Digital Commons Network^™

Independent Apparel Brand Launch Campaign Strategy, Nick S. Schottenfeld

Graphic Communication

Soleil Lune is an independent California apparel brand with an established visual identity, a growing social media following, and a live product collection but lacks a coordinated marketing system to connect those pieces into a unified launch. Without that structure, the brand’s Instagram, Shopify store, and print materials were operating independently, making it difficult to build consistent customer trust or drive sales. This project developed a full launch campaign producing a print and digital lookbook, 10 Instagram campaign assets, a printed poster, and a branded care insert card all designed to work together to tell the brand story, grow the …

San Luis Obispo Farmers' Market Mobile App & Rebrand, Joelle To

Graphic Communication

The San Luis Obispo Farmers’ Market, a five-block downtown event featuring nearly 100 vendors, currently lacks a centralized platform for visitors and vendors to easily access information, navigate the market, and communicate efficiently.

This project addresses that opportunity through the design of a mobile app that streamlines vendor information, provides interactive market navigation, delivers real-time event updates, and enhances connections between vendors and attendees.

In addition, the project includes a rebrand and comprehensive brand guidelines integrated into the app design, creating a cohesive visual identity that improves user experience, operational efficiency, and long-term engagement for the San Luis Obispo Farmers’ …

2nd Summer Music Festival: Branding A Small-Scale Music Festival, Scout Corpuz-Carr

Graphic Communication

2nd Summer is a fictitious music festival created to address a gap in the live music event market for Cal Poly students. Existing festivals are often too expensive, poorly targeted toward students, or lack opportunities for student musicians. This project focuses on developing a festival’s branding and marketing, including the visual identity, promotional materials, and overall brand strategy. Designed as an affordable and community-driven event, 2nd Summer emphasizes inclusivity, student culture, and the promotion of emerging student artists. Through cohesive branding and targeted marketing, the project aims to create a recognizable festival identity that resonates with college students and strengthens …

Cor(E) Brand Direction, Jake T. Tokatlian

Graphic Communication

COR(E) is a new record label founded by an artist named Lil Uzi Vert, and for my project I have taken the initial steps to develop their brand identity and create physical products for the label. To achieve this, I made a brand book to help define COR(E) and provide a set of design guidelines, a Spring issue of a quarterly magazine that provides news and behind the scenes of the label’s artists, and a CD design including a cover and tracklist. I believe there is a gap in the market for bringing physical media into the music industry and …

Marketing As Practice: Resolving The Hunt-Anderson Stalemate Through Practice Theory, Stephen A. Lemay, Martin Svendsen

Journal of Applied Marketing Theory

This paper revisits methodological debates in marketing theory, tracing the progression from Sidney Levy’s work on symbolic consumption to the Hunt–Anderson empiricist–relativist debate. We argue that this debate rests on a category error: marketing has been misclassified as either a science or an interpretive discipline. Drawing on contemporary practice theory, we reconceptualize marketing as a professional practice oriented toward creating and managing exchange relationships within cultural contexts. This perspective resolves the Hunt–Anderson stalemate, clarifies the epistemological foundations of Consumer Culture Theory (CCT) and Transformative Consumer Research (TCR), and generates distinct research questions and methods. Through comparative exemplars, we show how …

“I” Or “We” In Times Of Crises: Should Marketers Use Individualist Or Collectivist Language When Times Are Tough?, Milad Hour, Golshad Parsimoghadam, Ali Jamei

Journal of Applied Marketing Theory

During the pandemic, as people dealt with fatalities, lockdowns, and the psychological impact of reduced social interactions, some marketing messages still captured significant public attention. What was the key element contributing to the success of these communications during such challenging times? This study focuses on the role of collectivism as a stress-coping mechanism included within marketing communications. Analyzing approximately 56,000 brand-generated posts on Platform X, the research examines how the use of collectivist language (e.g., we, us, etc.) relates to message likability, particularly as the pandemic nears its peak. The findings reveal that collectivist terms are positively associated with the …

Strategic Sustainability In Fast-Fashion: Consumer Responses To Green Collections, Caroline Le Bon

Journal of Applied Marketing Theory

The fashion industry has long been criticized for its detrimental environmental impact. As awareness grows, consumers acknowledge that their demand for variety at low prices has fueled the industry’s unethical practices, making sustainability a key concern for them and for companies. Although fast-fashion brands introduce sustainable collections, they continue to face criticism for prevalent greenwashing practices. Our research explores how integrating such collections into fast-fashion assortments influences consumer perception and purchase intention, depending on their involvement in both fashion and sustainability. Through our quantitative study, we find that implementing strategic sustainability through green collections alone is insufficient to convince environmentally …

J Mich Dent Assoc June 2026

The Journal of the Michigan Dental Association

Each month, the Journal of the Michigan Dental Association delivers news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200-plus members. It remains the main publication reaching Michigan dentists and is available worldwide through ADA Commons.

The June 2026 (Volume 108, No. 6) issue of the Journal is published in digital format to provide updates and insights for Michigan's oral health community and MDA members. Print editions occur every other month beginning with January.

The June 2026 issue of the Journal of the Michigan Dental Association provides association updates, legal advice, and clinical …

Outgoing President Newman: “The Future Of The Mda Is Defined By All Of Us”, David Foe

The Journal of the Michigan Dental Association

In her final address to the MDA House of Delegates, outgoing President Dr. Cheri Newman reviews the association's progress over the past administrative year. She highlights achievements in strengthening financial stability, advocating for solutions to dental workforce shortages, and expanding community access to care. Newman also discusses the ongoing strategic review of member values and a comprehensive governance review intended to position the association for the future of dentistry. She emphasizes that the organization's strength lies in the collective engagement of its membership.

2026 June News Report, Morehead State University. Office Of Communications & Marketing.

Communications and Marketing Publications Archive

The June 2026 Morehead State University News Report.

Reimagining Power And Practice: Grantee Reporting For Greater Impact, Steven Lafrance, Jamae Morris, Lauri Valerio

The Foundation Review

The evaluation of Robert Wood Johnson Foundation’s (RWJF) Written Reports Alternative Project (WRAP) pilot revealed that Oral and Alternative Reporting (OAR) options offer a practical, values-aligned pathway to equitable, trust-based reporting that reduces burden while improving usefulness with a pathway to scale.

WRAP participants reported strengthened relationships and two-way learning, especially when conversations complemented or replaced written materials.

Recommendations for others considering OAR include: offer and codify choice, center questions that matter, design technology to support multiple formats, compensate grantee time for evaluation or additional learning-related asks, and train staff for relational learning.

RWJF’s experience demonstrates how reporting can be …

Adaptive Learning Partnerships In Action: Insights And Reflections From The Macarthur Foundation’S Big Bet On Nigeria, Julian Williams, Michael Moses

The Foundation Review

This article explores the evolution of the authors’ strategic learning partnership during their work together with the MacArthur Foundation’s Big Bet On Nigeria. The authors share practical insights into how foundations can cultivate learning relationships grounded in trust, aligned with priorities of program staff and grantees, and calibrated to generate timely, actionable insights.

The authors highlight the key principles that enabled them to help the program and grantees identify and adapt to emerging challenges, lessons, and needs, both within the programming context and in the foundation. In doing so, they offer a roadmap for funders and evaluators seeking to embed …

Unpacking Assumptions: What Evaluation Capacity Building Looks Like When It’S Optional, Flexible, And Funded, Jennifer Marsack, Martena Reed, Robiel Abraha, Abby Triño, Sara Jones, Brita Blesi

The Foundation Review

Evaluation capacity building (ECB) in the philanthropic sector is often designed around a common set of assumptions: organizations need to be directed toward “correct” evaluation practices, compliance is the primary motivator for engagement, and funder-defined metrics are the most appropriate measure of success. This article challenges these assumptions by sharing insights from a multi-year ECB initiative funded by Houston Endowment called Harnessing the Power of Data.

Drawing on surveys, interviews, and program participation data, the authors explore how co-creating learning goals in a strengths-based structure shifts the evaluation culture of an organization. Key lessons include: (1) how flexibility and alignment …

From Framework To Practice: Insights About Aligning Foundation Impact And Strategic Positioning In A Trust-Based Philanthropy Era, Nancy Pole, Marie-Andrée Mbengue-Reiver, Anne Loranger-King

The Foundation Review

This article examines how a framework revealing foundations’ distinct orientations towards social impact has been used in practice, illustrating the tool’s utility and areas for refinement through one foundation’s experience.

Originally developed for Quebec’s philanthropic ecosystem, the heuristic positions foundations along two continua: strategic posture (problem-solving versus communitysupporting) and impact focus (grantee outcomes versus foundation outcomes), creating four impact orientation quadrants.

The case reveals productive tensions when different parts of a foundation occupy different quadrants. They are particularly acute for public foundations accountable simultaneously to donors, grantees, government funders, and communities.

These insights inform future framework iterations with a view …

Paying For Participation: Equitable Compensation Models For Community Co-Researchers, Jamie Zimmerman, Prabhneet Girn

The Foundation Review

Community-engaged research is increasingly central to philanthropic practice, yet funders rarely provide guidance for compensating community members who participate as co-researchers. This gap is especially pronounced for youth, who often face administrative, legal, and developmental constraints that complicate what “fair pay” looks like in practice.

This article presents findings from a mixed-methods comparative case study of three youth participatory action-research projects involving 44 youth ages 16–24 across varied organizational settings. Data were collected through youth surveys, focus groups, staff interviews, financial analysis, and document review.

Findings show that each model carries distinct trade-offs related to feasibility, transparency, and administrative capacity, …

Full Issue

The Foundation Review

No abstract provided.

Overcoming Adversity With Resilience: A Phenomenological Examination Of African American Women Leaders Facing Microaggressions In Corporate Spaces, Dionne Trenise Johnson

Electronic Theses and Dissertations

African American women leaders in Fortune 500 companies experience persistent challenges of subtle yet pervasive systems of discrimination in the form of microaggressions that cause negative impacts to their psychological well-being, workplace performance, and career advancement. These women exhibit incredible resilience that enable them to thrive at work, mitigate mental health challenges, and navigate their careers successfully. However, unlike people who fall into either a racial minority group or a gender minority group, African American women experience compounded effects of microaggressions due to the intersection of their race and gender. As a result of microaggressions, these women experience impacts to …

The Effect Of Positive Communication On Leadership Development: A Qualitative Phenomenological Study, Philip J. Lowe

Electronic Theses and Dissertations

This qualitative phenomenological study explores the lived experiences of Christian college professors in the Midwest who utilize positive communication within mentoring relationships to develop leadership capabilities in students preparing for ministry. The research addresses the development of leadership capabilities in Christian colleges and examines how mentoring relationships serve as a sustainable alternative to costly and often ineffective formal programs. Following a descriptive phenomenological approach informed by the methods of Husserl and Giorgi, the researcher conducted semi-structured interviews with faculty members who have at least five years of teaching experience at a Christian college in the Midwest. The study utilized Bowlby’s …

Educational Content Creation For Non-Textbook Learning Resources, Dorina Tila

Open Educational Resources

These are materials that will be supporting faculty teaching and students enrolled in ECO 1200: Macroeconomics. Some items are also helpful in other economics, finance, and business classes. The set includes:

• Customized Summaries of Modules,
• Up-to-date Case Examples and Assignments
• Economic Experiments and Game Designs and Instructions,
• Instructions that Ethically and Effective Use Generative AI

Empowering Lifelong Choice: Supporting Older Individuals With Idd To Thrive At Work, Transition To Retirement With Dignity, And Maintain Community Connections, Leslie Quarles

Critical and Creative Thinking Capstones Collection

This synthesis addresses the need to support older individuals with intellectual and developmental disabilities in their engagement in continued work. The project traces the journey from an initial focus on supporting older individuals with intellectual and developmental disabilities to work as long as they wish to an eventual shift toward a phased retirement approach. It considers issues such as a reimagined visualization of the support team structure, integration of tailored job supports and Community Life Engagement (CLE). The author's familial history sparked a sense of injustice that would not stay buried, shaping a career path in disability services and access. …

Ai-Augmented Financial Advisors: Comparing Ai And Human Analyst Investment Recommendations In Agreement, Performance, And Firm Size Effects, Crystal Chen

Honors College Theses

This study examines the level of agreement and performance between artificial intelligence (AI) generated investment recommendations and human analyst recommendations across U.S. publicly traded firms. Using a sample of twelve companies categorized by firm size (large, mid, and small), the study collects buy, hold, or sell recommendations from generative AI systems and human analysts. Agreement between AI-to-AI and AI-to-human recommendations is measured using Cohen’s Kappa agreement. Portfolio performance is evaluated by constructing equal-weighted portfolios for each recommendation source and size category. Risk-adjusted returns are measured using the Sharpe ratio over 1-, 2-, and 3-month periods. Furthermore, the study tests whether …

Determinants Of Public Trust In E-Government: A Comprehensive Review And Conceptual Framework Over The Past Decade, Andrean Nathaniel, Sumartono Sumartono, Abd. Qadir Muslim

BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi

The evolution of digital governance has heightened the strategic significance of public trust in the implementation of e-government. Despite numerous empirical investigations, the results concerning the factors influencing trust remain fragmented and largely centered on technological aspects. This study seeks to systematically identify, categorize, and synthesize the determinants of trust in e-government through a structured literature review of 21 Scopus-indexed articles published between 2015 and 2025. Utilizing an evidence-based synthesis methodology, the study organizes determinants of trust into four main categories: citizen-related, technological, institutional, and risk-related factors. The findings indicate that technological and citizen-related factors are the most significant predictors …

Indonesian Tax Reform: A Never-Ending Dialectic, Charoline Cheisviyanny, Niki Lukviarman, Verni Juita, Suhanda Suhanda

BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi

Indonesian tax reform has evolved through recurring cycles of institutional change, yet it continues to face persistent tensions among fiscal demands, administrative capacity, and taxpayer compliance. While existing tax reform studies predominantly examine reform outcomes in terms of revenue performance and compliance rates, limited attention has been given to the structural contradictions that shape reform trajectories over time. This study re-conceptualizes Indonesian tax reform as a dialectical process by applying a thesis–antithesis–synthesis framework to three major reform cycles since 1983. Using an interpretive qualitative design based on documentary reconstruction and illustrative interview evidence, the analysis demonstrates that each reform phase …

Credit Card Analysis, Di Wu

Open Educational Resources

A credit card business unit at a bank is facing a retention problem. More customers are leaving the bank's credit card services, and the retention manager wants to identify which customers are most likely to churn so the bank can intervene before the account is lost.

The bank has customer demographic, relationship, and transaction data for more than 10,000 credit card customers. The data includes age, gender, education, income category, card category, months on book, customer inactivity, contact frequency, credit limit, revolving balance, transaction amount, transaction count, and whether the customer attrited.

You are a business analyst on the bank's …

Developing A Framework For Mooc Dropout: The Role Of Utilitarian And Hedonic Values In Student Retention, Bipllab Roy, Mave D'Souza, Madhura Laghane

Northeast Journal of Complex Systems (NEJCS)

Massive Open Online Courses (MOOCs) have expanded access to higher education but continue to face persistently high dropout rates, raising concerns about their long‑term effectiveness and sustainability. This study develops and empirically tests a structural framework that links utilitarian values (perceived usefulness, certificate value, time flexibility), hedonic values (enjoyment, variety and novelty, personal interest alignment), and individual characteristics (goal orientation, self‑efficacy, motivation type) to MOOC student retention. Data were collected through a structured questionnaire administered to 200 MOOC learners from Christ University, Lavasa Campus, and analyzed using Structural Equation Modelling (SEM) in AMOS. The results show that goal orientation, self‑efficacy …

When God Lifts The Veil: Transformational Leadership And Political Skills Model As Counters To Machiavellianism And Organizational Politics In The Los Angeles City Council, John Sandy Campbell

The Scholarship Without Borders Journal

This paper examines how Machiavellianism and Organizational Political Behavior contribute to destructive organizational politics and applies Transformational Leadership Theory and the Political Skill Model as countervailing frameworks to the Dark Triad. Grounded in leadership and organizational behavior research, this theory-based conceptual paper provides a theory-driven analysis that synthesizes established models to explore how power and unethical governance erode public trust. This paper examines the relationship between leadership behavior and power dynamics in a contemporary political context. Rather than relying on empirical data collection, it draws on Transformational Leadership Theory, the Political Skills Model, the Dark Triad, Organizational Politics, and Organizational …

Online Shopping Non-Adoption In South Africa: A Distrust-Centric Framework Integrating Social Exchange, Trust Transfer, And Social Presence Theories, Cleopatra Moipone Matli, Jeevarathnam P. Govender

Journal of Marketing and Consumer Behaviour in Emerging Markets

Online shopping non-adoption remains critically underexplored, especially in emerging markets. Addressing this gap, the authors develop and test a distrust-centric framework that applies the inhibitory logic of social exchange, trust transfer, and social presence theories to explain pre-emptive avoidance. Focusing on South Africa, where only 18.16% of the population engage in e-commerce, data was collected from 414 consumers who have never shopped online. Structural equation modelling reveals that perceived lack of reciprocity directly increases the intention of non-adoption. Moreover, distrust in online payment systems transfers to broader channel scepticism, which in turn drives avoidance. Perceived lack of social presence further …

Unveiling The Power Of Credibility: How Virtual Influencers Shape Consumer Attitudes And Purchase Intentions In Fashion, Danita Van Heerden, Jade L. Verbeek

Journal of Marketing and Consumer Behaviour in Emerging Markets

Artificial intelligence (AI) is at the forefront of influencer marketing, particularly in the fashion industry. Consequently, brands are using virtual influencers (VIs) to engage consumers in this space. Yet little is known about VIs’ credibility and their influence on purchase intentions, especially in an emerging market where they are less prevalent. This study examines the influence of VIs’ credibility (i.e., trustworthiness, attractiveness, and expertise) on consumers’ attitudes towards VIs and the subsequent impact on purchase intention for fashion products in South Africa, grounded in the Source Credibility Theory. Data were collected from active social media users using non-probability convenience and …

Ceo Succession Planning Challenges In Hospitality Industry Smes: A Conceptual Framework And Literature Review, Denise Mazzei

Journal of Fundamental & Applied Business Research

In small to medium enterprise (SME) hospitality organizations, some CEOs overlook succession planning as a strategic imperative. This article presents a conceptual framework and literature review of a study that identified issues and potential contributors to the problem of challenges some leaders face with CEO succession planning in hospitality organizations. Currently, in the leadership literature, there is not a study that examines the problem especially as it relates to the hospitality industry. The literature was examined in alignment with three concepts that cascaded from the problem: a) succession planning leads to organization sustainability, b) SME CEOs manage organization strategic vision, …

Exploring The Role Of Emotional Intelligence Within Effective Leadership And Employee Empowerment, Angelique Limongelli

Journal of Fundamental & Applied Business Research

The following research concept was selected to examine the role and impact emotional intelligence has in conjunction with the challenges leaders face in reaching mission objectives. These roles and aspects were examined within the context of the United States Coast Guard, specifically how that plays out within both enlisted and officer leadership. The participants were grouped into three categories: junior enlisted personnel, senior enlisted personnel, and officers of various types of commissions. Many similarities were established based on categorization. For example, junior enlisted members largely favored teamwork, while officers largely felt unsupported and unempowered over the course of their careers. …