Digital Commons Network^™

Immersive Experiences And Brand Equity: Ar And Vr As Engagement Tools For Gen Z In Art Studio Start-Ups, Helena F. Allman, Erol Pala, Hilmi A. Atadil, Felicia N. Morgan, Alison J. Green, Qiulin Lu

AMTP Proceedings 2026

The paper examines the distinct roles of virtual reality (VR), augmented reality (AR), and personal storytelling in influencing consumer-based brand equity. The work explores how VR-based art experiences enhance sensory and emotional engagement and how AR-based experiences increase interactivity and creative participation of Gen Z art studio patrons. The inclusion of the business owner’s personal story narrative is expected to strengthen perceived brand authenticity and emotional connection. From a theoretical perspective, this work will extend experiential marketing theory by showing how immersive technologies and authentic narratives shape consumer experiences, particularly for Generation Z consumers. From a managerial standpoint, the study …

2026 Gsba Conference Abstracts

Global Sport Business Journal

Conference abstracts from the 2026 GSBA Conference "Ideas in Motion"

Book Review - Inventing For Sports, Ryan Rodenberg, Vito Tonejc

Global Sport Business Journal

The editors of Inventing for Sports—Eric S. Hintz & Arthur A. Daemmrich—have successfully connected sports with advances in technology, science, and medicine via the inventions making athletic pursuits better and more accessible. Hintz and Daemmrich have also provided great lessons in entrepreneurship, with a bundle of case studies covering inventions such as sports drinks, oversized tennis racquets, and streamlined swimwear.  The editors detail how people came up with inventions while trying to solve a particular problem or challenge in their sport of choice.  Throughout the book, the two main themes are how athletes can gain a competitive edge with their …

Post-Covid Update: Magic Can Still Happen, Michelle C. Dziurgot

The Journal of the Michigan Dental Association

In this editorial, Dr. Michelle Dziurgot addresses the persistent staffing shortages in dentistry six years after the onset of the COVID-19 pandemic. She shares personal insights on managing a leaner practice by utilizing virtual assistants, cross-training existing staff, and emphasizing the "TEAM" philosophy—Trust, Education, Accountability, and Magic. Dziurgot discusses the transition to new practice models and the importance of patient communication during times of limited personnel. Ultimately, the piece encourages practice owners to find innovative ways to maintain high standards of care and team morale despite a difficult labor market.

Your First Hire: Building Your Team From The Ground Up, Amrita Patel Dds

The Journal of the Michigan Dental Association

Dr. Amrita Patel offers strategic guidance for new dentists entering practice ownership, focusing on the critical decision of the first team hire. The article describes the initial employee as a "brand ambassador" who establishes the practice’s culture and patient expectations. Patel advises against rushed hiring and suggests seeking candidates with complementary strengths rather than matching personalities. The piece emphasizes that while clinical skills can be trained, integrity and empathy are innate. Consistent leadership and clear protocol reinforcement are presented as essential for turning the first hire into a stabilizing force for long-term success.

See These Great Speakers And Their Programs At Annual Session!, David Foe

The Journal of the Michigan Dental Association

This feature highlights the speaker lineup and curriculum for the 2026 MDA Annual Session in Grand Rapids. The program offers diverse continuing education tracks for the entire dental team, including pediatric dentistry, oral pathology, risk management, and practice growth strategies. Notable speakers include clinical experts, legal professionals, and motivational keynotes. The document also explains the transition to a simplified registration system using one-day or full conference passes, allowing attendees more flexibility to choose sessions on-site without pre-registering for individual courses.

An Austrian Approach To Accounting Regulation: How Policy Intervention Distorts The Market For Assurance Services, Kyan Howe

Student Scholarship

This thesis applies the causal-realist method of the Austrian School of Economics to the market for assurance services in the United States. The central argument is that post-crisis accounting regulation has systematically distorted the incentive structures of independent public accounting firms in ways regulators do not predict and cannot fully control. Financial crises, properly understood through Austrian Business Cycle Theory, originate in monetary distortions rather than market failure. Post-crisis regulatory responses nonetheless target the profession rather than the underlying distortion, introducing rules that alter the institutional constraints within which auditors exercise professional judgment.

The thesis develops a judgment-based equation of …

Corporate Response To The Black Lives Matter Movement: Determinants Of Speaking Out In Support Of Social Causes, A. J. Yuan Chen, Patricia M. Dechow, Samuel T. Tan

Research Collection School Of Accountancy

We document that firms vary in their timeliness of support for the Black Lives Matter (BLM) movement following the death of George Floyd in May 2020, and that timeliness is an indicator of authenticity. We predict that firms that speak out quickly in support of BLM (via Twitter or their websites) have made more investments in diversity and inclusion, relative to firms that speak out slowly (via conference calls or annual reports) or that remain silent. Consistent with this prediction, quick-disclosing firms have greater workforce diversity, have boards with greater ethnic diversity, and are more likely to tie executive compensation …

Columnas: The Honors Program Newsletter At Bentley University, Amanda Li, Wilson Jan, Michael Raphael, Alexandra Rieckehoff, Karina Wu, Michael Shehata, Nilufar Noorian, Eloise Weintraub

Honors Program

INSIDE THE MODERN WORLD

Page 2: Stepping Out by Amanda Li

Page 3: Inside the Corporate Slop Bowl by Wilson Jan

Page 4: The Silencing: An Evaluation of the Global Attacks on the Right to Protest by Michael Raphael

THE SOUND OF CHANGE

Page 5: The Social, Cultural, and Economic Impact of Bad Bunny by Alexandra Rieckehoff

Page 6: Streaming Changed Music, But Is It Fair to Artists? by Karina Wu

Page 7: Feeling the Music: How Haptic Wearables Are Changing the Way We Experience Sound by Michael Shehata

SHIFTING SYSTEMS

Page 8: The Story Behind Davos, One of the …

The Impact Of Future Business Leaders Of America (Fbla) On High School Students And Leadership Development, Thomas Michael Robert Ray

Morehead State Theses and Dissertations

A capstone submitted in partial fulfillment of the requirements for the degree of Doctor of Education in the Ernst and Sara Lane Volgenau College of Education at Morehead State University by Thomas Michael Robert Ray on April 1, 2026.

Determinants Of Future Suas Adoption: An Empirical Analysis Of Organizational And Behavioral Factors Within The Commercial Aviation Maintenance Enterprise, Jordan Baus

Doctoral Dissertations and Master's Theses

The adoption of small Uncrewed Aircraft Systems (sUAS) represents a significant technological shift within the commercial aviation maintenance enterprise, offering the potential to improve inspection accuracy, enhance operational efficiency, and reduce maintenance-related risk. Despite these anticipated benefits, adoption intentions remain vague, influenced by a complex interplay of organizational structures, behavioral factors, and workforce perceptions. Limited empirical research has examined how these dynamics shape the willingness to adopt sUAS within highly regulated and institutionalized aviation maintenance environments. This study investigates the determinants of future sUAS adoption through an extension of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT …

Data Tracking And Analytics Within Inventory Management: Coffee Shop And Retail Store Optimization, Mateo J. Moyon

Senior Theses

This thesis examines the application of inventory management theory in the small and medium-sized business context, with a specific focus on the food and beverage industry. Drawing on the foundational academic literature spanning from Harris’s EOQ formula in 1913 through stochastic inventory theory, ABC analysis, and just-in-time strategy, this paper establishes the mathematical and operational bases for modern inventory management practice. Although there are proven value to these frameworks, research demonstrates that small to medium sized businesses adopt inventory management systems at lower rates citing cost and implementation as barriers. This thesis argues that the emergence of low-cost inventory and …

Curating Attendee-Centered Corporate Event Experiences Through The Strategic Implementation Of Psychological Principles, Alexis G. Mullendore

Senior Theses

This thesis explores how psychological principles can inform event professionals’

decisions in the planning and execution of attendee-centered corporate events. In the modern

experience economy, corporations increasingly prioritize engaging, high-production events for

employees and stakeholders, while attendee expectations for immersive, spectacle experiences

continue to rise. Therefore, the importance of designing corporate events that balance clients’

fiscal and objective needs with attendees’ experience-driven expectations has become

increasingly recognized. This shift toward a human-focused approach prompted the researcher to

examine how psychological principles can inform the design and execution of events. The

project was conducted through a three-phase research process consisting of …

Can Argentina Overcome The Lithium Natural Resource Curse? A Case Study Into Argentina's Institutional Framework For Lithium Supply Chain Development And Innovation, Colby Greene

Senior Theses

Through the analysis of the natural resource curse, the development of institutional frameworks in societal contexts, the nature of natural resource-based industry value chains, and value creation through institutions and value chains, all in the context of Argentina’s lithium industry, this paper finds that Argentina has failed to implement the necessary institutions and promote proper policy to promote value addition and real economic growth through the conduit of the development of the lithium industry, yet it is not actively a victim of the natural resource curse. In the hierarchical nature of mining value chains, Argentina has permitted their vast lithium …

The Implications Of Semiconductor Export Controls On The Innovation Activity Of Domestic Manufacturers, Mary C. Compton

Senior Theses

This thesis examines the domestic innovation effects of the October 2022 U.S. semiconductor export controls, focusing on the tradeoff between national security objectives and firm-level competitiveness. By restricting exports of advanced chips and semiconductor manufacturing equipment to China, these controls may limit cross-border revenue opportunities and natural channels of knowledge transfer. However, the innovation response of affected firms is theoretically ambiguous: reduced access to foreign markets may depress revenues and lead firms to scale back R&D expenditures as a percentage of gross revenue, thus dampening innovation intensity, or, alternatively, firms may sustain or even increase R&D allocations to overcome trade …

Conservation Communication In Web 2.0: A Mixed Methods Analysis Of Alveus Sanctuary's Strategies On Twitch.Tv, Hope Denison

Senior Theses

This thesis examines how environmental creators can effectively transmit conservation messages in the evolving Web 2.0 media environment. The case of Alveus Sanctuary, a virtual sanctuary and education center on Twitch.TV, is used to explore the strategies currently used to engage audiences and raise ecological awareness online. Thematic analysis of interviews with the sanctuary’s founder revealed that Alveus combines traditional environmental education with an influencer business model to engage online audiences, leveraging parasocial behavior, interactivity, and collaboration to garner support. A quantitative content analysis of social media posts revealed that these strategies effectively induce parasocial engagement in online spaces. These …

Profit Vs. Principle: How Formula 1 Navigates Their Global Brand Perception In The Middle East, James R. J. Celli

Senior Theses

This thesis explores how Formula 1 (F1) tries to balance its growing economic goals with the ethical questions that come with expanding into the Middle East. As F1 continues to host races in countries such as Bahrain, Saudi Arabia, the United Arab Emirates, and Qatar, concerns have grown about whether the sport is being used for “sportswashing,” where major sporting events are meant to improve the image of governments with poor human rights records. At the same time, F1 promotes values like sustainability, equality, and human rights, which makes this situation even more complex.

The goal of this research is …

Social Media Engagement And Financial Performance In Apparel Retail, Emily M. Burke

Student Publications

As companies increasingly rely on social media to engage with consumers, questions remain about whether social media metrics translate into measurable financial outcomes.This study investigated whether changes in Instagram engagement metrics predicted financial performance among publicly traded apparel and lifestyle retail companies. Social media data, including the number of posts and average likes, were collected manually for February 2025 and February 2026. Financial data, including adjusted stock prices and year-over-year quarterly revenue growth, were collected from Yahoo Finance. The final sample included 28 companies after removing outliers and cases with missing data. Multiple linear regression analyses showed that percent change …

Research Days: Case Study: Creation Of A Student-Driven Radio Talk Show To Answer Cybersecurity Questions And Concerns To Boost Power Skills, Joel Leiva, Anthony Bayate, David Abiandu, Keith Fernandez

Center for Cybersecurity

Power skills are essential in any professional career. Oftentimes, college students don’t feel prepared enough to enter the workforce. Having good power skills in a group can greatly increase production and efficiency. This case study aims to develop these power skills in a group of college students through the creation of a student-driven radio talk show answering cybersecurity questions and concerns. A qualitative approach was used via the creation of the C.Y.B.E.R. radio show. This show enhanced the participants’ power skills such as collaboration, teamwork, and communication skills. The findings from this case study prove the alternate hypothesis of boosting …

Spe 2400-Career Communication Course Syllabus, Alyse Anna Keller Johnson

Open Educational Resources

This syllabus outlines a 12-week asynchronous Career Communication course focused on developing practical communication skills for professional contexts. Through open educational resources (OER) and a Zero Textbook Cost (ZTC) approach, students engage in applied learning activities such as resume development, interview practice, and professional writing. The course is designed for adaptability across institutions and emphasizes accessibility, skill-building, and real-world application.

The Age Of Impact, Scott Fritzen

Asian Management Insights

Across Asia—and increasingly around the world—we are entering what can only be described as an age of impact. Organisations are no longer judged solely by what they produce, but by what changes as a result. Growth remains important, but it is no longer sufficient. Stakeholders—investors, policymakers, partners and the public—are asking a more demanding question: what difference does your work make, and how do you know?

Building The Foundations For Impact, Michael Rich

Asian Management Insights

For organisations to drive real change, they must treat impact as a strategic commitment and reshape internal structures to support it. An interview with Michael Rich, President Emeritus of RAND Corporation.

The Impact Imperative: Building Universities And Institutions That Demonstrably Matter, Scott Fritzen

Asian Management Insights

The university has never been more powerful— or more embattled. Research output has expanded sharply. Global collaborations span continents. Elite institutions, once concentrated in the West, have taken root across Asia, the Middle East and beyond. Universities anchor innovation districts, train professionals and generate discoveries that shape modern life. By the conventional measures long used by the academy to evaluate itself—publications, rankings, enrolments, revenue—higher education, taken as a whole, is thriving in many contexts.

Why Complex Risks Demand Multidisciplinary Action, Lisa Ng, Benny Chew, Julian Lai, Siti Naqiah Amrun

Asian Management Insights

The A*STAR Infectious Diseases Labs offers a model for how organisations can move from ad-hoc crisis response to sustained, shared preparedness.

The Cost Of Silence, Sabine Benoit

Asian Management Insights

From wellness myths to financial hype, the real risk is not just misinformation—it’s misinformed decision-making. When confidence becomes a proxy for credibility, strategies and sensibility drift. Here’s how leaders can raise the evidence bar and institutionalise independent challenge.

The Impact Reporting Playbook, Julian Tang

Asian Management Insights

Ditch the proverbial laundry list and build impactful reports with evidence of change that leaders, partners and the public can trust and act on.

Standing Firm On Sustainability, Helge Muenkel

Asian Management Insights

As priorities evolve, sustainability continues to shape key business decisions for organisations.

What Does It Take To Make Housing Affordable?, Sock Yong Phang

Asian Management Insights

Professor Phang Sock Yong’s body of work has shaped conversations around housing affordability both in Singapore and abroad—helping policymakers manage land, supply, finance and market rules as one integrated system.

Integrating Leadership Development Into Sales Management Education: A Teaching Case Using Goleman’S Leadership Framework To Teach Coaching And Adaptive Leadership, George Talbert, Malcolm Talbert, Earl Honeycutt

AMTP Proceedings 2026

Sales management courses often emphasize operational responsibilities such as forecasting, territory design, hiring, compensation, and performance evaluation. While essential, these topics alone do not prepare students for the behavioral and emotional demands of leading people in dynamic selling environments. Employers increasingly expect early-career managers to motivate, develop, and retain talent under ambiguity. This teaching case presents a senior-level undergraduate sales management capstone that embeds leadership development into the core of the course using Daniel Goleman’s emotional intelligence-based leadership styles as the primary framework. The course positions coaching as a central, teachable competency and treats leadership as a set of context-dependent …

Institution-Based Trust And Covid-19 Compliance Across Countries, Liz Wang

AMTP Proceedings 2026

Trust is central to public health compliance, yet most social marketing models still focus on individual-level drivers such as attitudes and norms. This study examines institution-based trust (IBT) as a moderator of citizens’ intentions to comply with COVID-19 prevention guidelines within a TRA model, using online survey data from US, UK, Australia, and Taiwan collected during the pandemic. Results show that IBT moderates both the attitude–intention (ATT–BI) and subjective norm–intention (SN–BI) relationships and suggest that high- and low-IBT contexts activate different mechanisms—legitimacy-based versus self-protective routes—to compliance. The paper outlines research and managerial implications for social marketing theory and practice.Institution-Based …