Digital Commons Network^™

The Relationship Between Industry Regulation And The Quality Of Micro-Dramas, Shuoyu Yao

Dissertations and Theses Collection (Open Access)

This paper is a study on the micro-drama industry, exploring the reasons for a large number of low-quality micro-dramas. Specifically, there are two potential problems: (1) the industry value allocation model is unreasonable, so producing high-quality micro-dramas does not receive sufficient returns; (2) regulatory oversight of the industry is insufficient. To investigate this recent phenomenon and the underlying problems, we collected a dataset of 165 micro-dramas and use the newly introduced regulation on the micro-drama industry in June 2024 as a policy shock. The findings show that, before the new regulations were introduced, micro-dramas with higher quality in expression received …

Emoji Marketing: Toward A Theory Of Brand Paralinguistics, Jacob Almaguer, Reto Felix, Colleen M. Harmeling

Marketing Faculty Publications

Emojis, or pictographs that supplement or replace written language, have become ubiquitous in contemporary communication, including emoji marketing. Drawing on insights from linguistics and sign theory, the current research proposes an emoji marketing framework in which emoji symbolism (symbolic vs. iconic emoji use) affects consumers’ message appraisals (perceived message intimacy and clarity), which in turn influence brand cultural relevance (propositions P1 and P2). Emoji syntax (i.e., whether emojis are supplemented with text or not) and marketer-consumer group relatedness (shared vs. unshared group membership) moderate the relationship between emoji symbolism and consumers’ message appraisals. The framework suggests that messages that use …

Cold Chain Logistics Optimization: Integrating Iot And Data Analytics To Reduce Post-Harvest Loss In The United States Perishable Food Supply Chain: A Case Study Of Dole Food Company, Sarah Onyeche Usoro, Elizabeth Ramatu Galadima, Onyeche Helen Adogwa

Student Publications

Food spoilage in the United States is not simply a logistical inconvenience. It is one of the most underappreciated sources of economic and environmental waste in the country's food system. Fruits, vegetables, dairy products, and meat are routinely lost during storage and transport not because operators lack the will to prevent it, but because conventional cold chain management has historically lacked the tools to detect and respond to deteriorating conditions before damage becomes irreversible. This paper examines how the convergence of Internet of Things (IoT) sensing networks and data analytics platforms is reshaping what cold chain operators can know, predict, …

Why Ai’S Role In Advancing Sustainability Is Underestimated, Lipika Bhattacharya

CCX Research

AI has quietly, but powerfully, woven itself into the fabric of our everyday lives. Yet, AI's potential impact on creating a more sustainable world is undervalued. The author examined artificial intelligence's (AI) role in advancing sustainability. She outlined how AI can be applied in various domains such as agriculture, water management, industry, urban planning, and biodiversity conservation for transformative effects.

Understanding And Implementing Fashion Sustainability: An Academic Course, Paige M. Baldwin

Theses

This project outlined a fashion sustainability course meant to be taught at a degree-awarding educational institution. The course explores the environmental, social, and economic impacts of the fashion industry. Students learn about sustainable practices, materials, and design principles. Students also study consumer behavior, supply chain management, and government policies related to sustainable fashion. The literature and research looked at the current fashion industry landscape and the sustainability issues that are being addressed, the current educational landscape of fashion programs in the United States of America, and the current literature regarding building an effective curriculum in the 21st century.

Identical Ratios: A Red Flag Of Ratio Management, Qianhua Ling, Andrea Alston Roberts

Accounting Faculty Research and Publications

This paper identifies a helpful red flag stakeholders can use to detect whether a nonprofit has managed its financial information. This red flag is reporting an identical program ratio—that is, the nonprofit organization reports the exact same ratio in multiple years—while reporting a large change in total spending. We find nonprofits are more likely to report identical program ratios when resource providers rely on ratios; pay is determined, at least in part, by performance; and the potential for regulatory interference is high. This paper also identifies the cost allocation techniques and the specific expenses nonprofits likely manage. We find most …

Research On The Mechanism Of China's Stock Market And The Efficiency Of Factor-Based Stock Selection Strategies, Huaixiang Xing

Dissertations and Theses Collection (Open Access)

Based on the data of 4280 firms listed on China's A-share market from 2010 to 2023, this paper constructs 20 market factors and 4 financial factors to systematically study multi factor stock selection strategies in China's stock market. Furthermore, this article analyzes the impact of China's capital market mechanisms on stock selection strategies, which include margin trading and securities lending mechanism, Mainland-Hong Kong Stock Connect mechanism, analyst coverage mechanism, and information disclosure mechanism. The main conclusions are as follows:

Firstly, this paper reveals that 12 market factors, including size, price, and liquidity are all effective pricing factors, and the strategy …

Research On The Economic Performance And Process Optimization Strategies In Chinese Agricultural Enterprises, Zili Xu

Dissertations and Theses Collection (Open Access)

With the booming digital economy, digital transformation has become a key strategy for global enterprises to enhance competitiveness and optimize economic performance. This dissertation takes Chinese agricultural enterprises as the research subject and deeply explores the impact of digital transformation on corporate economic performance and strategies for business process optimization.

The dissertation first reviews the research progress on the digital transformation of agricultural enterprises. Secondly, it uses qualitative text analysis and machine learning technology to assess the digital level of Chinese agricultural enterprises and analyzes their current status and characteristics. The empirical study employs a fixed-effects model and finds that …

2025 March, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2025.

Ai-Assisted Cultural And Creative Product Design Framework And Case Study, Daocai Han, Siow Kian Tan, Booi Chen Tan

International Journal of Management, Finance and Accounting

This paper presents an AI-assisted design framework for the development of cultural and creative products, using the Ya Chou Yue, a renowned artifact from the Shandong Museum, as a prototype for designing a cultural creative doll. The framework is structured around key steps: clarifying design objectives, creating a design plan, generating AI images, and revising the design plan. The final design outcome illustrates the practical application of AI in cultural product development. This study highlights both the advantages and limitations of AI technology in the design process, offering new approaches and methodologies for the cultural and creative industries. Furthermore, it …

Marketing Strategies To Engage Multicultural Consumers, Nazanin Weck

Walden Dissertations and Doctoral Studies

The lack of marketing strategies that engages multicultural consumers is a concern for marketing managers because it can adversely impact their business profitability and sustained market competitiveness. Grounded in identity management theory (IMT), this qualitative pragmatic inquiry was conducted to explore the marketing strategies that successful marketing managers use to engage multicultural consumers. The participants were six marketing managers from distinct companies in the southeastern United States who specialize in acquiring and engaging multicultural customers. Data were collected through semistructured interviews, analysis of public company documents, and a systematic review of secondary sources, including social media content and corporate websites. …

Sweet Lies: Influence Of Food Marketing On Childrens’ Health And The Need For Reform, Mollie M. Warrington

Honors Theses

Markedly, there is heavy marketing of unhealthy food to children. This has become a significant public health concern because of escalating rates of child obesity, which have long-term consequences for physical health and severe mental health repercussions, such as body image concerns and low self-esteem. This thesis explores how food marketing strategies, historically rooted in television ads and evolving through digital platforms, are linked to children's dietary choices and broader public health implications. It analyzes various manipulative tactics, such as digital advertising, influencer endorsement, and gamification, showing how companies take advantage of the cognitive vulnerabilities of children to propagate unhealthy …

Science Students Conduct Animal Research At The St. Louis Zoo, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ultrasound-Triggered Release Of Vancomycin From A Novel Spinal Device: Antibiotic Release And Efficacy In Vivo, Lauren J. Delaney, Priscilla Machado, Ji-Bin Liu, Rachel Evans, Asia Winslow, Neil Zhao, Christopher K. Kepler, Rajkishen Narayanan, Teeto Ezeonu, Viren Soni, Gagan Kaushal, Rachel Hilliard, Thomas P. Schaer, Noreen J. Hickok, Flemming Forsberg

Department of Orthopaedic Surgery Faculty Papers

Post-surgical spinal infection occurs in up to 20 % of patients, despite aggressive peri-operative antibiotic treatments. To improve prophylaxis, we have designed and evaluated an ultrasound-activated prophylactic antibiotic release system to combat post-surgical bacterial survival. Polylactic acid (PLA) clips (1 cm³) were 3D-printed with an interior reservoir (0.8 cm³) for carrying drug payload, specifically vancomycin (VAN). Under IACUC approval, clips were surgically implanted into the spines of sheep (n = 9) and swine (n = 2) by removing the spinous process at several levels of the lumbar spine. In the sheep, clips were insonated and the …

Investigating Overtourism Approaches In National Wildlife Refuges: The Case Of New Jersey, Zachary Lorenz, Noel Criscione-Naylor

ICHRIE Research Reports

The COVID-19 pandemic of 2020 has had rippling effects on a plethora of industries, with outdoor tourism being one of the greatest examples. As United States citizens left their homes, they yearned for their natural resources, leading to a palpable uptake in visitation as public parks reopened. While there is municipal, county, state, and federal lands accessible to visitation, the following commentary is focused specifically on National Wildlife Refuges (Federal). New Jersey is an appropriate case to demonstrate the pros and cons of shared resources, which have been impacted by anthropogenic factors. Additionally, Wildlife Refuges planning, and practices were examined …

Rural Entrepreneurship In Upper Egyptian Communities: Exploring The Intervention Of Agri-Tech Startups, Marwa Wael Abohamda Hulail

Theses and Dissertations

Climate change and economic disturbance have changed the state of the world and increased the dependence on digitization in running people's daily life. In Egypt, the economic instability and climate change have affected people’s standard of living, making it challenging to sustain their life, especially in the agriculture sector. Farmers have been affected by the risks of climate change, economic shocks, and trends of digitization, which have impacted their profit, employability, and livelihood.

Several Egyptian Agri-tech startups were launched to support the farmers in the digital revolution that came to agriculture, attempting to make a change in the Egyptian farming …

Ideological Influences On Skills And Knowledge In Nonprofit Leadership, Faiza Venzant, Julianne Gassman

Journal of Ideology

Understanding the skills and knowledge required for effective nonprofit leadership can be challenging. This position paper suggests that skills and knowledge come from both formal training programs at colleges, universities, professional associations, and consultant presentations but is also based on the personal lived experiences of leaders. While Ideology such as neoliberalism intentionally or unintentionally influence both formal training and lived experiences, common good ideology, an ideology that grounds the idea that nonprofits exist for the betterment of society, should guide leaders of the nonprofit sector and be an important consideration. Embracing common good ideology better centers equity appropriately for the …

Locational Data And The Public Interest, William A. Herbert, Micahel Goodchild, Richard Appelbaum, Jeremy Crampton, Gary Langham, Krzysztof Janowicz, Mei-Po Kwan, Katina Michael, Lisa Schamess

Publications and Research

This article presents a paper developed by the AAG Organizing Committee on Locational Information and the Public Interest through a summit held in Santa Barbara, California in June 2022. The summit resulted in goals and ideas for addressing the issues that arise from the present environment for geodata, whereby public, private, and third-sector entities can tap into publicly available locational information with relatively little regulation on its access or use. The Committee articulates four goals: (1) develop a research agenda extending across disciplines, (2) outline educational resources and strategies to guide ethical practice, (3) devise a pathway to increase public …

Remembering The Titans: A Cinematic Pedagogy For Enhancing Understanding And Improving Performance In Tuckman's Stages Of Group Development In Management Education, David S. Fowler, Jon Musgrave, David F. Zinn

International Journal for Business Education

This study examines the effectiveness of using multimedia, specifically Remember the Titans, to teach Bruce Tuckman’s Group Development stages in undergraduate management education. The research investigates whether integrating film-based pedagogy enhances student comprehension and academic performance compared to traditional lecture methods. Using a quasi-experimental design, data were collected over six semesters from undergraduate business students (N = 459) at a private liberal arts university. The study compared pre- and post-implementation cohorts, employing a structured writing assignment as an assessment tool. A quantitative analysis, including independent samples t-tests, revealed a statistically significant improvement in student performance (p = 0.039) after implementing …

2025-02-07 Agenda Book, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

Agenda booklet for the Board of Regents meeting of February 7, 2025, which includes the meeting minutes of the meeting held on November 15, 2024.

Streaming Media Platforms And Film/Video Arts Distribution, Aras Ozgun, Andreas Treske

Markets, Globalization & Development Review

Streaming media platforms have emerged as new and natively digital forms of content delivery for mainstream news and entertainment media over the past decades. Underlying technologies also unfold new possibilities for the circulation artistic/creative digital video works. Yet, such potential remains relatively underexplored, due to the complexities involved in the public distribution of such works. In this study, we analyze these complexities and critically evaluate emerging models, such as open access streaming media platforms, subscription-based platforms, and cryptocurrency and NFT-based platforms that feature new administrative forms and governance strategies. We finally discuss the possible roles of traditional public cultural institutions …

Frameworks For Measuring Regenerative Tourism: Supply And Demand Indicators With A Dynamic And Holistic Approach, Asif Hussain

Journal of Sustainability and Resilience

This paper examines regenerative tourism as a holistic approach that goes beyond sustainability by actively restoring and enhancing social-ecological systems. Recognizing tourism’s interconnectedness with economic, social, cultural, and environmental systems, it presents regenerative tourism as a dynamic model integrating supply and demand perspectives to promote innovation, resilience, and renewal. On the supply side, regenerative tourism emphasizes ecological restoration, sustainable practices, economic stability with minimal environmental harm, and authentic experiences. On the demand side, it aligns with the rising preference for ethical, participatory, and immersive tourism, involving tourists as active contributors to destination well-being. The paper highlights the importance of multidimensional …

Beauty Comes With A Price: But How Much Is It Worth It, Fabliha Afia

Dissertations, Theses, and Capstone Projects

The global skincare market, valued at 104.24 billion dollars in the year 2022, is very heterogeneous, ranging from prestige brands to more drugstore types. Even when the same key ingredients are present, the latter often sells for much higher due to branding and packaging and the aura of prestige created. This capstone project entitled "Beauty comes with a price: but how much is it worth?" investigates if such higher costs are justified due to superior quality or are driven by non-functional factors. It systematically compared the high-end versus drugstore skincare products in categories like sunscreens, serums, and exfoliants with respect …

Technology-Enhanced Personalized Learning: Lessons From Online Teaching At Three South-East Asian Universities, Kiran Kaur, Rohaida Mohd Saat, Lieven Demeester, Magdeleine Lew, Wei Leng Neo, Nopphol Pausawasdi, Thasaneeya Ratanaroutai Nopparatjamjomras

Research Collection Lee Kong Chian School Of Business

Online teaching during the COVID-19 pandemic compelled many instructors to seek efficient and effective ways to stay connected with their students and improve the learning experience by using a wide range of available technologies. This multiple-case study, in three South-East Asian universities, investigated whether the use of technology in university teaching and learning during that period influenced personalized learning, and if so, how. The study also explored the kinds of institutional support for teachers and learners that led to increased technology-enhanced personalized learning (TEPL). Using a qualitative approach, the study analyzed 23 individual interviews and 3 document analyses (circulars, announcements, …

Cultivating Consumption Of Biobased Product, Nima Nejadrezaei

Doctoral

Consumers play a critical role in transitioning towards bioeconomy. However, their positive attitudes and interest in biobased products often do not lead to actual usage because of the complexity of the decision-making process. Despite the bioeconomy’s importance, research on consumer behaviour regarding biobased products remains limited. This study bridged gaps by examining consumer perspectives on biobased products. It sought to identify factors influencing consumer perspectives and develop an integrative model where acceptance preceded actual use. Focusing on consumers from the Republic of Ireland, a test market with strong government commitment to the bioeconomy, private sector and research centre investments and …

Spam, Solidarity, And Roving Pickets: The Hormel P-9 Strike Of 1985-86 In Iowa, Scott Pate

History Theses, Dissertations, and Student Creative Activity

In the 1980s, the labor movement reached a crossroads with economic changes and corporate restructuring challenging the effectiveness of New Deal labor unions. Meatpacking proved one of the hardest-hit industries, with laborers accepting concessions that jeopardized their quality of life. The Hormel P-9 Strike of 1985-86 exemplifies the rank-and-file’s struggle against neoliberalism and status quo business unionism. Rachleff’s Hard-Pressed in the Heartland argues for the importance of the P-9 as a social movement, placing the conflict within the context of the American labor movement, while Stromquist and Warren indicate the importance of Iowa labor when evaluating labor issues in the …

Financial Impact Of Beef Cow Culling: Canadian Analysis, Heidi R. Johnson, Eric T. Micheels, Kathy A. Larson

Journal of Applied Farm Economics

Culling decisions within beef production systems are not reversible, and as such, data can help decision-makers double-check heuristics to avoid costly mistakes. In this essay, we use financial methods to examine cow culling decisions, evaluating their impact on overall herd profitability. To do so, we use production and financial data from 16 “typical farms” within the Canadian Cow-Calf Cost of Production Network to explore the financial impact of different culling strategies. This essay builds on prior literature by using Canadian data, as there may be differences in costs and productivity across production regions. We identify four culling scenarios that vary …

A Sacred Mountain And Storytelling About Pilgrimage: Contemporary Religious Practice Of Incense Associations At Mount Tai, Ziqi Xuan

International Journal of Religious Tourism and Pilgrimage

As a form of pilgrimage in China, the Chaoshan jinxiang (朝山進香, ‘offering incense towards the mountain’), is a ritual that has garnered significant academic attention. However, research on contemporary incense offering practices remains inadequate. Grounded in fieldwork conducted from September 2023 to January 2024, this paper delves into the pilgrimage practices of local incense associations at Mount Tai, a historical site steeped in profound religious significance for centuries. Within the framework of collective memory studies, the paper posits that the contemporary practices of incense offering used to connect with spiritual beings during the pilgrimage to Mount Tai highlight a shift …

Navigating Liminal Moments Through Pilgrimage: Insights From The Journey Of St. Clare Of Assisi, Alexandria M. Egler, John V. Kruse

International Journal of Religious Tourism and Pilgrimage

During the late hours of Palm Sunday in 1209, Clare Offreduccio embarked on a pilgrimage that would come to define her as a leader and role model for women. In an act of faith and bravery, St. Clare of Assisi abandoned her life as a noble and all of the security, power, and privilege that came with it. In so doing, she denied the marriage plans her family had for her that would advance their political, social, and economic future. By exiting her home through the door of death and then the city of Assisi through one of the fortified …

The Kyoto Trail: Sacred Sites On A Pseudo-Pilgrimage, Wayne E. Arnold, John A. Shultz

International Journal of Religious Tourism and Pilgrimage

How should we conceive of a secular walking trail that traverses a country’s premier holy sites in and around its spiritual capital? The Kyoto Trail is something of an oddity in comparison to the plentiful sacred walking paths throughout Japan. The 84-kilometer circuit probes and circumambulates the city of Kyoto via a horseshoe-like arc. It links an array of holy mountains with lush realms of nature and connects dozens of famous pilgrimage locations of exceptionally varied descriptions. However, while the trail sometimes overlaps with medieval pilgrimage routes, it is a relatively new course, established in the early 1990s through initiatives …