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Are Hotels Ready For Flooding? Improving Employee Preparedness, Ahmin Kwon, Marketa Kubickova, Swechchha Subedi Jul 2026

Are Hotels Ready For Flooding? Improving Employee Preparedness, Ahmin Kwon, Marketa Kubickova, Swechchha Subedi

ICHRIE Research Reports

Focusing on the experiences of 500 current hotel employees in the United States, this report evaluates current levels of flood preparedness and the role of organizational support in shaping employee proactive response. Findings indicate that most employees have experience with flooding and rely on multiple information sources, yet trust in government response remains moderate. Clear disparities emerge across hotel segments, with significantly higher preparedness commitment and proactive behavior among employees in luxury hotels and those with longer tenure. Importantly, prior experience does not necessarily translate into effective preparedness. Although many respondents perceive existing information as sufficient, there is a continued …


Exploring Hotel Sustainability Through A Service Design Lens: An Espoused Theory Vs. Theory-In-Use Perspective, Cindy Yoonjoung Heo, Jaehyun Park, Sanqi Yang, Chen Ni, Lei Tang, Lei Yu, Julneth Rogenhofer, Geraldine Assen Jul 2026

Exploring Hotel Sustainability Through A Service Design Lens: An Espoused Theory Vs. Theory-In-Use Perspective, Cindy Yoonjoung Heo, Jaehyun Park, Sanqi Yang, Chen Ni, Lei Tang, Lei Yu, Julneth Rogenhofer, Geraldine Assen

ICHRIE Research Reports

Sustainability is now widely embedded in hotel strategies, but it is often assessed through what hotels communicate rather than what guests actually experience. This study examines that disconnect by drawing on Argyris and Schön’s distinction between espoused theory and theory-in-use, combined with a service design perspective. Using document analysis alongside in-situ observations at the front desk and in guest rooms, the study looks at how sustainability appears across service touchpoints and whether it is likely to be noticed and understood by guests. The findings suggest that many initiatives are operationally in place but remain largely out of sight during the …


Aviation Disruptions And Tourism Resilience: Policy Lessons From The Indigo 2025 Crisis For India’S Hospitality Tourism Sector, Ann Mary Varghese, Vijaya Zinnoury Jul 2026

Aviation Disruptions And Tourism Resilience: Policy Lessons From The Indigo 2025 Crisis For India’S Hospitality Tourism Sector, Ann Mary Varghese, Vijaya Zinnoury

ICHRIE Research Reports

The December 2025 IndiGo flight disruption crisis, characterized by widespread cancellations, delays, and capacity constraints, significantly impacted India’s tourism and hospitality sectors during peak travel periods. This research report examines the cascading effects of aviation instability on tourism demand, hotel occupancy, pricing dynamics, and regional economies. Drawing on secondary data from industry reports, news coverage, and policy analyses, the study identifies systemic vulnerabilities in India’s aviation–tourism nexus. Findings indicate that flight disruptions led to large-scale hotel cancellations, revenue losses, and demand volatility, particularly in destination-dependent regions in India such as Darjeeling, Rajasthan, and Uttarakhand. The report further evaluates industry responses, …


Tourism System Fragility: Evidence From The Middle East War, Ann Mary Varghese, Vijaya Zinnoury Jul 2026

Tourism System Fragility: Evidence From The Middle East War, Ann Mary Varghese, Vijaya Zinnoury

ICHRIE Research Reports

The ongoing Middle East conflict (2026) has triggered one of the most significant global aviation disruptions since the COVID-19 pandemic, with widespread airspace closures, flight cancellations, rerouting, and fuel cost escalation affecting airlines worldwide. This research report examines how conflict-driven aviation instability has impacted tourism demand, hospitality performance, and destination economies.

Drawing on real-time global evidence, the study finds that the closure of critical air corridors across the Middle East, which handle approximately 15% of global air traffic, led to thousands of daily flight cancellations, mass rerouting, and substantial cost increases for airlines. These disruptions propagated across tourism systems, reducing …


Robot Ready, Deploying Semi-Autonomous Food Delivery Robots, Betsy Bender Stringam, Somang Min, Jennifer Martinez Jul 2026

Robot Ready, Deploying Semi-Autonomous Food Delivery Robots, Betsy Bender Stringam, Somang Min, Jennifer Martinez

ICHRIE Research Reports

Semiautonomous food delivery robots are expanding rapidly across college campuses, healthcare facilities, office complexes, and other food delivery settings. The semiautonomous food delivery robot market grew to about $800 million in 2025 and is expected to exceed $3.24 billion by 2030.

This report draws on research studies conducted at a university contract foodservice beta deployment site, involving in-depth interviews with employees and managers who worked directly with semiautonomous food delivery robots during and after implementation, triangulated with field notes and observations by the research team. The report highlights key findings and develops an original practitioner framework around these findings, called …


Building Consumer Trust In Short-Term Rentals: A Literature Review On Factors Influencing Consumer Booking Motivations And Trust Formation, Alyssa N. Thornton, Kiyan Shafieizadeh Jul 2026

Building Consumer Trust In Short-Term Rentals: A Literature Review On Factors Influencing Consumer Booking Motivations And Trust Formation, Alyssa N. Thornton, Kiyan Shafieizadeh

ICHRIE Research Reports

This study synthesizes existing research on consumer trust formation and booking motivations in short-term rental (STR) platforms through a systematic literature review. Drawing on 19 peer-reviewed studies published between 2015 and 2025, the review examines how trust-building cues and motivational factors jointly influence consumer booking decisions in peer-to-peer accommodation contexts. Using a thematic analysis approach, the findings reveal five dominant themes: visual and aesthetic cues, host attributes, reviews and reputation mechanisms, economic and functional motivations, and host–guest interaction. The results highlight the central role of visual presentation and social signals in reducing perceived risk and fostering trust, while economic and …


Pricing Hawaii: When Discounts, Fees, And Transparency Collide In Hotel Pricing, Kody Dominguez, Ingrid Lin Jul 2026

Pricing Hawaii: When Discounts, Fees, And Transparency Collide In Hotel Pricing, Kody Dominguez, Ingrid Lin

ICHRIE Research Reports

This report examines how hotel pricing structures in Hawaiʻi; specifically, Kamaʻāina discounts, visitor rates, and destination fees interact to shape perceptions of fairness, transparency, and booking behavior.

Using survey data from 192 respondents and a pricing audit of 57 properties in Oahu, Hawaii, the findings reveal a structural disconnect between pricing intent and guest experience. While Kamaʻāina discounts range from 20–30%, mandatory destination fees averaging $37.69 significantly erode realized savings, particularly at mid-tier price points. As a result, 62% of residents perceive hotel pricing as unfair, compared to 27% of visitors, and nearly 70% of respondents report abandoning bookings due …


Beyond The Aisle: The Essential Guide For Event Planners To Navigate Cultural Diversity In Weddings, Ellee N. Marsh, Mary Olle Dr. Jul 2026

Beyond The Aisle: The Essential Guide For Event Planners To Navigate Cultural Diversity In Weddings, Ellee N. Marsh, Mary Olle Dr.

ICHRIE Research Reports

This research aims to address an educational gap within the event planning community regarding cultural diversity across the wedding industry. As the wedding market within the United States continues to increasingly globalize, planners are encountering couples from a wide variety of cultural, ethnic, and religious backgrounds. Understanding and appreciating a wide range of these cultures creates an important baseline of someone else’s background in order to recognize where people are coming from and why they want certain traditions present. Recognizing this lack of cultural knowledge within the wedding planning community, I have developed a cultural wedding handbook that is designed …


Guests Attitude And Purchase Intention Towards Hotel Brand Extension, Daegeun Kim, Eun-Kyong (Cindy) Choi, Tanya Ruetzler, James Taylor Jul 2026

Guests Attitude And Purchase Intention Towards Hotel Brand Extension, Daegeun Kim, Eun-Kyong (Cindy) Choi, Tanya Ruetzler, James Taylor

ICHRIE Research Reports

Brand extension is widely used among firms and hotels to launch new products using their parent brand name, making it important for practitioners to understand which factors influence consumers' attitude toward brand extension (ATT). This study investigated the role of consumer brand identity (CBI) in guests' attitude leading to purchase intention (PUR) for hotel vacation rentals. Findings suggest that CBI was a positive antecedent of perceived fit (PF) and tie (PT), which positively influenced ATT. Additionally, parent brand conviction and quality were identified as factors that positively influenced ATT and led to PUR. As the first study on hotel vacation …


2026-07-14 Minutes, Morehead State University. Staff Congress. Jul 2026

2026-07-14 Minutes, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress meeting minutes from July 14, 2026.


Building The Next Cybersecurity Workforce: A Grades 7–12 Curriculum To Close The Cyber Talent Gap, Mohammed A. Salam, Iqbal Shareef, Rich P. Manprisio Jul 2026

Building The Next Cybersecurity Workforce: A Grades 7–12 Curriculum To Close The Cyber Talent Gap, Mohammed A. Salam, Iqbal Shareef, Rich P. Manprisio

Journal of Cybersecurity Education, Research and Practice

In today’s rapidly evolving technological landscape, cyberattacks pose increasing threats, yet a global shortage of cybersecurity and digital forensics professionals leaves industries vulnerable, similar to having too few law enforcement officers in a densely populated city. The judicial system faces rising digital crimes and fraud cases, further strained by the lack of experts to analyze and extract digital evidence. Despite high demand, millions of positions remain unfilled. This paper identifies the root causes of the cybersecurity workforce shortage and proposes a targeted solution: a curriculum for Grades 7–12 designed to foster cybersecurity awareness and interest. The methodology included a comprehensive …


Contemporary Cybersecurity Challenges In Emerging Technologies: A Systematic Literature Analysis, Faztudo Languisse Prof Jul 2026

Contemporary Cybersecurity Challenges In Emerging Technologies: A Systematic Literature Analysis, Faztudo Languisse Prof

Journal of Cybersecurity Education, Research and Practice

The accelerating convergence of artificial intelligence (AI), the Internet of Things (IoT), cloud computing, blockchain, and quantum computing has fundamentally transformed the global threat landscape, introducing cybersecurity challenges of unprecedented complexity and scale. This systematic literature review synthesizes findings from peer-reviewed publications, institutional reports, and regulatory documents published primarily between 2020 and 2025 to provide an integrated analysis of contemporary cybersecurity challenges across five key emerging technology domains. The review identifies critical vulnerabilities inherent to each domain, documents the evolution of threat actors and attack methodologies — including AI-powered ransomware, adversarial machine learning, and harvest-now-decrypt-later quantum attacks — and evaluates …


Cybersecurity Governance Of Industrial Iot In Sub-Saharan Africa: Policy Gaps, Threat Landscape, And Lessons From Comparative African Contexts, Faztudo Languisse Eng. Jul 2026

Cybersecurity Governance Of Industrial Iot In Sub-Saharan Africa: Policy Gaps, Threat Landscape, And Lessons From Comparative African Contexts, Faztudo Languisse Eng.

Journal of Cybersecurity Education, Research and Practice

The rapid deployment of Industrial Internet of Things (IIoT) systems across Sub-Saharan Africa's extractive, energy, logistics, and agro-industrial sectors has introduced a cybersecurity challenge of growing urgency: industrial networks that were designed for operational efficiency are increasingly exposed to cyber threats for which neither the organizations nor the regulatory frameworks are adequately prepared. This article examines the cybersecurity governance of IIoT systems in a developing African economy, using Mozambique as a primary case study and drawing comparative lessons from South Africa, Rwanda, and Kenya. Through an integrative literature review and documentary analysis of national digital, cybersecurity, and industrial policies, the …


The Strategic Role Of Frontline Sales Personnel In Semiconductor Manufacturing Markets, Daisuke Yahiro Jul 2026

The Strategic Role Of Frontline Sales Personnel In Semiconductor Manufacturing Markets, Daisuke Yahiro

Jesselton Journal of Educators and Scholars

This study examines the strategic role of frontline sales personnel within semiconductor manufacturing environments characterized by technological volatility, operational interdependence, and evolving customer demands. Drawing upon emergent strategy, strategy-as-practice, and organizational sensemaking perspectives, the study explores how frontline personnel contribute to organizational responsiveness and strategy formation beyond conventional execution-oriented roles. A qualitative interpretive research design grounded in pragmatism and symbolic interactionism was adopted. Data were collected through semi-structured interviews involving 12 participants engaged in semiconductor manufacturing sales, customer coordination, and managerial activities in Japan. The findings reveal that frontline personnel function as strategically embedded organizational actors who contribute to operational …


Firms In The Flood: Is Fema Failing Small Businesses?, Lauryn Charles Jul 2026

Firms In The Flood: Is Fema Failing Small Businesses?, Lauryn Charles

Electronic Theses and Dissertations 2020 - Present

When faced with a natural disaster, small businesses remain largely outside the direct reach of federal assistance. The Federal Emergency Management Agency (FEMA) estimates that up to 65% of small businesses close within two years of direct impact by a hazard event. Despite this vulnerability, existing research has focused primarily on infrastructure and household recovery, leaving the small business sector underexamined. This study is the first to link county-level IRS income data, FEMA mitigation grants, and SBA disaster records to empirically evaluate whether federal pre-disaster mitigation spending and community social resilience moderate the relationship between disasters and small business recovery …


The Impact Of Leadership Communication And Organizational Trust On Psychological Safety And Employee Voice In Healthcare Organizations, Crystal D. Smith Jul 2026

The Impact Of Leadership Communication And Organizational Trust On Psychological Safety And Employee Voice In Healthcare Organizations, Crystal D. Smith

M.S. in Leadership

Healthcare organizations operate in increasingly complex environments where effective communication, employee engagement, and patient safety are essential to organizational success. Despite the importance of employee voice, many healthcare professionals hesitate to express concerns, report errors, or share ideas for improvement because of perceived interpersonal and organizational risks. This study examines how leadership communication and organizational trust influence psychological safety and employee voice within healthcare organizations. Using a qualitative literature review, the study synthesizes scholarly research from healthcare leadership, organizational behavior, organizational psychology, healthcare management, and patient safety. The review explores major themes, including psychological safety, leadership communication, organizational trust, employee …


Nil And Contract Law: Advising A Prospective College Athlete Through Competing Name, Image, And Likeness Agreements, Jason Kight, Marcy Faircloth, Lori Mikl, Rachel Silverman Jul 2026

Nil And Contract Law: Advising A Prospective College Athlete Through Competing Name, Image, And Likeness Agreements, Jason Kight, Marcy Faircloth, Lori Mikl, Rachel Silverman

The COSMA Journal

Name, Image, and Likeness (NIL) agreements have created significant financial opportunities for amateur and collegiate athletes while also introducing complex legal, ethical, and strategic decision-making challenges. This decision-focused teaching case places students in the role of trusted advisors to Archie Stafford, a highly recruited high school athlete who must evaluate and compare multiple NIL contract offers connected to his preferred college options. By analyzing NIL agreements, students assess contract enforceability, identify key legal and business risks, weigh legal, contractual, ethical, and reputational disclosure obligations, and formulate a reasoned recommendation aligned with Archie’s academic, athletic, financial, and long-term career goals. The …


The Specifics Of Green Mortgages: A Case Study Of Poland, Mateusz Tomal, Ewa Gorlecka-Łabiak Jul 2026

The Specifics Of Green Mortgages: A Case Study Of Poland, Mateusz Tomal, Ewa Gorlecka-Łabiak

Journal of Banking and Financial Economics

The green mortgage market in Poland has received limited research attention. Therefore, this article aims to present the specifics of the green mortgage market in Poland. To thoroughly investigate the issue, in-depth interviews were conducted with 12 banking sector representatives, each with varying experience and professional roles. The study’s findings revealed that there is no formal definition of green mortgages, which hinders both banks and their customers. Currently, green mortgages are rarely granted due to their limited economic benefit to borrowers and the small number of residential properties that qualify. For banks, green mortgages present an opportunity to expand their …


Auditor Trust In Artificial Intelligence, Michael L. Decker Jul 2026

Auditor Trust In Artificial Intelligence, Michael L. Decker

Electronic Theses and Dissertations 2020 - Present

Accounting firms are investing in, and advocating for, the use of Artificial Intelligence (AI) in audit procedures. This dissertation attempts to determine what factors may lead to auditors trusting an AI system. Established models of trust show that traits of the individual user, the system, and the situation all have effects on trust. Prior accounting research also indicates that professional skepticism is an important trait in auditors. This dissertation adds professional skepticism into an established trust model and uses Structural Equation Modeling to investigate auditor trust in audit evidence prepared by an AI system. My results indicate that the most …


Unspent Donations In Donor Advised Funds - Policy Recommendation, Oriel Nolan-Smith Jul 2026

Unspent Donations In Donor Advised Funds - Policy Recommendation, Oriel Nolan-Smith

Hatfield Graduate Journal of Public Affairs

Billions of dollars are sitting in Donor Advised Funds, delaying support for charitable organizations seemingly at odds with the intent of U.S. charitable tax policy. With no requirement for annual distribution nor timelines for disbursement, Donor Advised Funds allow individual and institutional donors to postpone directing funds to charitable organizations - despite already claiming tax benefits. As a result, some DAFs distribute less than 5% of assets annually, while many of the institutions managing the DAFs continue collecting fees.

Two complementary policy interventions are recommended: (1) the issuance of a federal regulation requiring annual minimum distributions from all DAFs, and …


Can Ungrading Make Sport Management Education More Practical And Engaging?, Michael A. Odio Jul 2026

Can Ungrading Make Sport Management Education More Practical And Engaging?, Michael A. Odio

The COSMA Journal

In this essay I take on the subject of grades in sport management education. While grades are used as a measure of success across higher education, they are an imperfect measure of achievement and learning and have major limitations in terms of student employability. The ungrading movement brings attention to the ways grades can harm learning by shifting attention away from students’ development, and instructor or peer feedback, and intrinsic motivation, while incentivizing compliance and risk-aversion. These harms directly affect what are arguably some of the most important aspects of sport management education, as when grades are the main incentive, …


Marketing Strategies To Increase Student Enrollment To Generate Revenue, Jermaine R. Mccain Jul 2026

Marketing Strategies To Increase Student Enrollment To Generate Revenue, Jermaine R. Mccain

Walden Dissertations and Doctoral Studies

Declining student enrollment can reduce district revenue and limit a public school’s ability to sustain educational programs, staffing, and overall organizational effectiveness. Public school business leaders who lack effective marketing strategies to increase student enrollment may experience financial instability, limiting their organization’s capacity to maintain long-term operational sustainability. Grounded in consumer choice theory, the purpose of this qualitative pragmatic inquiry was to identify and explore effective marketing strategies public school business leaders use to increase student enrollment to generate district revenue. Participants were six public school business leaders in the southeastern United States. Data were collected through semistructured interviews and …


Security Architecture Decision Framework For Endpoint Protection In Resource-Constrained K-12 Environments, Jason Folker Jul 2026

Security Architecture Decision Framework For Endpoint Protection In Resource-Constrained K-12 Environments, Jason Folker

Journal of Cybersecurity Education, Research and Practice

K-12 educational institutions face an ongoing challenge in protecting endpoints when budgets and staffing prevent the implementation of standard security best practices. Technology directors routinely make difficult decisions about administrative rights, software controls, and security tooling, but they lack frameworks designed for the constraints and priorities specific to educational environments. This paper develops a security architecture decision framework tailored for K-12 endpoint protection. The framework integrates five weighting dimensions to help technology directors evaluate competing architectural choices. These dimensions include educational impact, security risk reduction, resource requirements, compliance obligations, and operational feasibility. The framework creates structured documentation that helps decision-makers …


Leading Through Difference: Core Values, Neuroscience, And The Habits Of Transformative Leaders, Jaime E. Welborn Jul 2026

Leading Through Difference: Core Values, Neuroscience, And The Habits Of Transformative Leaders, Jaime E. Welborn

The Journal of Values-Based Leadership

Educational leaders are increasingly called to meet the demands of K-12 schools by managing diversity, navigating conflict, and leading change. One's core values, neuroscience, and cultural proficiency of educational practices play a very important role in how they lead organizations and interact with others. This conceptual paper explores the intersection of neuroscience, core values, and associated habits that support effective cross-cultural interactions. Drawing upon frequency count data from documents collected during professional learning activities in school organizations in New York, Missouri, and California from 2018 to 2025, empathy, open-mindedness, and communication emerged as the most frequently reported important core values …


Francis Bacon As Philosopher Of Leadership: The Essays As Manual For Values-Based Leaders, Matthew Sharpe Jul 2026

Francis Bacon As Philosopher Of Leadership: The Essays As Manual For Values-Based Leaders, Matthew Sharpe

The Journal of Values-Based Leadership

This essay presents the case for Francis Bacon as what we would today term a leadership theorist avant la letter, focusing on the development of the character of leaders, faced with all the pressures of their role.  We aim to show Bacon's leadership theory at once anticipates without directly embodying contemporary leadership theories (in part 1): not only presenting a robust moral vision for leadership, as serving the public good (part 2), but differentiating characteristic kinds of “followers,” with their strengths, weaknesses, and characteristic vices, and realistically addressing how to best lead them (Part 3); and providing ten "how …


Learning Values-Based Leadership Through Practice, Jenny Guan Jul 2026

Learning Values-Based Leadership Through Practice, Jenny Guan

The Journal of Values-Based Leadership

This essay explores how values-based leadership can be developed through leadership practice in real-world contexts. Drawing on a Servant Leadership book project involving global contributors, it adopts the Values Clarity Model™ as a reflective lens and uses a practice-based approach informed by observation, imitation, and reflection to examine how leadership values are enacted in authentic settings. By analyzing the project in relation to what I learned in the Principles of Business Leadership course at business school, this essay reflects on how leadership values are understood, practiced, and internalized in real-world settings.

This reflection suggests that values-based leadership is not formed …


Left On The Cutting Room Floor, Ross K. Goldberg Jul 2026

Left On The Cutting Room Floor, Ross K. Goldberg

The Journal of Values-Based Leadership

Nearly two decades ago, a Los Angeles-based client of ours was looking for a way to draw broadcast media attention to their annual 5K walk. In Los Angeles, as every weekend is overcrowded with many such events, it is hard to politely tell a client that “the media doesn’t care” and that another standard walk in LA has all the presence and pizzazz as day-old mashed potatoes. Clearly, some creativity was required to make them care. As it turns out, the client was one of the largest campuses for senior housing in the Western United States so we suggested that …


Sustaining Purpose In Organizations: Leadership Insights From The Psalms, Hershey H. Friedman, Xianfang Zeng Jul 2026

Sustaining Purpose In Organizations: Leadership Insights From The Psalms, Hershey H. Friedman, Xianfang Zeng

The Journal of Values-Based Leadership

This conceptual paper examines how the Book of Psalms offers an integrative moral framework that enriches contemporary purpose-driven leadership theory. Although modern management scholarship increasingly emphasizes purpose, stakeholder orientation, and meaningful work, it often focuses on strategic articulation rather than the ethical and relational practices that sustain purpose over time. Drawing on selected Psalms as a historically influential corpus of leadership reflection, this study identifies key leadership principles and situates them within established management literature. Purpose-driven leadership rooted in ancient values builds psychologically safe environments. In these spaces, employees view their work as a meaningful calling instead of a simple …


Irish-Americans Audie Murphy And William Donovan: A Celebrity And A Statesman, Ritch Eich Jul 2026

Irish-Americans Audie Murphy And William Donovan: A Celebrity And A Statesman, Ritch Eich

The Journal of Values-Based Leadership

In the long annals of Irish history, many leaders have distinguished themselves as warriors in battle or as civilian heroes, or both. Lieutenant Colonel Robert Blain “Paddy” Mayne, a founding member of the Special Air Service and a highly decorated World War II British Army officer from Northern Ireland, is one. Monsignor Hugh O’Flaherty, an Irish Catholic priest whose rescue network helped over 6,500, escaped Allied POWs, Jews, and other fugitives at risk of Nazi persecution evade capture by the Germans during World War II, is another.1 But, not all heroes of Irish descent are remembered equally. Take, for example, …


A Person For All Seasons: The Remarkable Leadership Of Mother Cabrini And Why It Matters Today, Emilio F. Iodice Jul 2026

A Person For All Seasons: The Remarkable Leadership Of Mother Cabrini And Why It Matters Today, Emilio F. Iodice

The Journal of Values-Based Leadership

The history of organizational management is often written in the bold, sweeping strokes of industrial barons or the calculated maneuvers of political statesmen. Yet at the turn of the twentieth century, one of the most sophisticated examples of global institutional scaling was orchestrated by a woman who stood barely five feet tall, held no formal political title, and suffered from debilitating physical frailty. Frances Xavier Cabrini (1850–1917) did not merely practice charity; she engineered a global revolution of care. Over a twenty-eight-year executive career, she founded sixty-seven schools, orphanages, and hospitals across three continents, thereby transforming the social landscape of …