Digital Commons Network^™

Catching Companies Who Refuse To Go Green Red-Handed, Wylee Mcgreevy

Honors Theses

Recycling, planting trees, and bringing your own bags to the grocery store are some of the activities people regularly think about when it comes to sustainability. In the grand scheme of life, how much difference can one person make? What if there were stricter standards for corporations which accounted for their emission of pollutants? Environmental Accounting is a branch of accounting that is progressively gaining popularity and has the potential to redefine the standards of sustainability for companies. With integration of past proposals for a carbon tax and a cap and trade system, a new proposal could be formed that …

Head Coaching Gender Equality At The Division Iii Level, James Troutman

Sport Management Undergraduate

Throughout history gender discrimination has created barriers that have prevented women from achieving their desired career goals no matter what the work setting is. One way that steps were made towards the elimination of gender discrimination was the enactment of Title IX in 1972. Pervious research has examined barriers that women head coaches coaching men’s teams have had to overcome in order to acquire their position. The coaches who were used in that research either coached NCAA Division I men’s teams or all three divisions combined. The barriers these women experienced were both externally and internally barriers. The external barriers …

2013-December-10-Digital Media News, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Kasky V. Nike: Lurking First Amendment Time Bomb For Marketers?, Michael J. Landry

Atlantic Marketing Journal

While attention has focused on the U. S. Supreme Court protecting corporate political speech, the Court has left untouched a California Supreme Court ruling of significance to marketers in their efforts to use advertising and public relations to offset what they view as unfair criticism. The case, Kasky v. Nike, stems from 1995 accusations that athletic footwear and apparel manufacturer Nike exploited and abused employees in Asian sweatshops. Through advertising and public relations efforts, Nike denied the claims. In 1998, Californian Mark Kasky sued, claiming Nike’s denials violated laws regarding unfair competition and false advertising and, because the denials were …

Gay, Straight, Or Slightly Bent? The Interaction Of Leader Sexual Orientation And Gender On Leadership Evaluations, Fred George Macoukji

USF Tampa Graduate Theses and Dissertations

Abstract

Existing research has shown that gender stereotypes regarding characteristics of men and women influence others' perceptions of their fit with organizational roles, including leadership roles (cf. Eagly & Karau, 2002). However, little research has examined stereotypes regarding other demographic characteristics (e.g., race, sexual orientation) and how they may interact with gender stereotypes to influence leadership evaluations. The current study examined whether leader gender and sexual orientation interact to influence subordinates' evaluations of leader effectiveness, likability, and boss desirability using an experimental design. In addition to examining whether leader gender and sexual orientation interacted to predict leader evaluations, the present …

Agribusiness Department Recruitment Study, Zoe Alyssa Sanchez

Agribusiness

The Agribusiness (AGB) Department within the College of Agriculture, Food, and Environmental Sciences (CAFES) of California Polytechnic State University (Cal Poly) is interested in understanding why AGB freshmen are motivated to choose AGB as their major. Consequently, this recruitment study was undertaken to assist the Department in determining why freshmen chose AGB as their major. This study also attempts to assist the Department in understanding freshmen’s overall experience applying to Cal Poly and their perceptions related to agricultural business.

Two surveys were created and used to collect data on freshmen’s overall application experience and perceptions surrounding agricultural business. The collected …

Omj Is 10th Of 84 Journals In Quality Of Business Education Articles, William P. Ferris

Organization Management Journal

No abstract provided.

Practical Handling Skills During Road Transport Of Fattening Pigs From Farm To Slaughterhouse: A Brief Review, Bert Driessen, Ester Peeters, Jos Van Thielen, Sanne Van Beirendonck

Transport of Farm Animals Collection

The transport of fattening pigs is characterized by a strong human-animal interaction. Consequent handling is important because of animal welfare, meat quality and matching economic consequences. During road transport, human impact can be divided in different steps: 1) driving pigs from the pens via an alley to the trailer, 2) loading, 3) actual transport, 4) unloading to the lairage, and 5) the final phase driving pigs to the stunning. An inadequate design and a poor condition of the facilities will negatively affect the ease of handling pigs. Because of the consequences, acute stress during transport and slaughter should be minimized …

The Welfare Of Animals In The Chicken Industry

Agribusiness Reports

More than 8.5 billion chickens are slaughtered for meat production in the United States every year. Raised in industrial production systems, these animals experience crowded indoor confinement, unnatural lighting regimes, poor air quality, stressful handling and transportation, and inadequate stunning and slaughter procedures. Because they are selectively bred for rapid growth, broiler chickens are prone to a variety of severe skeletal and metabolic disorders that can cause suffering, pain, and even death. Broiler breeders, the parent birds of chickens raised for meat, are subjected to severe feed restriction, and males may undergo painful toe and beak amputations, performed without pain …

An Examination Of The Best Practices Of Experiential Marketing In Selected Popular Beverage Companies, Taylor Matthews

Recreation, Parks, and Tourism Administration

In recent years, marketing efforts have shifted from traditional marketing strategies toward experiential marketing in order to ensure that consumers become emotionally attached to a brand. Experiential marketing strategies help companies create relationships with consumers and engage them through unique and memorable experiences. The purpose of this study was to examine the use of experiential marketing in three popular beverage companies. The research for this study was conducted using a best practices matrix created by the researcher, which examined experiential marketing strategies for selected popular beverage companies in the soft drink industry. The results of this study indicate that each …

Behaviorism's Impact On Advertising: Then And Now, Abigail Bartholomew

College of Journalism and Mass Communications: Theses

Behaviorism as defined in 1913 by John B. Watson was a science that used repeated, observable human activity to develop hypotheses that would eventually predict and control responses. Through repeated experiments, Watson developed a thorough knowledge of what he defined as base human reactions. Stanley Resor, then president of J. Walter Thompson Agency, hired Watson to promote a partnership between advertising and science, and the subsequent 15 years of Watson’s career included some notable scientific contributions. This study shows that though these outcomes may not have provided many measurable positive results, they set into motion industry-wide change that continued to …

Introduction To Creativity: A Lecture And Curriculum Framework For Students Who Identify Themselves As Creative, Miriam Kelley

Creativity and Change Leadership Graduate Student Master's Projects

This project focuses on the creative person, process, product and press- the 4Ps of creativity as articulated by Rhodes (1961). A curricular framework was developed with an emphasis on enhancing the abilities of those who already identify themselves as creative, specifically undergraduate Freshmen and Sophomores looking to study various fields of Design at the university level. The objective of the framework is to not only identify the innate processes that may have led these students to identify themselves as creative- thereby choosing their major- but also to allow them to recognize, improve and be deliberate in those processes, to enhance …

Front Matter And Faculty Notes

Transactions: The Tennessee Journal of Business Law

No abstract provided.

Using An Interviewing, Counseling, Negotiating, And Drafting Simulation In The First Year Legal Writing Program, Kirsten A. Dauphinais

Transactions: The Tennessee Journal of Business Law

No abstract provided.

Vacation Planning And Route Choice, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to understand the time frame in which decisions are made for vacations and more specifically decisions about driving routes during vacations in Montana. This study examines what factors affect travel route decisions and what specific information sources influence them.

2013 Performance Horse Sale At The Cal Poly Equine Center, Jennifer Rauch

Animal Science

No abstract provided.

Denver Art Museum: Creating Interactive And Educational Experiences In The Museum Setting, Sarah Clinton

Arts Administration Master's Reports (1984-2016)

The following report documents my internship at the Denver Art Museum from June to August 2013 in Denver, Colorado. This report is a result of my work with the multiple divisions in the Education Department. I worked in depth with a variety of programs, which facilitated and encouraged new and exciting methods of education to a wide range of audiences. This report will be an in depth examination of the effectiveness of interactive educational programing by first discussing the goals and purposes of each one. There will then be an explanation of the intern’s responsibilities and observations within the department. …

The Alabama Ballet: A Master's Examination Report, Alison Heath

Arts Administration Master's Reports (1984-2016)

This report investigates the successes and shortcomings of an established and financially stable arts organization, and analyzes the position of the organization within the greater whole of the arts community. Alabama Ballet is a 501(c)(3) taxexempt non-profit organization located in Birmingham, Alabama. Alabama Ballet strives to offer high quality, professional dance in the state of Alabama through dance programming, education programs, and outreach efforts. The exploration and discovery took place during a 480-hour Internship while working as an Administrative Intern within the organization. This report explores the strengths, weaknesses, and suggestions for organizational improvement based on studies and knowledge gained …

The Internationalization Of Creative Professional Service Firms, Deirdre Mcquillan

Doctoral

The need to understand the internationalization process of the organization is a field of increasing contemporary interest due to greatly intensified trade flows between nations over the last two decades. While traditionally internationalization was generally pursued by manufacturing firms, service organizations, including creative professional service firms (creative PSFs) such as architects now commonly internationalize their activities. However, theory to date continues to focus on traditional manufacturing firms, and while insights relating to service firm internationalization have gained traction over the last decade, theoretical contributions remain fragmented and overlook the particular features of how creative PSFs internationalize. This is despite the …

An Efficient Two Sample Capture-Recapture Model With High Recaptures, Danjuma Jibasen, Yusuf J. Adams

CBN Journal of Applied Statistics (JAS)

This paper proposed an efficient two sample capture-recapture model (Ma) with high recaptures and compared it with the existing models like the model of no factor effect (Mo), behavioral response model (Mb) and the Petersen model (Ms), using simulated data. We found that the Petersen model provides a better estimate of the population size when the observations follow a hypergeometric distribution and the population is overestimated when recapture is high. It was also found that the proposed model provides a better estimator of the population size than the existing ones when the recapture is high. This model is particularly useful …

Titanic: Consuming The Myths And Meanings Of An Ambiguous Brand, Stephen Brown, Pierre Mcdonagh, Clifford J. Shultz

School of Business: Faculty Publications and Other Works

Myths have come of age in consumer research. In the 22 years since Levy’s inaugural article, the literature has grown at an impressive rate. Yet important questions remain unanswered: What makes some myths especially meaningful to consumers? Why are certain consumer myths more prevalent and less perishable than others? This article argues that ambiguity is an influential factor. Using the RMS Titanic as an empirical exemplar, it unpacks the principal forms of myth-informed ambiguity surrounding “the unsinkable brand.” Predicated on William Empson’s hitherto unsung principles of literary criticism, the article posits that ambiguity in its multifaceted forms is integral to …

Business Plan For A Korean Fine-Dining Restaurant In Las Vegas, Jihoon Kim

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Korean food industry is enjoying international attention and growth as the Korean government’s globalization efforts spur the development of Korean restaurants in international markets such as the United States (Korean Food Foundation, 2013). Korean cuisine is being branded as healthy food that harmonizes nutrition and flavor (Jang & Ha, 2009). Now is the time to start new Korean restaurants in the U.S.’s ethnic cuisine market. This paper provides a business plan focusing on a fine-dining Korean restaurant operation in the Las Vegas market, which is currently devoid of such an operation.

How The Internet Has Revolutionized Video Marketing, Dylan D. Sheldon

Senior Honors Theses

From the creation of film to the streaming of digital media, moving pictures have always been a premier medium of marketing. Today, the use of video in marketing offers an experience unlike any other for consumers by engaging them in an entertaining, yet informative, format. In the past few decades, the surge of the Internet has chan From the creation of film to the streaming of digital media, moving pictures have always been a premier medium of marketing. Today, the use of video in marketing offers an experience unlike any other for consumers by engaging them in an entertaining, yet …

2013-November-20-Dr. Richard Kortum Releases Book On The Meaning Of Language, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-November-19-Gis Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Development Of Genetic Algorithm-Based Stochastic Model To Study And Optimize Single-Echelon Vs Multi-Echelon Inventory Systems, Nadeera Ekanayake

Morehead State Theses and Dissertations

A Thesis Presented to the Faculty of the College of Science and Technology Morehead State University in Partial Fulfillment of the requirements for the Degree Master of Science by Nadeera Ekanayake on November 18, 2013.

The Santa Clara, 2013-11-07, Santa Clara University

The Santa Clara

No abstract provided.

The Development Of The Tax System In Albania, Luciana Koprencka, Fioralba Velaj, Migena Petani

UBT International Conference

Development of the tax system in all countries where the economic and political responses.In Albania as a totalitarian society, through the tax system was intended total abolition of private property by changing the structure of income in favor of the state sector income. The tax system contained local and national system of taxes, which were mandatory defined by law, poured on the budget, in a certain amount the amount and period of time. Finances during socialism period were estimated as the most important levers of economic management. They rely on planning and centralization, provided only in terms of the way …

An Analysis Of The Use Of Dogs In Predicting Human Toxicology And Drug Safety, Jarrod Bailey, Michelle Thew, Michael Balls

Laboratory Experiments Collection

Dogs remain the main non-rodent species in preclinical drug development. Despite the current dearth of new drug approvals and meagre pipelines, this continues, with little supportive evidence of its value or necessity. To estimate the evidential weight provided by canine data to the probability that a new drug may be toxic to humans, we have calculated Likelihood Ratios (LRs) for an extensive dataset of 2,366 drugs with both animal and human data, including tissue-level effects and Medical Dictionary for Regulatory Activities (MedDRA) Level 1–4 biomedical observations. The resulting LRs show that the absence of toxicity in dogs provides virtually no …

Key Findings Of The 2013 West Coast Demersal Scalefish Resource Stock Assessment, Department Of Fisheries Western Australia

Fisheries Management Papers

Now, six years since the first stock assessment, and with the completion of a comprehensive boat-based survey of recreational fishing, ongoing annual monitoring of commercial and charter catches and a third stock assessment completed in 2013, the effectiveness of current management measures is able to be assessed.

This paper also provides an overview of the determination in regard to the sectoral allocations of the demersal scalefish resource in the WCB.