2020-May-28-Tennessee Poll Covid-19 Economy, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 28, 2020) – The most recent Tennessee Poll by East Tennessee State University finds that although Tennesseans feel that the COVID-19 pandemic is the biggest problem facing both the nation and the state, they also believe things are generally going in the right direction for the Volunteer State. 

This is part of a series of releases on the 2020 Tennessee Poll. Visit www.etsu.edu/asrl/tnpoll for additional analysis, methodological reporting, and margin of error calculations for sample and subgroup analysis. 

The poll, fielded from April 22-May 1 by the Applied Social Research Lab (ASRL) at ETSU, surveyed a random …

Exploring Diversity Management In Transnational Corporations Through The Lens Of Migration And Expatriation, Kingsley U. Utam, Uduak Archibong, Sean Walton, Cyril Eshareturi

Journal of Sustainable Social Impact

In this study, we aim to develop an understanding of the similarity between migration and expatriation, identify both as elements in diversity, and draw attention to the additional layer of ethnic diversity created by the high number of top management expatriates in some Nigerian subsidiaries of transnational corporations. Using the qualitative research design, we thematically analysed data from semistructured interviews with six indigenous managers in four transnational corporations. We found a significant number of expatriate managers in two subsidiaries and a lack of diversity management framework to address the new layer of diversity as reflected in the unequal treatment of …

2020-May-21-Tennessee Poll Covid-19 Vaccination Issues, University Marketing And Communication, East Tennessee State University

ETSU News

 [1] Though this question was intended to measure where respondents went for information they trust on COVID-19, it was worded as “news you can trust on COVID-19,” thereby possibly predisposing the respondent to indicate news organizations over other individuals or organizations. This question was asked open-ended and then coded into categories based on responses. 

About the Tennessee Poll

The Tennessee Poll is conducted by the Applied Social Research Lab (ASRL) in the Department of Sociology and Anthropology at East Tennessee State University. ASRL is directed by Dr. Kelly N. Foster, associate professor of sociology.

The Tennessee Poll is an annual …

The Consequences Of Guiding Profession Deregulation For The Status And Training Of Tourist Guides: A Portuguese Overview, Luis Miguel Brito

International Journal of Tour Guiding and Visitor Attraction Research

In the present neoliberal market economy, the so-called free tours and their unlicensed tourist guides found the perfect environment to practice their activity, which is often criticised by licensed guides. The overall difference between the two types of guides is related to the fact that licensed guides have a formal specific education and training to do their job, sometimes complemented with continuous professional development, whereas free tours’ guides don’t. Therefore, several questions come to mind: Since unqualified guides are actually working without any training, should there be any formal education for tourist guides? How useful is formal and continuous training …

The Role Of Tourist Guides In The Multi-Vocal Presentation Of Heritage, Veronica Barbara

International Journal of Tour Guiding and Visitor Attraction Research

People tend to think of heritage sites as places for education and entertainment. In reality, visitors also seek sites for other reasons, often more personal in nature. This is due to the different voices within the heritage experience which make sites not only highly contested areas but also sensitive spaces to interpret and present. Based on the qualitative research done for an MA dissertation entitled ‘Are we being multi-vocal? The case of presenting Archaeological Heritage in Malta’, the author explores the different values that artefacts and sites have for different people and how the visiting experience can lead from the …

2020-May-19-Tennessee Poll Politics, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 19, 2020) – The Tennessee Poll, conducted late last month by the Applied Social Research Lab at East Tennessee State University, sought to take a snapshot of the state’s potential voters in advance of the 2020 general election. At this time, it is impossible to predict who will vote in November, but 52.8% of the eligible voting population in Tennessee cast a ballot in 2016, so turnout could be similar in 2020. The Tennessee Poll asked respondents how likely they are to vote in November 2020, and 83% said that they definitely will vote (67%) or will …

Seeking Justice: Reform To The Resolution Of Sexual Harassment Workplace Claims, Maygen Martinez

Honors College Theses

The era of the #MeToo Movement has brought about significant change in both personal and professional lives. With support from the community, many survivors of sexual assault are now able to publicly confront the atrocities that have happened to them. Further, and as a result of this impetus, historic legislation and internal action have caused many companies to end their mandatory arbitration practices for sexual harassment complaints. The ending of mandatory employer-sponsored arbitration opens the door to a significant change in the way discrimination and harassment complaints are resolved in the workplace. More employees than ever are now able to …

2020-May-13-Tennessee Poll Finds Tennesseans Concerned About Becoming Ill With Covid-19, University Marketing And Communication, East Tennessee State University

ETSU News

Tennessee Poll finds Tennesseans concerned about becoming ill with COVID-19

Poll participants hesitant to return immediately to day-to-day activities

ETSU News

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JOHNSON CITY (May 13, 2020) – Tennesseans are closely following news about the COVID-19 pandemic. They express concern about themselves or a loved one being infected and they are making choices accordingly, finds the most recent Tennessee Poll. The Applied Social Research Lab (ASRL) at East Tennessee State University surveyed 618 Tennesseans from April 22-May 1, 2020, about their thoughts, concerns and actions …

Volume 6 Full Text, Bjur Staff

Butler Journal of Undergraduate Research

No abstract provided.

Table Of Contents And Front Matter, Bjur Staff

Butler Journal of Undergraduate Research

No abstract provided.

Analyzing The Adjustment Of American Business Expatriates In China: Professionalism, Culture And Social Support, Ramelle Mueller

Honors Theses

This paper provides a comprehensive literature review of the American expatriate adjustment process to life in China. Additionally, online textual analysis on expatriate forum website was conducted to better understand the expatriate perspective and examines empirically the relevance of multiple factors of the expatriate adjustment process. Overarching factors include; work adjustment, general adjustment and interpersonal adjustment, which serve as the framework for this paper.

‘How Has Art Refocused Consumers’ Attention Within A Visual World Through The Exploration Of Package Design?’, Frances Hackney

Honors Theses

The art of design has refocused the attention of consumers as they have entered into a visually demanding world. While this concept is complex and perplexing, stemming from endless influencing factors, the elements of design can be broken down into areas of focus to dissect the visual world of marketing. A simple way to communicate the influence of design on the consumers is to unveil the answers through the study of art.

In this thesis, the study will turn to the world of art to learn more about consumerism. The goal is to understand how visual images and the ongoing …

Imitators To Creators: The Emergence Of A Confident National Identity In Contemporary Korea As Observed Through K-Pop And Masculinity, Kaitlyn Diane Read

Honors Theses

South Korea’s national narrative has evolved from one familiar with destruction and outside control to one that can now afford to be more challenging and confrontational. Korea’s ascent to both economic and political prominence on the international landscape in record time is well established. The rapid transformation currently impacts Korean society with the country choosing to concentrate on strengthening its soft power and nation brand exporting. This thesis aims to reveal how Korea’s recently acquired position of significance on the global stage permits the Korean national identity to be assured and stimulating, in contrast with a derivative narrative once perceived …

A Quasi-Experimental Study Of Socio-Economic Effects Of Social Enterprise Vocational And Education Training Programs In Myanmar, Trisha Bailey

Business as Mission Theses and Dissertations

Sustainable economic development is a challenge in bottom of pyramid (BOP) communities, such as those in Myanmar, where people live in subsistence conditions. Contributing factors are the lack of vocational training and education available for BOP community members. The UN and the OECD are rallying the organizations around the world, including social enterprises, to address the challenge of increasing sustainable economic development. Social enterprises are businesses that address social and environmental challenges while creating economic profit. Some social enterprises offer vocational and education training (VET) in the BOP communities in which they operate. The problem addressed by this study is …

International Compensation: An Examination Of The Relationship Between Societal Culture And Preferred Compensation Policies, Divyanshu Vardhan V. Sharma

Management Theses - Archive

In my thesis, I review the research literature on the influence of national culture on reward preferences and compensation practices. I first review the major models of culture used to examine reward practices and then detail the convergence and divergence debate in international management by highlighting constraining forces in the host and home business environment that lead to standardization or localization. Finally, I review the research on cultural dimensions and preferred compensation practices and propose an integrative model.I conclude that culture is one of the many macro-variables that influence international compensation decisions and argue that the adaption of compensation practices …

The Bidirectional Relationship Between Art And Business, Hannah Brletich

Information Systems Undergraduate Honors Theses

There has long been an established relationship between art and business, finding its roots in the Industrial Revolution when the effects of arts on the economy were first explored. Since then, creative economies have been influenced by adaptation of businesses through urban development and revitalization and by continuous growth in artistic and cultural spaces. Capturing the relationship between arts and urban design, cultural districts establish strong economic communities within vastly creative, business- and culture-centered spaces. Current research provides insight to the economic, social, and cultural outcomes of creative economies.

As a contribution to that narrative, I will use this analysis …

Property Management Leadership In Digital Era, Monica Kristaly

University Honors Program Senior Projects

Leaders’ efforts to sustain a competency advantage are tightly connected to their company’s ability to implement technology innovation. Property management allows decision making and team-leading processes to unfold new shapes again and again. However, little research has examined these dynamics. This study examines the relationship between leadership styles and property management firm performance in the digital era. We focus on two leadership styles: Transactional Leadership and Transformational Leadership and propose that digitalization will moderate the relationship between different leadership styles and property management effectiveness. Using transactional and transformational leadership theories, we propose that both transformational and transactional leadership styles are …

Effective Leadership Practices Of Blue-Collar Workers In Manufacturing Organizations, Graham Wesley Howard

Doctoral Dissertations and Projects

This study investigated and analyzed leadership’s impact on the frontline, blue-collar workers in manufacturing industries in the Southeastern United States that were non-union companies. This study is a qualitative, multiple case study that investigated leadership practices at three different manufacturing facilities. The specific effects of leadership that this study focused on was how leaders affected employee outcomes such as turnover, satisfaction, and motivation. The results of this study identified a need for leadership training in blue-collar, manufacturing industries as well as the need to develop stronger leader-follower relations in order to improve employee turnover, satisfaction, and motivation within manufacturing industries.

Negative Brand Placement: Directions For Future Research, Fernanda Baez Calvillo

University Honors Program Senior Projects

Brand placement, or product placement, is a marketing communication tactic for promoting a brand through media platforms by embedding the brand within the content. It has been proved to be effective in creating product awareness within consumers as well as in altering or at least influencing consumer attitudes towards the brand. Negative brand placement on the other hand, places a brand in a bad light. As a marketing tactic, this can – theoretically – be placed by competitive brands, or the negative portrayal could occur organically as part of program content. It is in the marketer’s best interests to understand …

Examining Cultural Equity: Boston’S Arts & Culture Sector, Marian Taylor Brown

Graduate Doctoral Dissertations

There is a cultural equity gap within the United States’ arts and culture landscape, constituting unequal representation of various identities in the arts, including, race, disability, gender, sexual orientation, and socioeconomic status. These inequities reproduce within arts management, academia, artist sales, and donor and foundation demographics and priorities. With the objective of working toward creative justice in Boston’s arts and culture sector, this multiphase study employs transdisciplinary research using inductive, mixed-methods to learn: 1) current influencers’ understanding of the cultural equity gap; 2) current influencers’ motivations to eradicate the cultural equity gap; 3) how arts leaders with various marginalized identities …

2020-April-30- Faculty Tenurepromotion, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 30, 2020) – Sixty-two East Tennessee State University faculty members were promoted and 28 granted tenure by the ETSU Board of Trustees, the university’s governing body, during its recent quarterly meeting.

The following 30 faculty members attained the rank of full professor: Deborah L. Dotson, Allied Health Sciences; Wesley Buerkle, Communication and Performance; J. Michael Stoots, Community and Behavioral Health; Anthony D. Pittarese, Computing; Lori T. Meier and Ryan A. Nivens, Curriculum and Instruction; Jon L. Smith, Economics and Finance; Dean D. Isham, Engineering, Engineering Technology and Surveying; Mark …

Wai Puna: An Indigenous Model Of Māori Water Safety And Health In Aotearoa, New Zealand, Chanel Phillips Ph.D.

International Journal of Aquatic Research and Education

Māori (the indigenous peoples of Aotearoa, New Zealand) are intimately connected to wai (i.e., water) yet are overrepresented in New Zealand’s drowning statistics each year. On average Māori account for 20-24% of all preventable and non-preventable drowning fatalities, despite comprising only 15 percent of New Zealand’s population. Drowning remains a significant issue posing a threat to whānau (i.e., families) through premature death being imminent and whakapapa (i.e., genealogy) being interrupted. There is limited research that has examined Māori and indigenous understandings of water safety within the literature and limited studies that have investigated the issue of Māori drowning from a …

2020 - The Twenty-Fourth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Twenty-fourth Annual Symposium of Student Scholars, held on April 16, 2020. Includes abstracts from the presentations and posters.

Review Of Documentary: Common Roads - Pilgrimage And Backpacking In The 21st Century By Tommi Mendel, Pedro Ricardo Coelho De Azevedo

International Journal of Religious Tourism and Pilgrimage

No abstract provided.

Opportunities And Challenges Of Religious Tourism Development In Uganda: Policy, Planning And Institutional Perspectives, Jim Ayorekire, Joseph Obua, Francis Mugizi, Bruce Micheal Byaruhanga

International Journal of Religious Tourism and Pilgrimage

Religious tourism is a steadily growing tourism product niche in Uganda after wildlife-based tourism. However, limited research has curtailed planning and development of religious tourism in the country. As a contribution to knowledge on his subject, this paper analyses the tourism policy, planning and institutional frameworks as a precursor to harnessing the potential of religious tourism in the country. Applying a mixed methods approach, the evolution of religious tourism in Uganda was reviewed. To examine actor perceptions and benefits of religious tourism, two case studies were undertaken with the help of a structured questionnaire and key informant interviews. A SWOT …

Buddhist Pilgrimage In Bihar India: A Tourism Policy Perspective, Amitabh Upadhya, Manoj Kumar, Mohit Vij

International Journal of Religious Tourism and Pilgrimage

Tourism policies formulated and implemented by the union and state governments of India and Bihar respectively, over the past five decades, have played a significant role in attracting religious tourists to the Buddhist sites in Bihar from all across the world. This exploratory research is a historiographical narrative of Buddhist tourism in view of tourism development policies and plans. The study finds that favourable and effective policies have increased domestic and foreign tourism in India, especially international Buddhist pilgrimage to Bihar. However, the state of Bihar still needs better policies and marketing to promote Buddhist tourism. The paper explores the …

The Still Center As Invented Topos: Static Pilgrimage In Aristasia, Rozalija Grace

International Journal of Religious Tourism and Pilgrimage

After decades of challenges to many other definitional elements of ‘pilgrimage’, the centrality of motion and physical movement, whether literally enacted or realized virtually or through metaphor, remains largely uncontested. This paper examines practices of creative writing and home decorating among participants in the 1990s British subculture of ‘Aristasia’ (an outgrowth of a New Religious Movement known in the 1970s and 80s as ‘Madrianism’ but now more commonly referred to as ‘Filianism’) to argue that these practices functioned together for participants as static pilgrimages, accomplishing the same psychological and social tasks as traditional modes while suppressing even metaphorical concepts of …

Promoting Culinary Heritages As A Destination Attraction: A Case Study Of Ancient Temple Food ‘Mahaaprasaada’, Debasis Sahoo

International Journal of Religious Tourism and Pilgrimage

The growth of the food tourism segment in the last two decades has opened enormous scope for the marketing & promotion of ‘indigenous food products’ which otherwise remain limited to a particular region. These unique culinary products have created special segments like food & wine tourism, oleo tourism, whiskey tourism, beer tourism, and religious food tourism (like Halal & Kosher tourism). From this perspective ‘religious culinary heritage’ (practiced in ancient Hindu temples) shows a huge potential to be marketed as a tourism attraction, however, there are very few studies about this topic. Hence the present research identifies and analyses the …

Faith-Based Activities And Tourism: Exploiting The Possibilities For Religious Tourism Development In Anaocha Local Government Area, Nigeria, Emeka Okonkwo, Afamefuna Eyisi, Daniel Okoye

International Journal of Religious Tourism and Pilgrimage

Over the years, people have travelled for various motivations, giving birth to various types of specific interest tourism. The result is that various scholars have devoted their research to these specific areas of tourism. One such area of tourism that has grown exponentially is religious tourism (which some scholars also called spiritual tourism). This type of tourism explores travels motivated by the desire to visit places that inspire an individual’s belief system and to meet with people that share the same faith. Our study aims to understand the faith-based activities and religious centres in Anaocha Local Government Area (LGA) of …

Hindu Religious Motivations In Kashmir Valley, Hafizullah Dar

International Journal of Religious Tourism and Pilgrimage

This research is an endeavor to assess the Hindu religious motivations in Kashmir valley (in India). Using a quantitative research approach, 267 Hindu pilgrims in Kashmir valley were asked to complete questionnaire to carry out this study. One sample t test and linear correlation modus operandi were introduced for testing assumptions of the study. It is evident from the study context that for centuries, the Kashmir valley has cultivated the religious history of the Hindu faith, which is palpable from the many sacred Hindu sites across the Valley. The study results revealed that the Kashmir valley is a significantly important …