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Articles 961 - 990 of 72360
Full-Text Articles in Entire DC Network
Toward Greater Wellbeing: Student-Guided Strategies For Improving Sport And Recreation Engagement, Vinu Selvaratnam, Laura Wood, Ryan Snelgrove
Toward Greater Wellbeing: Student-Guided Strategies For Improving Sport And Recreation Engagement, Vinu Selvaratnam, Laura Wood, Ryan Snelgrove
Journal of Applied Sport Management
Despite widespread recognition of campus recreation as a key contributor to student well-being, many university students remain underactive, even when programming is available. This study explores student-generated strategies for improving participation in campus recreation, drawing on open-ended responses from 182 undergraduates at a large Canadian university. Using thematic content analysis and chi-square comparison, we examine how suggestions differ between students who report being sufficiently active and those who do not. Seven core themes emerged, with underactive students more likely to identify structural barriers such as inconvenient scheduling, limited facility access, and insufficient communication. These suggestions are interpreted through the Leisure …
From People To Algorithms: Does Bpm Maturity Shape An Ai-Ready Workforce?, Piotr Sliż, Jędrzej Siciński, Beata Jackowska
From People To Algorithms: Does Bpm Maturity Shape An Ai-Ready Workforce?, Piotr Sliż, Jędrzej Siciński, Beata Jackowska
European Management Studies
Purpose: Introducing AI into an organization should not be limited to technological implementation alone. It also requires a coherent management framework that supports this transformation – especially regarding the workforce. The research focuses on the question: What are the relationships between BPM maturity, AI implementation, and workforce maturity in the organizations studied? The main objective is to examine how these three elements interact and what this means for organizations aiming to build readiness for AI-driven change.
Design/methodology/approach: To explain the relationships between BPM maturity, AI implementation, and workforce maturity, a survey-based study was conducted among a convenience sample …
From Awareness To Action: Exploring The Behavioral Gap In Green Computing Among Surveyed University Students In Tanzania, Victor G. Wilson
From Awareness To Action: Exploring The Behavioral Gap In Green Computing Among Surveyed University Students In Tanzania, Victor G. Wilson
Business Management Review
As digital technologies become increasingly embedded in higher education, promoting environmentally responsible computing practices has become an important sustainability and management concern. This study applies the Norm Activation Model (NAM) to examine green computing behavior among university students in Tanzania. Drawing on responses from 868 students across science, education, and business programs, the study investigates how Awareness of Consequences, Ascription of Responsibility, and Personal Norms influence green computing behaviors. Hierarchical regression analysis was used to assess both the explanatory power of the NAM variables and the selective moderating roles of gender and academic program. Findings reveal that both awareness and …
The Role Of Board Effectiveness In Shaping The Influence Of Esg Disclosures On Financial Performance: The Case Of Tanzanian Listed Companies, Emmanuel Christopher
The Role Of Board Effectiveness In Shaping The Influence Of Esg Disclosures On Financial Performance: The Case Of Tanzanian Listed Companies, Emmanuel Christopher
Business Management Review
This study examines the moderating role of board effectiveness in the relationship between environmental, social, and governance (ESG) disclosures and the financial performance of firms listed on the Dar es Salaam Stock Exchange (DSE) in Tanzania. Drawing on stakeholder and agency theory perspectives, the study posits that ESG disclosures create value for stakeholders while effective boards enhance oversight and ensure that sustainability initiatives translate into firm performance. Using secondary data from firms’ annual reports for 2016–2024 (198 firm–year observations), the study applies random effects panel regression guided by the Hausman test. Robustness checks were performed using an alternative financial performance …
Horizontal Collaboration Practices And Operational Performance Of Smallholder Farmer Groups In Horticultural Supply Chain, Herieth J. Rogath, Juma James Masele, Gerald Magova
Horizontal Collaboration Practices And Operational Performance Of Smallholder Farmer Groups In Horticultural Supply Chain, Herieth J. Rogath, Juma James Masele, Gerald Magova
Business Management Review
Collaboration has increasingly been recognized as a strategic approach for enhancing performance. However, limited attention has been given to the relationship between horizontal collaboration practices and the operational performance of horticultural smallholder farmer groups in downstream supply chains. This study examined this relationship through the lens of Social Exchange Theory. Data were collected using self-administered questionnaires from 195 smallholder horticultural farmer groups across the southern highlands of Tanzania, including Mbeya, Iringa, Njombe, and Songwe regions. Analysis was conducted using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 4.0. The findings reveal that all collaboration practices improve operational performance; resource …
It's Not Nde Without U And X: Preparing For Change With Inclusive Research, Sanjeet Mann, Heather L. Cribbs
It's Not Nde Without U And X: Preparing For Change With Inclusive Research, Sanjeet Mann, Heather L. Cribbs
Library Faculty Publications & Presentations
The upcoming Next Discovery Experience (NDE) introduces major changes to how users search, interpret information, and navigate Primo. Preparing for NDE is an opportunity to center the diverse students and faculty who rely on discovery systems every day, ensuring that their lived experiences, accessibility needs, and research practices guide interface design, configuration, and communication. This session presents a consortial approach to NDE readiness that positions students and community members as partners in the development process. We describe strategies for creating ethical and rigorous UX research workflows that include IRB approval, purposeful recruitment, accessible study design, and clear documentation on the …
Gender Dynamics In Upward Influence: Career Outcomes And Organizational Implications, Carrie Berg Ed.D.
Gender Dynamics In Upward Influence: Career Outcomes And Organizational Implications, Carrie Berg Ed.D.
Journal of Nonprofit Innovation
This study explores gender-based differences in the perceptions and outcomes of upward influence strategies within nonprofit organizations. Using qualitative thematic analysis grounded in Social Role Theory and Impression Management Theory, this research draws from structured questionnaires and semi-structured interviews with 37 professionals across diverse nonprofit sectors. Findings reveal that men’s influence efforts are more frequently perceived as credible and authoritative, while similar strategies used by women are often subjected to increased scrutiny and bias. Key themes include gendered influence styles, differential recognition and credibility, mental and emotional labor, organizational gatekeeping, leadership receptivity, and informal networks. The study contributes to understanding …
When Social Fundraising Is Active But Hard To Measure: Nonprofit Lessons From Social Media Roi Research, Dr. Blair W. Loveland
When Social Fundraising Is Active But Hard To Measure: Nonprofit Lessons From Social Media Roi Research, Dr. Blair W. Loveland
Journal of Nonprofit Innovation
This article examines a nonprofit measurement problem that appears when social media is used to support fundraising but the organization cannot clearly connect that activity to a measurable financial result. The article draws on a non-experimental quantitative survey of 106 participants in roles tied to marketing, sales, or revenue reporting. The findings showed that social media use was common, but visibility into spending, formal ROI tracking, and end-to-end attribution was often weak. Seventy percent of respondents who answered the spend question did not know their organization's annual social media spend, 59 percent of respondents who answered the ROI question said …
Enhancing Transparency And Accountability In Federally Funded Nonprofits: A Convergent Framework Integrating Artificial Intelligence Analytics And Blockchain Technology, David A. Oduro, Vida Adeti
Enhancing Transparency And Accountability In Federally Funded Nonprofits: A Convergent Framework Integrating Artificial Intelligence Analytics And Blockchain Technology, David A. Oduro, Vida Adeti
Journal of Nonprofit Innovation
This study examines how artificial intelligence (AI) and blockchain technology address persistent challenges in federal nonprofit grant management. Through systematic analysis of government pilot programs and nonprofit technology adoption patterns, we develop an integrated implementation framework. Treasury Department and National Science Foundation blockchain prototypes demonstrate 40% reductions in administrative burden, with report generation decreasing from 40 staff-hours to seconds. Nonprofit AI adoption reached 92% by 2026, though significant disparities exist between large organizations (58% using AI for data analytics) and small nonprofits (19%). Drawing on interviews with federal agencies and grant recipients, this research identifies technical capacity constraints, regulatory complexity, …
Rethinking Ngo Sustainability: A Framework For Developing Support Structures Beyond Traditional Donations And Grants, Angie Holzer, Jackson Cooper
Rethinking Ngo Sustainability: A Framework For Developing Support Structures Beyond Traditional Donations And Grants, Angie Holzer, Jackson Cooper
Journal of Nonprofit Innovation
This thought paper examines the growing instability of traditional funding streams in the global nonprofit sector and argues for a fundamental shift in how sustainability is conceptualized. Moving beyond a narrow focus on financial capital, the paper introduces a practical framework of five interconnected resource types—financial, material, human, knowledge, and network resources—supported by a sixth foundational element, relational capital, or trust. Drawing on examples and applied models, the authors demonstrate how nonprofits can strengthen resilience and long-term impact by intentionally leveraging diverse and often underutilized forms of support. The paper also highlights the evolving role of board members, emphasizing the …
The House Capstone Project, Josh Delange
The House Capstone Project, Josh Delange
Celebrating Scholarship and Creativity Day (2018-)
Capstone project on The House
Cultural Perspectives On Work-Life Balance: A Literature Review Of Cultural Differences Relating To Work-Family Conflict And Occupational Well-Being, Emma Rosengartner
Cultural Perspectives On Work-Life Balance: A Literature Review Of Cultural Differences Relating To Work-Family Conflict And Occupational Well-Being, Emma Rosengartner
Honors Theses
The focus of this review is to explore four different cultural views on work-life balance (WLB) and work-family conflict (WFC). The terms WLB and WFC have become increasingly popular in the business world as people struggle to separate their home life and work life due to technology blurring the lines and women becoming an equal force in the workplace. When individuals experience high levels of WFC or do not have stable WLB, well-being is often negatively affected and work performance declines. This review explores literature on WLB and WFC in Japan, Mexico, Sweden, and the United States to make connections …
Personal Tendencies And Traveler Preferences: A Study On Personality-Driven Travel Marketing, Evelyn Filleman
Personal Tendencies And Traveler Preferences: A Study On Personality-Driven Travel Marketing, Evelyn Filleman
Honors Theses
This study examines the influence of personality typing (as outlined by the International Personality Item Pool test structure) on travel decision-making as it relates to marketing matrix strategies. Understanding the relationship between personality type and travel is crucial, as individuals will have different need hierarchies and place decision-making factors on different levels of priority. This study uses the theoretical frameworks of Clifford Geertz and Michael Pacanowsky (Cultural Approach to Organizational Communication) and Judee Burgoon (Expectancy Violations Theory) to inform, direct, and explain the results of the completed research. A total of 261 participants were asked to take a survey outlining …
The Privilege Of Service And Mentorship, Robin Hardin
The Privilege Of Service And Mentorship, Robin Hardin
Journal of Applied Sport Management
N/A
Linking Sport Simulation Games To Real-World Sport Consumption: The Role Of Passion And Sport Enjoyment, Jeeyoon Kim
Linking Sport Simulation Games To Real-World Sport Consumption: The Role Of Passion And Sport Enjoyment, Jeeyoon Kim
Journal of Applied Sport Management
This study examines the potential of utilizing sport simulation games in promoting real-world sport consumption. Drawing on diversification theory, we examine whether psychological experiences (arousal, belonging, achievement) in simulated sport play leads to sport enjoyment and subsequently increases sport consumption intentions (participating, spectating, media viewing); passion-type (harmonious vs. obsessive) is set as a boundary condition based on the dualistic model of passion. Using online survey data from 431 US/Canadian adults who regularly play sport simulation games, multi-group SEM was conducted. In harmonious group, arousal and belonging were positively linked to all three intention-types through sport enjoyment, supporting a positive relation …
Understanding What Drives College Football Season Ticket Renewals, Chris Greenwell, Adam Cocco, Nels Popp
Understanding What Drives College Football Season Ticket Renewals, Chris Greenwell, Adam Cocco, Nels Popp
Journal of Applied Sport Management
Recent changes in intercollegiate athletics have significantly impacted the economics of college football. Heightened competition and increased operational costs have necessitated greater revenue generation through ticket sales, as ticket sales contribute a significant amount of revenue to college athletic department’s budgets. Therefore, this study utilizes self-determination theory to investigate factors influencing football season ticket holders’ intentions to renew. Employing a survey of 6,777 season ticket holders from 11 schools competing in an NCAA Division I Power 4 conference, the study identifies significant predictors of renewal intentions based on intrinsic (Team Direction, Game Day Experience, and Sense of Being Valued) and …
All For The Good Of The Cause, Joci D. Hasson
All For The Good Of The Cause, Joci D. Hasson
Nonprofit and NGO Studies Student Projects
This capstone project investigates how mid-level employees perceive leadership management styles and how these approaches shape the nonprofit work environment. Employees in nonprofit organizations are often passionate about the mission. Good leaders use that passion to foster engagement and satisfaction. Toxic leadership, however, leaves employees less passionate and motivated. Existing literature suggests that this passion may be taken advantage of, leading to increased stress, burnout, and lowering workplace morale. Using both qualitative and quantitative data collected through surveys and interviews sent out to 250 Northern Illinois University alumni who are working in the nonprofit field. The findings reveal that leadership …
Bill Brand Interview By Alex Morris, April 6, 2026, Bill Brand, Alexander Morris
Bill Brand Interview By Alex Morris, April 6, 2026, Bill Brand, Alexander Morris
HIST 4798/5798: Recording Memory: Methods and Uses of Oral History
In this 2026 interview, Bill Brand, a former corporate executive and, since 2023, a trustee on the Ohio University Foundation Board, discusses his lifelong connections to Ohio University (OU) and Athens, Ohio. An OU alum, Brand earned a Bachelor of Science from the Scripps College of Communication in 1987. He discusses what about OU—from when he first visited in the early 80s up until now—has continued to entice him into involvement with the university. In particular, he touches on the strong sense of community within both the university and Athens as a whole, which he asserts serves as a safe …
Bridging The Divide Between Theory & Practice: A Framework For Fostering Relevant Learning Environments, Elsa Lopez-Martinez
Bridging The Divide Between Theory & Practice: A Framework For Fostering Relevant Learning Environments, Elsa Lopez-Martinez
UNLV Best Teaching Practices Expo
This poster presents a framework for bridging the gap between theory and practice in teacher education by designing relevant learning experiences that better prepare preservice teachers. Grounded in seminal teacher education literature, the approach explicitly connects coursework to professional applications while preserving the integrity of theoretical foundations. The framework emphasizes ongoing communication of purpose and alignment across courses. Additional strategies include integrating career-focused activities, facilitating reflective exercises, inviting practitioner perspectives, and providing applied assignments. Evidence from student feedback highlights increased engagement, confidence, and perceived relevance.
Nonprofit Leaders’ Perceived Top Struggles: A Qualitative Study With Descriptive Quantification Of Capacity, Funding, And Operational Barriers, Angie Holzer
Journal of Nonprofit Innovation
Nonprofit organizations are widely understood to operate under conditions of persistent constraint, yet less is known about how nonprofit leaders themselves perceive and prioritize their struggles. This study presents findings from a qualitative analysis with descriptive quantification of open-ended responses from 77 nonprofit leaders who were asked to identify their biggest challenges. Using thematic coding, frequency counts, and order-based sequencing analysis, the study distinguishes between perceived struggles, immediate needs, and capacity-focused structural blockers. While funding and financial sustainability were the most frequently cited perceived struggles, capacity-related challenges—including board governance, staffing and volunteers, compliance burden, operational systems, and leadership bandwidth—emerged as …
Consistency-Based Computing Of Fuzzy Eigenvalues And Fuzzy Eigenvectors: Method And Application, Kamala. R. Aliyeva Prof., Nihad Mehdiyev, Shamil Mehdi
Consistency-Based Computing Of Fuzzy Eigenvalues And Fuzzy Eigenvectors: Method And Application, Kamala. R. Aliyeva Prof., Nihad Mehdiyev, Shamil Mehdi
Chemical Technology, Control and Management
The computation of eigenvalues and eigenvectors under uncertainty is a fundamental problem in fuzzy linear algebra and decision analysis. When matrix elements are represented by fuzzy numbers, classical spectral methods cannot be directly applied due to nonlinearity, ambiguity in ordering, and the propagation of uncertainty. Moreover, in many practical applications, particularly those involving pairwise comparison matrices, the reliability of eigenvalue-based results strongly depends on the consistency of the underlying data. This paper proposes a consistency-based framework for computing fuzzy eigenvalues and fuzzy eigenvectors that explicitly integrates consistency analysis into the spectral derivation process. The proposed method preserves the fuzzy structure …
Ai-Based Environmental Economic - Modeling: A Case Of Germany (1994–2024), Zahraa Taha Naqee
Ai-Based Environmental Economic - Modeling: A Case Of Germany (1994–2024), Zahraa Taha Naqee
Journal of Economics and Administrative Sciences
This research aims to analyse the impact of economic and energy variables on carbon emissions in Germany during the period (1994–2024), within the framework of environmental economic modelling based on artificial intelligence techniques. The study is based on the hypothesis that the nature of the energy structure and the level of economic activity contribute to explaining changes in carbon dioxide emissions to varying degrees. To verify this hypothesis, an artificial neural network model was adopted to analyse the relationship between a set of independent variables represented by total energy consumption, total energy production, the proportion of renewable energy in total …
The Influence Of Relationship Marketing On Customer Satisfaction In The Jordanian Banking Sector, Balqees Almestareehi, Seyfettin Ünal
The Influence Of Relationship Marketing On Customer Satisfaction In The Jordanian Banking Sector, Balqees Almestareehi, Seyfettin Ünal
Journal of Economics and Administrative Sciences
This Paper aims to analyze the impact of relationship marketing dimensions on customer satisfaction in the Jordanian banking sector. It uses a comprehensive measurement model based on confirmatory factor analysis (CFA) and structural equation modeling (SEM). The study's problem stems from the need to understand how relationship-marketing practices affect customer satisfaction in rapidly changing and highly competitive banking environment. The research relied on a field survey of 677 Jordanian bank customers. A standardized questionnaire measured the seven dimensions of relationship marketing and customer satisfaction. The results showed statistically significant positive effects for all dimensions on customer satisfaction. Customer bonding strengthening …
The Impact Of Forensic Accounting On The Effectiveness Of Fraud Detection In Private-Sector Banking And Merchandising Companies: Evidence From Sulaymaniyah City, Kurdistan Region, Iraq, Barham Khalid Hassan
The Impact Of Forensic Accounting On The Effectiveness Of Fraud Detection In Private-Sector Banking And Merchandising Companies: Evidence From Sulaymaniyah City, Kurdistan Region, Iraq, Barham Khalid Hassan
Journal of Economics and Administrative Sciences
This study examines the impact of forensic accounting techniques, challenges, and accountants' skills on fraud detection effectiveness in the private sector of Sulaymaniyah City, Kurdistan Region of Iraq. The study employed a quantitative research design, with preliminary semi-structured interviews conducted to inform questionnaire development. In the qualitative phase, purposive sampling was used to interview eight forensic accountants with experience handling multiple fraud cases in Sulaymaniyah. Insights from these interviews guided the creation of a structured questionnaire, which was subsequently distributed to Seventy-four accounting professionals from private banks and merchandising firms for the main data collection. Data were analysed using SPSS …
From Religious Sites To Cinematographic Sets: Symbolism Of Religious Cultural Heritage In The Italian Series ‘Le Indagini Di Lolita Lobosco’, Antonietta Ivona, Lucrezia Lopez
From Religious Sites To Cinematographic Sets: Symbolism Of Religious Cultural Heritage In The Italian Series ‘Le Indagini Di Lolita Lobosco’, Antonietta Ivona, Lucrezia Lopez
International Journal of Religious Tourism and Pilgrimage
Cinema and television, as core components of the creative industries, play a crucial role in transforming cultural heritage into meaningful narrative and symbolic resources. This study explores how religious cultural heritage is reconfigured from sacred sites into cinematographic sets, focusing on the Italian television series Le Indagini di Lolita Lobosco, set in Apulia. Drawing on the cultural and spatial turn in geography and media studies, the research examines the symbolic, aesthetic, and spatial functions of religious architecture and sacred landscapes within the series. Churches, monasteries, and coastal sacred spaces are not treated as mere backdrops, but as narrative devices that …
Faith, Culture, And Transformation: A Case Study Of Tumane Monastery Visitors, Danijel Pavlović, Marija Bratić, Anđelina Marić Stanković, Ivan Kosta (Hieromonk Ilarion), Dimitrije Plećević
Faith, Culture, And Transformation: A Case Study Of Tumane Monastery Visitors, Danijel Pavlović, Marija Bratić, Anđelina Marić Stanković, Ivan Kosta (Hieromonk Ilarion), Dimitrije Plećević
International Journal of Religious Tourism and Pilgrimage
This study examines the experiences of visitors to Tumane Monastery, one of the most significant Serbian religious and pilgrimage destinations. Located in a peaceful natural setting, Tumane Monastery is renowned for its spiritual significance, rich history, and connection to miraculous events, making it a key religious and cultural destination in the Braničevo District of Eastern Serbia. Its unique blend of sacred heritage and natural beauty attracts pilgrims and tourists seeking spiritual and cultural enrichment. Using a survey-based approach, the research analyses the demographic characteristics, motivations, behaviours, and perceptions of visitors, as well as the personal and spiritual effects of their …
Monastic Botanical Gardens: Medicinal Plants, Cultural Heritage, And Tourist Routes, Polyxeni G. Moira Dr, Dimitrios Mylonopoulos
Monastic Botanical Gardens: Medicinal Plants, Cultural Heritage, And Tourist Routes, Polyxeni G. Moira Dr, Dimitrios Mylonopoulos
International Journal of Religious Tourism and Pilgrimage
in the natural environment. The natural environment, of which humans are an integral part, served as the first laboratory for the production of medicines. Medicinal botany can be traced back to ancient Greece, continued through ancient Rome, was closely linked to Islamic tradition, and persisted through the rise of Christianity in monasteries, enduring to the present day. Monastic botanical gardens serve as living proof of the relationship between humans, nature, healing, and spirituality. These gardens, which for centuries cultivated plants for medicinal, nutritional, and functional uses, can now be leveraged to promote tourism, cultural heritage, and environmental awareness.
This study …
The Digitalisation Of Administrative Processes And Institutional Agility In Sucs Cebu City: The Mediating Role Of Employee Digital Readiness, Leovigilda L. Bithay
The Digitalisation Of Administrative Processes And Institutional Agility In Sucs Cebu City: The Mediating Role Of Employee Digital Readiness, Leovigilda L. Bithay
The South East Asian Journal of Management
Research Aims: This study examines how the digitalisation of administrative processes influences institutional agility in SUCs in Cebu City, Philippines, and explicitly investigates employee digital readiness as a mediating capability that translates digital investments into organisational adaptability.
Design/Methodology/Approach: A quantitative predictive research design was employed using a structured survey administered to 300 administrative employees selected through purposive sampling. PLS-SEM was used to test direct and indirect relationships.
Research Findings: The digitalisation of administrative processes has a significant positive effect on institutional agility. Employee digital readiness partially mediates this relationship, indicating that technological modernisation alone yields limited gains in agility unless …
The Role Of Relational Capital As A Dynamic Capability And Its Effect On The Relationship Between Directors’ Network And Firm Performance, Saiful Bakhtiar Masduki, Norman Mohd Saleh, Lokhman Hakim Osman, Mara Ridhuan Che Abdul Rahman, Kamarul Baraini Keliwon
The Role Of Relational Capital As A Dynamic Capability And Its Effect On The Relationship Between Directors’ Network And Firm Performance, Saiful Bakhtiar Masduki, Norman Mohd Saleh, Lokhman Hakim Osman, Mara Ridhuan Che Abdul Rahman, Kamarul Baraini Keliwon
The South East Asian Journal of Management
Research Aims: This study aims to examine how directors’ networks (DIRNET) improve firm performance and how relational capital (RELCAP) helps mediate this relationship in Malaysian public-listed firms.
Design/Methodology/Approach: The adopted research design makes use of secondary data that involves 579 publicly listed firms within the period of 2017-2019. DIRNET and RELCAP measured through social network analysis techniques. Panel regression is applied to test the models and ensure robustness of the research findings.
Research Findings: DIRNET is positively related to firm performance, and this effect is partially mediated by RELCAP, which positively influences performance. However, the relationship between DIRNET and firm …
The Path To Impulse: A Cognitive-Affective-Conative Model Of Live E-Commerce Behaviour Across Southeast Asia, Any Urwatul Wusko, Aminullah Aminullah
The Path To Impulse: A Cognitive-Affective-Conative Model Of Live E-Commerce Behaviour Across Southeast Asia, Any Urwatul Wusko, Aminullah Aminullah
The South East Asian Journal of Management
Research Aims: This study investigates how cognitive and affective mechanisms jointly shape impulse buying intentions in live e-commerce environments, using the Cognitive-Affective-Conative (CAC) model, with a focus on Southeast Asian consumers.
Design/Methodology/Approach: A quantitative, cross-sectional survey was conducted with 430 respondents from Indonesia, Malaysia, Thailand, Vietnam, and the Philippines. Data were gathered from participants with recent live-shopping experience on platforms such as TikTok Shop and Shopee Live. Structural Equation Modelling (SEM) using SmartPLS was employed to test the proposed relationships.
Research Findings: Perceived authenticity and interactivity significantly influence emotional arousal and fear of missing out, which in turn predicted impulse …