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Full-Text Articles in Entire DC Network
Résumé Redesign: An Experiential Assignment Using Ai Applicant Tracking Systems, Rachel Dolechek, Karen Mccullough
Résumé Redesign: An Experiential Assignment Using Ai Applicant Tracking Systems, Rachel Dolechek, Karen Mccullough
Applied Business Faculty Publications
The Résumé Redesign exercise equips business communication students with essential job search competencies through an experimental approach to résumé design. Grounded in contemporary research on AI literacy and résumé design, this assignment incorporates an AI-powered résumé scanner alongside faculty feedback to strengthen students’ understanding of formatting, mechanics, and audience adaption. Survey results from 136 student respondents indicate the AI feedback to be clear and helpful. This exercise offers flexibility for in-person and online learning environments to enhance a résumé assignment and introduce students to AI-mediated recruitment practices, while maintaining the critical role of human review in the résumé evaluation.
Does Green Electricity Mitigate Carbon Emission Externalities? Industry-Specific Effects On Firm Profitability, Operational Efficiency, Valuation, And Market Risk In Taiwan Listed Companies, Mutiara Eka Puspita, Wei Hwa Pan, Bon Long Hsia, Huynh Phu Tan
Does Green Electricity Mitigate Carbon Emission Externalities? Industry-Specific Effects On Firm Profitability, Operational Efficiency, Valuation, And Market Risk In Taiwan Listed Companies, Mutiara Eka Puspita, Wei Hwa Pan, Bon Long Hsia, Huynh Phu Tan
Bulletin of Monetary Economics and Banking
his study explores the relationship between carbon emissions and firm financial performance across industries and how green electricity adoption moderates this effect. Using 9,925 firm-year observations from the Taiwan Economic Journal, we estimate panel regressions and compare Fixed Effects robust and Driscoll-Kraay (1998) standard errors to ensure robustness. Two-way and three-way interaction models reveal a green electricity paradox: biotech firms benefit, while financial and high-tech sectors decline. These findings highlight the need for sector-specific ESG investment models and tailored policy support to ensure an equitable green transition. The study contributes by integrating environmental-financial dynamics with industry heterogeneity in emerging markets
A Smart Contract Framework For Project Financing In Gold Mining Operations: Implications For Improved Financial Forecasting, Silvia Lydia Priskilla, Mohammed Ali Berawi, Mustika Sari Dr.
A Smart Contract Framework For Project Financing In Gold Mining Operations: Implications For Improved Financial Forecasting, Silvia Lydia Priskilla, Mohammed Ali Berawi, Mustika Sari Dr.
Smart City
Gold mining projects are characterized by high capital intensity and significant operational variability, making financial forecasting particularly sensitive to the quality and timing of cash-flow data. In practice, conventional financing systems rely on multi-stage administrative processes that create delays between work completion and payment realization, reducing the reliability of financial records used for investment evaluation.
This study aims to develop a smart contract-based financing framework to improve the accuracy of profitability projections in gold mining projects. A case study approach is employed using operational and financial data from a mining project in Sumatra over the period 2023–2026. The analysis combines …
To What Extent Could Quantum Computing Pose A Threat To Global Modern Data Security?, Aniket Maheshwari
To What Extent Could Quantum Computing Pose A Threat To Global Modern Data Security?, Aniket Maheshwari
Journal of Cybersecurity Education, Research and Practice
Quantum computing has emerged as a transformative technology with the potential to fundamentally disrupt modern cryptographic systems that underpin global data security. This paper examines the extent to which quantum computing could pose a threat to modern global data security by synthesising existing technical, institutional, and policy-oriented literature. Drawing on a narrative review of scholarly research, industry reports, and government frameworks, the analysis focuses on the implications of quantum algorithms such as Shor’s and Grover’s, which challenge the mathematical foundations of widely used cryptographic schemes. The findings suggest that while quantum computing presents a credible long-term threat to asymmetric encryption …
Strategic Dimensions Of Artificial Intelligence: Development Globalization, Investment Dynamics, And Firm Performance, Alysson Silveira
Strategic Dimensions Of Artificial Intelligence: Development Globalization, Investment Dynamics, And Firm Performance, Alysson Silveira
USF Tampa Graduate Theses and Dissertations
Artificial Intelligence (AI) is quickly changing the competitive landscape of most industries, and understanding how to incorporate this technology into products, services, and processes is becoming crucial for firms. This dissertation presents three studies that address different strategic challenges that arose with the unfolding of AI. First, I study how multinational enterprises globalize the development of AI. I argue that concentrating AI development or globalizing it has different implications for supply chain responsiveness and operations complexity. I use a combination of a rare dataset on software presence across 45 countries and financial data to show that AI development globalization has …
Influences Of Transformational Leadership Mixed With Contemporary Practices Among High School Coaches: A Qualitative Exploratory Study, Kylene M. Brewton
Influences Of Transformational Leadership Mixed With Contemporary Practices Among High School Coaches: A Qualitative Exploratory Study, Kylene M. Brewton
Student Theses and Dissertations
This qualitative study examined factors influencing transformational leadership (TL) among high school coaches. Although previous research shows that TL improves athlete performance, emotional development, and team cohesion, little attention has been paid to how TL skills develop in secondary school sports, specifically to be used by coaching staff. Using Bass and Avolio’s four “I’s” framework—idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration—the study explored the impact of gender, coaching experience, sport coached, and mentorship on TL practices. Ten high school coaches from the mid-southern United States participated in three rounds of interviews using the Differentiated Transformational Leadership Inventory (DTLI). …
Impact Of Ncaa Football Bowl Subdivision Reclassification On Universities, Kyle Shaffer
Impact Of Ncaa Football Bowl Subdivision Reclassification On Universities, Kyle Shaffer
Student Theses and Dissertations
Increasingly universities are leaving the lower Football Championship Series (FCS) for the potentially greener pastures of the Football Bowl Subdivision (FBS), but are they really greener? Is bigger always better? Since 2008, there have been 17 universities that have reclassified to the NCAA FBS subdivision. The purpose of this study was to study NCAA FCS to FBS reclassification from 2008 to 2023 to research the athletics and non-athletics related impacts that occurred and what factors most influenced the universities in the sample to choose to pursue reclassification. The study used a quantitative approach to more holistically research the impact of …
Hiring Trends In The Hotel Industry Post-Covid-19: Human Resource Professionals’ Perspectives, Anthony Liu
Hiring Trends In The Hotel Industry Post-Covid-19: Human Resource Professionals’ Perspectives, Anthony Liu
JWU Dissertations & Theses
The U.S. hotel industry experienced severe workforce disruption following the COVID-19 pandemic, including layoffs, employee exits, persistent labor shortages, and shifting employee expectations (Baum et al., 2020; Ghani et al., 2022; Kwok, 2022; Liu-Lastres et al., 2023). Although hotels increased wages, expanded scheduling flexibility, and improved benefits, many hotels continued to experience staffing shortages that affected recruitment, retention, operational efficiency, and service delivery (AHLA, 2024b; Aksoy et al., 2022; Ghani et al., 2022). Existing research has examined employee outcomes and organizational responses; however, limited empirical attention has been given to hotel HR professionals’ experiences and perspectives on post-pandemic hiring …
Get Ready To Lead: Human-Centered Leadership In An Ai-Driven World, Ellen Ramsey
Get Ready To Lead: Human-Centered Leadership In An Ai-Driven World, Ellen Ramsey
Faculty and Staff Publications & Presentations
As AI becomes increasingly integrated into our daily lives, online students continue to seek instructors who consistently appear, genuinely care about them as individuals, and provide guidance, challenge, and support. AI tools can help with speed and structure, but human-centered leadership keeps connection and meaning at the forefront of the learning experience.
This interactive workshop invites online instructors and faculty leaders to explore how human-centered leadership can support their teaching in the middle of rapid technological change.
Grounded in a six-pillar leadership model that encompasses conscious self-awareness, relational intelligence, ethical influence, adaptive growth, transparent communication, and empowered action, this session …
Surviving And Thriving: The Indigenous Migrant, Danna Guzman-Rodriguez
Surviving And Thriving: The Indigenous Migrant, Danna Guzman-Rodriguez
Honors Theses
This literature and cultural study highlights the generation of children of indigenous immigrants and the relationship with their indigenous identity and culture. This unique experience is complex and encapsulates issues such as indigenous cultural survival, homogeneity, globalization, and lack of cultural identity. Exploring the Totonac community in La Chaca, Veracruz in Mexico, allows for a deeper explanation of this experience. Speakers of Totonac and other indigenous languages often migrate to countries such as the United States and carry such cultural ties with them. What happens to these ties after moving to a Western-dominated country where globalization favors English and Western …
Wearable Technology For Depression Assessment: A Scoping Review Of Datasets, Ml Tlachac, Hayley K. Elsbree, Michael V. Heinz
Wearable Technology For Depression Assessment: A Scoping Review Of Datasets, Ml Tlachac, Hayley K. Elsbree, Michael V. Heinz
Information Systems and Analytics Department Faculty Journal Articles
As wearable technology continues to develop, wearable devices are becoming more common and being increasingly used to collect datasets for depression assessment. Documenting the collection procedures, recruitment strategies, and demographics of these datasets is important to allow for synthesis across the datasets and uncover common limitations. As such, in this scoping review, we identify 80 observational datasets collected by wearable devices through the start of 2025 that can be used for depression assessment. Of the 80 datasets, 50% used an actigraph and 47.5% used other wristbands. These wearable devices were used to collect activity, sleep, and heart rate for 87.5%, …
Successful Organizational Performance With The Influence Of Cultural Diversity On Leadership, Amelia Diann Smalls
Successful Organizational Performance With The Influence Of Cultural Diversity On Leadership, Amelia Diann Smalls
Doctoral Dissertations and Projects
Organizations increasingly rely on culturally diverse teams to support global collaboration and innovation. However, many organizations continue to struggle to translate workforce diversity into improved communication, team cohesion, and performance outcomes. This study examines how leadership behaviors influence communication dynamics and relational processes within culturally diverse teams in multinational organizational environments. Guided by transformational leadership theory, servant leadership theory, and leader–member exchange (LMX) theory, the research explores how leadership practices shape communication clarity, team cohesion, and organizational effectiveness. A qualitative research design supported by descriptive survey data was employed. Data was collected from 33 professionals working in multinational organizational contexts …
Bridging The Visibility Gap: Advancing Radio Frequency Identification Integration For Customer-Facing Supply Chain Transparency And Operational Efficiency, Henry Steven Groulx
Bridging The Visibility Gap: Advancing Radio Frequency Identification Integration For Customer-Facing Supply Chain Transparency And Operational Efficiency, Henry Steven Groulx
Doctoral Dissertations and Projects
This study examined a persistent challenge in operations management, the gap between the internal capabilities of Radio Frequency Identification (RFID) systems and their limited external application in customer-facing and supply network contexts. Grounded in a constructivist-pragmatic perspective and guided by adaptive structuration theory, the research employed an exploratory qualitative multiple-case study design across six manufacturing and logistics organizations. Data were collected through 24 semi-structured interviews, organizational documents, and operational artifacts, which were triangulated to support robust analysis. Findings indicated that RFID systems effectively supported internal operations, including inventory accuracy, process control, and exception management. However, their value diminished when extended …
Aligning Sport Management Programs With The Evolving Needs Of Hopeful Intercollegiate Athletic Administrators., Kelly P. Elliott, Don Rockey
Aligning Sport Management Programs With The Evolving Needs Of Hopeful Intercollegiate Athletic Administrators., Kelly P. Elliott, Don Rockey
The COSMA Journal
Pathways to becoming an Athletic Director (AD) vary considerably across intercollegiate athletics, highlighting the need for sport management programs to better align academic preparation with evolving professional expectations. While prior research has explored AD roles across NCAA divisions, limited attention has been given to how academic curricula and experiential learning opportunities support students pursuing these careers. This study examines differences in sport management curricula and experiential offerings across programs affiliated with Division I FBS, Division I FCS, Division II, Division III, and NAIA institutions. Two research questions guided the study: (1) What differences exist in required coursework across divisions? and …
Adaptive Intervention Strategies In Co-Evolving Multiplex Networks: A Reinforcement Learning Approach To Real-Time Misinformation Containment, Anjali Ashokrao Bhadre Dr., Harshvardhan Prabhakar Ghongade Dr.
Adaptive Intervention Strategies In Co-Evolving Multiplex Networks: A Reinforcement Learning Approach To Real-Time Misinformation Containment, Anjali Ashokrao Bhadre Dr., Harshvardhan Prabhakar Ghongade Dr.
Northeast Journal of Complex Systems (NEJCS)
The growing transmission of misinformation via social media creates serious challenges to public health, democracy and social cohesion. To date, methods used to contain misinformation rely upon static representations of networks and set rules for interventions. In contrast, this study presents the first Multiplex Adaptive Reinforcement Intervention Network (MARIN), a framework for real-time adaptive intervention in the context of dynamic misinformation transmission using co-evolving multiplex networks and deep reinforcement learning. Unlike past studies that have assumed static network structures, MARIN has the ability to allow for dynamic changes in network topology as a result of both misinformation transmission and intervention …
From Centrality To Sustainability: How Connected Boards Shape Waste Management Outcomes, Irfan Haider Shakri, Anh Tuan Nguyen, Fnu Pratima
From Centrality To Sustainability: How Connected Boards Shape Waste Management Outcomes, Irfan Haider Shakri, Anh Tuan Nguyen, Fnu Pratima
Faculty Publications
The escalating climate crisis has elevated waste management from an operational concern to a critical issue of corporate governance. However, the role of board connectedness in shaping firms' waste practices remains largely unexplored. Drawing on resource dependency and social capital theories, this study examines how board network centrality influences waste management practices. Employing pooled OLS on 4948 firm- year observations from US- listed firms during 2004–2023, we find that higher board connectedness leads to a significant reduction in waste generation. Economically, a one standard deviation increase in DEGREE centrality is associated with a 3.4% decrease in total waste generation. Our …
Beyond The Classroom: Leveraging Community Engaged Learning To Teach Corporate Social Responsibility In Sport Management, Amanda Greene Dr., Charles Jones, Natalie Smith
Beyond The Classroom: Leveraging Community Engaged Learning To Teach Corporate Social Responsibility In Sport Management, Amanda Greene Dr., Charles Jones, Natalie Smith
The COSMA Journal
This manuscript presents a case study exploring the use of community engaged learning (CEL) to teach corporate social responsibility (CSR) in an upper-level sport management course. The purpose of this study is to examine how participation in a semester long community engaged learning experience influences student understanding of corporate social responsibility, civic identity, and theory-to-practice application. Students partnered with a local nonprofit affiliated with a professional sport organization to design and execute a donor engagement event addressing youth needs in the community. Guided by experiential learning theory, the course emphasized out-of-classroom learning, industry mentorship, and reflective practice. A longitudinal qualitative …
The Dynamics Of Educational Change: A Complex Systems Perspective, Preethi Nanjundan, Lijo Thomas, Abith K. Sunil
The Dynamics Of Educational Change: A Complex Systems Perspective, Preethi Nanjundan, Lijo Thomas, Abith K. Sunil
Northeast Journal of Complex Systems (NEJCS)
The perception of university teachers toward educational reforms plays an important role in determining the success of changes introduced in the education sector. This study focuses on teachers’ attitudes toward change, their emotional responses, and their overall views on educational reforms. Across the world, many educational reforms have failed to achieve their expected outcomes in improving teaching practices and student learning. As education systems are highly complex, the approach toward implementing reforms has also changed over time. Some reforms are introduced gradually, while others involve major innovations within the system. Complexity theory provides useful insights and tools that help educators …
Gary Shaw Recognized As Lifetime Member Of Lindenwood Board Of Trustees, Lindenwood University
Gary Shaw Recognized As Lifetime Member Of Lindenwood Board Of Trustees, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Balancing Our Capacity To Serve: A Phenomenological Exploration Of Black Women Navigating Personal, Professional, And Community Leadership Roles, Shemeka K. Brathwaite
Balancing Our Capacity To Serve: A Phenomenological Exploration Of Black Women Navigating Personal, Professional, And Community Leadership Roles, Shemeka K. Brathwaite
Student Theses
This phenomenological study explores the lived experiences of Black women community leaders as they navigate a balance between their professional, personal, and community leadership roles. The research design uses the theoretical frameworks of Black Feminist Intersectionality and Role Theory, specifically addressing the cultural burdens imposed by the Strong Black Woman archetype, which adds additional role strain. The study began with a questionnaire completed by 54 Black women community leaders, followed by 20 in-depth, semi-structured interviews selected from this pool. The study’s key findings are illustrated in a Black Women’s Sustainable Community Leadership Framework. Black women community leaders exude high self-efficacy, …
Where To Now With Privacy? A Systematic Literature Review With Human–Artificial Intelligence Synthesis (Slr-Hais), Moulik M. Zaveri, Ameet Pandit, Violetta Wilk, Steven D’Alessandro
Where To Now With Privacy? A Systematic Literature Review With Human–Artificial Intelligence Synthesis (Slr-Hais), Moulik M. Zaveri, Ameet Pandit, Violetta Wilk, Steven D’Alessandro
Research outputs 2022 to 2026
Purpose – The development of digital technologies has led to changes in how consumers perceive privacy. This systematic literature review (SLR) aims to introduce human–artificial intelligence (AI) synthesis (HAIS) as a novel methodology for extending traditional SLRs. Design/methodology/approach – A comprehensive review of the privacy literature is conducted to demonstrate the efficacy of the SLR with HAIS (SLR-HAIS) approach, using 149 articles published by top marketing journals on consumer privacy. The PRISMA approach is adopted as the organizing framework. In addition, the TCCM framework is applied in conjunction with Leximancer-driven HAIS analysis, which utilizes natural language processing techinques for thematic …
Jalzap: An Agile Hybrid For Ai-Accelerated Software Development, Pouya Nouri
Jalzap: An Agile Hybrid For Ai-Accelerated Software Development, Pouya Nouri
University Honors Theses
The rapid adoption of generative AI tools allows software teams to quickly code applications, but it comes at a cost: high scope volatility, technical debt, and unrealistic expectations, which break traditional Agile frameworks. This thesis introduces JALZAP, a lightweight, hybrid Agile framework designed to serve small, high-agility teams facing compressed timelines and unpredictable schedules. This framework was evaluated over 16 weeks through a Portland State University Capstone project working for a pre-seed startup sponsor, where a six-person team built Flowmind: an AI-powered iOS task management app meant to serve users with neurodevelopmental disorders like ADD/ADHD. JALZAP implements structural boundaries, including …
Narrative, Identity, And Liminality Of Player Development Personnel In Ncaa Power 4 Conferences: Supporting Athlete Identity Development And Navigating Role Evolution In The Nil Implementation Era, Joseph L. Herman Ii
Journal of Issues in Intercollegiate Athletics
Derived from a larger study, this article examines Player Development Personnel (PDPs) in NCAA Power 4 (P4) conferences as they support athlete identity development and navigate role evolution during the NIL implementation era. Although academic advisors and support staff have long contributed to athlete development, limited scholarship has examined how PDPs understand their professional identities, responsibilities, and institutional constraints in NIL-era athletics. Guided by the Narrative, Identity, and Liminality Model (NILM), MNF, and institutional logics, this study situates PDP work within an ecosystem shaped by commercialization, racialized narratives, and organizational expectations (McLean & Syed, 2015; Southall et al., 2008). Semi-structured …
Educating Ncaa Student-Athletes To Mitigate Social Media Risks: Results From An Intervention Pilot Program, Ksenia Power, Nataliya Bredikhina, Bomin Paek
Educating Ncaa Student-Athletes To Mitigate Social Media Risks: Results From An Intervention Pilot Program, Ksenia Power, Nataliya Bredikhina, Bomin Paek
Journal of Issues in Intercollegiate Athletics
With the introduction of the NCAA’s Name, Image, and Likeness (NIL) policy in July 2021, student-athletes have become increasingly reliant on social media for personal branding and monetization. However, prior research suggests that excessive social media use can negatively impact student-athletes’ well-being, highlighting the need for targeted digital literacy education. Addressing these concerns, this study designed and evaluated an online intervention, “Student-Athlete Training for Online Resilience Management” (STORM), aimed at improving student-athletes’ perceived knowledge and confidence in navigating social media-related risks. Using two waves of survey data (N = 117), the study assessed changes in perceived knowledge of social …
Online Harassment And Mental Health Among Collegiate Student-Athletes: Findings From An Ncaa Division I Conference Survey, M. Courtney Hughes, Michelle K. Demaray, Emily A. Skiba, Sarah E. Warriner
Online Harassment And Mental Health Among Collegiate Student-Athletes: Findings From An Ncaa Division I Conference Survey, M. Courtney Hughes, Michelle K. Demaray, Emily A. Skiba, Sarah E. Warriner
Journal of Issues in Intercollegiate Athletics
Social media is central to college athletics, yet public visibility can expose collegiate student-athletes to online harassment, a risk the NCAA has recently highlighted by documenting sizable volumes of abusive, discriminatory, and betting-related content directed at athletes and officials. This study surveyed 85 NCAA Division I student-athletes from ten universities across the Mid-American Conference and assessed social-media behaviors, online harassment exposure, depression, and anxiety. Most athletes used social media 1–3 hours/day, 78% enabled name-mention alerts, and platforms commonly used included Instagram (98.8%) and X (65.9%). Online harassment was reported via social posts (9.4%), direct messages (4.7%), and texts (3.5%), with …
“Where’S This Energy When They’Re Killing Us!?”: Black Sport Media, Disruptions Of Linked Fate, And The Plantation Politics Of Protection, Sayvon Jl Foster
“Where’S This Energy When They’Re Killing Us!?”: Black Sport Media, Disruptions Of Linked Fate, And The Plantation Politics Of Protection, Sayvon Jl Foster
Journal of Issues in Intercollegiate Athletics
Following the viral interaction between Nyck Harbor and the Texas State Trooper, Black sport media figures dominated the discourse surrounding the incident. By centering Black sport media figures as sources of discursive authority, this study illuminates the role of (Black) sport media in shaping the understanding and response to experiences of Black college athletes. Using Thompson’s (2022) abductive thematic content analysis, commentary from eight prominent Black sport media voices - Bomani Jones, Stephen A. Smith, Ryan Clark, Cam Newton, Von Miller, Marcellus Wiley, Jason Whitlock, and Etan Thomas - was analyzed. With Dawson's (1994) Linked Fate Theory (LFT) as the …
Understanding Parents Perceptions Concerning Division I Student-Athlete Mental Health, Jonathan M. Casper, Jason Bocarro, Marie Amidon
Understanding Parents Perceptions Concerning Division I Student-Athlete Mental Health, Jonathan M. Casper, Jason Bocarro, Marie Amidon
Journal of Issues in Intercollegiate Athletics
Collegiate student-athletes (SAs) frequently underreport mental health concerns and are less likely to seek professional support compared to their non-athlete peers. Given the substantial emotional and academic support parents provide, this study examined NCAA Division I parents’ perceptions of their student-athletes’ mental health and overall well-being, as well as their awareness and perceptions of available mental health services. An online survey (N = 178) was administered across two Division I universities. Parents reported considerable concern regarding mental exhaustion, anxiety, academic pressures, and future planning. They also identified sport-specific stressors, including relationships with coaches, playing time, team dynamics, and injuries. Although …
Does Customer Expectation Affect Customer Experience? - Evidence From Nigerian Hospitality Industry, Adeyemi Abdulwasiu Adebayo, Abdulazeez Alhaji Salau
Does Customer Expectation Affect Customer Experience? - Evidence From Nigerian Hospitality Industry, Adeyemi Abdulwasiu Adebayo, Abdulazeez Alhaji Salau
ASEAN Marketing Journal
Abstract
Manuscript type: Research Article
Research Aims: Examined the impact of consumer expectations on customer experience in selected hotels and hospitality businesses in Offa and Ilorin, Kwara State, Nigeria
Design/methodology/approach: The study employed a quantitative research approach; the study utilized a survey method to gather primary data through questionnaires. The sample size was determined using the Godden (2004) model, resulting in a total of 246 participants, 150 questionnaires were finally retrieved and inputted for data analysis after the shorting out of wrongly filled and deduction of unretrieved copies of the questionnaires. The study also used multistage sampling …
The Role Of Social Media Influencers In Brand Communication Strategies, Elvis Madondo, Eunice Akindeji
The Role Of Social Media Influencers In Brand Communication Strategies, Elvis Madondo, Eunice Akindeji
ASEAN Marketing Journal
Manuscript type: Review Paper.
Research Aims: This study aims to examine the role of social media influencers in shaping contemporary brand communication strategies and to identify the opportunities and challenges associated with influencer marketing practices. Design/methodology/approach: This study employs a semi-systematic literature review approach by analyzing previous studies related to influencer marketing, brand communication, customer engagement, and consumer behavior across digital platforms. Research Findings: The findings indicate that brands strategically select influencers whose personal branding aligns with the company’s values and identity to enhance customer engagement and brand perception. Long-term collaborations between brands and influencers are also found to strengthen …
The Growth Of Green Marketing Studies In Southeast Asia: A Bibliometric Review, Muh Erwin Syah, Nuryakin Nuryakin
The Growth Of Green Marketing Studies In Southeast Asia: A Bibliometric Review, Muh Erwin Syah, Nuryakin Nuryakin
ASEAN Marketing Journal
Research Aims: This study maps the intellectual structure and development of green marketing research in Southeast Asia. It identifies dominant research clusters and knowledge gaps and provides directions for future research.
Design/methodology/approach: The method used in this study is qualitative research with a literature study approach. The method used in this study is qualitative research with a literature study approach. The data source used in this study was taken from the Scopus database on May 25, 2025, with a publication timeframe (2014–2024). As for the data found, 3,872 publications were obtained and analyzed. Finally, this dataset was converted to RIS …