Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- University of Mississippi (10006)
- East Tennessee State University (6494)
- Western Kentucky University (3576)
- Singapore Management University (2917)
- Lindenwood University (2666)
-
- Walden University (2522)
- Morehead State University (2432)
- American Dental Association (1386)
- California State University, San Bernardino (1264)
- University of Central Florida (1228)
- Technological University Dublin (1227)
- Kennesaw State University (1205)
- Brigham Young University (964)
- Georgia Southern University (910)
- Edith Cowan University (877)
- University of Nevada, Las Vegas (784)
- University of Arkansas, Fayetteville (765)
- University of Nebraska - Lincoln (761)
- Air Force Institute of Technology (709)
- University of North Florida (689)
- University of South Florida (672)
- Old Dominion University (661)
- Grand Valley State University (646)
- Seton Hall University (610)
- Liberty University (588)
- Universitas Indonesia (579)
- Nova Southeastern University (551)
- Case Western Reserve University (512)
- California Polytechnic State University, San Luis Obispo (464)
- Marquette University (414)
- Keyword
-
- Press release (2253)
- Industry (2122)
- Kentucky (2067)
- Lindenwood University (2021)
- Infrastructure (1970)
-
- Leadership (1317)
- Economic Development (1222)
- Marketing (1133)
- Western Kentucky University (1096)
- Management (963)
- Business (939)
- Economic development (915)
- Newsletter (693)
- Health Insurance (648)
- Athletics (WKU) (632)
- Florida Blue Archives (631)
- Oral health (627)
- Newspaper (626)
- Professional association (622)
- Broadsheet (621)
- Paper (621)
- Finance (617)
- African Americans (609)
- Blue Cross of Florida, Inc. -- Archives (582)
- Blue Shield of Florida, Inc.-- Archives (574)
- Blacks (573)
- Health insurance -- Florida -- Jacksonville -- History -- 20th century -- Archives (572)
- Hospitalization insurance -- Florida -- Jacksonville -- History -- 20th century -- Archives (572)
- BlueCross and BlueShield of Florida, Inc. -- Archives (571)
- Health maintenance organizations -- Florida -- History -- 20th century -- Archives (571)
- Publication Year
- Publication
-
- ETSU News (6113)
- Walden Dissertations and Doctoral Studies (2394)
- Archived Lindenwood Press Releases (2056)
- Newsletters (1889)
- Theses and Dissertations (1374)
-
- Research Collection Lee Kong Chian School Of Business (1361)
- Guides, Handbooks and Manuals (1262)
- WKU Administration Documents (1164)
- Association Sections, Divisions, Boards, Teams (1154)
- Industry Guides (AAGs), Risk Alerts, and Checklists (877)
- Faculty Publications (865)
- On Sport and Society (805)
- Journal of Accountancy (668)
- Faculty Senate Records (650)
- Florida Blue Archives Printed Materials (644)
- ADA News (621)
- Theses (603)
- Exposure Drafts, Comment Letters, and Statements of Position (598)
- Morehead State Press Release Archive, 1961 to the Present (568)
- Organization Management Journal (542)
- The Foundation Review (537)
- Honors Theses (534)
- Dissertations (531)
- Woman C.P.A. (442)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (409)
- Journal of International Technology and Information Management (405)
- Electronic Theses and Dissertations (382)
- Student Scholarship (361)
- Research Collection School Of Computing and Information Systems (346)
- Doctoral Dissertations and Projects (341)
- Publication Type
Articles 751 - 780 of 72320
Full-Text Articles in Entire DC Network
Honors Accounting Thesis, John Cordia
Honors Accounting Thesis, John Cordia
Honors Theses
This thesis includes a variety of topics related to public accounting. I completed a series of six case studies completed during the Accountancy Honors Professional Development course at the Sally McDonnell Barksdale Honors College. In this course, Dr. Victoria Dickinson often challenged her students to “think like an auditor.” The variety of cases coupled with the auditor mindset allowed me to gain a brief understanding of financial reporting and public accounting before I had any practical experience. In the group cases revolved around Home Depot and General Mills, we analyzed their 10-ks, pulled relevant information from reliable sources, and developed …
Development Of A Putting Green Manufacturing Process, Jose Andres Cepeda Santiago
Development Of A Putting Green Manufacturing Process, Jose Andres Cepeda Santiago
Honors Theses
Our Capstone project investigates the end-to-end design, development, and production of a 6‑foot long portable putting green marketed for individuals seeking a high quality, competitively priced golf product for home or office use. The capstone project examines the full lifecycle of product creation applying manufacturing principles learned through the center of manufacturing’s coursework. From the initial concept through engineering design, market research, prototyping, manufacturing optimization, and final production the project emphasizes cross‑functional collaboration across engineering, business, and accountancy majors. Methods used to gather data included marketing surveys, CAD drawings, time studies during production runs, value stream mapping, and controlled documentation …
Consumer Reaction To Olympic Sponsorships, Bailey R. Wood
Consumer Reaction To Olympic Sponsorships, Bailey R. Wood
Honors Theses
The Olympic Games are the world’s premier sporting event, hosting athletes from 206 countries every four years. The Ancient Games date back over 3,000 years in what is now modern-day Greece. The “Classical Games” consisted of a single foot race, the “stade,” and eventually grew to include long-distance running, wrestling, long jump, javelin throw, and discus throw (Abrahams, n.d.). Now, the Games are split into summer and winter sports, with the Summer Olympic hosting 329 medal events and the Winter Olympics 116. Due to the size and magnitude of this event, the Olympic Games are broadcast all over the world, …
Design And Production Of A Carbon Fiber Longboard, Jacob T. Williams
Design And Production Of A Carbon Fiber Longboard, Jacob T. Williams
Honors Theses
This thesis contains an overview of the design, prototyping, and manufacturing of a carbon fiber long board. The purpose of this capstone was to create a viable product for the real-world market and then determine how to manufacture it at scale with sustainable financial practices. In order to accomplish this task, engineering, accounting, and manufacturing challenges had to be overcome throughout all stages. The production process involved the carbon fiber layup, baking, water jet cutting, and assembly of the carbon fiber longboard. In order to optimize this process, continuous improvement and lean manufacturing problem solving techniques were applied. After a …
The Design And Manufacturing Process Of The Concealed Shelf, Mexrojiddinbek Sattorov
The Design And Manufacturing Process Of The Concealed Shelf, Mexrojiddinbek Sattorov
Honors Theses
This document contains information regarding the design and build process of the Concealed Shelf, which is a furniture product with hidden storage capability. First, the team members decided on the design of the product, followed by market analysis and manufacturing feasibility. Lean manufacturing principles were applied to improve the process efficiency and reduce waste.
Multiple prototypes were built with varying raw materials and locking mechanisms. Jigs and fixtures were handcrafted to ensure more consistent product quality. Two production runs were conducted to evaluate performance and identify areas for improvement.
The final design includes economic considerations, manufacturing layout, and continuous improvement …
The Nexus Between Sustainable Banking, Customer Trust, And Bank Loyalty In The Bangladeshi Banking Industry: A Structural Equation Modelling Approach, Rashed Mahmud Shakil, Md. Ashfikul Islam, Md Raihatul Islam Hridoy
The Nexus Between Sustainable Banking, Customer Trust, And Bank Loyalty In The Bangladeshi Banking Industry: A Structural Equation Modelling Approach, Rashed Mahmud Shakil, Md. Ashfikul Islam, Md Raihatul Islam Hridoy
Business Review
The increasing customer demand for environmentally-friendly practices makes adoption of sustainable banking (SB) strategies a great opportunity for banks wanting to ensure greater loyalty among their customers. However, the impact of SB on bank loyalty (BL) of customers in the Bangladeshi banking sector is limited in the scholarly literature. Thus, the present research investigates the association between SB and BL and the intervening influence of customer trust (CT) in this association. The proposed research model was developed based on the Social Exchange Theory. The research utilized a purposive sampling technique and employed data obtained through 230 questionnaires distributed amongst customers …
Digital Transformation And Adaptive Capacity Of Banks In Tanzania: The Mediating Effect Of Knowledge Sharing, Sospeter Muchunguzi, Ulingeta O. L. Mbamba, Victor G. Wilson
Digital Transformation And Adaptive Capacity Of Banks In Tanzania: The Mediating Effect Of Knowledge Sharing, Sospeter Muchunguzi, Ulingeta O. L. Mbamba, Victor G. Wilson
Business Management Review
Amid rising competition and uncertainty, banks are increasingly adopting digital technologies to sustain adaptive capacity and competitiveness. This study examines the mediating effect of knowledge sharing in the influence of digital transformation on adaptive capacity. Drawing on an integrative theoretical framework combining the Dynamic Capability Theory, the Affordance Theory and the Adaptive Structuration Theory, a deductive approach was used, involving a sample size of forty-three (43) banks in Tanzania. Data were collected using a questionnaire administered through a drop-off and pick-up-later method and analyzed with PLS-SEM using SmartPLS software. We found that digital transformation of customer touchpoints makes banks more …
The Influence Of Digital Audit Capability On Tax Compliance In Tanzania, Henry Zeno Chalu, Daudi Deokari Mtena
The Influence Of Digital Audit Capability On Tax Compliance In Tanzania, Henry Zeno Chalu, Daudi Deokari Mtena
Business Management Review
The research evaluates the effects of digital audit capacity on tax compliance in Tanzania, focusing on challenges such as tax avoidance and administrative inefficiency. It applies the Task-Technology Fit Theory and Deterrence Theory in tax audit to examine the relationship between digital audit capability and tax compliance. The findings show that digital audit capability has significantly enhanced tax compliance through data integrity, security, and analytical capability. These features minimize misreporting, secure financial information, and build trust while uncovering predictive insights. The current study also has implications for tax policy by highlighting the promise of digital audit capability in enhancing both …
Small Businesses: A Comprehensive Investigation Into Data Quality's Impact On Security, Privacy, And Governance, Deveeshree Nayak
Small Businesses: A Comprehensive Investigation Into Data Quality's Impact On Security, Privacy, And Governance, Deveeshree Nayak
Theses and Dissertations
This dissertation investigates the extent to which deficiencies in data quality, specifically accuracy, completeness, consistency, timeliness, validity, and uniqueness, undermine data security, privacy compliance, and governance effectiveness in small businesses (fewer than 200 employees and annual revenues under $10 million) in Washington State. Although data are increasingly viewed as a strategic asset, empirical research on how poor data quality amplifies cyber risks and regulatory exposure in resource-constrained environments remains limited. A convergent mixed-methods design was employed. A purposive survey captured practitioner perceptions from nine small-business professionals regarding the impact of data quality on security (CIA triad), privacy (accuracy and transparency …
Program Consistency And Outcomes Proof: An Outcomes Measure Framework For The Portrait Of A Northstar Graduate, Grace Mabiala-Maye
Program Consistency And Outcomes Proof: An Outcomes Measure Framework For The Portrait Of A Northstar Graduate, Grace Mabiala-Maye
MBA Theses, Dissertations, and Student Creative Activity
NorthStar Foundation commissioned this engagement to answer a single question. Does its existing measurement infrastructure capture the developmental outcomes described in the Portrait of a NorthStar Graduate, the five-tier framework of Basic Needs, Belonging, Hope, Agency, and Leadership that President Wayne D. Brown has formalized as the organizing definition of success? The finding is that NorthStar is significantly closer to outcomes measurement than it realized. A crosswalk analysis of sixty-five unique survey items across six existing instruments shows that items measuring Belonging, Hope, and Agency are already embedded in the spring surveys at every grade level and align with validated …
Liberty Centre Marketing & Branding Strategy: Client Consulting Report, Mirsada Demirovic, Jack Gottschalk, Danny Ventura
Liberty Centre Marketing & Branding Strategy: Client Consulting Report, Mirsada Demirovic, Jack Gottschalk, Danny Ventura
MBA Theses, Dissertations, and Student Creative Activity
Liberty Centre is a non-profit organization based in Norfolk, Nebraska, operating under the recognized Clubhouse model. The organization’s mission is to assist adults recovering from mental illness with opportunities to rebuild their lives through work and access to community resources.
This consulting engagement was undertaken as part of the MBA Capstone course under the direction of Professor Kristi Lynch. Our Team: Mirsada Demirovic, Jack Gottschalk, and Danny Ventura was tasked with developing a marketing and branding strategy to increase awareness of Liberty Centre’s services.
The primary deliverables include a refined brand positioning statement, a messaging framework, a digital growth strategy, …
From Amateur To Influencer: The Nil Era Takes Over, Olivia J. Matulich
From Amateur To Influencer: The Nil Era Takes Over, Olivia J. Matulich
Honors Theses
This thesis examines the change of amateur athletics with the rise of Name, Image, and Likeness (NIL) rights. For many years, the NCAA followed an amateurism model that prevented student-athletes from earning money, even though their efforts generated major profits through media contracts, sponsorships, and branding. The arrival of NIL in 2021 marked a major shift, allowing athletes the chance to earn money from their personal brand, which redefined the role they play within the collegiate athletic system.
This study looks at NIL from several angles, including its legal background, financial impact, and cultural significance. By reviewing key legal cases …
Bridging Theory And Application: Case Studies In Financial Reporting, Regulation, And Ethics, Keili Cm Ikemori
Bridging Theory And Application: Case Studies In Financial Reporting, Regulation, And Ethics, Keili Cm Ikemori
Honors Theses
This thesis explores the intersection of financial reporting, regulation, and ethics through a series of applied case studies designed to bridge theoretical accounting concepts with real world application. The case studies focus on how accounting principles are implemented in corporate environments, how regulatory frameworks influence business operations, and how ethical considerations shape financial decision making. During the fall semester of Accy 420, we were tasked with case studies that increased our knowledge in financial statement literacy, accounting concepts, relevant accounting regulations, and ethics. During the spring semester of Accy 420, we used the knowledge gained from the prior semester in …
Financial Reporting, Strategy, And Legislation: A Study Of Post Holdings And Relevant Accounting Topics, Noah Harkins
Financial Reporting, Strategy, And Legislation: A Study Of Post Holdings And Relevant Accounting Topics, Noah Harkins
Honors Theses
This thesis examines multiple areas of financial reporting, business strategy, and legislation. This was performed through a series of case studies completed in Accounting 420, where the purpose of the class was to apply accounting concepts to real-world business situations. The cases cover multiple areas of financial reporting, including asset theory, 10-K analysis, audit risk assessment, corporate legislation, business strategy, data analytics, economic policy, and professional leadership. The main analysis focuses on Post Holdings, with supporting cases involving Tyson Foods, the Corporate Transparency Act, Thomas Sowell, Ronald Reagan, and broader accounting theory.
The research process used throughout the thesis consisted …
An Analysis Of Accounting Topics Through Case Studies, Nathan J. Hilzinger
An Analysis Of Accounting Topics Through Case Studies, Nathan J. Hilzinger
Honors Theses
This thesis discusses and evaluates various contemporary accounting topics and issues through five different case studies in both a group and individual setting. These cases are intended to give students an opportunity to research a broad range of topics and get an in-depth view of different companies, economists, and current events relating to accounting and broader business topics. Through this process students are required to use their financial accounting knowledge gained from previous classes, critical thinking skills, and continue to develop their writing skills in both an educational and professional capacity. The content of this thesis is largely derived from …
An Evaluation Of Modern Accountancy: Insights On Regulatory Change, Corporate Behavior, And Financial Reporting, Cade S. Black
An Evaluation Of Modern Accountancy: Insights On Regulatory Change, Corporate Behavior, And Financial Reporting, Cade S. Black
Honors Theses
The purpose of the course was to develop a series of case studies across various areas of financial reporting. These cases covered a broad range of accounting topics, including research on enacted reporting laws to the financial impact of potential regulations on global food companies. To build these cases, we were assigned to teams to research our topics and accumulate credible information to answer the questions given for each case. We also pursued individual cases in which the course had the opportunity to express their opinions as the assigned case was being built. This process ultimately required thorough research of …
Beyond The Bricks: The Friends Of The Burns-Belfry Online, Madeline M. Webb
Beyond The Bricks: The Friends Of The Burns-Belfry Online, Madeline M. Webb
Honors Theses
This capstone project was completed to offer a new website to the members of the Friends of the Burns-Belfry Museum and Multicultural Center. This project entailed research into the importance of a museum’s digital presence, the significance of community and cultural spaces for historically marginalized groups, and the role of community engagement initiatives for students and community leaders. All findings were considered and implemented into the website and website manual deliverables.
Accounting 420 Case Studies Of Current Accounting Topics And Trends, Reed Anderson
Accounting 420 Case Studies Of Current Accounting Topics And Trends, Reed Anderson
Honors Theses
This thesis consists of six separate accounting cases including a three part case that analyzes the effects of the “Make America Healthy Again” (MAHA) movement on the company Conagra Brands. These cases were assigned by Dr. Dickinson during the 2024-2025 school year. During the fall semester, we were given four cases referencing different accounting related trends and were instructed to research these topics extensively. We were placed in groups where we could conduct research and consult amongst each other in order to expand our understanding of each topic provided. In between cases, we were lucky enough to hear from multiple …
Applied Accounting Perspectives: Case Studies In Theory, Regulation, And Practice, Zoe Justice
Applied Accounting Perspectives: Case Studies In Theory, Regulation, And Practice, Zoe Justice
Honors Theses
This document includes two semesters of casework completed under the instruction of Dr. Victoria Dickinson in ACCY 420. These case studies were designed to expose accounting students to more applicable research to their field of study that will help them in their future careers. This document includes a total of eight case studies, spanning various topics in the accounting field. Most cases were completed in a group, with a few being completed individually. For each case, the topic was researched thoroughly using online resources and a solution was proposed or observations synthesized. During the second half of the course, my …
The War On American Consumers, William C. Morrill V
The War On American Consumers, William C. Morrill V
Honors Theses
In this work I seek to discuss the various avenues that consumers have been abused by both individual corporations and wider market trends. I also attempt to shed light on how recent consumer advocacy movements have been gaining momentum to combat these issues. The background information for this work has been collected through years of personal observation of the issues at hand. The areas of technology, automobiles, and agriculture that are featured prominently throughout the essay are all topics of either personal impact to myself and family or things that I have a hobby-like interest in. I have kept up …
Esports Cosmopolitan Canopy, Reice Hicks
Esports Cosmopolitan Canopy, Reice Hicks
Honors Theses
This thesis concerns the area of sociology. Specifically, it is a sociological study of a community on Ole Miss’s campus and how they form what is known within the sociology field as a “cosmopolitan canopy,” a term coined by Elijah Anderson. Using this term, I proceed to prove not only how the Ole Miss Esports club falls under this jurisdiction, but the effects of esports on the youth as a whole, both positive and negative. All of my data was extracted via literature review, online research, note-taking, visual observation, and one-on-one interviews with people involved with the club. The entire …
Seven Top Opportunities For Utah Girls And Women: A 2026 Update, April Townsend, Susan R. Madsen
Seven Top Opportunities For Utah Girls And Women: A 2026 Update, April Townsend, Susan R. Madsen
Marketing and Strategy Faculty Publications
Decades of scholarship—within Utah and across national and global contexts—demonstrate that expanding opportunities for girls and women begins with understanding where those opportunities already exist and where they can be strengthened. Building this awareness creates the foundation for strategic, high‑impact action. In Utah, the Utah Women & Leadership Project (UWLP) plays a central role in this work, producing hundreds of research reports that surface ongoing challenges1 while simultaneously highlighting the conditions, possibilities, and pathways that support girls, women, and families.
Change Of Accessibility In The Izu Islands Before And After Tourism Development In The Pre-World War Ⅱ Period, Kantaro Takahashi
Change Of Accessibility In The Izu Islands Before And After Tourism Development In The Pre-World War Ⅱ Period, Kantaro Takahashi
International Journal of Islands Research
This study compares accessibility on the Izu Islands, an inhabited archipelago. part of Tokyo Prefecture, from around the 1910s to the 1930s, during the early years of tourism development. Most islands in the archipelago started attracting tourists during the economically prosperous 1960s and 1970s; uniquely, Izu Oshima, the largest island, had been a tourist destination since before World War II. Tourism research on this region and period has predominantly employed a descriptive approach; quantitative studies have been rare owing to the dearth of data. Addressing this gap, this study conducts a network analysis of data acquired from the books of …
Communication Competency And Intercultural Adaptation Of Multinational Company Leaders In The Local Cultural Context, Andi Kurniawati S.E., M.M., Dr. Fuad Mas'ud , Mir
Communication Competency And Intercultural Adaptation Of Multinational Company Leaders In The Local Cultural Context, Andi Kurniawati S.E., M.M., Dr. Fuad Mas'ud , Mir
International Conference on Business and Management Research (ICBMR)
This study discusses the role of intercultural communication competencies of leaders in the context of multinational companies in Indonesia. The background is a multicultural global business landscape, where the ability to communicate across cultures is key to organizational success. The objectives of this research are to identify the forms of intercultural communication competencies that emerge in interactions between foreign leaders and local employees, to explore leaders' communication adaptation strategies in the Indonesian cultural context, and to analyze how local cultural dimensions such as high communication context, power distance, and collectivism influence the effectiveness of leadership and communication styles of multinational …
Do International Alumni Give Differently? A Study On The Alumni Philanthropic Perspective Of Trust And Key Relational Factors Affecting Attitude Towards Giving, John Held
Dissertations
Philanthropy plays a key role in the funding of institutions of higher education. Previous research has focused on domestic populations, exploring the antecedents and elements of philanthropy in higher education. The literature has yet to examine differences in these elements between domestic and international, or distance extremes, amongst alumni populations. This study investigates the perceptions and motivating factors influencing alumni who experience significant geographic separation from their Higher Education Institution (HEI) and their philanthropic support for their alma mater. The conceptual model includes factors at the organization-to-organization, person-to-organization, and person-to-person levels and their moderating effects on the relationship between trust …
Visual Cues In Online Education: How Emojis In Asynchronous Instructor Communication Strengthen Emotional And Behavioral Outcomes, Minseong Kim, Tami L. Knotts, Nancy D. Albers, Karen E. James
Visual Cues In Online Education: How Emojis In Asynchronous Instructor Communication Strengthen Emotional And Behavioral Outcomes, Minseong Kim, Tami L. Knotts, Nancy D. Albers, Karen E. James
Faculty Publications
Online learning environments often lack nonverbal cues that support relational communication between instructors and students, making it difficult to establish emotional connection and trust. This study examines how emojis, as affective visual cues, influence instructor credibility, emotional attachment, trust, and responsible behavior in asynchronous online education. A scenario-based experiment was conducted with 297 undergraduate students who were randomly assigned to view an instructor email either with or without emojis. Participants subsequently evaluated the instructor’s credibility (expertise, trustworthiness, and likeability), as well as their emotional attachment, trust, and anticipated responsible behavior. The results indicate that emojis significantly enhance perceived likeability, which …
Not An Afterthought: Addressing The Academic And Social Challenges That Create Barriers To Belonging For Transfer Students, Brooke Jankowsky
Not An Afterthought: Addressing The Academic And Social Challenges That Create Barriers To Belonging For Transfer Students, Brooke Jankowsky
Honors Theses
This thesis examines the academic and social barriers to belonging for transfer students at four-year institutions, with particular attention to the University of Mississippi. The goal is to bring attention to the issues that surround transfer student populations in general by identifying some of the most pressing structural and interpersonal challenges that shape their experiences. A qualitative approach was used, drawing on existing literature, prior unpublished research at the community college level, and reflective analysis to explore themes such as transfer shock, creating and maintaining social networks, and gaps in institutional support. Findings suggest that transfer students often face a …
How Ux Design Shapes Brand Perception In Digital Environments Among Gen Z, Adriane R. Arinder
How Ux Design Shapes Brand Perception In Digital Environments Among Gen Z, Adriane R. Arinder
Honors Theses
This study examines how user experience (UX) design shapes brand perception among young adult consumers, with a focus on digitally active individuals between the ages of 18 and 25. Drawing on a review of academic and industry literature, qualitative data from a focus group of seven University of Mississippi students, and quantitative data from a survey of 153 participants, this research argues that intuitive, accessible digital experiences function as a form of brand communication that significantly influences how users evaluate the companies behind them. The study conceptualizes UX through four primary dimensions: usability, navigation clarity, interaction efficiency, and accessibility. Findings …
Sustainability Strategies For Solo And Small Medical Practices In Kenya, Milcah Achieng' Odeny
Sustainability Strategies For Solo And Small Medical Practices In Kenya, Milcah Achieng' Odeny
Walden Dissertations and Doctoral Studies
No abstract provided.
Modern Retail Experience Design For Gen Z And Millennials In India: The Roles Of Convenience, Personalization, And Sustainability, Pratibha Rai, Om Jee Gupta
Modern Retail Experience Design For Gen Z And Millennials In India: The Roles Of Convenience, Personalization, And Sustainability, Pratibha Rai, Om Jee Gupta
Management Dynamics
India’s retail sector is undergoing dramatic change, increasingly defined as an omnichannel journey in which shoppers navigate marketplaces, social media, quick-commerce apps, and physical stores. Focusing on Gen Z and Millennial consumers, this study tests whether three retailer-controlled experience levers, consumer convenience, personalized shopping experience, and sustainability and social responsibility (SSR), are associated with Purchase Intention.
A cross-sectional survey was administered in Pune, Maharashtra, India. After data screening, 320 responses were retained and analyzed using multiple linear regression. All three predictors show positive, statistically significant relationships with purchase intention, and convenience has the largest standardized effect among the three factors …