Digital Commons Network^™

Ua42/1 Wku Winter Term Annual Report, Wku Summer Sessions & Winter Term

WKU Administration Documents

Annual report of WKU Winter Term course enrollments, college data, course sections and marketing.

Water And Climate: Perceptions Of Nonmetropolitan Nebraskans: 2013 Nebraska Rural Poll Results, Rebecca J. Vogt, Cheryl A. Burkhart-Kriesel, Randolph L. Cantrell, Bradley Lubben

Nebraska Rural Poll

Many rural Nebraskans have experienced loss of wildlife and wildlife habitat, voluntary decrease in water usage, decreased farm production and wildfires to some extent as a result of last year’s drought. The majority of persons with occupations in agriculture have experienced decreased farm production and loss of business income as a result of last year’s drought.

Most rural Nebraskans rate indoor use in existing homes and agricultural uses (irrigation and livestock) as high priority uses of water. Uses of water that were not ranked very high include swimming pools for individual homes, watering golf courses and transferring water to other …

Measurement Of The Effect Of Policy Changes On Volatility In Dairy Markets1, Eoin Kelly, Declan O'Connor, Michael Keane

Irish Business Journal

Volatility in dairy commodity markets has become a major concern for many in the dairy supply chain and is likely to remain so in the future. Changes to the Common Agricultural Policy (CAP) over the past decade have more closely aligned EU and World prices and their associated volatilities. The aim of this paper is to measure volatility at farm level in Ireland over time, identify possible reasons for the increased volatility and identify ways of reducing volatility. Statistical measures such as coefficient of variation (CV) and annualised standard deviation are used to provide measures of past volatility and its …

Contents, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 14 2013, Several Authors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Letter From The Dean, Michael Vayda

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Instructions For Authors, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Price Discount Perception: Consumers' Numeric Interpretation Of Semantic Price Claims, Albert J. Della Bitta, Patricia A. Norberg

College of Business Faculty Publications

Behavioral pricing research includes a considerable amount of focus on the effects of semantic cues (phrases) used to label reference and offer prices in price promotions, but a related type of semantic claim also frequently used in price promotions has continued to escape research attention - claims that attempt to encourage purchases by describing the consequences of buying at the discounted price (e.g. Super Savings). Using a variety of methods and conceptual foundations, the present research is the first to comprehensively study consumers' discount and value associations of these semantic claims. In a series of three studies, we find evidence …

Introduction To Risk Management: Understanding Agricultural Risks, Production, Marketing, Financial, Legal, Human, Laurence Crane, Gene Gantz, Steve Isaacs, Doug Jose, Rod Sharp

Department of Agricultural Economics: Faculty Publications

This handbook is designed to improve the risk management skills of American farmers and ranchers. There is a broad array of established risk management tools ready to be used and new tools are always being developed. By learning about and using these tools, crop and livestock producers can build the confidence needed to deal with risk and exciting opportunities of the future.

Contents

Overview of risk management planning

Steps in risk management planning

Manging production risk

Managing marketing risk

Managing financial risk

Managaing legal rtisk

Managing human risk

Want To Enroll In A Mooc? No Thanks, My Professors Have Their Own Videos, Enda Mcgovern, Arne Baruca

Marketing Faculty Publications (Archived)

Purpose: The paper explores how professors, in adopting short digital video lectures as a complementary teaching platform outside the classroom, could better enhance the learning experience for digital natives, i.e. millennial students, in challenging the growth of massive open online courses (MOOC). Specifically, the use of personalized, class-specific, video content made available on YouTube, in which the professor-of-record appears, is examined as a complementary learning platform for students required to read textbook material in preparation for class discussions.

Method / Design and Sample: Students were required to view class-specific digital videos on YouTube and thereafter complete a questionnaire to examine …

Fate Work: A Conversation, Valentina Desideri, Stefano Harney

Research Collection Lee Kong Chian School Of Business

The article focuses on a conversation between dancer Valentina Desideri and professor Stefano Harney during the Spring Seminars of the Performance Art Forum (PAF) in Saint Erme, France. Harney suggests that fate work may be considered as a potential practice on the way work determines one's life. Desideri says that one can shape and construct his future through work under capitalism.

The Informavore Shopper: Analysis Of Information Foraging, System Design, And Purchasing Behavior In Online Retail Stores, Jeff Min Teck Hong

Dissertations and Theses Collection (Open Access)

Global online retail sales are on the rise and are predicted to experience a double digit growth annually over the next three years. Given little marginal cost involved in adding new products and brands to their catalogues, online retailers tend to increase product and brand offerings to increase sales by selling products that could not have been sold due to space constraints in physical stores. Frank Urbanowski, Director of MIT Press, attributed the 12% increase in sales of backlist titles directly to increased accessibility to these titles through the Internet. For consumers, the ability to buy products that they would …

Social Media Impact On Virtual Shopping, Tarah Soltis

Senior Honors Theses and Projects

The following senior honors thesis project was developed to look at the connections between the topics of social media and virtual shopping. The domains of technology and e-commerce have created a fast-paced and fluctuating retail environment. Both social media and virtual shopping are increasing in popularity and use across the country and are influential in how consumers shop virtually and in real time. The research on social media and virtual shopping informs how the topics impact one another and the larger retail market. Research that looks at the connection between social media and virtual shopping can help companies prepare to …

The Accelerator, Volume 6 Issue 11, Winter 2013, Christa Santos

The Accelerator

No abstract provided.

Serendipity As A Strategic Advantage?, Nancy K. Napier, Quan Hoang Vuong

International Business Program

Who, over the age of 20, hasn't experienced a serendipitous event: unexpected information that yields some unintended but potential value later on? Sitting next to a stranger on a plane who becomes a business partner? Stumbling onto an article in a journal or newspaper that helps tackle a nagging problem? Creating a new drug by accident?

Modeling Of Biorefinery Supply Chain Economic Performance With Discrete Event Simulation, Joseph S. Amundson

Theses and Dissertations--Manufacturing Systems Engineering

As competition for fossil fuels accelerates, alternative sources of chemicals, fuels, and energy production become more appealing to researchers and the layman. Among the candidates to fill this growing niche is lignocellulosic biomass. Many researchers have examined supply chain design and optimization for biofuel and bioenergy production throughout the years. However, these models often fail to capture the variability and uncertainty inherent to the biomass supply chain. Multiple factors with high degrees of stochasticity can have major impacts on the performance of a biorefinery: weather, biomass quality, feedstock availability, and market demand for products are just a few. To begin …

Main Street 2.0: A Guide To Online And Social Media Marketing For Small Business Through The Use Of Online Analytics And Content Marketing Strategies, Peter John Cleary

Electronic Theses and Dissertations

This project is intended to serve as a guidebook for small businesses interested in developing digital marketing strategies to reach prospective and existing customers online. The guide will serve three main functions. The first is to provide a review of literature on integrated marketing communications, relationship marketing and content marketing to use as a foundation for planning online communications. Business owner interviews will also provide various perspectives to small business online marketing. The second is to provide instruction on evaluating existing website data to gain customer insight in planning communications. The third is a network structure for distributing content through …

The Effect Of Talent Management On Organizational Success: A Comparative Study In The Petroleum Sector In Egypt, Hadia Fakhreldin

Business Administration

Multinational companies started introducing and implementing talent management (TM) in the 1990s. It is now popular in the private and non-governmental sector, as well. The idea is to identify talent and manage it in the best way that benefits both the organization and the employee. There is a significant relationship between investments in talents and the ability to achieve and maintain high performance. When organizations manage human capital as a strategic asset, they will have the type of skilled workforce that is the key to achieve sustained business results and ultimately successful outcomes. This study examines the effect of TM …

Empathy During Times Of Crisis And Corporate Reputation, Ann T. Gallagher

Communication & Leadership Dissertations and Theses

How an organization responds to victims is central to crisis communication management and protecting organizational reputation. While there is significant literature about best practices for crisis response, one area which has not been explored is the relationship of empathic communication and corporate reputation during times of conflict. This study examined this relationship through a study of the British Petroleum Gulf Oil crisis of 2010. The qualitative study used focus groups with working professionals and personal interviews with communication experts. The research is grounded in Coombs’ (1998) Situational Crisis Communication Theory (SCCT), and Benoit’s (1977) image restoration theory, which is used …

Multitasking And Communication In The Organization, Cayla A. Stephenson

Communication & Leadership Dissertations and Theses

Because communication is an intricate part of how an organization works, and because organizations and employees alike are stressing the importance of multitasking on the job, studying the interaction of communication and multitasking is increasingly important. Studies relating to multitasking have revealed primarily negative impacts: doubling task completion time, overstimulating our brains to the point of dysfunction, generally diminishing our productivity, and extinguishing our stimuli filters and damaging our memories. Other studies show that we can use multitasking in a positive way by utilizing task trainings and practicing focused task completion. The study here completed two focus groups with 12 …

The Intrapersonal Phenomenon: The Interactional Effects Of Intrapersonal Adjustments In The Organizational Change Of A Small Business, Jennifer Wilkes

Communication & Leadership Dissertations and Theses

It is inevitable that change involves varying levels of communication. A relationship may consist of an individual's communication with one's self or with one or more persons. The functionality of a relationship depends on the effectiveness or ineffectiveness of the communication of those individuals involved. When change is necessary in any form of organization, the level of communication for each member plays a vital role, especially in a small company. Based on literature and theory, intrapersonal development and influence relies on the structure of one's cultural language. Language structure shapes one's inner speech and self-talk through processes of internalization. The …

Music Industry Market Research - The Effect Of Cover Artwork On The Music Industry, Kendall Cook

Graphic Communication

The creation and use of the Internet has revolutionized the marketing and consumption of music in the late 20th and early 21st centuries. Past and current marketing tactics were researched to see why the music industry has declined in sales in recent years. Cover art has been apart of the traditional marketing of tangible goods such as vinyl records, CDs, cassettes, and other media. It grabs the attention of the consumer and is their first impression of the album. The Internet has utilized cover art, but not in the same manner. It exists but is not widespread. This theory to …

Evaluating Food Safety Systems Development And Implementation By Quantifying Haccp Training Durability, Marienne A. Anandappa

Theses and Dissertations--Animal and Food Sciences

HACCP-based food safety programs have been widely acclaimed, accepted and implemented as an effective means of managing food safety risks. While HACCP training is a cornerstone of managing HACCP programs, there is little information about the effectiveness of HACCP training and the durability of HACCP knowledge. Findings reveal a link between involvement level in HACCP activities and the accuracy of HACCP knowledge over time. Opportunities for peer training in HACCP, irrespective of overall experience in the food industry provide favorable circumstances for maintaining accuracy of HACCP knowledge. The optimal window for engaging employees in HACCP is directly following the completion …

Professional Product Review Vol. 8 No. 2, American Dental Association, Council On Scientific Affairs

Professional Product Review

A user-friendly newsletter from the ADA Council on Scientific Affairs offering scientifically sound, unbiased, and clinically relevant information to member dentists about professional dental products tested by the ADA. This collection is historical and may not reflect current standards. For up-to-date information contact the ADA.

Nfl: The World Of Technology?: How Technology Made The Nfl The Cash Cows Of The Sports World, Jaron A. Moody

Senior Seminars

Sports coverage is highly focused on the image of the sport and how the fans experience the sport. Technology plays a huge part of that. The technology that's used to maintain the display of the game as well as the technology that holds the statistics that keeps fans fully aware about what's going on in the game. The IT department has to work with programmers to create these programs and they have to keep them up to date. Without this, the experience of watching sports on television would decrease rapidly which would send the value of the NFL to a …

Efficient Copyright Infringement, David Fagundes

Faculty Articles

Copyright infringement is said to be socially costly because it robs owners of due recompense and depresses incentives for creative production. This Article contends that, in order to achieve copyrights goal of maximizing cultural production, this dominant story of infringement's costs requires alongside it a counter-story identifying the rare but important instances where copyright infringement enhances social welfare. Part I explains the need for an account of the notion of efficient copyright infringement. Other types of unlawful conduct may also be beneficial, but copyright in particular warrants exploration of efficient infringement because maximizing creative production requires some level of unauthorized …

Startsmart Impact Report, Commonwealth Bank Foundation

Program monitoring and evaluation

The Commonwealth Bank Foundation’s school-based, financial education program, StartSmart, was developed with the assistance of education experts and launched in 2007. The StartSmart program – is a series of interactive, financial literacy workshops delivered in classrooms by a team of facilitators which works in partnership with school teachers to deliver effective financial education. The program extends to students in primary, secondary and vocational education settings. The Commonwealth Bank Foundation engaged the Australian Council for Educational Research (ACER) to undertake an evaluation of the StartSmart program. The purpose of this research was to measure the impact of StartSmart on students’ financial …

Backpacking In The Digital Age: Ethnographic Perspectives From Latin America, Russell Edwards

Electronic Theses and Dissertations

My thesis ethnographically examines the changing nature of backpacking for Westerners in Latin America amid a proliferation of mobile computing and social networking. While anthropological and sociocultural research on tourism is extensive, the social scientific literature on backpacking has, thus far, been largely unconcerned with Western Hemisphere countries and the effects of digital technology on this mode of travel. Recent findings suggest, however, that backpacking has currently moved beyond its niche roots as a subculture of independent traveling into a full-fledged tourist industry. My thesis investigates the Latin American backpacking scene to better understand if this is a global trend. …

The Development Of An Eco-Gastronomic Tourism (Egt) Supply Chain-Analyzing Linkages Between Farmer, Restaurants, And Tourists In Aruba., Marcelino Kock

Electronic Theses and Dissertations

Purpose of this study is to holistically analyze existing linkages between Aruba’s tourism industry, restaurants and local farmers, by examining strategies that constrain the development of linkages between these stakeholders. Previous research indicated that tourism development is often accompanied with increased demand for imported food, which results in foreign exchange leakages, inflation and competition with local production. This phenomenon is very common in the Caribbean, where Aruba, with its heavy reliance on imported goods and services, is no exception to this occurrence. To comprehend potential problems associated with linking both sectors, these in-depth case study addresses three fundamental questions: a) …

Unrelated Business Income's Impact On Direct Public Support In The Nonprofit Sector, Kelsey Lewis

MPA/MPP/MPFM Capstone Projects

Nonprofits today are losing their traditional funding sources for a variety of reasons and are turning to nontraditional ways of finding resources to make sure their organization is able to sustain itself while still meeting its mission. One common non-traditional approach is engaging in unrelated business income activities. Since these activities are not related to a nonprofit’s mission they are subject to taxation. Some question whether these activities help a nonprofit organization meet its mission.

A nonprofit seen not fulfilling its mission can be detrimental to that organization especially where its donors are concerned. If a donor does not support …