Digital Commons Network^™

Fruit And Vegetable Consumption Of College Students: What Is The Role Of Food Culture?, Christiane Schroeter, Lisa A. House

Agribusiness

Our primary objective is to assess the role of culture by linking college students’ current consumption of fruits and vegetables with their produce consumption levels while with family. Using a Tobit model, we analyzed data from an online survey with college students. Family consumption of fruits was highly predictive of the individual’s consumption of fruits. For each unit increase in the reported consumption of fruits (vegetables) with the family, the respondents’ fruit (vegetable) consumption at school increased by 0.65 (0.30) units compared to the base consumption level of 1.95 (1.82) times of fruit intake per day.

Alpha And Omega: When Bullies Run In Packs, Patricia Meglich, Andra Gumbus

WCBT Faculty Publications

While workplace bullying often involves multiple perpetrators, limited research has investigated this important aspect of the phenomenon. In the present study, we explored the perceived severity and comparison of actual behaviors experienced when different perpetrators attack the target. Survey results showed that bullying by one’s supervisor is perceived to be more severe than bullying by a group of coworkers and that coworkers are more likely to bully when the supervisor bullies. When working as a group, bullies focus their attack on the target’s personal life rather than on his or her work life. Implications for research and practice are provided.

How Kinetic Property Shapes Novelty Perceptions, Junghan Kim, Arun Lakshmanan

Research Collection Lee Kong Chian School Of Business

This article demonstrates a new substantive finding: that kinetic property in advertising, defined as direction changes in the paths of moving on-screen ad elements, enhances consumer judgments of product novelty. Across six studies, the authors first outline an inference-based theory as to why the novelty-enhancing effect of kinetic property manifests: kinetic property generates impressions of how visually lively an ad is, which leads to inferences of product atypicality and, consequently, higher novelty judgments. Second, they demonstrate boundary conditions by showing that (1) the positive effect for kinetic property is evident with incremental (and not radical) innovations, (2) the effect dissipates …

2015 Program, Office Of Academic Affairs

Programs

A university is more than an amalgamation of several colleges. It also is an organization which celebrates the full richness of faculty contributions including those vital and exciting contributions in research, scholarship and creative activity within their disciplines. These contributions come in many forms: journal articles, book chapters, monographs, art works, music compositions, performances of many varieties and a host of others. Funded research contributions are similarly varied. Through such activities, faculty members stay at the growing edges of their fields, and in so doing, they enrich their intellectual lives as well as those of their students.

Once again, I …

A Modern Gate For Ezells Cave, Texas, Jim "Crash" Kennedy

National Cave and Karst Management Symposia

No abstract provided.

Introducing The Junior Cave Scientist Program, Dale L. Pate

National Cave and Karst Management Symposia

No abstract provided.

A Multidisciplinary Project For Sustainable Management Planning In Karst, Chiapas, Mexico, Johanna L. Kovarik

National Cave and Karst Management Symposia

No abstract provided.

Conservation And Touristic Use In Ballet Cave, Brazil: History, Present Situation And Future Outlook, Luciana Alt, Vitor Moura

National Cave and Karst Management Symposia

No abstract provided.

Winter/Spring 2010

The Journal of Values-Based Leadership

No abstract provided.

Winter/Spring 2011

The Journal of Values-Based Leadership

No abstract provided.

Summer/Fall 2012

The Journal of Values-Based Leadership

No abstract provided.

2015-October-08-General Internists Join Quillen College Of Medicine, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Effects Of Text Complexity On Online Review Helpfulness, Michael J. Hine

Communications of the IIMA

This research reported in this paper extends the literature on the helpfulness of online reviews. Previous research has assessed online reviews using standard unidimensional readability algorithms. This research extends previous work by investigating a multidimensional framework, and associated measures, of text complexity and its impact on the helpfulness of online reviews. Results show that as the amount of passive voice and negation in online reviews increase, the helpfulness of said review decreases. Other significant predictors of review helpfulness include word meaningfulness, lexical diversity, and the number of modifiers per noun phrase.

Beverly Matthews, Russell Clayton, Michael T. Stratton, Mark Julien, John H. Humphreys

Organization Management Journal

This case describes the difficult challenges facing Beverly Matthews as she returned to the workforce after taking time from paid employment in order to spend time with her two children. She desired a workplace that would give her the flexibility to excel in both the work and family domains. Beverly specifically chose the organization because of its award-winning family-friendly reputation and the positive word of mouth from a friend who worked there. Unfortunately, she has encountered a supervisor whose values conflict with the values of Beverly and the organization. Beverly is contemplating her options as the status quo has become …

Dental Practice Success Vol. 2 No. 3, American Dental Association, Publishing Division

Dental Practice Success

No abstract provided.

Valuable Behavioural Phenotypes In Australian Farm Dogs, P. D. Mcgreevy, C. M. Wade, E. R. Arnott, J. B. Early

Livestock and Working Dogs Collection

This report presents findings regarding the ways to optimise the performance of livestock working dogs in Australia. The methods available to optimise dog performance include both environmental and genetic factors. The objectives of this study were to identify objective measures of desirable behavioural phenotypes in Australian livestock working dogs and explore genetic parameters of these 'quality of working life' traits within the Kelpie breed. The document reports on genotyping that reveals gene-behaviour associations and describes heritability estimates that underpin a database for potential estimated breeding value (EBV) calculations.

Recognizing Occupational Stress: A Case Study Of Admission Staff In A For-Profit Nursing College, Carie L. Powers

All Theses And Dissertations

While numerous studies have looked at the influence of occupational stress on employees, less is known about the effects on employees in the for-profit higher education industry. Admissions advisors in particular must endure cyclical pressures to fill classes to ensure a college’s financial viability. A criterion sample of 12 admissions advisors employed at a for-profit nursing college with campuses located throughout the United States were interviewed. The participant criterion sample specifically sought to include advisors who enroll pre-licensure nursing degree-seeking students.

The purpose of the study was to acquire a richer understanding of nursing admissions advisors’ convergence of personal recognition …

2015-October-01-Family Movie Night To Feature "The Minions", University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Enhancing Students' Learning Process Through Interactive Digital Media: New Opportunities For Collaborative Learning, Benjamin Gan, Thomas Menkhoff, Richard R. Smith

Research Collection School Of Computing and Information Systems

In this paper, we describe and review several examples of web technology-enabled teaching and learning approaches at undergraduate level in an Asian institution of higher learning. We begin by reporting on experiences made in the context of an iPad-enabled mobile learning project conducted during a Knowl- edge Management course (excursion) in support of the university’s technology-enabled learning vision. This is followed by reflections on the deployment of a collaborative social learning platform website (Edmodo), wiki- and web page-creation tools (Google Site), animated videos, etc. in elective courses on leadership and human capital management. Finally, we describe a proven project-based learning …

An Expanding Financial Sector: Continuity And Change Among Dhikur Groups In Lower Mustang, Anna Misenti

Independent Study Project (ISP) Collection

The Thakali people of lower Mustang have a long history of economic success fostered through community systems that function due to cooperation, but are also characterized by competition. One of these traditional systems is dhikur , a system of rotating credit composed of approximately twenty members. This study examines the roles of traditional savings and credit institutions within communities in lower Mustang in the context of the emergence of private financial institutions in Jomsom over the last ten years. My research displayed the strength of these community based organizations in the face of a private financial sector where organizational requirements …

2015-09-28-Nih Awards $2.7m Grant For Study Of C-Reactive Protein, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-09-28-Dr. Tom Ecay, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

An Analysis Of The Characteristics And Practices Of Selected Alabama Small Livestock Producers: A Focus On Economics And Marketing, Jannette R. Bartlett, Nii O. Tackie, Mst Nusrat Jahan, Akua Adu-Gyamfi

Professional Agricultural Workers Journal

Abstract

The study examined the characteristics and practices of small livestock producers, focusing on economics and marketing. Data were obtained from a convenience sample of 121 small producers from several South Central Alabama counties, and were analyzed using descriptive statistics, including chi-square tests. The socioeconomic characteristics reflected a higher proportion of part-time farmers; a higher proportion with at most a two-year/technical degree or some college education; and a higher proportion with $40,000 or less annual household income. A majority had been farming more than thirty years, and most had small herds. Also, very few made profits; many sold animals live …

The Event At Rebecca Farm 2015, Megan Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for Montana Equestrian Events, Inc. to provide insight into the characteristics of attendees to the fourteenth annual The Event at Rebecca Farm. Paper surveys were completed by 473 attendees of the event. Results show that 60% of attendees were residents of Montana and of those 29% came from outside of Flathead County. Visitors spent an average of 6.29 nights in the Flathead Valley area. More people spent money on hotel/motel, restaurant/bar, and gasoline while visiting the area than other spending categories. Respondents to the survey reported total spending of $261,020 in the Flathead Valley. Results provide …

Authenticity In Music Performance: Evidence From The Singer-Songwriter Community, Jon Littlefield

Atlantic Marketing Association Proceedings

Experiencing music provides a unique lens to study identity. The alienation resulting from increased technological mediation in both music production and consumption might drive consumption (Potter 2010), hence authenticity may be an appealing positioning strategy for marketers. Singer-songwriters, for example, write and perform their own music with minimal technological interference. This represents a direct connection with the musician that we characterize as more historically authentic (Thornton 1996), however this characterization is not universal. In this paper, I seek to gather insight into the myriad expressions of authenticity within the music consumption environment by detailing a study of performance musicians.

Rembrandt Versus Van Gogh: A Qualitative Contrast Study Applying A Visual Arts Valutation Model, Rene Desborde, Kimball P. Marshall

Atlantic Marketing Association Proceedings

Few marketing scholars have explored the field of fine arts marketing despite its significance as an area of economic activity and human creativity. Billions of dollars change hands annually in the worldwide visual fine arts industry (Velthuis, 2007; Clark and Flaherty, 2002), defined here to include various paintings, sculptures, and ceramics. This lack of academic attention might be because marketing scholars perceive that issues related to fine arts have little to do with marketing. It could also be that the unique characteristics of fine arts marketing are thought not to lend themselves to a traditional analytical approach to explain a …

An Exploratory Analysis To Understand Organic Food Market In The United States In Comparison To Europe, Alfiya Ansar, Ismet Anitsal, M. Meral Anitsal

Atlantic Marketing Association Proceedings

To meet the increasing continuous demand of food, many techniques are used for mass production food but these techniques in turn have diminished the quality of many products. The negative effects associated with such production methods make them controversial in nature and thus requires discussion. One such method is the use of Genetically Modified Organisms (GMO), which involves genetically modifying the Deoxyribose Nucleic Acids (DNA) of plants or animals of interest to introduce certain traits such as resistance to pests or diseases. Food allergies are on a rise and researchers estimate that up to 15 million Americans suffer from vast …

A Research Agenda For Advancing The Marketer's Understanding Of Ethical Consumption In A Post-Modern World, Julie M. Pharr

Atlantic Marketing Association Proceedings

The attribution of moral significance to the choice of everyday consumer goods may well mean that personal consumption is increasingly viewed as an ethical exercise and not simply an economic transaction.

Consumer behavior has emerged as an important moral battleground in the 21^st century. Those in doubt of this statement need look no farther than their local Catholic church. In a church encyclical released 06.18.15, Pope Francis called for radical transformation not only of global politics and economics but of individual lifestyles in the battle to confront the environmental deterioration of Earth. An encyclical is a document that serves …

An Exploratory Investigation Of The Public's Attitude On The Effects Of Global Warming: The Media's Role In Influencing Opinions As Moderated By Having Lived Through A Major Storm, George W. Stone, Percy Willians, Britney Hamilton

Atlantic Marketing Association Proceedings

While the debate over changing global weather patterns and the negative role mankind plays in altering the earth’s climate continues to rage, there appears to be no real movement in the views of entrenched participants on either side of the argument, or, for that matter, in the culture at large (Whitmarsh 2011). Even though global warming advocates claim the debate is now “settled science” and that a consensus of climatologists has emerged indicting mankind as one of the prime culprits in changing global climate patterns, an equally compelling argument has been made that naturally occurring phenomenon (e.g., such as volcanic …

Contolling And Informational Planned Behavior: Self-Determination Theory And The Theory Of Planned Behavior, J. Paul Leavell

Atlantic Marketing Association Proceedings

Self-determination theory (SDT) is a paradigm of human motivation and an approach to personality that focuses on an individual’s psychological needs and how those needs interact with self motivation (Ryan and Deci, 2000). SDT explores the foundation of intrinsic motivation (Deci and Ryan, 1985) which can be applied as marketing theory. Additionally this theory offers the opportunity for comparison and integration with the theory of planned behavior (TPB). Deci and Ryan (1985) published this theory within the same year that Ajzen (1985) published the theory of planned behavior (TPB). While SDT has a predominantly intrinsic focus, TPB maintains a primarily …