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2022-June-01-Meet The Newest 1911 Society Members, University Marketing And Communication, East Tennessee State University

ETSU News

Named in commemoration of the year when ETSU was founded, the 1911 Society recognizes the university’s most notable graduates from undergraduate, graduate and professional programs. The selection committee evaluates applicants on academic achievement; sustained service; honors, awards, recognitions, publications and presentations; demonstrated leadership; work experience, such as study abroad, internships, externships and clinicals; and personal narratives.

The 1911 Society was established in 2020. Honorees receive special recognition and tartan stoles to wear during Commencement. Their contributions and accomplishments will be showcased on the 1911 Society wall located on the third floor of the D.P. Culp Student Center.

Pamela Avendaño-Rubi

Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham

Graphic Communication

We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.

Leadership Failures That Lead To Poor Organizational Performance, Brahaspattie Annie Singh

Doctoral Dissertations and Projects

Our world continues to change rapidly because of globalization and internationalism thus has become more multicultural and diverse that strong and effective leadership was needed in the workforce. The real estate industry has changed as well and continues to change because of multiculturalism. The effects of COVID-19 placed burdensome restrictions and regulations both from the state and city levels that firms must follow in order to function internally and externally to market properties. The effects of COVID-19 will forever change the way business is done as usual, where the general business practice must include a constant of new critical change …

Effect Of Supervisor Bias On Performance Motivation During Incentive-Based Performance Reviews, Jessica Lace Burrell

Doctoral Dissertations and Projects

The effectiveness of performance appraisals concerning employee motivation and organizational outcomes has had a prominent presence in research over the years due to concerns about how failed appraisal processes hinder performance improvement, human resource functions, and corporate objectives. How employees perceive the review process plays a significant role in whether or not the method will deliver the intended motivators, such as feedback and job satisfaction. This study will focus on how perceptions of bias influence an employee’s drive to perform in the future among Certified Nursing Assistants (CNAs) within three Promedica skilled nursing facilities in Pittsburgh, Pennsylvania.

Contextualizing The Impact Of Faculty-Led Short-Term Study Abroad On Students’ Global Competence: Characteristics Of Effective Programs, Colleen Fisher, Laurel Iverson Hitchcock, Ashley Neyer, Stacy C. Moak, Sarah Moore, Scott Marsalis

Journal of Global Awareness

Short-term faculty-led study abroad programs are high-impact pedagogical practices designed to enhance students' global competency. However, there is a gap in our understanding regarding the specific educational components of short-term faculty-led study abroad programs that promote global competency. This systematic review examined nearly two decades of research on such programs (n=86) to assess the educational components associated with increases in students' global competencies using Steinberg's (2017) educational components as a framework. Results indicated that the educational components included in global competency-building education abroad courses varied substantially across programs and global regions. The components most strongly supporting enhanced global competency were …

The Current Place Of Corporate Identity Due To Changing Demographics And Corporate Communication Structures, Jordan Exline

Undergraduate Honors Theses

Our business environment is in a period of significant change. We have a new generation beginning to enter the workforce that requires different levels of communication and the phase-out and incorporation of remote/hybrid work resulting from the pandemic. Corporate identity could be at stake as a result, and how will that affect employees at a company? This study analyzes how corporate identity applies to the business of the future, what makes an impact on its connectivity, and the links between identity and work environment and communication. The goal is to understand what can be adjusted to increase the relevance of …

A Guide To Abductive Thematic Analysis, Jamie Thompson

The Qualitative Report

Thematic analysis is an increasingly popular method for analysing qualitative data within the social sciences. Current guides for conducting thematic analysis promote the method’s broad flexibility across research designs, which has resulted in criticism that the method lacks the rigour and structure necessary for credible academic research. Recognizing the challenges faced by qualitative scholars, I developed and present an 8-step prescriptive approach specific to abductive methodologies incorporating many concepts from seminal works in thematic analysis, and importantly maintaining the balance of theorising with empirical data, which is the core of abductive research.

Collections As Currency? New Approaches To Art Museum’S Deaccessioning Dilemmas, Juliana Guerra

Undergraduate Honors Theses

The Association of Art Museum Directors (AAMD) defines deaccessioning as “the process by which a work of art or other object is permanently removed from a museum’s collection.” Though deaccessions have occurred quietly throughout history, these practices have been recently thrust into the spotlight as art museums grapple with the unprecedented economic challenges of the 21st century. While monetizing the collection is legal, it is undoubtedly controversial, especially in light of the AAMD’s pandemic-prompted decision to suspend sanctions on museums that apply these funds towards operations. With today’s booming art market, deaccessioning may provide an attractive windfall to a struggling …

Getting Ahead And Getting Along In Entrepreneurial Networks: Network Effects Of The “Dark” And “Light” Sides Of Personality In New Venture Performance, Victoria Antin Yates

Theses and Dissertations

This dissertation explores how dark and light personality traits influence venture performance via mediating effects of social structure. Because entrepreneurship is an inherently social process, theoretical perspectives of social network theory and social comparison theory are used to examine how entrepreneurs’ dark and light personality traits interact with personality traits of socially proximal others to influence venture performance via network structure. These perspectives are drawn together using socioanalytic theory. This dissertation argues that agreeableness and narcissism interact with the personality traits of network others at the group-level to influence structural hole positioning within entrepreneurial networks; in turn, structural holes are …

The Influence Of Culture On The Accounting Profession: An Investigation Into The Implementation Of The Oecd's Inclusive Framework On Beps In The United States And Germany, Vivian Francis

Honors Theses

This research investigates the United States and Germany’s implementation of the OECD’s Inclusive Framework on BEPS and assesses the degree to which each country’s response was influenced by its culture. The objective of this research is to present a perspective on how international accounting regulations can take cultural characteristics into consideration in order to produce their desired outcomes. For the purpose of this thesis culture is defined and quantified through the framework developed by Geert Hofstede. Furthermore, this thesis investigates the relationship between the neoliberal political paradigm and the role of culture in accounting. This research uses a combination of …

Strengthening The Southern Nevada Workforce Pipeline, Katie M. Gilbertson

Student Research

Workforce development has been a keystone in the discussion of economic diversification of Las Vegas for decades. The leisure and hospitality industry is the lifeline for the Southern Nevada economy due to the reliance on tourism as the city’s main economic driver. The leisure and hospitality industry requires physical labor and more face-to-face customer interaction than other employment sectors. Thus, these jobs often do not require high educational attainment, but rather sharp soft skills like effective listening, nonverbal communication, and negotiation strategies. While these are valuable traits, the lack of educational attainment within the leisure and hospitality workforce suppresses employees’ …

Creative Processes Among Hrd Professionals, Briana L. Mesick

University Honors Program Senior Projects

Creativity is a required element for training and development (T&D) professionals to create successful learning initiatives. While research has noted how T&D professionals engage in creative practices, little research has been conducted regarding how their creative processes were developed. This study uncovered how T&D professionals first developed their creative processes through 1) their perception of creativity; 2) development of their creative processes when they first started as a T&D professional; 3) application of creativity in developing successful T&D interventions; and 4) use of the creative process to get back on track when facing a difficult project. Focusing on how HRD …

Opportunity Calls: The Moral Economy During Existential Economic Transition In The Ural Mountains And Appalachia, 1991 - 2008, Nora Springer

Of Life and History

It is often assumed that economists and businessmen act outside of moral constraints, even in times of existential economic crisis. The econometrics of Chubais and Gaidar, as well as the accounting of Deloitte, have all been used to characterize engineers of transition as cold, academic, and removed from reality. However, in both Appalachia and the Urals, mathematics about what will make a profit is inextricable from moral questions of what should make a profit. The goals of economic transition, and ideology about what economic transition should mean, were baked into the calculations of both transitions. Further, the data used to …

Hospitality Art: A Research Note On The Main Factors Affecting Attractiveness Of Visual Art In Airbnb Settings, Maksim Godovykh, Carissa A. Baker

Faculty Scholarship and Creative Works

The hospitality sector has a long history of creating aesthetic landscapes. Artworks, from paintings and photographs to sculptures and architectural features, have received prominent placement in hospitality spaces. Decades of discussion in the industry and academia exist on art in hotels as well as the aesthetic communication present in a service- scape, or the physical environment of a service landscape that influences image, brand perception, and emotional and cognitive processes (Bitner, 1992; Lin, 2004, 2016; Wakefield & Blodgett, 2016). Art-based initiatives function as a form of value creation that strengthens emotional attachment and relationships with brands (Koronaki, Kyrousi, & Panigyrakis, …

Aggregate Online Brand Name Pharmacy Price Dynamics For The United States And Mexico, Thomas M. Fullerton Jr., Steven L. Fullerton

Border Region Modeling Project

Virtual cross-border medical tourism allows many residents in the United States to purchase brand name medicines from companies in Mexico without travelling there. Monthly economic reports indicate that the online brand name pharmaceutical product prices in Mexico are noticeably lower than the corresponding internet prices in the United States. There have been very few econometric studies on how these prices are linked and the dynamic nature of those relationships. Results in this study indicate that online medicine prices in Mexico respond very rapidly to online prices changes in the high-price market.

Making Connections: Understanding How Social Interaction Patterns Influence Work-Related Outcomes For Individuals With Disabilities, Christine Marie Manno

Graduate Theses and Dissertations

In the United States, approximately eight million individuals with disabilities are active in the workforce (Erickson et al., 2008). These individuals seek employment that allows for full use of their education, experience, and abilities, and provides growth and development opportunities (Ali et al., 2011). Despite protective legislation and inclusive organizational policies, individuals with disabilities are at least twice as likely as individuals without disabilities to experience underemployment and reduced access to advancement opportunities (Schur et al., 2009). Evidence suggests that some of these issues may be related to social interaction patterns. It appears that individuals with disabilities have a strong …

Telework In Times Of Crisis, Samantha Jones

Doctoral Dissertations and Projects

The COVID-19 pandemic led to a digital transformation globally as office-based work shifted to telework. Low level positions within the office that were previously not permitted to telework had to during the pandemic. Clerical positions proved to be productive while teleworking. Managers may have had to adjust their management styles to fit their remote staff’s needs. Since clerical staff was so productive while teleworking, they may continue to telework after the pandemic as a new normal. Organizations can take the lessons learned from this digital transformation to apply to uncertainty management planning to prevent future business disruptions.

Two Essays On Antecedents And Effects Of Award-Winning Ceos, Veronika Ciarleglio

Theses and Dissertations in Business Administration

A vibrant stream of research in strategic management examines CEO reputation, status, media coverage, and awards on firm outcomes.

This dissertation examines antecedents that impact the likelihood of CEOs gaining higher visible status —such as winning awards — and the impact of such status on firm behavior. The dissertation addresses these issues in two essays.

In the first essay, we use signaling theory to frame the impact of industry characteristics, firm level strategic initiatives, and demographic factors on the likelihood of CEOs winning awards. Specifically, in this essay we examine how industry structure, corporate social responsibility (CSR) initiatives, business strategies, …

Motivating First-Generation Factory Employees: A Case Study Of The Garment Industry In Myanmar, Eitaro Kojima, Akihiko Ohno

The South East Asian Journal of Management

Research Aims: This study investigates how to foster and motivate factory employees at the onset of industrialisation.

Design/methodology/approach: A total of 728 employees of the garment sector in Myanmar were surveyed using a structured questionnaire.

Research Findings: The results of this study indicate 1) that employees’ maladaptation to factory discipline leads to workplace stress and fuels employees’ counter-productive behaviour and 2) that employees who perceive benevolence from the factory manager take on pro-organizational (vs counter-productive) behaviour based on social exchange rooted in indigenous patron-client ties.

Theoretical Contribution/Originality: This study discusses the singular aspects of human resource …

Chance, Choice, And Opportunity: Effective Tools For Management, Cynthia Tse Kimberlin

Management Dynamics

This account offers students and professionals, thoughts on useful strategies in management situations based on the author's life experiences. Since the majority of the readers of Management Dynamics come from India and Southeast Asia, the remarks are directed with them in mind but they could be applied elsewhere as well. The author's career trajectory was not planned. Although 90 per cent happened by chance, chance was not entirely random but led to choice and opportunity. 10 per cent was devoted to strategic planning and preparation. Her expertise lies not in management studies but in the field of ethnomusicology, that is, …

Events That Shaped My Thinking, Cynthia Tse Kimberlin

Management Dynamics

Issues with which I had to contend are discussed within the context of historical precedent and family influences; discriminatory practices; the politics of political correctness; mentors; gender roles; and the interconnectedness of chance, choice, and opportunity, all of which could serve as catalyst for addressing management issues and new research paradigms.

Aesthetic Preference For Nonredundant Complexity: Key To Creativity, Magoroh Maruyama

Management Dynamics

The basic principle of all biological and social, and some physical processes is increase of interactive heterogeneity, which evolutionarily raises the sophistication level of intraspecific and interspecific systems. Primates, including humans, and other species of animals such as elephants, are known to create multicolor pictorial patterns on a canvas, holding a painting brush in a hand, or in the case of elephants, wrapping the long "nose" around a painting brush. Therefore the pattern creation has a long evolutionary history. Humans and monkeys branched off 6 or 7 million years ago. Humans and elephants much earlier. Another important consideration is the …

Organizational Environment And Innovation, Magoroh Maruyama

Management Dynamics

There is a popular notion that the life of innovators and inventors is a glorious and enviable one because they have talents which others do not have, and because they can overcome any obstacles. These talents are, in the popular interpretation, something mysterious, indefinable and inimitable. But in reality, the innovators and inventors have to deal with many serious and pernicious obstacles which are unknown to other people. Those who are unaware of the obstacles must become aware of them and must reduce them, because the reduction of these obstacles will greatly facilitate the works of innovators and inventors. Another …

New Dimensions In Business Communication: Unconscious Layers, Strategic Judo, And Camouflaged Reversal, Magoroh Maruyama

Management Dynamics

(1) Individuals differ in: (a) cognitive/cogitative types; (b) modal types: (c) degree of awareness of unconscious layers of thought process; (d) utilization of strategic judo and camouflaged reversal. (2) Cognitive/cogitative types should not be confused with skill types, aptitude types, emotional types, or personality types. (3) Individual differences in cognitive/cogitative types are mostly phenotypically innate. Therefore the assumption that you should be able to make everybody understand you is incorrect. (4) Communicational modal types are: factual mode, contextual mode, pictorial mode, insinuative mode, deceptive mode, etc. (5) Unconscious layers include self-deception, repression of one's own perception, inability to distinguish whether …

Determinants Of Network Learning - A Conceptual Study, Shalini Rahul, Manmohan Rahul

Management Dynamics

Attention of researchers in the strategic management literature has been drawn to the phenomenon that a firm which develops an ability to learn offers an important source of competitive advantage to it. Thus the concept has been understood from a variety of angles like, levels of learning in organizations, process of learning, outcomes and barriers to learning. On the other hand, firms are increasingly being looked at from the network perspective, since it has been accepted that no organization can function in isolation and rather its existence is affected by the myriad of relationships with other firms, in which it …

Application And Validation Of Heterogram Analysis On Individualism-Collectivism Data Across Three Countries, Alvin Hwang, Magoroh Maruyama

Management Dynamics

The prevalent method to analyze data from several groups of individuals is to define some ad hoc boundaries of individuals-for example geographic, ethnic or gender boundaries and then compare statistical means and deviations between groups. This method assumes homogeneity within each ad hoc group and treats differences among individuals in each group as subgroup variations. Instead of imposing ad-hoc boundaries, we used a new method "heterogram analysis" (Maruyama, 1999) that looks for response datagenerated grouping of individuals and the meaningfulness of each emerging group. This approach was applied to individual-level individualism-collectivism data from three countries. The results showed five individual …

Spontaneity, Agility, Craftsmen's Pride, And Informalization, Magoroh Maruyama

Management Dynamics

To counteract rigidification by standardization, we need: (1) employees' self-generating experimentation without punishment for failures; (2) letting "the nail which sticks out" grow instead of hammering it down; (3) examining crazy ideas seriously; (4) cultivation of craftsmen's pride instead of filling the requirements like robots; (5) spontaneous change-generating quick interaction among heterogeneous employees (morphogenetic process); (6) barrier-free outbreeding to and from outsiders; (7) elimination of ponderous and rigid procedurism and overcontrol; (8) elimination of inbreeding; (9) mastering the masterpieces before moving ahead.

Management Dynamics For De-Stereotyping The Corporate Culture: An Alternative To European And North American Concepts, Magoroh Maruyama, Kuniko Maruyama

Management Dynamics

In countries where the management is not dominated by the established orthodoxy of European and North American theories, principles and practices, it is possible to use alternative concepts with less ponderous resistance. Most of the researchers who follow the established orthodoxy either: (a) take it for granted that the corporate cultures are preconditioned by or reflect their country cultures, and therefore they begin their research with a study of country cultures, and then proceed to interpret corporate cultures in terms of country cultures; or (b) infer the country cultures from an aggregate of corporate cultures. In both cases they intentionally …

An Imc Approach To Entrepreneurship: How Generation Z Is Changing The Landscape Of Entrepreneurship, Kylie Nicole Cockrell

Honors Theses

Generation Z entrepreneurs capitalize on the fast-paced environment of the marketing industry and adapt to changing customer needs and expectations to deliver the best product or service from their business. This thesis researches the current media trends and marketing approaches Gen Z entrepreneurs are using in their businesses and how access to entrepreneurial-focused programs make Generation Z the leading generation in entrepreneurship.

Inspired by the researcher’s own experience as an online clothing business owner, this thesis investigates how members of Gen Z are increasingly becoming entrepreneurs. A mixed methodology of primary and secondary research was deployed to explore consumer trends. …

2022- The Twenty-Sixth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Twenty-sixth Annual Symposium of Student Scholars, held on April 19, 2022. Includes abstracts from the presentations and posters.