Digital Commons Network^™

Health Insurance Literacy Among College Students At The University Of South Carolina, Emma J. Smith, Lorie Donelle Phd, Rn, Fcan, Robin Dawson

Caroliniana Undergraduate Research Journal

Purpose: This study aims to investigate the health insurance literacy skills of graduate college students and undergraduate college students.

Methods: A cross-sectional research design incorporated a 20-item questionnaire to examine college students’ knowledge of common health insurance terms and definitions, as well as their perceived understanding of health insurance. Descriptive analyses were conducted of participant demographics, health insurance literacy scores were summarized, and common health insurance policies were tested through a readability checker.

Results: The majority of students were between the ages of 18-25 and undergraduate students. More than half of the participants were female, and more …

Inventory Management And Radio Frequency Identification Utilization In Healthcare, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Chatgpt In Higher Ed: How To Navigate And Incorporate, Emory Hiott, Darin Gerdes

Atlantic Marketing Association Proceedings

No abstract provided.

Faculty, Be The Nudge For Your Students’ Personal Brand!, Michelle Carpenter

Atlantic Marketing Association Proceedings

No abstract provided.

Essays On Impact Investing And Sovereign Wealth Funds, Joy Namhee Wilkinson

Electronic Theses and Dissertations 2020 - Present

This dissertation examines how impact investment capital is allocated and structured, focusing on geographic targeting, investor heterogeneity, and the participation of sovereign wealth funds (SWFs). The first essay investigates the geographic determinants of impact investments, assessing whether they flow to communities with lower economic connectedness—a proxy for economic mobility. It further explores how the location and type of co-investors influence investment characteristics, investor monitoring, and exit outcomes, shedding light on how traditional and impact investors interact and shape investment outcomes. The second essay examines the role of SWFs in impact investing. It analyzes the channels through which SWFs deploy impact …

Digital Transformation And Market Microstructure: Analyzing The Impact Of Algorithmic Trading On National Stock Exchange Of India Price Discovery Mechanisms Through Complex Systems Theory., Mukesh Bhaskar Ahirrao, Harshal Anil Salunkhe, Vishal Sunil Rana

Northeast Journal of Complex Systems (NEJCS)

Abstract

This research examines the evolution of market microstructure at the National Stock Exchange of India (NSE) from 2020 to 2024, a period characterized by substantial growth in algorithmic trading from 35% to 44% of total trading volume. Using market microstructure data and analytical techniques grounded in complex systems perspectives, the study documents temporal patterns in price discovery, liquidity, volatility, and market efficiency associated with this digital transformation.

The analysis reveals several notable changes in market characteristics. Transaction costs improved significantly, with bid-ask spreads declining by 23.4% and market depth increasing by 18.1%. Price adjustment half-life decreased by 50%, indicating …

Social Media Influencer Perceived Source Credibility Scale Validation And Consumer Attitudes Toward The Brand: An Exploratory Study In Urban India, James E. Stoddard, Christy M. Cook, Lubna Nafees

Atlantic Marketing Association Proceedings

No abstract provided.

The Interaction Of Front-Of-Package Food Processing Claims And Disclosures For Ultra-Processed Products, Scot Burton, Garrett Rybak

Atlantic Marketing Association Proceedings

No abstract provided.

Bridging The Gap: Perception And Certainty, Elizabeth C. Alexander, Monisha Gupta, Paige Leonard

Atlantic Marketing Association Proceedings

No abstract provided.

Ceo Integrity And Entrepreneurial Orientation: Role Played By Marketing Power And Compensation, Prachi B. Gala, Saim Kashmiri

Atlantic Marketing Association Proceedings

No abstract provided.

Whose Job Is It To Foster Inclusivity In Higher Ed? Everyone!, Michelle Carpenter, Kaitlyn Ukleja

Atlantic Marketing Association Proceedings

No abstract provided.

Generating Clicks: Display Advertising Within Social Media, Thomas Tanner, Ronda Mariani

Atlantic Marketing Association Proceedings

No abstract provided.

Explaining The Privacy Paradox Using Social Justice Theory, Mona Sinha, Jennifer Hutchins, David Burns

Atlantic Marketing Association Proceedings

No abstract provided.

Charm Pricing In Real Estate: Impact By Price Segment And Market Conditions, Jason Beck, Lindsay Levine, Michael Toma

Atlantic Marketing Association Proceedings

No abstract provided.

Mental Model Dilemma Of Technological Shifts And Generational Gaps? Incorporated From The Musings Of An Octogenarian, Madhavi Chakrabarty

Atlantic Marketing Association Proceedings

No abstract provided.

Is Customer Always Right? A Common Service-Related Issue In The Sport Arenas, Steve Chen, Christy L. Trent, William Wellman, Jose P. Garcia

Atlantic Marketing Association Proceedings

No abstract provided.

Stimulus Codability And Attribute Typicality On Attitudes, Tommy Hsu, Chris Shao

Atlantic Marketing Association Proceedings

No abstract provided.

Supply Chain And Warehouse Management Strategies In The Western Pa Grocery Industry, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

What’S In A Name? Public Perceptions Of Multi-Level Marketing, Robert A. Peterson

Atlantic Marketing Association Proceedings

No abstract provided.

Arum–D Nexus: Adaptive Reflexive Urban Metabolism For Complex Construction And Demolition Waste Governance In Bengaluru, Talat Naaz, Rosewine Joy

Northeast Journal of Complex Systems (NEJCS)

Urban material systems exhibit nonlinear dynamics governed by feedback, adaptation, and emergent coupling among institutions, markets, and behaviors. Construction and demolition (C&D) waste in Bengaluru is a great example of such complexity, where fragmented regulation, informal actors, and digital asymmetries coalesce into unstable waste flows and resource leakages. This study conceptualizes Bengaluru’s C&D waste system as a Complex Adaptive System (CAS), where institutional, market, behavioral, and metabolic subsystems co-evolve through nonlinear feedback interactions. A meta-analysis of secondary literature combined with benchmarking of government datasets is used to evaluate two key complexity indicators, i.e., response speed and feedback density. The advancement …

Exploring The Possibility Of A Salary Floor In Major League Baseball (Mlb), Tyler Michael Jones

Masters Theses

This non-experimental quantitative study examined the relationship between team payroll disparities, fan engagement, and perceptions of fairness in Major League Baseball (MLB). Guided by Competitive Balance Theory, the study sought to determine if perceived fairness influenced fan support for the implementation of a salary floor, and whether those attitudes differed across demographic and team context. Data were collected from 200 adult MLB fans residing in the United States and Canada using an online survey distributed via social media platforms. The instrument included demographic items and Likert-scale measures assessing fairness perceptions, fan engagement, and policy support. Data were analyzed using hierarchical …

Design And Implementation Of A Customer Retention And Voice Ai System For El Nopal, Brando Medina

Undergraduate Theses

This Honors Applied Thesis documents the design and implementation of a live Customer Retention and Voice AI System for El Nopal, a full-service restaurant, to improve customer follow-up, routine communication handling, and cross-channel engagement. The project was developed for El Nopal’s Tyler Center location on Taylorsville Road and focused on building a practical artifact rather than primarily evaluating long-term business outcomes. The completed v1 system consists of three modules: a Customer Retention System centered on a QR-based VIP rewards workflow, a Voice AI System for routine phone support, and a Cross-Channel Integration Layer that connects voice interactions to CRM-based SMS …

Hurdles To Retirement Security: Exploring Race, Religion, And Savings Behavior, Mamoud A. Jalloh, Sedefka Beck

Midwest Social Sciences Journal

Retirement savings have become increasingly central to household financial security as defined contribution plans replace traditional pensions. Using nationally representative data from the 2019 Panel Study of Income Dynamics, this study applies a double‑hurdle model to examine the distinct factors shaping participation in retirement plans and contribution intensity. Results reveal persistent racial and ethnic inequalities: Hispanic, Black, and Mixed‑Race workers are significantly less likely to save and contribute markedly less than White workers, even after accounting for income, wealth, and employment characteristics. Religious affiliation also influences savings behavior, with Jewish contributors saving more and several other groups saving less than …

Economic Independence And Professional Legitimacy: Colorado Businesswomen Of The 19th Century, Tyler Brinn Hobbs Freytag

Doctoral Dissertations and Projects

This dissertation examines the tension between legal reform and lived reality for women in Colorado during the late nineteenth and early twentieth centuries. Although Colorado became the second state to grant women suffrage in 1893 and was widely celebrated as a national leader in women’s rights, the experiences of three influential women—Augusta Louise Tabor, Mary Elitch Long, and Mary Florence Lathrop—demonstrate how legal progress often failed to translate into genuine social, economic, or professional equality. Using a multidisciplinary analysis of primary sources, including court records, newspapers, diaries, and legislative documents, this study explores the disconnect between written law, its application, …

Geopolitical Trade Dynamics: Assessing Global Supply Chain Risks Within International Business Environments, Thomas E. Carver Iii

Doctoral Dissertations and Projects

With global economics and worldwide markets changing at a rapid pace the need to review how this effects global supply operations, risk management, and operational controls is a tactical and strategic component of organizational management. These types of international business arrangements require diversification to the supply chain networks, partnerships, and value chains in all businesses that are doing trade abroad. Geopolitics brings uncertainty to any supply chain organization and having awareness of policy, compliance, and technology strategy are key contributors during the study exploration. Having highly skilled human resource talent to support operational throughput is included in this study to …

Solving Wordle Using Information Theory, Talal Aladaileh, Donald Stephens, Mallak Alqaisi, Congyu Wu

Northeast Journal of Complex Systems (NEJCS)

Wordle, a popular word-guessing game, challenges players to identify a five-letter secret word through iterative guesses and feedback on letter placement. The players must figure out the secret word within six guesses. After each guess, the letters will be color-coded based on different criteria. Optimizing the choice of guesses is critical for maximizing success within the limited attempts allowed. In this study, the application of Shannon entropy is explored as a strategy for selecting words that maximize information gain at each step of the game. By quantifying the uncertainty reduction achieved by potential guesses, this method prioritizes words that are …

Behavioral Biases As Drivers Of Complexity In Stock Markets: An Agent-Based Modeling Approach, David Joseph Dr, Alwin Joseph, Blesson James, Kajal Dass

Northeast Journal of Complex Systems (NEJCS)

By modeling financial systems as Complex Adaptive Systems, this study investigates how behavioral biases influence emergent complexity in stock markets. The study integrates heterogeneous agents, such as rational traders, herding agents, overconfident traders, and anchoring/disposition-driven investors, within a Limit Order Book framework calibrated to both U.S. and Indian market conditions using an Agent-Based Modeling (ABM) approach implemented through the high-fidelity ABIDES simulation environment. Price dynamics, volatility patterns, and liquidity structures were analyzed by Monte Carlo simulation experiments with different behavioral compositions. The results show that behavioral biases cause nonlinear price reactions, produce heavy-tailed return distributions that distort order-book complexity, and …

Spatial Future Ahead! Augmented Reality And Anticipated Life Consequences, Sergio Barta, Reto Felix, Chris Hinsch, Mahdokht Kalantari, Nina Krey, Philipp A. Rauschnabel

Marketing Faculty Publications

Purpose: This study explores how initial exposure to immersive spatial computing experiences using AR headsets generates lasting inspiration and shapes consumers expected long-term life consequences (i.e., enhancement of reality, perceived substitutability and social impact).

Design/methodology/approach: The study uses a time-lagged research design based on 148 first-time users of spatial computing devices (AR headsets). Respondents were interviewed once shortly after being exposed to AR and a few days later. Data is analyzed using partial least squares structural equation modeling (PLS-SEM).

Findings: Users' immediate “inspired-by” experiences predict increased “inspired-to” intentions days later. Such inspiration translates into anticipated consequences such as virtually customizing …

The Impact Of Alumni Engagement: Exploring Perceived Value And Alumni-University Identification, Martyna Bielskyte, Dominyka Venciute, Ricardo Fontes Correia, Anita Radon, Joseph Reardon

Atlantic Marketing Association Proceedings

No abstract provided.

Translation Quality As A Cue: Effects On Fair Price Perceptions And The Moderating Role Of Consumer Traits, Chiara Marinelli, Marco Balzano, Guido Bortoluzzi

Atlantic Marketing Association Proceedings

No abstract provided.