Digital Commons Network^™

Lindenwood Named College Of Distinction For Military Support, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Leveraging Digital Sensory Marketing In Online Wine Sales – A Moderated Serial Mediation Model, Yingying Dong, Alei Fan, Chang Ma Ph.D.

Faculty Publications

Purpose

Despite the importance of visual and auditory cues in marketing communications, multisensory experiences, such as visual-auditory integration, remain underexplored in sensory marketing. This research aims to fill this gap by investigating how visual cues and their interaction with auditory cues on webpages affect consumers’ responses to online wine sales.

Design/methodology/approach

This research conducted two experimental studies, revealing the crucial role of multiple visual cues in shaping consumers’ responses to online wine sales and the moderating effect of auditory cues on these relationships.

Findings

Compared with the single visual cue of text only, multiple visual cues with both text and …

Effect Of Servant Leaders’ Humility, Active Listening, And Trust-Building On Employee Engagement In U.S. Private Financial Organizations, Sunny Sung Phd, Tom Butkiewicz Ph.D.

International Journal of Applied Management and Technology

Ineffective leadership characteristics hinder employee engagement in the financial industry, leading to negative organizational outcomes. The purpose of this quantitative, correlational, cross-sectional study was to examine the relationship between servant leaders’ humility, active listening, and trust-building and employee engagement in U.S. private financial organizations. The servant leadership theory of serving followers and the social exchange theory of reciprocity grounded this study. Using simple random sampling, the participants comprised190 employees from private financial organizations in the United States. They completed the Servant Leadership Scale-7; Servant Leadership Assessment Instrument factors 6 and 7; the hearing, understanding, remembering, interpreting, evaluating, and responding (HURIER) …

Social Media Marketing And Business Performance Of Small And Medium Fashion Enterprises In Tanzania: The Moderating Role Of Social Media Strategic Capabilities, Pamela Kishimbo, Juma James Masele, Dev Jani

Business Management Review

This study examines the influence of social media marketing (SMM) on the business performance of small and medium fashion enterprises (SMFEs) in Tanzania, with social media strategic capabilities (SMSCs) as a moderating variable in this relationship. The study is grounded in the Uses and Gratification Theory (UGT) and Resource-Based View (RBV). The study used a cross-sectional survey design, collecting data from 397 SMFEs through structured questionnaires. Data were analysed using descriptive statistics and structural equation modelling (SEM). The findings revealed a significant positive relationship between SMM and the business performance of SMFEs in Tanzania. Furthermore, the findings show that SMSCs …

2025-11-11 Minutes, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress meeting minutes from November 11, 2025.

Making Sense Of Teaming With Ai: Exploring Human-Ai Team Development Through Interpretative Phenomenological Analysis, Elizabeth A. Johnson

River Cities Industrial and Organizational Psychology Conference

As artificial intelligence (AI) becomes increasingly embedded in collaborative work environments, Human-AI Teaming (HAIT) is reshaping how employees experience team development and view AI as an active teammate, versus passive tool. This in-progress dissertation study uses Interpretative Phenomenological Analysis (IPA) to explore how employees make sense of team development within HAIT context. Grounded in Business Psychology and designed for I-O psychology application, the study explores how employees interpret milestones of human-AI team development and navigate emerging socio-technical dynamics. The primary research question guiding this inquiry is: How do employees make sense of their experiences of team development while working on …

Improving Student Resumes: Evaluating The Effectiveness Of The Ai-Assisted Wisedoc Platform, Juan Munoz, David Earnest

River Cities Industrial and Organizational Psychology Conference

Resume quality is a critical factor in students’ transition into the workforce, yet many struggle to create documents aligned with employer expectations and validated competency frameworks. At the same time, most large organizations now rely on artificial intelligence (AI)-driven applicant tracking systems (ATS) to screen resumes. Because these systems filter applications before a human reviews them, resumes that are poorly formatted, lack keywords, or fail to highlight relevant competencies are often rejected automatically. This creates a barrier for students who may have the skills employers seek but lack the resume-writing expertise to communicate them effectively. This study investigates whether using …

Software-Defined Networking Powered By Ai-Driven Anomaly Detection, Dina Moloja, Vusumuzi Malele Prof

Journal of Cybersecurity Education, Research and Practice

Software Defined Networking (SDN) revolutionizes network control by separating the control plane from the data plane. Although the latter improves SDN agility and scalability, it creates a security hole, particularly in a central control plane, leading to SDN environments becoming high-profile targets for advanced cybersecurity threats. Due to static and signature-based point-in-time behavior, traditional security methods are unable to keep up with modern attacks that are an anomaly to SDNs. Artificial Intelligence (AI) with its different applications and techniques, has the capability of detecting SDN cyber threats’ anomalies. This paper presents the results of a literature scoping exercise that used …

Ddx219.1 Social Media Analysis And Marketing Strategy Example 5, Sae University College

Exemplars

This project involved creating a suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined on Project 1.

Ddx219.1 Social Media Analysis And Marketing Strategy Example 3, Sae University College

Exemplars

This project was created to explore how different social media platforms facilitate distinct forms of audience interaction. The student applied this understanding to develop a targeted social media marketing strategy for a chosen creative project. It is exemplary work due to its clear analysis of platform-specific engagement techniques, thoughtful strategy development, and strong alignment between content, platform, and audience. The work demonstrates both critical thinking and practical application of social media marketing principles.

Ddx219.1 Social Media Analysis And Marketing Strategy Example 4, Sae University College

Exemplars

This project was created to explore how different social media platforms facilitate distinct forms of audience interaction. The student applied this understanding to develop a targeted social media marketing strategy for a chosen creative project. It is exemplary work due to its clear analysis of platform-specific engagement techniques, thoughtful strategy development, and strong alignment between content, platform, and audience. The work demonstrates both critical thinking and practical application of social media marketing principles.

Tax Trends, E. S. Linett

Tax Adviser

No abstract provided.

Pension Reform Act Of 1974: Fiduciary Responsibility And Prohibited Transactions (Part I), R. Michael Sanchez, Douglas M. Cain, James Wood

Tax Adviser

No abstract provided.

Evolution Of A New Strategic Orientation In The Ai Era: Exploring The Determinants Of Ai Orientation, Sreelakshmy Geethakumari

Dissertations

The field of AI has undergone significant evolution over the past few decades. While AI is heralded as one of the most transformative technologies, scholars caution that its strategic impact may still not be fully realized. Given the strategic importance of AI in today's firms, it is essential to consider AI as a strategic orientation and understand its determinants in detail. Our study examines AI Orientation, defined as a firm's deliberate application of AI technologies to achieve its strategic objectives. Drawing on multiple theoretical perspectives, this study investigates the determinants that shape a firm’s AI orientation. This study employs a …

From The Editors, Rully Karim Dr.

Journal of Project Management & Construction

The Journal of Project Management and Construction (JPMC) is a peer-reviewed publication dedicated to advancing the field of project management and construction, grounded in the principles outlined in the PMBOK 6th Edition. Our focus encompasses the ten knowledge areas essential to successful project management: Integration, Scope, Schedule, Cost, Quality, Resource, Communications, Risk, Procurement, and Stakeholder Management.

JPMC publishes original research papers written in English that provide deeper insights into these knowledge areas and contribute to the development of best practices in project management and construction. Submissions may include theoretical analyses, computational models, experimental observations, or a combination of both theoretical …

Critical Success Factors Of Lean Construction Implementation To Improve Construction Project Efficiency In Indonesia, Onal Putra, Rossy Armyn Machfudiyanto

Journal of Project Management & Construction

Inefficiency is still a problem in the construction industry in Indonesia and in the world. Inefficiency leads to delayed deadlines, budget overruns, and inappropriate quality. It is caused by a lot of waste in the form of activities that use resources but do not produce the expected value. Lean construction is one approach to address this problem by eliminating waste and maximizing value for users or customers. This research aims to identify and determine the critical success factors that most influence the implementation of lean construction to improve the efficiency of construction projects in Indonesia as well as the development …

Development Of Knowledge Base Of Audit Process In High-Rise Building Works With Design-Build Contract Based On Iso 19011:2018 And Regulation Of The Minister Of Public Works And Housing No. 10 Of 2021, Zafira Alysha Fadli, Danang Budi Nugroho

Journal of Project Management & Construction

In achieving the long-term development goal of Advanced Indonesia, the Government continues to accelerate the completion of infrastructure development, such as strategic and priority projects that support economic transformation. Infrastructure development is still one of the main focuses of the Indonesian government, the 2024 state revenue and expenditure budget (APBN) is allocated to the infrastructure budget. The massive construction of high-rise buildings in Indonesia, the number of accidents is getting higher, so it is necessary to implement an audit process on construction work. The audit process is to know and monitor directly the procedures that have been applied optimally. Therefore, …

Existing Precast Company Condition In Indonesia With Five Innovation Processes For Continuous Improvement, Ranti Hidayawanti, Vincent Gasperz

Journal of Project Management & Construction

It is revealed that Indonesia’s Innovation in 2021 is ranked 87th out of 132 countries based on the Global World Index. It is a two-place drop from 2020 where Indonesia was previously ranked 85th. The sectors that appear to have the lowest innovation scores are the business progress sector, human development and research, scientific output, and creative output. This innovation rank indicates that business people in general, including in the precast concrete business sector in Indonesia, have not made good innovations in working on and maximizing their market potential and result in the weak competitiveness of domestic companies with foreign …

Exploring Employee Profiles’ Adaptation To A Return-To-Office Policy: An Eadr Study In Higher Education Administrative Departments, Laura Cecilia Ferraz

USF Tampa Graduate Theses and Dissertations

Flexible work arrangements (FWAs) became a central feature of the post-pandemic workplace, offering autonomy and balance. In higher education administrative departments, hybrid models were widely adopted; however, managers struggled with accountability, equity, and effective communication. At the University of South Florida (USF), a mid-study return-to-office mandate required all employees to resume full-time on-site work, creating an opportunity to examine how employees adapted to the loss of flexibility and whether previously developed employee profiles remained relevant.

This qualitative study employed the Elaborated Action Design Research (eADR) methodology to investigate the experiences of employees and managers across three diagnostic phases. Cycle 1, …

Conflict Clarity: How To Teach Students To Turn Disputes Into Growth Opportunities, Eileen Paige Petzold-Bradley

Learning and Educational Center Virtual Teaching and Learning Conference

Conflict is an unavoidable part of learning and working in today’s fast-changing industries. Faculty often observe students struggling with teamwork, communication breakdowns, and emotional self-management during group projects or internships. This session equips educators with practical strategies to help students build durable skills—conflict resolution, emotional intelligence, and self-awareness—that translate directly into professional success.

Drawing on research in conflict management, leadership, and organizational psychology, participants will explore the “Conflict Clarity” framework: a set of teaching tools, reflection prompts, and case scenarios designed for classroom use across disciplines. Faculty will learn how to integrate conflict styles, the CLEAR conversation framework, and role-play …

The Tax Adviser, Volume 6, Number 1, January 1975, American Institute Of Certified Public Accountants

Tax Adviser

No abstract provided.

Tax Trends, E. S. Linett

Tax Adviser

No abstract provided.

Tax Clinic, William T. Diss

Tax Adviser

No abstract provided.

Competent Authority: Settlement Of International Tax Disputes, John F. Hanlon

Tax Adviser

No abstract provided.

2025-11-06 Staff Congress Constitution Revision, Morehead State University. Staff Congress.

Staff Congress Records

A proposed revision of the Staff Congress Constitution submitted to congressional members on November 6, 2025.

2025-11-06 Staff Congress Bylaws Revision, Morehead State University. Staff Congress.

Staff Congress Records

A proposed revisal of the Staff Congress Bylaws submitted to congressional members on November 6, 2025.

Engaged Employees Deliver Returns: Evidence On Financial Performance From Spain, Carlos Gomez-Mugica

Engaged Management ReView

Does investing in your employees create long-term value? Although many firms pursue employee-focused policies, studies show little agreement on which specific dimensions of employee satisfaction yield sustainable financial performance. Building on Edmans (2011), who linked employee satisfaction to superior stock performance in the United States, this study turns to the Spanish market. Using 15 years of data from Actualidad Económica—Spain’s most recognized benchmark for employee satisfaction—we apply Herzberg’s (1968) two-factor theory to distinguish between motivators, such as sense of belonging, talent management, and training, and hygiene factors, like compensation and work environment. Applying a Carhart (1997) four-factor model, we find …

Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray

Journal of Humanities and Social Sciences

The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …

The Relationship Between Theory Of Planned Behavior Constructs And Small Business Owners’ Tax Evasion And Avoidance Behaviors, Kenyatta Patton

Walden Dissertations and Doctoral Studies

The U.S. Department of the Treasury incurs substantial costs due to a tax gap, and the U.S. Internal Revenue Service has limited capacity to implement non-enforcement strategies without a deeper understanding of the behavioral drivers of tax non-compliance. Grounded in the theory of planned behavior, the purpose of this quantitative, correlational study was to explore the relationships between small business owners’ attitudes toward taxation, social norms, perceived behavioral control, and tax compliance behaviors. The participants comprised 121 small business owners in the Atlanta, Georgia, metropolitan area. They completed a combined survey consisting of the ethics of tax evasion survey instrument …

Localized Nuclear Utility For Erau Environmental Improvement, Timothy Schroeder, Jacob Blanton, Christopher Anderson

Sustainability Conference

The reliance of Embry Riddle Aeronautical University (ERAU) on energy supplied by Florida Power & Light (FPL), which currently draws large amounts of power from fossil fuel sources, is continuously suboptimal both environmentally and financially. This study proposes assessing the feasibility of deploying a campus scale nuclear reactor tailored to ERAU’s power consumption profile. This serves as a path toward reducing greenhouse gas emissions and limiting dependence on external fossil fuel generation. The methods used are primarily literature review(s), and numerical analysis on comparable use cases. The literature reviews focused on design theory and yield of nuclear reactors on a …