Digital Commons Network^™

A Changing Dynamic: The Business-To-Individual Relationship, Robert Bloomberg

Renée Crown University Honors Thesis Projects - All

As the Digital Revolution sweeps the world over, modern marketing strategies have had to adapt and change. Power has shifted from brands into the hands of consumers. This paper explores how this relationship is changing, and offers a glimpse of how this new relationship manifests itself in two forms of digital marketing strategy: the digitization of the in-store experience and the gamification of the modern day loyalty program. These strategies are intended to enhance the consumer experience and ensure that any interaction they have with the brand is a fulfilling one. This paper also discusses how digital technology has broken …

Ski Joring Races: 2013, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Whitefish Ski Joring Races with an understanding of their attendees and the total money spent in the area by those surveyed (Kalispell or Whitefish). The population of interest was participants and attendees of the 2013 Montana Ski Joring Races. Surveys were completed on-site.

Land Management, U.S. Bureau Of, Bert Chapman

Libraries Faculty and Staff Scholarship and Research

Provides a historical overview and current assessment of the role played by the Interior Department's Bureau of Land Management in its ownership of federal lands in western states and its efforts to balance economic development of natural resources and conservation of these resources on these lands.

Aridity, Bert Chapman

Libraries Faculty and Staff Scholarship and Research

Provides an overview of how aridity in the American West has influenced that region's economic, environmental, and political development and U.S. Government policies in this region.

Agriculture, U.S. Department Of, Bert Chapman

Libraries Faculty and Staff Scholarship and Research

Provides a succinct organizational history of the U.S. Department of Agriculture (USDA) and its impact on the American West.

Communication Artifacts And Interaction Evaluation For Requirements Engineering, Miloslava Plachkinova

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper aims to answer an important question regarding the development of new information systems (IS): "What is the predominant factor for the selection of communication artifacts for requirements engineering (RE)?". Many researchers have focused on the RE and communication as separate disciplines, but little or no research addressed the RE communication issues. These problems are important because they often lead to misunderstanding and misinterpretation of the gathered requirements. We develop expectations about the RE communication process based on prior literature from both disciplines and we test them through several case studies. Our methodology consists of analysis of six case …

San Antonio Museum Of Art: Addressing The Needs Of Cultural Consumers In The 21st Century, Katherine Hoffpauir Marquette

Arts Administration Master's Reports (1984-2016)

In January of 2012, I began an internship with the San Antonio Museum of Art. At the time, the Education Department was engrossed in an audience research study, designed to strengthen the Museum’s understanding of its constituents. This study was my entry-point into the organization and where all my efforts were focused over the course of my internship. This paper includes: an organizational summary; an account of my internship experiences; a SWOT analysis; a review of industry best practices; and recommendations based on observations acquired over the course of my internship.

"Do You Know Me?" The 'Doodling' Of Iconic Mink, Milk, Booze, And Fruit Campaigns, Linda A. Ferguson

Atlantic Marketing Journal

Anyone who has paid attention to advertising for the past several decades is familiar with five iconic campaigns: Blackglama mink “What becomes a legend most?”; American Express “Do you know me?”; Absolut vodka “Bottle”; Fluid Milk Processor Board “Got Milk?”; and Apple computer “Think Different.” These smart, successful, and long-running campaigns share an important characteristic: they rely on the audience to have a certain level of cultural literacy in order to interpret them. However, an advertiser in today’s digital world can no longer take cultural literacy for granted. Yesterday’s common experiences in all facets of life are being replaced by …

Non-Verbal Customer-To-Customer Interaction In Retail Setting: An Investigation Of Indirect Effects Of Perceived Customer Similarity On Important Marketing Outcomes, Nusser Raajpoot, Anita Jackson, Jean Lefebvre

Atlantic Marketing Journal

Abstract

The purpose of this paper is to empirically examine the causal effects of similarity among customers in retail mall settings on four outcome variables: intent to stay, satisfaction, word-of-mouth generation and repurchase intention. Using structural equation modeling, we tested both direct and mediated effects. Results indicate significant direct influence in the direct model and significant indirect influence in the mediated model. The study suggests that similarity with other customers has a significant influence on outcome variables. Therefore, mall managers should measure and monitor consumers’ perceptions of similarity and enhance these similarities whenever appropriate and feasible. To our knowledge, this …

Bryant University Research And Engagement Day Program

Bryant REDay (Research and Engagement Day)

No abstract provided.

Tobin In Europe: A Case For The Financial Transaction Tax, Stephanie I. Schneider

Claremont-UC Undergraduate Research Conference on the European Union

No abstract provided.

Roche’S Clinical Trials With Organs From Prisoners: Does Profit Trump Morals?, Judith Schrempf-Stirling

Management Faculty Publications

This case study discusses the economic, legal, and ethical considerations for conducting clinical trials in a controversial context. In 2010, pharmaceutical giant Roche received a shame award by the Swiss non-governmental organization Berne Declaration and Greenpeace for conducting clinical trials with organs taken from executed prisoners in China. The company respected local regulations and industry ethical standards. However, medical associations condemned organs from executed prisoners on moral grounds. Human rights organizations demanded that Roche ended its clinical trials in China immediately. Students are expected to review the economic and ethical issues regarding the outsourcing of clinical trials to controversial human …

Added Complexity Of Social Entrepreneurship: A Knowledge-Based Approach, Ugur Uygur, Alexei M. Marcoux

School of Business: Faculty Publications and Other Works

Social entrepreneurship evades easy definition and conceptualization. In this paper we attempt to advance social entrepreneurship theoretically by examining it conceptually, from a theory of the firm perspective. If social entrepreneurship entails pursuit of a double bottom line (Dees 1998), the added complexity of the social entrepreneurial venture identified by Tracey and Phillips (2007) should be discoverable from a theory of the firm perspective. Applying the knowledge-based theory of the firm to social entrepreneurship, we aver that social entrepreneurship’s added complexity is manifest when social entrepreneurs make decisions about their knowledge. In contrast to ordinary entrepreneurs, social entrepreneurs have to …

12th Annual Undergraduate Student Symposium, Farquhar Honors College

Undergraduate Student Symposium

The Undergraduate Student Symposium, sponsored by the Farquhar College of Arts and Sciences, presents student projects through presentations, papers, and poster displays. The event serves as a “showcase” demonstrating the outstanding scholarship of undergraduate students at NSU. The Symposium is open to undergraduate students from all disciplines. Projects cover areas of student scholarship ranging from the experimental and the applied to the computational, theoretical, artistic, and literary. They are taken from class assignments as well as from independent projects. The projects do not have to be complete; presentations can represent any stage in the concept’s evolution, from proposal and literature …

Airline Quality Rating 2013, Brent D. Bowen, Dean E. Headley

Airline Quality Rating Report

The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current report, the Airline Quality Rating 2013, reflects monthly Airline Quality Rating scores for calendar year 2012. AQR scores for 2013 are based on 15 elements in four major areas that focus on airline performance aspects important to air travel consumers over the calendar year of 2012.

The Airline Quality Rating 2013 is a summary of month-by-month quality ratings for U.S. airlines that are required to report performance by virtue of having at …

Data Mining The Harness Track And Predicting Outcomes, Robert P. Schumaker

Journal of International Technology and Information Management

This paper presented the S&C Racing system that uses Support Vector Regression (SVR) to predict harness race finishes and analyzed it on fifteen months of data from Northfield Park. We found that our system outperforms the most common betting strategies of wagering on the favorites and the mathematical arbitrage Dr. Z system in five of the seven wager types tested. This work would suggest that an informational inequality exists within the harness racing market that is not apparent to domain experts.

The Business Of You, Integrated Business Applications I, Grades 9-12, Ryan Johnson, Cailey Rowe, Jill Hughey

Arthur Vining Davis High Impact Fellows Projects

This project is designed to help students learn business software applications by tackling real-world business issues and engaging in personal reflection. Students will gain competency in Microsoft Excel, Word, and PowerPoint, as well as other business tools and online resources. In addition, students will learn to better market themselves, manage their time, and analyze their own personal “balance sheet.” After each unit of study, students will complete a summative project that will become part of each student’s personal business portfolio. Students will master technical skills and gain greater appreciation for the value they bring to the classroom and the world.

What Influences Student Athletes To Choose Division Iii Schools?, Patrick Stellman

Sport Management Undergraduate

Student-Athletes today are faced with many difficult decisions in their young lives, one of them being what college they want to attend. Those student athletes that don’t have the luxury of being recruited to Division I or II schools must decide what they value most in a school and how the school they choose will impact their future. The student athletes at St. John Fisher College are no exception. Student-athletes at St. John Fisher will be to complete a survey looking at the factors and influences that lead them to their decision.

Lleap Dialogue Series (No.2) : A Practical Guide To Grow Your Ideas For Maximum Impact, Michelle Anderson, Emma Curtin

Leading Learning in Education and Philanthropy (LLEAP)

This Guide, number 2 in the series, has been designed as a user friendly tool that could be used by different groups within education and philanthropy to suit their needs (e.g. in the training of philanthropic program managers in education; in the development of educational projects in schools; or supporting school-philanthropic-not-for-profit collaborations). Included are two ‘think pieces’ around collaboration: one on socially intelligent schools by Bill Lucas; the other on philanthropy and Indigenous education by Tony Dreise. These are followed by frameworks and guiding principles; and specific tools, tips and strategies for improving collaboration and engagement. Fifteen cases are also …

In Re Thq Inc. "Game Over", Henry Ned Hildebrand, Carlo Julio Salas, Taylor K. Wirth

Chapter 11 Bankruptcy Case Studies

(From Introduction)

Videogames have come a long way since PONG for Atari was introduced in 1972. The industry has advanced from simplistic 8-bit geometric shapes descending from players’ screens (Tetris) and a side-scrolling, overall-clad plumber saving a princess in a faraway land (Super Mario Bros.). Today, the global videogame industry is a $67 billion enterprise, consisting of hardware (gaming consoles like Nintendo and Playstation), software (the actual videogames themselves), and secondary markets (online games, mobile phones, and other devices). The major players in this enterprise are few—the “AAA” game developers. In the videogame industry, …

A Decision Support System For Developing The Managerial Policy Of Urban Paratransit Services: A Case Study Of The Massachusetts Bay Transit Authority, Emanuel Melachrinoudis, Hokey Min, Candace Selneck

Journal of Transportation Management

In the wake of the Americans with Disability Act (ADA) of 1990, paratransit services were offered to improve mobility, employment opportunities, and access to community services for individuals who are mentally or physically handicapped. Due to the complexity involved in ADA rules and transportation regulations as well as the customized, on-demand service requirements, paratransit services are far more costly to render than fixed-route based mass transit services. In times of ongoing budget crisis among public entities, many public transit authorities cope with a dilemma of meeting the growing demand and complex service requirements, while controlling rising paratransit costs. Considering this …

A Blockbuster Failure: How An Outdated Business Model Destroyed A Giant, Todd Davis, John Higgins

Chapter 11 Bankruptcy Case Studies

The rise of the Internet in the 1990s and 2000s rapidly created new markets. Companies like Apple seized on the ability to distribute music online for a lower price than independent record stores, or even large-scale ones like Tower Records could afford, driving record stores to near-extinction.[1] A similar fate has fallen upon the video rental stores. Giants Movie Gallery and Blockbuster, driven by physical rental stores, began struggling to compete with streaming and mailing platforms. Both were driven into bankruptcy because they failed to adapt quickly enough. A series of poor choices by Blockbuster, including passing on the …

Visual Metaphor In Games Of Chance: What You See Is What You Play, Stephen Andrade

Occasional Papers

Visual images have been a key element in the development of wager-based games. The legacy of visual metaphor in gaming can be traced through paper ephemera such as playing cards and lottery tickets. Both paper and printing technology ushered the age of wide spread playing opportunities in the 19th and 20th centuries. Modern play behaviors have given way to Postmodern gaming norms in digital space. The digital age has presented a new set of challenges for gaming architecture in wager-based play. Action research in prototyping games is beginning to reveal a new and different set of game characteristics.

Fashion Adoption Behaviors Of Women In Manhattan Related To Spring 2012 Apparel Fashion Trends, Nicole Powell

Honors Theses

The purpose of this study is to look at the spring trends for 2012 and then compare them that to what the women of Manhattan are actually wearing, during the same season. I wanted to understand how women were adopting the fashion trends from Spring 2012 and turning them into part of their own self-identified style. I went on a research trip to New York City from May 6th to May 12th and spent a great deal of time, on the streets, observing and taking pictures of what real Manhattan women are wearing. For this project, I focused on four …

Team Innovation Processes: An Examination Of Activity Cycles In Creative Project Teams, Kenneth T. Goh, Paul S. Goodman, Laurie R. Weingart

Research Collection Lee Kong Chian School Of Business

This study investigates cycles of planning, enacting, and reviewing activities over time in teams engaged in creative projects. Drawing on longitudinal case studies of two interactive media development teams, two distinct cycles of planning, enacting, and reviewing activities are identified: experimentation cycles and validation cycles. Experimentation cycles are discovery-oriented processes where teams gather insights into project requirements, constraints, and design specifications through trial-and-error. Validation cycles are correction-oriented processes where teams align their output with project requirements through incremental modifications. These findings are then built on to develop testable propositions about the relationship between the duration of planning, enacting, and reviewing …

The Transformation Of Urban Vegetable Retail In China: Wet Markets, Supermarkets, And Informal Markets In Shanghai, Qian Forrest Zhang, Zi Pan

Research Collection School of Social Sciences

The state-monopolised system of vegetable retail in socialist urban China has transformed into a market-based system run by profit-driven actors. Publicly owned wet markets not only declined in number after the state relegated its construction to market forces, but were also thoroughly privatised, becoming venues of capital accumulation for the market operators now controlling these properties. Self-employed migrant families replaced salaried state employees in the labour force. Governments’ increased control over urban public space reduced the room for informal markets, exacerbating the scarcity of vegetable retail space. Fragmentation in the production and wholesale systems restricted modern supermarkets’ ability to establish …

Using Digital Storytelling To Engage Student Learning, Themin Suwardy, Gary Pan, Poh Sun Seow

Research Collection School Of Accountancy

No one really knows what the first story ever told in human history was, but storytelling is an art that spans many civilizations and cultures, and continues to be a major part of our modern lives. More recently, storytelling has gone digital with advances in technology and connectivity. Educators have also rediscovered how storytelling can be an effective teaching pedagogy for engaged student learning. A digital story can engage students' visual and auditory senses in a way that the written word alone cannot. This article describes such an effort. The Movie-Door-2-Door.com (MD2D) is a digital story spanning 12 episodes. The …

Review Of Proposed Zoning Bylaw Amendments & Concept Plan For 129 Parker Street, Maynard, Ma, Edward J. Collins, Jr. Center For Public Management, University Of Massachusetts Boston

Edward J. Collins Center for Public Management Publications

The Edward J. Collins, Jr. Center for Public Management was hired by the Town of Maynard to analyze the proposed amendment to the Neighborhood Business Overlay District (NBOD) of the Maynard Zoning Bylaw and associated concept plan for the property located at 129 Parker Street in Maynard. The bylaw amendment and concept plan have been proposed by Capital Group Properties, LLC, the developer of the site. Specifically, the Center was tasked with preparing the following materials:

• Task 1 – Economic Development and Impact Study;
• Task 2 – Traffic Peer Review and Analysis; and,
• Task 3 – Recommendations on proposed bylaw …

43rd Annual Wku Student Research Conference, Student Research Council, Western Kentucky University

Student Research Conference Select Presentations

No abstract provided.

Analysis Of Effects Of Organizational Behavior On Evolving System Of Systems Acquisition Programs Through Agent Based Modeling, Klayton S. Bobsein

Theses and Dissertations

Every weapon system operates in context with one or more system of systems (SoS). It is the SoS that provides warfighting capability. Each system is managed independently by a program office with program-centric priorities. These systems must be interconnected and interoperable, so the program office must collaborate across the SoS. The SoS are always changing and evolving, triggered by variety of stimuli. Acquisition program offices can be characterized with a set of organizational behaviors that respond to the environment, are influenced by SoS architecture, and can be described by their fitness and contribution to SoS. Using Geert Hofstede's cultural dimensions, …