Digital Commons Network^™

Greekmate: Communicating Startup Value Through Design And Marketing, Cameron Do-Khanh

Graphic Communication

This project examines how design and marketing can improve communication for early-stage software by applying these principles to GreekMate, a candidate management tool built for student organizations. The software functioned well but lacked a strong brand identity and clear value communication. Using Diffusion of Innovation Theory and research on UX strategy, the project focused on redesigning the brand system and marketing website to make the product easier to understand and more appealing to its audience. The redesign included a new visual direction, updated hierarchy, clearer feature explanations, and a more energetic style that aligned with student expectations. Informal user feedback …

Annual Report 2024-2025, Houston Academy Of Medicine - Texas Medical Center Library

Annual Reports: 1943 - Present

This file contains the Annual Report for the library from 2024-2025.

Self-Effficacy And Emotional Intelligence In Young Females; Filling The Leadership Pipeline Through Youth Development Programs, Annette Cherie Vargason

Doctor of Business Administration (DBA)

The persistent underrepresentation of women in leadership positions remains a significant global concern, stemming from systemic barriers and lower self-efficacy reported by women in leadership contexts. Current trends suggest it could take another 50 years to achieve gender parity in leadership roles. This disparity highlights a need for effective early interventions to nurture leadership skills and confidence in young women. This study examined the relationship between self-efficacy (SE), emotional intelligence (EI), and leadership aspirations among young women participating in the Courageous Girls program, relying on maternal proxy reports using General Self-Efficacy Scale (GSE) and the Brief Emotional Intelligence Scale (BEIS-10). …

National Halo And Culture Mixing: U.S. Consumer Acceptance Of Korean Cultivated Meat Made With Seaweed Components, Mark Chong, Angela K. Y. Leung, Tricia Marjorie Fernandez

Research Collection Lee Kong Chian School Of Business

The purpose of this qualitative study was to investigate U.S. consumers’ perception and acceptance of a “culturally mixed” product – i.e., cultivated meat (beef) made with Korean seaweed components – a product that involves the blending of a foreign cultural element (Korean seaweed) with a local cultural element (cultivated beef) to create a mixed cultural representation. Subsequently, it aimed to assess if the product’s country of origin (i.e., South Korea) would influence consumer perception and acceptance. Online in-depth interviews were conducted with 20 U.S. consumers recruited through two market research companies. The interview transcripts were analyzed by two trained coders …

Incident-Driven Esg Engagements, Hao Liang, Yongheng Sun, T. Mandy Tham

Research Collection Lee Kong Chian School Of Business

We examine when and why institutional investors engage portfolio firms on ESG issues using proprietary engagement records from a European asset manager. Salient negative incidents emerge as a powerful trigger—second only to firm size—because they heighten reputational accountability for investors and reveal new information about hidden ESG weaknesses, particularly at firms perceived as ESG leaders. Monitoring also extends along the supply chain: incidents at key suppliers prompt investor engagement with focal firms. Finally, engagement is associated with higher firm value, stronger ESG performance, and increased cash flows. Together, the findings illuminate the drivers and mechanisms of ESG engagement and underscore …

Designing Payment Models For The Poor, Bhavani Shanker Uppari, Sasa Zorc

Research Collection Lee Kong Chian School Of Business

Millions of people in poverty lack access to basic services such as energy, clean water, and cooking gas. Private firms are increasingly delivering these services—for example, by offering solar home systems or clean cooking packages with remote lockout capabilities—through pay-as-you-go (PAYGo) contracts that give consumers flexibility over payment timing and amount to match their erratic cash flows. Because firms cannot observe consumer liquidity, however, consumers may misuse this flexibility and prioritize other needs over repayment. We study how to design contracts that preserve flexibility while creating incentives for timely repayment using an optimal contracting approach. The optimal contract summarizes each …

Determinants Of Consumers' Mobile Network Continuance Intention: The Mediating Effects Of Cognitive And Affective Inertia, Fazlul Hoque, Pi Shen Seet, Stephanie Meek, Saalem Sadeque

Research outputs 2022 to 2026

Despite extensive research on customer continuance intention, few studies have explored the mediating roles of cognitive and affective inertia in shaping continuance intention, particularly in emerging markets. We address this gap in an empirical study, grounded in the SOR (Stimulus-Organism-Response) framework, that investigates how trust, satisfaction, and switching barriers influence mobile network users' continuance intention, with cognitive and affective inertia as mediators. Using Partial Least Squares Structural Equation Modelling (PLS-SEM), we analyzed primary data from 407 mobile phone users in Bangladesh, an emerging economy. The findings indicate that trust, satisfaction, and switching barriers have a significant influence on continuance intention. …

Riding Attention Spikes: How Analysts Respond To Advertising, Minjae Koo, Annika Yu Wang, Yin Wang, Liandong Zhang

Research Collection School Of Accountancy

Product market advertising, while containing little new information, triggers spikes in investor attention. Using weekly advertising data, we find that sell-side analysts issue optimistic earnings forecasts in response to heavier advertising in the prior week. This effect is not driven by confounding earnings or product news. It is more pronounced for experienced analysts and analysts affiliated with brokerages relying solely on trading revenues. The optimistic forecast bias intensifies the impact of advertising on investor trades, especially on retail buying, of the underlying stock during the following week. Overall, analysts appear to issue optimistic forecasts to exploit retail investor attention spikes …

Purpose And Nonprofit Enterprise, Cathy Hwang, Dorothy S. Lund

Faculty Scholarship

Nonprofit enterprise is responsible for a large share of economic activity across the globe. And yet, leading theories fail to explain why nonprofit business survives and even thrives across a vast number of industries, ranging from artificial intelligence to beer brewing, despite an absence of shareholder control. Indeed, as shareholder ownership and intervention rights have become the core component of successful corporate governance, this success is all the more surprising.

This Essay offers a novel “purposeful enterprise” theory to explain the puzzling success of nonprofit enterprises. Drawing on research in behavioral economics and organizational science, it argues that organizational purpose …

Perceptions Of Leader Emotional Intelligence During Change: A Qualitative Study Of Middle Managers In Higher Education, Kirk Bennett

Doctor of Business Administration (DBA)

In a world where change is constant, organizations often struggle to adapt. Whether implementing change proactively or responding to external realities, organizational change leaders must navigate the landscape of change with awareness of the potential for follower resistance to derail their efforts. Change and emotion are not easily separated, and change leaders who ignore the emotional realities of change do so at the risk of failure. Leaders who demonstrate emotional intelligence are better equipped to understand and manage the emotions of change in themselves and others. How followers perceive the emotional intelligence of their leaders is crucial to their own …

Public Perceptions Of Leadership Effectiveness In Ethiopia Over The Last Decade, Fikadu Reta Alemayehu

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Ethiopia is one of the largest countries in Africa, with a fast-growing economy, rich history, diverse agroecology, more than 70 languages, and a population exceeding 130 million. However, the country continues to face serious internal conflict, high malnutrition, and economic hardship, while the study of leadership effectiveness remains limited and lacks consistent longitudinal research. To help fill this gap, this study examined how public perceptions of leadership effectiveness and development outcomes changed in Ethiopia between 2013 and 2023, using Afrobarometer survey data. The analysis explored how citizens’ views about governance, wellbeing, and access to services evolved during a decade of …

Brands & Virtual Personas: How Virtual Influencer Types Impact Brand Awareness, Carol Calderon Ambelis

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

As social media continues to shape how consumers interact with brands, virtual influencers (VIs) have emerged as a new type of digital celebrity. While previous research has explored how VIs contribute to brand image and awareness, there has been limited attention on how different types of VIs, both anime-like and human-like, affect consumer perceptions across different markets. This study examines how these two types of VIs impact relatability, aspiration, and brand awareness, with a focus on the differences between luxury and mass market. Using a within-subjects experimental design, this study recruited 574 participants with social media experience using MTurk. The …

Virtus Fidelis: Design In Modern-Day Catholicism, Elisha N. Butryn

Honors College Theses

Art plays a major role in how we view the world, and particularly, how we view religion. This thesis explores those themes and how design appears in modern-day Catholicism, and how Catholicism can impact design through the development of the brand Virtus Fidelis.

Prevalence And Characterization Of Post-Acute Sequelae Of Sars-Cov-2 Infection (Pasc) In Rwanda, Fernand Rwamwejo, Vivianne Umuhire Niyonkuru, Gilbert Rukundo, Eric Remera, Edson Rwagasore, Les Sztandera, Ruranga Charles, Elizabeth Krebs

School of Business Faculty Papers

Objectives

Reliable, population-level estimates of post-acute sequelae of SARS-CoV-2 infection (PASC) remain scarce for sub-Saharan Africa. We aimed to quantify PASC prevalence and identify associated factors among adult COVID-19 survivors in Rwanda.

Methods

A nationally representative cross-sectional telephone survey (August-October 2024) sampled 3143 adults from the national COVID-19 registry. PASC was defined as new or persisting symptoms ≥3 months after acute illness and lasting ≥2 months. The prevalence was calculated, and multivariable logistic regression identified factors independently associated with PASC.

Results

Overall, PASC prevalence was 34%. Leading symptoms were back pain, headache, dizziness, fatigue, and reduced sexual desire. Higher odds …

Property Management System, Abbas Kurnool

Electronic Theses, Projects, and Dissertations

The real estate industry generates and manages large amounts of data, including tenant information, lease agreements, property maintenance schedules, and financial transactions. Reliance on traditional manual methods often results in inefficiencies, fragmented data, and delays in decision-making. To overcome these challenges, this project presents the design and implementation of a Real Estate Property Management System (REMS) for Future Properties, a company aiming to optimize its operations through digital transformation.

The proposed system is developed on Microsoft Dynamics 365 as the core platform, integrated with the Microsoft Power Platform tools (Power Apps, Power Automate, and Power Pages). This integrated framework provides …

American Institute Of Accountants War Program, American Institute Of Accountants

Journal of Accountancy

No abstract provided.

Csumb Music Club Handbook, Ryan N. Cobar

Capstone Projects and Master's Theses

In this handbook, Ryan Cobar will discuss the points of planning and execution of an event on CSUMB campus as well as how to run the CSUMB Music Club.

Exploring Internship’S Role In Non-Virtual Social Capital Development: A Gen Z Student Perspective, Christina M. Galli

Dissertations

Gen Z students often complete internships as they prepare to enter the workforce (Maloni et al., 2019; Shtembari & Elgün, 2023). However, because the population relies heavily on digital technology to develop social relationships, Gen Z students may not have the social skills to develop non-virtual social capital (Fernandez et al., 2023; Henry & Shannon, 2023; Osorio & Madero, 2024). Existing research focuses on Gen Z individuals as students (Maloni et al., 2019; Pichler et al., 2021; Shtembari & Elgün, 2023). However, existing literature lacks specifications about Gen Z students’ strategies for gaining non-virtual social capital through internship experiences. This …

A Systematic Review Of Corporate Ethics Program Training Strategies To Improve Ethical Workplace Cultures, Robin Raye Altice

Educational Leadership & Workforce Development Theses & Dissertations

The demand for corporations to practice more ethically responsible conduct and decision making is growing with every news report of another corporate scandal, lawsuit, fine, or high-visibility C-suite firing. To develop an ethical workplace culture, organizations should implement a comprehensive ethics program that fosters and encourages ethical decision making, especially among current and future leaders. However, there is little research and few guidelines for how ethics program administrators should design corporate ethics training to effectively practice and master the skill of ethical decision-making in efforts to continually grow a more ethical work environment. This study aims to identify corporate ethics …

The Impacts Of Artificial Intelligence (Ai) On Ethics And Ethical Gaps In Accounting, Isaac Hendren

Honors Theses

This study examines the ethical impacts of Artificial Intelligence (AI) on the accounting industry in Tennessee by identifying how national trends in AI adoption potentially surpass the ethical oversights established by the regulatory bodies, such as the AICPA, and relating these trends to Tennessee. A Qualtrics survey was distributed to accounting professionals across both firms and corporations across Tennessee, resulting in 64 responses. Results indicate that AI adoption is in its early stages and that significant awareness gaps remain regarding transparency and bias. As AI becomes more widely adopted, these ethical gaps could create risks that harm stakeholders. The study …

A Capstone Review: Strategic Solutions For A Small Macrame Business, Jenna Sarieddine

University Honors Theses

This essay presents an overview of the Business Capstone project, focusing on a macramé business currently facing a $10,000 debt due to limited marketing and financial management skills. The purpose of the project is to support the business in developing an effective elevator pitch, improving its social media presence, strengthening its financial statements, and enhancing both personal and business financial practices. The essay explores the company's strengths, weaknesses, opportunities, and threats, as well as the team's collaborative approach to addressing these challenges. It outlines the goals established for the company, the strategies selected based on our academic backgrounds and business …

From Fruit To Nut: Revisiting Pili Nut (Canarium Ovatum Engl.) Production Capacities And Value-Adding Activities In Sorsogon, Philippines, Joey Richard V. Dio, Ryan V. Dio, Dulce Corazon F. Lacson

The Philippine Agricultural Scientist

The value chain of agricultural products significantly influences their profitability and socio-economic contribution. This study developed a descriptive model of the pili (Canarium ovatum Engl.) nut value chain in Sorsogon, the primary producer in the Philippines, and the only province with large-scale commercial operations. Using a descriptive research approach, data were collected through purposive interviews with 15 key informants—farmers, processors, and traders—guided by Porter’s value-chain framework. Results indicate that Sorsogon produces about 3 times the quantity required daily (< 2,233 kg) by Bicol-based processors, leading to underutilization and post-harvest losses attributed to limited storage facilities and market linkages. The processing stage, which converts pili fruits into nuts and kernels, demonstrates the highest operational efficiency, while the trading stage remains constrained by limited market access. Stakeholders often perform overlapping functions, and traditional sun-drying methods remain common. Furthermore, an aging farming population, limited succession planning, and inconsistent implementation of food safety standards continue to pose challenges to industry growth. These inefficiencies result in reduced profitability and restrict expansion. Strengthening the value chain through improved processing systems, broader market integration, and streamlined production activities is necessary to enhance economic returns and support the sustainable growth of Sorsogon’s pili nut industry.

The Role Of Social Media In Beauty Marketing: Insights From Kidfluencers, Brand Withdrawal, And Consumers’ Attitudes, Avery Giddings

Business/Business Administration

This thesis examines the evolving role of social media in beauty marketing by analyzing industry trends, ethical considerations, and consumer perceptions. The paper first outlines how social media has transformed digital marketing, enabling brands to merge advertising, community-building, and e-commerce. Two case studies highlight contrasting dynamics within this landscape: the rise of “kidfluencers,” which raises concerns about privacy and potential financial exploitation; and Lush Cosmetics’ decision to withdraw from major social media platforms, a move rooted in ethical branding but accompanied by economic challenges. To further investigate consumer attitudes, a survey of 150 U.S. participants assessed social media usage patterns, …

The Influence Mechanism Of Chief Sustainability Officers On Firm Sustainability Performance, Taiwo Abraham

Theses and Dissertations

This dissertation examines how Chief Sustainability Officer (CSO) human capital configurations influence organizational sustainability performance through a configurational approach. Drawing on Upper Echelons and Human Capital theories, the study conceptualizes CSO human capital as encompassing both general (GHC) and sustainability-specific (SHC) dimensions that interact with job functions and governance mechanisms to shape outcomes. The theoretical framework proposes that SHC primarily influences non-financial sustainability performance (nfSP), while GHC drives financial sustainability performance (fSP). Champion functions moderate the SHC-nfSP relationship, while Ambassador functions moderate the GHC-fSP relationship. Firm sustainability governance further enhances these relationships and creates pathways for SHC to influence financial …

The Impact Of The Covid-19 Pandemic On National Hockey League Fan Attendance, Ramon E. Rivera

Electronic Theses, Projects, and Dissertations

The COVID-19 pandemic struck swiftly around the world, causing several societal functions and normalcies to adapt or shut down completely. This culminating project explores the effects of COVID-19 on arena fan attendance of the National Hockey League (NHL). This project was guided by the following three research questions: Q1 – How did the NHL arena closures affect fan attendance during the COVID-19 pandemic? Q2 – What factors influenced NHL fan arena attendance before the start of the COVID-19 pandemic? Q3 – What factors impacted the NHL arena fan attendance after the conclusion of the COVID-19 pandemic? An empirical model developed …

Sme Cyber Resilience State Of The Sector 2025, Hazel Murray, Gillian O'Carroll, Aoibheann Brangan, Jason Holland, Stephanie Chevanne Wallace, Miriam Curtain, Glenda Deveney

Department of Computer Science Publications

Ireland's small and medium enterprises (SMEs) face a critical cyber resilience gap. SMEs account for 99.8% of all enterprises in Ireland and employ over 2.29 million people, representing 67.9% of total employment (based on the latest CSO 2022 figures). This cyber resilience assessment reveals that the majority of SMEs remain underprepared for modern cyber threats.

‘Boomers’ And ‘Gen Zs’: More Alike Than You’D Think, Michelle C. Dziurgot

The Journal of the Michigan Dental Association

This month's editorial compares Baby Boomer (born 1946–1964) and Generation Z (born 1997–2012) members of the MDA, highlighting unexpected similarities. Both generations share a strong dedication to hard work, social justice, and pride in MDA membership. They also both experienced economic downturns (Boomers: 70s/early 80s recessions; Gen Z: 2008-09 Great Recession), leading them to be cautious with savings. Although communication methods differ (Boomers prefer phone calls, Gen Z prefers texting), both desire concise conversations. They also share traditional goals like marriage, family, and a strong desire for financial security and home ownership.

Mda At Your Service: A Deaf Person Wants To Become My Patient, Rachel Sinacola Dds, Ms

The Journal of the Michigan Dental Association

The column clarifies that under the Americans with Disabilities Act (ADA), dental offices must provide auxiliary aids or services for patients with hearing impairments, which may require a professional interpreter paid for by the dentist in complex visits. Members are encouraged to notify the MDA about practice/life changes (e.g., address changes or caseload shifts) to ensure proper benefits and dues discounts. New associates are strongly urged to utilize the MDA resource for contract review, which offers a 10% discount with Kerr Russell Attorneys. Additionally, the MDA Store provides free Labor Poster Packets, fulfilling state and federal employer requirements.

The New Professional: The Legacy Of Women In Dentistry, And Your Place In It, Amrita Patel Dds

The Journal of the Michigan Dental Association

Women now constitute over half of dental graduates, transforming the profession’s culture and leadership. While women hold a majority of seats on the MDA Board of Trustees, wage disparities, underrepresentation in certain specialties, and work-life balance pressures remain challenges. The author emphasizes that the legacy of women in dentistry is an active, evolving force. New professionals have the opportunity and responsibility to advance this legacy by engaging in mentorship, advocating for fair workplace policies, pursuing ownership, and serving as role models. This ensures the profession is defined by opportunities rather than barriers.

The Case For Credentialing Dental Assistants, Michelle Godofsky

The Journal of the Michigan Dental Association

Credentialing dental assistants is presented as a method to enhance productivity and address workforce shortages; currently, only about 15% of Michigan dental assistants are Registered Dental Assistants (RDAs). A case study at Thunder Bay Community Health Service, an FQHC in Northern Michigan, illustrates success, where RDAs perform expanded functions—like placing restorations and monitoring nitrous oxide—boosting clinic productivity by 16%. The clinic supports its dental assistants by covering education and exam expenses and providing study time during work hours. This investment improves job satisfaction, confidence, morale, and patient communication among staff, strengthening employee retention.