cafferky

Faculty Works

This paper explores a fundamental, universally experienced leadership tension of caring for the needs of the individual and caring for the needs of the organization. The paper draws a distinction between the three concepts of paradox, dilemma and tradeoff. It describes the nature of the individual-community tension. It reviews the tension from the perspective of management scholarship and themes found in Biblical theology. The exploration reviews some of the issues that Christian leaders face as they attempt to manage this tension. It concludes by offering implications for leadership education.


Culturally Universal Or Culturally Specific: A Comparative Study Of The Anticipated Female Leadership Styles In Taiwan And The United States, Chin-Chung Chao, Dexin Tian Feb 2011

Culturally Universal Or Culturally Specific: A Comparative Study Of The Anticipated Female Leadership Styles In Taiwan And The United States, Chin-Chung Chao, Dexin Tian

Communication Faculty Publications

Guided by Bass and Avolio’s leadership frameworks and Hofstede’s modified cultural dimensions, the present cross-cultural study aims to compare and explore the relationships between cultural values and anticipated female leadership styles in non-profit organizations in Taiwan and the US. Regression and t-test analyses of 307 participants in 138 Rotary Clubs in the two societies reveal two research findings. First, Rotary Club members in Taiwan have higher scores in all the cultural dimensions of collectivism, masculinity, and life-long relationships than their US counterparts. Second, transformational leadership proves to be the most anticipated leadership style among Rotary Club members in both cultures. …


Understanding Generational Diversity In The Workplace: What Resorts Can And Are Doing, A. Scott Rood Jan 2011

Understanding Generational Diversity In The Workplace: What Resorts Can And Are Doing, A. Scott Rood

Journal of Tourism Insights

The purpose of this exploratory study is to examine generational diversity issues within the resort industry in order to develop management strategies that can be employed to increase intergenerational understanding, morale and improve productivity. Data for this study were collected through a self administered questionnaire completed by resort managers. Findings suggest generational differences do exist and that managers can improve morale and productivity by understanding and incorporating these differences.


Developmental Leadership: A New Perspective For Human Resource Development, Paul Shelton Jan 2011

Developmental Leadership: A New Perspective For Human Resource Development, Paul Shelton

Faculty Publications - College of Business

Research indicates that numerous variables influence an organization’s ability to change and innovate. There is a need to understand a leadership model that focuses on the aspects of human resource development (HRD). Furthermore, it is important for the HRD model of leadership to foster and support creativity and innovation in organizations. In response to this need, this article identifies and explains a developmental leadership model rooted within the HRD framework of organized learning, change, interventions, and development. The focus of this work is to discuss how a developmental leadership style can generate new perspectives in HRD that translate to innovation …


A Servperf Model Of The Vietnamese Banking Industry, Quoc Cuong Nguyen, Sirion Chaipoopirutana, Howard W. Combs Jan 2011

A Servperf Model Of The Vietnamese Banking Industry, Quoc Cuong Nguyen, Sirion Chaipoopirutana, Howard W. Combs

Faculty Publications

Customer loyalty is an important factor which has a significant effect on the profitability of the firm. The cost of keeping an existing customer to stay with the firm is much lower than the cost of acquiring a new customer. The purpose of this research is to build and test a model of factors effecting customer loyalty in Vietnamese banking industry. The data was obtained by distributing questionnaire to 400 bank customers in Ho Chi Minh City, Vietnam and analyzed by structural equation modeling (SEM). The results indicated that customer loyalty is positively and significantly influenced by perceived service quality …


Suffolk Business Alumni Magazine, Fall 2011, Sawyer Business School Jan 2011

Suffolk Business Alumni Magazine, Fall 2011, Sawyer Business School

Suffolk University Business School Alumni Magazine

No abstract provided.


Entrepreneurship In The Creative Industries: An International Perspective, Lori Wagner Jan 2011

Entrepreneurship In The Creative Industries: An International Perspective, Lori Wagner

New England Journal of Entrepreneurship

Book review by Lori Wagner.

Henry, Colette, ed. Entrepreneurship in the Creative Industries: An International Perspective. Cheltenham, UK and Northampton, MA: Edward Elgar Publishing, 2007. ISBN 9781845426101


Encroaching On Freedoms? Values Related To Freedom And Readiness To Accept Social Marketing Activities In Australia And Japanese Students, Kaoru Nosaka Jan 2011

Encroaching On Freedoms? Values Related To Freedom And Readiness To Accept Social Marketing Activities In Australia And Japanese Students, Kaoru Nosaka

Theses: Doctorates and Masters

Do Australian and Japanese university students feel that social marketing is encroaching on their freedoms or empowering them? For example, how do they react to social marketing messages such as ‘Don’t Drink and Drive’ and ‘Reduce, Reuse, Recycle’? Social marketing activities include advocating for environmental change, laws, and regulations as well as making recommendations to individuals to change behaviours to promote the good of society; however, some people believe that such activities are attempts to control people, infringing upon their individual freedom. While behavioural models and theories have recognised the influence of an individual’s predisposition towards a recommended behaviour (such …


A Comparative Analysis Of The Attitudes Toward Women Managers In China, Chile, And The United States, Carol M. Sanchez, Robert Scherer, Rajshekhar G. Javalgi, Lorena Pradenas Rojas, Victor Parada Daza, Chi-En Hwang, Wu Yan Jan 2011

A Comparative Analysis Of The Attitudes Toward Women Managers In China, Chile, And The United States, Carol M. Sanchez, Robert Scherer, Rajshekhar G. Javalgi, Lorena Pradenas Rojas, Victor Parada Daza, Chi-En Hwang, Wu Yan

Peer Reviewed Articles

Purpose: The purpose of this paper is to determine if stereotypical perceptions of women as managers existed among men and women in three cultural settings: the U.S., China and Chile. Based on the extant literature, hypotheses were developed and tested.

Design/Methodology Approach : Participants in our study were students enrolled in degree programs. The data was collected from the U.S., China and Chile. Using the women as mangers scale (WAMS), the study explores attitudinal dimensions. Further, gender and country effects were identified at both multivariate and univariate levels.

Findings: The findings show that stereotypical perceptions of women as mangers exist …


The Effect Of Culture On The Implementation Of International Financial Reporting Standards, Mitchell A. Skotarczyk Jan 2011

The Effect Of Culture On The Implementation Of International Financial Reporting Standards, Mitchell A. Skotarczyk

CMC Senior Theses

As globalization increases at a blistering pace, more and more business entities continue to get involved in cross-border capital investments. A considerable cost can be applied to these types of transaction for the translation of financial statements prepared under dissimilar accounting guidelines into a comparable form. There exist a multiple number of accounting systems that create these dissimilarities, because accounting is a language of business that has been created by society to provide information as to the economic health of an entity. Similar to any other language, varying types of “accounting language” are used across different regions of the globe …


A Comparison Of Leadership Traits Across Countries: Taiwan And United States, Chi-Shou Justin Yang Jan 2011

A Comparison Of Leadership Traits Across Countries: Taiwan And United States, Chi-Shou Justin Yang

University of Kentucky Master's Theses

With the rise of new technologies, geographical and political boundaries between companies are disappearing. Managers within multinational organizations are faced with the challenge of adapting to new paradigms of leadership while leading employees who may share different backgrounds. With businesses becoming more globalized, it is important to know and understand how to lead and interact with people from other cultures. The purpose of the study is to explore and describe similarities or differences with managers from the United States and managers from Taiwan in relation to the 29 leadership traits overall as well as at individual management levels. As a …


Cross Cultural Variables: Evaluating Employee Attitudes Across Four Regions Of Asia, Europe, North And Latin America, Martin Brockerhoff, Jeanine K. Andreassi Ph.D. Jan 2011

Cross Cultural Variables: Evaluating Employee Attitudes Across Four Regions Of Asia, Europe, North And Latin America, Martin Brockerhoff, Jeanine K. Andreassi Ph.D.

WCBT Working Papers

There has been an explosion of businesses moving operations overseas, setting up international joint ventures and establishing multinational enterprises. This trend has led organizational researchers as well as corporations to explore the implications of cultural differences in managing a workforce. Can the same Western management practices be used as effectively with employees in Asia as in North America? Does the application of Western management principles in multinationals affect aspects of job satisfaction in non-Western countries? This poster reports the findings from two exploratory analyses on the relationship between job attitudes and the geographic/cultural setting of business organizations. The first analysis …


The Effect Of Word-Of-Mouth On The Purchase Of Genuine And Counterfelt Luxury Brands : The Roles Of Attitude Functions, Wei Wang Jan 2011

The Effect Of Word-Of-Mouth On The Purchase Of Genuine And Counterfelt Luxury Brands : The Roles Of Attitude Functions, Wei Wang

Lingnan Theses

This research aims to investigate the effect of word-of-mouth (WOM) on the purchase of genuine and counterfeit luxury brands with a focus on the roles of attitude functions, product type, valence of WOM, and brand popularity. It consists of two experimental studies. Study 1 examines the effect of WOM on the purchase of luxury brands and attempts to investigate the mediating role of attitude functions in the relationship between WOM and purchase intentions for luxury brands, with regard to different product types and valence of WOM. Study 2 compares the effects of WOM communications with traditional advertising on the purchase …


Representing ‘The Real’: Realism And Visual Culture In Tourism, Leisure And Ethnography, Ian Gilhespy, Dave Harris Jan 2011

Representing ‘The Real’: Realism And Visual Culture In Tourism, Leisure And Ethnography, Ian Gilhespy, Dave Harris

Journal of Tourism Consumption and Practice

The collection and use of visual evidence is widespread in a wide range of academic and professional activities. The paper explores the similarities and differences of a range of related phenomena: realism, documentary and authenticity. The status of the ‘realism effect’ is evaluated in a range of leisure activities with an emphasis on tourism and the significance of realist texts in popular culture in narrative and nonnarrative forms. The creative treatment of the representation of reality in the documentary tradition is highlighted. The paper emphasises the pleasures to be gained from ‘experiencing the real’ using semiotics and film theory, in …


Assessing Business Students' Sensitivity To Diversity Issues Within In A Msi: Implications For Continuous Curriculum Improvement, Dianna Blankenship, Gerald Hollier, Irma S. Jones, Marvin Lovett Jan 2011

Assessing Business Students' Sensitivity To Diversity Issues Within In A Msi: Implications For Continuous Curriculum Improvement, Dianna Blankenship, Gerald Hollier, Irma S. Jones, Marvin Lovett

Teaching and Learning Faculty Publications

Demonstration of cultural context diversity in business programs is essential to obtain and maintain AACSB accreditation. For minority serving institutions (MSI) knowledge of business students' awareness of and sensitivity to diversity issues is crucial in order that a wide variety of perspectives may be included in all business courses and activities. The purpose of this study was to assess the existing levels of awareness among MSI business students toward issues of diversity. Study results are presented, implications for AACSB “continuous improvement” through microcurriculum revisions are discussed, and suggestions for including diversity in MSI business courses are also provided.


Communication Channels Utilized By Emirati Females To Enact Leadership, K. Kathleen O'Neill Jan 2011

Communication Channels Utilized By Emirati Females To Enact Leadership, K. Kathleen O'Neill

Antioch University Dissertations & Theses

The purpose of this exploratory study was to identify the communication channels six Emirati females concurrently employed in organizations in Abu Dhabi, United Arab Emirates in which they had supervisory responsibilities; formal, legitimate authority; and positional leadership roles recalled using with their direct reports to enact leadership. In particular, the study attempted to ascertain the reasons for the selection of communication channels when engaged in downward communication with organizational subordinates. Data were collected via three interviews with each participant over a four week period. Interviews were conducted both face-to-face and via telephone. Data were analyzed via thematic content analysis to …


Global Outsourcing: A Study Of Student Attitudes, Michael P. Mcdonald, Darrell Parker, Angela M. Leverett, Sara J. Grimes, John Leaptrott Jan 2011

Global Outsourcing: A Study Of Student Attitudes, Michael P. Mcdonald, Darrell Parker, Angela M. Leverett, Sara J. Grimes, John Leaptrott

Management: Faculty Publications

The practice of global outsourcing by U.S.A. companies is frequently the source of heated debate. Recently a Wall Street Journal-NBC News poll found that 86% of Americans believe that outsourcing is the number one factor contributing to the country’s continuing economic distress. This study presents the results of a survey designed to assess the attitudes toward global outsourcing among business students and non business students at a large regional university in the Southeast U.S.A. A survey of attitudes toward global outsourcing was administered to 284 undergraduate and graduate students. Descriptive statistics, frequencies and MANOVA methods were used to analyze the …


The Role Of Leadership In Safety Performance And Results, Halina E. Caravello Jan 2011

The Role Of Leadership In Safety Performance And Results, Halina E. Caravello

Walden Dissertations and Doctoral Studies

Employee injury rates in U.S. land-based operations in the energy industry are 2 to 3 times higher relative to other regions in the world. Although a rich literature exists on drivers of safety performance, no previous studies investigated factors influencing this elevated rate. Leadership has been identified as a key contributor to safety outcomes and this grounded theory study drew upon the full range leadership model, situational leadership, and leader-member exchange theories for the conceptual framework. Leadership aspects influencing safety performance were investigated through guided interviews of 27 study participants; data analyses included open and axial coding, and constant comparisons …


Picturing Flag Violence In Civil War Sheet Music: The Case Of “Down With The Traitors’ Serpent Flag”, Kenneth Hartvigsen Jan 2011

Picturing Flag Violence In Civil War Sheet Music: The Case Of “Down With The Traitors’ Serpent Flag”, Kenneth Hartvigsen

Faculty Publications

Published in Chicago in 1861, “Down with the Traitors’ Serpent Flag” is one of thousands of political parlor songs from the American Civil War. Many of these songs are unremarkable musically and were preserved in homes, archives, and museum collections largely for their vibrant illustrations. In my presentation I examine this song’s lithographic cover illustration—a Union soldier grinding a Confederate flag into the dust—within a broader discourse of Civil War flag imagery taken from songs, political cartoons, and cartes-de-visite.

Compelling secrets exist within this colorful image that may not first meet the eye; to uncover these meanings along with the …


The Love Of Money Is The Root Of All Evil: Pay Satisfaction And Cpi As Moderators, Thomas Li Ping Tang, Toto Sutarso, Mahfooz A. Ansari, Vivien Kim Geok Lim, Thompson Sian Hin Teo, Fernando Arias-Galicia, Ilya Garber, Peter Vlerick, Jian Liang, Adebowale Akande, Michael W. Allen, Abdulgawi Salim Alzubaidi, Mark G. Borg, Brigitte Charles-Pauvers, Bor Shiuan Cheng, Randy K. Chiu, Linzhi Du, Consuelo Garcia De La Torre, Rosario Correia Higgs, Abdul Hamid Safwat Ibrahim, Chin Kang Jen, Ali Mahdi Kazem, Kilsun Kim, Roberto Luna-Arocas, Eva Malovics, Alice S. Moreira, Richard T. Mpoyi, Anthony Ugochukwu Obiajulu Nnedum, Johnsto E. Osagie, Aahad M. Osman-Gani, Mehmet Ferhat Özbek, Allen F. Stembridge Jan 2011

The Love Of Money Is The Root Of All Evil: Pay Satisfaction And Cpi As Moderators, Thomas Li Ping Tang, Toto Sutarso, Mahfooz A. Ansari, Vivien Kim Geok Lim, Thompson Sian Hin Teo, Fernando Arias-Galicia, Ilya Garber, Peter Vlerick, Jian Liang, Adebowale Akande, Michael W. Allen, Abdulgawi Salim Alzubaidi, Mark G. Borg, Brigitte Charles-Pauvers, Bor Shiuan Cheng, Randy K. Chiu, Linzhi Du, Consuelo Garcia De La Torre, Rosario Correia Higgs, Abdul Hamid Safwat Ibrahim, Chin Kang Jen, Ali Mahdi Kazem, Kilsun Kim, Roberto Luna-Arocas, Eva Malovics, Alice S. Moreira, Richard T. Mpoyi, Anthony Ugochukwu Obiajulu Nnedum, Johnsto E. Osagie, Aahad M. Osman-Gani, Mehmet Ferhat Özbek, Allen F. Stembridge

Faculty Publications

By incorporating pay satisfaction at Level 1 and Corruption Perceptions Index (CPI) at Level 2, we investigated the relationship between the love of money and self-reported corrupt intent among 6,382 managers in 31 geopolitical entities across six continents. Our significant cross-level three-way interaction effect showed that for managers with high pay satisfaction, the intensity (slope) of the love of money to corrupt intent relationship was almost identical in high or low CPI entities but the former had the lowest magnitude of corrupt intent, whereas the latter had the highest. For those with low pay satisfaction, the slope was the steepest …


Reading Your Counterpart: The Benefit Of Emotion Recognition Accuracy For Effectiveness In Negotiation, Hillary Anger Elferbein, Maw Der Foo, Judith White, Hwee Hoon Tan, Voon Chuan Aik Dec 2010

Reading Your Counterpart: The Benefit Of Emotion Recognition Accuracy For Effectiveness In Negotiation, Hillary Anger Elferbein, Maw Der Foo, Judith White, Hwee Hoon Tan, Voon Chuan Aik

Research Collection Lee Kong Chian School Of Business

Using meta-analysis, we find a consistent positive correlation between emotion recognition accuracy (ERA) and goal-oriented performance. However, this existing research relies primarily on subjective perceptions of performance. The current study tested the impact of ERA on objective performance in a mixed-motive buyer-seller negotiation exercise. Greater recognition of posed facial expressions predicted better objective outcomes for participants from Singapore playing the role of seller, both in terms of creating value and claiming a greater share for themselves. The present study is distinct from past research on the effects of individual differences on negotiation outcomes in that it uses a performance-based test …


Information Quality On The World Wide Web: A User Perspective, Jaikrit Kandari Dec 2010

Information Quality On The World Wide Web: A User Perspective, Jaikrit Kandari

Department of Industrial and Management Systems Engineering: Dissertations, Theses, and Student Research

Information Quality has emerged as an important measure for the success of Information Systems. At the same time the World Wide Web has established itself as the key infrastructure for information administration, exchange, and publication. Users are getting information from the web at the click of a button however they must filter sub-standard information before they can use quality content. Researchers have aimed to address this problem by suggesting various information quality frameworks. Research till date has seen twenty important Information Quality (IQ) frameworks emerge. These models though varied in their approach and application share a number of characteristics regarding …


Fortifying Leisure: A Qualitative Investigation Of Family Leisure In Uganda, Rachel Adams Mcgovern Nov 2010

Fortifying Leisure: A Qualitative Investigation Of Family Leisure In Uganda, Rachel Adams Mcgovern

Theses and Dissertations

The purpose of this study was to examine leisure patterns and meanings of leisure among families in the developing East African nation of Uganda, in response to recent calls for more non-Western leisure studies (Chick, 1998; Iwasaki, Nishino, Onda & Bowling, 2007). The three focus questions answered in this study were: (a) what do Ugandans from the Mukono District think leisure is? (b) how is family leisure, in their terms, happening? and (c) in what ways do they think family leisure is important? This study utilized a grounded theory methodology (Glaser & Strauss, 1978) with qualitative data analysis methods. Sixty-eight …


A Cross-Cultural Investigation Of Generational Differences In Values Between Hispanics In The United States And Four Latin American Countries, Edward Francis Murphy, Julia Teahen, Regina A. Greenwood Oct 2010

A Cross-Cultural Investigation Of Generational Differences In Values Between Hispanics In The United States And Four Latin American Countries, Edward Francis Murphy, Julia Teahen, Regina A. Greenwood

HCBE Faculty Presentations

We examined similarities and differences in generational values and value orientation of 4,952 working adults in Argentina, Brazil, Colombia, and Mexico as compared to those of US Hispanics. US Hispanics demonstrated a primary value orientation of High Social/High Moral that is different from the four Latin American countries but closer to respondents from Argentina and Brazil because their primary value orientation type matches the secondary value orientation type of US respondents. Additionally, generational value schema was more similar in Latin American countries than in the US. Implications of these findings, study limitations and recommendations for further research are also discussed.


The Effect Of Institutional And Cultural Factors On The Perceptions Of Earnings Management, Marshall A. Geiger, Joyce Van Der Van Der Laan Smith Oct 2010

The Effect Of Institutional And Cultural Factors On The Perceptions Of Earnings Management, Marshall A. Geiger, Joyce Van Der Van Der Laan Smith

Accounting Faculty Publications

In this study we examine the effect of stakeholder orientation versus shareholder orientation, and the level of cultural secrecy on individuals’ perceptions of earnings management practices. Examining perceptions from 1,260 participants from 13 countries indicates that individuals from stakeholder-oriented institutional back- grounds were less accepting of earnings management, including both accounting earn- ings management and operating earnings management activities, than participants from shareholder-oriented institutional backgrounds, and that individuals from secretive cultures were more accepting of both types of earnings management activities. Our findings provide evidence of the anticipated perceptual differences across countries with respect to earnings management and suggest the …


Exploration Of Chinese Consumer Complaint Behavior In The Hospitality Industry, Meng Li Oct 2010

Exploration Of Chinese Consumer Complaint Behavior In The Hospitality Industry, Meng Li

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper will examine all the factors that would influence Chinese consumer complaint decision-making and choice of complaint response, particularly in the hospitality setting. In addition, it will also explain the most prevalent Chinese cultural values and analyze the potential impact of these values on the Chinese consumer complaint behavior in the hospitality industry. In other words, this paper will examine how consumer complaint behavior would vary under the Chinese cultural influence within the hospitality industry. In the end, the paper will propose a conceptual model of Chinese consumer complaint behavior in the hospitality industry. Such a model is to …


How Arrogant Are Sales And Marketing Professionals: Perceptions Of Business Students, Art Weinstein, Margaret Britt, Joseph Balloun, Perry Haan Sep 2010

How Arrogant Are Sales And Marketing Professionals: Perceptions Of Business Students, Art Weinstein, Margaret Britt, Joseph Balloun, Perry Haan

Journal of Applied Marketing Theory

Arrogance is a problem in business and other sectors of American society. This multi-university study assessed more than 500 business students’ perceptions of arrogance in sales and marketing environments. It also probed the arrogance issue in 12 other professions (five business-related and seven non-business occupations). Sales professionals were perceived as being more arrogant than marketers. Gender, ethnicity, and school type were found to be predictors of arrogance in marketing positions. Overall, sales were in the middle-of-thepack with respect to perceived arrogance (several professions were more arrogant and several professions were less arrogant), while marketers were considered relatively nonarrogant. Implications of …


Context-General And Context-Specific Determinants Of Online Satisfaction And Loyalty For Commerce And Content Sites, Rakesh Kumar Niraj Aug 2010

Context-General And Context-Specific Determinants Of Online Satisfaction And Loyalty For Commerce And Content Sites, Rakesh Kumar Niraj

Faculty Scholarship

We use the context-general and context-specific factor approach to examine the generalizability of satisfaction and loyalty models across two disparate online contexts -- online retailing and content site browsing. Our conceptual models include the moderating effects of user-characteristic Web expertise, besides main effects of Web site factors and Web expertise. Results indicate that satisfaction and loyalty judgments are sensitive to both context-general and context-specific determinants, as well as to some interactions between them. Among context-general determinants, ease of use and customer service are positively related to satisfaction, Web community to loyalty, and Web expertise to both satisfaction and loyalty. Flow, …